vision pro

vision-pro-m5-review:-it’s-time-for-apple-to-make-some-tough-choices

Vision Pro M5 review: It’s time for Apple to make some tough choices


A state of the union from someone who actually sort of uses the thing.

The M5 Vision Pro with the Dual Knit Band. Credit: Samuel Axon

With the recent releases of visionOS 26 and newly refreshed Vision Pro hardware, it’s an ideal time to check in on Apple’s Vision Pro headset—a device I was simultaneously amazed and disappointed by when it launched in early 2024.

I still like the Vision Pro, but I can tell it’s hanging on by a thread. Content is light, developer support is tepid, and while Apple has taken action to improve both, it’s not enough, and I’m concerned it might be too late.

When I got a Vision Pro, I used it a lot: I watched movies on planes and in hotel rooms, I walked around my house placing application windows and testing out weird new ways of working. I tried all the neat games and educational apps, and I watched all the immersive videos I could get ahold of. I even tried my hand at developing my own applications for it.

As the months went on, though, I used it less and less. The novelty wore off, and as cool as it remained, practicality beat coolness. By the time Apple sent me the newer model a couple of weeks ago, I had only put the original one on a few times in the prior couple of months. I had mostly stopped using it at home, but I still took it on trips as an entertainment device for hotel rooms now and then.

That’s not an uncommon story. You even see it in the subreddit for Vision Pro owners, which ought to be the home of the device’s most dedicated fans. Even there, people say, “This is really cool, but I have to go out of my way to keep using it.”

Perhaps it would have been easier to bake it into my day-to-day habits if developer and content creator support had been more robust, a classic chicken-and-egg problem.

After a few weeks of using the new Vision Pro hardware refresh daily, it’s clear to me that the platform needs a bigger rethink. As a fan of the device, I’m concerned it won’t get that, because all the rumors point to Apple pouring its future resources into smart glasses, which, to me, are a completely different product category.

What changed in the new model?

For many users, the most notable change here will be something you can buy separately (albeit at great expense) for the old model: A new headband that balances the device’s weight on your head better, making it more comfortable to wear for long sessions.

Dubbed the Dual Knit Band, it comes with an ingeniously simple adjustment knob that can be used to tighten or loosen either the band that goes across the back of your head (similar to the old band) or the one that wraps around the top.

It’s well-designed, and it will probably make the Vision Pro easier to use for many people who found the old model to be too uncomfortable—even though this model is slightly heavier than its predecessor.

The band fit is adjusted with this knob. You can turn it to loosen or tighten one strap, then pull it out and turn it again to adjust the other. Credit: Samuel Axon

I’m one of the lucky few who never had any discomfort problems with the Vision Pro, but I know a bunch of folks who said the pressure the device put on their foreheads was unbearable. That’s exactly what this new band remedies, so it’s nice to see.

The M5 chip offers more than just speed

Whereas the first Vision Pro had Apple’s M2 chip—which was already a little behind the times when it launched—the new one adds the M5. It’s much faster, especially for graphics-processing and machine-learning tasks. We’ve written a lot about the M5 in our articles on other Apple products if you’re interested to learn more about it.

Functionally, this means a lot of little things are a bit faster, like launching certain applications or generating a Persona avatar. I’ll be frank: I didn’t notice any difference that significantly impacted the user experience. I’m not saying I couldn’t tell it was faster sometimes. I’m just saying it wasn’t faster in a way that’s meaningful enough to change any attitudes about the device.

It’s most noticeable with games—both native mixed-reality Vision Pro titles and the iPad versions of demanding games that you can run on a virtual display on the device. Demanding 3D games look and run nicer, in many cases. The M5 also supports more recent graphics advancements like ray tracing and mesh shading, though very few games support them, even in terms of iPad versions.

All this is to say that while I always welcome performance improvements, they are definitely not enough to convince an M2 Vision Pro owner to upgrade, and they won’t tip things over for anyone who has been on the fence about buying one of these things.

The main perk of the new chip is improved efficiency, which is the driving force behind modestly increased battery life. When I first took the M2 Vision Pro on a plane, I tried watching 2021’s Dune. I made it through the movie, but just barely; the battery ran out during the closing credits. It’s not a short movie, but there are longer ones.

Now, the new headset can easily get another 30 or 60 minutes, depending on what you’re doing, which finally puts it in “watch any movie you want” territory.

Given how short battery life was in the original version, even a modest bump like that makes a big difference. That, alongside a marginally increased field of view (about 10 percent) and a new 120 Hz maximum refresh rate for passthrough are the best things about the new hardware. These are nice-to-haves, but they’re not transformational by any means.

We already knew the Vision Pro offered excellent hardware (even if it’s overkill for most users), but the platform’s appeal is really driven by software. Unfortunately, this is where things are running behind expectations.

For content, it’s quality over quantity

When the first Vision Pro launched, I was bullish about the promise of the platform—but a lot of that was contingent on a strong content cadence and third-party developer support.

And as I’ve written since, the content cadence for the first year was a disappointment. Whereas I expected weekly episodes of Apple’s Immersive Videos in the TV app, those short videos arrived with gaps of several months. There’s an enormous wealth of great immersive content outside of Apple’s walled garden, but Apple didn’t seem interested in making that easily accessible to Vision Pro owners. Third-party apps did some of that work, but they lagged behind those on other platforms.

The first-party content cadence picked up after the first year, though. Plus, Apple introduced the Spatial Gallery, a built-in app that aggregates immersive 3D photos and the like. It’s almost TikTok-like in that it lets you scroll through short-form content that leverages what makes the device unique, and it’s exactly the sort of thing that the platform so badly needed at launch.

The Spatial Gallery is sort of like a horizontally-scrolling TikTok for 3D photos and video. Credit: Samuel Axon

The content that is there—whether in the TV app or the Spatial Gallery—is fantastic. It’s beautifully, professionally produced stuff that really leans on the hardware. For example, there is an autobiographical film focused on U2’s Bono that does some inventive things with the format that I had never seen or even imagined before.

Bono, of course, isn’t everybody’s favorite, but if you can stomach the film’s bloviating, it’s worth watching just with an eye to what a spatial video production can or should be.

I still think there’s significant room to grow, but the content situation is better than ever. It’s not enough to keep you entertained for hours a day, but it’s enough to make putting on the headset for a bit once a week or so worth it. That wasn’t there a year ago.

The software support situation is in a similar state.

App support is mostly frozen in the year 2024

Many of us have a suite of go-to apps that are foundational to our individual approaches to daily productivity. For me, primarily a macOS user, they are:

  • Firefox
  • Spark
  • Todoist
  • Obsidian
  • Raycast
  • Slack
  • Visual Studio Code
  • Claude
  • 1Password

As you can see, I don’t use most of Apple’s built-in apps—no Safari, no Mail, no Reminders, no Passwords, no Notes… no Spotlight, even. All that may be atypical, but it has never been a problem on macOS, nor has it been on iOS for a few years now.

Impressively, almost all of these are available on visionOS—but only because it can run iPad apps as flat, virtual windows. Firefox, Spark, Todoist, Obsidian, Slack, 1Password, and even Raycast are all available as supported iPad apps, but surprisingly, Claude isn’t, even though there is a Claude app for iPads. (ChatGPT’s iPad app works, though.) VS Code isn’t available, of course, but I wasn’t expecting it to be.

Not a single one of these applications has a true visionOS app. That’s too bad, because I can think of lots of neat things spatial computing versions could do. Imagine browsing your Obsidian graph in augmented reality! Alas, I can only dream.

You can tell the native apps from the iPad ones: The iPad ones have rectangular icons nested within circles, whereas the native apps fill the whole circle. Credit: Samuel Axon

If you’re not such a huge productivity software geek like me and you use Apple’s built-in apps, things look a little better, but surprisingly, there are still a few apps that you would imagine would have really cool spatial computing features—like Apple Maps—that don’t. Maps, too, is just an iPad app.

Even if you set productivity aside and focus on entertainment, there are still frustrating gaps. Almost two years later, there is still no Netflix or YouTube app. There are decent-enough third-party options for YouTube, but you have to watch Netflix in a browser, which is lower-quality than in a native app and looks horrible on one of the Vision Pro’s big virtual screens.

To be clear, there is a modest trickle of interesting spatial app experiences coming in—most of them games, educational apps, or cool one-off ideas that are fun to check out for a few minutes.

All this is to say that nothing has really changed since February 2024. There was an influx of apps at launch that included a small number of show-stoppers (mostly educational apps), but the rest ranged from “basically the iPad app but with one or two throwaway tech-demo-style spatial features you won’t try more than once” to “basically the iPad app but a little more native-feeling” to “literally just the iPad app.” As far as support from popular, cross-platform apps, it’s mostly the same list today as it was then.

Its killer app is that it’s a killer monitor

Even though Apple hasn’t made a big leap forward in developer support, it has made big strides in making the Vision Pro a nifty companion to the Mac.

From the start, it has had a feature that lets you simply look at a Mac’s built-in display, tap your fingers, and launch a large, resizable virtual monitor. I have my own big, multi-monitor setup at home, but I have used the Vision Pro this way sometimes when traveling.

I had some complaints at the start, though. It could only do one monitor, and that monitor was limited to 60 Hz and a standard widescreen resolution. That’s better than just using a 14-inch MacBook Pro screen, but it’s a far cry from the sort of high-end setup a $3,500 price tag suggests. Furthermore, it didn’t allow you to switch audio between the two devices.

Thanks to both software and hardware updates, that has all changed. visionOS now supports three different monitor sizes: the standard widescreen aspect ratio, a wider one that resembles a standard ultra-wide monitor, and a gigantic, ultra-ultra-wide wrap-around display that I can assure you will leave no one wanting for desktop space. It looks great. Problem solved! Likewise, it will now transfer your Mac audio to the Vision Pro or its Bluetooth headphones automatically.

All of that works not just on the new Vision Pro, but also on the M2 model. The new M5 model exclusively addresses the last of my complaints: You can now achieve higher refresh rates for that virtual monitor than 60 Hz. Apple says it goes “up to 120 Hz,” but there’s no available tool for measuring exactly where it’s landing. Still, I’m happy to see any improvement here.

This is the standard width for the Mac monitor feature… Samuel Axon

Through a series of updates, Apple has turned a neat proof-of-concept feature into something that is genuinely valuable—especially for folks who like ultra-wide or multi-monitor setups but have to travel a lot (like myself) or who just don’t want to invest in the display hardware at home.

You can also play your Mac games on this monitor. I tried playing No Man’s Sky and Cyberpunk 2077 on it with a controller, and it was a fantastic experience.

This, alongside spatial video and watching movies, is the Vision Pro’s current killer app and one of the main areas where Apple has clearly put a lot of effort into improving the platform.

Stop trying to make Personas happen

Strangely, another area where Apple has invested quite a bit to make things better is in the Vision Pro’s usefulness as a communications and meetings device. Personas—the 3D avatars of yourself that you create for Zoom calls and the like—were absolutely terrible when the M2 Vision Pro came out.

There is also EyeSight, which uses your Persona to show a simulacrum of your eyes to people around you in the real world, letting them know you are aware of your surroundings and even allowing them to follow your gaze. I understand the thought behind this feature—Apple doesn’t want mixed reality to be socially isolating—but it sometimes puts your eyes in the wrong place, it’s kind of hard to see, and it honestly seems like a waste of expensive hardware.

Primarily via software updates, I’m pleased to report that Personas are drastically improved. Mine now actually looks like me, and it moves more naturally, too.

I joined a FaceTime call with Apple reps where they showed me how Personas float and emote around each other, and how we could look at the same files and assets together. It was indisputably cool and way better than before, thanks to the improved Personas.

I can’t say as much for EyeSight, which looks the same. It’s hard for me to fathom that Apple has put multiple sensors and screens on this thing to support this feature.

In my view, dropping EyeSight would be the single best thing Apple could do for this headset. Most people don’t like  it, and most people don’t want it, yet there is no question that its inclusion adds a not-insignificant amount to both the price and the weight, the product’s two biggest barriers to adoption.

Likewise, Personas are theoretically cool, and it is a novel and fun experience to join a FaceTime call with people and see how it works and what you could do. But it’s just that: a novel experience. Once you’ve done it, you’ll never feel the need to do it again. I can barely imagine anyone who would rather show up to a call as a Persona than take the headset off for 30 minutes to dial in on their computer.

Much of this headset is dedicated to this idea that it can be a device that connects you with others, but maintaining that priority is simply the wrong decision. Mixed reality is isolating, and Apple is treating that like a problem to be solved, but I consider that part of its appeal.

If this headset were capable of out-in-the-world AR applications, I would not feel that way, but the Vision Pro doesn’t support any application that would involve taking it outside the home into public spaces. A lot of the cool, theoretical AR uses I can think of would involve that, but still no dice here.

The metaverse (it’s telling that this is the first time I’ve typed that word in at least a year) already exists: It’s on our phones, in Instagram and TikTok and WeChat and Fortnite. It doesn’t need to be invented, and it doesn’t need a new, clever approach to finally make it take off. It has already been invented. It’s already in orbit.

Like the iPad and the Apple Watch before it, the Vision Pro needs to stop trying to be a general-purpose device and instead needs to lean into what makes it special.

In doing so, it will become a better user experience, and it will get lighter and cheaper, too. There’s real potential there. Unfortunately, Apple may not go that route if leaks and insider reports are to be believed.

There’s still a ways to go, so hopefully this isn’t a dead end

The M5 Vision Pro was the first of four planned new releases in the product line, according to generally reliable industry analyst Ming-Chi Kuo. Next up, he predicted, would be a full Vision Pro 2 release with a redesign, and a Vision Air, a cheaper, lighter alternative. Those would all precede true smart glasses many years down the road.

I liked that plan: keep the full-featured Vision Pro for folks who want the most premium mixed reality experience possible (but maybe drop EyeSight), and launch a cheaper version to compete more directly with headsets like Meta’s Quest line of products, or the newly announced Steam Frame VR headset from Valve, along with planned competitors by Google, Samsung, and others.

True augmented reality glasses are an amazing dream, but there are serious problems of optics and user experience that we’re still a ways off from solving before those can truly replace the smartphone as Tim Cook once predicted.

All that said, it looks like that plan has been called into question. A Bloomberg report in October claimed that Apple CEO Tim Cook had told employees that the company was redirecting resources from future passthrough HMD products to accelerate work on smart glasses.

Let’s be real: It’s always going to be a once-in-a-while device, not a daily driver. For many people, that would be fine if it cost $1,000. At $3,500, it’s still a nonstarter for most consumers.

I believe there is room for this product in the marketplace. I still think it’s amazing. It’s not going to be as big as the iPhone, or probably even the iPad, but it has already found a small audience that could grow significantly if the price and weight could come down. Removing all the hardware related to Personas and EyeSight would help with that.

I hope Apple keeps working on it. When Apple released the Apple Watch, it wasn’t entirely clear what its niche would be in users’ lives. The answer (health and fitness) became crystal clear over time, and the other ambitions of the device faded away while the company began building on top of what was working best.

You see Apple doing that a little bit with the expanded Mac spatial display functionality. That can be the start of an intriguing journey. But writers have a somewhat crass phrase: “kill your darlings.” It means that you need to be clear-eyed about your work and unsentimentally cut anything that’s not working, even if you personally love it—even if it was the main thing that got you excited about starting the project in the first place.

It’s past time for Apple to start killing some darlings with the Vision Pro, but I truly hope it doesn’t go too far and kill the whole platform.

Photo of Samuel Axon

Samuel Axon is the editorial lead for tech and gaming coverage at Ars Technica. He covers AI, software development, gaming, entertainment, and mixed reality. He has been writing about gaming and technology for nearly two decades at Engadget, PC World, Mashable, Vice, Polygon, Wired, and others. He previously ran a marketing and PR agency in the gaming industry, led editorial for the TV network CBS, and worked on social media marketing strategy for Samsung Mobile at the creative agency SPCSHP. He also is an independent software and game developer for iOS, Windows, and other platforms, and he is a graduate of DePaul University, where he studied interactive media and software development.

Vision Pro M5 review: It’s time for Apple to make some tough choices Read More »

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Report: Apple M4, more comfortable strap will headline first major Vision Pro update

Apple hasn’t iterated on its Vision Pro hardware since launching it in early 2024 for $3,499, opting instead to refine the headset with a steady stream of software updates. But Bloomberg’s Mark Gurman reports that a new version of the Vision Pro could arrive “as early as this year,” with a replacement for the 3-year-old Apple M2 chip and a more comfortable strap.

Gurman says that the updated Vision Pro would ship with Apple’s M4 processor, which launched in the iPad Pro last year and has since found its way into new MacBook Pros, MacBook Airs, a new iMac, and a redesigned Mac mini.

Our tests in Apple’s other devices (and publicly available benchmark databases like Geekbench’s) show the M4 offering roughly 50 percent better multicore CPU performance and 20 or 25 percent better graphics performance than the M2—respectable increases for a device like the Vision Pro that needs to draw high-resolution images with as little latency as possible. Improvements to the chip’s video encoding and decoding hardware and image signal processor should also provide small-but-noticeable improvements to the headset’s passthrough video feed.

The report also claims that Apple is working on redesigned headbands for the new Vision Pro to “reduce neck strain and head pain” and make the headset more comfortable to wear for longer periods of time. This update reportedly won’t be making major changes to the design of the device itself, so it would probably still come close to the 1.3–1.4-pound weight of the current M2-powered Vision Pro.

The report doesn’t mention any pricing plans one way or the other. But it’s worth noting that Apple has functionally reduced prices on M4-equipped Macs over the last year and a half, most notably by bumping the minimum amount of RAM from 8GB to 16GB—a cut of a few hundred dollars wouldn’t suddenly change the Vision Pro into a mass-market product, but it would be a step in the right direction.

Report: Apple M4, more comfortable strap will headline first major Vision Pro update Read More »

apple-updates-all-its-operating-systems,-brings-apple-intelligence-to-vision-pro

Apple updates all its operating systems, brings Apple Intelligence to Vision Pro

Apple dropped a big batch of medium-size software updates for nearly all of its products this afternoon. The iOS 18.4, iPadOS 18.4, macOS 15.4, tvOS 18.4, and visionOS 2.4 updates are all currently available to download, and each adds a small handful of new features for their respective platforms.

A watchOS 11.4 update was also published briefly, but it’s currently unavailable.

For iPhones and iPads that support Apple Intelligence, the flagship feature in 18.4 is Priority Notifications, which attempts to separate time-sensitive or potentially important notifications from the rest of them so you can see them more easily. The update also brings along the handful of new Unicode 16.0 emoji, a separate app for managing a Vision Pro headset (similar to the companion app for the Apple Watch), and a grab bag of other fixes and minor enhancements.

The Mac picks up two major features in the Sequoia 15.4 update. Users of the Mail app now get the same (optional) automated inbox sorting that Apple introduced for iPhones and iPads in an earlier update, attempting to tame overgrown inboxes using Apple Intelligence language models.

The Mac is also getting a long-standing Quick Start setup feature from the Apple Watch, Apple TV, iPhone, and iPad. On those devices, you can activate them and sign in to your Apple ID by holding another compatible Apple phone or tablet in close proximity. Macs running the 15.4 update finally support the same feature (though it won’t work Mac-to-Mac, since a rear-facing camera is a requirement).

Apple updates all its operating systems, brings Apple Intelligence to Vision Pro Read More »

apple-vision-pro’s-content-drought-improves-with-new-3d-videos

Apple Vision Pro’s content drought improves with new 3D videos

Immersive Video —

It’s still not the weekly cadence we expected, but it’s something.

  • Boundless premieres tonight, taking Vision Pro users on a hot air balloon ride in Turkey.

  • Submerged will be Apple’s first fictional short film for Vision Pro.

  • Users will get a glimpse into the 2024 NBA All-Star Weekend.

  • This cryptic image teases The Weeknd’s Vision Pro “experience.”

  • The new series Elevated will tour places of interest around the world from above.

  • Apple is partnering with Red Bull for a surfing documentary.

  • Wild Life returns with an episode about elephants in a wildlife preserve.

Today, Apple announced a slate of more than a dozen upcoming Immersive Videos for its Vision Pro spatial reality headset. The first, titled Boundless, launches tonight at 9 pm ET. More will follow in the coming weeks and months.

The announcement follows a long, slow period for new Vision Pro-specific video content from Apple. The headset launched in early February with a handful of Immersive Video episodes ranging from five to 15 minutes each. Since then, only three new videos have been added.

On March 28, Apple released a highlight reel of Major League Soccer plays from the season that had ended months prior. A second episode of Prehistoric Planet, Apple’s Immersive Video dinosaur nature documentary, went live on April 19. Likewise, a new episode of the Adventure series titled “Parkour” landed on May 24.

The MLS video played more like a short ad for Apple’s MLS programming than anything else, but other Immersive Videos have impressed with their quality if not their creative ambition. They’re all short videos that put the viewer inside a moment in space and time with either animals or people doing their thing. The videos are high-resolution, and the 3D is generally well done. The production values are high, even if the narratives are light. They come across as tech demos, as much as anything, but they are impressive.

Tonight’s Boundless episode will allow viewers to see what it’s like to ride in a hot air balloon over sweeping vistas. Another episode titled “Arctic Surfing” will arrive this fall, Apple says. Sometime next month, Apple will publish the second episode of its real wildlife documentary, simply titled Wild Life. The episode will focus on elephants in Kenya’s Sheldrick Wildlife Trust. Another episode is in the works, too. “Later this year,” Apple writes in its newsroom post, “viewers will brave the deep with a bold group of divers in the Bahamas, who come face-to-face with apex predators and discover creatures much more complex than often portrayed.”

More on the way

In September, we’ll see the debut of a new Immersive Video series titled Elevated. Apple describes it as an “aerial travel series” in which viewers will fly over places of interest. The first episode will take viewers to Hawaii, while another planned for later this year will go to New England.

Apple is additionally partnering with Red Bull for a look at surfing called Red Bull: Big-Wave Surfing.

In addition to those documentary episodes, there will be three short films by year’s end. One will be a musical experience featuring The Weeknd, and another will take basketball fans inside the 2024 NBA All-Star Weekend. There will also be Submerged, the first narrative fictional Immersive Video on the platform. It’s an action short film depicting struggles on a submarine during World War II.

It’s good to see Apple finally making some movement here; the drought of content after the launch didn’t inspire confidence in the platform. Many people with mixed reality headsets use them a bunch for a few weeks but either fail to find ways to fit them into their daily habits or run out of compelling content and taper off before long. To keep people invested in visionOS, Apple needs to keep a rapid cadence of new content that users look forward to at least every week. Otherwise, some users will see their headsets sit on shelves, forgotten.

When I reviewed the Vision Pro, I assumed that the Immersive Video episodes would roll out weekly. That hasn’t proven the case, and it still doesn’t look like it will. Apple is going to have to invest more in content (and take more risks with that content, moving beyond short tech demo documentaries) to make the Vision Pro stick with customers.

Listing image by Apple

Apple Vision Pro’s content drought improves with new 3D videos Read More »

new-app-releases-for-apple-vision-pro-have-fallen-dramatically-since-launch

New app releases for Apple Vision Pro have fallen dramatically since launch

Vision Pro, seen from below, in a display with a bright white light strip overhead.

Samuel Axon

Apple is struggling to attract fresh content for its innovative Vision Pro headset, with just a fraction of the apps available when compared with the number of developers created for the iPhone and iPad in their first few months.

The lack of a “killer app” to encourage customers to pay upwards of $3,500 for an unproven new product is seen as a problem for Apple, as the Vision Pro goes on sale in Europe on Friday.

Apple said recently that there were “more than 2,000” apps available for its “spatial computing” device, five months after it debuted in the US.

That compares with more than 20,000 iPad apps that had been created by mid-2010, a few months after the tablet first went on sale, and around 10,000 iPhone apps by the end of 2008, the year the App Store launched.

“The overall trajectory of the Vision Pro’s launch in February this year has been a lot slower than many hoped for,” said George Jijiashvili, analyst at market tracker Omdia.

“The reality is that most developers’ time and money will be dedicated to platforms with billions of users, rather than tens or hundreds of thousands.”

Apple believes the device will transform how millions work and play. The headset shifts between virtual reality, in which the wearer is immersed in a digital world, and a version of “augmented reality” that overlays images upon the real surroundings.

Omdia predicts that Apple will sell 350,000 Vision Pros this year. It forecasts an increase to 750,000 next year and 1.7 million in 2026, but the figures are far lower than the iPad, which sold almost 20 million units in its first year.

Estimates from IDC, a tech market researcher, suggest Apple shipped fewer than 100,000 units of Vision Pro in the first quarter, less than half what rival Meta sold of its Quest headsets.

Because of the device’s high price, Apple captured more than 50 percent of the total VR headset market by dollar value, IDC found, but analyst Francisco Jeronimo added: “The Vision Pro’s success, regardless of its price, will ultimately depend on the content available.”

Early data suggests that new content is arriving slowly. According to Appfigures, which tracks App Store listings, the number of new apps launched for the Vision Pro has fallen dramatically since January and February.

Nearly 300 of the top iPhone developers, whose apps are downloaded more than 10 million times a year—including Google, Meta, Tencent, Amazon, and Netflix—are yet to bring any of their software or services to Apple’s latest device.

Steve Lee, chief executive of AmazeVR, which offers immersive concert experiences, said that the recent launch of the device in China and elsewhere in Asia resulted in an uptick in downloads of his app. “However, it was about one-third of the initial launch in the United States.”

Lee remains confident that Vision Pro will eventually become a mainstream consumer product.

Wamsi Mohan, equity analyst at Bank of America, said the Vision Pro had “just not quite hit the imagination of the consumer.”

“This is one of the slower starts for a new Apple product category, just given the price point,” he said. “It seems management is emphasizing the success in enterprise a lot more.”

Nonetheless, some app developers are taking a leap of faith and launching on the Vision Pro. Some are betting that customers who can afford the pricey headset will be more likely to splurge on software, too.

Others are playing a longer game, hoping that establishing an early position on Apple’s newest platform will bring returns in the years to come.

New app releases for Apple Vision Pro have fallen dramatically since launch Read More »

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Apple’s Vision Pro goes on sale outside the US for the first time

Spatial computing —

Since February, the headset has only been available in the United States.

A mixed reality headset over a table in an Apple Store

Enlarge / A Vision Pro on display at an Apple Store in Tokyo.

Apple

Apple’s Vision Pro headset went on sale outside the United States for the first time today, in the first of two waves of expanded availability.

The $3,499 “spatial computing” device launched back in February in the US, but it hasn’t taken the tech world by storm. Part of that has been its regional launch, with some of the biggest markets still lacking access.

Apple announced that the product would be sold internationally during its keynote at the Worldwide Developers Conference earlier this month.

The first new markets to get Vision Pro shipments are China, Japan, and Singapore—those are the ones where it went on sale today.

A second wave will come on July 12, with the headset rolling out in Australia, Canada, France, Germany, and the United Kingdom.

When we first tested the Vision Pro in February, we wrote that it was a technically impressive device with a lot of untapped potential. It works very well as a personal entertainment device for frequent travelers, in particular. However, its applications for productivity and gaming still need to be expanded to justify the high price.

Of course, there have been conflicting rumors of late about just how expensive Apple plans to keep its mixed reality devices. One report claimed that the company put the brakes on a new version of the Vision Pro for now, opting instead to develop a cheaper alternative for a 2025 launch.

But another report in Bloomberg suggested that’s an overstatement.  It simply noted that the Vision Pro 2 has been slightly delayed from its original target launch window and reported that the cheaper model will come first.

In any case, availability will have to expand and the price will ultimately have to come down if augmented reality can become the major computing revolution that Apple CEO Tim Cook has predicted. This international rollout is the next step to test whether there’s a market for that.

Apple’s Vision Pro goes on sale outside the US for the first time Read More »

reports:-apple-is-halting-its-next-high-end-vision-in-favor-of-something-cheaper

Reports: Apple is halting its next high-end Vision in favor of something cheaper

Vision Pro strategy shift —

Finding a lower-price replacement for its high-end displays could be difficult.

Vision Pro, seen from below, in a display with a bright white light strip overhead.

Samuel Axon

A report by tech news site The Information suggests that Apple is shifting its augmented reality priorities. The next high-end version of the Vision Pro has purportedly been canceled while work continues on a more affordable version with a reduced feature set.

Citing both an employee in Apple’s headset supply chain and one working in headset manufacturing for Apple, the report claims that the cheaper Vision product—perhaps around the $1,600 mark—is due before the end of 2025. Apple had originally intended to present this headset alongside the Vision Pro, similar to the models available in each iPhone release. The more affordable model would likely have fewer cameras, smaller speakers, and weigh less, though Apple has struggled to bring down the cost of the unit’s displays.

Apple’s efforts in augmented reality are closely watched by other players in the headset space, so even a momentary, situational step back from high-end headsets could have significant repercussions. The Information cites current and former Meta employees in describing how the company had killed plans for its own higher-end headset in January 2023, but it then began work on a new premium model five months after Apple’s Vision Pro debut.

The Vision Pro will launch in China, Japan, Australia, and many European countries later this month. The Information’s sources suggest that Apple has produced roughly 500,000 Vision Pro headsets and will not make significantly more, despite the entry of these new markets.

Apple has not responded to The Information or other outlets. Ars contacted Apple for comment and will update this post with any response.

In Senior Editor Samuel Axon’s extensive experience with the device, the home theater aspect of the Vision Pro, and specifically its high-quality display units, is the “one use case that’s a slam dunk.” Reducing the quality of the Sony micro-OLED displays in the Vision Pro, and their “staggering 3,386 PPI (pixels per inch)” density, would seemingly cut at a solid selling point for the device. It is otherwise not made for walking around, and while working in the Vision Pro is possible, it’s not ready to replace anyone’s standard setup yet, especially if they have regular web meetings.

Reports: Apple is halting its next high-end Vision in favor of something cheaper Read More »

apple’s-new-vision-pro-software-offers-an-ultrawide-virtual-mac-monitor

Apple’s new Vision Pro software offers an ultrawide virtual Mac monitor

WWDC 2024 —

visionOS 2 offers iterative improvements and refinements, plus new developer APIs.

A floating Mac desktop over a table

Enlarge / A Mac virtual monitor in visionOS 2.

Samuel Axon

CUPERTINO, Calif.—Apple kicked off the keynote for its annual developer conference by announcing a new version of visionOS, the operating system that runs on the company’s pricey but impressive Vision Pro mixed reality headset.

The updates in visionOS 2 are modest, not revolutionary—mostly iterative changes, quality-of-life improvements, and some features that were originally expected in the first version of visionOS. That’s not too surprising given that visionOS just went out to users four months ago.

Vision Pro users hoping for multiple virtual Mac monitors will be disappointed that’s not planned this time around, but Apple plans to add the next-best thing: Users will be able to take advantage of a larger and higher-resolution single virtual display, including a huge, wraparound ultrawide monitor mode that Apple says is equivalent to two 4K monitors.

There’s one major machine learning-driven feature: You will soon be able to convert 2D images into 3D spatial ones in the Photos app, even photos you took years and years ago, long before iPhones could take spatial photos. (Apple also announced that a new Canon DSLR camera will get a spatial photo lens, as another option for taking new spatial photos.)

Other notable improvements include support for using travel mode on trains instead of just airplanes and a simple finger gesture to open the home screen so you don’t have to invoke Siri or reach up to press a physical button on the headset.

A lot of the improvements that will lead to better apps come in the form of new developer APIs that will facilitate apps that really take advantage of the spatial features rather than just being flat 2D windows floating around you—something we noted as a disappointment when we shared our impressions of the device. Some APIs help create shared spatial experiences with other Vision Pro users who aren’t in the same room as you. One of those, TabletopKit, is focused on creating apps that sit on a 2D surface, like board and card games.

There will also be new enterprise-specific APIs for things like surgical training and manufacturing applications.

Finally, Apple says Vision Pro is going international. It will go on sale in China (including Hong Kong), Japan, and Singapore on June 13 and in Australia, Canada, France, Germany, and the UK on June 28.

There was no specific release date named for visionOS 2.

Apple’s new Vision Pro software offers an ultrawide virtual Mac monitor Read More »

what-to-expect-at-wwdc-24:-big-ios-changes,-more-vision-pro,-and-so-much-ai

What to expect at WWDC 24: Big iOS changes, more Vision Pro, and so much AI

WWDC 2024 —

There might not be new hardware, but Apple could make up for it with software.

A colorful logo that says

Enlarge / The logo for WWDC24.

Apple

Apple’s annual developer conference, WWDC, kicks off in Cupertino, California, next week. As always, it will start with a livestream keynote on Monday morning at 10 am Pacific, 1 pm Eastern. We’ll be in attendance reporting on the event, so let’s take a moment to take stock of what we expect to see next week.

But first, let’s note something we don’t think we’ll see: Due to some peculiarities about Apple’s upgrade cycles, as well as a push toward the M4, we’re not actually expecting any major hardware announcements at WWDC this year.

That’s OK, though, because it looks like it’s going to be a big one for software news. iOS has seen relatively modest updates in the past couple of years, but that’s about to change.

AI in the spotlight

Most of the rumors leading up to WWDC have been about Apple making plans to announce tons of generative AI features for its platforms. Part of that is because AI is the hot topic right now, so anything about that is bound to get some coverage. However, according to leaks reported on by Bloomberg, The Information, and others, it looks like Apple is going to make a conscious effort to reposition itself as a leader in AI.

Apple was already doing neat things with machine learning in iOS and elsewhere, like features that make image editing easier, smart recommendations, and more. But there have been major new developments in models lately that allow for many new options, as we’ve seen from others like OpenAI, Google, and Microsoft.

We don’t know many details about exactly what Apple will do here beyond it being a focus. The company has published several papers related to new large-language model chatbots, major Siri improvements, image generation, and more, but it’s hard to tell what will become user-facing features.

Possibilities include auto-generated summaries in apps like Mail, new ways to block ads or interact with websites in Safari, GitHub Copilot-like code editing assistance in Xcode, clip art generation for iWork documents, more conversational and larger-scope answers from Siri, new image editing features, expanded accessibility features, new transcription capabilities, and more.

Apple has reportedly been in talks with companies like OpenAI and Google (it even sounds like a deal has already been reached with OpenAI) about augmenting Siri and other parts of the iOS or macOS experience with an external AI chatbot. Apple has reportedly experimented with its own chatbot, but it’s unlikely that one would be far enough along to be a strong alternative to the likes of ChatGPT. At a minimum, expect Apple to partner with at least one company (probably OpenAI) as a provider for out-of-scope answers to queries asked of Siri or in Spotlight.

There have been rumblings that Apple could offer users a choice of multiple AI providers or launch an AI App Store, but we don’t know for sure how it will all take shape.

iOS and iPadOS 18

iOS 18 (and its close sibling, iPadOS 18) will roll out later this year alongside new iPhones, likely in September or October. But WWDC is the first time we’ll get a look at the major features Apple has planned.

Typically, Apple announces most new iOS features during the upcoming keynote, but it might save a couple that are are related to as-yet unannounced iPhone hardware for later.

The rumor mill this year points to an overhaul of both Control Center and Settings, plus the aforementioned inclusion of numerous new machine learning, LLM, or image generation features. One rumored example of how AI could be used in iOS described a new home screen that allows users to quickly recolor app icons to create a consistent color palette across their phone. Apple might even allow users to place icons wherever they want, addressing the irritating “wobble mode” home screen management that we’ve criticized in our iOS reviews for years.

Expect big new features for Messages, too, like new text effects and formatting options. There’s also a strong possibility that Apple will go into detail about RCS support in iOS. Generative AI could allow users to create custom emojis or stickers, too.

There were also a few rumors that Apple will make some visual changes to iOS, borrowing a bit from the visual language we saw in visionOS this spring.

Oh, and one more thing: iPadOS is finally getting a calculator app. We’re not sure why that took so long, but there it is.

What to expect at WWDC 24: Big iOS changes, more Vision Pro, and so much AI Read More »

i-worked-exclusively-in-vision-pro-for-a-week—here’s-how-it-went

I worked exclusively in Vision Pro for a week—here’s how it went

  • A close-up look at the Vision Pro from the front.

    Samuel Axon

  • There are two displays inside the Vision Pro, one for each eye. Each offers just under 4K resolution.

    Samuel Axon

  • This is the infamous battery pack. It’s about the size of an iPhone (but a little thicker), and it has a USB-C port for external power sources.

    Samuel Axon

  • There are two buttons for the Vision Pro, both on the top.

    Samuel Axon

  • You can see the front-facing cameras that handle passthrough video just above the downward-facing cameras that read your hand gestures here.

    Samuel Axon

  • Apple offers several variations of the light seal to fit different face shapes.

    Samuel Axon

You can get a lot of work done while wearing Apple’s Vision Pro and have fun doing it—but it’s not yet at the stage where most of us will want to fully embrace spatial computing as the new way of working.

I spent more than a week working almost exclusively in the Vision Pro. I carried on Slack conversations, dialed into Zoom video calls, edited Google Docs, wrote articles, and did everything else I do within my day-to-day responsibilities as an editor at Ars Technica.

Throughout the experience, I never stopped thinking about how cool it was, like I was a character in a cyberpunk novel. The Vision Pro opens some new ways of approaching day-to-day work that could appeal to folks with certain sensibilities, and it offers access to some amenities that someone who hasn’t already invested a lot into their home office setup might not already have.

At the same time, though, I never quite zeroed in on a specific application or use case that made me think my normal habit of working on a MacBook Pro with three external monitors would be replaced. If you don’t already have a setup like that—that is to say, if you’ve just been working on a laptop on its own—then the Vision Pro can add a lot of value.

I plan to explore more use cases in the future, like gaming, but this is the last major piece in a series of sub-reviews of the Vision Pro that I’ve done on various applications, like entertainment or as an on-the-go mobile device.

My goal has been to see if the Vision Pro’s myriad use cases add up to $3,500 of value for today’s computing enthusiast. Productivity is front and center in how Apple markets the device, so this is an important one. Let’s see how it holds up.

The basics

Outside the realm of entertainment, visionOS and its apps are mostly about flat windows floating in 3D space. There are very few apps that make use of the device’s 3D capabilities in new ways that are relevant to productivity.

There are two types of visionOS apps: spatial apps and “Compatible Apps.” The former are apps designed to take advantage of the Vision Pro’s spatial computing capabilities, whereas Compatible Apps are simply iPad apps that work just fine as flat windows within the visionOS environment.

Let's find out if the Vision Pro can be an adequate replacement for this, my usual work space.

Enlarge / Let’s find out if the Vision Pro can be an adequate replacement for this, my usual work space.

Samuel Axon

In either case, though, you’re usually just getting the ability to put windows around you. For example, I started out by sitting at my kitchen table and putting my writing app in front of me, Slack and my email app off to the side, and a browser window with a YouTube video playing on the other side. This felt a bit like using several large computer monitors, each with an app maximized. It’s cool, and the ability to shift between your real environment and fully immersive virtual ones can help with focus, especially if you do intensive creative work like writing.

If there’s one thing Apple has nailed better than any of its predecessors in the mixed reality space, it’s the interface. Wherever your eyes are looking, a UI element will glow to let you know it’s the item you’ll interact with if you click. Clicking is done by simply tapping two of your fingers together almost anywhere around your body; the headset has cameras all over, so you don’t have to hold your hands up or in front of you to do this. There are also simple pinching-and-moving gestures for scrolling or zooming.

I worked exclusively in Vision Pro for a week—here’s how it went Read More »

apple-vision-pro’s-components-cost-$1,542—but-that’s-not-the-full-story

Apple Vision Pro’s components cost $1,542—but that’s not the full story

Headset Economics —

The OLED displays account for more than a third of the component costs.

A render of the displays inside the headset

Enlarge / The Vision Pro has two micro-OLED displays.

Apple

Research firm Omdia has published the first publicly available educated estimates of how much the materials for each Vision Pro really cost Apple. The analysis sets an overall price tag for the materials and identifies which components cost the most money.

Omdia Senior Research Director David Hsieh estimates that the total bill of materials comes in at around $1,542. The consumer price for the headset starts at $3,499 but can be as much as a thousand dollars more than that, depending on the configuration the buyer chooses.

Vision Pro presents both the real and the virtual worlds to the user with two micro-OLED displays, one for each eye. Together, these dual displays are the most expensive component in the headset, costing $456. Another external display (the one used for EyeSight) costs around $70, Hsieh estimates. That means that Omdia estimates the device’s displays account for about 35 percent of the total cost of the device’s materials.

The runner-up category is silicon; a roll-up cost estimate of both the M2 system-on-a-chip and the R1 processor together lands at $240, or just over 15 percent of the total cost of the device’s materials.

You can see the full table of materials in Omdia’s estimate here, as first seen in one of the firm’s blog posts:

No matter how accurate that $1,542 number is, we should steer clear of the temptation to declare that Apple profits $1,957 on each Vision Pro sold for $3,499, as that’s certainly not the case.

A bill of materials like this doesn’t take into account manufacturing, shipping, or marketing, nor does it factor in the cost of research and development. There’s no way to know from these estimates how much profit Apple earns on each Vision Pro sold, but it’s definitely a lot less than the difference between the price tag and the bill of materials.

Apple has historically maintained substantial profit margins on its hardware products like the iPhone, and Vision Pro could follow in those footsteps, or it could be that Vision Pro is anomalous. Only Apple knows for sure. In any case, analysts expect some of these costs to come down with time.

Apple Vision Pro’s components cost $1,542—but that’s not the full story Read More »

why-walking-around-in-public-with-vision-pro-makes-no-sense

Why walking around in public with Vision Pro makes no sense

  • A close-up look at the Vision Pro from the front.

    Samuel Axon

  • The Apple Vision Pro with AirPods Pro, Magic Keyboard, Magic Trackpad, and an Xbox Series X|S controller.

    Samuel Axon

  • You can see the front-facing cameras that handle passthrough video just above the downward-facing cameras that read your hand gestures here.

    Samuel Axon

  • There are two buttons for Vision Pro, both on the top.

    Samuel Axon

  • This is the infamous battery pack. It’s about the size of an iPhone (but a little thicker) and has a USB-C port for external power sources.

    Samuel Axon

  • There are two displays inside the Vision Pro, one for each eye. Each offers just under 4K resolution.

    Samuel Axon

  • Apple offers several variations of the light seal to fit different face shapes.

    Samuel Axon

If you’ve spent any time in the tech-enthusiast corners of Instagram of TikTok over the past few weeks, you’ve seen the videos: so-called tech bros strolling through public spaces with confidence, donning Apple’s $3,500 Vision Pro headset on their faces while gesturing into the air.

Dive into the comments on those videos and you’ll see a consistent ratio: about 20 percent of the commenters herald this as the future, and the other 80 mock it with vehement derision. “I’ve never had as much desire to disconnect from reality as this guy does,” one reads.

Over the next few weeks, I’m going all-in on trying the Vision Pro in all sorts of situations to see which ones it suits. Last week, I talked about replacing a home theater system with it—at least when traveling away from home. Today, I’m going over my experience trying to find a use for it out on the streets of Chicago.

I’m setting out to answer a few questions here: Does it feel weird wearing it in public spaces? Will people judge you or react negatively when you wear it—and if so, will that become less common over time? Does it truly disconnect you from reality, and has Apple succeeded in solving virtual reality’s isolationist tendencies? Does it provide enough value to be worth wearing?

As it turns out, all these questions are closely related.

The potential of AR in the wild

I was excited about the Vision Pro in the lead-up to its launch. I was impressed by the demo I saw at WWDC 2023, even though I was aware that it was offered in an ideal setting: a private, well-lit room with lots of space to move around.

Part of my excitement was about things I didn’t see in that demo but that I’ve seen augmented reality developers explore in smartphone augmented reality (AR) and niche platforms like HoloLens and Xreal. Some smart folks have already produced a wide variety of neat tech demos showing what you can do with a good consumer AR headset, and many of the most exciting ideas work outside the home or office.

I’ve seen demonstrations of real-time directions provided with markers along the street while you walk around town, virtual assistant avatars guiding you through the airport, menus and Yelp reviews overlaid on the doors of every restaurant on a city strip, public art projects pieced together by multiple participants who each get to add an element to a virtual statue, and much more.

Of course, all those ideas—and most others for AR—make a lot more sense for unintrusive glasses than they do for something that is essentially a VR headset with passthrough. Nonetheless, I was hoping to get a glimpse at that eventuality with the Vision Pro.

Why walking around in public with Vision Pro makes no sense Read More »