Tech

apple-tv+-spent-$20b-on-original-content-if-only-people-actually-watched.

Apple TV+ spent $20B on original content. If only people actually watched.

For example, Apple TV+ is embracing bundles, which is thought to help prevent subscribers from canceling streaming subscriptions. People can currently get Apple TV+ from a Comcast streaming bundle.

And as of last month people can subscribe to and view Apple TV+ through Amazon Prime Video. As my colleague Samuel Axon explained in October, this contradicts Apple’s long-standing approach to streaming “because Apple has long held ambitions of doing exactly what Amazon is doing here: establishing itself as the central library, viewing, search, and payment hub for a variety of subscription offerings.” But without support from Netflix, “Apple’s attempt to make the TV app a universal hub of content has been continually stymied,” Axon noted.

Something has got to give

With the broader streaming industry dealing with high production costs, disappointed subscribers, and growing competition, Apple, like many stakeholders, is looking for new approaches to entertainment. For Apple, that also reportedly includes fewer theatrical releases.

It may also one day mean joining what some streaming subscribers see as the dark side of streaming: advertisements. Apple TV+ currently remains ad-free, but there are suspicions that this could change, with Apple reportedly meeting with the United Kingdom’s TV ratings body recently about ad tracking and its hiring of ad executives.

Apple’s ad-free platform and comparatively low subscription prices are some of the biggest draws for Apple TV+ subscribers, however, which would make changes to either benefit controversial.

But after five years on the market and a reported $20 billion in spending, Apple can’t be happy with 0.3 percent of available streaming viewership. Awards and prestige help put Apple TV+ on the map, but Apple needs more subscribers and eyeballs on its expensive content to have a truly successful streaming business.

Apple TV+ spent $20B on original content. If only people actually watched. Read More »

“windows-365-link”-is-microsoft’s-$349-thin-client-for-windows-in-the-cloud

“Windows 365 Link” is Microsoft’s $349 thin client for Windows in the cloud

Microsoft is announcing some new hardware today, but it’s a bit different from a typical Surface device. The Windows 365 Link, which launches in April for $349, is a mini desktop PC that exists exclusively to connect to the Windows 365 cloud service rather than running Windows locally.

The Windows 365 Link is a plain black plastic box with a Windows logo imprinted on the top—it looks like a smaller, squarer version of the Windows Dev Kit 2023, an Arm desktop that Microsoft released for developers a couple of years ago. The box has one USB-A port on the front for easy access. On the back, you get a single USB-C 3.2 port, two more USB-A ports, a full-size DisplayPort, a full-size HDMI port, an Ethernet port, and a power jack.

Windows Central reports that the device is fanless, uses an unspecified Intel processor, and includes 8GB of RAM and 64GB of storage. It runs a cut-down Windows variant that exists only to connect to local peripherals and make contact with Microsoft’s Windows 365 service. When not connected to the Internet, the PC is mostly non-functional, though there is presumably some kind of basic UI available for connecting to networks and accessories locally.

Windows 365 Link’s hardware is fairly capable as thin clients go—the local hardware doesn’t need to be able to run high-end apps, but it does need to connect to all of your desktop peripherals and your network. Microsoft says the box supports two 4K displays simultaneously and supports Wi-Fi 6E and Bluetooth 5.3 for connecting to wireless networks and keyboards, mice, headsets, and other accessories. Microsoft also says the device’s local hardware will handle video encoding and decoding for videoconferencing.

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apple’s-headphone-adapter-for-older-iphones-sells-out,-possibly-never-to-return

Apple’s headphone adapter for older iPhones sells out, possibly never to return

When Apple infamously ditched the headphone jack with the launch of the iPhone 7, it at least provided customers with a Lightning-to-3.5 mm adapter either right in the box or as a $9 standalone purchase in its online store. Now it looks like that adapter is being retired.

As MacRumors first noted, the adapter is showing as sold out in most regions, along with a few other Lightning accessories, like the even-more-archaic-seeming Lightning-to-VGA adapter. That includes the United States, where it is not possible to order the headphone adapter from Apple’s store.

Inventory has run out, and it seems unlikely Apple will make more to refill it.

This is likely part of a general phasing out of products related to the proprietary Lightning port, which was used in many Apple devices (including the iPhone) for years but has been replaced by USB-C in all of the company’s major products. A couple of older iPhone models offered at cheaper prices—the iPhone SE and the iPhone 14—are available today, but they will likely be replaced in just a couple of months.

Apple is selling a similar adapter for connecting 3.5 mm headphones to USB-C iPhones and iPads.

Nonetheless, many people out there still have older Lightning iPhones but haven’t yet made the jump to wireless headphones. Third-party options are out there that they can use—at least for now—but the popular Apple adapter seems to be following a similar script as other deprecated Apple accessories have upon their retirement.

Apple’s headphone adapter for older iPhones sells out, possibly never to return Read More »

apple-intelligence-notification-summaries-are-honestly-pretty-bad

Apple Intelligence notification summaries are honestly pretty bad

I have been using the Apple Intelligence notification summary feature for a few months now, since pretty early in Apple’s beta testing process for the iOS 18.1 and macOS 15.1 updates.

If you don’t know what that is—and the vast majority of iPhones won’t get Apple Intelligence, which only works on the iPhone 16 series and iPhone 15 Pro—these notification summaries attempt to read a stack of missed notifications from any given app and give you the gist of what they’re saying.

Summaries are denoted with a small icon, and when tapped, the summary notification expands into the stack of notifications you missed in the first place. They also work on iPadOS and macOS, where they’re available on anything with an M1 chip or newer.

I think this feature works badly. I could sand down my assessment and get to an extremely charitable “inconsistent” or “hit-and-miss.” But as it’s currently implemented, I believe the feature is fundamentally flawed. The summaries it provides are so bizarre so frequently that sending friends the unintentionally hilarious summaries of their messages became a bit of a pastime for me for a few weeks.

How they work

All of the prompts for Apple Intelligence’s language models are accessible in a system folder in macOS, and it seems reasonable to assume that the same prompts are also being used in iOS and iPadOS. Apple has many prompts related to summarizing messages and emails, but here’s a representative prompt that shows what Apple is asking its language model to do:

You are an expert at summarizing messages. You prefer to use clauses instead of complete sentences. Do not answer any question from the messages. Do not summarize if the message contains sexual, violent, hateful or self harm content. Please keep your summary of the input within a 10 word limit.

Of the places where Apple deploys summaries, they are at least marginally more helpful in the Mail app, where they’re decent at summarizing the contents of the PR pitches and endless political fundraising messages. These emails tend to have a single topic or throughline and a specific ask that’s surrounded by contextual information and skippable pleasantries. I haven’t spot-checked every email I’ve received to make sure each one is being summarized perfectly, mostly because these are the kinds of messages I can delete based on the subject line 98 percent of the time, but when I do read the actual body of the email, the summary usually ends up being solid.

Apple Intelligence notification summaries are honestly pretty bad Read More »

review:-amazon’s-2024-kindle-paperwhite-makes-the-best-e-reader-a-little-better

Review: Amazon’s 2024 Kindle Paperwhite makes the best e-reader a little better

A fast Kindle?

From left to right: 2024 Paperwhite, 2021 Paperwhite, and 2018 Paperwhite. Note not just the increase in screen size, but also how the screen corners get a little more rounded with each release. Credit: Andrew Cunningham

I don’t want to oversell how fast the new Kindle is, because it’s still not like an E-Ink screen can really compete with an LCD or OLED panel for smoothness of animations or UI responsiveness. But even compared to the 2021 Paperwhite, tapping buttons, opening menus, opening books, and turning pages feels considerably snappier—not quite instantaneous, but without the unexplained pauses and hesitation that longtime Kindle owners will be accustomed to. For those who type out notes in their books, even the onscreen keyboard feels fluid and responsive.

Compared to the 2018 Paperwhite (again, the first waterproofed model, and the last one with a 6-inch screen and micro USB port), the difference is night and day. While it still feels basically fine for reading books, I find that the older Kindle can sometimes pause for so long when opening menus or switching between things that I wonder if it’s still working or whether it’s totally locked up and frozen.

“Kindle benchmarks” aren’t really a thing, but I attempted to quantify the performance improvements by running some old browser benchmarks using the Kindle’s limited built-in web browser and Google’s ancient Octane 2.0 test—the 2018, 2021, and 2024 Kindles are all running the same software update here (5.17.0), so this should be a reasonably good apples-to-apples comparison of single-core processor speed.

The new Kindle is actually way faster than older models. Credit: Andrew Cunningham

The 2021 Kindle was roughly 30 percent faster than the 2018 Kindle. The new Paperwhite is nearly twice as fast as the 2021 Paperwhite, and well over twice as fast as the 2018 Paperwhite. That alone is enough to explain the tangible difference in responsiveness between the devices.

Turning to the new Paperwhite’s other improvements: compared side by side, the new screen is appreciably bigger, more noticeably so than the 0.2-inch size difference might suggest. And it doesn’t make the Paperwhite much larger, though it is a tiny bit taller in a way that will wreck compatibility with existing cases. But you only really appreciate the upgrade if you’re coming from one of the older 6-inch Kindles.

Review: Amazon’s 2024 Kindle Paperwhite makes the best e-reader a little better Read More »

i,-too,-installed-an-open-source-garage-door-opener,-and-i’m-loving-it

I, too, installed an open source garage door opener, and I’m loving it


Open source closed garage

OpenGarage restored my home automations and gave me a whole bunch of new ideas.

Hark! The top portion of a garage door has entered my view, and I shall alert my owner to it. Credit: Kevin Purdy

Like Ars Senior Technology Editor Lee Hutchinson, I have a garage. The door on that garage is opened and closed by a device made by a company that, as with Lee’s, offers you a way to open and close it with a smartphone app. But that app doesn’t work with my preferred home automation system, Home Assistant, and also looks and works like an app made by a garage door company.

I had looked into the ratgdo Lee installed, and raved about, but hooking it up to my particular Genie/Aladdin system would have required installing limit switches. So I instead installed an OpenGarage unit ($50 plus shipping). My garage opener now works with Home Assistant (and thereby pretty much anything else), it’s not subject to the whims of API access, and I’ve got a few ideas how to make it even better. Allow me to walk you through what I did, why I did it, and what I might do next.

Thanks, I’ll take it from here, Genie

Genie, maker of my Wi-Fi-capable garage door opener (sold as an “Aladdin Connect” system), is not in the same boat as the Chamberlain/myQ setup that inspired Lee’s project. There was a working Aladdin Connect integration in Home Assistant, until the company changed its API in January 2024. Genie said it would release its own official Home Assistant integration in June, and it did, but then it was quickly pulled back, seemingly for licensing issues. Since then, no updates on the matter. (I have emailed Genie for comment and will update this post if I receive reply.)

This is not egregious behavior, at least on the scale of garage door opener firms. And Aladdin’s app works with Google Home and Amazon Alexa, but not with Home Assistant or my secondary/lazy option, HomeKit/Apple Home. It also logs me out “for security” more often than I’d like and tells me this only after an iPhone shortcut refuses to fire. It has some decent features, but without deeper integrations, I can’t do things like have the brighter ceiling lights turn on when the door opens or flash indoor lights if the garage door stays open too long. At least not without Google or Amazon.

I’ve seen OpenGarage passed around the Home Assistant forums and subreddits over the years. It is, as the name implies, fully open source: hardware design, firmware, and app code, API, everything. It is a tiny ESP board that has an ultrasonic distance sensor and circuit relay attached. You can control and monitor it from a web browser, mobile or desktop, from IFTTT, MQTT, and with the latest firmware, you can get email alerts. I decided to pull out the 6-foot ladder and give it a go.

Prototypes of the OpenGarage unit. To me, they look like little USB-powered owls, just with very stubby wings. Credit: OpenGarage

Installing the little watching owl

You generally mount the OpenGarage unit to the roof of your garage, so the distance sensor can detect if your garage door has rolled up in front of it. There are options for mounting with magnetic contact sensors or a side view of a roll-up door, or you can figure out some other way in which two different sensor depth distances would indicate an open or closed door. If you’ve got a Security+ 2.0 door (the kind with the yellow antenna, generally), you’ll need an adapter, too.

The toughest part of an overhead install is finding a spot that gives the unit a view of your garage door, not too close to rails or other obstructing objects, but then close enough for the contact wires and USB micro cable to reach. Ideally, too, it has a view of your car when the door is closed and the car is inside, so it can report its presence. I’ve yet to find the right thing to do with the “car is inside or not” data, but the seed is planted.

OpenGarage’s introduction and explanation video.

My garage setup, like most of them, is pretty simple. There’s a big red glowing button on the wall near the door, and there are two very thin wires running from it to the opener. On the opener, there are four ports that you can open up with a screwdriver press. Most of the wires are headed to the safety sensor at the door bottom, while two come in from the opener button. After stripping a bit of wire to expose more cable, I pressed the contact wires from the OpenGarage into those same opener ports.

Wires running from terminal points in the back of a garage door opener, with one set of wires coming in from the bottom and pressed into the same press-fit holes.

The wire terminal on my Genie garage opener. The green and pink wires lead to the OpenGarage unit. Credit: Kevin Purdy

After that, I connected the wires to the OpenGarage unit’s screw terminals, then did some pencil work on the garage ceiling to figure out how far I could run the contact and micro-USB power cable, getting the proper door view while maintaining some right-angle sense of order up there. When I had reached a decent compromise between cable tension and placement, I screwed the sensor into an overhead stud and used a staple gun to secure the wires. It doesn’t look like a pro installed it, but it’s not half bad.

A garage ceiling, with drywall stud paint running across, a small device with wires running at right angles to the opener, and an opener rail beneath.

Where I ended up installing my OpenGarage unit. Key points: Above the garage door when open, view of the car below, not too close to rails, able to reach power and opener contact. Credit: Kevin Purdy

A very versatile board

If you’ve got everything placed and wired up correctly, opening the OpenGarage access point or IP address should give you an interface that shows you the status of your garage, your car (optional), and its Wi-Fi and external connections.

Image of OpenGarage web interface, showing a

The landing screen for the OpenGarage. You can only open the door or change settings if you know the device key (which you should change immediately). Credit: Kevin Purdy

It’s a handy webpage and a basic opener (provided you know the secret device key you set), but OpenGarage is more powerful in how it uses that data. OpenGarage’s device can keep a cloud connection open to Blynk or the maker’s own OpenThings.io cloud server. You can hook it up to MQTT or an IFTTT channel. It can send you alerts when your garage has been open a certain amount of time or if it’s open after a certain time of day.

Screenshot showing 5 sensors: garage, distance, restart, vehicle, and signal strength.

You’re telling me you can just… see the state of these things, at all times, on your own network? Credit: Kevin Purdy

You really don’t need a corporate garage coder

For me, the greatest benefit is in hooking OpenGarage up to Home Assistant. I’ve added an opener button to my standard dashboard (one that requires a long-press or two actions to open). I’ve restored the automation that turns on the overhead bulbs for five minutes when the garage door opens. And I can dig in if I want, like alerting me that it’s Monday night at 10 pm and I’ve yet to open the garage door, indicating I forgot to put the trash out. Or maybe some kind of NFC tag to allow for easy opening while on a bike, if that’s not a security nightmare (it might be).

Not for nothing, but OpenGarage is also a deeply likable bit of indie kit. It’s a two-person operation, with Ray Wang building on his work with the open and handy OpenSprinkler project, trading Arduino for ESP8266, and doing some 3D printing to fit the sensors and switches, and Samer Albahra providing mobile app, documentation, and other help. Their enthusiasm for DIY home control has likely brought out the same in others and certainly in me.

Photo of Kevin Purdy

Kevin is a senior technology reporter at Ars Technica, covering open-source software, PC gaming, home automation, repairability, e-bikes, and tech history. He has previously worked at Lifehacker, Wirecutter, iFixit, and Carbon Switch.

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microsoft-finally-releases-generic-install-isos-for-the-arm-version-of-windows

Microsoft finally releases generic install ISOs for the Arm version of Windows

For some PC buyers, doing a clean install of Windows right out of the box is part of the setup ritual. But for Arm-based PCs, including the Copilot+ PCs with Snapdragon X Plus and Elite chips in them, it hasn’t been possible in the same way. Microsoft (mostly) hasn’t offered generic install media that can be used to reinstall Windows on an Arm PC from scratch.

Microsoft is fixing that today—the company finally has a download page for the official Arm release of Windows 11, linked to but separate from the ISOs for the x86 versions of Windows. These are useful not just for because-I-feel-like-it clean installs, but for reinstalling Windows after you’ve upgraded your SSD and setting up Windows virtual machines on Arm-based PCs and Macs.

Previously, Microsoft did offer install media for some Windows Insider Preview Arm builds, though these are for beta versions of Windows that may or may not be feature-complete or stable. Various apps, scripts, and websites also exist to grab files from Microsoft’s servers and build “unofficial” ISOs for the Arm version of Windows, though obviously this is more complicated than just downloading a single file directly.

Microsoft finally releases generic install ISOs for the Arm version of Windows Read More »

eu-fines-meta-e800-million-for-breaking-law-with-marketplace

EU fines Meta €800 million for breaking law with Marketplace

During her tenure, Vestager has repeatedly targeted the world’s biggest tech companies, with some of the toughest actions against tech giants such as Apple, Google, and Microsoft.

The EU Commission on Thursday said Meta is “dominant in the market for personal social networks (…) as well as in the national markets for online display advertising on social media.”

Facebook Marketplace, launched in 2016, is a popular platform to buy and sell second-hand goods, especially household items such as furniture.

Meta has argued that it operates in a highly competitive environment. In a post published on Thursday, the tech giant said marketplaces in Europe continue “to grow and dominate in the EU,” pointing to platforms such as eBay, Leboncoin in France, and Marktplaats in the Netherlands, as “formidable competitors.”

Meta’s fine comes at a period of political transition both in the EU and the US.

Brussels officials have been aggressive both in their rhetoric and their antitrust probes against Big Tech giants as they sought to open markets for local start-ups.

In the past five years, EU regulators have also passed a landmark piece of legislation—the Digital Markets Act—with the aim to slow down dominant tech players and boost the local tech industry.

However, some observers expect the new commission, which is set to start a new 5-year term in weeks, to strike a more conciliatory tone over fears of retaliation from the incoming Trump administration.

© 2024 The Financial Times Ltd. All rights reserved. Not to be redistributed, copied, or modified in any way.

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Faulty Colorsofts have left some Kindle owners without an e-reader

The launch of the first-ever color Kindle isn’t going so great. Amazon’s Colorsoft began shipping on October 30, but shipments were paused after some customers complained about a yellow bar at the bottom of the screen and discoloration around the edges. Amazon is working on a fix and is offering a replacement or refund.

That’s where another problem comes in. Leading up to the launch, Amazon ran a promotion advertising that its customers could trade in their old Kindle for a 20 percent discount on the Colorsoft. And some of those customers are now returning their new Colorsoft due to the yellow bar defect—leaving them without an e-reader altogether. Amazon has yet to provide any concrete information on when the fix will be ready for the Colorsoft and when it will resume shipping. It’s a mess.

It started with an advertisement for a limited-time discount on the Colorsoft via Amazon’s trade-in program. If the device was eligible, you had to answer a few questions about its condition and then ship it off. Once Amazon appraises it, the trade-in value appears in the form of an Amazon gift card. Amazon also offered an additional 20 percent off the Colorsoft along with the trade-in credit.

Customers who decided to take advantage of the program sent in their older Kindles under the assumption that the Colorsoft would replace their current e-reader. The unexpected display issues meant this didn’t go according to plan. They’ve taken their complaints to Reddit and reviews on the Colorsoft product page on Amazon, which has a 2.5/5 star rating.

It’s worth noting that not everyone has run into the display issue—I didn’t notice it in my Colorsoft review unit—but if you do, you should reach out to Amazon’s customer service team for a refund or replacement. But this is where things get sticky. If you choose a refund and had used the discount, you’ll only get back the exact amount that you paid. Since the 20 percent off coupon is no longer valid, you’ll now have to pay full price for the Colorsoft, whenever Amazon starts shipping it again. If you choose to wait for a replacement, you’ll have to wait an estimated three to five weeks to receive the replacement model.

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after-working-with-a-dual-screen-portable-monitor-for-a-month,-i’m-a-believer

After working with a dual-screen portable monitor for a month, I’m a believer

I typically used the FlipGo Pro with a 16: 10 laptop screen, meaning that the portable monitor provided me with a taller view that differed from what most laptops offer. When the FlipGo Pro is working as one unified screen, it delivers a 6:2 (or 2:6) experience. These more unique aspect ratios, combined with the abilities to easily rotate the lightweight FlipGo Pro from portrait to landscape mode and swap between a dual or unified monitor, amplified the gadget’s versatility and minimal desk space requirement.

Dual-screen monitors edge out dual-screen PCs

The appeal of a device that can bring you two times the screen space without being a burden to carry around is obvious. Many of the options until now, however, have felt experimental, fragile, or overly niche for most people to consider.

I recently gave praise to the concept behind a laptop with a secondary screen that attaches to the primary through a 360-degree hinge on the primary display’s left side:

AceMagic X1

The AceMagic X1 dual-screen laptop.

Credit: Scharon Harding

The AceMagic X1 dual-screen laptop. Credit: Scharon Harding

Unlike the dual-screen Lenovo Yoga Book 9i, the AceMagic X1 has an integrated keyboard and touchpad. However, the PC’s questionable durability and dated components and its maker’s sketchy reputation (malware was once found inside AceMagic mini PCs) prevent me from recommending the laptop.

Meanwhile, something like the FlipGo Pro does something that today’s dual-screen laptops fail to do in their quest to provide extra screen space. With its quick swapping from one to two screens and simple adjustability, it’s easy for users of various OSes to maximize its versatility. As tech companies continue exploring the integration of extra screens, products like the FlipGo Pro remind me of the importance of evolution over sacrifice. A second screen has less value if it takes the place of critical features or quality builds. While a dual portable monitor isn’t as flashy or groundbreaking as a laptop with two full-size displays built in, when well-executed, it could be significantly more helpful—which, at least for now, is groundbreaking enough.

After working with a dual-screen portable monitor for a month, I’m a believer Read More »

amazon-ends-free-ad-supported-streaming-service-after-prime-video-with-ads-debuts

Amazon ends free ad-supported streaming service after Prime Video with ads debuts

Amazon is shutting down Freevee, its free ad-supported streaming television (FAST) service, as it heightens focus on selling ads on its Prime Video subscription service.

Amazon, which has owned IMDb since 1998, launched Freevee as IMDb Freedive in 2019. The service let people watch movies and shows, including Freevee originals, on demand without a subscription fee. Amazon’s streaming offering was also previously known as IMDb TV and rebranded to Amazon Freevee in 2022.

According to a report from Deadline this week, Freevee is being “phased out over the coming weeks,” but a firm closing date hasn’t been shared publicly.

Explaining the move to Deadline, an Amazon spokesperson said:

To deliver a simpler viewing experience for customers, we have decided to phase out Freevee branding. There will be no change to the content available for Prime members, and a vast offering of free streaming content will still be accessible for non-Prime members, including select Originals from Amazon MGM Studios, a variety of licensed movies and series, and a broad library of FAST Channels – all available on Prime Video.

The shutdown also means that producers can no longer pitch shows to Freevee as Freevee originals, and “any pending deals for such projects have been cancelled,” Deadline reported.

Freevee shows still available for free

Freevee original shows include Jury Duty, with James Marsden, Judy Justice, with Judge Judy Sheindlin, and Bosch: Legacy, a continuation of the Prime Video original series Bosch. The Freevee originals are expected to be available to watch on Prime Video after Freevee closes. People won’t need a Prime Video or Prime subscription in order to watch these shows. As of this writing, I was also able to play some Freevee original movies without logging in to a Prime Video or Prime account. Prime Video has also made some Prime Video originals, like The Lord of the Rings: The Rings of Power, available under a “Freevee” section in Prime Video where people can watch for free if they log in to an Amazon (Prime Video or Prime subscriptions not required) account. Before this week’s announcement, Prime Video and Freevee were already sharing some content.

Amazon ends free ad-supported streaming service after Prime Video with ads debuts Read More »

review:-the-fastest-of-the-m4-macbook-pros-might-be-the-least-interesting-one

Review: The fastest of the M4 MacBook Pros might be the least interesting one


Not a surprising generational update, but a lot of progress for just one year.

The new M4 Pro and M4 Max MacBook Pros. Credit: Andrew Cunningham

The new M4 Pro and M4 Max MacBook Pros. Credit: Andrew Cunningham

In some ways, my review of the new MacBook Pros will be a lot like my review of the new iMac. This is the third year and fourth generation of the Apple Silicon-era MacBook Pro design, and outwardly, few things have changed about the new M4, M4 Pro, and M4 Max laptops.

Here are the things that are different. Boosted RAM capacities, across the entire lineup but most crucially in the entry-level $1,599 M4 MacBook Pro, make the new laptops a shade cheaper and more versatile than they used to be. The new nano-texture display option, a $150 upgrade on all models, is a lovely matte-textured coating that completely eliminates reflections. There’s a third Thunderbolt port on the baseline M4 model (the M3 model had two), and it can drive up to three displays simultaneously (two external, plus the built-in screen). There’s a new webcam. It looks a little nicer and has a wide-angle lens that can show what’s on your desk instead of your face if you want it to. And there are new chips, which we’ll get to.

That is essentially the end of the list. If you are still using an Intel-era MacBook Pro, I’ll point you to our previous reviews, which mostly celebrate the improvements (more and different kids of ports, larger screens) while picking one or two nits (they are a bit larger and heavier than late-Intel MacBook Pros, and the display notch is an eyesore).

New chips: M4 and M4 Pro

That leaves us with the M4, M4 Pro, and M4 Max.

We’ve already talked a bunch about the M4 and M4 Pro in our reviews of the new iMac and the new Mac minis, but to recap, the M4 is a solid generational upgrade over the M3, thanks to its two extra efficiency cores on the CPU side. Comparatively, the M4 Pro is a much larger leap over the M3 Pro, mostly because the M3 Pro was such a mild update compared to the M2 Pro.

The M4’s single-core performance is between 14 and 21 percent faster than the M3s in our tests, and tests that use all the CPU cores are usually 20 or 30 percent faster. The GPU is occasionally as much as 33 percent faster than the M3 in our tests, though more often, the improvements are in the single or low double digits.

For the M4 Pro—bearing in mind that we tested the fully enabled version with 14 CPU cores and 20 GPU cores, and not the slightly cut down version sold in less expensive machines—single-core CPU performance is up by around 20-ish percent in our tests, in line with the regular M4’s performance advantage over the regular M3. The huge boost to CPU core count increases multicore performance by between 50 and 60 percent most of the time, a substantial boost that actually allows the M4 Pro to approach the CPU performance of the 2022 M1 Ultra. GPU performance is up by around 33 percent compared to M3 Pro, thanks to the additional GPU cores and memory bandwidth, but it’s still not as fast as any of Apple’s Max or Ultra chips, even the M1-series.

M4 Max

And finally, there’s the M4 Max (again, the fully enabled version, this one with 12 P-cores, 4 E-cores, 40 GPU cores, and 546GB/s of memory bandwidth). Single-core CPU performance is the biggest leap forward, jumping by between 18 and 28 percent in single-threaded benchmarks. Multi-core performance is generally up by between 15 and 20 percent. That’s a more-than-respectable generational leap, but it’s nowhere near what happened for the M4 Pro since both M3 Mac and M4 Max have the same CPU core counts.

The only weird thing we noticed in our testing was an inconsistent performance in our Handbrake video encoding test. Every time we ran it, it reliably took either five minutes and 20 seconds or four minutes and 30 seconds. For the slower result, power usage was also slightly reduced, which suggests to me that some kind of throttling is happening during this workload; we saw roughly these two results over and over across a dozen or so runs, each separated by at least five minutes to allow the Mac to cool back down. High Power mode didn’t make a difference in either direction.

CPU P/E-cores GPU cores RAM options Display support (including internal) Memory bandwidth
Apple M4 Max (low) 10/4 32 36GB Up to five 410GB/s
Apple M4 Max (high) 12/4 40 48/64/128GB Up to five 546GB/s
Apple M3 Max (high) 12/4 40 48/64/128GB Up to five 409.6GB/s
Apple M2 Max (high) 8/4 38 64/96GB Up to five 409.6GB/s

We shared our data with Apple and haven’t received a response. Note that we tested the M4 Max in the 16-inch MacBook Pro, and we’d expect any kind of throttling behavior to be slightly more noticeable in the 14-inch Pro since it has less room for cooling hardware.

The faster result is more in line with the rest of our multi-core tests for the M4 Max. Even the slower of the two results is faster than the M3 Max, albeit not by much. We also didn’t notice similar behavior for any of the other multi-core tests we ran. It’s worth keeping in mind if you plan to use the MacBook Pro for CPU-heavy, sustained workloads that will run for more than a few minutes at a time.

GPU performance in our tests varies widely compared to the M4 Max, with results ranging from as little as 10 or 15 percent (for 4K and 1440p GFXBench tests—the bigger boost to the 1080p version is coming partially from CPU improvements) to as high as 30 percent for the Cinebench 2024 GPU test. I suspect the benefits will vary depending on how much the apps you’re running benefit from the M4 Max’s improved memory bandwidth.

Power efficiency in the M4 Max isn’t dramatically different from the M3 Max—it’s more efficient by virtue of using roughly the same amount of power as the M3 Max and running a little faster, consuming less energy overall to do the same amount of work.

Credit: Andrew Cunningham

Finally, in a test of High Power mode, we did see some very small differences in the GFXBench scores, though not in other GPU-based tests like Cinebench and Blender or in any CPU-based tests. You might notice slightly better performance in games if you’re running them, but as with the M4 Pro, it doesn’t seem hugely beneficial. This is different from how it’s handled in many Windows PCs, including Snapdragon X Elite PCs with Arm-based chips in them because they do have substantially different performance in high-performance mode relative to the default “balanced” mode.

Nice to see you, yearly upgrade

The 14-inch and 16-inch MacBook Pros. The nano-texture glass displays eliminate all of the normal glossy-screen reflections and glare. Credit: Andrew Cunningham

The new MacBook Pros are all solid year-over-year upgrades, though they’ll be most interesting to people who bought their last MacBook Pro toward the end of the Intel era sometime in 2019 or 2020. The nano-texture display, extra speed, and extra RAM may be worth a look for owners of the M1 MacBook Pros if you truly need the best performance you can get in a laptop. But I’d still draw a pretty bright line between latter-day Intel Macs (aging, hot, getting toward the end of the line for macOS updates, not getting all the features of current macOS versions anyway) and any kind of Apple Silicon Mac (fully supported with all features, still-current designs, barely three years old at most).

Frankly, the computer that benefits the most is probably the $1,599 entry-level MacBook Pro, which, thanks to the 16GB RAM upgrade and improved multi-monitor support, is a fairly capable professional computer. Of all the places where Apple’s previous 8GB RAM floor felt inappropriate, it was in the M3 MacBook Pro. With the extra ports, high-refresh-rate screen, and nano-texture coating option, it’s a bit easier to articulate the kind of user who that laptop is actually for, separating it a bit from the 15-inch MacBook Air.

The M4 Pro version also deserves a shout-out for its particularly big performance jump compared to the M2 Pro and M3 Pro generations. It’s a little odd to have a MacBook Pro generation where the middle chip is the most impressive of the three, and that’s not to discount how fast the M4 Max is—it’s just the reality of the situation given Apple’s focus on efficiency rather than performance for the M3 Pro.

The good

  • RAM upgrades across the whole lineup. This particularly benefits the $1,599 M4 MacBook Air, which jumps from 8GB to 16GB
  • M4 and M4 Max are both respectable generational upgrades and offer substantial performance boosts from Intel or even M1 Macs
  • M4 Pro is a huge generational leap, as Apple’s M3 Pro used a more conservative design
  • Nano-texture display coating is very nice and not too expensive relative to the price of the laptops
  • Better multi-monitor support for M4 version
  • Other design things—ports, 120 Hz screen, keyboard, and trackpad—are all mostly the same as before and are all very nice

The bad

  • Occasional evidence of M4 Max performance throttling, though it’s inconsistent, and we only saw it in one of our benchmarks
  • Need to jump all the way to M4 Max to get the best GPU performance

The ugly

  • Expensive, especially once you start considering RAM and storage upgrades

Photo of Andrew Cunningham

Andrew is a Senior Technology Reporter at Ars Technica, with a focus on consumer tech including computer hardware and in-depth reviews of operating systems like Windows and macOS. Andrew lives in Philadelphia and co-hosts a weekly book podcast called Overdue.

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