culture

google-pulls-its-terrible-pro-ai-“dear-sydney”-ad-after-backlash

Google pulls its terrible pro-AI “Dear Sydney” ad after backlash

Gemini, write me a fan letter! —

Taking the “human” out of “human communication.”

A picture of the Gemini prompt box from the

Enlarge / The Gemini prompt box in the “Dear Sydney” ad.

Google

Have you seen Google’s “Dear Sydney” ad? The one where a young girl wants to write a fan letter to Olympic hurdler Sydney McLaughlin-Levrone? To which the girl’s dad responds that he is “pretty good with words but this has to be just right”? And so, to be just right, he suggests that the daughter get Google’s Gemini AI to write a first draft of the letter?

If you’re watching the Olympics, you have undoubtedly seen it—because the ad has been everywhere. Until today. After a string of negative commentary about the ad’s dystopian implications, Google has pulled the “Dear Sydney” ad from TV. In a statement to The Hollywood Reporter, the company said, “While the ad tested well before airing, given the feedback, we have decided to phase the ad out of our Olympics rotation.”

The backlash was similar to that against Apple’s recent ad in which an enormous hydraulic press crushed TVs, musical instruments, record players, paint cans, sculptures, and even emoji into… the newest model of the iPad. Apple apparently wanted to show just how much creative and entertainment potential the iPad held; critics read the ad as a warning image about the destruction of human creativity in a technological age. Apple apologized soon after.

Now Google has stepped on the same land mine. Not only is AI coming for human creativity, the “Dear Sydney” ad suggests—but it won’t even leave space for the charming imperfections of a child’s fan letter to an athlete. Instead, AI will provide the template, just as it will likely provide the template for the athlete’s response, leading to a nightmare scenario in which huge swathes of human communication have the “human” part stripped right out.

“Very bad”

The generally hostile tone of the commentary to the new ad was captured by Alexandra Petri’s Washington Post column on the ad, which Petri labeled “very bad.”

This ad makes me want to throw a sledgehammer into the television every time I see it. Given the choice between watching this ad and watching the ad about how I need to be giving money NOW to make certain that dogs do not perish in the snow, I would have to think long and hard. It’s one of those ads that makes you think, perhaps evolution was a mistake and our ancestor should never have left the sea. This could be slight hyperbole but only slight!

If you haven’t seen this ad, you are leading a blessed existence and I wish to trade places with you.

A TechCrunch piece said that it was “hard to think of anything that communicates heartfelt inspiration less than instructing an AI to tell someone how inspiring they are.”

Shelly Palmer, a Syracuse University professor and marketing consultant, wrote that the ad’s basic mistake was overestimating “AI’s ability to understand and convey the nuances of human emotions and thoughts.” Palmer would rather have a “heartfelt message over a grammatically correct, AI-generated message any day,” he said. He then added:

I received just such a heartfelt message from a reader years ago. It was a single line email about a blog post I had just written: “Shelly, you’re to [sic] stupid to own a smart phone.” I love this painfully ironic email so much, I have it framed on the wall in my office. It was honest, direct, and probably accurate.

But his conclusion was far more serious. “I flatly reject the future that Google is advertising,” Palmer wrote. “I want to live in a culturally diverse world where billions of individuals use AI to amplify their human skills, not in a world where we are used by AI pretending to be human.”

Things got saltier from there. NPR host Linda Holmes wrote on social media:

This commercial showing somebody having a child use AI to write a fan letter to her hero SUCKS. Obviously there are special circumstances and people who need help, but as a general “look how cool, she didn’t even have to write anything herself!” story, it SUCKS. Who wants an AI-written fan letter?? I promise you, if they’re able, the words your kid can put together will be more meaningful than anything a prompt can spit out. And finally: A fan letter is a great way for a kid to learn to write! If you encourage kids to run to AI to spit out words because their writing isn’t great yet, how are they supposed to learn? Sit down with your kid and write the letter with them! I’m just so grossed out by the entire thing.

The Atlantic was more succinct with its headline: “Google Wins the Gold Medal for Worst Olympic Ad.”

All of this largely tracks with our own take on the ad, which Ars Technica’s Kyle Orland called a “grim” vision of the future. “I want AI-powered tools to automate the most boring, mundane tasks in my life, giving me more time to spend on creative, life-affirming moments with my family,” he wrote. “Google’s ad seems to imply that these life-affirming moments are also something to be avoided—or at least made pleasingly more efficient—through the use of AI.”

Getting people excited about their own obsolescence and addiction is a tough sell, so I don’t envy the marketers who have to hawk Big Tech’s biggest products in a climate of suspicion and hostility toward everything from AI to screen time to social media to data collection. I’m sure the marketers will find a way—but clearly “Dear Sydney” isn’t it.

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Star Trek: Lower Decks S5 teaser gives Cerritos crew one last mission

“Lower decks! Lower decks!” The fifth season of Star Trek: Lower Decks will be the animated series’ last (boo!).

Star Trek: Lower Decks is a particular favorite among Ars staffers; it’s arguably the best of the recent crop of Star Trek shows, along with Star Trek: Strange New Worlds. So we were disappointed when we learned that the animated series would be ending with its fifth season. Paramount+ debuted the first teaser for S5 during the Star Trek panel at San Diego Comic-Con over the weekend, along with a teaser for Star Trek: Section 31—a spinoff film from Star Trek: Discovery featuring Michelle Yeoh’s Philippa Georgiou—a clip from Strange New Worlds S3, and the latest news about Star Trek: Starfleet Academy.

The Lower Decks teaser opens with a suitably nostalgic recap of some of the highlights of the adventures of the plucky crew of the USS Cerritos, inviting viewers to join them for one last adventure. Cue Boimler (Jack Quaid) and Mariner (Tawny Newsome) in voiceover objecting to that description (“Yeah, right, we’re not done voyaging—we’ve hardly even cracked one quadrant yet”). Their S5 mission involves a “quantum fissure” that is causing “space potholes” to pop up all over the Alpha Quadrant (“boo interdimensional portals!”), and the Cerritos crew must close them—while navigating angry Klingons, an Orion war, and who knows what other crazy developments?

The final season of Lower Decks premieres on Paramount+ on October 24, 2024, and will run through December 19.

Newsome is already committed to her first post-Lower Decks project: co-writing the first live-action Star Trek comedy with franchise head honcho Alex Kurtzman. There’s no title yet, but Deadline Hollywood reports that the premise will involve “Federation outsiders serving a gleaming resort planet [who] find out their day-to-day exploits are being broadcast to the entire quadrant.” So, a Star Trek Truman Show? Color us intrigued.

Star Trek: Strange New Worlds S3

A first look at what’s coming in the third season of Star Trek: Strange New Worlds.

Strange New Worlds marked a welcome return to Star Trek’s original episodic structure. The franchise’s Comic-Con panel featured a special sneak peek at the upcoming first season. The clip is a callback to the S2 episode “Charades,” in which a higher-dimensional race, the Kerkohvians, accidentally reconfigured Spock’s half-human, half-Vulcan physiology to that of a full-blooded human—just before Spock was supposed to meet his Vulcan fiancee’s parents.

The S3 clip has the situation reversed: The human crew must make themselves Vulcan to succeed on a new mission. They succeed in record time but aren’t able to change back. The Vulcan versions of the Enterprise crew are hilariously on point, and a long-suffering Spock must endure repeated references to his inferior half-Vulcan status.

We also learned that Cillian O’Sullivan will join the recurring cast as Dr. Roger Korby. ToS fans will recognize that name; it’s a legacy character (originally played by Michael Strong). Korby was a renowned archaeologist in the field of medical archaeology, introduced in the episode “What Are Little Girls Made Of?‘ as Nurse Chapel’s long-missing fiancé. That’s bound to cause problems for SNW‘s Nurse Christine Chapel (Jess Bush), who is currently romantically involved with Spock. SNW S5 will premiere sometime in 2025, and the series has already been renewed for a fourth season

Speaking of Strange New Worlds, remember that fantastic S2 episode (“Substance Rhapsody”) in which a quantum probability field caused the entire crew to break into song? Executive producer Akira Goldman revealed during the panel that he is toying with the idea of a Star Trek stage musical, although he cautioned that “We’re in the very early stages of figuring out whether we can bring a version of [“Substance Rhapsody”] to the stage.”

Star Trek: Lower Decks S5 teaser gives Cerritos crew one last mission Read More »

marvel-has-cast-robert-downey-jr.-as-doctor-doom-in-two-new-avengers-movies

Marvel has cast Robert Downey Jr. as Doctor Doom in two new Avengers movies

Robert Downey Jr in all-green outfit and sunglasses standing with arms spayed wide in triumph

Enlarge / Robert Downey Jr. will play Doctor Doom in two new Avengers movies from the Russo brothers.

Marvel Studios

The Marvel Cinematic Universe received a much-needed boost this weekend with the box office dominance of Deadpool and Wolverine, which raked in a record-breaking $438.3 million worldwide and $205 million domestically. And the Marvel panel at this weekend’s San Diego Comic-Con kept up the momentum, delighting attendees with sneak peeks of what’s to come—most notably the return of Robert Downey Jr. to the MCU. The twist: RDJ won’t be donning his usual Iron Man suit. Instead, he’ll be playing Doctor Doom for Avengers: Doomsday (2026), with the Russo brothers returning to direct. This will be followed by the Russo-directed Avengers: Secret Wars (2027).

Comic-Con attendees were also treated to exclusive new footage from Captain America: Brave New World, and updates on Thunderbolts and The Fantastic Four reboot, titled First Steps, as well as a surprise screening of Deadpool and Wolverine.

“New mask, same task”

Avengers: Secret Wars and Avengers: Doomsday.” height=”427″ src=”https://cdn.arstechnica.net/wp-content/uploads/2024/07/marvel4-640×427.jpg” width=”640″>

Enlarge / The Russo brothers will direct Avengers: Secret Wars and Avengers: Doomsday.

Marvel Studios

It’s no secret that Marvel Studios originally planned to build its Phase Six Avengers arc (The Kang Dynasty) around Jonathan Majors’ Kang the Conqueror (and associated Variants), introduced in Loki and last year’s Ant-Man and the Wasp: Quantumania. But then Majors was convicted of “reckless assault and harassment” (domestic violence), and Marvel fired the actor soon after. That meant the studio needed to retool its Phase Six plans, culminating in the announced return of the Russo brothers, who directed four of the MCU’s most successful films, which brought in more than $6 billion at the global box office.

Joe Russo told the assembled fans that he and his brother had thoroughly enjoyed their “incredible” four-movie run, but “it left us with our emotions spent.” But over time, “We came to see a road forward with you all,” Anthony Russo chimed in.

Rather than keeping Kang as the villain and recasting the character, the Russo brothers decided to strike out in a new direction: bringing the Secret Wars storyline to the big screen. It’s one of their favorites and an ambitious task, but before they can take on Avengers: Secret Wars (slated for May 2027), the duo told the audience in Hall H that they had to make another movie first: Avengers: Doomsday (slated for May 2026), featuring the wildly popular comics villain Doctor Doom. Of course, the biggest reveal came when a masked figure dressed in the Doctor’s trademark green came onstage and revealed himself to be none other than RDJ, to wild cheers.

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Barbie movie “may have spurred interest in gynecology,” study finds

Do you need a gynecologist? —

The movie apparently sparked some questions.

A digital advertisement board displaying a Barbie movie poster is seen in New York on July 24, 2023.

Enlarge / A digital advertisement board displaying a Barbie movie poster is seen in New York on July 24, 2023.

This post contains spoilers—for the movie and women’s health care.

There’s nothing like stirrups and a speculum to welcome one to womanhood, but for some, the recent Barbie movie apparently offered its own kind of eye-opening introduction.

The smash-hit film ends with the titular character making the brave decision to exit Barbieland and enter the real world as a bona fide woman. The film’s final scene follows her as she fully unfurls her new reality, attending her first woman’s health appointment. “I’m here to see my gynecologist,” she enthusiastically states to a medical receptionist. For many, the line prompted a wry chuckle, given her unsuspecting eagerness and enigmatic anatomy. But for others, it apparently raised some fundamental questions.

Online searches in the US for “gynecologist”—or alternate spellings, such as “gynaecologist”—rose an estimated 51 percent over baseline in the week following Barbie‘s July 21, 2023 release, according to a study published Thursday in JAMA Network Open. Moreover, searches related to the definition of gynecology spiked 154 percent. Those search terms included “gynecologist meaning,” “what is a gynecologist,” “what does a gynecologist do,” “why see a gynecologist,” and the weightiest of questions: “do I need a gynecologist.”

The “Barbie effect”

The study’s authors, led by researchers at Harvard Medical School, assessed 34 query terms that fit into six categories of searches, including “gynecologist,” “gynecologist definition,” “gynecologist appointment,” “doctors,” “doctor’s appointment,” and “women’s health.” The last three served as controls for more general interest in medical information. As the authors put it, the three control searches helped establish “whether unobserved contemporaneous factors influencing health-seeking behavior more generally may have contributed to gynecologic-related search volume.”

While the researchers noted clear spikes in “gynecologist” and “gynecologist definition” searches, they saw no changes in search trends for the three control search categories during the week after the movie’s release: “doctors,” “doctor’s appointment,” and “women’s health.” This suggested that the increase in gynecology-related searches may, in fact, be linked to the movie rather than some increased interest in health care generally.

The researchers also did not see a corresponding increase in searches related to gynecology appointments, suggesting that the transient online interest in gynecology didn’t translate to online searches for actual gynecological care, with queries such as “gynecologist near me.” The researchers speculate that two factors might explain this. For one, there’s the possibility that the data couldn’t capture care-seeking decisions. It may be that there’s a longer, variable time gap between newfound awareness of gynecology and the decision to seek care. The second possibility is that the people searching for basic information about gynecology may not need gynecological care themselves.

Overall, the authors conclude that “Barbie’s closing line may have spurred interest in gynecology.” The finding is supported by earlier work that also suggests popular culture can have measurable influences on health literacy and awareness among the general public, the authors conclude. For instance, when journalist Katie Couric live streamed her colonoscopy, there was a transient 21 percent increase in colonoscopies, and when actress Angelina Jolie penned an editorial about her experience with breast cancer, there was a transient 64 percent increase in genetic testing for breast cancer risk (BRCA testing). But while the “Barbie effect” seems to have raised some awareness of gynecology, it remains unclear if it will lead to a measurable improvement in health outcomes.

Barbie movie “may have spurred interest in gynecology,” study finds Read More »

new-zealand-“deeply-shocked”-after-canada-drone-spied-on-its-olympic-practices—twice

New Zealand “deeply shocked” after Canada drone-spied on its Olympic practices—twice

Droned —

Two Canadians have already been sent home over the incident.

New Zealand “deeply shocked” after Canada drone-spied on its Olympic practices—twice

Aurich Lawson | Getty Images

On July 22, the New Zealand women’s football (soccer) team was training in Saint-Étienne, France, for its upcoming Olympics matchup against Canada when team officials noticed a drone hovering near the practice pitch. Suspecting skullduggery, the New Zealand squad called the local police, and gendarmes located and then detained the nearby drone operator. He turned out to be one Joseph Lombardi, an “unaccredited analyst with Canada Soccer”—and he was apparently spying on the New Zealand practice and relaying information to a Canadian assistant coach.

On July 23, the New Zealand Olympic Committee put out a statement saying it was “deeply shocked and disappointed by this incident, which occurred just three days before the sides are due to face each other in their opening game of Paris 2024.” It also complained to the official International Olympic Committee integrity unit.

Early today, July 24, the Canadian side issued its own statement saying that it “stands for fair-play and we are shocked and disappointed. We offer our heartfelt apologies to New Zealand Football, to all the players affected, and to the New Zealand Olympic Committee.”

Later in the day, a follow-up Canadian statement revealed that this was actually the second drone-spying incident; the New Zealand side had also been watched by drone at its July 19 practice.

Team Canada announced four responses to these incidents:

  • “Joseph Lombardi, an unaccredited analyst with Canada Soccer, is being removed from the Canadian Olympic Team and will be sent home immediately.
  • Jasmine Mander, an assistant coach to whom Mr. Lombardi report sent [sic], is being removed from the Canadian Olympic Team and will be sent home immediately.
  • [The Canadian Olympic Committee] has accepted the decision of Head Coach Bev Priestman to remove herself from coaching the match against New Zealand on July 25th.
  • Canada Soccer staff will undergo mandatory ethics training.”

Drones are now everywhere—swarming the skies over Ukraine’s battlefields, flying from Houthi-controlled Yemen to Tel Aviv, scouting political assassination attempt options. Disney is running an 800-drone light show in Florida. The roofer who recently showed up to look at my shingles brought a drone with him. My kid owns one.

So, from a technical perspective, stories like this little spying scandal are no surprise at all. But for the Olympics, already awash in high-tech cheating scandals such as years-long state-sponsored doping campaigns, drone spying is just one more depressing example of how humans excel at using our tools to ruin good things in creative new ways.

And it’s a good reminder that every crazy example in those terrible HR training videos your boss makes you watch every year are included for a reason. So if you see “drone ethics” creeping into your compliance program right after sections on “how to avoid being phished” and “don’t let anyone else follow you through the door after you swipe your keycard”… well, now you know why.

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gaga’s-harley-quinn-joins-the-clown-prince-of-crime-in-joker:-folie-a-deux-trailer

Gaga’s Harley Quinn joins the Clown Prince of Crime in Joker: Folie à Deux trailer

a perfect match —

“For once in my life, I have someone who needs me.”

Joaquin Phoenix and Lady Gaga star in Joker: Folie à Deux.

This weekend will be all about San Diego Comic-Con and the hotly anticipated theatrical release of the summer blockbuster Deadpool and Wolverine, but Warner Bros. is already looking ahead to the fall. The studio dropped the official trailer for Joker: Folie à Deux, the sequel to 2019’s smash hit Joker, starring Joaquin Phoenix. This time, he’s joined by fellow asylum inmate Harley Quinn (Lady Gaga) to bring a comic book criminal partnership for the ages to gritty life.

(Spoilers for 2019’s Joker below.)

Joker was intended to be a standalone film—part of DC Films’ decision to move away from the shared-universe approach of its prior franchise DCEU films. (DC Studios CEO James Gunn is now calling it the “DC Elseworld” project.) It had no relation to the Justice League films that came before, so that freed Phillips to create his own darker, grittier version of this iconic character. He cited Martin Scorsese films like Taxi Driver, Raging Bull, and The King of Comedy among his influences. There’s no real origin story for the Joker in the comics—not a definitive one, anyway—so Phillips and screenwriter Scott Silver were able to cherry-pick the canonical elements they needed and make up the rest. (In Batman: The Killing Joke, for instance, the Joker is a failed comedian.)

The sequel was officially announced in 2022. In addition to Phoenix and Gaga, Zazie Beetz returns as Sophie, Arthur’s former neighbor and a single mom, on whom he had a crush, and Leigh Gill and Sharon Washington reprise their roles as Arthur’s therapist and social worker, respectively. The cast also includes Brendan Gleeson, Catherine Keener, Jacob Lofland, Steve Coogan, Ken Leung, and Harry Lawley.

Per the official premise, “Joker: Folie à Deux finds Arthur Fleck institutionalized at Arkham awaiting trial for his crimes as Joker. While struggling with his dual identity, Arthur not only stumbles upon true love but also finds the music that’s always been inside him.” The first teaser was released in April and showed Fleck meeting Gaga’s Dr. Harleen Quinzel, a fellow inmate who becomes increasingly obsessed with Arthur… and vice versa. It was clear the pair fed one another’s particular delusions, right down to show-stopping fantasy musical numbers.

This latest trailer, set to the dulcet tones of Frank Sinatra, mostly offers more of the same, although we do get some new footage of Joker representing himself at his trial: “Look around at all these people!” he exclaims, perhaps referring to the throngs of frenzied admirers cheering him on outside. “I will no longer allow any of you to keep me down.” With Harley by his side, he’s ready to give the people what they want. We’re guessing they’re going to choose violence.

Joker: Folie à Deux hits theaters overseas on October 2, 2024, followed by a US theatrical release on October 4, 2024. The film will make its world premiere at the Venice Film Festival in September.

Listing image by YouTube/Warner Bros.

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apple-vision-pro’s-content-drought-improves-with-new-3d-videos

Apple Vision Pro’s content drought improves with new 3D videos

Immersive Video —

It’s still not the weekly cadence we expected, but it’s something.

  • Boundless premieres tonight, taking Vision Pro users on a hot air balloon ride in Turkey.

  • Submerged will be Apple’s first fictional short film for Vision Pro.

  • Users will get a glimpse into the 2024 NBA All-Star Weekend.

  • This cryptic image teases The Weeknd’s Vision Pro “experience.”

  • The new series Elevated will tour places of interest around the world from above.

  • Apple is partnering with Red Bull for a surfing documentary.

  • Wild Life returns with an episode about elephants in a wildlife preserve.

Today, Apple announced a slate of more than a dozen upcoming Immersive Videos for its Vision Pro spatial reality headset. The first, titled Boundless, launches tonight at 9 pm ET. More will follow in the coming weeks and months.

The announcement follows a long, slow period for new Vision Pro-specific video content from Apple. The headset launched in early February with a handful of Immersive Video episodes ranging from five to 15 minutes each. Since then, only three new videos have been added.

On March 28, Apple released a highlight reel of Major League Soccer plays from the season that had ended months prior. A second episode of Prehistoric Planet, Apple’s Immersive Video dinosaur nature documentary, went live on April 19. Likewise, a new episode of the Adventure series titled “Parkour” landed on May 24.

The MLS video played more like a short ad for Apple’s MLS programming than anything else, but other Immersive Videos have impressed with their quality if not their creative ambition. They’re all short videos that put the viewer inside a moment in space and time with either animals or people doing their thing. The videos are high-resolution, and the 3D is generally well done. The production values are high, even if the narratives are light. They come across as tech demos, as much as anything, but they are impressive.

Tonight’s Boundless episode will allow viewers to see what it’s like to ride in a hot air balloon over sweeping vistas. Another episode titled “Arctic Surfing” will arrive this fall, Apple says. Sometime next month, Apple will publish the second episode of its real wildlife documentary, simply titled Wild Life. The episode will focus on elephants in Kenya’s Sheldrick Wildlife Trust. Another episode is in the works, too. “Later this year,” Apple writes in its newsroom post, “viewers will brave the deep with a bold group of divers in the Bahamas, who come face-to-face with apex predators and discover creatures much more complex than often portrayed.”

More on the way

In September, we’ll see the debut of a new Immersive Video series titled Elevated. Apple describes it as an “aerial travel series” in which viewers will fly over places of interest. The first episode will take viewers to Hawaii, while another planned for later this year will go to New England.

Apple is additionally partnering with Red Bull for a look at surfing called Red Bull: Big-Wave Surfing.

In addition to those documentary episodes, there will be three short films by year’s end. One will be a musical experience featuring The Weeknd, and another will take basketball fans inside the 2024 NBA All-Star Weekend. There will also be Submerged, the first narrative fictional Immersive Video on the platform. It’s an action short film depicting struggles on a submarine during World War II.

It’s good to see Apple finally making some movement here; the drought of content after the launch didn’t inspire confidence in the platform. Many people with mixed reality headsets use them a bunch for a few weeks but either fail to find ways to fit them into their daily habits or run out of compelling content and taper off before long. To keep people invested in visionOS, Apple needs to keep a rapid cadence of new content that users look forward to at least every week. Otherwise, some users will see their headsets sit on shelves, forgotten.

When I reviewed the Vision Pro, I assumed that the Immersive Video episodes would roll out weekly. That hasn’t proven the case, and it still doesn’t look like it will. Apple is going to have to invest more in content (and take more risks with that content, moving beyond short tech demo documentaries) to make the Vision Pro stick with customers.

Listing image by Apple

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witness-the-rise-of-the-bene-gesserit-in-new-dune:-prophecy-teaser

Witness the rise of the Bene Gesserit in new Dune: Prophecy teaser

True power begins with control —

“Our hands are poised on the levers of power but yet our grasp on it is still fragile.”

The HBO Original Series Dune: Prophecy will premiere this November.

Fans of director Denis Villeneuve’s epic two-part film adaptation of Frank Herbert’s Dune have no doubt been curious about the upcoming HBO Max series, Dune: Prophecy. It’s a prequel series inspired by the novel Sisterhood of Dune, written by Brian Herbert and Kevin J. Anderson, exploring the origins of the Bene Gesserit. The studio just dropped a tantalizing teaser rife with political intrigue, ominous warnings, and a bit of hand-to-hand combat.

The series was first announced in 2019, with Villeneuve serving as an executive producer and Alison Schapker (Alias, Fringe, Altered Carbon) serving as showrunner. The first season will consist of six episodes, and it’s unclear how closely the series will adhere to the source material. Per the official premise:

Set 10,000 years before the ascension of Paul Atreides, Dune: Prophecy follows two Harkonnen sisters as they combat forces that threaten the future of humankind, and establish the fabled sect that will become known as the Bene Gesserit.

Emily Watson co-stars as Valya Harkonnen, leader of the Sisterhood, with Olivia Williams playing her sister, Tula Harkonnen. Mark Strong plays Emperor Javicco Corrino, described as “a man from a great line of war-time Emperors, who is called upon to govern the Imperium and manage a fragile peace,” while Jodhi May plays Empress Natalya, and Sarah-Sofie Boussnina plays Princess Ynez.

The cast also includes Shalom Brune-Franklin as Mikaela, a Fremen woman who serves the royal family; Travis Fimmel as Desmond Hart, described as “a charismatic soldier with an enigmatic past”; Chris Mason as swordsman Keiran Atreides; Josh Heuston as Constantine Corrino, the illegitimate son of Javicco; Edward Davis as rising politician Harrow Harkonnen; Tabu as Sister Francesca, the Emperor’s former lover; Jihae as Reverend Mother Kasha, the Emperor’s Truthsayer; Faoileann Cunningham as Sister Jen; Chloe Lea as Lila; Jade Anouka as Sister Theodosia; and Aoife Hinds as Sister Emeline, all acolytes at the Sisterhood School.

Power = control

A short teaser was shown in May during the Warner Bros. Discovery Upfront presentation in New York City. It was heavy on the exposition, with a voiceover describing the founding of a sisterhood assigned to the Great Houses “to help them sift truth from lies.” The result was a “network of influence throughout the Imperium… but power comes with a price.” They want to place a Sister on the throne and arrange a marriage to make it possible. Not all the Sisters were on board with the plan, however, with one warning that the Sisterhood was playing god “and we will be judged for it.”

This latest teaser opens with an admonition to acolytes of the Sisterhood: “You wish to serve the Great Houses and shape the flow of power; you must first exert power over yourself.” The emperor seems to be easily wooed by the “sorceresses,” much to his empress’s chagrin, but the more influence the Sisterhood wields, the more enemies it gains. Desmond Hart also has his suspicions about the Sisterhood, probably with good reason. “Our hands are poised on the levers of power but yet our grasp on it is still fragile,” Valya tells her sister Tula, assuring her that “I am trying to protect the Imperium”—and “sacrifices must be made.”

Dune: Prophecy premieres this November on Max.

Listing image by HBO Max

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Final Deadpool and Wolverine trailer features a familiar face from Logan

Are you ready? —

We all have a moment that defines us.

Ryan Reynolds and High Jackman join forces in Deadpool and Wolverine.

If there’s anything the Deadpool franchise is known for, it’s R-rated cheeky irreverence. The forthcoming Deadpool and Wolverine clearly has that in spades, but the final trailer strikes an uncharacteristically somber note, reminding us just what Wade Wilson/Deadpool stands to lose if Wolverine can’t rise to the challenge. Bonus: There’s a surprise cameo from Hugh Jackman’s co-star in Logan.

As previously reported, Ryan Reynolds found the perfect fit with 2016’s Deadpool, starring as Wade Wilson, a former Canadian special forces operative (dishonorably discharged) who develops regenerative healing powers that heal his cancer but leave him permanently disfigured with scars all over his body. Wade decides to become a masked vigilante, turning down an invitation to join the X-Men and abandon his bad-boy ways. The first Deadpool was a big hit, racking up $782 million at the global box office, critical praise, and a couple of Golden Globe nominations for good measure. Deadpool 2 was released in 2018 and was just as successful.

Deadpool and Wolverine reunites Reynolds with many familiar faces from the first two films. Morena Baccarin is back as Wade’s girlfriend Vanessa, along with Leslie Uggams as Blind Al; Karan Soni as Wade’s personal chauffeur, taxi driver Dopinder; Brianna Hildebrand as Negasonic Teenage Warhead; Stefan Kapičić as the voice of Colossus; Shioli Kutsuna as Negasonic’s mutant girlfriend, Yukio; Randal Reeder as Buck; and Lewis Tan as X-Force member Shatterstar.

Along with Sabretooth, the mutants Toad and Dogpool should be on hand to make some trouble. New to the franchise are Matthew MacFadyen as a Time Variance Authority agent named Paradox and Emma Corrin as the lead villain. There have been rumors that Owen Wilson’s Mobius and the animated Miss Minutes from Loki may also appear in the film.

Marvel released a two-minute teaser for the new movie during the Super Bowl in February, featuring the trademark cheeky irreverence that made audiences embrace Reynold’s R-rated superhero in the first place, plus a glimpse of Hugh Jackman’s Wolverine—or rather, his distinctive shadow. And yes, Marvel is retaining that R rating—a big step given that all the prior MCU films have been resoundingly PG-13. Marvel dropped a full trailer in April that was chock-full of off-color witticisms, meta-references, slo-mo action, and a generous sprinkling of F-bombs. And last month, another one-minute trailer dropper with a surprise appearance: Sabretooth, played by the same actor, Tyler Mane, who portrayed the character in 2000’s X-Men.

Someone needs a pep talk

This final trailer takes an entirely different tone, playing like a love letter to the Wolverine of the X-Men franchise. It’s basically Wade/Deadpool having a bona fide heart-to-heart with the Wolverine in this alternate timeline. “I know I turn everything into a joke, but I care,” he says in a voiceover accompanying footage from prior X-Men films, rendered in nostalgic gray tones. “I waited a long time for this team-up. In my world, you’re well-regarded. You were an X-Man. Fuck that, you were THE X-Man. The Wolverine. He was a hero in my world.”

Wolverine’s response: “Yeah well, he ain’t shit in mine.” We learn that this version of Wolverine resisted all attempts to persuade him to officially don the suit and join the X-Men and now he believes it’s just too late to make a difference. As a last-ditch effort, Wade shows him a picture of the nine people he loves who make up his entire world and tells him he has no idea how to save them—but Wolverine does.

And who shows up at the crucial moment but Dafne Keene’s Laura Kinney, the cloned mutant formerly known as X-23, who inherited the Wolverine mantle in the comics. When Wolverine insists they’ve got the wrong guy, she replies, “You were always the wrong guy… until you weren’t.” We’re betting Wolverine’s gonna step up.

Deadpool and Wolverine hits theaters on July 26, 2024.

Listing image by YouTube/Marvel Studios

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Space colonizers battle ultimate killing machines in Alien: Romulus trailer

not-so-lucky star —

“Whatever comes, we’ll face it together.”

Director Fede Alvarez brings us Alien: Romulus, coming to theaters next month.

The face huggers and chest bursters return with a vengeance in a few weeks when Alien: Romulus finally hits theaters. It’s the latest installment in the Alien franchise from horror director Fede Alvarez (Don’t Breathe, Evil Dead), and the final action-packed trailer just dropped.

(Spoilers for Alien and Aliens below.)

As previously reported, Alien: Romulus is set between the events of Alien and Aliens (and is not related to FX/Hulu’s Alien prequel series slated to premiere next year). That is, after Ellen Ripley, the sole survivor of the Nostromo, destroyed the killer xenomorph and launched herself into space in the ship’s lifeboat—along with the ginger cat, Jonesy—and before she woke up after 57 years in hypersleep and battled more xenomorphs while protecting the young orphan, Newt (Carrie Henn). Per the short-and-sweet official premise: “While scavenging the deep ends of a derelict space station, a group of young space colonizers come face to face with the most terrifying life form in the universe.”

Cailee Spaeny (Priscilla, Pacific Rim: Uprising) stars as Rain Carradine, Isabela Merced (The Last of Us) plays Kay, and David Jonsson (Murder Is Easy) plays Andy. Archie Renaux (Shadow and Bone) plays Tyler, Spike Fearn (Aftersun) plays Bjorn, and Aileen Wu plays Navarro. But we aren’t likely to see iconic badass Ellen Ripley (immortalized by Sigourney Weaver) in the film. At this point in the timeline, she’s in the middle of her 57-year stasis with Jonesy as her escape shuttle travels through space toward her fateful encounter with a xenomorph queen.

Haunted house in space

We got our first look at Alien: Romulus, the ninth installment in the sci-fi franchise, in March with a brief teaser. That footage showed promise that Alvarez could fulfill his intention to bring this standalone film back to the franchise’s stripped-down space horror roots. There was also some special footage screened at CinemaCon in April featuring the expected face-huggers and chest-bursters. A full trailer dropped in March, and it looked as gory, intense, and delightfully terrifying as the seminal first two films in the franchise, with some spooky haunted house-in-space vibes thrown in for good measure.

  • Space is beautiful, but horrors lurk.

    YouTube/20th Century Studios

  • The face huggers claim another victim.

    YouTube/20th Century Studios

  • That feeling when something alien is about to burst out of your chest.

    YouTube/20th Century Studios

  • Kay is justifiably horrified.

    YouTube/20th Century Studios

  • XENOMORPH!

    YouTube/20th Century Studios

  • The xenomorph stalks another victim.

    YouTube/20th Century Studios

This final trailer has a lot of the same footage but gives us a few more details as to the plot. The young space colonizers are gearing up to steal “highly regulated equipment” from the aforementioned derelict space station, mostly because Tyler thinks it “could be our only ticket out of here.” The team thinks it should be a quick job, in and out in 30 minutes. But we know better, don’t we?

They are welcomed to the Romulus Space Station by MU/TH/UR (the ship’s computer), and Bjorn is the first to say out loud that this space station is super creepy. Poor Bjorn gets the first face hugger, followed by Navarro—she’s the one we’ve seen in prior footage discovering she’s got an alien growing inside her chest. In this trailer, we see the chest burster preparing to emerge, to Kay’s understandable horror. Kay, Rain, Andy, and Tyler break out the weaponry, prepared to face the monsters together. But how well do we like their odds of survival against the ultimate killing machines? Especially given that ominous final countdown to an “impact event”…

Alien: Romulus hits theaters on August 16, 2024.

Listing image by YouTube/20th Century Studios

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Report: Apple TV+ will soon get a lot more movies made by studios other than Apple

Streaming services —

Apple TV+ series have made an impact, but its films have been less successful lately.

A photo of a TV showing the landing page for Argylle in the Apple TV+ app

Enlarge / Apple seeks to continue to augment its library of original films like Argylle with films from other studios.

Apple TV+ has carved a niche for itself with strong original programming, and while it’s still far behind the likes of Netflix in terms of subscribers, it has seen a fairly strong initial run. To build on that, Apple is talking with major studios about ways to complement its slate of original programming with films from other companies in order to expand and extend the service’s appeal.

That’s according to Bloomberg reporters Lucas Shaw and Thomas Buckley, who cite people familiar with Apple’s workings. Those sources say Apple is “having discussions” with more than one large film studio about bringing more movies to the service.

Apple previously experimented with this by licensing around 50 movies and making them available on the service for limited runs over the past several months. That experiment seems to have gone well, leading Apple to begin laying the groundwork for expanding on that.

That test run was just in the United States. Bloomberg claims the focus this time is international, with the possibility of new films not just in the US but in other regions, too.

Hollywood studios have reportedly been anticipating this move. As you may have noticed amid the numerous subscription service price hikes, media companies have begun putting greater emphasis on profitability after the conclusion of a long period where subscriber growth at any cost was the goal. Licensing deals like this can help with that new goal.

It’s worth noting that while Apple has found some big successes in terms of series (Ted Lasso, Severance, The Morning Show) it has struggled to make as much of an impact with its movies. Despite big stars and budgets, the films have not always made as much cultural impact as the shows.

That means that bringing in films from studios with a more proven record can be a win-win: It will help Apple bolster the TV+ subscription service while generating revenue for film studios that are struggling to keep up in the new era.

Services like TV+ are a growing part of Apple’s business, which has historically been focused on hardware sales. In the second quarter of its 2024 fiscal year, the services bucket accounted for $23.9 billion in quarterly revenue, which is more than half the revenue generated by iPhone hardware sales.

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Meet the woman whose research helped the FBI catch notorious serial killers

Dr. Ann Burgess helps the FBI catch serial killers in Hulu's <em>Mastermind: To Think Like a Killer.</em>” src=”https://cdn.arstechnica.net/wp-content/uploads/2024/07/mastermind5-800×535.jpg”></img><figcaption>
<p><a data-height=Enlarge / Dr. Ann Burgess helps the FBI catch serial killers in Hulu’s Mastermind: To Think Like a Killer.

YouTube/Hulu

Fans of the Netflix series Mindhunter might recall the character of Dr. Wendy Carr (Anna Torv), a psychologist who joins forces with FBI criminal profilers to study the unique psychology of serial killers in hopes of more effectively catching them. But they might not know about the inspiration for the character: Dr. Ann Wolbert Burgess, whose long distinguished career finally gets the attention it deserves in a new documentary from Hulu, Mastermind: To Think Like a Killer.

Burgess herself thought it was “fun” to see a fictional character based on her but noted that Hollywood did take some liberties. “They got it wrong,” she told Ars. “They made me a psychologist. I’m a nurse”—specifically, a forensic and psychiatric nurse who pioneered research on sex crimes, victimology, and criminal psychology.

Mastermind should go a long way toward setting things right. Hulu brought on Abby Fuller to direct, best known for her work on the Chef’s Table series for Netflix. Fuller might seem like a surprising choice for making a true crime documentary, but the streamer thought she would bring a fresh take to a well-worn genre. “I love the true crime aspects, but I thought we could do something more elevated and cinematic and really make this a character-driven piece about [Ann], with true crime elements,” Fuller told Ars.

There’s no doubt that the public has a rather morbid fascination with serial killers, and Burgess certainly has had concerns about the way media coverage and Hollywood films have turned murderers into celebrities. “Despite how obviously horrible these killers were, despite their utter brutality and the pain they inflicted upon their victims, they’d somehow become romanticized,” Burgess wrote in her memoir, A Killer by Design: Murderers, Mindhunters, and My Quest to Decipher the Criminal Mind. “All the inconvenient details that interfered with this narrative—the loss of life, issues of mental health, and the victims themselves—were simply ignored.”

Mastermind.” height=”429″ src=”https://cdn.arstechnica.net/wp-content/uploads/2024/07/mastermind6-640×429.jpg” width=”640″>

Enlarge / A re-creation of Dr. Ann Burgess listening to taped interviews of serial killers in Mastermind.

YouTube/Hulu

That said, it’s not like anyone who finds the twisted psychology of serial killers, or true crime in general, fascinating is a sociopath or murderer in the making. “I think we all grapple with light and dark and how we see it in the world,” said Fuller. “There’s an inherent fascination with what makes someone who they are, with human behavior. And if you’re interested in human behavior, a serial killer exhibits some of the more fascinating behavior that exists. Trying to grasp the darkest of the dark and understand it is a way to ensure we never become it.”

“I think it’s a human factor,” Burgess said. “I don’t see anything wrong with it. There is a fascination to try to understand why people commit these horrifying crimes. How can people do these things? But I also think people like to play detective a little bit. I think that’s normal. You don’t want to be fooled; you don’t want to become a victim. So what can you learn to avoid it?”

For Burgess, it has always been about the victims. She co-founded one of the first crisis counseling programs at Boston City Hospital in the 1970s with Boston College sociologist Lynda Lytle Holmstrom. The duo conducted research on the emotional and traumatic effects of sexual violence, interviewing nearly 150 rape victims in the process. They were the first to realize that rape was about power and control rather than sex, and coined the term “rape trauma syndrome” to describe the psychological after-effects.

(WARNING: Some graphic details about violent crimes below.)

Dr. Ann Burgess research helped legitimize the FBI's Behavioral Sciences Unit.

Enlarge / Dr. Ann Burgess research helped legitimize the FBI’s Behavioral Sciences Unit.

Hulu

Their work caught the attention of Roy Hazelwood of the FBI, who invited Burgess to the FBI Academy in Quantico, Virginia, to give lectures to agents in the fledgling Behavioral Sciences Unit (BSU) on victimology and violent sex crimes. Thus began a decades-long collaboration that established criminal profiling as a legitimate practice in law enforcement.

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