Apple

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With new acquisition, OpenAI signals plans to integrate deeper into the OS

OpenAI has acquired Software Applications Incorporated (SAI), perhaps best known for the core team that produced what became Shortcuts on Apple platforms. More recently, the team has been working on Sky, a context-aware AI interface layer on top of macOS. The financial terms of the acquisition have not been publicly disclosed.

“AI progress isn’t only about advancing intelligence—it’s about unlocking it through interfaces that understand context, adapt to your intent, and work seamlessly,” an OpenAI rep wrote in the company’s blog post about the acquisition. The post goes on to specify that OpenAI plans to “bring Sky’s deep macOS integration and product craft into ChatGPT, and all members of the team will join OpenAI.”

That includes SAI co-founders Ari Weinstein (CEO), Conrad Kramer (CTO), and Kim Beverett (Product Lead)—all of whom worked together for several years at Apple after Apple acquired Weinstein and Kramer’s previous company, which produced an automation tool called Workflows, to integrate Shortcuts across Apple’s software platforms.

The three SAI founders left Apple to work on Sky, which leverages Apple APIs and accessibility features to provide context about what’s on screen to a large language model; the LLM takes plain language user commands and executes them across multiple applications. At its best, the tool aimed to be a bit like Shortcuts, but with no setup, generating workflows on the fly based on user prompts.

With new acquisition, OpenAI signals plans to integrate deeper into the OS Read More »

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Reports suggest Apple is already pulling back on the iPhone Air

Apple’s iPhone Air was the company’s most interesting new iPhone this year, at least insofar as it was the one most different from previous iPhones. We came away impressed by its size and weight in our review. But early reports suggest that its novelty might not be translating into sales success.

A note from analyst Ming-Chi Kuo, whose supply chain sources are often accurate about Apple’s future plans, said yesterday that demand for the iPhone Air “has fallen short of expectations” and that “both shipments and production capacity” were being scaled back to account for the lower-than-expected demand.

Kuo’s note is backed up by reports from other analysts at Mizuho Securities (via MacRumors) and Nikkei Asia. Both of these reports say that demand for the iPhone 17 and 17 Pro models remains strong, indicating that this is just a problem for the iPhone Air and not a wider slowdown caused by tariffs or other external factors.

The standard iPhone, the regular-sized iPhone Pro, and the big iPhone Pro have all been mainstays in Apple’s lineup, but the company has had a harder time coming up with a fourth phone that sells well enough to stick around. The small-screened iPhone mini and the large-screened iPhone Plus were each discontinued after two generations.

Reports suggest Apple is already pulling back on the iPhone Air Read More »

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Upcoming iOS and macOS 26.1 update will let you fog up your Liquid Glass

Apple’s new Liquid Glass user interface design was one of the most noticeable and divisive features of its major software updates this year. It added additional fluidity and translucency throughout iOS, iPadOS, macOS, and Apple’s other operating systems, and as we noted in our reviews, the default settings weren’t always great for readability.

The upcoming 26.1 update for all of those OSes is taking a step toward addressing some of the complaints, though not by changing things about the default look of Liquid Glass. Rather, the update is adding a new toggle that will let users choose between a Clear and Tinted look for Liquid Glass, with Clear representing the default look and Tinted cranking up the opacity and contrast.

The new toggle adds a half-step between the default visual settings and the “reduce transparency” setting, which, aside from changing a bunch of other things about the look and feel of the operating system, is buried further down inside the Accessibility options. The Tinted toggle does make colors and vague shapes visible beneath the glass panes, preserving the general look of Liquid Glass while also erring on the side of contrast and visibility, where the “reduce transparency” setting is more of an all-or-nothing blunt instrument.

Upcoming iOS and macOS 26.1 update will let you fog up your Liquid Glass Read More »

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M5 iPad Pro tested: Stop me if you’ve heard this one before


It’s a gorgeous tablet, but what does an iPad need with more processing power?

Apple’s 13-inch M5 iPad Pro. Credit: Andrew Cunningham

Apple’s 13-inch M5 iPad Pro. Credit: Andrew Cunningham

This year’s iPad Pro is what you might call a “chip refresh” or an “internal refresh.” These refreshes are what Apple generally does for its products for one or two or more years after making a larger external design change. Leaving the physical design alone preserves compatibility with the accessory ecosystem.

For the Mac, chip refreshes are still pretty exciting to me, because many people who use a Mac will, very occasionally, assign it some kind of task where they need it to work as hard and fast as it can, for an extended period of time. You could be a developer compiling a large and complex app, or you could be a podcaster or streamer editing or exporting an audio or video file, or maybe you’re just playing a game. The power and flexibility of the operating system, and first- and third-party apps made to take advantage of that power and flexibility, mean that “more speed” is still exciting, even if it takes a few years for that speed to add up to something users will consistently notice and appreciate.

And then there’s the iPad Pro. Especially since Apple shifted to using the same M-series chips that it uses in Macs, most iPad Pro reviews contain some version of “this is great hardware that is much faster than it needs to be for anything the iPad does.” To wit, our review of the M4 iPad Pro from May 2024:

Still, it remains unclear why most people would spend one, two, or even three thousand dollars on a tablet that, despite its amazing hardware, does less than a comparably priced laptop—or at least does it a little more awkwardly, even if it’s impressively quick and has a gorgeous screen.

Since then, Apple has announced and released iPadOS 26, an update that makes important and mostly welcome changes to how the tablet handles windowed multitasking, file transfers, and some other kinds of background tasks. But this is the kind of thing that isn’t even going to stress out an Apple M1, let alone a chip that’s twice as powerful.

All of this is to say: A chip refresh for an iPad is nice to have. This year’s model (still starting at $999 for the 11-inch tablet and $1,299 for the 13-inch) will also come with a handy RAM increase for many buyers, the first RAM boost that the base model iPad Pro has gotten in more than four years.

But without any other design changes or other improvements to hang its hat on, the fact is that chip refresh years for the iPad Pro only really improve a part of the tablet that needs the least amount of improvement. That doesn’t make them bad; who knows what the hardware requirements will be when iPadOS 30 adds some other batch of multitasking features. But it does mean these refreshes don’t feel particularly exciting or necessary; the most exciting thing about the M5 iPad Pro means you might be able to get a good deal on an M4 model as retailers clear out their stock. You aren’t going to notice the difference.

Design: M4 iPad Pro redux

The 13-inch M5 iPad Pro in its Magic Keyboard accessory with the Apple Pencil Pro attached. Credit: Andrew Cunningham

Lest we downplay this tablet’s design, the M4 version of the iPad Pro was the biggest change to the tablet since Apple introduced the modern all-screen design for the iPad Pro back in 2018. It wasn’t a huge departure, but it did introduce the iPad’s first OLED display, a thinner and lighter design, and a slightly improved Apple Pencil and updated range of accessories.

As with the 14-inch M5 MacBook Pro that Apple just launched, the easiest way to know how much you’ll like the iPad Pro depends on how you feel about screen technology (the iPad is, after all, mostly screen). If you care about the 120 Hz, high-refresh-rate ProMotion screen, the option to add a nano-texture display with a matte finish, and the infinite contrast and boosted brightness of Apple’s OLED displays, those are the best reasons to buy an iPad Pro. The $299/349 Magic Keyboard accessory for the iPad Pro also comes with backlit keys and a slightly larger trackpad than the equivalent $269/$319 iPad Air accessory.

If none of those things inspire passion in you, or if they’re not worth several hundred extra dollars to you—the nano-texture glass upgrade alone adds $700 to the price of the iPad Pro, because Apple only offers it on the 1TB and 2TB models—then the 11- and 13-inch iPads Air are going to give you a substantively identical experience. That includes compatibility with the same Apple Pencil accessory and support for all the same multitasking and Apple Intelligence features.

The M5 iPad Pro supports the same Apple Pencil Pro as the M4 iPad Pro, and the M2 and M3 iPad Air. Credit: Andrew Cunningham

One other internal change to the new iPad Pro, aside from the M5, is mostly invisible: Wi-Fi, Bluetooth, and Thread connectivity provided by the Apple N1 chip, and 5G cellular connectivity provided by the Apple C1X. Ideally, you won’t notice this swap at all, but it’s a quietly momentous change for Apple. Both of these chips cap several years of acquisitions and internal development, and further reduce Apple’s reliance on external chipmakers like Qualcomm and Broadcom, which has been one of the goals of Apple’s A- and M-series processors all along.

There’s one last change we haven’t really been able to adequately test in the handful of days we’ve had the tablet: new fast-charging support, either with Apple’s first-party Dynamic Power Adapter or any USB-C charger capable of providing 60 W or more of power. When using these chargers, Apple says the tablet’s battery can charge from 0 to 50 percent in 35 minutes. (Apple provides the same battery life estimates for the M5 iPads as the M4 models: 10 hours of Wi-Fi web usage, or nine hours of cellular web usage, for both the 13- and 11-inch versions of the tablet.)

Two Apple M5 chips, two RAM options

Apple sent us the 1TB version of the 13-inch iPad Pro to test, which means we got the fully enabled version of the M5: four high-performance CPU cores, six high-efficiency GPU cores, 10 GPU cores, a 16-core Neural Engine, and 16GB of RAM.

Apple’s Macs still offer individually configurable processor, storage, and RAM upgrades to users—generally buying one upgrade doesn’t lock you into buying a bunch of other stuff you don’t want or need (though there are exceptions for RAM configurations in some of the higher-end Macs). But for the iPads, Apple still ties the chip and the RAM you get to storage capacity. The 256GB and 512GB iPads get three high-performance CPU cores instead of four, and 12GB of RAM instead of 16GB.

For people who buy the 256GB and 512GB iPads, this amounts to a 50 percent increase in RAM capacity from the M1, M2, and M4 iPad Pro models, or the M1, M2, and M3 iPad Airs, all of which came with 8GB of RAM. High-end models stick with the same 16GB of RAM as before (no 24GB or 32GB upgrades here, though the M5 supports them in Macs). The ceiling is in the same place, but the floor has come up.

Given that iPadOS is still mostly running on tablets with 8GB or less of RAM, I don’t expect the jump from 8GB to 12GB to make a huge difference in the day-to-day experience of using the tablet, at least for now. If you connect your iPad to an external monitor that you use as an extended display, it might help keep more apps in memory at a time; it could help if you edit complex multi-track audio or video files or images, or if you’re trying to run some kind of machine learning or AI workflows locally. Future iPadOS versions could also require more than 8GB of memory for some features. But for now, the benefit exists mostly on paper.

As for benchmarks, the M5’s gains in the iPad are somewhat more muted than they are for the M5 MacBook Pro we tested. We observed a 10 or 15 percent improvement across single- and multi-core CPU tests and graphics benchmark improvements that mostly hovered in the 15 to 30 percent range. The Geekbench 6 Compute benchmark was one outlier, pointing to a 35 percent increase in GPU performance; it’s possible that GPU or rendering-heavy workloads benefit a little more from the new neural accelerators in the M5’s GPU cores than games do.

In the MacBook review, we observed that the M5’s CPU generally had higher peak power consumption than the M4. In the fanless iPad Pro, it’s likely that Apple has reined the chip in a little bit to keep it cool, which would explain why the iPad’s M5 doesn’t see quite the same gains.

The M5 and the 12GB RAM minimum help to put a little more distance between the M3 iPad Air and the Pros. Most iPad workloads don’t benefit in an obvious user-noticeable way from the extra performance or memory right now, but it’s something you can point to that makes the Pro more “pro” than the Air.

Changed hardware that doesn’t change much

The M5 iPad Pro is nice in the sense that “getting a little more for your money today than you could get for the same money two weeks ago” is nice. But it changes essentially nothing for potential iPad buyers.

I’m hard-pressed to think of anyone who would be well-served by the M5 iPad Pro who wouldn’t have been equally well-served by the M4 version. And if the M4 iPad Pro was already overkill for you, the M5 is just a little more so. Particularly if you have an M1 or M2 ; People with an A12X or A12Z version of the iPad Pro from 2018 or 2020 will benefit more, particularly if you’re multitasking a lot or running into limitations or RAM complaints from the apps you’re using.

But even with the iPadOS 26 update, it still seems like the capabilities of the iPad’s software lags behind the capabilities of the hardware by a few years. It’s to be expected, maybe, for an operating system that has to run on this M5 iPad Pro and a 7-year-old phone processor with 3GB of RAM.

I am starting to feel the age of the M1 MacBook Air I use, especially if I’m pushing multiple monitors with it or trying to exceed its 16GB RAM limit. The M1 iPad Air I have, on the other hand, feels like it just got an operating system that unlocks some of its latent potential. That’s the biggest problem with the iPad Pro, really—not that it’s a bad tablet, but that it’s still so much more tablet than you need to do what iPadOS and its apps can currently do.

The good

  • A fast, beautiful tablet that’s a pleasure to use.
  • The 120Hz ProMotion support and OLED display panel make this one of Apple’s best screens, period.
  • 256GB and 512GB models get a bump from 8GB to 12GB of memory.
  • Maintains compatibility with the same accessories as the M4 iPad Pro.

The bad

  • More iPad than pretty much anyone needs.
  • Passively cooled fanless Apple M5 can’t stretch its legs quite as much as the actively cooled Mac version.
  • Expensive accessories.

The ugly

  • All other hardware upgrades, including the matte nano-texture display finish, require a $600 upgrade to the 1TB version of the tablet.

Photo of Andrew Cunningham

Andrew is a Senior Technology Reporter at Ars Technica, with a focus on consumer tech including computer hardware and in-depth reviews of operating systems like Windows and macOS. Andrew lives in Philadelphia and co-hosts a weekly book podcast called Overdue.

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Apple TV and Peacock bundle starts at $15/month, available on Oct. 20

In a rarity for Apple’s streaming service, users will be able to buy bundled subscriptions to Apple TV and Peacock for a discount, starting on October 20.

On its own, the Apple TV streaming service (which was called Apple TV+ until Monday) is $13 per month. NBCUniversal’s Peacock starts at $8/month with ads and $11/month without ads. With the upcoming bundle, people can subscribe to both for a total of $15/month or $20/month, depending on whether Peacock has ads or not (Apple TV never has ads).

People can buy the bundles through either Apple’s or Peacock’s websites and apps.

Apple and NBCUniversal are hoping to drive subscriptions with the bundle. In a statement, Oliver Schusser, Apple’s VP of Apple TV, Apple Music, Sports, and Beats, said that he thinks the bundle will help bring Apple TV content “to more viewers in more places.”

Bundles that combine more than one streaming service for an overall discount have become a popular tool for streaming providers trying to curb cancellations. The idea is that people are less likely to cancel a streaming subscription if it’s tied to another streaming service or product, like cellular service.

Apple, however, has largely been a holdout. It used to offer a bundle with Apple TV for full price, plus Showtime and Paramount+ (then called CBS All Access) for no extra cost. But those add-ons, especially at the time, could be considered more cable-centric compared to the streaming bundle announced today.

Apple will also make select Apple Originals content available to watch with a Peacock subscription. The announcement says:

At launch, Peacock subscribers can enjoy up to three episodes of Stick, Slow Horses, Silo, The Buccaneers, Foundation, Palm Royale, and Prehistoric Planet from Apple TV for free, while Apple TV app users will be able to watch up to three episodes of Law & Order, Bel-Air, Twisted Metal, Love Island Games, Happy’s Place, The Hunting Party, and Real Housewives of Miami from Peacock.

Additionally, people who are subscribed to Apple One’s Family or Premier Plans can get Peacock’s most expensive subscription—which adds offline downloads to the ad-free tier and is typically $17/month—for about $11/month (“a 35 percent discount,” per the announcement). The discount marks the first time that Apple has offered Apple One subscribers a deal for a non-Apple product, suggesting a new willingness from Apple to partner with rivals to help its services business.

Apple TV and Peacock bundle starts at $15/month, available on Oct. 20 Read More »

apple’s-streaming-service-gets-harder-to-tell-apart-from-its-streaming-app,-box

Apple’s streaming service gets harder to tell apart from its streaming app, box

Apple has lightly rebranded its video-on-demand streaming service. The Netflix rival that has brought us critically acclaimed shows and movies like Slow Horses and The Lost Bus has gone from Apple TV+ to Apple TV.

Apple announced the name change today in a press release that was primarily about the film F1: The Movie coming to its streaming service on December 12. Unlike previous announcements, however, today’s release referred to the streaming service as Apple TV, instead of Apple TV+. The announcement reads:

Apple TV+ is now simply Apple TV, with a vibrant new identity.

Apple didn’t specify how its streaming service’s “identity” has changed at all. As of this writing, accessing Apple’s streaming service via a browser or smart TV app still shows the original Apple TV+ branding.

Similar to rival streaming service HBO Max’s recent re-rebrand, or ESPN+ becoming ESPN, this rebrand is rather mild. Still, the change makes Apple’s streaming service slightly harder to differentiate from Apple’s streaming app, which is also named Apple TV, and its streaming boxes, which Apple officially called Apple TVs until 2015, when their official names started including the max resolution that they support (such as: Apple TV 4K). You can have one or two of those offerings without needing the others (although watching Apple’s streaming service on streaming hardware does require Apple’s streaming app).

Apple’s streaming service gets harder to tell apart from its streaming app, box Read More »

apple-ups-the-reward-for-finding-major-exploits-to-$2-million

Apple ups the reward for finding major exploits to $2 million

Since launching its bug bounty program nearly a decade ago, Apple has always touted notable maximum payouts—$200,000 in 2016 and $1 million in 2019. Now the company is upping the stakes again. At the Hexacon offensive security conference in Paris on Friday, Apple vice president of security engineering and architecture Ivan Krstić announced a new maximum payout of $2 million for a chain of software exploits that could be abused for spyware.

The move reflects how valuable exploitable vulnerabilities can be within Apple’s highly protected mobile environment—and the lengths the company will go to to keep such discoveries from falling into the wrong hands. In addition to individual payouts, the company’s bug bounty also includes a bonus structure, adding additional awards for exploits that can bypass its extra secure Lockdown Mode as well as those discovered while Apple software is still in its beta testing phase. Taken together, the maximum award for what would otherwise be a potentially catastrophic exploit chain will now be $5 million. The changes take effect next month.

“We are lining up to pay many millions of dollars here, and there’s a reason,” Krstić tells WIRED. “We want to make sure that for the hardest categories, the hardest problems, the things that most closely mirror the kinds of attacks that we see with mercenary spyware—that the researchers who have those skills and abilities and put in that effort and time can get a tremendous reward.”

Apple says that there are more than 2.35 billion of its devices active around the world. The company’s bug bounty was originally an invite-only program for prominent researchers, but since opening to the public in 2020, Apple says that it has awarded more than $35 million to more than 800 security researchers. Top-dollar payouts are very rare, but Krstić says that the company has made multiple $500,000 payouts in recent years.

Apple ups the reward for finding major exploits to $2 million Read More »

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Apple and Google reluctantly comply with Texas age verification law

Apple yesterday announced a plan to comply with a Texas age verification law and warned that changes required by the law will reduce privacy for app users.

“Beginning January 1, 2026, a new state law in Texas—SB2420—introduces age assurance requirements for app marketplaces and developers,” Apple said yesterday in a post for developers. “While we share the goal of strengthening kids’ online safety, we are concerned that SB2420 impacts the privacy of users by requiring the collection of sensitive, personally identifiable information to download any app, even if a user simply wants to check the weather or sports scores.”

The Texas App Store Accountability Act requires app stores to verify users’ ages and imposes restrictions on those under 18. Apple said that developers will have “to adopt new capabilities and modify behavior within their apps to meet their obligations under the law.”

Apple’s post noted that similar laws will take effect later in 2026 in Utah and Louisiana. Google also recently announced plans for complying with the three state laws and said the new requirements reduce user privacy.

“While we have user privacy and trust concerns with these new verification laws, Google Play is designing APIs, systems, and tools to help you meet your obligations,” Google told developers in an undated post.

The Utah law is scheduled to take effect May 7, 2026, while the Louisiana law will take effect July 1, 2026. The Texas, Utah, and Louisiana “laws impose significant new requirements on many apps that may need to provide age appropriate experiences to users in these states,” Google said. “These requirements include ingesting users’ age ranges and parental approval status for significant changes from app stores and notifying app stores of significant changes.”

New features for Texas

Apple and Google both announced new features to help developers comply.

“Once this law goes into effect, users located in Texas who create a new Apple Account will be required to confirm whether they are 18 years or older,” Apple said. “All new Apple Accounts for users under the age of 18 will be required to join a Family Sharing group, and parents or guardians will need to provide consent for all App Store downloads, app purchases, and transactions using Apple’s In-App Purchase system by the minor.”

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Bank of England warns AI stock bubble rivals 2000 dotcom peak

Share valuations based on past earnings have also reached their highest levels since the dotcom bubble 25 years ago, though the BoE noted they appear less extreme when based on investors’ expectations for future profits. “This, when combined with increasing concentration within market indices, leaves equity markets particularly exposed should expectations around the impact of AI become less optimistic,” the central bank said.

Toil and trouble?

The dotcom bubble offers a potentially instructive parallel to our current era. In the late 1990s, investors poured money into Internet companies based on the promise of a transformed economy, seemingly ignoring whether individual businesses had viable paths to profitability. Between 1995 and March 2000, the Nasdaq index rose 600 percent. When sentiment shifted, the correction was severe: the Nasdaq fell 78 percent from its peak, reaching a low point in October 2002.

Whether we’ll see the same thing or worse if an AI bubble pops is mere speculation at this point. But similarly to the early 2000s, the question about today’s market isn’t necessarily about the utility of AI tools themselves (the Internet was useful, after all, despite the bubble), but whether the amount of money being poured into the companies that sell them is out of proportion with the potential profits those improvements might bring.

We don’t have a crystal ball to determine when such a bubble might pop, or even if it is guaranteed to do so, but we’ll likely continue to see more warning signs ahead if AI-related deals continue to grow larger and larger over time.

Bank of England warns AI stock bubble rivals 2000 dotcom peak Read More »

newest-developer-beta-backtracks-on-one-ipados-26-multitasking-decision

Newest developer beta backtracks on one iPadOS 26 multitasking decision

We’re generally fans of the new windowed multitasking features in iPadOS 26—for people who want to use their iPads more like traditional laptops, the new system is more powerful, flexible, and predictable than the old Stage Manager, and it works on a wider range of iPads.

But some users on Reddit and elsewhere objected to Apple’s wholesale removal of the old multitasking mode, Split View (which allowed two apps onscreen at a time with a handle for adjusting the amount of screen they took up) and Slide Over (which allowed a small window to be swiped over top of your screen and then quickly dismissed when you were done with it).

Split View was reasonably easy to recreate with the new system, but users who had relied on Slide Over bemoaned the lack of an equivalent feature in iPadOS 26. Apple apparently agrees because the second developer beta of the upcoming iPadOS 26.1 adds Slide Over support back into the operating system (as reported by MacRumors). Like the old Slide Over window, the new one sits on top of all your other apps and can be invoked and dismissed whenever you want.

The new version of Slide Over isn’t quite the same as the old one; only one app can be in Slide Over mode at a time, whereas the old version would let you switch between apps in the Slide Over interface. But the new Slide Over window can be repositioned and resized, just like other windows in iPadOS 26.

Apple hasn’t said when it will release the final version of iPadOS 26.1, iOS 26.1, macOS 26.1, or the equivalent updates for its other platforms. But based on its past practice, we can probably expect to see it released to the general public at some point in October or November, after another beta build or two.

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elon-musk-tries-to-make-apple-and-mobile-carriers-regret-choosing-starlink-rivals

Elon Musk tries to make Apple and mobile carriers regret choosing Starlink rivals

SpaceX holds spectrum licenses for the Starlink fixed Internet service for homes and businesses. Adding the EchoStar spectrum will make its holdings suitable for mobile service.

“SpaceX currently holds no terrestrial spectrum authorizations and no license to use spectrum allocated on a primary basis to MSS,” the company’s FCC filing said. “Its only authorization to provide any form of mobile service is an authorization for secondary SCS [Supplemental Coverage from Space] operations in spectrum licensed to T-Mobile.”

Starlink unlikely to dethrone major carriers

SpaceX’s spectrum purchase doesn’t make it likely that Starlink will become a fourth major carrier. Grand claims of that sort are “complete nonsense,” wrote industry analyst Dean Bubley. “Apart from anything else, there’s one very obvious physical obstacle: walls and roofs,” he wrote. “Space-based wireless, even if it’s at frequencies supported in normal smartphones, won’t work properly indoors. And uplink from devices to satellites will be even worse.”

When you’re indoors, “there’s more attenuation of the signal,” resulting in lower data rates, Farrar said. “You might not even get megabits per second indoors, unless you are going to go onto a home Starlink broadband network,” he said. “You might only be able to get hundreds of kilobits per second in an obstructed area.”

The Mach33 analyst firm is more bullish than others regarding Starlink’s potential cellular capabilities. “With AWS-4/H-block and V3 [satellites], Starlink DTC is no longer niche, it’s a path to genuine MNO competition. Watch for retail mobile bundles, handset support, and urban hardware as the signals of that pivot,” the firm said.

Mach33’s optimism is based in part on the expectation that SpaceX will make more deals. “DTC isn’t just a coverage filler, it’s a springboard. It enables alternative growth routes; M&A, spectrum deals, subleasing capacity in denser markets, or technical solutions like mini-towers that extend Starlink into neighborhoods,” the group’s analysis said.

The amount of spectrum SpaceX is buying from EchoStar is just a fraction of what the national carriers control. There is “about 1.1 GHz of licensed spectrum currently allocated to mobile operators,” wireless lobby group CTIA said in a January 2025 report. The group also says the cellular industry has over 432,000 active cell sites around the US.

What Starlink can offer cellular users “is nothing compared to the capacity of today’s 5G networks,” but it would be useful “in less populated areas or where you cannot get coverage,” Rysavy said.

Starlink has about 8,500 satellites in orbit. Rysavy estimated in a July 2025 report that about 280 of them are over the United States at any given time. These satellites are mostly providing fixed Internet service in which an antenna is placed outside a building so that people can use Wi-Fi indoors.

SpaceX’s FCC filing said the EchoStar spectrum’s mix of terrestrial and satellite frequencies will be ideal for Starlink.

“By acquiring EchoStar’s market-access authorization for 2 GHz MSS as well as its terrestrial AWS-4 licenses, SpaceX will be able to deploy a hybrid satellite and terrestrial network, just as the Commission envisioned EchoStar would do,” SpaceX said. “Consistent with the Commission’s finding that potential interference between MSS and terrestrial mobile service can best be managed by enabling a single licensee to control both networks, assignment of the AWS-4 spectrum is critical to enable SpaceX to deploy robust MSS service in this band.”

Elon Musk tries to make Apple and mobile carriers regret choosing Starlink rivals Read More »

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Apple removes ICEBlock, won’t allow apps that report locations of ICE agents

Acting on a demand from the Trump administration, Apple has removed apps that let iPhone users report the locations of Immigration and Customs Enforcement (ICE) officers.

“We reached out to Apple today demanding they remove the ICEBlock app from their App Store—and Apple did so,” Attorney General Pam Bondi said in a statement to Fox News yesterday. “ICEBlock is designed to put ICE agents at risk just for doing their jobs, and violence against law enforcement is an intolerable red line that cannot be crossed.”

Apple confirmed it removed multiple apps after hearing from law enforcement. “We created the App Store to be a safe and trusted place to discover apps,” an Apple statement to news organizations said. “Based on information we’ve received from law enforcement about the safety risks associated with ICEBlock, we have removed it and similar apps from the App Store.”

The app removals follow a September 24 shooting at a Dallas ICE facility that resulted in the deaths of two immigrants in federal custody and the shooter. The shooter, identified as Joshua Jahn, “searched apps that tracked the presence of ICE agents,” according to FBI Director Kash Patel.

ICEBlock creator Joshua Aaron disputed claims that his app could have contributed to the shooting. He pointed out that an app isn’t needed to find the locations of ICE facilities.

“You don’t need to use an app to tell you where an ICE agent is when you’re aiming at an ICE detention facility,” Aaron told the BBC. “Everybody knows that’s where ICE agents are.”

Apple cited “objectionable content”

Aaron said he was disappointed by Apple’s decision to remove the app. “ICEBlock is no different from crowd-sourcing speed traps, which every notable mapping application including Apple’s own Maps app [does],” he was quoted as saying. “This is protected speech under the First Amendment of the United States Constitution.”

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