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trailer-for-del-toro’s-frankenstein-is-pure-macabre-mythology

Trailer for del Toro’s Frankenstein is pure macabre mythology

Per the official synopsis:

Oscar-winning director Guillermo del Toro adapts Mary Shelley’s classic tale of Victor Frankenstein, a brilliant but egotistical scientist who brings a creature to life in a monstrous experiment that ultimately leads to the undoing of both the creator and his tragic creation.

In addition to Isaac, the cast includes Jacob Elordi as the Creature; Mia Goth as Elizabeth Lavenza, who is engaged to Victor’s young brother William, played by William Kammerer; Lars Mikkelsen as Captain Anderson; Christoph Waltz as Heinrich Harlander, uncle to Elizabeth and wealthy financer of Victor’s experiments; Charles Dance as Victor’s father Leopold; Lauren Collins as Victor’s late mother Claire; David Bradley as the blind man; Sofia Galasso as the little girl; Ralph Ineson as Professor Krempe; and Burn Gorman as Fritz.

The trailer looks every bit as mythically epic and visually lavish as del Toro said he wanted for his version. “I remember pieces, the Creature says in a voiceover as footage plays out. “Memories of different men. Then I saw it. Your name. Victor Frankenstein. My creator. I demand a single grace from you. If you are not to award me love, then I will indulge in rage.”

We see lavish balls, Victor’s Gothic laboratory, a ship trapped in Arctic ice, and lots and lots of consuming fire—everything one could want in a Frankenstein movie from a master of macabre mythologies.

Frankenstein hits theaters on October 17, 2025. It will start streaming on Netflix on November 7.

poster art

Credit: Netflix

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They’re golden: Fictional band from K-Pop Demon Hunters tops the charts

The fictional band Huntr/x, from K-Pop Demon Hunters, has a real-world hit with “Golden.”

Netflix has a summer megahit on its hands with its animated musical feature film, K-Pop Demon Hunters. Since its June release, the critically acclaimed film has won fans of all ages, fueled by a killer Korean pop soundtrack featuring one earworm after another. The biggest hit is “Golden,” which just hit No. 1 on Billboard’s Top 100 chart. (The last time a fictional ensemble topped the charts was in 2022 with Encanto‘s “We Don’t Talk About Bruno.”)

K-Pop Demon Hunters is now Netflix’s most-watched animated film of all time, and that’s not just because of the infectious music. The Sony Animation team delivers bold visuals that evoke the look and feel of anime, the plot is briskly paced, and the script strikes a fine balance between humor and heart.

(Spoilers below.)

The film deftly lays out the central premise in the first few minutes. In ancient times, demons roamed the Earth freely and preyed upon human souls, until a trio of women—gifted singers and demon hunters—created a magical protective barrier with their voices known as the Honmoon, trapping the demons behind it. The Honmoon has been maintained ever since by subsequent musical trios/demon hunters from each generation. The dream is that one day, the Honmoon will become so strong it will turn “golden” and seal away the demons forever.

Naturally the demons, led by their king Gwi-Ma (Lee Byung-hun), don’t want that to happen, but the latest incarnation of demon hunters—a K-Pop band called Huntr/x—is close to accomplishing the Golden Honmoon. Rumi (Arden Cho) is the lead singer, Mira (May Hong) is the group’s dancer/choreographer, and American-born Zoey (Ji-young Yoo) is the rapper and lyricist. But Rumi harbors a secret: her father was a demon, and she is marked by the telltale purple “patterns,” which she keeps hidden from her bandmates.

Hoping to destroy the Honmoon once and for all, Gwi-Ma sends five of his demons to form a K-pop boy band, the Saja Boys, led by Jinu (Ahn Hyo-seop). Their popularity soon rivals that of Huntr/x and threatens the Honmoon—just as Rumi’s patterns spread to her throat and weaken her singing voice.

How it’s done, done, done

Mira, Rumi, and Zoey take a timeout from fighting demons to carb-load with ramen. Netflix

That’s a big problem because their new hit single, “Golden” (performed by South Korean singer/songwriter Ejae), spans an impressive three-octave range, eventually hitting an A-5  on the chorus—a high note usually reserved for classically trained operatic sopranos. (Ejae’s performance on this song has impressed a lot of YouTube vocal coaches.) And the first live global performance of “Golden” is supposed to be the event that ushers in the Golden Honmoon. It’s a soaring, impeccably constructed “I Want” tune typical of Disney princesses.

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netflix-drops-one-piece-s2-teaser,-renews-for-s3

Netflix drops One Piece S2 teaser, renews for S3

We have the first teaser for the second season of Netflix’s live-action series adaptation of One Piece, subtitled Into the Grand Line. The streaming platform also released some first-look images and announced that the series has been renewed for a third season.

(Some spoilers for S1 below.)

As previously reported, the original One Piece manga debuted in 1997, following the adventures of one Monkey D. Luffy, who heads a motley crew called the Straw Hat Pirates. There’s swordsman Roronoa Zoro, thief and navigator Nami, sniper and compulsive liar Usopp, and a cook named Sanji. They’re searching for the legendary One Piece, a mythical treasure that would make anyone who possesses it King of the Pirates. Monkey wants to be the Pirate King, but so do a host of other pirates with their own ships and crews.

An anime TV series based on the original manga premiered in 1999 and became a global hit; it was the most-watched TV show of 2022, even beating out Stranger Things. So Netflix decided to make a live-action version, which received critical and popular acclaim, particularly for its fidelity to the source material. Iñaki  Godoy stars as Monkey, who has rubber-like abilities thanks to accidentally ingesting a Devil Fruit. Mackenyu plays Zoro, Emily Rudd plays Nami, Taz Skylar plays Sanji, and Jacob Romero Gibson plays Usopp, son of an infamous pirate father named Yasopp. The S2 teaser features several new faces that will be familiar to fans of the manga and anime series.

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Review: The Sandman S2 is a classic tragedy, beautifully told

I unequivocally loved the first season of The Sandman, the Netflix adaptation of Neil Gaiman’s influential graphic novel series (of which I am longtime fan). I thought it captured the surreal, dream-like feel and tone of its source material, striking a perfect balance between the anthology approach of the graphic novels and grounding the narrative by focusing on the arc of its central figure: Morpheus, lord of the Dreaming.  It’s been a long wait for the second and final season, but S2 retains all those elements to bring Dream’s story to its inevitably tragic, yet satisfying, end.

(Spoilers below; some major S2 reveals after the second gallery. We’ll give you a heads-up when we get there.)

When Netflix announced in January that The Sandman would end with S2, speculation abounded that this was due to sexual misconduct allegations against Gaiman (who has denied them). However, showrunner Allan Heinberg wrote on X that the plan had long been for there to be only two seasons because the show’s creators felt they had only enough material to fill two seasons, and frankly, they were right. The first season covered the storylines of Preludes and Nocturnes and A Doll’s House, with bonus episodes adapting “Dream of a Thousand Cats” and “Calliope” from Dream Country.

The S2 source material is drawn primarily from Seasons of Mists, Brief Lives, The Kindly Ones, and The Wake, weaving in relevant material from Fables and Reflections—most notably “The Song of Orpheus” and elements of “Thermidor”—and the award-winning “A Midsummer Night’s Dream” from Dream Country. This season’s bonus episode adapts the 1993 standalone spinoff Death: The High Cost of Living. All that’s really missing is A Game of You—which focuses on Barbie (a minor character introduced in A Doll’s House) trying to save her magical dream realm from the evil forces of the Cuckoo—and a handful of standalone short stories. None of that material has any bearing on the Dream King’s larger character arc, so we lose little by the omissions.

Making amends

After escaping his captors, regaining his talismans, tracking down the rogue Corinthian (Boyd Holbrook), and dealing with a Vortex, S2 finds Morpheus (Tom Sturridge) rebuilding the Dreaming, which had fallen into disrepair during his long absence. He is interrupted by his sibling Destiny’s (Adrian Lester) unexpected summons to a family meeting, including Death (Kirby Howell-Baptiste), Desire (Mason Alexander Park), Despair (Donna Preston), and Delirium (Esmé Creed-Miles).

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After 5 years in development, the Assassin’s Creed TV series is happening

The long-running video game series Assassin’s Creed will get a live-action TV series adaptation. Variety and The Hollywood Reporter report that Netflix has greenlit the series after years of development hell; the intention to produce the series was announced in 2020.

The series had been through multiple creative teams even before it was greenlit, but Netflix settled on two co-showrunners. Roberto Patino, a writer on FX’s Sons of Anarchy and HBO’s Westworld, will join David Wiener, who led Paramount+’s Halo TV series as well as Fear the Walking Dead.

The two released a joint statement with the news that the show is moving forward:

We’ve been fans of Assassin’s Creed since its release in 2007. Every day we work on this show, we come away excited and humbled by the possibilities that Assassin’s Creed opens to us. Beneath the scope, the spectacle, the parkour and the thrills is a baseline for the most essential kind of human story—about people searching for purpose, struggling with questions of identity and destiny and faith. It is about power and violence and sex and greed and vengeance. But more than anything, this is a show about the value of human connection, across cultures, across time. And it’s about what we stand to lose as a species, when those connections break. We’ve got an amazing team behind us with the folks at Ubisoft and our champions at Netflix, and we’re committed to creating something undeniable for fans all over the planet.

Not many details are known about the series, beyond the obvious: like the games, it will follow a shadow war between the rival Templars and Assassins factions fought across centuries and cultures, with characters diving into genetic memory to experience the lives of ancestors who played pivotal roles in the war. There are no public details about characters or casting.

After 5 years in development, the Assassin’s Creed TV series is happening Read More »

netflix’s-first-show-with-generative-ai-is-a-sign-of-what’s-to-come-in-tv,-film

Netflix’s first show with generative AI is a sign of what’s to come in TV, film

Netflix used generative AI in an original, scripted series that debuted this year, it revealed this week. Producers used the technology to create a scene in which a building collapses, hinting at the growing use of generative AI in entertainment.

During a call with investors yesterday, Netflix co-CEO Ted Sarandos revealed that Netflix’s Argentine show The Eternaut, which premiered in April, is “the very first GenAI final footage to appear on screen in a Netflix, Inc. original series or film.” Sarandos further explained, per a transcript of the call, saying:

The creators wanted to show a building collapsing in Buenos Aires. So our iLine team, [which is the production innovation group inside the visual effects house at Netflix effects studio Scanline], partnered with their creative team using AI-powered tools. … And in fact, that VFX sequence was completed 10 times faster than it could have been completed with visual, traditional VFX tools and workflows. And, also, the cost of it would just not have been feasible for a show in that budget.

Sarandos claimed that viewers have been “thrilled with the results”; although that likely has much to do with how the rest of the series, based on a comic, plays out, not just one, AI-crafted scene.

More generative AI on Netflix

Still, Netflix seems open to using generative AI in shows and movies more, with Sarandos saying the tech “represents an incredible opportunity to help creators make films and series better, not just cheaper.”

“Our creators are already seeing the benefits in production through pre-visualization and shot planning work and, certainly, visual effects,” he said. “It used to be that only big-budget projects would have access to advanced visual effects like de-aging.”

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linda-hamilton-rocks-stranger-things’-s5-extended-teaser

Linda Hamilton rocks Stranger Things’ S5 extended teaser

Netflix has finally released an extended teaser for the fifth and final season of Stranger Things, airing late this year. It’s got everything we could hope for in terms of the conclusive showdown—spooky shots of the Upside Down bleeding into Hawkins, attacking demo-dogs, flamethrowers—plus an armed and dangerous Linda Hamilton taking on the monsters beside our plucky Hawkins crew.

(Spoilers for prior seasons below.)

S4 ended with Vecna—the Big Bad behind it all—opening the gate that allowed the Upside Down to leak into Hawkins. We’re getting a time jump for S5, but in a way, we’re coming full circle, since the events coincide with the third anniversary of Will’s original disappearance in S1. The fifth season will have eight episodes, and each one will be looong—akin to eight feature-length films. Per the official premise:

The fall of 1987. Hawkins is scarred by the opening of the Rifts, and our heroes are united by a single goal: find and kill Vecna. But he has vanished — his whereabouts and plans unknown. Complicating their mission, the government has placed the town under military quarantine and intensified its hunt for Eleven, forcing her back into hiding. As the anniversary of Will’s disappearance approaches, so does a heavy, familiar dread. The final battle is looming — and with it, a darkness more powerful and more deadly than anything they’ve faced before. To end this nightmare, they’ll need everyone — the full party — standing together, one last time.

In addition to the returning main cast, Amybeth McNulty and Gabriella Pizzolo are back as Vicki and Dustin’s girlfriend, Suzie, respectively, with Jamie Campbell Bower reprising his role as Vecna. Linda Hamilton joins the cast as Dr. Kay, along with Nell Fisher as Holly Wheeler, Jake Connelly as Derek Turnbow, and Alex Breaux as Lt. Akers.

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Netflix will start showing traditional broadcast channels next summer

In a move that further intensifies the reflection of the cable business it’s slowly killing, Netflix will start showing broadcast channels next summer.

The world’s largest streaming provider announced today that starting next year, all Netflix subscribers in France will be able to watch broadcast channels from TF1 Group, France’s biggest commercial broadcaster, which also owns streaming services and creates content. Financial Times (FT) reported that users will be able to watch all five TF1 linear channels.

Netflix’s French customers will also gain access to “more than 30,000 hours” of on-demand TF1 content in the summer of 2026, FT reported. TF1’s content selection includes scripted dramas, reality shows like The Voice, and live sports.

Before this announcement, Netflix and TF1 were already “creative partners,” according to Netflix, and co-produced titles like Les Combattantes, a French historical miniseries whose title translates to Women at War.

The companies didn’t disclose financial details of the deal.

Traditional media’s unlikely savior

In a statement, Netflix co-CEO Greg Peters highlighted the TF1 deal as a driver of subscriber engagement, a focus that Netflix will increasingly emphasize with investors following its recent decision to stop sharing subscriber counts. Netflix claims to have “over” 300 million subscribers.

“By teaming up with France’s leading broadcaster, we will provide French consumers with even more reasons to come to Netflix every day and to stay with us for all their entertainment,” Peters said.

Meanwhile, TF1 gains advertising opportunities, as the commercials its channels show will likely attract more eyeballs in the form of Netflix subscribers.

“As viewing habits shift toward on-demand consumption and audience fragmentation increases, this unprecedented alliance will enable our premium content to reach unparalleled audiences and unlock new reach for advertisers within an ecosystem that perfectly complements our TF1+ [streaming] platform,” Rodolphe Belmer, CEO of TF1 Group, said in a statement.

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Prepare to bid farewell to The Sandman with S2 trailer

There are some design changes from S1. “Design-wise, Dream has a new palace which symbolizes his intense desire to move on from the events of S1,” said Heinberg. “Which means his throne room has had a remodel. As has the outer lobby. We also explore a number of entirely new time periods, worlds, and realms. And all the designs—the sets, the costumes, the props, the VFX—have their roots in the comics.”

Naturally, Sturridge is returning as Morpheus/Dream, as are Kirby as Death; Mason Alexander Park as Desire; Donna Preston as Despair; and Christie as Lucifer. Judging by the trailer, we’ll also see Stephen Fry returning as Fiddler’s Green, Holbrook’s The Corinthian, Mervyn Pumpkinhead (voiced by Mark Hamill), and The Fates (Dinita Gohil, Nina Wadia, and Souad Faress played Maiden, Mother, and Crone, respectively, in S1).

New cast members include Adrian Lester as Destiny, Esmé Creed-Miles as Delirium, and Barry Sloane as Destruction, aka The Prodigal, as well as Ruairi O’Connor as Orpheus, Freddie Fox as Loki, Clive Russell as Odin, Laurence O’Fuarain as Thor, Ann Skelly as Nuala, Douglas Booth as Cluracan, Jack Gleeson as Puck, Indya Moore as Wanda, and Steve Coogan as the voice of Barnabas, canine companion to Destruction.

The second season of The Sandman will premiere on Netflix in two parts. Volume 1 drops on July 13, 2025; Volume II starts streaming on July 25, 2025. The bonus episode, “Death: The High Cost of Living,” will air on July 31, 2025.

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Squid Game trailer anchors Netflix Tudum event


Also: Wednesday S2 sneak peek, Stranger Things S5 premiere date, Frankenstein teaser, more Benoit Blanc.

Squid Game returns this month for its third and final season. Credit: Netflix

Netflix held its Tudum Global Fan Event in Los Angeles this weekend to showcase its upcoming slate of programming. Among the highlights: the official trailer for the third and final season of Squid Game, the first six minutes of Wednesday S2, a teaser for Guillermo del Toro’s Frankenstein, and date announcements for the fifth and final season of Stranger Things, as well as Wake Up Dead Man: A Knives Out Mystery.

(Some spoilers below.)

Squid Game S3

As previously reported, Squid Game‘s first season followed Seong Gi-hun (Lee Jung-Jae), a down-on-his-luck gambler who has little left to lose when he agrees to play children’s playground games against 455 other players for money. The twist? If you lose a game, you die. If you cheat, you die. And if you win, you might also die. In the S1 finale, Gi-hun faced off against fellow finalist and childhood friend Cho Sang-woo (Park Hae-soo) in the titular “squid game.” He won their fight but refused to kill his friend. Sang-woo instead stabbed himself in the neck, leaving Gi-hun the guilt-ridden winner.

S2 was set three years later. Gi-hun successfully finagled his way back into the game, intent on revenge against the Front Man (Lee Byung-hun). Meanwhile, Front Man’s police officer brother, Jun-ho (Wi Ha-joon), hired mercenaries to track down the island where the game is staged. Alliances formed and shifted as the games proceeded, with betrayals galore, culminating in the loss of Gi-hun’s friend and ally Player 390 and a cliffhanger ending.

Series creator Hwang Dong-hyuk conceived of S2 and S3 as a single season, but there were too many episodes, so he split them over two seasons. Back in January we got our first glimpse of S3 when Netflix released a 15-second teaser on X, introducing a brand-new killer doll dubbed Chul-su—similar to the giant “Red Light, Green Light” doll Young-hee. Per the official premise:

A failed rebellion, the death of a friend, and a secret betrayal. Picking up in the aftermath of Season 2’s bloody cliffhanger, the third and final season of Netflix’s most popular series finds Gi-hun, a.k.a. Player 456, at his lowest point yet. But the Squid Game stops for no one, so Gi-hun will be forced to make some important choices in the face of overwhelming despair as he and the surviving players are thrust into deadlier games that test everyone’s resolve. With each round, their choices lead to increasingly grave consequences. Meanwhile, In-ho resumes his role as Front Man to welcome the mysterious VIPs, and his brother Jun-ho continues his search for the elusive island, unaware there’s a traitor in their midst. Will Gi-hun make the right decisions, or will Front Man finally break his spirit?

The third season of Squid Game drops on Netflix on June 27, 2025.

Wednesday S2

Star Jenna Ortega put her own stamp on the iconic title character in the first season of Wednesday. At Tudum, Netflix introduced footage of S2’s first six minutes with a performance by Lady Gaga, who emerged from a coffin to perform a couple of spooky numbers—including “Bloody Mary” from Born This Way. (We can thank a viral video featuring the tune set to Wednesday’s fantastic S1 dancing sequence for that.)

As previously reported, along with Ortega, most of the main cast is returning for S2, including Emma Myers as Enid, and Joy Sunday as Bianca. Reprising their roles: Luis Guzman and Catherine Zeta-Jones as Gomez and Morticia Addams; Isaac Ordonez as Pugsley Addams; Victor Dorobantu as Thing; Fred Armisen as Uncle Fester; Luyanda Unati Lewis-Nyawo as Deputy Ritchie Santiago; Hunter Doohan as Tyler Galpin, revealed as a murderous Hyde in the S1 finale; and Jamie McShane as Donovan Galpin, the Jericho sheriff and Tyler’s father (McShane is a guest this season).

We’ll miss Gwendoline Christie’s Principal Larissa Weems and Christina Ricci’s diabolical botany teacher, Marilyn Thornhill (RIP to both), but at least we’re getting the fabulous Joanna Lumley as Hester Frump, Morticia’s mother. Other new cast members include Billie Piper as Capri, Steve Buscemi as new Nevermore principle Barry Dort, and Evie Templeton, Owen Painter, and Noah Tyler in as-yet-undisclosed roles. Bonus: Lady Gaga will make a guest appearance in the show, and, as we see in the new footage, Haley Joel Osment makes a cameo.

Wednesday S2 will air in two installments. Part 1 debuts August 6, 2025. Part 2 is coming on September 3, 2025.

Stranger Things S5

It’s been a long, wild ride with the plucky residents of Hawkins, but we’re finally approaching the ultimate showdown against the dark force that has plagued the town since S1. The fifth season will have eight episodes and each one will be looong—akin to eight feature-length films.

In addition to the returning main cast, Amybeth McNulty and Gabriella Pizzolo are back as Vicki and Dustin’s girlfriend, Suzie, respectively, with Jamie Campbell Bower reprising his role as the ultimate Big Bad, now known as Vecna. Linda Hamilton joins the cast as Dr. Kay, along with Nell Fisher as Holly Wheeler, Jake Connelly as Derek Turnbow, and Alex Breaux as Lt. Akers

S4 ended with Vecna opening the gate that allowed the Upside Down to leak into Hawkins. We’re getting a time jump for S5, but in a way we’re coming full circle, since the events coincide with the third anniversary of Will’s original disappearance in S1. Per the official premise:

The fall of 1987. Hawkins is scarred by the opening of the Rifts, and our heroes are united by a single goal: find and kill Vecna. But he has vanished—his whereabouts and plans unknown. Complicating their mission, the government has placed the town under military quarantine and intensified its hunt for Eleven, forcing her back into hiding. As the anniversary of Will’s disappearance approaches, so does a heavy, familiar dread. The final battle is looming—and with it, a darkness more powerful and more deadly than anything they’ve faced before. To end this nightmare, they’ll need everyone—the full party—standing together, one last time.

The fifth and final season of Stranger Things will drop in not one, not two, but three installments, because apparently Netflix wants to be as annoying as possible. Volume 1 premieres on November 26, 2025; Volume 2 drops on Christmas Day, December 25, 2025; and the series finale will air on New Year’s Eve, December 31, 2025.

Frankenstein

Oscar-wining director Guillermo del Toro has been dreaming of adapting Mary Shelley’s Frankenstein for the big screen for more than a decade. There have been so many adaptations of Shelley’s novel, of varying quality, and even more reinventions and homages (cf. Poor Things). We finally have the first teaser for del Toro’s take, and it’s as sumptuously horrifying and visually rich as one would expect from the man who made such films as Pan’s Labyrinth and The Shape of Water.

Per the official premise: “A brilliant but egotistical scientist brings a creature to life in a monstrous experiment that ultimately leads to the undoing of both the creator and his tragic creation.” The events take place in 19th century Eastern Europe. Oscar Isaac stars as Victor Frankenstein, with Jacob Elordi playing the monster. Christopher Waltz plays Dr. Pretorious, who hopes to continue in Victor’s footsteps by tracking his monster—who, it turns out, did not die in a fire 40 years before.

The cast also includes Mia Goth as Victor’s fiancee, Elizabeth; Felix Kammerer as Williams; Lars Mikkelsen as Captain Anderson; David Bradley as a blind man; and Ralph Inseon as Professor Kempre. Charles Dance will also appear in an as-yet-undisclosed role.

Frankenstein premieres on Netflix in November 2025.

Wake Up Dead Man: A Knives Out Mystery

Rian Johnson’s Knives Out series of films is still going strong, with the third installment featuring Daniel Craig’s languorously brilliant detective, Benoit Blanc, slated to premiere a couple of weeks before Christmas. It’s called Wake Up Dead Man, a title that pays homage to the 1997 U2 song of the same name.

Johnson is playing his cards close to the chest about the plot details. But we do know he’s assembled another all-star cast of murderous suspects: Josh O’Connor, Glenn Close, Josh Brolin, Mila Kunis, Jeremy Renner—whose “Renning Hot” chili pepper sauce featured prominently in Glass Onion—Kerry Washington, Andrew Scott, Cailee Spaeny, Daryl McCormack, and Thomas Haden Church.

Wake Up Dead Man: A Knives Out Mystery drops on Netflix on December 12, 2025—or if you want to be all Benoit Blanc about it, XII.XII.MMXXV.

Photo of Jennifer Ouellette

Jennifer is a senior writer at Ars Technica with a particular focus on where science meets culture, covering everything from physics and related interdisciplinary topics to her favorite films and TV series. Jennifer lives in Baltimore with her spouse, physicist Sean M. Carroll, and their two cats, Ariel and Caliban.

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Netflix will show generative AI ads midway through streams in 2026

Netflix is joining its streaming rivals in testing the amount and types of advertisements its subscribers are willing to endure for lower prices.

Today, at its second annual upfront to advertisers, the streaming leader announced that it has created interactive mid-roll ads and pause ads that incorporate generative AI. Subscribers can expect to start seeing the new types of ads in 2026, Media Play News reported.

“[Netflix] members pay as much attention to midroll ads as they do to the shows and movies themselves,” Amy Reinhard, president of advertising at Netflix, said, per the publication.

Netflix started testing pause ads in July 2024, per The Verge.

Netflix launched its ad subscription tier in November 2022. Today, it said that the tier has 94 million subscribers, compared to the 300 million total subscribers it claimed in January. The current number of ad subscribers represents a 34 percent increase from November. Half of new Netflix subscribers opt for the $8 per month option rather than ad-free subscriptions, which start at $18 per month, the company says.

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netflix-drops-wednesday-s2-teaser,-first-look-images

Netflix drops Wednesday S2 teaser, first-look images

Jenna Ortega is back in the titular role for S2 of the Netflix series, Wednesday.

It’s been a long, long wait, but we’re finally getting a second season of the Netflix supernatural horror comedy, Wednesday. The streaming giant dropped the first teaser and several first-look images to whet our appetites for what promises to be an excellent follow-up to the delightful first season.

(Spoilers for S1 below.)

As previously reported, director Tim Burton famously turned down the opportunity to direct the 1991 feature film The Addams Family, inspired by characters created by American cartoonist Charles Addams for The New Yorker in 1938. Wednesday showrunners Alfred Gough and Miles Millar—best known for Smallville—expected Burton to turn them down as well when they made their pitch. He signed up for the project instead.

This was an older, edgier, and even darker Wednesday (Jenna Ortega) than the dour young girl Christina Ricci made famous in the 1990s. Aloof, sardonic, and resolutely independent, she was very much the problem child, even by Addams standards, having been expelled from eight schools in five years. Hence her enrollment at Nevermore Academy, a haven for so-called “outcasts” and the alma mater of her parents.

Wednesday struggled to fit in at first, clashing with her cheery werewolf roommate Enid (Emma Myers) and the school queen bee, a siren named Bianca (Joy Sunday). Then she began investigating a string of brutal murders, leading her to resolve some long-standing family issues and delve into the school’s dark history. It all added up to a winning formula—basically a very good eight-hour Burton movie with a spooky murder mystery at its core.

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