Amazon

amazon-prime-video-subscribers-sit-through-up-to-6-minutes-of-ads-per-hour

Amazon Prime Video subscribers sit through up to 6 minutes of ads per hour

Amazon forced all Prime Video subscribers onto a new ad-based subscription tier in January 2024 unless users paid more for their subscription type. Now, the tech giant is reportedly showing twice as many ads to subscribers as it did when it started selling ad-based streaming subscriptions.

Currently, anyone who signs up for Amazon Prime (which is $15 per month or $139 per year) gets Prime Video with ads. If they don’t want to see commercials, they have to pay an extra $3 per month. One can also subscribe to Prime Video alone for $9 per month with ads or $12 per month without ads.

When Amazon originally announced the ad tier, it said it would deliver “meaningfully fewer ads than linear TV and other streaming TV providers.” Based on “six ad buyers and documents” ad trade publication AdWeek reported viewing, Amazon has determined the average is four to six minutes of advertisements per hour.

“Prime Video ad load has gradually increased to four to six minutes per hour,” an Amazon representative said via email to an ad buyer this month, AdWeek reported.

That would mean that Prime Video subscribers are spending significantly more time sitting through ads than they did at the launch of Prime Video with ads. According to a report from The Wall Street Journal (WSJ) at the time, which cited an Amazon presentation it said it reviewed, “the average ad load at launch was two to three-and-a-half minutes.” However, when reached for comment, an Amazon Ads representative told Ars Technica that the WSJ didn’t confirm that figure directly with Amazon.

Amazon’s Ads spokesperson, however, declined to specify to Ars how many ads Amazon typically shows to Prime Videos subscribers today or in the past.

Instead, they shared a statement saying:

We remain focused on prioritizing ad innovation over volume. While demand continues to grow, our commitment is to improving ad experiences rather than simply increasing the number of ads shown. Since the beginning of this year alone, we’ve announced multiple capabilities, including Brand+, Complete TV, and new ad formats—all designed to deliver industry-leading relevancy and enhanced customer experiences. We will continue to invest in this important work, creating meaningful innovations that benefit both customers and advertisers alike.

Kendra Tang, programmatic supervisor at ad firm Rain the Growth Agency, told AdWeek that Amazon “told us the ad load would be increasing” and that she’s seen more ad opportunities made available in Amazon’s ad system.

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Amazon Fire Sticks enable “billions of dollars” worth of streaming piracy

Amazon Fire Sticks are enabling “billions of dollars” worth of streaming piracy, according to a report today from Enders Analysis, a media, entertainment, and telecommunications research firm. Technologies from other media conglomerates, Microsoft, Google, and Facebook, are also enabling what the report’s authors deem an “industrial scale of theft.”

The report, “Video piracy: Big tech is clearly unwilling to address the problem,” focuses on the European market but highlights the global growth of piracy of streaming services as they increasingly acquire rights to live programs, like sporting events.

Per the BBC, the report points to the availability of multiple, simultaneous illegal streams for big events that draw tens of thousands of pirate viewers.

Enders’ report places some blame on Facebook for showing advertisements for access to illegal streams, as well as Google and Microsoft for the alleged “continued depreciation” of their digital rights management (DRM) systems, Widevine and PlayReady, respectively. Ars Technica reached out to Facebook, Google, and Microsoft for comment but didn’t receive a response before publication.

The report echoes complaints shared throughout the industry, including by the world’s largest European soccer streamer, DAZN. Streaming piracy is “almost a crisis for the sports rights industry,” DAZN’s head of global rights, Tom Burrows, said at The Financial Times’ Business of Football Summit in February. At the same event, Nick Herm, COO of Comcast-owned European telecommunication firm Sky Group, estimated that piracy was costing his company “hundreds of millions of dollars” in revenue. At the time, Enders co-founder Claire Enders said that the pirating of sporting events accounts for “about 50 percent of most markets.”

Jailbroken Fire Sticks

Friday’s Enders report named Fire Sticks as a significant contributor to streaming piracy, calling the hardware a “piracy enabler.”

Enders’ report pointed to security risks that pirate viewers face, including providing credit card information and email addresses to unknown entities, which can make people vulnerable to phishing and malware. However, reports of phishing and malware stemming from streaming piracy, which occurs through various methods besides a Fire TV Stick, seem to be rather limited.

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Amazon and Stellantis abandon project to create a digital “SmartCockpit”

Automaker Stellantis and retail and web services behemoth Amazon have decided to put an end to a collaboration on new in-car software. The partnership dates back to 2022, part of a wide-ranging agreement that also saw Stellantis pick Amazon Web Services as its cloud platform for new vehicles and Amazon sign on as the first customer for Ram’s fully electric ProMaster EV van.

A key aspect of the Amazon-Stellantis partnership was to be a software platform for new Stellantis vehicles called STLA SmartCockpit. Meant to debut last year, SmartCockpit was supposed to “seamlessly integrate with customers’ digital lives to create personalized, intuitive in-vehicle experiences,” using Alexa and other AI agents to provide better in-car entertainment but also navigation, vehicle maintenance, and in-car payments as well.

But 2024 came and went without the launch of SmartCockpit, and now the joint work has wound down, according to Reuters, although not for any particular reason the news organization could discern. Rather, the companies said in a statement that they “will allow each team to focus on solutions that provide value to our shared customers and better align with our evolving strategies.”

Amazon and Stellantis abandon project to create a digital “SmartCockpit” Read More »

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Matter update may finally take the tedium out of setting up your smart home

There is no product category that better embodies the XKCD take on standards than smart home. With an ocean of connectivity options and incompatible standards, taming this mess has been challenging, but Matter could finally have a shot at making things a little less frustrating. The latest version of the standard has launched, offering multiple ways to streamline the usually aggravating setup process.

The first public release of Matter was in late 2022, but compatible systems didn’t get support until the following year. Now, there are Matter-certified devices like smart bulbs and sensors that will talk to Apple, Google, Amazon, and other smart home platforms. Matter 1.4.1 includes support for multi-device QR codes, NFC connection, and integrated terms and conditions—all of these have the potential to eliminate some very real smart home headaches.

It’s common for retailers to offer multi-packs of devices like light bulbs or smart plugs. That can save you some money, but setting up all those devices is tedious. With Matter 1.4.1, it might be much easier thanks to multi-device QR codes. Manufacturers can now include a QR code in the package that will pair all the included devices with your smart home system when scanned.

QR codes will still appear on individual devices for pairing, but it might not always be a QR code going forward. The new Matter also gives manufacturers the option of embedding NFC tags inside smart home gadgets. So all you have to do to add them to your system is tap your phone. That will be nice if you need to pair a device after it has been installed somewhere that obscures the visible code.

Matter update may finally take the tedium out of setting up your smart home Read More »

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Apps like Kindle are already taking advantage of court-mandated iOS App Store changes

As of an update released today, the iOS app still doesn’t allow books to be purchased directly in the app, but you can search Amazon’s virtual bookstore inside the app and tap a new “Get Book” button that automatically pops you over to Amazon.com in your phone or tablet’s default browser. This is not as convenient for users as allowing them to purchase digital goods or services directly in the app, but it does make things a lot more friendly for users of apps whose developers don’t want to pay Apple a cut.

For the first time ever, the Kindle app on iOS can automatically direct book buyers to Amazon’s site to complete a purchase. Credit: Andrew Cunningham

Apple’s position on its App Store commissions has generally been, to write a high-level summary, that these third-party app developers benefit from the size and reach of Apple’s platform, the work Apple does to maintain the App Store and to make apps discoverable, and Apple’s payment processing services, among other benefits.

Even when it complied with a court order to allow third-party developers to use alternate payment processors in their apps, Apple still insisted on a 12 to 27 percent cut (rather than the usual 15 to 30 percent) to cover these other less-tangible benefits of offering apps and services on Apple’s devices. (Apple’s method of complying with that ruling, including onerous filing requirements for developers who used third-party payment services, was one of many things Judge Gonzalez criticized Apple for in last week’s ruling.)

A new headache for Apple

Apple is appealing last week’s ruling, and it may well succeed in the end, giving the company the ability to roll back these rule changes and once again force developers to either use Apple’s in-app payments or force users to buy goods and services externally. But even if this change is only temporary, it still creates new potential PR headaches for Apple.

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We finally know a little more about Amazon’s super-secret satellites

“Elon thinks we can do the job with cheaper and simpler satellites, sooner,” a source told Reuters at the time of Badyal’s dismissal. Earlier in 2018, SpaceX launched a pair of prototype cube-shaped Internet satellites for demonstrations in orbit. Then, less than a year after firing Badyal, Musk’s company launched the first full stack of Starlink satellites, debuting the now-standard flat-panel design.

In a post Friday on LinkedIn, Badyal wrote the Kuiper satellites have had “an entirely nominal start” to their mission. “We’re just over 72 hours into our first full-scale Kuiper mission, and the adrenaline is still high.”

The Starlink and Kuiper constellations use laser inter-satellite links to relay Internet signals from node-to-node across their networks. Starlink broadcasts consumer broadband in Ku-band frequencies, while Kuiper will use Ka-band.

Ultimately, SpaceX’s simplified Starlink deployment architecture has fewer parts and eliminates the need for a carrier structure. This allows SpaceX to devote a higher share of the rocket’s mass and volume capacity to the Starlink satellites themselves, replacing dead weight with revenue-earning capability. The dispenser architecture used by Amazon is a more conventional design, and gives satellite engineers more flexibility in designing their spacecraft. It also allows satellites to spread out faster in orbit.

Others involved in the broadband megaconstellation rush have copied SpaceX’s architecture.

China’s Qianfan, or Thousand Sails, satellites have a “standardized and modular” flat-panel design that “meets the needs of stacking multiple satellites with one rocket,” according to the company managing the constellation. While Chinese officials haven’t released any photos of the satellites, which could eventually number more than 14,000, this sounds a lot like the design of SpaceX’s Starlink satellites.

Another piece of information released by United Launch Alliance helps us arrive at an estimate of the mass of each Kuiper satellite. The collection of 27 satellites that launched earlier this week added up to be the heaviest payload ever flown on ULA’s Atlas V rocket. ULA said the total payload the Atlas V delivered to orbit was about 34,000 pounds, equivalent to roughly 15.4 metric tons.

It wasn’t clear whether this number accounted for the satellite dispenser, which likely weighed somewhere in the range of 1,000 to 2,000 pounds at launch. This would put the mass of each Kuiper satellite somewhere between 1,185 and 1,259 pounds (537 and 571 kilograms).

This is not far off the estimated mass of SpaceX’s most recent iteration of Starlink satellites, a version known as V2 Mini Optimized. SpaceX’s Falcon 9 rocket has launched up to 28 of these flat-packed satellites on a single launch.

We finally know a little more about Amazon’s super-secret satellites Read More »

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Trump admin lashes out as Amazon considers displaying tariff costs on its sites

This morning, Punchbowl News reported that Amazon was considering listing the cost of tariffs as a separate line item on its site, citing “a person familiar with the plan.” Amazon later acknowledged that there had been internal discussions to that effect but only for its import-focused Amazon Haul sub-store and that the company didn’t plan to actually list tariff prices for any items.

“This was never approved and is not going to happen,” reads Amazon’s two-sentence statement.

Amazon issued such a specific and forceful on-the-record denial in part because it had drawn the ire of the Trump administration. In a press briefing early this morning, White House Press Secretary Karoline Leavitt was asked a question about the report, which the administration responded to as though Amazon had made a formal announcement about the policy.

“This is a hostile and political act by Amazon,” Leavitt said, before blaming the Biden administration for high inflation and claiming that Amazon had “partnered with a Chinese propaganda arm.”

The Washington Post also reported that Trump had called Amazon founder Jeff Bezos to complain about the report.

Amazon’s internal discussions reflect the current confusion around the severe and rapidly changing import tariffs imposed by the Trump administration, particularly tariffs of 145 percent on goods imported from China. Other retailers, particularly sites like Temu, AliExpress, and Shein, have all taken their own steps, either adding labels to listings when import taxes have already been included in the price, or adding import taxes as a separate line item in users’ carts at checkout as Amazon had discussed doing.

A Temu cart showing the price of an item’s import tax as a separate line item. Amazon reportedly considered and discarded a similar idea for its Amazon Haul sub-site.

Small purchases are seeing big hits

Most of these items are currently excluded from tariffs because of something called the de minimis exemption, which applies to any shipment valued under $800. The administration currently plans to end the de minimis exemption for packages coming from China or Hong Kong beginning on May 2, though the administration’s plans could change (as they frequently have before).

Trump admin lashes out as Amazon considers displaying tariff costs on its sites Read More »

trump’s-tariffs-trigger-price-hikes-at-large-online-retailers

Trump’s tariffs trigger price hikes at large online retailers

Popular online shopping meccas Temu and Shein have finally broken their silence, warning of potential price hikes starting next week due to Donald Trump’s tariffs.

Temu is a China-based e-commerce platform that has grown as popular as Amazon for global shoppers making cross-border purchases, according to 2024 Statista data. Its tagline, “Shop like a billionaire,” is inextricably linked to the affordability of items on its platform. And although Shein—which vows to make global fashion “accessible to all” by selling inexpensive stylish clothing—moved its headquarters from China to Singapore in 2022, most of its products are still controversially manufactured in China, the BBC reported.

For weeks, the US-China trade war has seen both sides spiking tariffs. In the US, the White House last night crunched the numbers and confirmed that China now faces tariffs of up to 245 percent, The Wall Street Journal reported. That figure includes new tariffs Trump has imposed, taxing all Chinese goods by 145 percent, as well as prior 100 percent tariffs lobbed by the Biden administration that are still in effect on EVs and Chinese syringes.

Last week, China announced that it would stop retaliations, CNBC reported. But that came after China rolled out 125 percent tariffs on US goods. While China has since accused Trump of weaponizing tariffs to “an irrational level,” other retaliations have included increasingly cutting off US access to critical minerals used in tech manufacturing and launching antitrust probes into US companies.

For global retailers, the tit-for-tat tariffs have immediately scrambled business plans. Particularly for Temu and Shein, Trump’s decision to end the “de minimis” exemption on May 2—which allowed shipments valued under $800 to be imported duty-free—will soon hit hard, exposing them to 90 percent tariffs that inevitably led to next week’s price shifts. According to The Guardian, starting on June 1, retailers will have to pay $150 tariffs on each individual package.

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There’s a secret reason the Space Force is delaying the next Atlas V launch


The Space Force is looking for responsive launch. This week, they’re the unresponsive ones.

File photo of a SpaceX Falcon 9 launch in 2022. Credit: SpaceX

Pushed by trackmobile railcar movers, the Atlas V rocket rolled to the launch pad last week with a full load of 27 satellites for Amazon’s Kuiper internet megaconstellation. Credit: United Launch Alliance

Last week, the first operational satellites for Amazon’s Project Kuiper broadband network were minutes from launch at Cape Canaveral Space Force Station, Florida.

These spacecraft, buttoned up on top of a United Launch Alliance Atlas V rocket, are the first of more than 3,200 mass-produced satellites Amazon plans to launch over the rest of the decade to deploy the first direct US competitor to SpaceX’s Starlink internet network.

However, as is often the case on Florida’s Space Coast, bad weather prevented the satellites from launching April 9. No big deal, right? Anyone who pays close attention to the launch industry knows delays are part of the business. A broken component on the rocket, a summertime thunderstorm, or high winds can thwart a launch attempt. Launch companies know this, and the answer is usually to try again the next day.

But something unusual happened when ULA scrubbed the countdown last Wednesday. ULA’s launch director, Eric Richards, instructed his team to “proceed with preparations for an extended turnaround.” This meant ULA would have to wait more than 24 hours for the next Atlas V launch attempt.

But why?

At first, there seemed to be a good explanation for the extended turnaround. SpaceX was preparing to launch a set of Starlink satellites on a Falcon 9 rocket around the same time as Atlas V’s launch window the next day. The Space Force’s Eastern Range manages scheduling for all launches at Cape Canaveral and typically operates on a first-come, first-served basis.

The Space Force accommodated 93 launches on the Eastern Range last year—sometimes on the same day—an annual record that military officials are quite proud of achieving. This is nearly six times the number of launches from Cape Canaveral in 2014, a growth rate primarily driven by SpaceX. In previous interviews, Space Force officials have emphasized their eagerness to support more commercial launches. “How do we get to yes?” is often what range officials ask themselves when a launch provider submits a scheduling request.

It wouldn’t have been surprising for SpaceX to get priority on the range schedule since it had already reserved the launch window with the Space Force for April 10. SpaceX subsequently delayed this particular Starlink launch for two days until it finally launched on Saturday evening, April 12. Another SpaceX Starlink mission launched Monday morning.

There are several puzzling things about what happened last week. When SpaceX missed its reservation on the range twice in two days, April 10 and 11, why didn’t ULA move back to the front of the line?

ULA, which is usually fairly transparent about its reasons for launch scrubs, didn’t disclose any technical problems with the rocket that would have prevented another launch attempt. ULA offers access to listen to the launch team’s audio channel during the countdown, and engineers were not discussing any significant technical issues.

The company’s official statement after the scrub said: “A new launch date will be announced when approved on the range.”

Also, why can’t ULA make another run at launching the Kuiper mission this week? The answer to that question is also a mystery, but we have some educated speculation.

Changes in attitudes

A few days ago, SpaceX postponed one of its own Starlink missions from Cape Canaveral without explanation, leaving the Florida spaceport with a rare week without any launches. SpaceX plans to resume launches from Florida early next week with the liftoff of a resupply mission to the International Space Station. The delayed Starlink mission will fly a few days later.

Meanwhile, the next launch attempt for ULA is unknown.

Tory Bruno, ULA’s president and CEO, wrote on X that questions about what is holding up the next Atlas V launch are best directed toward the Space Force. A spokesperson for ULA told Ars the company is still working with the range to determine the next launch date. “The rocket and payload are healthy,” she said. “We will announce the new launch date once confirmed.”

While the SpaceX launch delay this week might suggest a link to the same range kerfuffle facing United Launch Alliance, it’s important to point out a key difference between the companies’ rockets. SpaceX’s Falcon 9 uses an automated flight termination system to self-destruct the rocket if it flies off course, while ULA’s Atlas V uses an older human-in-the-loop range safety system, which requires additional staff and equipment. Therefore, the Space Force is more likely to be able to accommodate a SpaceX mission near another activity on the range.

One more twist in this story is that a few days before the launch attempt, ULA changed its launch window for the Kuiper mission on April 9 from midday to the evening hours due to a request from the Eastern Range. Brig. Gen. Kristin Panzenhagen, the range commander, spoke with reporters in a roundtable meeting last week. After nearly 20 years of covering launches from Cape Canaveral, I found a seven-hour time change so close to launch to be unusual, so I asked Panzenhagen about the reason for it, mostly out of curiosity. She declined to offer any details.

File photo of a SpaceX Falcon 9 launch in 2022. Credit: SpaceX

“The Eastern Range is huge,” she said. “It’s 15 million square miles. So, as you can imagine, there are a lot of players that are using that range space, so there’s a lot of de-confliction … Public safety is our top priority, and we take that very seriously on both ranges. So, we are constantly de-conflicting, but I’m not going to get into details of what the actual conflict was.”

It turns out the range conflict now impacting the Eastern Range is having some longer-lasting impacts. While a one- or two-week launch delay doesn’t seem serious, it adds up to deferred or denied revenue for a commercial satellite operator. National security missions get priority on range schedules at Cape Canaveral and at Vandenberg Space Force Base in California, but there are significantly more commercial missions than military launches from both spaceports.

Clearly, there’s something out of the ordinary going on in the Eastern Range, which extends over much of the Atlantic Ocean to the southeast, east, and northeast of Cape Canaveral. The range includes tracking equipment, security forces, and ground stations in Florida and downrange sites in Bermuda and Ascension Island.

One possibility is a test of one or more submarine-launched Trident ballistic missiles, which commonly occur in the waters off the east coast of Florida. But those launches are usually accompanied by airspace and maritime warning notices to ensure pilots and sailors steer clear of the test. Nothing of the sort has been publicly released in the last couple of weeks.

Maybe something is broken at the Florida launch base. When launches were less routine than today, the range at Cape Canaveral would close for a couple of weeks per year for upgrades and refurbishment of critical infrastructure. This is no longer the case. In 2023, Panzenhagen told Ars that the Space Force changed the policy.

“When the Eastern Range was supporting 15 to 20 launches a year, we had room to schedule dedicated periods for maintenance of critical infrastructure,” she said at the time. “During these periods, launches were paused while teams worked the upgrades. Now that the launch cadence has grown to nearly twice per week, we’ve adapted to the new way of business to best support our mission partners.”

Perhaps, then, it’s something more secret, like a larger-scale, multi-element military exercise or war game that either requires Eastern Range participation or is taking place in areas the Space Force needs to clear for safety reasons for a rocket launch to go forward. The military sometimes doesn’t publicize these activities until they’re over.

A Space Force spokesperson did not respond to Ars Technica’s questions on the matter.

While we’re still a ways off from rocket launches becoming as routine as an airplane flight, the military is shifting in the way it thinks about spaceports. Instead of offering one-off bespoke services tailored to the circumstances of each launch, the Space Force wants to operate the ranges more like an airport.

“We’ve changed the nomenclature from calling ourselves a range to calling ourselves a spaceport because we see ourselves more like an airport in the future,” one Space Force official told Ars for a previous story.

In the National Defense Authorization Act for fiscal year 2024, Congress gave the Space Force the authority to charge commercial launch providers indirect fees to help pay for common infrastructure at Cape Canaveral and Vandenberg—things like roads, electrical and water utilities, and base security used by all rocket operators at each spaceport. The military previously could only charge rocket companies direct fees for the specific services it offered in support of a particular launch, while the government was on the hook for overhead costs.

Military officials characterize the change in law as a win-win for the government and commercial launch providers. Ideally, it will grow the pool of money available to modernize the military’s spaceports, making them more responsive to all users, whether it’s the Space Force, SpaceX, ULA, or a startup new to the launch industry.

Whatever is going on in Florida or the Atlantic Ocean this week, it’s something the Space Force doesn’t want to talk about in detail. Maybe there are good reasons for that.

Cape Canaveral is America’s busiest launch base. Extending the spaceport-airport analogy a little further, the closure of America’s busiest airport for a week or more would be a big deal. One of the holy grails the Space Force is pursuing is the capability to launch on demand.

This week, there’s demand for launch slots at Cape Canaveral, but the answer is no.

Photo of Stephen Clark

Stephen Clark is a space reporter at Ars Technica, covering private space companies and the world’s space agencies. Stephen writes about the nexus of technology, science, policy, and business on and off the planet.

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Amazon’s Chinese sellers to raise prices or quit US market as tariffs hit 145%

Jassy said Amazon is “doing everything we can to try and keep prices the way they’ve been for customers, as low as possible.” Amazon has already “done some strategic forward inventory buys to get as many items as make sense for customers at lower prices,” and may renegotiate some deals, he said.

Seller: “You can’t rely on the US market”

Reuters spoke to five Chinese sellers, writing that “three said they would look to raise prices for their exports to the US, while two planned to leave the market entirely.”

Dave Fong sells products “from schoolbags to Bluetooth speakers” and has already raised prices in the US by up to 30 percent, the article said. “For us and anyone else, you can’t rely on the US market, that’s quite clear,” Fong told Reuters. “We have to reduce investment, and put more resources into regions like Europe, Canada, Mexico, and the rest of the world.”

Products already shipped to Amazon fulfillment centers in the US soften the blow temporarily, but Shenzhen-based seller Brian Miller “anticipated he and other sellers would need to raise prices steeply when current inventories run out in one or two months.”

“Building blocks for children that sell on Amazon for $20 that cost his company $3 to produce would now cost $7 including the tariff. Maintaining margins would require raising the price by at least 20 percent, and prices for higher-cost toys might see 50 percent increases, he said,” according to Reuters. Miller said that if the tariffs aren’t changed, “manufacturing that serves the US will have to be transferred to other countries like Vietnam or Mexico.”

Bloomberg reported yesterday that Amazon “canceled orders for multiple products made in China and other Asian countries.”

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Newer Kindles get a work-around for touchscreen page-turning in new software update

All Kindles that get the 5.18.1 update also gain access to new book summaries for “thousands of bestselling English language Kindle books,” aiming to make it easier to pick up a new book in an ongoing series.

When a recap is available, it will be accessible from your Kindle’s home page, or by opening the book and selecting “Recaps In This Series” from the menu. Opening a recap will show you a spoiler warning before you tap through. Based on the handful of recaps I could find and skim, there’s a pretty good chance these summaries are mostly AI-generated, but Amazon’s release notes and the Kindle interface don’t say one way or the other.

The 5.18.1 update also includes the typical non-specific “performance improvements, bug fixes, and other general enhancements” for all models. This is the first update to get the Colorsoft and the other Kindles running on the same software version—before now, the other Kindles were all on version 5.17, and the Colorsoft ran a version of 5.18 that wasn’t available for manual download from Amazon’s software update page.

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Everything you say to your Echo will be sent to Amazon starting on March 28

If that’s not enough to deter you from sharing voice recordings with Amazon, note that the company allowed employees to listen to Alexa voice recordings. In 2019, Bloomberg reported that Amazon employees listened to as many as 1,000 audio samples during their nine-hour shifts. Amazon says it allows employees to listen to Alexa voice recordings to train its speech recognition and natural language understanding systems.

Other reasons why people may be hesitant to trust Amazon with personal voice samples include the previous usage of Alexa voice recordings in criminal trials and Amazon paying a settlement in 2023 in relation to allegations that it allowed “thousands of employees and contractors to watch video recordings of customers’ private spaces” taken from Ring cameras, per the Federal Trade Commission.

Save recordings or lose functionality

Likely looking to get ahead of these concerns, Amazon said in its email today that by default, it will delete recordings of users’ Alexa requests after processing. However, anyone with their Echo device set to “Don’t save recordings” will see their already-purchased devices’ Voice ID feature bricked. Voice ID enables Alexa to do things like share user-specified calendar events, reminders, music, and more. Previously, Amazon has said that “if you choose not to save any voice recordings, Voice ID may not work.” As of March 28, broken Voice ID is a guarantee for people who don’t let Amazon store their voice recordings.

Amazon’s email says:

Alexa voice requests are always encrypted in transit to Amazon’s secure cloud, which was designed with layers of security protections to keep customer information safe. Customers can continue to choose from a robust set of controls by visiting the Alexa Privacy dashboard online or navigating to More > Alexa Privacy in the Alexa app.

Amazon is forcing Echo users to make a couple of tough decisions: Grant Amazon access to recordings of everything you say to Alexa or stop using an Echo; let Amazon save voice recordings and have employees listen to them or lose a feature set to become more advanced and central to the next generation of Alexa.

However, Amazon is betting big that Alexa+ can dig the voice assistant out of a financial pit. Amazon has publicly committed to keeping the free version of Alexa around, but Alexa+ is viewed as Amazon’s last hope for keeping Alexa alive and making it profitable. Anything Amazon can do to get people to pay for Alexa takes precedence over other Alexa user demands, including, it seems, privacy.

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