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Google CEO: If an AI bubble pops, no one is getting out clean

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Market concerns and Google’s position

Alphabet’s recent market performance has been driven by investor confidence in the company’s ability to compete with OpenAI’s ChatGPT, as well as its development of specialized chips for AI that can compete with Nvidia’s. Nvidia recently reached a world-first $5 trillion valuation due to making GPUs that can accelerate the matrix math at the heart of AI computations.

Despite acknowledging that no company would be immune to a potential AI bubble burst, Pichai argued that Google’s unique position gives it an advantage. He told the BBC that the company owns what he called a “full stack” of technologies, from chips to YouTube data to models and frontier science research. This integrated approach, he suggested, would help the company weather any market turbulence better than competitors.

Pichai also told the BBC that people should not “blindly trust” everything AI tools output. The company currently faces repeated accuracy concerns about some of its AI models. Pichai said that while AI tools are helpful “if you want to creatively write something,” people “have to learn to use these tools for what they’re good at and not blindly trust everything they say.”

In the BBC interview, the Google boss also addressed the “immense” energy needs of AI, acknowledging that the intensive energy requirements of expanding AI ventures have caused slippage on Alphabet’s climate targets. However, Pichai insisted that the company still wants to achieve net zero by 2030 through investments in new energy technologies. “The rate at which we were hoping to make progress will be impacted,” Pichai said, warning that constraining an economy based on energy “will have consequences.”

Even with the warnings about a potential AI bubble, Pichai did not miss his chance to promote the technology, albeit with a hint of danger regarding its widespread impact. Pichai described AI as “the most profound technology” humankind has worked on.

“We will have to work through societal disruptions,” he said, adding that the technology would “create new opportunities” and “evolve and transition certain jobs.” He said people who adapt to AI tools “will do better” in their professions, whatever field they work in.

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Bank of England warns AI stock bubble rivals 2000 dotcom peak

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Share valuations based on past earnings have also reached their highest levels since the dotcom bubble 25 years ago, though the BoE noted they appear less extreme when based on investors’ expectations for future profits. “This, when combined with increasing concentration within market indices, leaves equity markets particularly exposed should expectations around the impact of AI become less optimistic,” the central bank said.

Toil and trouble?

The dotcom bubble offers a potentially instructive parallel to our current era. In the late 1990s, investors poured money into Internet companies based on the promise of a transformed economy, seemingly ignoring whether individual businesses had viable paths to profitability. Between 1995 and March 2000, the Nasdaq index rose 600 percent. When sentiment shifted, the correction was severe: the Nasdaq fell 78 percent from its peak, reaching a low point in October 2002.

Whether we’ll see the same thing or worse if an AI bubble pops is mere speculation at this point. But similarly to the early 2000s, the question about today’s market isn’t necessarily about the utility of AI tools themselves (the Internet was useful, after all, despite the bubble), but whether the amount of money being poured into the companies that sell them is out of proportion with the potential profits those improvements might bring.

We don’t have a crystal ball to determine when such a bubble might pop, or even if it is guaranteed to do so, but we’ll likely continue to see more warning signs ahead if AI-related deals continue to grow larger and larger over time.

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