e-commerce

shopping-app-temu-is-“dangerous-malware,”-spying-on-your-texts,-lawsuit-claims

Shopping app Temu is “dangerous malware,” spying on your texts, lawsuit claims

“Cleverly hidden spyware” —

Temu “surprised” by the lawsuit, plans to “vigorously defend” itself.

A person is holding a package from Temu.

Enlarge / A person is holding a package from Temu.

Temu—the Chinese shopping app that has rapidly grown so popular in the US that even Amazon is reportedly trying to copy it—is “dangerous malware” that’s secretly monetizing a broad swath of unauthorized user data, Arkansas Attorney General Tim Griffin alleged in a lawsuit filed Tuesday.

Griffin cited research and media reports exposing Temu’s allegedly nefarious design, which “purposely” allows Temu to “gain unrestricted access to a user’s phone operating system, including, but not limited to, a user’s camera, specific location, contacts, text messages, documents, and other applications.”

“Temu is designed to make this expansive access undetected, even by sophisticated users,” Griffin’s complaint said. “Once installed, Temu can recompile itself and change properties, including overriding the data privacy settings users believe they have in place.”

Griffin fears that Temu is capable of accessing virtually all data on a person’s phone, exposing both users and non-users to extreme privacy and security risks. It appears that anyone texting or emailing someone with the shopping app installed risks Temu accessing private data, Griffin’s suit claimed, which Temu then allegedly monetizes by selling it to third parties, “profiting at the direct expense” of users’ privacy rights.

“Compounding” risks is the possibility that Temu’s Chinese owners, PDD Holdings, are legally obligated to share data with the Chinese government, the lawsuit said, due to Chinese “laws that mandate secret cooperation with China’s intelligence apparatus regardless of any data protection guarantees existing in the United States.”

Griffin’s suit cited an extensive forensic investigation into Temu by Grizzly Research—which analyzes publicly traded companies to inform investors—last September. In their report, Grizzly Research alleged that PDD Holdings is a “fraudulent company” and that “Temu is cleverly hidden spyware that poses an urgent security threat to United States national interests.”

As Griffin sees it, Temu baits users with misleading promises of discounted, quality goods, angling to get access to as much user data as possible by adding addictive features that keep users logged in, like spinning a wheel for deals. Meanwhile hundreds of complaints to the Better Business Bureau showed that Temu’s goods are actually low-quality, Griffin alleged, apparently supporting his claim that Temu’s end goal isn’t to be the world’s biggest shopping platform but to steal data.

Investigators agreed, the lawsuit said, concluding “we strongly suspect that Temu is already, or intends to, illegally sell stolen data from Western country customers to sustain a business model that is otherwise doomed for failure.”

Seeking an injunction to stop Temu from allegedly spying on users, Griffin is hoping a jury will find that Temu’s alleged practices violated the Arkansas Deceptive Trade Practices Act (ADTPA) and the Arkansas Personal Information Protection Act. If Temu loses, it could be on the hook for $10,000 per violation of the ADTPA and ordered to disgorge profits from data sales and deceptive sales on the app.

Temu “surprised” by lawsuit

The company that owns Temu, PDD Holdings, was founded in 2015 by a former Google employee, Colin Huang. It was originally based in China, but after security concerns were raised, the company relocated its “principal executive offices” to Ireland, Griffin’s complaint said. This, Griffin suggested, was intended to distance the company from debate over national security risks posed by China, but because the majority of its business operations remain in China, risks allegedly remain.

PDD Holdings’ relocation came amid heightened scrutiny of Pinduoduo, the Chinese app on which Temu’s shopping platform is based. Last year, Pinduoduo came under fire for privacy and security risks that got the app suspended from Google Play as suspected malware. Experts said Pinduoduo took security and privacy risks “to the next level,” the lawsuit said. And “around the same time,” Apple’s App Store also flagged Temu’s data privacy terms as misleading, further heightening scrutiny of two of PDD Holdings’ biggest apps, the complaint noted.

Researchers found that Pinduoduo “was programmed to bypass users’ cell phone security in order to monitor activities on other apps, check notifications, read private messages, and change settings,” the lawsuit said. “It also could spy on competitors by tracking activity on other shopping apps and getting information from them,” as well as “run in the background and prevent itself from being uninstalled.” The motivation behind the malicious design was apparently “to boost sales.”

According to Griffin, the same concerns that got Pinduoduo suspended last year remain today for Temu users, but the App Store and Google Play have allegedly failed to take action to prevent unauthorized access to user data. Within a year of Temu’s launch, the “same software engineers and product managers who developed Pinduoduo” allegedly “were transitioned to working on the Temu app.”

Google and Apple did not immediately respond to Ars’ request for comment.

A Temu spokesperson provided a statement to Ars, discrediting Grizzly Research’s investigation and confirming that the company was “surprised and disappointed by the Arkansas Attorney General’s Office for filing the lawsuit without any independent fact-finding.”

“The allegations in the lawsuit are based on misinformation circulated online, primarily from a short-seller, and are totally unfounded,” Temu’s spokesperson said. “We categorically deny the allegations and will vigorously defend ourselves.”

While Temu plans to defend against claims, the company also seems to potentially be open to making changes based on criticism lobbed in Griffin’s complaint.

“We understand that as a new company with an innovative supply chain model, some may misunderstand us at first glance and not welcome us,” Temu’s spokesperson said. “We are committed to the long-term and believe that scrutiny will ultimately benefit our development. We are confident that our actions and contributions to the community will speak for themselves over time.”

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India’s plan to let 1998 digital trade deal expire may worsen chip shortage

India’s plan to let 1998 digital trade deal expire may worsen chip shortage

India’s plan to let a moratorium on imposing customs duties on cross-border digital e-commerce transactions expire may end up hurting India’s more ambitious plans to become a global chip leader in the next five years, Reuters reported.

It could also worsen the global chip shortage by spiking semiconductor industry costs at a time when many governments worldwide are investing heavily in expanding domestic chip supplies in efforts to keep up with rapidly advancing technologies.

Early next week, world leaders will convene at a World Trade Organization (WTO) meeting, just before the deadline to extend the moratorium hits in March. In place since 1998, the moratorium has been renewed every two years since—but India has grown concerned that it’s losing significant revenues from not imposing taxes as demand rises for its digital goods, like movies, e-books, or games.

Hoping to change India’s mind, a global consortium of semiconductor industry associations known as the World Semiconductor Council (WSC) sent a letter to Indian Prime Minister Narendra Modi on Thursday.

Reuters reviewed the letter, reporting that the WSC warned Modi that ending the moratorium “would mean tariffs on digital e-commerce and an innumerable number of transfers of chip design data across countries, raising costs and worsening chip shortages.”

Pointing to Modi’s $10 billion semiconductor incentive package—which Modi has said is designed to advance India’s industry through “giant leaps” in its mission to become a technology superpower—the WSC cautioned Modi that pushing for customs duties may dash those global chip leader dreams.

Studies suggest that India should be offering tax incentives, not potentially threatening to impose duties on chip design data. That includes a study from earlier this year, released after the Semiconductor Industry Association and the India Electronics and Semiconductor Association commissioned a report from the Information Technology and Innovation Foundation (ITIF).

ITIF’s goal was to evaluate “India’s existing semiconductor ecosystem and policy frameworks” and offer “recommendations to facilitate longer-term strategic development of complementary semiconductor ecosystems in the US and India,” a press release said, partly in order to “deepen commercial ties” between the countries. The Prime Minister’s Office (PMO) has also reported a similar goal to deepen commercial ties with the European Union.

Among recommendations to “strengthen India’s semiconductor competitiveness,” ITIF’s report encouraged India to advance cooperation with the US and introduce policy reforms that “lower the cost of doing business for semiconductor companies in India”—by “offering tax breaks to chip companies” and “expediting clearance times for goods entering the country.”

Because the duties could spike chip industry costs at a time when global cross-border data transmissions are expected to reach $11 trillion by 2025, WSC wrote, the duties may “impede India’s efforts to advance its semiconductor industry and attract semiconductor investment,” which could negatively impact “more than 20 percent of the world’s semiconductor design workforce,” which is based in India.

The prime minister’s office did not immediately respond to Ars’ request to comment.

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transforming-the-e-commerce-industry-with-ar

Transforming the E-Commerce Industry With AR

Over the years, the e-commerce sector has experienced enormous expansion, allowing customers to buy from the comfort of their homes. However, the option for shoppers to physically engage with things before purchasing is one feature that Internet shopping needs to include. This is where augmented reality enters the picture and completely changes online shopping.

AR provides an immersive and engaging purchasing experience connecting both the online and offline worlds by superimposing virtual features onto the real world. According to Threekit, there will be 1.4 billion AR device users by the end of 2023.

Due to its potential to increase customer engagement and satisfaction, augmented reality has experienced substantial growth in the online retail sector. Online merchants may give customers a more realistic and engaging buying experience using AR technology, empowering them to make more educated purchasing decisions.

Benefits of AR in E-Commerce

For e-commerce, augmented reality has several important advantages, such as improved brand experiences, higher conversion rates, higher user engagement, and improved customer happiness. Let’s dive in to understand the benefits of AR in e-commerce:

1. Increased Customer Engagement

Customers are more engaged with products thanks to augmented reality than they would be with regular online purchasing. Customers may rotate, examine, and perceive objects in 3D, enhancing the purchasing experience’s immersiveness and enjoyment.

2. Improved Customer Satisfaction

By enabling virtual try-ons for clothing and cosmetics, AR lets consumers get around the drawbacks of online purchasing. Customers can buy more confidently by observing how things seem on them or in their surroundings, which lowers the possibility of returns and raises general satisfaction.

3. Increased Conversion Rates

It has been demonstrated that augmented reality increases conversion rates. AR lowers ambiguity and increases trust in purchase decisions by giving buyers a more accurate picture of products. Customers are more likely to convert when they have a clear idea of how things will look or fit into their life.

benefits of AR in e-commerce

4. Reduced Product Returns

Product returns are a major worry for brands participating in the e-commerce revolution. By enabling customers to picture things in their homes before purchasing, augmented reality can help to solve this problem. Customers can, for instance, use an AR app to preview how furniture or other design items will look in their locations, which lowers the possibility of expectations being off.

5. Enhanced Brand Experience

Augmented reality allows e-commerce companies to stand out and develop a distinctive brand experience. Brands can make a lasting impact on customers by providing interactive product demonstrations or gamifying the shopping experience, encouraging advocacy and loyalty.

Examples of AR in E-commerce

Numerous e-commerce platforms have successfully incorporated augmented reality technology to give clients engaging and distinctive buying experiences. Here are five examples of augmented reality for e-commerce:

1. IKEA Place

Customers may visually place IKEA furniture in their houses using the augmented reality app IKEA Place. Customers can preview how various furniture items will appear and fit in their living environments using their smartphones or tablets, which enables them to make better-educated purchasing decisions.

2. L’Oréal Paris Makeup Genius

The AR app L’Oréal Paris Makeup Genius is revolutionizing the cosmetics sector. Customers can use the app to experiment with several L’Oréal Paris products virtually. The virtual try-on tool precisely applies cosmetics to the user’s face using facial recognition technology, enabling them to try out several looks before purchasing.

3. Amazon View

The Amazon app includes an augmented reality feature called Amazon AR View. Before purchasing, buyers can use their smartphones or tablets to picture how things would look in their homes. Customers may virtually place furniture, home décor, or appliances in their chosen space, ensuring they make the best option.

4. Walmart’s AR Shopping

With Walmart’s AR Shopping, customers may view products in 3D and get additional information about them, both at home and in stores. This feature gives customers thorough information, such as product details and user reviews, which helps them comprehend and feel more confident about their purchasing choices.

examples of AR in e-commerce

5. Sephora Virtual Artist

Sephora, a multinational retailer of personal care and beauty products, provides the augmented reality tool Sephora Virtual Artist. Customers can virtually try on various cosmetics, including lipsticks, eyeshadows, and other items. Customers can find the ideal products more easily by experimenting with different colors and styles on smartphones or tablets.

Future Trends and Possibilities

1. Potential Advancements in AR Technology

We may anticipate major advancements in AR capabilities as technology develops. The precision and realism of virtual objects in AR experiences will be improved through developments in computer vision, object recognition, and rendering techniques. This might entail greater tracking of actual places, enhanced tracking of virtual things in the real world, and improved interactivity with virtual aspects.

2. Exploring the Intersection of AR and Other Emerging Technologies

Experiences that are even more transformative and immersive could be produced by combining AR with other cutting-edge technologies. By examining user preferences and behavior, AI and machine learning algorithms can provide tailored recommendations and targeted advertising, improving AR experiences.

3. Opportunities for Small and Medium-Sized E-commerce Businesses

Due to the technology’s increased availability and affordability, small and medium-sized e-commerce businesses now have the opportunity to include AR technology in their platforms.

Smaller businesses have two options for utilizing augmented reality: they can use pre-existing AR solutions or collaborate with augmented reality development platforms to create specialized AR experiences targeted to their products and target market.

Conclusion

By offering a more engaging and immersive purchasing experience, augmented reality has the potential to alter the e-commerce sector completely. By implementing AR technology, retailers may improve consumer engagement, contentment, and conversion rates.

AR and other cutting-edge technologies are anticipated to advance and produce fascinating discoveries. Online retailers can now connect the virtual and real worlds thanks to augmented reality, giving customers a more seamless and engaging buying experience.

Guest Post


About the Guest Author(s)

Pratik Rupareliya

Pratik Rupareliya

Pratik is a techno-commercial leader heading Intuz as Director of Growth with over 14+ years of experience in the field of information technology. His experience and expertise will entice developers and business entrepreneurs with rich content on the latest technology stack.

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hexa-and-amazon-redefine-immersive-retail-experiences-by-empowering-merchants

Hexa and Amazon Redefine Immersive Retail Experiences by Empowering Merchants

Step into the captivating realm of immersive retail, where customers are transported to a world beyond the traditional confines of e-commerce.

Virtual try-ons and mesmerizing augmented reality simulations have long held the attention of shoppers, but the path to these enchanting encounters was often reserved for big brands with substantial resources.

Today, a transformative alliance between 3D visualization platform Hexa and e-commerce powerhouse Amazon is breaking down the barriers of immersive retail. This dynamic collaboration is poised to redefine how merchants engage with their customers, unveiling a future where extraordinary shopping experiences are within reach of all.

Hexa: Shaping the Future of 3D Commerce and Immersive Retail

At the heart of this collaboration lies Hexa, a 3D visualization platform that uses artificial intelligence to create digital twins.

Since 2018, Hexa has been leveraging the potential of AI to breathe life into static 2D images and transform them into mesmerizing 3D renderings. They have been enabling brands to display 3D products, launch AR experiences, set up virtual try-ons, and create immersive marketing campaigns.

With Hexa, brands no longer need to rely on expensive investments in software and equipment to provide immersive retail experiences. They can harness the power of AI through Hexa’s cutting-edge technology to captivate their customers.

By seamlessly bridging the gap between the two-dimensional and three-dimensional domains, Hexa empowers brands to create hyper-realistic digital twins of their products. The sheer realism of Hexa’s CGI technology leaves consumers unable to discern the difference.

Hexa’s commitment to merging the realms of 2D and 3D not only expands possibilities for brands but also redefines the very nature of immersive retail experiences. It is through this collaboration that Hexa and its partners reimagine the boundaries of what is possible, driving the industry forward and transforming the way we perceive and engage with products in the digital space.

The Hexa and Amazon Collaboration: Empowering Merchants in The Era of Immersive Retail

Recognizing the untapped potential of immersive retail experiences in online marketplaces, Hexa has partnered with Amazon to empower merchants like never before. Through this collaboration, selling partners gain access to Hexa’s proprietary immersive OS, enabling them to create and display hyper-realistic 3D images, immersive 360-degree views, virtual try-on capabilities, and AR content directly on their Amazon product pages.

“Working with Amazon has opened up a whole new distribution channel for our partners,” said Gavin Goodvach, Hexa’s Vice President of Partnerships, in a press release shared with ARPost. “Brands now have the ability to distribute 3D experiences and deliver high quantity immersive shopping to Amazon’s global network of customers using Hexa’s proprietary content delivery network.”

Even without prior experience with AR or 3D tech, Amazon sellers can render high-quality images and videos for their product pages. They simply need to upload their products’ Amazon Standard Identification Numbers (ASIN) into the CMS of Hexa.

The system automatically converts the images into high-fidelity 3D models with AR compatibility. They can then use the 3D models for e-commerce and metaverse applications. This remarkable integration of technology bridges the gap between the tangible and the virtual, offering a transformative user experience that drives conversion rates to new heights.

“In addition to 3D reconstruction, further enhancements to Hexa’s 3D tech stack also allow Amazon selling partners to render high-definition marketing materials, including packshots and lifestyle images directly from their 3D digital twins,” said Hexa’s CTO, Jonathan Clark. “They’ll be able to do so by leveraging AWS Thinkbox render infrastructure and advanced capabilities.”

Unveiling the Incredible Potential of Immersive Retail

This collaboration between Hexa and Amazon marks a significant milestone in the evolution of immersive retail. By providing Amazon selling partners with the tools to seamlessly transition from 2D to 3D, the partnership unlocks endless ways brands can engage their customers.

Hexa and Amazon immersive retail AR, try-on, 3D

No longer constrained by financial limitations, merchants of all sizes can now provide unforgettable shopping experiences that rival those of industry giants.

Looking ahead, the future of immersive retail holds incredible potential. As technology continues to advance, we can anticipate even more seamless integrations, heightened realism, and enhanced customer interactions.

Hexa and Amazon have set a precedent for innovation and accessibility in the industry, inspiring other platforms and retailers to follow suit and embrace the transformative power of immersive shopping experiences.

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geenee-ar-launches-advanced-virtual-try-on-solutions-for-e-commerce-and-retail

Geenee AR Launches Advanced Virtual Try-On Solutions for E-Commerce and Retail

In the online shopping era, the one thing missing from a perfect shopping experience was a realistic way of trying on products remotely. Thanks to augmented reality and virtual try-on solutions (VTO), this is no longer an issue.

Various AR and WebAR development companies allow retailers and e-commerce brands to offer their customers a highly realistic way of trying various products. From clothes and shoes to makeup and home goods, consumers are able to make an informed shopping decision after using these solutions.

Geenee AR, a WebAR technology company, has recently announced a comprehensive suite of immersive digital shopping solutions for e-commerce brands, including ads, online stores, and onsite mirrors.

Virtual Try-On Solutions Improve the Shopping Experience and Increase Sales

One of the biggest problems for online retailers is the large quantity of returned products. When it comes to clothes, footwear, eyewear, and accessories, many consumers find that they don’t make a good fit for their body type. Or, once they try on the product, they don’t get the look they envisioned when they saw the product in the online store, presented by a model.

With virtual try-on solutions, consumers are able to have a more realistic idea of how they’d look wearing each product. This reduces the number of product returns and increases customer loyalty.

However, until recently, most, though not all, AR try-on solutions were usually focused on a specific type of product: be it makeup, eyewear, hairstyle, clothing, or jewelry.

Geenee’s Virtual Try-On Solutions 

With the new suite of virtual try-on solutions, retailers and e-commerce brands can offer their customers a complete experience. Geenee’s virtual try-on solutions include full-body virtual try-on for products like T-shirts, dresses, skirts, pants, jackets, and sweaters, as well as try-on for beauty products and accessories such as handbags, jewelry, glasses, and hats, and other headworn accessories.

full body virtual try-on Geenee AR

Moreover, the company’s virtual try-on solutions are size-inclusive and support a wide range of body types. This is extremely important for customers who want to look not just for the right size, but for garments that compliment their body and make them feel more confident.

“Augmented reality helps consumers make informed and confident purchasing decisions faster than ever before,” said Heather Lipner, Geenee AR’s Head of Product Design and Creative, in a press release shared with ARPost. “Will it fit? Will it look good? To see how something looks on your own face or body will trigger the confidence to purchase – the key driver for e-commerce success.” 

In addition to virtual try-on, the company also offers true-size AR for home goods like furniture and appliances.

Key Features of Geenee’s Virtual Try-On Solutions

Geenee offers a complete suite of solutions for online and offline retail stores. The main features of the virtual try-on solutions include:

  • E-commerce point of sale – web-based full body and face tracking, allowing customers to try all types of products, from head to feet;
  • Onsite mirrors – AR mirrors which allow customers to try on products in store without going to a changing booth;
  • Embedded ads – thanks to the company’s partnership with AudienceX, brands can offer virtual try-on experiences within their online ads across various websites and social media platforms.

Brands Report Positive Results After Implementing the VTO Solutions

So far, several fashion, beauty, and home goods brands have used Geenee’s virtual try-on solutions, and some of the results they shared with the company include:

  • For eyewear: 81% increase in add-to-cart;
  • For fashion products: 24% decrease in returned products;
  • For accessories: a 25% increase in conversion rates;
  • For home goods: a 67% increase in conversions and a 38% decrease in product returns.

virtual try-on accessories Geenee AR

These results confirm the vision of the CTO of Geenee, Evgeny Peshkov.

“Virtual try-on brings e-commerce to the next level. Being able to see how something actually fits rather than guessing based on 2D photos simplifies the customer’s decision,” Peshkov said.  “The number of advanced techniques built and fine-tuned specifically for this task allow for a high level of realism and fidelity. Geenee’s web-first VTO solution is ready out-of-the-box and can be easily integrated with any e-commerce platform.”

Experience Virtual Try-On by Geenee

Geeenee AR offers both brands and consumers the chance to test their latest VTO solutions. Anyone can test a demo version on a desktop or mobile here.

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Top 5 E-Commerce AR and VR Trends To Follow in 2023

AR and VR are two of the most promising technologies of the modern era. Both can potentially revolutionize how we interact with the world around us. However, these technologies have taken a long time to reach their full potential.

While AR and VR have been around for decades, it wasn’t until recently that they offered a quality experience without being too limited by technological constraints or not being portable enough for widespread use.

Nevertheless, they’ve been making waves in many industries. And now, the e-commerce industry is hopping on board. Statista reports that by 2023, there will be 1.4 billion AR devices worldwide, projected to rise to 1.73 billion by 2024.

Number of mobile augmented reality (AR) active user devices worldwide from 2019 to 2024 - Statista
Source: Statista

What should we expect from AR and VR in 2023 and beyond? In this article, we will explore the potential of AR and VR for e-commerce and how they can enhance your shopping experience.

1. Increased Adoption of AR in E-Commerce

According to a recent survey, 38% of marketers reported using AR in 2022. It’s a significant increase from the 23% reported in 2017. And it’s understandable, given AR technology’s benefits to e-commerce customers.

For example, it allows them to feel like they’re physically interacting with products in a brick-and-mortar store while being online. AR can also help consumers visualize how products will look in their homes or on their bodies, improving the shopping experience and leading to more informed purchasing decisions and fewer returns.

Looking ahead to 2023, there are six exciting trends in the AR shopping space to keep an eye on. They are:

1. Social Media Apps and Camera Filters

Social media apps and camera filters, with Snapchat and Instagram leading the charge by incorporating AR into their platforms. Brands can use SnapAR Lens Studio or Meta Spark to create engaging AR filters and lenses that bring products to life. A case in point is Gucci.

Gucci AR instagram filter
Screenshots taken on the official Gucci Instagram account

2. Virtual Try-On Technology

Virtual try-on technology to see how products look on shoppers like on the Sephora Snapchat page.

Sephora Snapcaht Lens
Screenshots taken on the official Sephora Snapchat account

3. Virtual Showrooms

Virtual showrooms are similar to try-on but involve the buyer flipping the camera around. For example, it’s popular among furniture stores like EQ3.

virtual showroom EQ3
Screenshots taken on the official EQ3 website

4. Better AR Hardware Options

Better AR hardware options, caused by innovations in mobile technology, such as LiDAR and ToF (depth sensing hardware). Companies like Google, Microsoft, Lenovo, and Vuzix are developing smart glasses to enhance the AR experience.

5. AR Mirrors

AR mirrors for in-store shopping, assisting buyers who are in-store and either don’t want to test various alternatives or can’t for whatever reasons.

6. Gamifying

Gamifying in-store shopping to connect physical products with apps, creating a fun and interactive shopping experience.

2. VR-Enabled Online Shopping Experiences

VR creates an immersive visual environment, including 360-degree videos, photos, product demos, and complex experiences using devices such as the HTC Vive or Oculus Quest.

Unlike AR, VR is entirely simulated and disconnected from the physical world. VR can benefit businesses in various ways, such as:

  • virtual tours of showrooms and stores;
  • visualization of products;
  • greater user engagement;
  • increased consumer trust;
  • enhanced conversion rates;
  • better retention rates;
  • improved customer service.

However, it’s essential to remember the “shiny toy syndrome” and avoid it. Ensure that VR experiences align with your business goals and customer needs before opting for them. E-commerce stores can use VR for the following purposes:

  • virtual stores with virtual clothing racks, an opportunity to meet with friends and shop together online;
  • “try before you buy”;
  • in-store experiences;
  • live events;
  • interactive education.

3. Introducing AI Into AR and VR Solutions

Artificial intelligence can integrate with AR and VR technologies to revolutionize the shopping experience. AI-powered 3D representation of products in a user’s environment can increase conversions. How? Here is how AI can enhance virtual experiences:

1. Object Recognition

AR and VR experiences can adjust to the user’s movements and actions thanks to AI algorithms’ ability to detect and track things in real time.

2. Computer Vision

It involves image recognition and tracking, enabling the system to respond to the environment.

3. Natural Language Processing (NLP)

NLP is about using voice commands for people to explore and interact with virtual worlds.

4. Predictive Analytics

As AI can predict user behavior, merchants can build personalized and proactive experiences.

5. Usage Analytics

AI can also help analyze usage data and client feedback. You can optimize your AR/VR services and boost buyer satisfaction based on the results.

6. Personalized Experiences

One of the ways to employ customer insights is to tailor offers to their tastes. It can boost satisfaction and sales.

4. Creating Digital Twins

The past year has seen an increase in AR and 3D technology use by fashion brands to boost sales and brand recognition in physical and virtual worlds. And in 2023, we can expect more brands to utilize AR innovatively.

It includes the ability to try on digital versions of physical clothing on your avatar. Another example is unlocking special effects for physical apparel. Some brands create digital-only looks that users can capture on camera and share on social media.

This trend becomes possible thanks to avatar platforms and AR features such as image targets and body tracking. So brands can offer and sell virtual goods. And with NFC (Near Field Communication) and QR codes embedded in physical apparel, you can transform one thing (for example, a T-shirt) into infinite designs.

5. Security Concerns Over the Usage of AR and VR

Consumers are increasingly concerned about privacy, security, and safety in computing. The metaverse, new headsets, and more AR and VR content have made safety a greater focus. Devices can now gather more information through eye and hand tracking. AR also relies on spatial data to immerse users. That’s why customers remain skeptical about using such devices daily.

How can people safely enjoy digital realities? We need new frameworks, regulations, and social contracts prioritizing safety. All these require collaboration through working groups, policy and standard discussions, and new software solutions for moderation and cyber threats.

Final Word

To sum up, AR and VR can enhance the e-commerce industry by improving the customer experience, driving more engagement, and cutting costs. But there are many challenges to overcome before these technologies can become mainstream.

For example, some websites are incompatible with VR headsets or AR apps. Why? The reason is that they were not built with those devices in mind. And not everyone owns a headset or smartphone capable of using these technologies.

That’s why e-commerce merchants should take advantage of these new opportunities to not lose potential clients due to incompatibility issues. As these technologies get better, more online stores will use AR and VR to give shoppers immersive shopping experiences. The future of e-commerce is exciting. And augmented and virtual reality are sure to play a significant role in shaping it.

Guest Post


About the Guest Author(s)

Art Malkovich

Art Malkovich

Art Malkovich is CEO and co-founder of Onilab, an e-commerce development company. He has about 10 years of experience in team management and web development. He is passionate about keeping up with recent technologies and working on innovative projects like headless commerce solutions and PWAs in particular.

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How Large Retail Brands Are Using Augmented Reality

Over 83 million people in the US alone used augmented reality on a monthly basis in 2020. By the end of 2023, it is projected that the number will grow by over 30%, to over 110 million people.

With the pandemic having accelerated the evolution of digital shopping, retail and e-commerce brands are looking for new ways to engage with their consumers and to bridge the online-offline experience gap that exists today while shopping.

How Big Brands Leverage Augmented Reality

Immersive AR experiences are increasingly being leveraged in stores, to create memorable and personalized relationships between the brand and its customers. Through augmented reality, retailers can not only engage the otherwise passive customers but also provide the context needed for them to make a decision and significantly improve the likelihood of the customer making a purchase.

Lego, for instance, used an augmented reality digital box in its stores for parents/kids to put up the physical boxes in front of the screen and see different scenes being built and come to life. This allowed parents and kids to find the right set and also proved to be a fun way to engage with consumers.

Other retailers use augmented reality to specifically drive sales for products that typically need the in-person context to make a buying decision. Houzz’s AR-powered app offers consumers the ability to view their rooms from their phone camera and ‘drop in’ true-to-scale 3D furniture items superimposed on their physical reality, for them to make a more informed buying decision.

Converse’s AR app lets consumers try shoes at home by simply pointing the camera at their feet. They can then evaluate multiple models with varying colors within minutes from the comfort of their home. The app is also integrated with their e-commerce platform, creating a seamless flow from discovery to intent to making the final purchase.

The Future of Retail Is 3D

While all these examples use AR in slightly different ways, they all have one commonality: the buyer is at the center of the experience and the camera has become the new home page. Replacing 2D images with interactive 3D products gives the shoppers the context through visualizations that they need, to be confident in their decisions.

The experience boosts consumers’ confidence, allowing them to make the right choice because AR provides the level of real-life context missing from a flat, 2D product image online. It’s a win-win for the customers and the retail brands, who experience a big increase in conversion rates and a lower product return rate by leveraging augmented reality.

Consumers are coming to expect this experience. Augmented reality adoption is following a similar pattern to mobile phone adoption of the 2000s. And as the mobile-first Gen Z cohort continually gains more buying power beyond the $360 billion they already have in disposable income, we will see large retailers transforming their traditional online and in-person shopping experiences into more immersive, 3D retail experiences to reshape online browsing and buying behavior as we know it.

Guest Post


About the Guest Author(s)

Aluru Sravanth

Aluru Sravanth

A technology enthusiast and a student for life, Sravanth started Avataar in 2014, with a vision to uncover untapped potential from the confluence of self-learning AI and computer vision.

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PINKO Experience Powered by Emperia Amid Funding Announcement

Virtual store builder Emperia recently announced a new funding round, as well as hints at how that funding round will impact their roadmap going forward. In the meantime, PINKO is joining the list of retailers showing us what Emperia is already capable of.

PINKO’s Virtual Store From Emperia

Emperia isn’t a Harry Potter spell, it’s a tech company that “marries the reach and accessibility of e-commerce with the impact of physical customer service shopping experience.” ARPost first met Emperia about a year ago when the company launched “Artemis”, its software-as-a-service solution for virtual storefronts.

“With the realization that clients will be using these spaces in the long term, and the need to constantly change/update the virtual store the same way they would change their physical space, Emperia created a platform that enables full customization of product displays as well as decor, allowing brands full creative control,” Emperia co-founder and CEO Olga Dogadkina said last year.

Emperia PINKO virtual store

PINKO, the other name in our story, might be less familiar to ARPost readers. The Italian womens fashion brand is using Emperia to open its first virtual storefront and explore virtual sale items. The opening of their first virtual store coincides with the opening of a new brick-and-mortar boutique location in Milan, according to a release shared with ARPost.

“Opening in such a prestigious and internationally established location, we decided as a mission statement to give global resonance to our new and unique store,” said PINKO CEO and founder Pietro Negra. “The virtual shop is the most innovative environment that can guarantee us the possibility of expanding our vision of engagement for our consumers everywhere.”

A Look at the Virtual Store

To be clear, PINKO isn’t a stranger to e-commerce generally. The company’s online purchasing infrastructure is already robust. However, there’s a big difference between experiencing the PINKO shopping experience online and the PINKO shopping experience in one of their stores. Their virtual store from Emperia is partially intended to help bridge that gap.

PINKO virtual store Emperia - handbags

Further, PINKO’s one-room virtual storefront in the clouds isn’t only for physical goods. Interactive 3D models of PINKO’s recognizable handbags help users understand the physical bags that they can purchase through the experience. Some of the 3D models also represent “Meta Love Bags” – an exclusive line of NFTs.

PINKO x Experia virtual store handbags

“Our 3D technology ensures a high merchandise-viewing quality, which complements its real-life twin product, to the smallest detail, allowing PINKO to present and directly-sell its exclusive capsule collection in a way that simulates a realistic shopping experience,” Dogadkina said in the release.

$10M Can Do a Lot for a Good Roadmap

Of course, there’s also big news for Emperia. The company recently announced a $10M series A funding round led by Base10 but including a number of other funders including the Sony Innovation Fund.

“I’m confident that the pool of participating investors in this round, from both the U.S and Europe, will make for a great network of advisors as Emperia continues its global expansion, pioneering e-commerce’s next generation,” said Dogadkina “I’m looking forward to delivering an even more impactful experience for our brand partners.”

The release also included some insights into what the company plans to do with the funding round. Goals include growing the team, improving Artemis, developing its customer data suite, and increasing the platform’s market presence. The release also expresses the intent to work with more partners in the space, which is always exciting for the product and the general field.

Speaking of the general field, the comments provided by investors help to speak to Emperia’s exact position within the emerging technology ecosystem. Base10 partner Luci Fonseca described Emperia as a “Web 2.5” solution.

“It is a device-agnostic bridge for brands to engage with a new generation of consumers while driving real commerce,” Fonseca said in the release. “Emperia is pioneering the development of virtual store creation and maintenance, and we’re excited to be partnering with a team that is truly building for the future of e-commerce.”

InfiniteWorld CEO Brad Allen used “Web 2.5” to describe his company “building a bridge to Web3” in an October interview with ARPost. The term is gaining traction in the industry to describe experiences that utilize and explore emerging trends like immersive tech or blockchain without relying on them completely as a business model.

More Coming Soon

It’s naturally exciting to see a company in the space clear funding rounds, particularly with prodigious investors like those backing Emperia. It’s even more exciting to see the sorts of plans that the company has for that money. Checking in with companies like PINKO to see how these movements are affecting their business models also sounds like a promising discussion.

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