apple vision pro

vision-pro-m5-review:-it’s-time-for-apple-to-make-some-tough-choices

Vision Pro M5 review: It’s time for Apple to make some tough choices


A state of the union from someone who actually sort of uses the thing.

The M5 Vision Pro with the Dual Knit Band. Credit: Samuel Axon

With the recent releases of visionOS 26 and newly refreshed Vision Pro hardware, it’s an ideal time to check in on Apple’s Vision Pro headset—a device I was simultaneously amazed and disappointed by when it launched in early 2024.

I still like the Vision Pro, but I can tell it’s hanging on by a thread. Content is light, developer support is tepid, and while Apple has taken action to improve both, it’s not enough, and I’m concerned it might be too late.

When I got a Vision Pro, I used it a lot: I watched movies on planes and in hotel rooms, I walked around my house placing application windows and testing out weird new ways of working. I tried all the neat games and educational apps, and I watched all the immersive videos I could get ahold of. I even tried my hand at developing my own applications for it.

As the months went on, though, I used it less and less. The novelty wore off, and as cool as it remained, practicality beat coolness. By the time Apple sent me the newer model a couple of weeks ago, I had only put the original one on a few times in the prior couple of months. I had mostly stopped using it at home, but I still took it on trips as an entertainment device for hotel rooms now and then.

That’s not an uncommon story. You even see it in the subreddit for Vision Pro owners, which ought to be the home of the device’s most dedicated fans. Even there, people say, “This is really cool, but I have to go out of my way to keep using it.”

Perhaps it would have been easier to bake it into my day-to-day habits if developer and content creator support had been more robust, a classic chicken-and-egg problem.

After a few weeks of using the new Vision Pro hardware refresh daily, it’s clear to me that the platform needs a bigger rethink. As a fan of the device, I’m concerned it won’t get that, because all the rumors point to Apple pouring its future resources into smart glasses, which, to me, are a completely different product category.

What changed in the new model?

For many users, the most notable change here will be something you can buy separately (albeit at great expense) for the old model: A new headband that balances the device’s weight on your head better, making it more comfortable to wear for long sessions.

Dubbed the Dual Knit Band, it comes with an ingeniously simple adjustment knob that can be used to tighten or loosen either the band that goes across the back of your head (similar to the old band) or the one that wraps around the top.

It’s well-designed, and it will probably make the Vision Pro easier to use for many people who found the old model to be too uncomfortable—even though this model is slightly heavier than its predecessor.

The band fit is adjusted with this knob. You can turn it to loosen or tighten one strap, then pull it out and turn it again to adjust the other. Credit: Samuel Axon

I’m one of the lucky few who never had any discomfort problems with the Vision Pro, but I know a bunch of folks who said the pressure the device put on their foreheads was unbearable. That’s exactly what this new band remedies, so it’s nice to see.

The M5 chip offers more than just speed

Whereas the first Vision Pro had Apple’s M2 chip—which was already a little behind the times when it launched—the new one adds the M5. It’s much faster, especially for graphics-processing and machine-learning tasks. We’ve written a lot about the M5 in our articles on other Apple products if you’re interested to learn more about it.

Functionally, this means a lot of little things are a bit faster, like launching certain applications or generating a Persona avatar. I’ll be frank: I didn’t notice any difference that significantly impacted the user experience. I’m not saying I couldn’t tell it was faster sometimes. I’m just saying it wasn’t faster in a way that’s meaningful enough to change any attitudes about the device.

It’s most noticeable with games—both native mixed-reality Vision Pro titles and the iPad versions of demanding games that you can run on a virtual display on the device. Demanding 3D games look and run nicer, in many cases. The M5 also supports more recent graphics advancements like ray tracing and mesh shading, though very few games support them, even in terms of iPad versions.

All this is to say that while I always welcome performance improvements, they are definitely not enough to convince an M2 Vision Pro owner to upgrade, and they won’t tip things over for anyone who has been on the fence about buying one of these things.

The main perk of the new chip is improved efficiency, which is the driving force behind modestly increased battery life. When I first took the M2 Vision Pro on a plane, I tried watching 2021’s Dune. I made it through the movie, but just barely; the battery ran out during the closing credits. It’s not a short movie, but there are longer ones.

Now, the new headset can easily get another 30 or 60 minutes, depending on what you’re doing, which finally puts it in “watch any movie you want” territory.

Given how short battery life was in the original version, even a modest bump like that makes a big difference. That, alongside a marginally increased field of view (about 10 percent) and a new 120 Hz maximum refresh rate for passthrough are the best things about the new hardware. These are nice-to-haves, but they’re not transformational by any means.

We already knew the Vision Pro offered excellent hardware (even if it’s overkill for most users), but the platform’s appeal is really driven by software. Unfortunately, this is where things are running behind expectations.

For content, it’s quality over quantity

When the first Vision Pro launched, I was bullish about the promise of the platform—but a lot of that was contingent on a strong content cadence and third-party developer support.

And as I’ve written since, the content cadence for the first year was a disappointment. Whereas I expected weekly episodes of Apple’s Immersive Videos in the TV app, those short videos arrived with gaps of several months. There’s an enormous wealth of great immersive content outside of Apple’s walled garden, but Apple didn’t seem interested in making that easily accessible to Vision Pro owners. Third-party apps did some of that work, but they lagged behind those on other platforms.

The first-party content cadence picked up after the first year, though. Plus, Apple introduced the Spatial Gallery, a built-in app that aggregates immersive 3D photos and the like. It’s almost TikTok-like in that it lets you scroll through short-form content that leverages what makes the device unique, and it’s exactly the sort of thing that the platform so badly needed at launch.

The Spatial Gallery is sort of like a horizontally-scrolling TikTok for 3D photos and video. Credit: Samuel Axon

The content that is there—whether in the TV app or the Spatial Gallery—is fantastic. It’s beautifully, professionally produced stuff that really leans on the hardware. For example, there is an autobiographical film focused on U2’s Bono that does some inventive things with the format that I had never seen or even imagined before.

Bono, of course, isn’t everybody’s favorite, but if you can stomach the film’s bloviating, it’s worth watching just with an eye to what a spatial video production can or should be.

I still think there’s significant room to grow, but the content situation is better than ever. It’s not enough to keep you entertained for hours a day, but it’s enough to make putting on the headset for a bit once a week or so worth it. That wasn’t there a year ago.

The software support situation is in a similar state.

App support is mostly frozen in the year 2024

Many of us have a suite of go-to apps that are foundational to our individual approaches to daily productivity. For me, primarily a macOS user, they are:

  • Firefox
  • Spark
  • Todoist
  • Obsidian
  • Raycast
  • Slack
  • Visual Studio Code
  • Claude
  • 1Password

As you can see, I don’t use most of Apple’s built-in apps—no Safari, no Mail, no Reminders, no Passwords, no Notes… no Spotlight, even. All that may be atypical, but it has never been a problem on macOS, nor has it been on iOS for a few years now.

Impressively, almost all of these are available on visionOS—but only because it can run iPad apps as flat, virtual windows. Firefox, Spark, Todoist, Obsidian, Slack, 1Password, and even Raycast are all available as supported iPad apps, but surprisingly, Claude isn’t, even though there is a Claude app for iPads. (ChatGPT’s iPad app works, though.) VS Code isn’t available, of course, but I wasn’t expecting it to be.

Not a single one of these applications has a true visionOS app. That’s too bad, because I can think of lots of neat things spatial computing versions could do. Imagine browsing your Obsidian graph in augmented reality! Alas, I can only dream.

You can tell the native apps from the iPad ones: The iPad ones have rectangular icons nested within circles, whereas the native apps fill the whole circle. Credit: Samuel Axon

If you’re not such a huge productivity software geek like me and you use Apple’s built-in apps, things look a little better, but surprisingly, there are still a few apps that you would imagine would have really cool spatial computing features—like Apple Maps—that don’t. Maps, too, is just an iPad app.

Even if you set productivity aside and focus on entertainment, there are still frustrating gaps. Almost two years later, there is still no Netflix or YouTube app. There are decent-enough third-party options for YouTube, but you have to watch Netflix in a browser, which is lower-quality than in a native app and looks horrible on one of the Vision Pro’s big virtual screens.

To be clear, there is a modest trickle of interesting spatial app experiences coming in—most of them games, educational apps, or cool one-off ideas that are fun to check out for a few minutes.

All this is to say that nothing has really changed since February 2024. There was an influx of apps at launch that included a small number of show-stoppers (mostly educational apps), but the rest ranged from “basically the iPad app but with one or two throwaway tech-demo-style spatial features you won’t try more than once” to “basically the iPad app but a little more native-feeling” to “literally just the iPad app.” As far as support from popular, cross-platform apps, it’s mostly the same list today as it was then.

Its killer app is that it’s a killer monitor

Even though Apple hasn’t made a big leap forward in developer support, it has made big strides in making the Vision Pro a nifty companion to the Mac.

From the start, it has had a feature that lets you simply look at a Mac’s built-in display, tap your fingers, and launch a large, resizable virtual monitor. I have my own big, multi-monitor setup at home, but I have used the Vision Pro this way sometimes when traveling.

I had some complaints at the start, though. It could only do one monitor, and that monitor was limited to 60 Hz and a standard widescreen resolution. That’s better than just using a 14-inch MacBook Pro screen, but it’s a far cry from the sort of high-end setup a $3,500 price tag suggests. Furthermore, it didn’t allow you to switch audio between the two devices.

Thanks to both software and hardware updates, that has all changed. visionOS now supports three different monitor sizes: the standard widescreen aspect ratio, a wider one that resembles a standard ultra-wide monitor, and a gigantic, ultra-ultra-wide wrap-around display that I can assure you will leave no one wanting for desktop space. It looks great. Problem solved! Likewise, it will now transfer your Mac audio to the Vision Pro or its Bluetooth headphones automatically.

All of that works not just on the new Vision Pro, but also on the M2 model. The new M5 model exclusively addresses the last of my complaints: You can now achieve higher refresh rates for that virtual monitor than 60 Hz. Apple says it goes “up to 120 Hz,” but there’s no available tool for measuring exactly where it’s landing. Still, I’m happy to see any improvement here.

This is the standard width for the Mac monitor feature… Samuel Axon

Through a series of updates, Apple has turned a neat proof-of-concept feature into something that is genuinely valuable—especially for folks who like ultra-wide or multi-monitor setups but have to travel a lot (like myself) or who just don’t want to invest in the display hardware at home.

You can also play your Mac games on this monitor. I tried playing No Man’s Sky and Cyberpunk 2077 on it with a controller, and it was a fantastic experience.

This, alongside spatial video and watching movies, is the Vision Pro’s current killer app and one of the main areas where Apple has clearly put a lot of effort into improving the platform.

Stop trying to make Personas happen

Strangely, another area where Apple has invested quite a bit to make things better is in the Vision Pro’s usefulness as a communications and meetings device. Personas—the 3D avatars of yourself that you create for Zoom calls and the like—were absolutely terrible when the M2 Vision Pro came out.

There is also EyeSight, which uses your Persona to show a simulacrum of your eyes to people around you in the real world, letting them know you are aware of your surroundings and even allowing them to follow your gaze. I understand the thought behind this feature—Apple doesn’t want mixed reality to be socially isolating—but it sometimes puts your eyes in the wrong place, it’s kind of hard to see, and it honestly seems like a waste of expensive hardware.

Primarily via software updates, I’m pleased to report that Personas are drastically improved. Mine now actually looks like me, and it moves more naturally, too.

I joined a FaceTime call with Apple reps where they showed me how Personas float and emote around each other, and how we could look at the same files and assets together. It was indisputably cool and way better than before, thanks to the improved Personas.

I can’t say as much for EyeSight, which looks the same. It’s hard for me to fathom that Apple has put multiple sensors and screens on this thing to support this feature.

In my view, dropping EyeSight would be the single best thing Apple could do for this headset. Most people don’t like  it, and most people don’t want it, yet there is no question that its inclusion adds a not-insignificant amount to both the price and the weight, the product’s two biggest barriers to adoption.

Likewise, Personas are theoretically cool, and it is a novel and fun experience to join a FaceTime call with people and see how it works and what you could do. But it’s just that: a novel experience. Once you’ve done it, you’ll never feel the need to do it again. I can barely imagine anyone who would rather show up to a call as a Persona than take the headset off for 30 minutes to dial in on their computer.

Much of this headset is dedicated to this idea that it can be a device that connects you with others, but maintaining that priority is simply the wrong decision. Mixed reality is isolating, and Apple is treating that like a problem to be solved, but I consider that part of its appeal.

If this headset were capable of out-in-the-world AR applications, I would not feel that way, but the Vision Pro doesn’t support any application that would involve taking it outside the home into public spaces. A lot of the cool, theoretical AR uses I can think of would involve that, but still no dice here.

The metaverse (it’s telling that this is the first time I’ve typed that word in at least a year) already exists: It’s on our phones, in Instagram and TikTok and WeChat and Fortnite. It doesn’t need to be invented, and it doesn’t need a new, clever approach to finally make it take off. It has already been invented. It’s already in orbit.

Like the iPad and the Apple Watch before it, the Vision Pro needs to stop trying to be a general-purpose device and instead needs to lean into what makes it special.

In doing so, it will become a better user experience, and it will get lighter and cheaper, too. There’s real potential there. Unfortunately, Apple may not go that route if leaks and insider reports are to be believed.

There’s still a ways to go, so hopefully this isn’t a dead end

The M5 Vision Pro was the first of four planned new releases in the product line, according to generally reliable industry analyst Ming-Chi Kuo. Next up, he predicted, would be a full Vision Pro 2 release with a redesign, and a Vision Air, a cheaper, lighter alternative. Those would all precede true smart glasses many years down the road.

I liked that plan: keep the full-featured Vision Pro for folks who want the most premium mixed reality experience possible (but maybe drop EyeSight), and launch a cheaper version to compete more directly with headsets like Meta’s Quest line of products, or the newly announced Steam Frame VR headset from Valve, along with planned competitors by Google, Samsung, and others.

True augmented reality glasses are an amazing dream, but there are serious problems of optics and user experience that we’re still a ways off from solving before those can truly replace the smartphone as Tim Cook once predicted.

All that said, it looks like that plan has been called into question. A Bloomberg report in October claimed that Apple CEO Tim Cook had told employees that the company was redirecting resources from future passthrough HMD products to accelerate work on smart glasses.

Let’s be real: It’s always going to be a once-in-a-while device, not a daily driver. For many people, that would be fine if it cost $1,000. At $3,500, it’s still a nonstarter for most consumers.

I believe there is room for this product in the marketplace. I still think it’s amazing. It’s not going to be as big as the iPhone, or probably even the iPad, but it has already found a small audience that could grow significantly if the price and weight could come down. Removing all the hardware related to Personas and EyeSight would help with that.

I hope Apple keeps working on it. When Apple released the Apple Watch, it wasn’t entirely clear what its niche would be in users’ lives. The answer (health and fitness) became crystal clear over time, and the other ambitions of the device faded away while the company began building on top of what was working best.

You see Apple doing that a little bit with the expanded Mac spatial display functionality. That can be the start of an intriguing journey. But writers have a somewhat crass phrase: “kill your darlings.” It means that you need to be clear-eyed about your work and unsentimentally cut anything that’s not working, even if you personally love it—even if it was the main thing that got you excited about starting the project in the first place.

It’s past time for Apple to start killing some darlings with the Vision Pro, but I truly hope it doesn’t go too far and kill the whole platform.

Photo of Samuel Axon

Samuel Axon is the editorial lead for tech and gaming coverage at Ars Technica. He covers AI, software development, gaming, entertainment, and mixed reality. He has been writing about gaming and technology for nearly two decades at Engadget, PC World, Mashable, Vice, Polygon, Wired, and others. He previously ran a marketing and PR agency in the gaming industry, led editorial for the TV network CBS, and worked on social media marketing strategy for Samsung Mobile at the creative agency SPCSHP. He also is an independent software and game developer for iOS, Windows, and other platforms, and he is a graduate of DePaul University, where he studied interactive media and software development.

Vision Pro M5 review: It’s time for Apple to make some tough choices Read More »

analyst:-m5-vision-pro,-vision-air,-and-smart-glasses-coming-in-2026–2028

Analyst: M5 Vision Pro, Vision Air, and smart glasses coming in 2026–2028

Apple is also reportedly planning a “Vision Air” product, with production expected to start in Q3 2027. Kuo says it will be more than 40 percent lighter than the first-generation Vision Pro, and that it will include Apple’s flagship iPhone processor instead the more robust Mac processor found in the Vision Pro—all at a “significantly lower price than Vision Pro.” The big weight reduction is “achieved through glass-to-plastic replacement, extensive magnesium alloy use (titanium alloy deemed too expensive), and reduced sensor count.”

True smart glasses in 2027

The Vision Pro (along with the planned Vision Air) is a fully immersive VR headset that supports augmented reality by displaying the wearer’s surroundings on the internal screens based on what’s captured by 3D cameras on the outside of the device. That allows for some neat applications, but it also means the device is bulky and impractical to wear in public.

The real dream for many is smart glasses that are almost indistinguishable from normal glasses, but which display some of the same AR content as the Vision Pro on transparent lenses instead of via a camera-to-screen pipeline.

Apple is also planning to roll that out, Kuo says. But first, mass production of display-free “Ray-Ban-like” glasses is scheduled for Q2 2027, and Kuo claims Apple plans to ship between 3 million and 5 million units through 2027, suggesting the company expects this form factor to make a much bigger impact than the Vision Pro’s VR-like HMD approach.

The glasses would have a “voice control and gesture recognition user interface” but no display functionality at all. Instead, “core features include: audio playback, camera, video recording, and AI environmental sensing.”

The actual AR glasses would come later, in 2028.

Analyst: M5 Vision Pro, Vision Air, and smart glasses coming in 2026–2028 Read More »

former-apple-hardware-chief-dan-riccio-is-retiring

Former Apple hardware chief Dan Riccio is retiring

Dan Riccio, one of Apple’s most prominent executives for more than two decades, will retire from the company this month, according to a report in Bloomberg that cites people with knowledge of the move.

Reportedly, Riccio has said he has been planning his retirement for the past five years, and his last day will be Friday, October 11.

Riccio began working at Apple in 1998, and by 2012, he had become the chief of hardware engineering. In that role, he oversaw several major hardware developments for Apple, including AirPods, the evolution of the modern iPhone, the iPad Pro, and more.

He held the title of senior vice president of hardware engineering during that time, then moved into a new role within the company in January of 2021. The public at first only knew that he was working on a “new project” at that time, but before long it became clear the project in question was what became the Vision Pro, Apple’s augmented-reality headset that launched this February.

The group that produced the Vision Pro is called the Vision Products Group within the company; that’s the 2,000-engineer-strong group Riccio has overseen since 2021. He was also involved in developing Project Titan, Apple’s smart car initiative that was eventually abandoned.

Former Apple hardware chief Dan Riccio is retiring Read More »

new-app-releases-for-apple-vision-pro-have-fallen-dramatically-since-launch

New app releases for Apple Vision Pro have fallen dramatically since launch

Vision Pro, seen from below, in a display with a bright white light strip overhead.

Samuel Axon

Apple is struggling to attract fresh content for its innovative Vision Pro headset, with just a fraction of the apps available when compared with the number of developers created for the iPhone and iPad in their first few months.

The lack of a “killer app” to encourage customers to pay upwards of $3,500 for an unproven new product is seen as a problem for Apple, as the Vision Pro goes on sale in Europe on Friday.

Apple said recently that there were “more than 2,000” apps available for its “spatial computing” device, five months after it debuted in the US.

That compares with more than 20,000 iPad apps that had been created by mid-2010, a few months after the tablet first went on sale, and around 10,000 iPhone apps by the end of 2008, the year the App Store launched.

“The overall trajectory of the Vision Pro’s launch in February this year has been a lot slower than many hoped for,” said George Jijiashvili, analyst at market tracker Omdia.

“The reality is that most developers’ time and money will be dedicated to platforms with billions of users, rather than tens or hundreds of thousands.”

Apple believes the device will transform how millions work and play. The headset shifts between virtual reality, in which the wearer is immersed in a digital world, and a version of “augmented reality” that overlays images upon the real surroundings.

Omdia predicts that Apple will sell 350,000 Vision Pros this year. It forecasts an increase to 750,000 next year and 1.7 million in 2026, but the figures are far lower than the iPad, which sold almost 20 million units in its first year.

Estimates from IDC, a tech market researcher, suggest Apple shipped fewer than 100,000 units of Vision Pro in the first quarter, less than half what rival Meta sold of its Quest headsets.

Because of the device’s high price, Apple captured more than 50 percent of the total VR headset market by dollar value, IDC found, but analyst Francisco Jeronimo added: “The Vision Pro’s success, regardless of its price, will ultimately depend on the content available.”

Early data suggests that new content is arriving slowly. According to Appfigures, which tracks App Store listings, the number of new apps launched for the Vision Pro has fallen dramatically since January and February.

Nearly 300 of the top iPhone developers, whose apps are downloaded more than 10 million times a year—including Google, Meta, Tencent, Amazon, and Netflix—are yet to bring any of their software or services to Apple’s latest device.

Steve Lee, chief executive of AmazeVR, which offers immersive concert experiences, said that the recent launch of the device in China and elsewhere in Asia resulted in an uptick in downloads of his app. “However, it was about one-third of the initial launch in the United States.”

Lee remains confident that Vision Pro will eventually become a mainstream consumer product.

Wamsi Mohan, equity analyst at Bank of America, said the Vision Pro had “just not quite hit the imagination of the consumer.”

“This is one of the slower starts for a new Apple product category, just given the price point,” he said. “It seems management is emphasizing the success in enterprise a lot more.”

Nonetheless, some app developers are taking a leap of faith and launching on the Vision Pro. Some are betting that customers who can afford the pricey headset will be more likely to splurge on software, too.

Others are playing a longer game, hoping that establishing an early position on Apple’s newest platform will bring returns in the years to come.

New app releases for Apple Vision Pro have fallen dramatically since launch Read More »

apple’s-vision-pro-goes-on-sale-outside-the-us-for-the-first-time

Apple’s Vision Pro goes on sale outside the US for the first time

Spatial computing —

Since February, the headset has only been available in the United States.

A mixed reality headset over a table in an Apple Store

Enlarge / A Vision Pro on display at an Apple Store in Tokyo.

Apple

Apple’s Vision Pro headset went on sale outside the United States for the first time today, in the first of two waves of expanded availability.

The $3,499 “spatial computing” device launched back in February in the US, but it hasn’t taken the tech world by storm. Part of that has been its regional launch, with some of the biggest markets still lacking access.

Apple announced that the product would be sold internationally during its keynote at the Worldwide Developers Conference earlier this month.

The first new markets to get Vision Pro shipments are China, Japan, and Singapore—those are the ones where it went on sale today.

A second wave will come on July 12, with the headset rolling out in Australia, Canada, France, Germany, and the United Kingdom.

When we first tested the Vision Pro in February, we wrote that it was a technically impressive device with a lot of untapped potential. It works very well as a personal entertainment device for frequent travelers, in particular. However, its applications for productivity and gaming still need to be expanded to justify the high price.

Of course, there have been conflicting rumors of late about just how expensive Apple plans to keep its mixed reality devices. One report claimed that the company put the brakes on a new version of the Vision Pro for now, opting instead to develop a cheaper alternative for a 2025 launch.

But another report in Bloomberg suggested that’s an overstatement.  It simply noted that the Vision Pro 2 has been slightly delayed from its original target launch window and reported that the cheaper model will come first.

In any case, availability will have to expand and the price will ultimately have to come down if augmented reality can become the major computing revolution that Apple CEO Tim Cook has predicted. This international rollout is the next step to test whether there’s a market for that.

Apple’s Vision Pro goes on sale outside the US for the first time Read More »

reports:-apple-is-halting-its-next-high-end-vision-in-favor-of-something-cheaper

Reports: Apple is halting its next high-end Vision in favor of something cheaper

Vision Pro strategy shift —

Finding a lower-price replacement for its high-end displays could be difficult.

Vision Pro, seen from below, in a display with a bright white light strip overhead.

Samuel Axon

A report by tech news site The Information suggests that Apple is shifting its augmented reality priorities. The next high-end version of the Vision Pro has purportedly been canceled while work continues on a more affordable version with a reduced feature set.

Citing both an employee in Apple’s headset supply chain and one working in headset manufacturing for Apple, the report claims that the cheaper Vision product—perhaps around the $1,600 mark—is due before the end of 2025. Apple had originally intended to present this headset alongside the Vision Pro, similar to the models available in each iPhone release. The more affordable model would likely have fewer cameras, smaller speakers, and weigh less, though Apple has struggled to bring down the cost of the unit’s displays.

Apple’s efforts in augmented reality are closely watched by other players in the headset space, so even a momentary, situational step back from high-end headsets could have significant repercussions. The Information cites current and former Meta employees in describing how the company had killed plans for its own higher-end headset in January 2023, but it then began work on a new premium model five months after Apple’s Vision Pro debut.

The Vision Pro will launch in China, Japan, Australia, and many European countries later this month. The Information’s sources suggest that Apple has produced roughly 500,000 Vision Pro headsets and will not make significantly more, despite the entry of these new markets.

Apple has not responded to The Information or other outlets. Ars contacted Apple for comment and will update this post with any response.

In Senior Editor Samuel Axon’s extensive experience with the device, the home theater aspect of the Vision Pro, and specifically its high-quality display units, is the “one use case that’s a slam dunk.” Reducing the quality of the Sony micro-OLED displays in the Vision Pro, and their “staggering 3,386 PPI (pixels per inch)” density, would seemingly cut at a solid selling point for the device. It is otherwise not made for walking around, and while working in the Vision Pro is possible, it’s not ready to replace anyone’s standard setup yet, especially if they have regular web meetings.

Reports: Apple is halting its next high-end Vision in favor of something cheaper Read More »

apple’s-new-vision-pro-software-offers-an-ultrawide-virtual-mac-monitor

Apple’s new Vision Pro software offers an ultrawide virtual Mac monitor

WWDC 2024 —

visionOS 2 offers iterative improvements and refinements, plus new developer APIs.

A floating Mac desktop over a table

Enlarge / A Mac virtual monitor in visionOS 2.

Samuel Axon

CUPERTINO, Calif.—Apple kicked off the keynote for its annual developer conference by announcing a new version of visionOS, the operating system that runs on the company’s pricey but impressive Vision Pro mixed reality headset.

The updates in visionOS 2 are modest, not revolutionary—mostly iterative changes, quality-of-life improvements, and some features that were originally expected in the first version of visionOS. That’s not too surprising given that visionOS just went out to users four months ago.

Vision Pro users hoping for multiple virtual Mac monitors will be disappointed that’s not planned this time around, but Apple plans to add the next-best thing: Users will be able to take advantage of a larger and higher-resolution single virtual display, including a huge, wraparound ultrawide monitor mode that Apple says is equivalent to two 4K monitors.

There’s one major machine learning-driven feature: You will soon be able to convert 2D images into 3D spatial ones in the Photos app, even photos you took years and years ago, long before iPhones could take spatial photos. (Apple also announced that a new Canon DSLR camera will get a spatial photo lens, as another option for taking new spatial photos.)

Other notable improvements include support for using travel mode on trains instead of just airplanes and a simple finger gesture to open the home screen so you don’t have to invoke Siri or reach up to press a physical button on the headset.

A lot of the improvements that will lead to better apps come in the form of new developer APIs that will facilitate apps that really take advantage of the spatial features rather than just being flat 2D windows floating around you—something we noted as a disappointment when we shared our impressions of the device. Some APIs help create shared spatial experiences with other Vision Pro users who aren’t in the same room as you. One of those, TabletopKit, is focused on creating apps that sit on a 2D surface, like board and card games.

There will also be new enterprise-specific APIs for things like surgical training and manufacturing applications.

Finally, Apple says Vision Pro is going international. It will go on sale in China (including Hong Kong), Japan, and Singapore on June 13 and in Australia, Canada, France, Germany, and the UK on June 28.

There was no specific release date named for visionOS 2.

Apple’s new Vision Pro software offers an ultrawide virtual Mac monitor Read More »

apple’s-first-new-3d-vision-pro-video-since-launch-is-only-a-few-minutes-long

Apple’s first new 3D Vision Pro video since launch is only a few minutes long

Immersive Video —

Major League Soccer highlight reel is the first Immersive Video since launch.

  • All the available Immersive Video launch content fit on a small strip in the TV app.

    Samuel Axon

  • Initial videos were labeled as episodes in a series, but subsequent episodes haven’t come.

Tonight, Apple will debut some new Immersive Video content for the Vision Pro headset—the first sports content for the device. It doesn’t seem like much after two months of no new content, though.

Starting at 6 pm PT/9 pm ET, Vision Pro users will be able to watch a sports film captured for the platform’s Immersive Video format. The video will be a series of highlights from last year’s Major League Soccer (MLS) playoffs, and according to Six Colors, it will run just five minutes. It will be free for all Vision Pro users.

On February 2, Apple released what appeared to be the first episodes of three Immersive Video series: Adventure, Prehistoric Planet, and Wildlife. Each debuted alongside the Vision Pro’s launch with one episode labeled “Episode 1” of “Season 1.”

However, it’s been almost two months, and none of those series have received new episodes. The only other piece of Immersive Video content available is an Alicia Keyes performance video that also debuted on February 2. Most of these videos were only a few minutes long.

That means that this short soccer video depicting sports moments from 2023 will be the only new piece of Immersive Video content Apple has put out since the device launched at the beginning of February.

When I reviewed the Vision Pro as an entertainment device, I lauded its capabilities for viewing 2D films and videos, but I also talked a bit about its 3D video capabilities. I said the first pieces of original 3D content from Apple seemed promising and that I looked forward to future episodes. Given that they were labeled just like Apple TV+ series in the TV app, I assumed they would arrive at a weekly cadence. Further episodes haven’t come.

Notably, Apple didn’t include a first-party app for playing 3D videos downloaded from the web with the Vision Pro, though an independent developer filled that gap with an app called Reality Player. There are a few 3D video streaming or downloading services in the visionOS App Store, but the selection is very anemic compared to what you have access to with other headsets.

Apple hasn’t been calling the Vision Pro a VR headset, opting instead for the term “spatial computing”—and that’s understandable because it does a lot more than most VR headsets.

But if you’re looking for new examples of the sorts of passive viewing content you can enjoy on other headsets, the Vision Pro is still far behind the competition two months in.

The device can display a wealth of 2D video content, but this drives home the initial impression that the Vision Pro is meant for viewing flat, 2D content as windows in 3D space. The situation isn’t quite as dire with apps and games, with a handful of new spatial apps in those categories rolling out in recent weeks.

Most apps behave just like iPad apps, with 2D viewports at the content; you can position those viewports wherever you want in the room around you. Most video content is also 2D.

There are situations where that’s neat to have, but it’s surprising Apple hasn’t invested more in actual 3D content yet. In terms of new stuff, this short soccer video debuting tonight is all we have right now.

Listing image by Samuel Axon

Apple’s first new 3D Vision Pro video since launch is only a few minutes long Read More »

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Apple Vision Pro’s components cost $1,542—but that’s not the full story

Headset Economics —

The OLED displays account for more than a third of the component costs.

A render of the displays inside the headset

Enlarge / The Vision Pro has two micro-OLED displays.

Apple

Research firm Omdia has published the first publicly available educated estimates of how much the materials for each Vision Pro really cost Apple. The analysis sets an overall price tag for the materials and identifies which components cost the most money.

Omdia Senior Research Director David Hsieh estimates that the total bill of materials comes in at around $1,542. The consumer price for the headset starts at $3,499 but can be as much as a thousand dollars more than that, depending on the configuration the buyer chooses.

Vision Pro presents both the real and the virtual worlds to the user with two micro-OLED displays, one for each eye. Together, these dual displays are the most expensive component in the headset, costing $456. Another external display (the one used for EyeSight) costs around $70, Hsieh estimates. That means that Omdia estimates the device’s displays account for about 35 percent of the total cost of the device’s materials.

The runner-up category is silicon; a roll-up cost estimate of both the M2 system-on-a-chip and the R1 processor together lands at $240, or just over 15 percent of the total cost of the device’s materials.

You can see the full table of materials in Omdia’s estimate here, as first seen in one of the firm’s blog posts:

No matter how accurate that $1,542 number is, we should steer clear of the temptation to declare that Apple profits $1,957 on each Vision Pro sold for $3,499, as that’s certainly not the case.

A bill of materials like this doesn’t take into account manufacturing, shipping, or marketing, nor does it factor in the cost of research and development. There’s no way to know from these estimates how much profit Apple earns on each Vision Pro sold, but it’s definitely a lot less than the difference between the price tag and the bill of materials.

Apple has historically maintained substantial profit margins on its hardware products like the iPhone, and Vision Pro could follow in those footsteps, or it could be that Vision Pro is anomalous. Only Apple knows for sure. In any case, analysts expect some of these costs to come down with time.

Apple Vision Pro’s components cost $1,542—but that’s not the full story Read More »

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Our unbiased take on Mark Zuckerberg’s biased Apple Vision Pro review

No way would Zuckerberg be photographed wearing a Vision Pro, but let's just imagine he's looking at a picture of one in his headset here...

Enlarge / No way would Zuckerberg be photographed wearing a Vision Pro, but let’s just imagine he’s looking at a picture of one in his headset here…

@zuck Instagram | Aurich Lawson

Since the launch of the Apple Vision Pro, it’s not been hard to find countless thoughts and impressions on the headset from professional reviewers and random purchasers. But among all those hot takes, the opinions of Meta CEO Mark Zuckerberg stand out for a few reasons—not least of which is that he and his company have spent years of development time and lost tens of billions of dollars creating the competing Quest headset line.

For that reason alone, Zuckerberg’s Instagram-posted thoughts on the Vision Pro can’t be considered an impartial take on the device’s pros and cons. Still, Zuckerberg’s short review included its fair share of fair points, alongside some careful turns of phrase that obscure the Quest’s relative deficiencies.

To figure out which is which, we thought we’d go through Zuckerberg’s review and give a quick review of the points he makes. In doing so, we get a good viewpoint on the very different angles with which Meta and Apple are approaching mixed-reality headset design.

There’s “high-quality” and then there’s “high-quality”

Near the start of his analysis, Zuckerberg says that the “Quest 3 does high-quality passthrough with big screens, just like Vision Pro.” This is only true in the most technical sense. Saying both headsets have “high-quality passthrough” is like saying an old 720p LCD TV and a new 4K OLED both have “high-quality screens.”

Compared side by side, Apple’s array of cameras and higher-resolution displays combine for a much sharper and more dynamic view of the “real world” than the Quest 3, which barely limps over the “good enough” passthrough threshold, in my experience. That display quality extends to the “big screens” Zuckerberg mentions, too, which are noticeably clearer and easier to read on the Vision Pro.

A view of my mixed reality

Enlarge / A view of my mixed reality “office” in the Quest 3 app Immersed.

Speaking of those “big screens,” the experience with 2D virtual displays is quite different in both headsets. The Vision Pro seems built from the ground up with the ability to place and resize thousands of flat iOS apps anywhere around your virtual space. Those virtual windows react to the light in the room, cast gentle shadows in your virtual view, and get occluded by objects in the real world, adding to the sense that they are really “there” with you.

The Quest, on the other hand, was built more with immersive VR experiences in mind. Yes, recent Quest OS upgrades added the ability to snap selected flat apps and system tools (e.g., the store) into place in your Quest “home environment.” But the system-level “huge floating screens” experience is still much more limited than that on the Vision Pro, which offers easy free positioning and resizing of all sorts of apps. Quest users looking for something similar need to rely on a third-party tool like Virtual Desktop, which also has its own quirks and limitations.

Our unbiased take on Mark Zuckerberg’s biased Apple Vision Pro review Read More »

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Can a $3,500 headset replace your TV? We tried Vision Pro to find out

Apple Vision Pro Review —

We kick off our multi-part Vision Pro review by testing it for entertainment.

  • The Apple Vision Pro with AirPods Pro, Magic Keyboard, Magic Trackpad, and an Xbox Series X|S controller.

    Samuel Axon

  • You can see the front-facing cameras that handle passthrough video just above the down-facing cameras that read your hand gestures here.

    Samuel Axon

  • There are two buttons for Vision Pro, both on the top.

    Samuel Axon

  • This is the infamous battery pack. It’s about the size of an iPhone (but a little thicker) and has a USB-C port for external power sources.

    Samuel Axon

  • There are two displays inside the Vision Pro, one for each eye. Each offers just under 4K resolution.

    Samuel Axon

  • Apple offers several variations of the light seal to fit different face shapes.

    Samuel Axon

  • A close-up look at the Vision Pro from the front.

    Samuel Axon

The Vision Pro is the strangest product Apple has introduced in the time I’ve been covering the company. By now, it’s well established that the headset is both impressively cutting-edge and ludicrously expensive.

You could certainly argue that its price means it’s only for Silicon Valley techno-optimists with too much money to burn or for developers looking to get in on the ground floor on the chance that this is the next gold rush for apps. But the platform will need more than those users to succeed.

Part of Apple’s pitch behind the price tag seems to be that the Vision Pro could replace several devices, just like the iPhone did back in the late 2000s. It could replace your laptop, your tablet, your 4K TV, your video game console, your phone or other communications device, your VR headset, and so on. If it truly replaced all of those things, the price wouldn’t seem quite so outrageous to some.

And those are just the use cases Apple has put a lot of effort into facilitating for the launch. Many of the most important uses of the company’s prior new product categories didn’t become totally clear until a couple of years and generations in. The iPhone wasn’t originally intended as a meditation aid, a flashlight, and a number of other common uses until third-party developers invented apps to make it do those things. And Apple’s approach with the Apple Watch seemed to be to just throw it out there with a number of possible uses to see what stuck with users. (The answer seemed to be health and fitness, but the device’s distinct emphasis on that took a bit of time to come into focus.)

So while I could write a dense review meandering through all the possibilities based on my week with the Vision Pro, that doesn’t seem as helpful as drilling in on each specific possibility. This is the first in a series of articles that will do that, so consider it part one of a lengthy, multi-step review. By the end, we’ll have considered several possible applications of the device, and we might be able to make some recommendations or predictions about its potential.

So far, I believe there’s one use case that’s a slam dunk, closer to clarity during launch week than any of the others: entertainment. For certain situations, The Vision Pro is a better device for consuming TV shows and movies (among other things) away from a dedicated theater than we’ve ever seen before. So let’s start there.

My (perhaps too) exacting standards

I know I’m not the usual TV consumer. It’s important to note that before we get too deep.

I bought my first OLED television (a 55-inch LG B6) in 2016. I previously had a 50-inch plasma TV I liked, but it only supported 1080p and SDR (standard dynamic range), and Sony had announced the PlayStation 4 Pro, which would support 4K games (sort of) and HDR (high dynamic range). Game consoles had always driven TV purchases in the past, so I sprung for the best I could afford.

I always cared about picture quality before I bought an OLED, but that interest turned into something more obsessive at that point. I was stunned at the difference, and I began to find it hard to accept the imperfections of LCD monitors and TVs after that. Granted, I’d always disliked LCDs, going straight from CRT to plasma to avoid that grayish backlight glow. But the comparison was even harsher once I went to OLED.

My fellow Ars Technica writers and editors often talk about their robust, multi-monitor PC setups, their expensive in-home server racks, and other Ars-y stuff. I have some of that stuff, too, but I put most of my time and energy into my home theater. I’ve invested a lot into it, and that has the unfortunate side effect of making most other screens I use feel inadequate by comparison.

All that said, some have argued that the Vision Pro is a solution in search of a problem, but there is one pre-existing problem I have that it has the potential to solve.

I travel a lot, so I spend a total of at least two months out of every year in hotel or Airbnb rooms. Whenever I’m in one of those places, I’m always irritated at how its TV compares to the one I have at home. It’s too small for the space, it’s not 4K, it doesn’t support HDR, it’s mounted way too high to comfortably watch, or it’s a cheap LCD with washed-out black levels and terrible contrast. Often, it’s all of the above. And even when I’m home, my wife might want to watch her shows on the big TV tonight.

I end up not watching movies or shows I want to watch because I feel like I’d be doing those shows a disservice by ruining the picture with such terrible hardware. “Better to hold off until I’m home,” I tell myself.

The Vision Pro could be the answer I’ve been waiting for. Those two displays in front of my eyes are capable of displaying an image that stands up to that of a mid-range OLED TV in most situations, and I can use it absolutely anywhere.

Can a $3,500 headset replace your TV? We tried Vision Pro to find out Read More »

what-i-learned-from-the-apple-store’s-30-minute-vision-pro-demo

What I learned from the Apple Store’s 30-minute Vision Pro demo

Seeing is believing? —

Despite some awe-inspiring moments, the $3,500 headset is a big lift for retail.

These mounted displays near the entrance let visitors touch, but not use, a Vision Pro.

Enlarge / These mounted displays near the entrance let visitors touch, but not use, a Vision Pro.

Kyle Orland

For decades now, potential Apple customers have been able to wander in to any Apple Store and get some instant eyes-on and hands-on experience with most of the company’s products. The Apple Vision Pro is an exception to this simple process; the “mixed-reality curious” need to book ahead for a guided, half-hour Vision Pro experience led by an Apple Store employee.

As a long-time veteran of both trade show and retail virtual-reality demos, I was interested to see how Apple would sell the concept of “spatial computing” to members of the public, many of whom have minimal experience with existing VR systems. And as someone who’s been following news and hands-on reports of the Vision Pro’s unique features for months now, I was eager to get a brief glimpse into what all the fuss was about without plunking down at least $3,499 for a unit of my own.

After going through the guided Vision Pro demo at a nearby Apple Store this week, I came away with mixed feelings about how Apple is positioning its new computer interface to the public. While the short demo contained some definite “oh, wow” moments, the device didn’t come with a cohesive story pitching it as Apple’s next big general-use computing platform.

Setup snafus

After arriving a few minutes early for my morning appointment in a sparsely attended Apple Store, I was told to wait by a display of Vision Pro units set on a table near the front. These headsets were secured tightly to their stands, meaning I couldn’t try a unit on or even hold it in my hands while I waited. But I could fondle the Vision Pro’s various buttons and straps while getting a closer look at the hardware (and at a few promotional videos running on nearby iPads).

  • Two Vision Pro headsets let you see it from multiple angles at once.

    Kyle Orland

  • Nearby iPads let you scroll through videos and information about the Vision Pro.

    Kyle Orland

  • The outward-facing display is very subtle in person.

    Kyle Orland

  • Without an appointment you can feel the headstrap with your hands but not with your skull.

    Kyle Orland

  • To Apple’s credit, it did not even try to hide the external battery in these store displays.

    Kyle Orland

After a few minutes, an Apple Store employee, who we’ll call Craig, walked over and said with genuine enthusiasm that he was “super excited” to show off the Vision Pro. He guided me to another table, where I sat in a low-backed swivel chair across from another customer who looked a little zoned out as he ran through his own Vision Pro demo.

Craig told me that the Vision Pro was the first time Apple Store employees like him had gotten early hands-on access to a new Apple device well before the public, in order to facilitate the training needed to guide these in-store demos. He said that interest had been steady for the first few days of demos and that, after some initial problems, the store now mostly managed to stay on schedule.

Unfortunately, some of those demo kinks were still present. First, Craig had trouble tracking down the dedicated iPhone used to scan my face and determine the precise Vision Pro light seal fit for my head. After consulting with a fellow employee, they decided to have me download the Apple Store app and use a QR code to reach the face-scanning tool on my own iPhone. (I was a bit surprised this fit scanning hadn’t been offered as part of the process when I signed up for my appointment days earlier.)

It took three full attempts, scanning my face from four angles, before the app managed to spit out the code that Craig needed to send my fit information to the back room. Craig told me that the store had 38 different light seals and 900 corrective lens options sitting back there, ready to be swapped in to ensure maximum comfort for each specific demo.

  • Sorry, I think I ordered the edamame…

    Kyle Orland

  • Shhh… the Vision Pro is napping.

After a short wait, another employee brought my demo unit out on a round wooden platter that made me feel like I was at a Japanese restaurant. The platter was artistically arranged, from the Solo Knit Band and fuzzy front cover to the gently coiled cord leading to the battery pack sitting in the center. (I never even touched or really noticed the battery pack for the rest of the demo.)

At this point, Craig told me that he would be able to see everything I saw in the Vision Pro, which would stream directly to his iPad. Unfortunately, getting that wireless connection to work took a good five minutes of tapping and tinkering, including removing the Vision Pro’s external battery cord several times.

Once everything was set, Craig gave me a brief primer on the glances and thumb/forefinger taps I would use to select, move, and zoom in on things in the VisionOS interface. “You’re gonna pretend like you’re pulling on a piece of string and then releasing,” he said by way of analogy. “The faster you go, the faster it will scroll, so be mindful of that. Nice and gentle, nice and easy, and things will go smoothly for you.”

Fifteen minutes after my appointed start time, I was finally ready to don the Vision Pro.

A scripted experience

After putting the headset on, my first impression was how heavy and pinchy the Vision Pro was on the bridge of my nose. Thankfully, Craig quickly explained how to tighten the fit with a dial behind my right ear, which helped immediately and immensely. After that, it only took a minute or two to run through some quick calibration of the impressively snappy eye and hand tracking. (“Keep your head nice and still as you do this,” Craig warned me during the process.)

Imagine this but with an Apple Store in the background.

Enlarge / Imagine this but with an Apple Store in the background.

Kyle Orland

As we dove into the demo proper, it quickly became clear that Craig was reading from a prepared script on his iPhone. This was a bit disappointing, as the genuine enthusiasm he had shown in our earlier, informal chat gave way to a dry monotone when delivering obvious marketing lines. “With Apple Vision Pro, you can experience your entire photo library in a brand new way,” he droned. “Right here, we have some beautiful shots, right from iPhone.”

Craig soldiered through the script as I glanced at a few prepared photos and panoramas. “Here we have a beautiful panorama, but we’re going to experience it in a whole new way… as if you were in the exact spot in which it was taken,” Craig said. Then we switched to some spatial photos and videos of a happy family celebrating a birthday and blowing bubbles in the backyard. The actors in the video felt a little stilted, but the sense of three-dimensional “presence” in the high-fidelity video was impressive.

After that, Craig informed me that “with spatial computing, your apps can exist anywhere in your space.” He asked me to turn the digital crown to replace my view of the store around me with a virtual environment of mountains bathed in cool blue twilight. Craig’s script seemed tuned for newcomers who might be freaked out by not seeing the “real world” anymore. “Remember, you’re always in control,” Craig assured me. “You can change it at any time.”

From inside the environment, Craig’s disembodied voice guided me as I opened a few flat app windows, placing them around my space and resizing them as I liked. Rather than letting these sell themselves, though, Craig pointed out how webpages are “super beautiful [and] easy to navigate” on Vision Pro. “As you can also see… text is super sharp, super easy to read. The pictures on the website look stunning.” Craig also really wanted me to know that “over one million iPhone/iPad apps” will work like this on the Vision Pro on day one.

What I learned from the Apple Store’s 30-minute Vision Pro demo Read More »