netflix

Netflix drops Wednesday S2 teaser, first-look images

culture, Entertainment, netflix, streaming television, Trailers, TV trailers, Wednesday / Mike M. / April 24, 2025

Jenna Ortega is back in the titular role for S2 of the Netflix series, Wednesday.

It’s been a long, long wait, but we’re finally getting a second season of the Netflix supernatural horror comedy, Wednesday. The streaming giant dropped the first teaser and several first-look images to whet our appetites for what promises to be an excellent follow-up to the delightful first season.

(Spoilers for S1 below.)

As previously reported, director Tim Burton famously turned down the opportunity to direct the 1991 feature film The Addams Family, inspired by characters created by American cartoonist Charles Addams for The New Yorker in 1938. Wednesday showrunners Alfred Gough and Miles Millar—best known for Smallville—expected Burton to turn them down as well when they made their pitch. He signed up for the project instead.

This was an older, edgier, and even darker Wednesday (Jenna Ortega) than the dour young girl Christina Ricci made famous in the 1990s. Aloof, sardonic, and resolutely independent, she was very much the problem child, even by Addams standards, having been expelled from eight schools in five years. Hence her enrollment at Nevermore Academy, a haven for so-called “outcasts” and the alma mater of her parents.

Wednesday struggled to fit in at first, clashing with her cheery werewolf roommate Enid (Emma Myers) and the school queen bee, a siren named Bianca (Joy Sunday). Then she began investigating a string of brutal murders, leading her to resolve some long-standing family issues and delve into the school’s dark history. It all added up to a winning formula—basically a very good eight-hour Burton movie with a spooky murder mystery at its core.

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Netflix plans to bring streaming into the $1 trillion club by 2030

ads, netflix, streaming, Tech / Tim Belzer / April 16, 2025

Netflix doesn’t plan to disclose subscriber counts anymore, but one of WSJ’s anonymous sources said that the streaming leader wants to have 410 million subscribers by 2030. That would require Netflix to add 108.4 million more subscribers than it reported at the end of 2024, or about 21.7 million per year, and expand its global reach. In 2024, Netflix added 41.36 million subscribers, including a record number of new subscribers in Q4 2024.

Netflix plans to release its Q1 2025 earnings report on April 17.

$1 trillion club hopeful

Should Netflix achieve its reported goals, it would be the first to join the $1 trillion club solely through streaming-related business. The club is currently populated mostly by tech brands, including two companies that own Netflix rivals: Apple and Amazon.

Netflix is, by far, the most likely streaming candidate to potentially enter the lucrative club. It’s currently beating all other video-streaming providers, including Amazon Prime Video and Disney+, in terms of revenue and profits. Some streaming businesses, including Apple TV+ and Peacock, still aren’t profitable yet.

Netflix’s reported striving for a $1 trillion market cap exemplifies the meteoric rise of streaming since Netflix launched its streaming service in 2007. As linear TV keeps shrinking, and streaming companies continue learning how to mimic the ads, live TV, and content strategies of their predecessors, the door is open for streaming firms to evolve into some of the world’s most highly valued media entities.

The potential for Netflix to have a trillion-dollar market cap also has notable implications for rivals Apple and Amazon, which both earned membership into the $1 trillion club without their streaming services.

Whether Netflix will reach the goals reported by WSJ is not guaranteed, but it will be interesting to watch how Netflix’s strategy for reaching that lofty goal affects subscribers. Further, with streaming set to be more central to the viewing of TV shows, movies, and live events by 2030, efforts around things like ads, pricing, and content libraries could impact media consumption as we head toward 2030.

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Turbulent global economy could drive up prices for Netflix and rivals

netflix, streaming, tariffs, Tech, united kingdom / Kris Guyer / April 12, 2025

“… our members are going to be punished.”

A scene from BBC’s Doctor Who. Credit: BBC/Disney+

Debate around how much taxes US-based streaming services should pay internationally, among other factors, could result in people paying more for subscriptions to services like Netflix and Disney+.

On April 10, the United Kingdom’s Culture, Media and Sport (CMS) Committee reignited calls for a streaming tax on subscription revenue acquired through UK residents. The recommendation came alongside the committee’s 120-page report [PDF] that makes numerous recommendations for how to support and grow Britain’s film and high-end television (HETV) industry.

For the US, the recommendation garnering the most attention is one calling for a 5 percent levy on UK subscriber revenue from streaming video on demand services, such as Netflix. That’s because if streaming services face higher taxes in the UK, costs could be passed onto consumers, resulting in more streaming price hikes. The CMS committee wants money from the levy to support HETV production in the UK and wrote in its report:

The industry should establish this fund on a voluntary basis; however, if it does not do so within 12 months, or if there is not full compliance, the Government should introduce a statutory levy.

Calls for a streaming tax in the UK come after 2024’s 25 percent decrease in spending for UK-produced high-end TV productions and 27 percent decline in productions overall, per the report. Companies like the BBC have said that they lack funds to keep making premium dramas.

In a statement, the CMS committee called for streamers, “such as Netflix, Amazon, Apple TV+, and Disney+, which benefit from the creativity of British producers, to put their money where their mouth is by committing to pay 5 percent of their UK subscriber revenue into a cultural fund to help finance drama with a specific interest to British audiences.” The committee’s report argues that public service broadcasters and independent movie producers are “at risk,” due to how the industry currently works. More investment into such programming would also benefit streaming companies by providing “a healthier supply of [public service broadcaster]-made shows that they can license for their platforms,” the report says.

The Department for Digital, Culture, Media and Sport has said that it will respond to the CMS Committee’s report.

Streaming companies warn of higher prices

In response to the report, a Netflix spokesperson said in a statement shared by the BBC yesterday that the “UK is Netflix’s biggest production hub outside of North America—and we want it to stay that way.” Netflix reportedly claims to have spent billions of pounds in the UK via work with over 200 producers and 30,000 cast and crew members since 2020, per The Hollywood Reporter. In May 2024, Benjamin King, Netflix’s senior director of UK and Ireland public policy, told the CMS committee that the streaming service spends “about $1.5 billion” annually on UK-made content.

Netflix’s statement this week, responding to the CMS Committee’s levy, added:

… in an increasingly competitive global market, it’s key to create a business environment that incentivises rather than penalises investment, risk taking, and success. Levies diminish competitiveness and penalise audiences who ultimately bear the increased costs.

Adam Minns, executive director for the UK’s Association for Commercial Broadcasters and On-Demand Services (COBA), highlighted how a UK streaming tax could impact streaming providers’ content budgets.

“Especially in this economic climate, a levy risks impacting existing content budgets for UK shows, jobs, and growth, along with raising costs for businesses,” he said, per the BBC.

An anonymous source that The Hollywood Reporter described as “close to the matter” said that “Netflix members have already paid the BBC license fee. A levy would be a double tax on them and us. It’s unfair. This is a tariff on success. And our members are going to be punished.”

The anonymous source added: “Ministers have already rejected the idea of a streaming levy. The creation of a Cultural Fund raises more questions than it answers. It also begs the question: Why should audiences who choose to pay for a service be then compelled to subsidize another service for which they have already paid through the license fee. Furthermore, what determines the criteria for ‘Britishness,’ which organizations would qualify for funding … ?”

In May, Mitchel Simmons, Paramount’s VP of EMEA public policy and government affairs, also questioned the benefits of a UK streaming tax when speaking to the CMS committee.

“Where we have seen levies in other jurisdictions on services, we then see inflation in the market. Local broadcasters, particularly in places such as Italy, have found that the prices have gone up because there has been a forced increase in spend and others have suffered as a consequence,” he said at the time.

Tax threat looms largely on streaming companies

Interest in the UK putting a levy on streaming services follows other countries recently pushing similar fees onto streaming providers.

Music streaming providers, like Spotify, for example, pay a 1.2 percent tax on streaming revenue made in France. Spotify blamed the tax for a 1.2 percent price hike in the country issued in May. France’s streaming taxes are supposed to go toward the Centre National de la Musique.

Last year, Canada issued a 5 percent tax on Canadian streaming revenue that’s been halted as companies including Netflix, Amazon, Apple, Disney, and Spotify battle it in court.

Lawrence Zhang, head of policy of the Centre for Canadian Innovation and Competitiveness at the Information Technology and Innovation Foundation think tank, has estimated that a 5 percent streaming tax would result in the average Canadian family paying an extra CA$40 annually.

A streaming provider group called the Digital Media Association has argued that the Canadian tax “could lead to higher prices for Canadians and fewer content choices.”

“As a result, you may end up paying more for your favourite streaming services and have less control over what you can watch or listen to,” the Digital Media Association’s website says.

Streaming companies hold their breath

Uncertainty around US tariffs and their implications on the global economy have also resulted in streaming companies moving slower than expected regarding new entrants, technologies, mergers and acquisitions, and even business failures, Alan Wolk, co-founder and lead analyst at TVRev, pointed out today. “The rapid-fire nature of the executive orders coming from the White House” has a massive impact on the media industry, he said.

“Uncertainty means that deals don’t get considered, let alone completed,” Wolk mused, noting that the growing stability of the streaming industry overall also contributes to slowing market activity.

For consumers, higher prices for other goods and/or services could result in smaller budgets for spending on streaming subscriptions. Establishing and growing advertising businesses is already a priority for many US streaming providers. However, the realities of stingier customers who are less willing to buy multiple streaming subscriptions or opt for premium tiers or buy on-demand titles are poised to put more pressure on streaming firms’ advertising plans. Simultaneously, advertisers are facing pressures from tariffs, which could result in less money being allocated to streaming ads.

“With streaming platform operators increasingly turning to ad-supported tiers to bolster profitability—rather than just rolling out price increases—this strategy could be put at risk,” Matthew Bailey, senior principal analyst of advertising at Omdia, recently told Wired. He added:

Against this backdrop, I wouldn’t be surprised if we do see some price increases for some streaming services over the coming months.

Streaming service providers are likely to tighten their purse strings, too. As we’ve seen, this can result in price hikes and smaller or less daring content selection.

Streaming customers may soon be forced to reduce their subscriptions. The good news is that most streaming viewers are already accustomed to growing prices and have figured out which streaming services align with their needs around affordability, ease of use, content, and reliability. Customers may set higher standards, though, as streaming companies grapple with the industry and global changes.

Scharon is a Senior Technology Reporter at Ars Technica writing news, reviews, and analysis on consumer gadgets and services. She’s been reporting on technology for over 10 years, with bylines at Tom’s Hardware, Channelnomics, and CRN UK.

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Behind the scenes of The Electric State

culture, Entertainment, netflix, production design, Russo brothers, Simon Stalenhag, streaming television, the electric state / Paul Patrick / March 16, 2025

The directors adopted more of a colorful 1990s aesthetic than the haunting art that originally inspired their film. While some fans of Stålenhag’s work expressed disappointment at this artistic choice, the artist himself had nothing but praise. “When you paint or draw something, you can do anything,” Stålenhag has said. ‘There are no constraints other than the time you spend painting. To see a live action movie make something I painted and to see it so truthfully translated impressed me on all levels.”

Bringing a vision to life

The task of bringing that aesthetic to the screen fell to people like Oscar-winning production designer Dennis Gassner, whose many credits include Barton Fink, Bugsy, The Hudsucker Proxy, The Truman Show, Blade Runner 2049, Skyfall, Quantum of Solace, Spectre, Into the Woods, and Big Fish. (In fact, there’s a carousel featured in the design of the Happyland amusement park that Gassner first used in Big Fish.) He and Richard L. Johnson (Pacific Rim, The Avengers) led a team that not only designed and constructed more than 100 sets for the film, but also created a host of original robot characters to augment the ones featured in Stålenhag’s book.

On set during filming of The Electric State Netflix

All the robots featured in the film have their own stories, “distinct personalities and emotional arcs,” per Anthony Russo. The directors wanted the robots to “feel authentic to the alternate 1990s but still had roots in recognizable designs,” according to Joe Russo—the kinds of things one would see in vintage commercials, shopping malls, corporate branding, and so forth. “Everything is story,” Gassner told Ars. “Story is paramount. What story are you telling? Who are the characters in this story? What are their environments? How do they feel within the environments?”

Gassner’s team designed about 175 robots all told, selecting their favorites to be featured in the final film. “It’s like a great casting call,” Gassner said. “So we played a lot, there was a long time of development in the art department between myself and a vast team of artists. We worked very closely with the visual effects department, but what the characters look like are part of the art department, and our collaboration with Joe and Anthony Russo on the study of characters. That was the fun part, getting the shape right, the character right, the color right, the clothing right.”

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Netflix drops trailer for the Russo brothers’ The Electric State

culture, Entertainment, film trailers, netflix, Russo brothers, Simon Stalenhag, the electric state, Trailers / Kris Guyer / March 4, 2025

Millie Bobby Brown and Chris Pratt star in the Netflix original film The Electric State.

Anthony and Joe Russo have their hands full these days with the Marvel films Avengers: Doomsday and Avengers: Secret War, slated for 2026 and 2027 releases, respectively. But we’ll get a chance to see another, smaller film from the directors this month on Netflix: The Electric State, adapted from the graphic novel by Swedish artist/designer Simon Stålenhag.

Stålenhag’s stunningly surreal neofuturistic art—featured in his narrative art books, 2014’s Tales from the Loop and 2016’s Things From the Flood—inspired the 2020 eight-episode series Tales From the Loop, in which residents of a rural town find themselves grappling with strange occurrences thanks to the presence of an underground particle accelerator. That adaptation captured the mood and tone of the art that inspired it and received Emmy nominations for cinematography and special visual effects.

The Electric State was Stålenhag’s third such book, published in 2018 and set in a similar dystopian, ravaged landscape. Paragraphs of text, accompanied by larger artworks, tell the story of a teen girl named Michelle who must travel across the country with her robot companion to find her long-lost brother, while being pursued by a federal agent. The Russo brothers acquired the rights early on and initially intended to make the film with Universal, but when the studio decided it would not be giving the film a theatrical release, Netflix bought the distribution rights.

It’s worth noting that the Russo brothers have made several major plot changes from the source material, a decision that did not please Stålenhag’s many fans, particularly since the first-look images revealed that the directors were also adopting more of a colorful 1990s aesthetic than the haunting art that originally inspired their film. Per the official premise:

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Streaming used to make stuff networks wouldn’t. Now it wants safer bets.

amazon prime video, culture, Disney Plus, netflix, peacock, streaming, Tech / Paul Patrick / February 13, 2025

Opinion: Streaming gets more cable-like with new focus on live events, mainstream content.

A scene from The OA. Credit: Netflix

There was a time when it felt like you needed a streaming subscription in order to contribute to watercooler conversations. Without Netflix, you couldn’t react to House of Cards’ latest twist. Without Hulu, you couldn’t comment on how realistic The Handmaid’s Tale felt, and you needed Prime Video to prefer The Boys over the latest Marvel movies. In the earlier days of streaming, when streaming providers were still tasked with convincing customers that streaming was viable, streaming companies strived to deliver original content that lured customers.

But today, the majority of streaming services are struggling with profitability, and the Peak TV era, a time when TV programming budgets kept exploding and led to iconic original series like Game of Thrones, is over. This year, streaming companies are pinching pennies. This means they’re trying harder to extract more money from current subscribers through ads and changes to programming strategies that put less emphasis on original content.

What does that mean for streaming subscribers, who are increasingly paying more? And what does it mean for watercooler chat and media culture when the future of TV increasingly looks like TV’s past, with a heightened focus on live events, mainstream content, and commercials?

Streaming offered new types of shows and movies—from the wonderfully weird to uniquely diverse stories—to anyone with a web connection and a few dollars a month. However, more conservative approaches to original content may cause subscribers to miss out on more unique, niche programs that speak to diverse audiences and broader viewers’ quirkier interests.

Streaming companies are getting more stingy

To be clear, streaming services are expected to spend more on content this year than last year. Ampere Analysis predicted in January that streaming services’ programming budgets will increase by 0.4 percent in 2025 to $248 billion. That’s slower growth than what occurred in 2024 (2 percent), which was fueled by major events, including the 2024 Summer Olympics and US presidential election. Ampere also expects streaming providers to spend more than linear TV channels will on content for the first time ever this year. But streaming firms are expected to change how they distribute their content budgets, too.

Peter Ingram, research manager at Ampere Analysis, expects that streaming services will spend about 35 percent on original scripted programming in 2025, down from 45 percent in 2022, per Ampere’s calculations.

Amazon Prime Video is reportedly “buying fewer film and TV projects than they have in the past,” according to a January report from The Information citing eight unnamed producers who are either working with or have worked with Amazon in the last two years. The streaming service has made some of the most expensive original series ever and is reportedly under pressure from Amazon CEO Andy Jassy to reach profitability by the end of 2025, The Information said, citing two unnamed sources. Prime Video will reportedly focus more on live sports events, which brings revenue from massive viewership and ads (that even subscribers to Prime Video’s ad-free tier will see).

Amazon has denied The Information’s reporting, with a spokesperson claiming that the number of Prime Video projects “grew from 2023 to 2024” and that Prime Video expects “the same level of growth” in 2025. But after expensive moves, like Amazon’s $8.5 billion MGM acquisition and projects with disproportionate initial returns, like Citadel, it’s not hard to see why Prime Video might want to reduce content spending, at least temporarily.

Prime Video joins other streaming services in the push for live sports to reach or improve profitability. Sports rights accounted for 4 percent of streaming services’ content spending in 2021, and Ampere expects that to reach 11 percent in 2025, Ingram told Ars:

These events offer services new sources of content that have pre-built fan followings, (helping to bring in new users to a platform) while also providing existing audiences with a steady stream of weekly content installments to help them remain engaged long-term.

Similarly, Disney, whose content budget includes theatrical releases and content for networks like The Disney Channel in addition to what’s on Disney+, has been decreasing content spending since 2022, when it spent $33 billion. In 2025, Disney plans to spend about $23 billion on content. Discussing the budget cut with investors earlier this month, CFO Hugh Johnston said Disney’s focused “on identifying opportunities where we’re spending money perhaps less efficiently and looking for opportunities to do it more efficiently.”

Further heightening the importance of strategic content spending for streaming businesses is the growing number of services competing for subscription dollars.

“There has been an overall contraction within the industry, including layoffs,” Dan Green, director of the Master of Entertainment Industry Management program at Carnegie Mellon University’s Heinz College & College of Fine Arts, told Ars. “Budgets are looked at more closely and have been reined in.”

Peacock, for example, has seen its biggest differentiator come not from original series (pop quiz: what’s your favorite Peacock original?) but from the Summer Olympics. A smaller streaming service compared to Netflix or Prime Video, Peacock’s spending on content went from tripling from 2021 to 2023 to an expected 12 percent growth rate this year and 3 percent next year, per S&P Global Market Intelligence. The research firm estimated last year that original content will represent less than 25 percent of Peacock’s programming budget over the next five years.

Tyler Aquilina, a media analyst at the Variety Intelligence Platform (VIP+) research firm, told me that smaller services are more likely to reduce original content spending but added:

Legacy media companies like Disney, NBCUniversal, Paramount, and Warner Bros. Discovery are, to a certain degree, in the same boat as Netflix: the costs of sports rights keep rising, so they will need to spend less on other content in order to keep their content budgets flat or trim them.

Streaming services are getting less original

Data from entertainment research firm Luminate’s 2024 Year-End Film & TV Report found a general decline in the number of drama series ordered by streaming services and linear channels between 2019 (304) and 2024 (285). The report also noted a 27 percent drop in the number of drama series episodes ordered from 2019 (3,393) to 2024 (2,492).

Beyond dramas, comedy series orders have been declining the past two years, per Luminate’s data. From 2019 to 2024, “the number of total series has declined by 39 percent, while the number of episodes/hours is down by 47 percent,” Luminate’s report says.

And animated series “have been pummeled over the past few years to an all-time low” with the volume of cartoons down 31 percent in 2024 compared to 2023, per the report.

The expected number of new series releases this year, per Luminate. Credit: Luminate Film & TV

Aquilina at VIP+, a Luminate sister company, said: “As far as appealing to customers, the reality is that the enormous output of the Peak TV era was not a successful business strategy; Luminate data has shown original series viewership on most platforms (other than Netflix) is often concentrated among a small handful of shows.” While Netflix is slightly increasing content spending from 2024 to 2025, it’s expected that “less money will be going toward scripted originals as the company spends more on sports rights and other live events,” the analyst said.

Streaming services struggle to make money with original content

The streaming industry is still young, meaning companies are still determining the best way to turn streaming subscriptions into successful businesses. The obvious formula of providing great content so that streamers get more subscribers and make more money isn’t as direct as it seems. One need only look at Apple TV+’s critically acclaimed $20 billion library that only earned 0.3 percent of US TV screen viewing time in June 2024, per Nielsen, to understand the complexities of making money off of quality content.

When it comes to what is being viewed on streaming services, the top hits are often things that came out years ago or are old network hits, such as Suits, a USA Network original series that ended in 2019 and was the most-streamed show in 2023, per Nielsen, or The Big Bang Theory, a CBS show that ended in 2019 and was the most binged show in 2024, per Nielsen, or Little House on the Prairie, which ended in 1983 and Nielsen said was streamed for 13.25 billion minutes on Peacock last year.

There’s also an argument for streaming services to make money off low-budget (often old) content streamed idly in the background. Perceived demand for background content is considered a driver for growing adoption of free ad-supported streaming TV (FAST) channels like Tubi and the generative AI movies that TCL’s pushing on its FAST channels.

Meanwhile, TVs aren’t watched the way they used to be. Social media and YouTube have gotten younger audiences accustomed to low-budget, short videos, including videos summarizing events from full-length original series and movies. Viral video culture has impacted streaming and TV viewing, with YouTube consistently dominating streaming viewing time in the US and revealing this week that TVs are the primary device used to watch YouTube. Companies looking to capitalize on these trends may find less interest in original, high-budget scripted productions.

The wonderfully weird at risk

Streaming opened the door for many shows and movies to thrive that would likely not have been made or had much visibility through traditional distribution means. From the wonderfully weird like The OA and Big Mouth, to experimental projects like Black Mirror: Bandersnatch, to shows from overseas, like Squid Game, and programs that didn’t survive on network TV, like Futurama, streaming led to more diverse content availability and surprise hits than what many found on broadcast TV.

If streaming services are more particular about original content, the result could be that subscribers miss out on more of the artistic, unique, and outlandish projects that helped make streaming feel so exciting at first. Paramount, for example, said in 2024 that a reduced programming budget would mean less local-language content in foreign markets and more focus on domestic hits with global appeal.

Carnegie Mellon University’s Green agreed that tighter budgets could potentially lead to “less diverse storytelling being available.”

“What will it take for a new, unproven storyteller (writer) to break through without as many opportunities available? Instead, there may be more emphasis on outside licensed content, and perhaps some creators will be drawn to bigger checks from some of the larger streamers,” he added.

Elizabeth Parks, president and CMO at Parks Associates, a research firm focused on IoT, consumer electronics, and entertainment, noted that “many platforms are shifting focus toward content creation rather than new curated, must-watch originals,” which could create a”more fragmented, less compelling viewer experience with diminishing differentiation between platforms.”

As streaming services more aggressively seek live events, like award shows and sporting events, and scripted content with broader appeal, they may increasingly mirror broadcast TV.

“The decision by studios to distribute their own content to competitors… shows how content is being monetized beyond just driving direct subscriptions,” Parks said. “This approach borrows from traditional TV syndication models and signals a shift toward maximizing content value over time, instead of exclusive content.”

Over the next couple of years, we can expect streaming services to be more cautious about content investments. Services will be less interested in providing a bounty of original exclusives and more focused on bottom lines. They will need “to ensure that spend does not outpace revenues, and platforms can maintain attractive profit margins,” Ampere’s Ingram explained. Original hit shows will still be important, but we’ll likely see fewer gambles and more concerted efforts toward safer bets at mainstream appeal.

For streaming customers who are fatigued with the number of services available and dissatisfied with content quality, it’s a critical time for streaming services to prove that they’re an improvement over other traditional TV and not just giving us the same ol’, same ol’.

“The streaming services that most appeal to customers host robust libraries of content that people want to watch, and as long as that’s the case, they’ll continue to do so. That’s why Netflix and Disney are still the top streamers,” Ingram said.

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New year, same streaming headaches: Netflix raises prices by up to 16 percent

netflix, streaming, Tech / Mike M. / January 21, 2025

Today Netflix, the biggest streaming service based on subscriber count, announced that it will increase subscription prices by up to $2.50 per month.

In a letter to investors [PDF], Netflix announced price changes starting today in the US, Canada, Argentina, and Portugal.

People who subscribe to Netflix’s cheapest ad-free plan (Standard) will see the biggest increase in monthly costs. The subscription will go from $15.49/month to $17.99/month, representing a 16.14 percent bump. The subscription tier allows commercial-free streaming for up to two devices and maxes out at 1080p resolution. It’s Netflix’s most popular subscription in the US, Bloomberg noted.

Netflix’s Premium ad-free tier has cost $22.99/month but is going up 8.7 percent to $24.99/month. The priciest Netflix subscription supports simultaneous streaming for up to four devices, downloads on up to six devices, 4K resolution, HDR, and spatial audio.

Finally, Netflix’s Standard With Ads tier will go up by $1, or 14.3 percent, to $7.99/month. This tier supports streaming from up to two devices and up to 1080p resolution. In Q4 2024, this subscription represented “over 55 percent of sign-ups” in countries where it’s available and generally grew “nearly 30 percent quarter over quarter,” Netflix said in its quarterly letter to investors.

“As we continue to invest in programming and deliver more value for our members, we will occasionally ask our members to pay a little more so that we can re-invest to further improve Netflix,” Netflix’s letter reads.

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Meet Squid Game S3’s new killer doll

culture, Entertainment, netflix, squid game, streaming television, teasers / Tim Belzer / January 2, 2025

S2 is set three years later, and by the end of the second episode, Gi-hun has successfully finagled his way back into the game after winning Russian roulette against the game’s recruiter and tracking down game overseer Front Man (Lee Byung-hun) at a Halloween party. The desperate players this time include a YouTuber who launched a failed crypto scam and a couple of victims of said scam bent on revenge. There’s also a compulsive gambler and his mother, a rapper addicted to ecstasy, a loud and neurotic self-appointed shaman, a former Marine, and a transgender woman who once served in special forces.

Meanwhile, Front Man’s police officer brother, Jun-ho (Wi Ha-joon), has hired mercenaries to track down the island where the game is staged. As in the first season, alliances form and shift as the games proceed, and betrayals abound, culminating in a cliffhanger ending. That’s because series creator Hwang Dong-hyuk conceived of S2 and S3 as a single season, but there were too many episodes, so he split them over two seasons.

Squid Game S3 will premiere on Netflix later this year. Other than the new killer doll, we don’t know much about what’s in store for Gi-hun and his quest to destroy the game other than that it will pick up where S2 left off and will most likely end with a final showdown against Front Man. Is the cynical Front Man right about human nature ensuring that the game will never end?

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The next two FIFA Women’s World Cups will only air on Netflix

FIFA, netflix, soccer, sports, streaming, Tech / Paul Patrick / December 20, 2024

FIFA’s announcement suggested that it expects to reach a larger audience and increase US engagement by airing on Netflix. FIFA said that 1.2 billion people watched the 2019 Women’s World Cup, ESPN noted. Netflix has already demonstrated the ability to lure a massive amount of viewers to exclusive sports matches. In November, Netflix claimed the “most-streamed sporting event ever” when it streamed a boxing event centered on a Mike Tyson and Jake Paul fight and reportedly garnered 65 million live concurrent streams.

Per FIFA’s announcement, Netflix will stream the tournaments in English and Spanish via a “dual telecast.” Under the deal, Netflix will also release a documentary series about the biggest players ahead of both tournaments. Brazil will host the 2027 event, while the host country for the 2031 Women’s World Cup has yet to be announced.

The news comes as streaming platforms continue battling over sports. Currently, Disney, Warner Bros. Discovery, and Fox are in a legal battle over plans to launch a joint sports streaming app, Venu, which is being challenged by sports streamer Fubo over antitrust allegations. The case is set to go to trial in October.

Meanwhile, fans are adjusting to changes in how sports events are aired, learning to bounce between channels and streaming services to find their events and dealing with buffering and other technical problems. At times, some of the biggest fans, like NFL player Tariq Woolen, have resorted to illegal pirating to avoid complications and fees, underscoring pressure for streaming services to perfect and simplify the streaming of the live events that they’re eagerly snatching up.

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Player 456 is back for revenge in Squid Game S2 trailer

culture, Entertainment, netflix, squid game, streaming television, Trailers / Tim Belzer / November 28, 2024

Lee Jung-Jae returns as Player 456 in the second season of Squid Game.

The 2021 Korean series Squid Game was a massive hit for Netflix, racking up 1.65 billion viewing hours in its first four weeks and snagging 14 Emmy nominations. Fans have been longing for a second season ever since, and we’re finally getting it this year for Christmas. Netflix just released the official trailer.

(Spoilers for S1 below.)

The first season followed Seong Gi-hun (Lee Jung-Jae, seen earlier this year in The Acolyte), a down-on-his-luck gambler who has little left to lose when he agrees to play children’s playground games against 455 other players for money. The twist? If you lose a game, you die. If you cheat, you die. And if you win, you might also die.

“The grotesque spectacle of Squid Game is where it gets most of its appeal, but it resonates because of how relatable Gi-hun and the rest of the game’s contestants are,” Ars Senior Technology Reporter Andrew Cunningham wrote in our 2021 year-end TV roundup. “Alienated from society and each other, driven by guilt or shame or pride or desperation, each of the players we get to know is inescapably human, which is why Squid Game is more than just a gory sideshow.

In the S1 finale, Gi-hun faced off against fellow finalist and childhood friend Cho Sang-woo (Park Hae-soo) in the titular “squid game.” He won their fight but refused to kill his friend, begging Sang-woo to stop the game by invoking a special clause in their contract whereby they get to live—but do not get the prize money. Sang-woo instead stabbed himself in the neck and asked Gi-hun to take care of his mother. Wracked with guilt, Gi-hun was about to fly to America to live with his daughter when he spotted the game recruiter trying to entice another desperate person. He didn’t get on the plane, deciding instead to try and re-enter the game and take it down from the inside.

Player 456 is back for revenge in Squid Game S2 trailer Read More »

Proton is the latest entrant in the quirky “VPN for your TV” market

Apple TV, geofencing, geolocation, netflix, proton vpn, streaming, Tech, vpns / Mike M. / October 30, 2024

Netflix started blocking VPN and proxy providers as early as 2015, then stepped up its efforts in 2021. VPN providers aiming to keep up geofence-avoiding services to customers would sometimes lease IP addresses generally associated with residential IP subnets. This resulted in Netflix banning larger swaths of IP addresses that VPNs were using as exit proxies.

Amazon’s Prime Video, Parmount+, and other services, including the BBC, have similarly ramped up efforts to block anything resembling tunneled traffic. Proton has, for example, a guide to “unblock Amazon Prime Video with Proton VPN“; Proton also writes on that page that it “does not condone the use of our VPN service to bypass copyright regulations.”

You can search the web and find freshly updated lists of the best VPNs for getting around various services’ geo-filtering blocks, but the fact that so many are dated by the year, or even month, gives you some clue as to how effective any one solution may be.

For the purposes of getting back to the content you’re entitled to view, or maybe keeping your viewing habits private on an Apple TV you’re using outside your home, Proton VPN is likely more useful. As for the other stuff, hey, it might be worth a shot. Using the Apple TV app requires a paid Proton VPN plan.

Proton is the latest entrant in the quirky “VPN for your TV” market Read More »

Streaming subscription fees have been rising while content quality is dropping

culture, netflix, streaming, Tech / Tim Belzer / October 22, 2024

In Q2 2022, 78.6 percent thought their ad-free SVOD service had “moderate to very good” stuff to watch. But in Q2 2023, that dropped to 77.4 percent, and in Q2 2024, the percentage fell further to 74.5 percent. For ad-supported SVOD services, the percentage dropped from 74.2 percent in Q2 2023 to 60.8 percent in Q2 2024.

Quality Perception by screen bar graph — Credit: TiVo

Ars Technica asked TiVo why subscribers may be feeling less satisfied with streaming content quality, and Scott Maddux, VP of global content strategy and business at TiVo parent company Xperi, pointed to some potential reasons while noting that other factors could also be contributors.

“As more and more consumers shift to ad-supported SVOD services, the perception of the content quality may have also shifted downward a bit,” Maddux said.

Maddux also suggested that streaming companies’ financial challenges could be impacting content quality:

The amount of new original content overall on SVODs may be down [year-over-year] as many streamers continue to struggle to hit profitability targets. Without new original content (or exclusive content deals), perceptions of value/differentiation may decline.

Similarly, a CableTV.com survey of 7,130 US streamers released in January 2024 pointed to a drop in subscriber satisfaction with streaming content quality. The publication asked respondents how satisfied they were with their streaming provider’s original content. Disney+, Hulu, Max, Netflix, and Paramount+ all saw their satisfaction rates fall from 2023 to 2024. However, Apple TV+, Amazon Prime Video, and Peacock all improved from 2023 to 2024.

In September 2023, Whip Media released its 2023 US Streaming Satisfaction report, which surveyed over 2,000 US streaming subscribers. The report said that the 2023 analysis:

clearly indicates that satisfaction among the top tier of streaming platforms is gradually declining while mid-tier platforms rise in overall satisfaction. The narrowing competitive market suggests there is high demand for showing the right mix of original and library content—and consistently maintaining a delightful viewer experience—in order to drive an overall value that subscribers expect.

Whip Media’s 2023 report found that Apple TV+, Hulu, Peacock, Paramount+, and Prime Video all showed gains in terms of the percentage of subscribers satisfied with the quality and variety of original content available on the platforms from 2022 to 2023.

Streaming subscription fees have been rising while content quality is dropping Read More »