Tech

engineer-proves-that-kohler’s-smart-toilet-cameras-aren’t-very-private

Engineer proves that Kohler’s smart toilet cameras aren’t very private


Kohler is getting the scoop on people’s poop.

A Dekoda smart toilet camera. Credit: Kohler

Kohler is facing backlash after an engineer pointed out that the company’s new smart toilet cameras may not be as private as it wants people to believe. The discussion raises questions about Kohler’s use of the term “end-to-end encryption” (E2EE) and the inherent privacy limitations of a device that films the goings-on of a toilet bowl.

In October, Kohler announced its first “health” product, the Dekoda. Kohler’s announcement described the $599 device (it also requires a subscription that starts at $7 per month) as a toilet bowl attachment that uses “optical sensors and validated machine-learning algorithms” to deliver “valuable insights into your health and wellness.” The announcement added:

Data flows to the personalized Kohler Health app, giving users continuous, private awareness of key health and wellness indicators—right on their phone. Features like fingerprint authentication and end-to-end encryption are designed for user privacy and security.

The average person is most likely to be familiar with E2EE through messaging apps, like Signal. Messages sent via apps with E2EE are encrypted throughout transmission. Only the message’s sender and recipient can view the decrypted messages, which is intended to prevent third parties, including the app developer, from reading them.

But how does E2EE apply to a docked camera inside a toilet?

Software engineer and former Federal Trade Commission technology advisor Simon Fondrie-Teitler sought answers about this, considering that “Kohler Health doesn’t have any user-to-user sharing features,” he wrote in a blog post this week:

 … emails exchanged with Kohler’s privacy contact clarified that the other ‘end’ that can decrypt the data is Kohler themselves: ‘User data is encrypted at rest, when it’s stored on the user’s mobile phone, toilet attachment, and on our systems. Data in transit is also encrypted end-to-end, as it travels between the user’s devices and our systems, where it is decrypted and processed to provide our service.’

Ars Technica contacted Kohler to ask if the above statement is an accurate summary of Dekoda’s “E2EE” and if Kohler employees can access data from Dekoda devices. A spokesperson responded with a company statement that basically argued that data gathered from Dekoda devices is encrypted from one end (the toilet camera) until it reaches another end, in this case, Kohler’s servers. The statement reads, in part:

The term end-to-end encryption is often used in the context of products that enable a user (sender) to communicate with another user (recipient), such as a messaging application. Kohler Health is not a messaging application. In this case, we used the term with respect to the encryption of data between our users (sender) and Kohler Health (recipient).

We encrypt data end-to-end in transit, as it travels between users’ devices and our systems, where it is decrypted and processed to provide and improve our service. We also encrypt sensitive user data at rest, when it’s stored on a user’s mobile phone, toilet attachment, and on our systems.

Although Kohler somewhat logically defines the endpoints in what it considers E2EE, at a minimum, Kohler’s definition goes against the consumer-facing spirit of E2EE. Because E2EE is, as Kohler’s statement notes, most frequently used in messaging apps, people tend to associate it with privacy from the company that enables the data transmission. Since that’s not the case with the Dekoda, Kohler’s misuse of the term E2EE can give users a false sense of privacy.

As IBM defines it, E2EE “ensures that service providers facilitating the communications … can’t access the messages.” Kohler’s statement implies that the company understood how people typically think about E2EE and still chose to use the term over more accurate alternatives, such as Transport Layer Security (TLS) encryption, which “encrypts data as it travels between a client and a server. However, it doesn’t provide strong protection against access by intermediaries such as application servers or network providers,” per IBM.

“Using terms like ‘anonymized’ and ‘encrypted’ gives an impression of a company taking privacy and security seriously—but that doesn’t mean it actually is,” RJ Cross, director of the consumer privacy program at the Public Interest Research Group (PIRG), told Ars Technica.

Smart toilet cameras are so new (and questionable) that there are few comparisons we can make here. But the Dekoda’s primary rival, the Throne, also uses confusing marketing language. The smart camera’s website makes no mention of end-to-end encryption but claims that the device uses “bank-grade encryption,” a vague term often used by marketers but that does not imply E2EE, which isn’t a mandatory banking security standard in the US.

Why didn’t anyone notice before?

As Fondrie-Teitler pointed out in his blog, it’s odd to see E2EE associated with a smart toilet camera. Despite this, I wasn’t immediately able to find online discussion around Dekoda’s use of the term, which includes the device’s website saying that the Dekoda uses “encryption at every step.”

Numerous stories about the toilet cam’s launch (examples hereherehere, and here) mentioned the device’s purported E2EE but made no statements about how E2EE is used or the implications that E2EE claims have, or don’t have, for user privacy.

It’s possible there wasn’t much questioning about the Dekoda’s E2EE claim since the type of person who worries about and understands such things is often someone who wouldn’t put a camera anywhere near their bathroom.

It’s also possible that people had other ideas for how the smart toilet camera might work. Speaking with The Register, Fondrie-Teitler suggested a design in which data never leaves the camera but admitted that he didn’t know if this is possible.

“Ideally, this type of data would remain on the user’s device for analysis, and client-side encryption would be used for backups or synchronizing historical data to new devices,” he told The Register.

What is Kohler doing with the data?

For those curious about why Kohler wants data about its customers’ waste, the answer, as it often is today, is marketing and AI.

As Fondrie-Teitler noted, Kohler’s privacy policy says Kohler can use customer data to “create aggregated, de-identified and/or anonymized data, which we may use and share with third parties for our lawful business purposes, including to analyze and improve the Kohler Health Platform and our other products and services, to promote our business, and to train our AI and machine learning models.”

In its statement, Kohler said:

If a user consents (which is optional), Kohler Health may de-identify the data and use the de-identified data to train the AI that drives our product. This consent check-box is displayed in the Kohler Health app, is optional, and is not pre-checked.

Words matter

Kohler isn’t the first tech company to confuse people with its use of the term E2EE. In April, there was debate over whether Google was truly giving Gmail for business users E2EE, since, in addition to the sender and recipient having access to decrypted messages, people inside the users’ organization who deploy and manage the KACL (Key Access Control List) server can access the key necessary for decryption.

In general, what matters most is whether the product provides the security users demand. As Ars Technica Senior Security Editor Dan Goodin wrote about Gmail’s E2EE debate:

“The new feature is of potential value to organizations that must comply with onerous regulations mandating end-to-end encryption. It most definitely isn’t suitable for consumers or anyone who wants sole control over the messages they send. Privacy advocates, take note.”

When the product in question is an Internet-connected camera that lives inside your toilet bowl, it’s important to ask whether any technology could ever make it private enough. For many, no proper terminology could rationalize such a device.

Still, if a company is going to push “health” products to people who may have health concerns and, perhaps, limited cybersecurity and tech privacy knowledge, there’s an onus on that company for clear and straightforward communication.

“Throwing security terms around that the public doesn’t understand to try and create an illusion of data privacy and security being a high priority for your company is misleading to the people who have bought your product,” Cross said.

Photo of Scharon Harding

Scharon is a Senior Technology Reporter at Ars Technica writing news, reviews, and analysis on consumer gadgets and services. She’s been reporting on technology for over 10 years, with bylines at Tom’s Hardware, Channelnomics, and CRN UK.

Engineer proves that Kohler’s smart toilet cameras aren’t very private Read More »

oneplus-15-finally-gets-fcc-clearance-after-government-shutdown-delay—preorders-live

OnePlus 15 finally gets FCC clearance after government shutdown delay—preorders live

In the Ars review of the OnePlus 15, we were floored by the phone’s incredible battery life and super-fast charging. The device’s other performance characteristics are similarly speedy, as is the OnePlus way. However, the phone is also less interesting visually compared to its predecessor, and the camera is a step down compared to the OnePlus 13, which launched not even a year ago.

OnePlus 15 side

There is somehow a 7,300 mAh battery in there.

Credit: Ryan Whitwam

There is somehow a 7,300 mAh battery in there. Credit: Ryan Whitwam

If you’re convinced, you can get in line now. Just don’t expect the phone to show up immediately. OnePlus estimates that the first units will arrive just days before the end of 2025. On the plus side, anyone who preorders now will get a free gift. You can currently choose between the OnePlus Buds Pro 3, an AIRVOOC 50 W wireless charger (fully supported on the OnePlus 15), or one of several phone cases.

While OnePlus does make great phone cases, the earbuds are the highest value option at $180 MSRP. That’s not bad for a preorder bonus! However, OnePlus notes the freebies are only available while supplies last. You can wait for the phone to appear at other retailers, and it will eventually go on sale, but you won’t get the free earbuds.

OnePlus 15 finally gets FCC clearance after government shutdown delay—preorders live Read More »

in-1995,-a-netscape-employee-wrote-a-hack-in-10-days-that-now-runs-the-internet

In 1995, a Netscape employee wrote a hack in 10 days that now runs the Internet

Thirty years ago today, Netscape Communications and Sun Microsystems issued a joint press release announcing JavaScript, an object scripting language designed for creating interactive web applications. The language emerged from a frantic 10-day sprint at pioneering browser company Netscape, where engineer Brendan Eich hacked together a working internal prototype during May 1995.

While the JavaScript language didn’t ship publicly until that September and didn’t reach a 1.0 release until March 1996, the descendants of Eich’s initial 10-day hack now run on approximately 98.9 percent of all websites with client-side code, making JavaScript the dominant programming language of the web. It’s wildly popular; beyond the browser, JavaScript powers server backends, mobile apps, desktop software, and even some embedded systems. According to several surveys, JavaScript consistently ranks among the most widely used programming languages in the world.

In crafting JavaScript, Netscape wanted a scripting language that could make webpages interactive, something lightweight that would appeal to web designers and non-professional programmers. Eich drew from several influences: The syntax looked like a trendy new programming language called Java to satisfy Netscape management, but its guts borrowed concepts from Scheme, a language Eich admired, and Self, which contributed JavaScript’s prototype-based object model.

A screenshot of the Netscape Navigator 2.0 interface.

A screenshot of the Netscape Navigator 2.0 interface. Credit: Benj Edwards

The JavaScript partnership secured endorsements from 28 major tech companies, but amusingly, the December 1995 announcement now reads like a tech industry epitaph. The endorsing companies included Digital Equipment Corporation (absorbed by Compaq, then HP), Silicon Graphics (bankrupt), and Netscape itself (bought by AOL, dismantled). Sun Microsystems, co-creator of JavaScript and owner of Java, was acquired by Oracle in 2010. JavaScript outlived them all.

What’s in a name?

The 10-day creation story has become programming folklore, but even with that kernel of truth we mentioned, it tends to oversimplify the timeline. Eich’s sprint produced a working demo, not a finished language, and over the next year, Netscape continued tweaking the design. The rushed development left JavaScript with quirks and inconsistencies that developers still complain about today. So many changes were coming down the pipeline, in fact, that it began to annoy one of the industry’s most prominent figures at the time.

In 1995, a Netscape employee wrote a hack in 10 days that now runs the Internet Read More »

after-nearly-30-years,-crucial-will-stop-selling-ram-to-consumers

After nearly 30 years, Crucial will stop selling RAM to consumers

DRAM contract prices have increased 171 percent year over year, according to industry data. Gerry Chen, general manager of memory manufacturer TeamGroup, warned that the situation will worsen in the first half of 2026 once distributors exhaust their remaining inventory. He expects supply constraints to persist through late 2027 or beyond.

The fault lies squarely at the feet of AI mania in the tech industry. The construction of new AI infrastructure has created unprecedented demand for high-bandwidth memory (HBM), the specialized DRAM used in AI accelerators from Nvidia and AMD. Memory manufacturers have been reallocating production capacity away from consumer products toward these more profitable enterprise components, and Micron has presold its entire HBM output through 2026.

A photo of the

A photo of the “Stargate I” site in Abilene, Texas. AI data center sites like this are eating up the RAM supply. Credit: OpenAI

At the moment, the structural imbalance between AI demand and consumer supply shows no signs of easing. OpenAI’s Stargate project has reportedly signed agreements for up to 900,000 wafers of DRAM per month, which could account for nearly 40 percent of global production.

The shortage has already forced companies to adapt. As Ars’ Andrew Cunningham reported, laptop maker Framework stopped selling standalone RAM kits in late November to prevent scalping and said it will likely be forced to raise prices soon.

For Micron, the calculus is clear: Enterprise customers pay more and buy in bulk. But for the DIY PC community, the decision will leave PC builders with one fewer option when reaching for the RAM sticks. In his statement, Sadana reflected on the brand’s 29-year run.

“Thanks to a passionate community of consumers, the Crucial brand has become synonymous with technical leadership, quality and reliability of leading-edge memory and storage products,” Sadana said. “We would like to thank our millions of customers, hundreds of partners and all of the Micron team members who have supported the Crucial journey for the last 29 years.”

After nearly 30 years, Crucial will stop selling RAM to consumers Read More »

prime-video-pulls-eerily-emotionless-ai-generated-anime-dubs-after-complaints

Prime Video pulls eerily emotionless AI-generated anime dubs after complaints

[S]o many talented voice actors, and you can’t even bother to hire a couple to dub a season of a show??????????? absolutely disrespectful.

Naturally, anime voice actors took offense, too. Damian Mills, for instance, said via X that voicing a “notable queer-coded character like Kaworu” in three Evangelion movie dubs for Prime Video (in 2007, 2009, and 2012) “meant a lot, especially being queer myself.”

Mills, who also does voice acting for other anime, including One Piece (Tanaka) and Dragon Ball Super (Frieza) added, “… using AI to replace dub actors on #BananaFish? It’s insulting and I can’t support this. It’s insane to me. What’s worse is Banana Fish is an older property, so there was no urgency to get a dub created.”

Amazon also seems to have rethought its March statement announcing that it would use AI to dub content “that would not have been dubbed otherwise.” For example, in 2017, Sentai Filmworks released an English dub of No Game, No Life: Zero with human voice actors.

Some dubs pulled

On Tuesday, Gizmodo reported that “several of the English language AI dubs for anime such as Banana Fish, No Game No Life: Zero, and more have now been removed.” However, some AI-generated dubs remain as of this writing, including an English dub for the anime series Pet and a Spanish one for Banana Fish, Ars Technica has confirmed.

Amazon hasn’t commented on the AI-generated dubs or why it took some of them down.

All of this comes despite Amazon’s March announcement that the AI-generated dubs would use “human expertise” for “quality control.”

The sloppy dubbing of cherished anime titles reflects a lack of precision in the broader industry as companies seek to leverage generative AI to save time and money. Prime Video has already been criticized for using AI-generated movie summaries and posters this year. And this summer, anime streaming service Crunchyroll blamed bad AI-generated subtitles on an agreement “violation” by a “third-party vendor.”

Prime Video pulls eerily emotionless AI-generated anime dubs after complaints Read More »

mad-men’s-4k-debut-botched-by-hbo-max-streaming episode-with-visible-crewmembers

Mad Men’s 4K debut botched by HBO Max streaming episode with visible crewmembers

Streaming services have a way of reviving love for old shows, and HBO Max is looking to entice old and new fans with this month’s addition of Mad Men. Instead, viewers have been laughing at the problems with the show’s 4K premiere.

Mad Men ran on the AMC channel for seven seasons from 2007 to 2015. The show had a vintage aesthetic, depicting the 1960s advertising industry in New York City.

Last month, HBO Max announced it would modernize the show by debuting a 4K version. The show originally aired in SD and HD resolutions and had not been previously made available in 4K through other means, such as Blu-ray.

However, viewers were quick to spot problems with HBO Max’s 4K Mad Men stream, the most egregious being visible crew members in the background of a scene.

The episode was “Red in the Face” (Season 1, Episode 7), which was reportedly mislabeled. In it, Roger Sterling (John Slattery) throws up oysters. In the 4K version that was streaming on HBO Max, viewers could see someone pumping a vomit hose to make the fake puke flow.

Mad Men’s 4K debut botched by HBO Max streaming episode with visible crewmembers Read More »

testing-shows-why-the-steam-machine’s-8gb-of-graphics-ram-could-be-a-problem

Testing shows why the Steam Machine’s 8GB of graphics RAM could be a problem

By Valve’s admission, its upcoming Steam Machine desktop isn’t swinging for the fences with its graphical performance. The specs promise decent 1080p-to-1440p performance in most games, with 4K occasionally reachable with assistance from FSR upscaling—about what you’d expect from a box with a modern midrange graphics card in it.

But there’s one spec that has caused some concern among Ars staffers and others with their eyes on the Steam Machine: The GPU comes with just 8GB of dedicated graphics RAM, an amount that is steadily becoming more of a bottleneck for midrange GPUs like AMD’s Radeon RX 7060 and 9060, or Nvidia’s GeForce RTX 4060 or 5060.

In our reviews of these GPUs, we’ve already run into some games where the RAM ceiling limits performance in Windows, especially at 1440p. But we’ve been doing more extensive testing of various GPUs with SteamOS, and we can confirm that in current betas, 8GB GPUs struggle even more on SteamOS than they do running the same games at the same settings in Windows 11.

The good news is that Valve is working on solutions, and having a stable platform like the Steam Machine to aim for should help improve things for other hardware with similar configurations. The bad news is there’s plenty of work left to do.

The numbers

We’ve tested an array of dedicated and integrated Radeon GPUs under SteamOS and Windows, and we’ll share more extensive results in another article soon (along with broader SteamOS-vs-Windows observations). But for our purposes here, the two GPUs that highlight the issues most effectively are the 8GB Radeon RX 7600 and the 16GB Radeon RX 7600 XT.

These dedicated GPUs have the benefit of being nearly identical to what Valve plans to ship in the Steam Machine—32 compute units (CUs) instead of Valve’s 28, but the same RDNA3 architecture. They’re also, most importantly for our purposes, pretty similar to each other—the same physical GPU die, just with slightly higher clock speeds and more RAM for the 7600 XT than for the regular 7600.

Testing shows why the Steam Machine’s 8GB of graphics RAM could be a problem Read More »

google-announces-second-android-16-release-of-2025-is-heading-to-pixels

Google announces second Android 16 release of 2025 is heading to Pixels

Material 3 Expressive came to Pixels earlier this year but not as part of the first Android 16 upgrade—Google’s relationship with Android versions is complicated these days. Regardless, Material 3 will get a bit more cohesive on Pixels following this update. Google will now apply Material theming to all icons on your device automatically, replacing legacy colored icons with theme-friendly versions. Similarly, dark mode will be supported across more apps, even if the devs haven’t added support. Google is also adding a few more icon shape options if you want to jazz up your home screen.

Android 16 screens

Credit: Google

By way of functional changes, Google has added a more intuitive way of managing parental controls—you can just use the managed device directly. Parents will be able to set a PIN code for accessing features like screen time, app usage, and so on without grabbing a different device. If you want more options or control, the new on-device settings will also help you configure Google Family Link.

Android for all

No Pixel? No problem. Google has also bundled up a collection of app and system updates that will begin rolling out today for all supported Android devices.

Chrome for Android is getting an update with tab pinning, mirroring a feature that has been in the desktop version since time immemorial. The Google Messages app is also taking care of some low-hanging fruit. When you’re invited to a group chat by a new number, the app will display group information and a one-tap option to leave and report the chat as spam.

Google’s official dialer app comes on Pixels, but it’s also in the Play Store for anyone to download. If you and your contacts use Google Dialer, you’ll soon be able to place calls with a “reason.” You can flag a call as “Urgent” to indicate to the recipient that they shouldn’t send you to voicemail. The urgent label will also remain in the call history if they miss the call.

Google announces second Android 16 release of 2025 is heading to Pixels Read More »

samsung-reveals-galaxy-z-trifold-with-10-inch-foldable-screen,-astronomical-price

Samsung reveals Galaxy Z TriFold with 10-inch foldable screen, astronomical price

Samsung has a new foldable smartphone, and it’s not just another Z Flip or Z Fold. The Galaxy Z TriFold has three articulating sections that house a massive 10-inch tablet-style screen, along with a traditional smartphone screen on the outside. The lavish new smartphone is launching this month in South Korea with a hefty price tag, and it will eventually make its way to the US in early 2026.

Samsung says it refined its Armor FlexHinge design for the TriFold. The device’s two hinges are slightly different sizes because the phone’s three panels have distinct shapes. The center panel is the thickest at 4.2 mm, and the other two are fractions of a millimeter thinner. The phone has apparently been designed to account for the varying sizes and weights, allowing the frame to fold up tight in a pocketable form factor.

Huawei’s impressive Mate XT tri-fold phones have been making the rounds online, but they’re not available in Western markets. Samsung’s new foldable looks similar at a glance, but the way the three panels fit together is different. The Mate XT folds in a Z-shaped configuration, using part of the main screen as the cover display. On Samsung’s phone, the left and right segments fold inward behind the separate cover screen. Samsung claims it has tested the design extensively to verify that the hinges will hold up to daily use for years.

Precision Engineering in Every Fold | Galaxy Z TriFold

While this does push the definition of “pocketable” for some people, the Galaxy Z TriFold is a tablet that technically fits in your pocket. When folded, it measures 12.9 mm thick, which is much more unwieldy than the Galaxy Z Fold 7‘s 8.9 mm profile. However, the TriFold is only a little thicker than Samsung’s older tablet-style foldables like the Galaxy Z Fold 6. The 1080p cover screen measures 6.5 inches, which is also quite similar to the Z Fold 7. It is very, very heavy for a phone, though, tipping the scales at 309 g.

Samsung reveals Galaxy Z TriFold with 10-inch foldable screen, astronomical price Read More »

even-microsoft’s-retro-holiday-sweaters-are-having-copilot-forced-upon-them

Even Microsoft’s retro holiday sweaters are having Copilot forced upon them

I can take or leave some of the things that Microsoft is doing with Windows 11 these days, but I do usually enjoy the company’s yearly limited-time holiday sweater releases. Usually crafted around a specific image or product from the company’s ’90s-and-early-2000s heyday—2022’s sweater was Clippy themed, and 2023’s was just the Windows XP Bliss wallpaper in sweater form—the sweaters usually hit the exact combination of dorky/cute/recognizable that makes for a good holiday party conversation starter.

Microsoft is reviving the tradition for 2025 after taking a year off, and the design for this year’s flagship $80 sweater is mostly in line with what the company has done in past years. The 2025 “Artifact Holiday Sweater” revives multiple pixelated icons that Windows 3.1-to-XP users will recognize, including Notepad, Reversi, Paint, MS-DOS, Internet Explorer, and even the MSN butterfly logo. Clippy is, once again, front and center, looking happy to be included.

Not all of the icons are from Microsoft’s past; a sunglasses-wearing emoji, a “50” in the style of the old flying Windows icon (for Microsoft’s 50th anniversary), and a Minecraft Creeper face all nod to the company’s more modern products. But the only one I really take issue with is on the right sleeve, where Microsoft has stuck a pixelated monochrome icon for its Copilot AI assistant.

Even Microsoft’s retro holiday sweaters are having Copilot forced upon them Read More »

netflix-quietly-drops-support-for-casting-to-most-tvs

Netflix quietly drops support for casting to most TVs

Have you been trying to cast Stranger Things from your phone, only to find that your TV isn’t cooperating? It’s not the TV—Netflix is to blame for this one, and it’s intentional. The streaming app has recently updated its support for Google Cast to disable the feature in most situations. You’ll need to pay for one of the company’s more expensive plans, and even then, Netflix will only cast to older TVs and streaming dongles.

The Google Cast system began appearing in apps shortly after the original Chromecast launched in 2013. Since then, Netflix users have been able to start video streams on TVs and streaming boxes from the mobile app. That was vital for streaming targets without their own remote or on-screen interface, but times change.

Today, Google has moved beyond the remote-free Chromecast experience, and most TVs have their own standalone Netflix apps. Netflix itself is also allergic to anything that would allow people to share passwords or watch in a new place. Over the last couple of weeks, Netflix updated its app to remove most casting options, mirroring a change in 2019 to kill Apple AirPlay.

The company’s support site (spotted by Android Authority) now clarifies that casting is only supported in a narrow set of circumstances. First, you need to be paying for one of the ad-free service tiers, which start at $18 per month. Those on the $8 ad-supported plan won’t have casting support.

Even then, Casting only appears for devices without a remote, like the earlier generations of Google Chromecasts, as well as some older TVs with Cast built in. For example, anyone still rocking Google’s 3rd Gen Chromecast from 2018 can cast video in Netflix, but those with the 2020 Chromecast dongle (which has a remote and a full Android OS) will have to use the TV app. Essentially, anything running Android/Google TV or a smart TV with a full Netflix app will force you to log in before you can watch anything.

Netflix quietly drops support for casting to most TVs Read More »

we-put-the-new-pocket-size-vinyl-format-to-the-test—with-mixed-results

We put the new pocket-size vinyl format to the test—with mixed results


is that a record in your pocket?

It’s a fun new format, but finding a place in the market may be challenging.

A 4-inch Tiny Vinyl record. Credit: Chris Foresman

A 4-inch Tiny Vinyl record. Credit: Chris Foresman

We recently looked at Tiny vinyl, a new miniature vinyl single format developed through a collaboration between a toy industry veteran and the world’s largest vinyl record manufacturer. The 4-inch singles are pressed in a process nearly identical to standard 12-inch LPs or 7-inch singles, except everything is smaller. They have a standard-size spindle hole and play at 33⅓ RPM, and they hold up to four minutes of music per side.

Several smaller bands, like The Band Loula and Rainbow Kitten Surprise, and some industry veterans like Blake Shelton and Melissa Etheridge, have already experimented with the format. But Tiny Vinyl partnered with US retail giant Target for its big coming-out party this fall, with 44 exclusive titles launching throughout the end of this year.

Tiny Vinyl supplied a few promotional copies of releases from former America’s Got Talent finalist Grace VanderWaal, The Band Loula, country pop stars Florida Georgia Line, and jazz legends the Vince Guaraldi Trio so I could get a first-hand look at how the records actually play. I tested these titles as well as several others I picked up at retail, playing them on an Audio Technica LP-120 direct drive manual turntable connected to a Yamaha S-301 integrated amplifier and playing through a pair of vintage Klipsch kg4 speakers.

I also played them out on a Crosley portable suitcase-style turntable, and for fun, I tried to play them on the miniature RSD3 turntable made for 3-inch singles to try to see what’s possible with a variety of hardware.

Tiny Vinyl releases cover several genres, including hip-hop, rock, country, pop, indie, and show tunes. Credit: Chris Foresman

Automatic turntables need not apply

First and foremost, I’ll note that the 4-inch diameter is essentially the same size as the label on a standard 12-inch LP. So any sort of automatic turntable won’t really work for 4-inch vinyl; most aren’t equipped to set the stylus at anything other than 12 inches or 7 inches, and even if they could, the automatic return would kick in before reaching the grooves where the music starts. Some automatic turntables allow switching to a manual mode, but they otherwise cannot play Tiny Vinyl records.

But if you have a turntable with a fully manual tonearm—including a wide array from DJ-style direct drive turntables or audiophile belt-drive turntables like those from Fluance, U-turn, or Pro-ject—you’re in luck. The tonearm can be placed on these records, and they will track the grooves well.

Lining up the stylus can be a challenge with such small records, but once it’s in place, the stylus on my LP120—a nude elliptical—tracked well. I also tried a few listens with a standard conical stylus since that’s what would be most common across a variety of low- and mid-range turntables. The elliptical stylus tracked slightly better in our experience; higher-end styli may track the extremely fine grooves even better but would probably be overkill given that the physical limitations of the format introduce some distortion, which would likely be more apparent with such gear.

While Tiny Vinyl will probably appeal most to pop music fans, I played a variety of music styles, including rock, country, dance pop, hip-hop, jazz, and even showtunes. The main sonic difference I noted when a direct comparison was available was that the Tiny Vinyl version of a track tended to sound quieter than the same track playing on a 12-inch LP at the same volume setting on the amplifier.

This Kacey Musgraves Tiny Vinyl includes songs from her album Deeper Well. Credit: Chris Foresman

It’s not unusual for different records to be mastered at different volumes; making the overall sound quieter means smaller modulations in the groove so they can be placed closer together. This is true for any album that has a side running longer than about 22 minutes, but it’s especially important to maintain the four-minute runtime on Tiny Vinyl. (This is also why the last song or two on many LP slides tend to be quieter or slower songs; it’s easier for these songs to sound better at the center of the record, where linear tracking speed decreases.)

That said, most of the songs I listened to tended to have a slight but audible increase in distortion as the grooves approached the physical limits of alignment for the stylus. This was usually only perceptible in the last several seconds of a song, which more discerning listeners would likely find objectionable. But sound quality overall is still comparable to typical vinyl records. It won’t compare to the most exacting pressings from the likes of Mobile Fidelity Labs, for instance, but then again, the sort of audiophile who would pay for the equipment to get the most out of such records probably won’t buy Tiny Vinyl in the first place, except perhaps as a conversation piece.

I also tried playing our Tiny Vinyl on a Crosley suitcase-style turntable since it has a manual tone arm. The model I have on hand has an Audio Technica AT3600L cartridge and stereo speakers, so it’s a bit nicer than the entry-level Cruiser models you’ll typically find at malls or department stores. But these are extremely popular first turntables for a lot of young people, so it seemed reasonable to consider how Tiny Vinyl sounds on these devices.

Unfortunately, I couldn’t play Tiny Vinyl on this turntable. Despite having a manual tone arm and an option to turn off the auto-start and stop of the turntable platter, the Crosley platter is designed for 7-inch and 12-inch vinyl—the Tiny Vinyl we tried wouldn’t even spin on the turntable without the addition of a slipmat of some kind.

Once I got it spinning, though, the tone arm simply would not track beyond the first couple of grooves before hitting some physical limitation of its gimbal. Since many of the suitcase-style turntables often share designs and parts, I suspect this would be a problem for most of the Crosley, Victrola, or other brands you might find at a big-box retailer.

Some releases really take advantage of the extra real estate of the gatefold jacket and printed inner sleeve,  Chris Foresman

Additionally, I compared the classic track “Linus and Lucy” from A Charlie Brown Christmas with a 2012 pressing of the full album, as well as the 2019 3-inch version using an adapter, all on the LP-120, to give readers the best comparison across formats.

Again, the LP version of the seminal soundtrack from A Charlie Brown Christmas sounded bright and noticeably louder than its 4-inch counterpart. No major surprises here. And of course, the LP includes the entire soundtrack, so if you’re a big fan of the film or the kind of contemplative, piano-based jazz that Vince Guaraldi is famous for, you’ll probably spring for the full album.

The 3-inch version of “Linus and Lucy” unsurprisingly sounds fairly comparable to the Tiny Vinyl version, with a much quieter playback at the same amplifier settings. But it also sounds a lot noisier, likely due to the differences in materials used in manufacturing.

Though 3-inch records can play on standard turntables, as I did here, they’re designed to go hand-in-hand with one of the many Crosley RSD3 variants released in the last five years, or on the Crosley Mini Cruiser turntable. If you manage to pick up an original 8ban player, you could get the original lo-fi, “noisy analog” sound that Bandai had intended as well. That’s really part of the 3-inch vinyl aesthetic.

Newer 3-inch vinyl singles are coming with a standard spindle hole, which makes them easier to play on standard turntables. It also means there are now adapters for the tiny spindle to fit these holes, so you can technically put a 4-inch single on them. But due to the design of the tonearm and its rest, the stylus won’t swing out to the edge of Tiny Vinyl; instead, you can only play starting at grooves around the 3-inch mark. It’s a little unfortunate because it would otherwise be fun to play these miniature singles on hardware that is a little more right-sized ergonomically.

Big stack of tiny records. Credit: Chris Foresman

Four-inch Tiny Vinyl singles, on the other hand, are intended to be played on standard turntables, and they do that fairly well as long as you can manually place the tonearm and it’s not otherwise limited physically from tracking its grooves. The sound was not expected to compare to a quality 12-inch pressing, and it doesn’t. But it still sounds good. And especially if your available space is at a premium, you might consider a Tiny Vinyl with the most well-known and popular tracks from a certain album or artist (like these songs from A Charlie Brown Christmas) over a full album that may cost upward of $35.

Fun for casual listeners, not for audiophiles

Overall, Tiny Vinyl still offers much of the visceral experience of playing standard vinyl records—the cover art, the liner notes, handling the record as you place it on the turntable—just in miniature. The cost is less than a typical LP, and the weight is significantly less, so there are definite benefits for casual listeners. On the other hand, serious collectors will gravitate toward 12-inch albums and—perhaps less so—7-inch singles. Ironically, the casual listeners the format would most likely appeal to are the least likely to have the equipment to play it. That will limit Tiny Vinyl’s mass-market appeal outside of just being a cool thing to put on the shelf that technically could be played on a turntable.

The Good:

  • Small enough to easily fit in a jacket pocket or the like
  • Use less resources to make and ship
  • With the gatefold jacket, printed inner sleeve, and color vinyl options, these look as cool as most full-size albums
  • Plays fine on manual turntables

The Bad:

  • Sound quality is (unsurprisingly) compromised
  • Price isn’t lower than typical 7-inch singles

The Ugly:

  • Won’t work on automatic-only turntables, like the very popular AT-LP60 series or the very popular suitcase-style turntables that are often an inexpensive “first” turntable for many

We put the new pocket-size vinyl format to the test—with mixed results Read More »