Tech

netflix-is-kicking-us-subscribers-off-its-cheapest-ad-free-plan-soon

Netflix is kicking US subscribers off its cheapest ad-free plan soon

ads, netflix, streaming, Tech / /

It was only a matter of time —

Subscribers will have to pay $15.49 for commercial-free Netflix.

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cobra kai

Enlarge / Ad-free Basic subscribers will be crane-kicked off the plan soon.

Netflix/YouTube

Netflix today confirmed suspicions that it will stop letting people pay $12 per month to stream without commercials.

The ad-free Basic plan was the cheapest way to watch Netflix without commercials. The plan limits users to 720p resolution and one device and lets people download content. Netflix stopped offering the Basic plan to new subscribers in January. In June, Netflix started booting subscribers in the UK and Canada off the plan and automatically put them onto a cheaper subscription plan with ads.

In a letter to shareholders today [PDF], Netflix confirmed publicly for the first time that it “will now start” to phase out the ad-free Basic plan in the US and France. This will make the cheapest commercial-free Netflix plan $15.49/month in the US. That Standard plan supports up to two devices, downloads, and 1080p resolution.

Netflix thinks killing the Basic plan will help it gain more subscribers who watch commercials, which, on average, generates more revenue for the company.

As expected from a streaming company these days, Netflix touted its ad tier to shareholders, noting that the $7 tier now represents “over 45 percent” of new sign-ups in areas where it’s sold. Per Netflix’s letter, ads will only be an increasingly larger part of its strategy, as Netflix aims to “achieve critical ad subscriber scale for advertisers in our ad countries in 2025, creating a strong base from which we can further increase our ad membership in 2026 and beyond.”

The news comes as streamers grapple with increasing streaming subscription costs. Netflix most recently hiked pricing in October. In January, the company suggested to shareholders that more price hikes were possible, saying that it would “occasionally ask our members to pay a little extra to reflect” platform improvements.

Not cozying up with competition

If today’s news makes you hope for a convenient streaming-only deal that lets you subscribe to Netflix and another video streaming service for cheaper, you’re out of luck. Netflix today said it’s not interested in streaming-only bundles.

Bundle deals, which combine streaming and other services for a cheaper subscription rate, have become the streaming industry’s answer to high cancellation rates among subscribers, including those who quickly cancel and resubscribe depending on what’s available to stream that month.

In its letter, Netflix noted that although cable or mobile providers or device-makers may offer deals combining Netflix and another streaming service, Netflix does not make deals that bundle it with another rival streamer, like Disney+ or Max. The company claimed that Netflix is already “a go-to destination,” which “limits the benefit to Netflix of bundling directly with other streamers.”

That means if you’re hoping to save money on your Netflix subscription, which keeps getting more expensive, the only options are to watch Netflix with commercials or get a cable-reminiscent bundle that includes a different kind of service, like Comcast or Verizon Wireless.

We know which option Netflix would like you to pick. But for frustrated streamers, finding a reasonable way to watch all the stuff you want online the way you want keeps getting harder.

Netflix added 8 million subscribers in Q2 2024, it said today. It’s still the biggest video streaming service by subscriber count at 278 million. Amazon Prime Video, which claimed “over 200 million” users in April, follows.

Netflix is kicking US subscribers off its cheapest ad-free plan soon Read More »

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Samsung delays Galaxy Buds3 Pro release over quality concerns

#earbuds, airpods, AirPods Pro, audio, samsung, Tech / /

Delayed until August 28 —

“It tore from the inside instantly.”

–

Samsung Galaxy Buds3 Pro

Enlarge / A marketing image for the Galaxy Buds3 Pro.

Samsung

Samsung is delaying the release of the $250 Galaxy Buds3 Pro in the US from July 24 to August 28, per its website. The third-generation earbuds have Samsung moving from a bean-like shape to an Apple AirPods Pro-like design, including silicone ear tips. But some users have claimed that the new tips rip too easily.

Samsung confirmed to Android Authority today that it has temporarily stopped shipping units to stores. The devices were no longer available for preorder on Amazon or Best Buy as of this writing.

Samsung’s statement to Android Authority noted “reports relating to a limited number of early production devices” and asserted that it’s taking the problem “very seriously.” The statement continues:

We are urgently assessing and enhancing our quality control processes. To ensure all products meet our quality standards, we have temporarily suspended deliveries of Galaxy Buds 3 Pro devices to distribution channels to conduct a full quality control evaluation before shipments to consumers take place. We sincerely apologize for any inconvenience this may cause.

Samsung also advised people who already have a pair to contact Samsung or go to a Samsung Service Center. Android Authority reported that some customers also received an email from Samsung informing them of the quality control concerns and offering a link where customers can find contact information to ask Samsung representatives about canceling their orders for a refund.

Samsung’s website says the earbuds have a one-year warranty that does not cover defects or damage “caused by accident, misuse, abnormal use, abnormal conditions, improper storage, neglect, or unusual physical, electrical or electromechanical stress.”

“It tore from the inside instantly”

Although the Galaxy Buds3 Pro were originally going to be available in the US on July 24, they have already been available for purchase in South Korea, per Android Police. Other people who already have the earbuds include reviewers, employees, and those who made their preorders early. (Some people also claimed that they were able to buy the earbuds at US Walmarts before Samsung announced them).

Some who reportedly had the earbuds claimed it was hard to remove their silicone tips without tearing them. Like AirPods Pros, Galaxy Buds3 Pros have a silicone tip that latches onto a plastic ring on the earbuds’ chassis. Various people reported trying to remove the tip and the tip ripping, with a piece of silicone remaining stuck on the plastic ring.

Some, including reviewers at The Verge and Android Authority, said they hadn’t experienced the problem yet. But others, including TechRadar, found it challenging to remove the ear tips without damaging them.

One Reddit user claimed that they pulled on an ear tip to remove it, and “it tore from the inside instantly.” They noted that because the silicone is clipped into the plastic ring, “you have to pull it strongly.” Similarly, another user said the “left ear tip ripped right off” when they tried to remove it.

Samsung has even published a support page on its Korean website explaining how to remove the ear tips to avoid damage. It notes various ways in which the silicone could tear, including, per a Google translation, if you hold them with your fingernails while inserting or removing, if you press or twist the ear tips hard, or if you pull the ear tips out quickly.

After numerous complaints online, including on Reddit (examples here, here, and here) and YouTube (examples here and here), Samsung has pushed back general availability. Complicating potential quick fixes, Samsung doesn’t yet offer replacement tips for the earbuds. People usually don’t have to frequently change their earbuds’ tips, but not offering replacement when Apple has for years seems like an oversight.

Samsung’s Galaxy Buds3 Pro look like the AirPods Pro that originally debuted almost five years ago, and it doesn’t care. What it definitely should care about, though, is a new design appearing weak and inferior before it’s even fully released. Samsung has at least taken the initiative in addressing early complaints rather than ignoring them and is instead offering refunds and delaying the release to limit the number of impacted customers. We’ll see if the earbuds are more sturdy by August.

Samsung delays Galaxy Buds3 Pro release over quality concerns Read More »

crowdstrike-fixes-start-at-“reboot-up-to-15-times”-and-get-more-complex-from-there

CrowdStrike fixes start at “reboot up to 15 times” and get more complex from there

azure, Biz & IT, BSOD, Crowdstrike, microsoft, microsoft azure, Tech / /

turning it off and back on again, and again, and again —

Admins can also restore backups or manually delete CrowdStrike’s buggy driver.

–

CrowdStrike fixes start at “reboot up to 15 times” and get more complex from there

Airlines, payment processors, 911 call centers, TV networks, and other businesses have been scrambling this morning after a buggy update to CrowdStrike’s Falcon security software caused Windows-based systems to crash with a dreaded blue screen of death (BSOD) error message.

We’re updating our story about the outage with new details as we have them. Microsoft and CrowdStrike both say that “the affected update has been pulled,” so what’s most important for IT admins in the short term is getting their systems back up and running again. According to guidance from Microsoft, fixes range from annoying but easy to incredibly time-consuming and complex, depending on the number of systems you have to fix and the way your systems are configured.

Microsoft’s Azure status page outlines several fixes. The first and easiest is simply to try to reboot affected machines over and over, which gives affected machines multiple chances to try to grab CrowdStrike’s non-broken update before the bad driver can cause the BSOD. Microsoft says that some of its customers have had to reboot their systems as many as 15 times to pull down the update.

Early guidance for fixing the CrowdStrike bug is simply to reboot systems over and over again so that they can try to grab a non-broken update.

Enlarge / Early guidance for fixing the CrowdStrike bug is simply to reboot systems over and over again so that they can try to grab a non-broken update.

Microsoft

If rebooting doesn’t work

If rebooting multiple times isn’t fixing your problem, Microsoft recommends restoring your systems using a backup from before 4: 09 UTC on July 18 (just after midnight on Friday, Eastern time), when CrowdStrike began pushing out the buggy update. Crowdstrike says a reverted version of the file was deployed at 5: 27 UTC.

If these simpler fixes don’t work, you may need to boot your machines into Safe Mode so you can manually delete the file that’s causing the BSOD errors. For virtual machines, Microsoft recommends attaching the virtual disk to a known-working repair VM so the file can be deleted, then reattaching the virtual disk to its original VM.

The file in question is a CrowdStrike driver located at Windows/System32/Drivers/CrowdStrike/C-00000291*.sys. Once it’s gone, the machine should boot normally and grab a non-broken version of the driver.

Deleting that file on each and every one of your affected systems individually is time-consuming enough, but it’s even more time-consuming for customers using Microsoft’s BitLocker drive encryption to protect data at rest. Before you can delete the file on those systems, you’ll need the recovery key that unlocks those encrypted disks and makes them readable (normally, this process is invisible, because the system can just read the key stored in a physical or virtual TPM module).

This can cause problems for admins who aren’t using key management to store their recovery keys, since (by design!) you can’t access a drive without its recovery key. If you don’t have that key, Cryptography and infrastructure engineer Tony Arcieri on Mastodon compared this to a “self-inflicted ransomware attack,” where an attacker encrypts the disks on your systems and withholds the key until they get paid.

And even if you do have a recovery key, your key management server might also be affected by the CrowdStrike bug.

We’ll continue to track recommendations from Microsoft and CrowdStrike about fixes as each company’s respective status pages are updated.

“We understand the gravity of the situation and are deeply sorry for the inconvenience and disruption,” wrote CrowdStrike CEO George Kurtz on X, formerly Twitter. “We are working with all impacted customers to ensure that systems are back up and they can deliver the services their customers are counting on.”

CrowdStrike fixes start at “reboot up to 15 times” and get more complex from there Read More »

report:-apple-tv+-will-soon-get-a-lot-more-movies-made-by-studios-other-than-apple

Report: Apple TV+ will soon get a lot more movies made by studios other than Apple

Apple, Apple TV, culture, films, movies, streaming, Tech / /

Streaming services —

Apple TV+ series have made an impact, but its films have been less successful lately.

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A photo of a TV showing the landing page for Argylle in the Apple TV+ app

Enlarge / Apple seeks to continue to augment its library of original films like Argylle with films from other studios.

Apple TV+ has carved a niche for itself with strong original programming, and while it’s still far behind the likes of Netflix in terms of subscribers, it has seen a fairly strong initial run. To build on that, Apple is talking with major studios about ways to complement its slate of original programming with films from other companies in order to expand and extend the service’s appeal.

That’s according to Bloomberg reporters Lucas Shaw and Thomas Buckley, who cite people familiar with Apple’s workings. Those sources say Apple is “having discussions” with more than one large film studio about bringing more movies to the service.

Apple previously experimented with this by licensing around 50 movies and making them available on the service for limited runs over the past several months. That experiment seems to have gone well, leading Apple to begin laying the groundwork for expanding on that.

That test run was just in the United States. Bloomberg claims the focus this time is international, with the possibility of new films not just in the US but in other regions, too.

Hollywood studios have reportedly been anticipating this move. As you may have noticed amid the numerous subscription service price hikes, media companies have begun putting greater emphasis on profitability after the conclusion of a long period where subscriber growth at any cost was the goal. Licensing deals like this can help with that new goal.

It’s worth noting that while Apple has found some big successes in terms of series (Ted Lasso, Severance, The Morning Show) it has struggled to make as much of an impact with its movies. Despite big stars and budgets, the films have not always made as much cultural impact as the shows.

That means that bringing in films from studios with a more proven record can be a win-win: It will help Apple bolster the TV+ subscription service while generating revenue for film studios that are struggling to keep up in the new era.

Services like TV+ are a growing part of Apple’s business, which has historically been focused on hardware sales. In the second quarter of its 2024 fiscal year, the services bucket accounted for $23.9 billion in quarterly revenue, which is more than half the revenue generated by iPhone hardware sales.

Report: Apple TV+ will soon get a lot more movies made by studios other than Apple Read More »

google,-its-cat-fully-escaped-from-bag,-shows-off-the-pixel-9-pro-weeks-early

Google, its cat fully escaped from bag, shows off the Pixel 9 Pro weeks early

Gemini, gemini ai, Google, Google Gemini, Google Pixel, google pixel 9, google pixel 9 pro, ncc, Tech / /

Google Pixel 9 Series —

Upcoming phone is teased with an AI breakup letter to “the same old thing.”

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Top part of rear of Pixel 9 Pro, with

Enlarge / You can have confirmation of one of our upcoming four phones, but you have to hear us talk about AI again. Deal?

Google

After every one of its house-brand phones, and even its new wall charger, have been meticulously photographed, sized, and rated for battery capacity, what should Google do to keep the anticipation up for the Pixel 9 series’ August 13 debut?

Lean into it, it seems, and Google is doing so with an eye toward further promoting its Gemini-based AI aims. In a video post on X (formerly Twitter), Google describes a “phone built for the Gemini era,” one that can, through the power of Gemini, “even let your old phone down easy” with a breakup letter. The camera pans out, and the shape of the Pixel 9 Pro appears and turns around to show off the now-standard Pixel camera bar across the upper back.

There’s also a disclaimer to this tongue-in-cheek request for a send-off to a phone that is “just the same old thing”: “Screen simulated. Limitations apply. Check responses for accuracy.”

Over at the Google Store, you can see a static image of the Pixel 9 Pro and sign up for alerts about its availability. The image confirms that the photos taken by Taiwanese regulatory authority NCC were legitimate, right down to the coloring on the back of the Pixel 9 Pro and the camera and flash placement.

Those NCC photos confirmed that Google intends to launch four different phone-ish devices at its August 13 “Made by Google” event. The Pixel 9 and Pixel 9 Pro are both roughly 6.1-inch devices, but the Pro will likely offer more robust Gemini AI integration due to increased RAM and other spec bumps. The Pixel 9 Pro XL should have similarly AI-ready specs, just in a larger size. And the Pixel 9 Pro Fold is an iteration on Google’s first Pixel Fold model, with seemingly taller dimensions and a daringly smaller battery.

Google, its cat fully escaped from bag, shows off the Pixel 9 Pro weeks early Read More »

the-next-nvidia-driver-makes-even-more-gpus-“open,”-in-a-specific,-quirky-way

The next Nvidia driver makes even more GPUs “open,” in a specific, quirky way

Biz & IT, CUDA, Linux, Linux kernel, NVIDIA, nvidia drivers, Open Source, Tech / /

You know open when you see it —

You can’t see inside the firmware, but more open code can translate it for you.

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GeForce RTX 4060 cards on display in a case

Getty Images

You have to read the headline on Nvidia’s latest GPU announcement slowly, parsing each clause as it arrives.

“Nvidia transitions fully” sounds like real commitment, a burn-the-boats call. “Towards open-source GPU,” yes, evoking the company’s “first step” announcement a little over two years ago, so this must be progress, right? But, back up a word here, then finish: “GPU kernel modules.”

So, Nvidia has “achieved equivalent or better application performance with our open-source GPU kernel modules,” and added some new capabilities to them. And now most of Nvidia’s modern GPUs will default to using open source GPU kernel modules, starting with driver release R560, with dual GPL and MIT licensing. But Nvidia has moved most of its proprietary functions into a proprietary, closed-source firmware blob. The parts of Nvidia’s GPUs that interact with the broader Linux system are open, but the user-space drivers and firmware are none of your or the OSS community’s business.

Is it better than what existed before? Certainly. AMD and Intel have maintained open source GPU drivers, in both the kernel and user space, for years, though also with proprietary firmware. This brings Nvidia a bit closer to the Linux community and allows for community debugging and contribution. There’s no indication that Nvidia aims to go further with its open source moves, however, and its modules remain outside the main kernel, packaged up for users to install themselves.

Not all GPUs will be able to use the open source drivers: a number of chips from the Maxwell, Pascal, and Volta lines; GPUs from the Turing, Ampere, Ada Lovelace, and Hopper architectures are recommended to switch to the open bits; and Grace Hopper and Blackwell units must do so.

As noted by Hector Martin, a developer on the Asahi Linux distribution, at the time of the first announcement, this shift makes it easier to sandbox closed-source code while using Nvidia hardware. But the net amount of closed-off code is about the same as before.

Nvidia’s blog post has details on how to integrate its open kernel modules onto various systems, including CUDA setups.

The next Nvidia driver makes even more GPUs “open,” in a specific, quirky way Read More »

switch-2-is-around-the-corner,-but-nintendo-announces-a-new-switch-accessory-anyway

Switch 2 is around the corner, but Nintendo announces a new Switch accessory anyway

gaming, Joy-Cons, Nintendo, Nintendo Switch, Switch, switch 2, Tech / /

better late than never? —

Oddly timed accessory is released as the Switch’s life cycle is winding down.

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  • Nintendo’s Joy-Con Charging Stand (Two-Way) seems useful, but it’s coming out at a strange time in the console’s lifecycle.

    Nintendo

  • The stand can charge the Switch Online NES controllers, something that Nintendo’s charging grip can’t do because the handles get in the way.

    Nintendo

  • The charging stand can be removed from the stand part to maximize flexibility.

    Nintendo

Nintendo’s Switch launched in March 2017, and all available information indicates that the company is on track to announce a successor early next year. It’s that timing that makes the launch of Nintendo’s latest Switch accessory so odd: The company has announced a first-party charging cradle for Joy-Con controllers, which up until now have been charged by slotting them into the console itself, via Nintendo’s sold-separately Joy-Con charging grip, or with third-party charging accessories.

The Nintendo of Europe account on X, formerly Twitter, announced that the charging accessory—formally called the “Joy-Con Charging Stand (Two-Way)”—will be released on October 17. It will work with both Joy-Cons and the Switch Online wireless NES controllers, and the charging cradle can be separated from its stand (where it looks a lot like the Joy-Con charging grip but without the grip part).

Power is provided via a USB-C port on top of the stand, which can either be connected to one of the Switch dock’s USB ports or to a separate USB-C charger. Other Switch controllers, including the Pro Controller and the SNES and N64 replica controllers, are charged via USB-C directly.

The Verge reports that the accessory has only been announced for Europe and Japan so far, though it will presumably also come to North America at some point. Pricing hasn’t been announced yet, either.

Switch 2 is around the corner

Why would Nintendo release a new first-party charging accessory for your old console just months before it’s slated to announce its next-generation console? Rumors about the design of the Switch 2 could hold some hints.

Accessory makers and others with firsthand knowledge of the Switch 2 have suggested that the new console will come with redesigned Joy-Cons with additional buttons and a magnetic attachment mechanism. This would likely make it impossible to attach current-generation Joy-Cons, which physically interlock with the Switch and its various accessories.

But reporting also suggests that the Switch 2 will retain backward compatibility with digital and physical Switch games, which could justify retaining some kind of backward compatibility with existing controllers. This new Joy-Con charging cradle could provide current Switch owners a way to continue charging Joy-Cons and NES controllers even if they can no longer be attached to and charged by the console itself.

But that’s just speculation at this point. It could just as easily be the case that Nintendo has to keep the Switch going for one more holiday season, and it’s eager to sell every accessory it can alongside the shrinking but still significant number of consoles it will sell between now and the time the Switch 2 is released. Nintendo recently announced new games in the Legend of Zelda and Mario & Luigi series, which will give past and future Switch buyers a reason to keep their Joy-Cons charged in the first place.

Nintendo has taken pains to make old controllers compatible with new consoles before. Most Nintendo Wii consoles came with built-in GameCube controller ports, which enabled backward compatibility with GameCube games and also allowed GameCube controllers to be used with compatible Wii games like Super Smash Bros. Brawl. Wii remotes also continued to function with the Wii U.

One thing we don’t know about the Switch 2’s backward compatibility is whether it will provide any kind of graphical enhancements for Switch games. Several titles released in recent years, including newer Pokémon titles, have suffered from performance issues. Nintendo had reportedly planned to release a more powerful “Switch Pro” at some point in 2021 or 2022, but the update was apparently scrapped in favor of the more modestly updated OLED Switch.

Listing image by Nintendo

Switch 2 is around the corner, but Nintendo announces a new Switch accessory anyway Read More »

real,-actual-markdown-support-is-arriving-in-google-docs,-not-a-moment-too-soon

Real, actual Markdown support is arriving in Google Docs, not a moment too soon

aaron swartz, Google, Google Docs, Google drive, John Gruber, Markdown, markup, Tech, technical writing / /

### _Finally!_ —

It’s a big day for typing in plain-text fashion, for the good of syntax.

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Illustration of a factory machine, with a conveyer belt moving markup characters like and ## into a machine with the Google Docs logo.

Enlarge / In goes the sensible characters, out goes a document for which you almost always have to adjust the sharing permissions.

Aurich Lawson | Getty Images

The best time to truly implement the Markdown markup language into Google Docs was in the early 2010s, but yesterday was a pretty good time, too.

Google Docs was born from the conjoined features of a series of software company acquisitions (Writely, DocVerse, and QuickOffice), plus the remains of Google Wave, smooshed together into Drive by 2012. By that point, Markdown, a project of web writer John Gruber with input from data activist Aaron Swartz, had been solidified and gathering steam for about eight years. Then, for another decade or so, writing in Markdown and writing in Google Docs were two different things, joined together only through browser extensions or onerous import/export tools. An uncountable number of cloud-syncing, collaboration-friendly but Markdown-focused writing tools flourished in that chasm.

In early 2022, the first connecting plank was placed: Docs could “Automatically detect Markdown,” if you enabled it. This expanded the cursory support for numbered and unordered lists and checkboxes to the big items, like headlines, italics, bold, strikethrough, and links. You could write in Markdown in Docs, but you could not paste, nor could you import or export between Docs and Markdown styling.

Now, or at some point in the next 14 days, real, actual Markdown work can be done in Google Docs. Docs can convert Markdown text to its equivalent Docs formatting on paste or when imported as a file, and it can export to Markdown from the copy menu or as a file. Google’s blog post notes that this is “particularly useful for technical content writers as they can now convert Docs content to/from Markdown,” so as to use Google’s always-on syncing and collaboration in the interim stages.

As someone who doesn’t work as a technical content writer (at least in proper job title fashion), but does write a lot, allow me to say that this is also particularly useful for people who adopted Markdown as a kind of One True Style. It is hard to avoid being invited to collaborate on Google Docs, even if you primarily work elsewhere. It is even harder to remember all the different shortcuts for headlines, bullet points, and other text elements across various apps, web apps, content management systems, IDEs, and other writing platforms.

There’s no indication of which flavor of Markdown Google’s import and export functions will hew to, and Ars was unable to test the new function as of July 17. Markdown is intentionally not fully standardized by its author, leading to some kerfuffles and, eventually, an understanding that each version, like GitHub Flavored Markdown, has its own additions and changes.

By allowing for import/export, but even better, “Copy as Markdown” and “Paste from Markdown,” Docs is now a place where I can be a Markdown grouch and still play reasonably nice with others. You should see “Enable Markdown” show up in your Docs’ Tools > Preferences menu within the next two weeks.

Real, actual Markdown support is arriving in Google Docs, not a moment too soon Read More »

streaming’s-bundling-obsession-ignores-the-real-problem-with-subscription-costs

Streaming’s bundling obsession ignores the real problem with subscription costs

streaming, Tech / /
scrambled tv TV with human hand with TV remote control

Video streaming providers have a big churn problem. While many streaming companies are not profitable yet, the entire industry is grappling with high and fast cancellation rates.

Users who sign up for streaming services only to cancel a few months later, likely because they watched what they wanted to already or are trying to save money, has created huge churn concerns for streaming companies. Those companies are largely responding with packages that bundle their services with other services, including rival streaming platforms. But with streaming subscribers already pushed to their financial limits, it’s time for streaming providers to earn their keep, not piggyback on others.

This week, media research firm Hub Entertainment Research published its 2024 Monetization of Video report with findings from June interviews of 1,600 TV viewers ages 16 to 74. The respondents reportedly each watch at least one hour of TV weekly, and the sample is “US census balanced,” per Hub. When Hub asked respondents if they will “still have/use” their video streaming services a year from now, 85 percent of those using ad-free services said they definitely or probably will, compared to 74 percent of subscribers of streaming services with ads. Further suggesting that ad-free subscription tiers garner more loyalty, 15 percent of ad-free subscribers said they “might/might not” or “probably/definitely won’t” have their subscription next year versus 26 percent of ad subscribers.

Hub Entertainment Research

“Those paying extra for ad-free services say they are more likely to keep that service than cheaper ad-supported plans,” the report says. “The act of paying more potentially increases perceived loyalty to that expense.”

Streaming providers charge less for subscriptions that show commercials because they’re able to make up the lost revenue through ad sales. Streaming firms like Netflix say they get higher monthly average revenue per user (ARPU) from ad subscribers than those who pay more for commercial-free plans. Despite the lower prices, Hub’s research found that 25 percent of respondents associate “excellent” value with paid streaming video on demand (SVOD) services with ads compared to 22 percent who think the same of SVOD without ads.

Churn troubles

Hub’s report also highlighted high streaming cancellation rates, noting that 50 percent of respondents “sign up, cancel, then re-subscribe to the same service.” Earlier this month Ampere Analysis also detailed high churn rates, saying that 42 percent of US streaming subscribers “regularly subscribe, cancel, and resubscribe” (Ampere said it examined “anonymized subscription receipt data from a panel of 3 million opted-in US email users” between February and March 2024 for its survey).

“As the SVOD market in the US has become increasingly saturated, new subscribers are harder to find, which makes retention all the more important,” said Daniel Monaghan, research manager at Ampere Analysis, said in a statement accompanying the findings.

Streaming providers have largely adopted bundling to combat high cancellation rates, with the idea being that people are less likely to pull the plug on one service if it’s tied to others. In Hub’s report, 37 percent of respondents said they’re “less likely to cancel and then resubscribe to a bundle of multiple services compared to an individual service.”

Bundles also carry price savings, a key driver for streaming subscriptions. Per Hub’s report and following a slew of streaming price hikes, people are approaching the limit of what they’re willing to spend on streaming subscriptions:

Hub Entertainment Research

But streaming services could better prove their value if they went beyond pricing and tried building loyalty through improved selection and features.

Streaming’s bundling obsession ignores the real problem with subscription costs Read More »

amd-brags-about-ryzen-9000’s-efficiency,-extends-am5-support-guarantee-to-2027

AMD brags about Ryzen 9000’s efficiency, extends AM5 support guarantee to 2027

AMD, intel, ryzen 9000, Tech, zen 5 / /

still processing —

Ryzen 9000 will also have more overclocking headroom, for those interested.

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AMD's Ryzen 9000 launch lineup.

Enlarge / AMD’s Ryzen 9000 launch lineup.

AMD

AMD has released more information about its next-generation Ryzen 9000 processors and their underlying Zen 5 CPU architecture this week ahead of their launch at the end of July. The company reiterated some of the high-level performance claims it made last month—low- to mid-double-digit performance increases over Zen 4 in both single- and multi-threaded tasks. But AMD also bragged about the chips’ power efficiency compared to Ryzen 7000, pointing out that they would reduce power usage despite increasing performance.

Prioritizing power efficiency

AMD said that it has lowered the default power limits for three of the four Ryzen 9000 processors—the Ryzen 5 9600X, the Ryzen 7 9700X, and the Ryzen 9 7900X—compared to the Ryzen 7000 versions of those same chips. Despite the lower default power limit, all three of those chips still boast double-digit performance improvements over their predecessors. AMD also says that Ryzen 9000 CPU temperatures have been reduced by up to 7º Celsius compared to Ryzen 7000 chips at the same settings.

  • Ryzen 9000’s low-double-digit performance gains are coming despite the fact that the company has lowered most of its chips’ default TDPs. These TDP settings determine how much power one of AMD’s CPUs can use (though not necessarily how much they will use).

    AMD

  • Because the TDPs have been lowered, AMD claims that Ryzen 9000 chips will have a bit more overclocking headroom than Ryzen 7000.

    AMD

It’s worth noting that we generally tested the original Ryzen 7000 CPUs at multiple power levels, and for most chips—most notably the 7600X and 7700X—we found that the increased TDP levels didn’t help performance all that much in the first place. The TDP lowering in the Ryzen 9000 may be enabled partly by architectural improvements or a newer manufacturing process, but AMD already had some headroom to lower those power usage numbers without affecting performance too much. TDP is also best considered as a power limit rather than the actual amount of power that a CPU will use for any given workload, even when fully maxed out.

Still, we appreciate AMD’s focus on power efficiency for the Ryzen 9000 series, especially because Intel’s high-end 13900K and 14900K have been plagued by crashes that seem to be related to high power use and improper motherboard configurations. Intel has yet to release a definitive statement about what the issue is, but it’s plausible (maybe even likely!) that it’s a side effect of these chips being pushed to their thermal and electrical limits.

Ryzen 9000 CPUs can still be pushed further by users who want to raise those power limits and try overclocking—AMD points out that the chips all have more headroom for Precision Boost Overdrive automated overclocking, precisely because the default power limits leave a little more performance on the table. But as long as the chips still perform well at their default settings, people who just want to build a computer without doing a ton of tinkering will be better served by chips that run cooler and use less power.

More time on the clock for socket AM5

  • AMD has committed to supporting the AM5 socket until “2027+,” two more years than the “2025+” it promised back in late 2022.

    AMD

  • Ryzen 9000 will launch alongside several marginally updated chipsets, though existing AM5 boards will be able to use these chips after a BIOS update.

    AMD

Another small but noteworthy change buried in AMD’s slide decks, and good news for anyone who has already invested in a Socket AM5 motherboard or has plans to do so in the near future: AMD has officially extended the socket’s guaranteed support timeline to at least 2027 and is leaving the door open to support past that point. That’s a two-year extension from the “2025+” timeline that the company laid out in late 2022.

Of course, “support” could mean a lot of different things. AMD is still officially supporting the AM4 socket with new CPU releases and continues to lean on AM4 as a budget platform as socket AM5 costs have remained stubbornly high. But these “new” releases have all been repackagings of various iterations of the late-2020-era Ryzen 5000 CPUs, rather than truly new products. Still, AMD’s formal commitment to socket AM5’s longevity makes it a bit easier to recommend for people who upgrade their CPUs regularly.

Ryzen 9000 chips will be able to pop into any current AM5 motherboard after a BIOS update. The company is also announcing a range of 800-series chipsets for new motherboards, though these generally only come with minor improvements compared to the 600-series chipsets they replace. The X870E and X870 are guaranteed to have USB 4 ports, and the X870 supports PCIe 5.0 speeds for the GPU slot where the X670 only supported PCIe 4.0 speeds for the GPU slot. The lower-end B850 chipset still supports PCIe 5.0 speeds for SSDs and PCIe 4.0 speeds for GPUs, while an even lower-end B840 chipset is restricted to PCIe 3.0 speeds for everything. The B840 also won’t support CPU overclocking, though it can still overclock RAM.

Listing image by AMD

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apple-releases-public-betas-of-all-next-gen-os-updates,-except-for-visionos

Apple releases public betas of all next-gen OS updates, except for VisionOS

Apple, iOS, iPadOS, Tech, tvos, visionOS, watchos / /

beta believe it —

Apple’s public betas are usually stable enough for daily use, but be careful.

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Apple releases public betas of all next-gen OS updates, except for VisionOS

Apple

Apple’s next-generation operating systems are taking their next step toward release today: Apple is issuing the first public beta builds of iOS 18, iPadOS 18, macOS 15 Sequoia, tvOS 18, and HomePod Software 18 today. Sign up for Apple’s public beta program with your Apple ID, and you’ll be able to select the public beta builds from Software Update in the Settings app.

We covered the highlights of most of these releases when they were announced during Apple’s Worldwide Developers Conference in June, including more home screen customization in iOS and iPadOS, window tiling and iPhone mirroring in macOS, RCS text messaging support across all of Apple’s platforms, and more. But Apple still isn’t ready to show off a preview of its Apple Intelligence AI features, including the text and image generation features and a revamped Siri. Many of these features are still slated for “later this summer” and will presumably be available in some form in the final releases this fall.

Most devices that can run iOS 17, iPadOS 17, and macOS 14 Sonoma will be able to update to the new versions, including owners of the last couple generations of Intel Macs. But a handful of older phones and tablets and the 2018 MacBook Air are being dropped by the new releases. The watchOS 11 update is also dropping the Series 4 and Series 5 models as well as the first-generation Apple Watch SE.

Apple is also not releasing a public beta build of VisionOS 2, the first major update to the Apple Vision Pro’s operating system. Users who want to try out new Vision Pro features ahead of time will still need to opt into the developer beta, at least for now.

Beta best practices

The first public betas are similar—if not identical—to the third developer beta builds that were released last week. Apple usually releases new developer betas of next-gen OS releases every two weeks, so we’d expect to see a fourth developer beta early next week and a second near-identical public beta build released shortly after.

Apple’s developer and public beta builds used to be more clearly delineated, with a $99-per-year developer account paywall put up between general users and the earliest, roughest preview builds. That changed last year when Apple made basic developer accounts (and beta software access) free for anyone who wanted to sign up.

Apple still issues separate developer/public beta builds, but these days it’s more of a statement about who the betas are ready for than an actual technical barrier. Developer betas are rougher and visibly unfinished, but developers likely have the extra patience and technical chops needed to deal with these issues; public betas are still unfinished and unstable, but you can at least expect most basic functionality to work fine.

Regardless of how stable these betas may or may not be, the standard warnings apply: Make a good backup of your device before updating in case you need to restore the older, more stable operating system, and don’t install beta software on mission-critical hardware that you absolutely need to work correctly in your day-to-day life. For iPhones and iPads that connect to iCloud, connecting the devices to a PC or Mac and performing a local backup (preferably an encrypted one) can be a more surefire way to make sure you keep a pre-upgrade backup around than relying on continuous iCloud backups.

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report:-alphabet-close-to-$23-billion-deal-for-cybersecurity-startup-wiz

Report: Alphabet close to $23 billion deal for cybersecurity startup Wiz

alphabet, antitrust, syndication, Tech, Wiz / /

buy all the things —

Deal of this size would draw scrutiny from antitrust regulators around the world.

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wiz logo

Timon Schneider/Dreamstime

Google’s parent company, Alphabet, is in talks to buy cybersecurity start-up Wiz for about $23 billion, in what would be the largest acquisition in the tech group’s history, according to people familiar with the matter.

Alphabet’s discussions to acquire Wiz are still weeks away from completion, said one person with direct knowledge of the matter, while people briefed about the transaction said there was still a chance the deal would fall apart, with a number of details still needing to be addressed in talks.

If a deal were to be reached it would be a test case for antitrust regulators, which in recent years have been cracking down on tech groups buying out emerging companies in the sector. Alphabet’s last big deal came more than a decade ago with the $12.5 billion acquisition of Motorola Mobility.

The acquisition of Wiz would mark a further big push into cyber security for Alphabet, two years after it acquired Mandiant for $5.4 billion.

New York-headquartered Wiz has raised about $2 billion from investors since its founding four years ago, according to data provider PitchBook. The start-up, led by Israeli founder and former Microsoft executive Assaf Rappaport, was most recently valued at $12 billion. Its backers include venture capital firms Sequoia and Thrive.

Wiz, which counts multinational groups including Salesforce, Mars, and BMW as customers, helps companies secure programs in the cloud. That has led to a surge in revenue as corporations increasingly operate their software and store data online—Wiz has said it has hit about $350 million in annual recurring revenue, a metric often used by software start-ups.

A deal would be among the largest acquisitions of a company backed by venture capital.

Wiz declined to comment on the talks, which were first reported by The Wall Street Journal. Google did not immediately respond to a request for comment.

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