IPhone

apple’s-“longevity,-by-design”-argues-its-huge-scale-affects-its-repair-polices

Apple’s “Longevity, by Design” argues its huge scale affects its repair polices

Apple, iFixit, IPhone, iPhone 14, longevity by design, parts pairing, repair, right to repair, Self Service Repair, Tech / /

Apple Longevity by Design whitepaper —

Apple must consider volume, but also the world outside its closed loop.

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Images of two charred batteries from Apple's Longevity by Design document

Enlarge / Apple has a lot to say about the third-party battery market in “Longevity, by Design,” specifically about how many batteries fail to meet testing standards.

Apple

Earlier this week, Apple published a whitepaper titled “Longevity by Design.” The purpose, Apple says, is to explain “the company’s principles for designing for longevity—a careful balance between product durability and repairability.” It also contains some notable changes to Apple’s parts pairing and repair technology.

Here is a summary of the action items in the document’s 24 pages:

  • The self-service diagnostics tool that arrived in the US last year is now available in 32 European countries.
  • True Tone, the color-balancing screen feature, can soon be activated on third-party screens, “to the best performance that can be provided.”
  • Battery statistics, like maximum capacity and cycle count, will be available “later in 2024” for third-party batteries, with a notice that “Apple cannot verify the information presented.”
  • Used Apple parts, transferred from one to another, will be “as easy to use as new Apple parts” in select products “later this year.”
  • Parts for “most repairs” from Apple’s Self Service Repair program will no longer require a device serial number to order.

Changes timed to “later this year” may well indicate their arrival with iOS 18 or a subsequent update.

Apple’s take on repair focuses on scale

To whom is Apple’s document explaining its principles? Apple might say it’s speaking to consumers and the public, but one might infer that the most coveted audience is elected representatives, or their staff, as they consider yet another state or federal bill aimed at regulating repair. Earlier this year, Oregon and Colorado passed repair bills that stop companies from halting repairs with software checks on parts, or “parts pairing.” Other recent bills and legal actions have targeted repair restrictions in Minnesota, Canada, and the European Union.

Apple came out in support of a repair bill in California and at the federal level, in large part because it allows for parts and tools pricing at “fair and reasonable terms” and requires non-affiliated vendors to disclose their independence and use of third-party parts to customers.

“Longevity, by Design” stakes out Apple’s position that there are things more important than repair. Due to what Apple says is its unique combination of software support, resale value, and a focus on preventing the most common device failures, the company “leads the industry in longevity” as measured in products’ value holding, lifespans, and service rates, Apple says. Hundreds of millions of iPhones more than five years old are in use, out-of-warranty service rates dropped 38 percent from 2015 to 2022, and initiatives like liquid ingress protection dropped repair rates on the iPhone 7 and 7 Plus by 75 percent.

“The reliability of our hardware will always be our top concern when seeking to maximize the lifespan of products,” the whitepaper states. “The reason is simple: the best repair is the one that’s never needed.”

Photos from Apple's

Photos from Apple’s “Longevity, by Design” document showing the water ingress testing as part of its design.

Apple

Consider the charge port

Apple offers the charging port on iPhones as “an internal case study” to justify why it often bundles parts together rather than making them individually replaceable. From the independent repair shops and techs I’ve talked to in my career, iPhone charging ports, and the chips that control them, are not an uncommon failure point. “Cheap charging cables from 7-11 are serial killers,” one board-level repair shop once told me. Apple disagrees, saying it must consider the broader impact of its designs.

“Making the charging port individually replaceable would require additional components, including its own flexible printed circuit board, connector, and fasteners that increase the carbon emissions required to manufacture each device,” Apple states. This could be justified if 10 percent of iPhones required replacement, but Apple says “the actual service rate was below 0.1%.” As such, keeping the port integrated is a lower-carbon-emission choice.

Apple’s “Longevity, by Design” argues its huge scale affects its repair polices Read More »

after-a-few-years-of-embracing-thickness,-apple-reportedly-plans-thinner-devices

After a few years of embracing thickness, Apple reportedly plans thinner devices

Apple, apple watch, IPhone, MacBook Pro, Tech / /

return to form —

Thinness is good, as long as it doesn’t come at the expense of other things.

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Apple bragged about the thinness of the M4 iPad Pro; it's apparently a template for the company's designs going forward.

Enlarge / Apple bragged about the thinness of the M4 iPad Pro; it’s apparently a template for the company’s designs going forward.

Apple

Though Apple has a reputation for prioritizing thinness in its hardware designs, the company has actually spent the last few years learning to embrace a little extra size and/or weight in its hardware. The Apple Silicon MacBook Pro designs are both thicker and heavier than the Intel-era MacBook Pros they replaced. The MacBook Air gave up its distinctive taper. Even the iPhone 15 Pro was a shade thicker than its predecessor.

But Apple is apparently planning to return to emphasizing thinness in its devices, according to reporting from Bloomberg’s Mark Gurman (in a piece that is otherwise mostly about Apple’s phased rollout of the AI-powered features it announced at its Worldwide Developers Conference last week).

Gurman’s sources say that Apple is planning “a significantly skinnier iPhone in time for the iPhone 17 line in 2025,” which presumably means that we can expect the iPhone 16 to continue in the same vein as current iPhone 15 models. The Apple Watch and MacBook Pro are also apparently on the list of devices Apple is trying to make thinner.

Apple previewed this strategy with the introduction of the M4 iPad Pro a couple of months ago, which looked a lot like the previous-generation iPad Pro design but was a few hundredths of an inch thinner and (especially for the 13-inch model) noticeably lighter than before. Gurman says the new iPad Pro is “the beginning of a new class of Apple devices that should be the thinnest and lightest products in their categories across the whole tech industry.”

Thin-first design isn’t an inherently good or bad thing, but the issue in Apple’s case is that it has occasionally come at the expense of other more desirable features. A thinner device has less room for cooling hardware like fans and heatsinks, less room for batteries, and less room to fit ports.

The late-2010s-era MacBook Pro and Air redesigns were probably the nadir of this thin-first design, switching to all-Thunderbolt ports and a stiff-feeling butterfly switch keyboard design that also ended up being so breakage-prone that it spawned a long-running Apple repair program and a class-action lawsuit that the company settled. The 2020 and 2021 MacBooks reversed course on both decisions, reverting to a more traditional scissor-switch keyboard and restoring larger ports like MagSafe and HDMI.

Hopefully, Apple has learned the lessons of the last decade or so and is planning not to give up features people like just so it can craft thinner hardware. The new iPad Pros are a reason for optimism—they don’t really give up anything relative to older iPad models while still improving performance and screen quality. But iPad hardware is inherently more minimalist than the Mac and is less space-constrained than an iPhone or an Apple Watch. Here’s hoping Apple has figured out how to make a thinner, lighter Mac without giving up ports or keyboard quality or a thinner, lighter iPhone or Apple Watch without hurting battery life.

After a few years of embracing thickness, Apple reportedly plans thinner devices Read More »

report:-apple-isn’t-paying-openai-for-chatgpt-integration-into-oses

Report: Apple isn’t paying OpenAI for ChatGPT integration into OSes

AI, AI assitants, Apple, apple intelligence, Biz & IT, chatgpt, chatgtp, GPT-4, iOS, ios 18, iPadOS, iPadOS 18, IPhone, large language models, machine learning, macOS, macos sequoia, openai, sam altman / /

in the pocket —

Apple thinks pushing OpenAI’s brand to hundreds of millions is worth more than money.

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The OpenAI and Apple logos together.

OpenAI / Apple / Benj Edwards

On Monday, Apple announced it would be integrating OpenAI’s ChatGPT AI assistant into upcoming versions of its iPhone, iPad, and Mac operating systems. It paves the way for future third-party AI model integrations, but given Google’s multi-billion-dollar deal with Apple for preferential web search, the OpenAI announcement inspired speculation about who is paying whom. According to a Bloomberg report published Wednesday, Apple considers ChatGPT’s placement on its devices as compensation enough.

“Apple isn’t paying OpenAI as part of the partnership,” writes Bloomberg reporter Mark Gurman, citing people familiar with the matter who wish to remain anonymous. “Instead, Apple believes pushing OpenAI’s brand and technology to hundreds of millions of its devices is of equal or greater value than monetary payments.”

The Bloomberg report states that neither company expects the agreement to generate meaningful revenue in the short term, and in fact, the partnership could burn extra money for OpenAI, because it pays Microsoft to host ChatGPT’s capabilities on its Azure cloud. However, OpenAI could benefit by converting free users to paid subscriptions, and Apple potentially benefits by providing easy, built-in access to ChatGPT during a time when its own in-house LLMs are still catching up.

And there’s another angle at play. Currently, OpenAI offers subscriptions (ChatGPT Plus, Enterprise, Team) that unlock additional features. If users subscribe to OpenAI through the ChatGPT app on an Apple device, the process will reportedly use Apple’s payment platform, which may give Apple a significant cut of the revenue. According to the report, Apple hopes to negotiate additional revenue-sharing deals with AI vendors in the future.

Why OpenAI

The rise of ChatGPT in the public eye over the past 18 months has made OpenAI a power player in the tech industry, allowing it to strike deals with publishers for AI training content—and ensure continued support from Microsoft in the form of investments that trade vital funding and compute for access to OpenAI’s large language model (LLM) technology like GPT-4.

Still, Apple’s choice of ChatGPT as Apple’s first external AI integration has led to widespread misunderstanding, especially since Apple buried the lede about its own in-house LLM technology that powers its new “Apple Intelligence” platform.

On Apple’s part, CEO Tim Cook told The Washington Post that it chose OpenAI as its first third-party AI partner because he thinks the company controls the leading LLM technology at the moment: “I think they’re a pioneer in the area, and today they have the best model,” he said. “We’re integrating with other people as well. But they’re first, and I think today it’s because they’re best.”

Apple’s choice also brings risk. OpenAI’s record isn’t spotless, racking up a string of public controversies over the past month that include an accusation from actress Scarlett Johansson that the company intentionally imitated her voice, resignations from a key scientist and safety personnel, the revelation of a restrictive NDA for ex-employees that prevented public criticism, and accusations against OpenAI CEO Sam Altman of “psychological abuse” related by a former member of the OpenAI board.

Meanwhile, critics of privacy issues related to gathering data for training AI models—including OpenAI foe Elon Musk, who took to X on Monday to spread misconceptions about how the ChatGPT integration might work—also worried that the Apple-OpenAI deal might expose personal data to the AI company, although both companies strongly deny that will be the case.

Looking ahead, Apple’s deal with OpenAI is not exclusive, and the company is already in talks to offer Google’s Gemini chatbot as an additional option later this year. Apple has also reportedly held talks with Anthropic (maker of Claude 3) as a potential chatbot partner, signaling its intention to provide users with a range of AI services, much like how the company offers various search engine options in Safari.

Report: Apple isn’t paying OpenAI for ChatGPT integration into OSes Read More »

apple-and-openai-currently-have-the-most-misunderstood-partnership-in-tech

Apple and OpenAI currently have the most misunderstood partnership in tech

AI, Apple, apple intelligence, Biz & IT, chatgtp, elon musk, Google, GPT-4, IPhone, large language models, machine learning, openai, Siri, tim cook, wwdc, WWDC 2024 / /
A man talks into a smartphone.

Enlarge / He isn’t using an iPhone, but some people talk to Siri like this.

On Monday, Apple premiered “Apple Intelligence” during a wide-ranging presentation at its annual Worldwide Developers Conference in Cupertino, California. However, the heart of its new tech, an array of Apple-developed AI models, was overshadowed by the announcement of ChatGPT integration into its device operating systems.

Since rumors of the partnership first emerged, we’ve seen confusion on social media about why Apple didn’t develop a cutting-edge GPT-4-like chatbot internally. Despite Apple’s year-long development of its own large language models (LLMs), many perceived the integration of ChatGPT (and opening the door for others, like Google Gemini) as a sign of Apple’s lack of innovation.

“This is really strange. Surely Apple could train a very good competing LLM if they wanted? They’ve had a year,” wrote AI developer Benjamin De Kraker on X. Elon Musk has also been grumbling about the OpenAI deal—and spreading misinformation about it—saying things like, “It’s patently absurd that Apple isn’t smart enough to make their own AI, yet is somehow capable of ensuring that OpenAI will protect your security & privacy!”

While Apple has developed many technologies internally, it has also never been shy about integrating outside tech when necessary in various ways, from acquisitions to built-in clients—in fact, Siri was initially developed by an outside company. But by making a deal with a company like OpenAI, which has been the source of a string of tech controversies recently, it’s understandable that some people don’t understand why Apple made the call—and what it might entail for the privacy of their on-device data.

“Our customers want something with world knowledge some of the time”

While Apple Intelligence largely utilizes its own Apple-developed LLMs, Apple also realized that there may be times when some users want to use what the company considers the current “best” existing LLM—OpenAI’s GPT-4 family. In an interview with The Washington Post, Apple CEO Tim Cook explained the decision to integrate OpenAI first:

“I think they’re a pioneer in the area, and today they have the best model,” he said. “And I think our customers want something with world knowledge some of the time. So we considered everything and everyone. And obviously we’re not stuck on one person forever or something. We’re integrating with other people as well. But they’re first, and I think today it’s because they’re best.”

The proposed benefit of Apple integrating ChatGPT into various experiences within iOS, iPadOS, and macOS is that it allows AI users to access ChatGPT’s capabilities without the need to switch between different apps—either through the Siri interface or through Apple’s integrated “Writing Tools.” Users will also have the option to connect their paid ChatGPT account to access extra features.

As an answer to privacy concerns, Apple says that before any data is sent to ChatGPT, the OS asks for the user’s permission, and the entire ChatGPT experience is optional. According to Apple, requests are not stored by OpenAI, and users’ IP addresses are hidden. Apparently, communication with OpenAI servers happens through API calls similar to using the ChatGPT app on iOS, and there is reportedly no deeper OS integration that might expose user data to OpenAI without the user’s permission.

We can only take Apple’s word for it at the moment, of course, and solid details about Apple’s AI privacy efforts will emerge once security experts get their hands on the new features later this year.

Apple’s history of tech integration

So you’ve seen why Apple chose OpenAI. But why look to outside companies for tech? In some ways, Apple building an external LLM client into its operating systems isn’t too different from what it has previously done with streaming video (the YouTube app on the original iPhone), Internet search (Google search integration), and social media (integrated Twitter and Facebook sharing).

The press has positioned Apple’s recent AI moves as Apple “catching up” with competitors like Google and Microsoft in terms of chatbots and generative AI. But playing it slow and cool has long been part of Apple’s M.O.—not necessarily introducing the bleeding edge of technology but improving existing tech through refinement and giving it a better user interface.

Apple and OpenAI currently have the most misunderstood partnership in tech Read More »

ios-18-adds-apple-intelligence,-customizations,-and-makes-android-sms-nicer

iOS 18 adds Apple Intelligence, customizations, and makes Android SMS nicer

AI, Apple, iOS, ios 18, ipad, IPhone, rcs, Siri, Tech / /

Apple WWDC 2024 —

Mail gets categories, Messages gets more tapbacks, and apps can now be locked.

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Hands manipulating the Conrol Center on an iPhone

Apple

The biggest feature in iOS 18, the one that affects the most people, was a single item in a comma-stuffed sentence by Apple software boss Craig Federighi: “Support for RCS.”

As we noted when Apple announced its support for “RCS Universal Profile,” a kind of minimum viable cross-device rich messaging, iPhone users getting RCS means SMS chains with Android users “will be slightly less awful.” SMS messages will soon have read receipts, higher-quality media sending, and typing indicators, along with better security. And RCS messages can go over Wi-Fi when you don’t have a cellular signal. Apple is certainly downplaying a major cross-platform compatibility upgrade, but it’s a notable quality-of-life boost.

  • Prioritized notifications through Apple Intelligence

  • Sending a friend an AI-generated image of them holding a birthday cake, which is not exactly the future we all envisioned for 2024, but here we are.

    Apple

  • Example of a query that a supposedly now context-aware Siri can tackle.

  • Asking Siri “When is my mom’s flight landing,” followed by “What is our lunch plan?” can pull in data from multiple apps for an answer.

Apple Intelligence, the new Siri, and the iPhone

iOS 18 is one of the major beneficiaries of Apple’s AI rollout, dubbed “Apple Intelligence.” Apple Intelligence promises to help iPhone users create and understand language and images, with the proper context from your phone’s apps: photos, calendar, email, messages, and more.

Some of the suggested AI offerings include:

  • Auto-prioritizing notifications
  • Generating an AI image of people when you wish them a happy birthday.
  • Using Maps, Calendar, and an email with a meeting update to figure out if a work meeting change will make Federighi miss his daughter’s recital.

Many of the models needed to respond to your requests can be run on the device, Apple claims. For queries that need to go to remote servers, Apple relies on “Private Cloud Compute.” Apple has built its own servers, running on Apple Silicon, to handle requests that need more computational power. Your phone only sends the data necessary, is never stored, and independent researchers can verify the software on Apple’s servers, the company claims.

Siri is getting AI-powered upgrades across all platforms, including iOS. Apple says that Siri now understands more context in your questions to it. It will have awareness of what’s on your screen, so you could say “Add this address to his contact card” while messaging. You could ask it to “take a light-trail effect photo” from the camera. And “personal context” was repeatedly highlighted, including requests to find things people sent you, add your license number to a form (from an old ID picture), or ask “When is my mom’s flight landing?”

The non-AI things coming in iOS 18

A whole bunch of little boosts to iOS 18 announced by Apple.

A whole bunch of little boosts to iOS 18 announced by Apple.

On the iPhone itself, iOS 18 icons will change their look when in dark mode, and you can customize the look of compatible icons. Control Center, the pull-down menu in the top-right corner, now has multiple swipe-accessible controls, accessed through a strange-until-you’re-used-to-it long continuous swipe from the top. Developers are also getting access to the Control Center, so they can add their own apps’ controls. The lock screen will also get more customization, letting you swap out the standard flashlight and camera buttons for other items you prefer.

Privacy got some attention, too. Apps can be locked, such that Face ID, Touch ID, or a passcode is necessary to open them. Apps can also be hidden and have their data prevented from showing up in notifications, searches, or other streams. New controls also limit the access you may grant to apps for contacts, network, and devices.

Messages will have “a huge year,” according to Apple. Tapbacks (instant reactions) can now include any emoji on the phone. Messages can be scheduled for later sending, text can be formatted, and there are “text effects” that do things like zoom in on the word “MAJOR” or make “Blown away” explode off the screen. And “Messages via satellite” is now available for phones that have satellite access, with end-to-end encryption.

Here's a Messages upgrade that is absolutely going to surprise everybody when they forget about it in four months and then it shows up in a weird message.

Here’s a Messages upgrade that is absolutely going to surprise everybody when they forget about it in four months and then it shows up in a weird message.

The Mail app gets on-device categorization with Gmail-like labels like “Primary,” “Transactions,” “Updates,” and “Promotions.” Mail can also show you all the emails you get from certain businesses, such as receipts and tickets.

The Maps app is getting trail routes for US National Parks. Wallet now lets you “Tap to Cash,” sending money between phones in close proximity. Journal can now log your state of mind, track your goals, track streaks, and log “other fun stats.”

Photo libraries are getting navigation upgrades, with screenshots, receipts, and other banal photos automatically filtered out from gallery scrolls. There’s some automatic categorization of trips, days, and events. And, keeping with the theme of iOS 18, you can customize and reorder the collections and features Photos shows you when you browse through it.

This is a developing story and this post will be updated with new information.

iOS 18 adds Apple Intelligence, customizations, and makes Android SMS nicer Read More »

modern-lives-are-messing-up-menstrual-cycles—earlier-starts,-more-irregularity

Modern lives are messing up menstrual cycles—earlier starts, more irregularity

Apple, health, IPhone, JAMA, menstrual cycles, obesity, period, puberty, Science / /

downward trend —

Earlier and irregular periods are both linked to poor health outcomes.

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Panty liners, hygienic tampons, and sanitary pads.

Enlarge / Panty liners, hygienic tampons, and sanitary pads.

People in the US are starting their menstrual cycles earlier and experiencing more irregularities, both of which raise the risk of a host of health problems later in life, according to an Apple women’s health study looking at data from over 70,000 menstruating iPhone users born between 1950 and 2005.

The mean age of people’s first period fell from 12.5 years in participants born between 1950 and 1969 to 11.9 years in participants born between 2000 and 2005, with a steady decline in between, the study found. There were also notable changes in the extremes—between 1950 and 2005, the percentage of people who started their periods before age 11 rose from 8.6 percent to 15.5 percent. And the percentage of people who started their periods late (at age 16 or above) dropped from 5.5 percent to 1.7 percent.

In addition to periods shifting to earlier starting ages, menstrual cycles also appeared to become more irregular. For this, researchers looked at how quickly people settled into a regular cycle after the start of their period. Between 1950 and 2005, the percentage of people obtaining regularity within two years fell from 76.3 percent to 56 percent.

The study, published by researchers at Apple and Harvard in the journal JAMA Network Open, notes that both of these findings bode poorly for long-term health. Early starting age of menstrual cycles is linked to adverse health outcomes, including cardiovascular diseases, cancers, spontaneous abortion, and premature death, the researchers write. And a longer time to regularity is linked to fertility problems, longer menstrual cycles, and an increased risk of metabolic conditions and all-cause mortality.

Looking across race and ethnicity categories, researchers found that the trends affected all groups. However, Black and Hispanic participants had consistently earlier menstrual starting ages than white and Asian participants. Black participants also saw a larger magnitude shift toward earlier starting ages compared with white participants.

It’s unclear what’s driving the menstrual changes, but the authors speculate that there could be a multitude of factors. The most prominent potential factor is childhood obesity, which has increased in the US over the course of the study period and is known to be linked to earlier puberty. However, the authors note that obesity doesn’t explain the totality of the shifts—an exploratory analysis indicated that obesity only accounted for 46 percent of the trends seen in the study. And other studies have indicated that the shift toward earlier menstrual cycles began before the upward trend of obesity in the US.

The authors of the current study point to various potential environmental factors, including endocrine-disrupting chemicals, metals, air pollutants, dietary patterns, psychosocial stress, and adverse childhood experiences.

The study has limitations, of course, including that it relied on self-reported data and was limited to people who own iPhones, who generally skew toward higher socioeconomic status. Thus, the findings may not be generalizable to the population overall. Still, the data fits with other studies, and the researchers called for more awareness among health care practitioners and more studies to look at trends and health outcomes.

Modern lives are messing up menstrual cycles—earlier starts, more irregularity Read More »

apple’s-q2-2024-earnings-reveal-a-drop-in-iphone,-ipad-sales

Apple’s Q2 2024 earnings reveal a drop in iPhone, iPad sales

Apple, earnings, ipad, IPhone, Q2 2024, Tech / /

Q2 2024 —

Services growth looked rosy as Apple’s hardware revenue in China slowed.

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The Apple Park campus in Cupertino, California.

Enlarge / The Apple Park campus in Cupertino, California.

Apple’s earnings report for the second quarter of the company’s 2024 fiscal year showed a slide in hardware sales, especially for the iPhone. Nonetheless, Apple beat analysts’ estimates for the quarter thanks to the company’s rapidly growing services revenue.

iPhone revenue dropped from $51.33 billion in the same quarter last year to $45.96 billion, a fall of about 10 percent. This was the second consecutive quarter with declining iPhone revenues. That said, investors feared a sharp drop before the earnings call.

Notably, Apple’s revenue in the region it dubs Greater China (which includes China, Taiwan, Singapore, and Hong Kong) fell 8 percent overall. The company fared a little better in other regions. China’s economy is slowing even as China-based Huawei is taking bigger slices of the pie in the region.

Globally, Mac revenue was $7.5 billion compared to last year’s $7.12 billion. Other products—which include the Watch, AirPods, Apple TV 4K, HomePod, and the new Vision Pro headset—were down to $7.9 billion from last year’s $8.76 billion, despite the fact this quarter included the launch of the Vision Pro.

iPad revenue was also down, at $5.6 billion from $6.67 billion. Apple is expected to launch new iPads next week, which suggests that those updates are needed to achieve the company’s business goals.

The rosiest revenue category was services, which includes everything from Apple Music to iCloud. Its revenue was $23.9 billion, up from Q2 2023’s $20.91 billion.

The company also announced authorization of $110 billion for share purchases.

Apple’s Q2 2024 earnings reveal a drop in iPhone, iPad sales Read More »

the-iphone’s-next-aaa-game,-assassin’s-creed-mirage,-gets-a-release-date

The iPhone’s next AAA game, Assassin’s Creed Mirage, gets a release date

Apple, assassin's creed, assassin's creed mirage, gaming, IPhone, iPhone 15, iPhone 15 Pro, ubisoft / /

Leap of faith —

The game launched on consoles and PC months ago.

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An Assassin stands over the city of Baghdad

Enlarge / Assassin’s Creed Mirage returned to the earlier games’ focus on stealth assassinations in a historical urban environment.

Ubisoft

Apple has spent the last year trying to convince gamers that they can get a console-like, triple-A experience on the latest iPhones. The newest test of that promise will be Ubisoft’s Assassin’s Creed Mirage, which now has a release date and pricing information.

Mirage will land on compatible iPhones—the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max—on June 6, according to Ubisoft (though the App Store listing says June 10.) That coincides pretty closely with Apple’s annual developer conference, so we’d expect it to get a shoutout there. Ubisoft’s blog post also says it will come to the iPad Air and iPad Pro models with an M1 chip or later.

The game will be a free download with a 90-minute free trial. After that, you’ll have to pay $50 to keep playing, which is pretty close to what the game costs on PC and consoles. It will support cross-progression, provided you sign into Ubisoft Connect. Ubisoft Connect is not exactly beloved by players, but it’s nice to be able to take your saves back and forth between other platforms if you can stomach it.

That cross-progression feature is key because the game launched several months ago on other platforms, so players interested in it probably already have made some progress in the story, if they haven’t finished it already.

Mirage is well over a dozen mainline games into the franchise, but it’s a smaller, more focused game than 2018’s Odyssey or 2020’s Valhalla. While those games expanded the franchise away from its stealth roots to become more of a full-fledged The Witcher 3-like open-world RPG experience, Mirage goes back to the old style of gameplay. It originally started as DLC for Valhalla but was expanded into a full game.

It won’t be the first triple-A game to hit the iPhone 15 and later, though the list has been short so far. A couple of Resident Evil games have made their way to phones (Resident Evil 4‘s remake and Resident Evil Village), and Apple has also managed to get respectable ports of No Man’s Sky, Death Stranding, and Baldur’s Gate 3 to Apple Silicon Macs.

When we tested the Resident Evil titles on the iPhone 15, we found that the graphics and performance were quite respectable—perhaps comparable to what you’d get on a PlayStation 4 Pro, a mid-range gaming laptop, or a Steam Deck—but that the touch controls never seem to cut it, so you’ll want to use a controller. iOS supports the latest PlayStation, Xbox, and Nintendo controllers, as well as attachable controllers like the Razer Kishi. Mirage will also support those controllers.

The iPhone’s next AAA game, Assassin’s Creed Mirage, gets a release date Read More »

apple-releases-eight-small-ai-language-models-aimed-at-on-device-use

Apple releases eight small AI language models aimed at on-device use

AI, Apple, Biz & IT, chatgpt, chatgtp, CoreNet, IPhone, Llama 3, machine learning, Meta, microsoft, openai, OpenELM, Phi-3, small language models / /

Inside the Apple core —

OpenELM mirrors efforts by Microsoft to make useful small AI language models that run locally.

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An illustration of a robot hand tossing an apple to a human hand.

Getty Images

In the world of AI, what might be called “small language models” have been growing in popularity recently because they can be run on a local device instead of requiring data center-grade computers in the cloud. On Wednesday, Apple introduced a set of tiny source-available AI language models called OpenELM that are small enough to run directly on a smartphone. They’re mostly proof-of-concept research models for now, but they could form the basis of future on-device AI offerings from Apple.

Apple’s new AI models, collectively named OpenELM for “Open-source Efficient Language Models,” are currently available on the Hugging Face under an Apple Sample Code License. Since there are some restrictions in the license, it may not fit the commonly accepted definition of “open source,” but the source code for OpenELM is available.

On Tuesday, we covered Microsoft’s Phi-3 models, which aim to achieve something similar: a useful level of language understanding and processing performance in small AI models that can run locally. Phi-3-mini features 3.8 billion parameters, but some of Apple’s OpenELM models are much smaller, ranging from 270 million to 3 billion parameters in eight distinct models.

In comparison, the largest model yet released in Meta’s Llama 3 family includes 70 billion parameters (with a 400 billion version on the way), and OpenAI’s GPT-3 from 2020 shipped with 175 billion parameters. Parameter count serves as a rough measure of AI model capability and complexity, but recent research has focused on making smaller AI language models as capable as larger ones were a few years ago.

The eight OpenELM models come in two flavors: four as “pretrained” (basically a raw, next-token version of the model) and four as instruction-tuned (fine-tuned for instruction following, which is more ideal for developing AI assistants and chatbots):

OpenELM features a 2048-token maximum context window. The models were trained on the publicly available datasets RefinedWeb, a version of PILE with duplications removed, a subset of RedPajama, and a subset of Dolma v1.6, which Apple says totals around 1.8 trillion tokens of data. Tokens are fragmented representations of data used by AI language models for processing.

Apple says its approach with OpenELM includes a “layer-wise scaling strategy” that reportedly allocates parameters more efficiently across each layer, saving not only computational resources but also improving the model’s performance while being trained on fewer tokens. According to Apple’s released white paper, this strategy has enabled OpenELM to achieve a 2.36 percent improvement in accuracy over Allen AI’s OLMo 1B (another small language model) while requiring half as many pre-training tokens.

An table comparing OpenELM with other small AI language models in a similar class, taken from the OpenELM research paper by Apple.

Enlarge / An table comparing OpenELM with other small AI language models in a similar class, taken from the OpenELM research paper by Apple.

Apple

Apple also released the code for CoreNet, a library it used to train OpenELM—and it also included reproducible training recipes that allow the weights (neural network files) to be replicated, which is unusual for a major tech company so far. As Apple says in its OpenELM paper abstract, transparency is a key goal for the company: “The reproducibility and transparency of large language models are crucial for advancing open research, ensuring the trustworthiness of results, and enabling investigations into data and model biases, as well as potential risks.”

By releasing the source code, model weights, and training materials, Apple says it aims to “empower and enrich the open research community.” However, it also cautions that since the models were trained on publicly sourced datasets, “there exists the possibility of these models producing outputs that are inaccurate, harmful, biased, or objectionable in response to user prompts.”

While Apple has not yet integrated this new wave of AI language model capabilities into its consumer devices, the upcoming iOS 18 update (expected to be revealed in June at WWDC) is rumored to include new AI features that utilize on-device processing to ensure user privacy—though the company may potentially hire Google or OpenAI to handle more complex, off-device AI processing to give Siri a long-overdue boost.

Apple releases eight small AI language models aimed at on-device use Read More »

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Apple now allows retro game emulators on its App Store—but with big caveats

App Store, Apple, Apple App Store, Emulation, gaming, iOS, ipad, iPadOS, IPhone, retro games, Tech / /

RETRO GAMES —

It’s probably not the Wild West of game emulation you’re hoping for. Here’s why.

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A screenshot of Sonic the Hedgehog on an iPhone

Enlarge / The classic Sega Genesis game Sonic the Hedgehog running on an iPhone—in this case, as a standalone app.

Samuel Axon

When Apple posted its latest update to the App Store’s app review and submission policies for developers, it included language that appears to explicitly allow a new kind of app for emulating retro console games.

Apple has long forbidden apps that run code from an external source, but today’s announced changes now allow “software that is not embedded in the binary” in certain cases, with “retro game console emulator apps can offer to download games” specifically listed as one of those cases.

Here’s the exact wording:

4.7 Mini apps, mini games, streaming games, chatbots, plug-ins, and game emulators

Apps may offer certain software that is not embedded in the binary, specifically HTML5 mini apps and mini games, streaming games, chatbots, and plug-ins. Additionally, retro game console emulator apps can offer to download games. You are responsible for all such software offered in your app, including ensuring that such software complies with these Guidelines and all applicable laws. Software that does not comply with one or more guidelines will lead to the rejection of your app. You must also ensure that the software adheres to the additional rules that follow in 4.7.1 and 4.7.5. These additional rules are important to preserve the experience that App Store customers expect, and to help ensure user safety.

It’s a little fuzzy how this will play out, but it may not allow the kind of emulators you see on Android and desktop, which let you play retro games from any outside source.

Retro game emulators run what are colloquially called ROM files, which are more or less images of the game cartridges or discs that played on console hardware. By now, it’s well-established that the emulators themselves are completely legal, but the legality of the ROM files downloaded from ROM sites on the Internet depends on the specific files and circumstances.

There are ROMs that are entirely public domain or in some license where the creator allows distribution; there are ROMs that are technically copyrighted intellectual property but where the original owner no longer exists, and the current ownership is unknown or unenforced; and there are some ROMs (like many games made by Nintendo) where the owner still has an interest in controlling distribution and often takes action to try to curb illegal sharing and use of the files.

Additionally, many game publishers use emulators to run ROMs of their own retro games, which they sell to consumers either as standalone games or in collections for modern platforms.

It’s not completely clear from Apple’s wording, but our interpretation of Apple’s new rules is that it’s likely only the last of those examples will be possible; companies that own the intellectual property could launch emulator apps for downloading ROMs of their (and only their) games. So, for example, Sega could offer a Sega app that would allow users to download an ever-expanding library of Sega games, either as part of a subscription, for free, or as in-app purchases. Sega has offered its retro games on the iPhone before in emulation but with a standalone app for each game.

“You are responsible for all such software offered in your app, including ensuring that such software complies with these Guidelines and all applicable laws,” Apple writes. And it specifically says “retro game console emulator apps can offer to download games” in the list of exceptions to the rules against “software that is not embedded inside the binary”—but it doesn’t list any other method for retro game console emulator apps.

Whatever the case, this update is not limited to the European Union. Apple has been subjected to regulatory scrutiny in both the EU and the United States regarding its App Store rules. It’s likely the company is making this change to preempt criticism in this area, though it did not name its reasons when announcing the change other than to say it has been made to “support updated policies, upcoming features, and to provide clarification.”

Apple now allows retro game emulators on its App Store—but with big caveats Read More »

apple’s-imessage-is-not-a-“core-platform”-in-eu,-so-it-can-stay-walled-off

Apple’s iMessage is not a “core platform” in EU, so it can stay walled off

Apple, beeper, beeper mini, brendan carr, Digital Markets Act, European Union, FCC, federal communications commission, iMessage, IPhone, messaging, Policy, SMS, Tech / /

Too core to fail —

Microsoft’s Edge browser, Bing search, and ad business also avoid regulations.

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Apple Messages in a Mac dock

Getty Images

Apple’s iMessage service is not a “gatekeeper” prone to unfair business practices and will thus not be required under the Fair Markets Act to open up to messages, files, and video calls from other services, the European Commission announced earlier today.

Apple was one of many companies, including Google, Amazon, Alphabet (Google’s parent company), Meta, and Microsoft to have its “gatekeeper” status investigated by the European Union. The iMessage service did meet the definition of a “core platform,” serving at least 45 million EU users monthly and being controlled by a firm with at least 75 billion euros in market capitalization. But after “a thorough assessment of all arguments” during a five-month investigation, the Commission found that iMessage and Microsoft’s Bing search, Edge browser, and ad platform “do not qualify as gatekeeper services.” The unlikelihood of EU demands on iMessage was apparent in early December when Bloomberg reported that the service didn’t have enough sway with business users to demand more regulation.

Had the Commission ruled otherwise, Apple would have had until August to open its service. It would have been interesting to see how the company would have complied, given that it provides end-to-end encryption and registers senders based on information from their registered Apple devices.

Google had pushed the Commission to force Apple into “gatekeeper status,” part of Google’s larger campaign to make Apple treat Android users better when they trade SMS messages with iPhone users. While Apple has agreed to take up RCS, an upgraded form of carrier messaging with typing indicators and better image and video quality, it will not provide encryption for Android-to-iPhone SMS, nor remove the harsh green coloring that particularly resonates with younger users.

Apple is still obligated to comply with the Digital Markets Act’s other implications on its iOS operating system, its App Store, and its Safari browser. The European Union version of iOS 17.4, due in March, will offer “alternative app marketplaces,” or sideloading, along with the tools so that those other app stores can provide updates and other services. Browsers on iOS will also be able to use their own rendering engines rather than providing features only on top of mobile Safari rendering. Microsoft, among other firms, will make similar concessions in certain areas of Europe with Windows 11 and other products.

While it’s unlikely to result in the same kind of action, Brendan Carr, a commissioner at the Federal Communications Commission, said at a conference yesterday that the FCC “has a role to play” in investigating whether Apple’s blocking of the Beeper Mini app violated Part 14 rules regarding accessibility and usability. “I think the FCC should launch an investigation to look at whether Apple’s decision to degrade the Beeper Mini functionality… was a step that violated the FCC’s rules in Part 14,” Carr said at the State of the Net policy conference in Washington, DC.

Beeper Mini launched with the ability for Android users to send fully encrypted iMessage messages to Apple users, based on reverse-engineering of its protocol and registration. Days after its launch, Apple blocked its users and issued a statement saying that it was working to stop exploits and spam. The blocking and workarounds continued until Beeper announced that it was shifting its focus away from iMessage and back to being a multi-service chat app, minus one particular service. Beeper’s experience had previously garnered recognition from Senators Elizabeth Warren (D-Mass.) and Amy Klobuchar (D-Minn.).

Ars has reached out to Apple, Microsoft, and Google for comment and will update this post if we receive responses.

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report:-apple-is-testing-foldable-iphones,-having-the-same-problems-as-everyone-else

Report: Apple is testing foldable iPhones, having the same problems as everyone else

Apple, foldable, IPhone, Tech / /

the story unfolds —

Don’t expect these clamshell-style foldables in 2024 or 2025 or maybe ever.

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Report: Apple is testing foldable iPhones, having the same problems as everyone else

Samuel Axon

Apple is purportedly working on a foldable iPhone internally, according to “a person with direct knowledge of the situation” speaking to The Information. They’re said to be clamshell-style devices that fold like Samsung’s Galaxy Z Flip series rather than phones that become tablets like the Galaxy Z Fold or Google’s Pixel Fold.

The phones are also said to be “in early development” or “could be canceled.” If they do make it to market, it likely wouldn’t be until after 2025.

The report has a long list of design challenges that Apple has faced in developing foldable phones: they’re too thick when folded up; they’re easily broken; they would cost more than non-foldable versions; the seam in the middle of the display tends to be both visible and feel-able; and the hinge on an iPad-sized device would prevent the device from sitting flat on a table (though this concern hasn’t stopped Apple from introducing substantial camera bumps on many of its tablets and all of its phones).

If many of those challenges sound familiar, it’s because it’s a detailed list of virtually every bad thing you could say about current foldable Android phones, even after multiple hardware generations. Our first Pixel Fold didn’t even survive the pre-release review period, and those well-earned durability concerns plus the relatively high cost have limited foldable phones to roughly 1.6 percent of all smartphone sales, according to recent analyst estimates.

It makes sense that Apple would be testing some big swings as it thinks about the next era of iPhone design; our iPhone 15 review called them the iPhone’s “final form,” insofar as it feels like there’s not much room to continue to improve on the iPhone X-style full-screen design that Apple has been iterating on since 2017. It sounds like foldable phones will only be in Apple’s future if the company can manage to overcome the same issues that have tripped up other foldables—though to be fair, the company does have a pretty good decadeslong track record on that front.

Report: Apple is testing foldable iPhones, having the same problems as everyone else Read More »