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Apple TV execs dismiss introducing an ad tier, buying Warner Bros. Discovery

ads, Apple, Apple TV, streaming, Tech / Kris Guyer / November 10, 2025

Focused on original content

Another obvious way to grow Apple TV is through more subscribers. With talk of Warner Bros. Discovery considering a sale, it’s worth wondering if Apple TV may try to grow through acquisition. But the execs Screen International spoke with seemed focused on building out Apple TV’s library with originals. Cue noted that “at least in the timeframe that we’re thinking about right now, we’re not looking at licensing any content or adding anything to our service.”

“We’re building an all-original services; we’re not building on the back of pre-existing IP or library,” Jamie Erlicht, one of Apple’s heads of worldwide video, said.

More directly, when asked if Apple might buy Warner Bros., A24, or Disney, Cue pointed out that Apple hasn’t historically done “a lot of major acquisitions.”

“We do very small acquisitions in general, not related to Apple TV, so I don’t see that happening because we like what we’re doing,” Cue said.

Since its 2019 debut, some have questioned whether Apple TV is an authentic attempt to improve streaming options for customers, or if Apple TV is a “vanity project,” as Screen International put it, or if the service is merely a tool for getting people to buy other Apple products. Naturally, the interviewed executives claimed that the service is built on a commitment to distributing unique and premium shows and movies.

The interview provided more insight into how Apple TV leadership defines the latter. Zack Van Amburg, one of Apple’s heads of worldwide video, said:

A core tenet of everything Apple does is the notion that humanity needs to be at the center of it, and that’s everything from app design to hardware engineering, to everything in between. We try to think a little more deeply about that.

Our shows and our movies tend to be about the emotional experience, the stakes involved, even when we’re doing a comedy.

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Samsung makes ads on $3,499 smart fridges official with upcoming software update

ads, samsung, Smart Home, Tech / Paul Patrick / October 28, 2025

After kicking off an unpopular pilot test last month, Samsung made the practice of having its expensive smart fridges display ads official this week.

The ads will be shown on Samsung’s 2024 Family Hub smart fridges. As of this writing, Samsung’s Family Hub fridges have MSRPs ranging from $1,899 to $3,499. The ads will arrive through a software update that Samsung will start issuing this month and display on the fridge’s integrated 21.5- or 32-inch (depending on the model) screen. The ads will show when the fridges are idle and display what Samsung calls Cover Screens.

As part of the Family Hub software update, we are piloting a new widget for select Cover Screens themes of Family Hub refrigerators. The widget will display useful day-to-day information such as news, calendar and weather forecasts, along with curated advertisements.

Samsung also said that its fridges will only show contextualized ads, instead of personalized ads, which rely on collecting data on users.

The Verge reported that the widget will appear as a rectangular box at the bottom of the screens. The box will change what it displays “every 10 seconds,” the publication said.

The software update will also introduce “a Daily Board theme that offers a new way to see useful information at a glance,” Samsung said. The Verge reported that this feature will also include ads, something that Samsung’s announcement neglected to state. The Daily Board theme will show five tiles with information such as appointments and the weather, and one with ads.

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DirecTV screensavers will show AI-generated ads with your face in 2026

ads, AI, DIRECTV, generative ai, satellite, streaming, Tech / Tim Belzer / October 14, 2025

According to a March blog post from Glance’s VP of AI, Ian Anderson, Glance’s avatars “analyze customer behavior, preferences, and browsing history to provide tailor-made product recommendations, enhancing engagement and conversion rates.”

In a statement today, Naveen Tewari, Glance’s CEO and founder, said the screensavers will allow people to “instantly select a brand and reimagine themselves in the brand catalog right from their living-room TV itself.”

The DirecTV screensavers will also allow people to make 30-second-long AI-generated videos featuring their avatar, The Verge reported.

In addition to providing an “AI-commerce experience,” DirecTV expects the screensavers to help with “content discovery” and “personalization,” Vikash Sharm, SVP of product marketing at DirecTV, said in a statement.

The screensavers will also be able to show real-time weather and sports scores, Glance said.

A natural progression

Turning to ad-centric screensavers may frustrate customers who didn’t expect ads when they bought into Gemini devices for their streaming capabilities.

However, DirecTV has an expanding advertising business that has included experimenting with ad types, such as ads that show when people hit pause. As far as offensive ads go, screensaver ads can be considered less intrusive, since they typically show only when someone isn’t actively viewing their TV. Gemini screensavers can also be disabled.

It has become increasingly important for DirecTV to diversify revenue beyond satellite and Internet subscriptions. DirecTV had over 20 million subscribers in 2015; in 2024, streaming business publication Next TV, citing an anonymous source “close to the company,” reported that the AT&T-owned firm was down to about 11 million subscribers.

Simultaneously, the streaming industry—including streaming services and streaming software—has been increasingly relying on advertising to boost revenue. For some streaming service providers, increasing revenue through ads is starting to eclipse the pressure to do so through subscriber counts. Considering DirecTV’s declining viewership and growing interest in streaming, finding more ways to sell ads seems like a natural progression.

With legacy pay TV providers already dealing with dwindling subscriptions, introducing new types of ads risks making DirecTV less appealing as well.

And it’s likely that things won’t end there.

“This, we can integrate across different places within the television,” Glance COO Mansi Jain told The Verge. “We are starting with the screensaver, but tomorrow… we can integrate it in the launcher of the TV.”

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People regret buying Amazon smart displays after being bombarded with ads

ads, Amazon, amazon alexa, smart displays, Smart Home, Tech / Kris Guyer / October 10, 2025

Amazon Echo Show owners are reporting an uptick in advertisements on their smart displays.

The company’s Echo Show smart displays have previously shown ads through the company’s Shopping Lists feature, as well as advertising for Alexa skills. Additionally, Echo Shows may play audio ads when users listen to Amazon Music on Alexa.

However, reports on Reddit (examples here, here, and here) and from The Verge’s Jennifer Pattison Tuohy, who owns more than one Echo Show, suggest that Amazon has increased the amount of ads it shows on its smart displays’ home screens. The Echo Show’s apparent increase in ads is pushing people to stop using or even return their Echo Shows.

The smart displays have also started showing ads for Alexa+, the new generative AI version of Amazon’s Alexa voice assistant. Ads for the subscription-based Alexa+ are reportedly taking over Echo Show screens, even though the service is still in Early Access.

“This is getting ridiculous and I’m about to just toss the whole thing and move back to Google,” one Redditor said of the “full-volume” ads for Alexa+ on their Echo Show.

The Verge’s Tuohy reported seeing ads on one (but not all) of her Echo Shows for the first time this week and said ads sometimes show when the display is set to show personal photos. She reported seeing ads for “elderberry herbal supplements, Quest sports chips, and tabletop picture frames.”

Users are unable to disable the home screen ads. When reached for comment, an Amazon spokesperson told Ars Technica:

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Software update shoves ads onto Samsung’s pricey fridges

ads, samsung, Smart Home, Tech / Kris Guyer / September 18, 2025

A picture that the Redditor posted shows a message purportedly displayed on a Samsung fridge informing owners of the ads, reading: “To enhance our service and offer additional content to users, advertisements will be displayed on the Cover Screen for the Weather, Color, and Daily Board Themes.”

The notice shown on Samsung fridges. — A Reddit user shared this notice shown on Samsung fridges. Credit: angrycatmeowmeow/Reddit

Samsung recently downplayed the idea of using smart appliances’ screens for ads. While speaking with The Verge in April, Jeong Seung Moon, EVP and head of the R&D team for Samsung Electronics’ Digital Appliances Business, said Samsung had “no plans regarding the inclusion of advertisements on AI Home screens.”

Technically, the pilot program is running on fridges’ larger “Cover Screens,” not “AI Home Screens,” which are smaller (7 -or 9-inch) touchscreens that Samsung introduced to appliances in late 2024. But it still feels like Samsung missed numerous opportunities to manage expectations with its rollout of ads on Samsung products.

You can see the smaller AI Home Screens on these Samsung appliances. Credit: Samsung

Despite this, some may have been tipped off to Samsung’s potential shift to ads from the company’s growing obsession with putting screens on products that are usually controllable with more repairable, affordable, and simpler solutions, like buttons and dials. But there are still bound to be people upset to see their fridge updated to display commercial messaging where their family eats and cooks.

Another reason to leave appliances offline

Based on Samsung’s statement, users can prevent ads from showing on their smart fridges by having the screen show photos or art. However, that limits the ways people can use their expensive fridge.

Another option is to disconnect the fridge from the Internet. Again, though, this would eliminate some core capabilities, like its meal planner, recipes, and shopping list features.

On the other hand, some Samsung fridge owners may not even notice the update, considering that vendors have struggled to get people to connect home appliances to the Internet. Less than half of the smart appliances that LG had sold were online in 2023, for example.

Smart appliance makers that would like to access the valuable user data and ad revenue that are available when people connect their appliances to the web battle privacy concerns, indifference, and technical limitations. Samsung’s reminder to everyone about how easy it is for tech companies to turn people’s smart appliances into billboards is another deterrent.

But with expensive and large electronics purchases happening infrequently for most households, many tech companies are increasingly relying on ads for recurring revenue. It’s very unlikely that Samsung’s pilot program will be the last we hear of the sudden appearance of ads on smart home devices.

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Amazon is considering shoving ads into Alexa+ conversations

ads, AI, Amazon, amazon alexa, generative ai, Tech / Mike M. / August 1, 2025

Since 2023, Amazon has been framing Alexa+ as a monumental evolution of Amazon’s voice assistant that will make it more conversational, capable, and, for Amazon, lucrative. Amazon said in a press release on Thursday that it has given early access of the generative AI voice assistant to “millions” of people. The product isn’t publicly available yet, and some advertised features are still unavailable, but Amazon’s CEO is already considering loading the chatbot up with ads.

During an investors call yesterday, as reported by TechCrunch, Andy Jassy noted that Alexa+ started rolling out as early access to some customers in the US and that a broader rollout, including internationally, should happen later this year. An analyst on the call asked Amazon executives about Alexa+’s potential for “increasing engagement” long term.

Per a transcript of the call, Jassy responded by saying, in part:

I think over time, there will be opportunities, you know, as people are engaging in more multi-turn conversations to have advertising play a role to help people find discovery and also as a lever to drive revenue.

Like other voice assistants, Alexa has yet to monetize users. Amazon is hoping to finally make money off the service through Alexa+, which is eventually slated to play a bigger role in e-commerce, including by booking restaurant reservations, keeping track of and ordering groceries, and recommending streaming content based on stated interests. But with Alexa reportedly costing Amazon $25 billion across four years, Amazon is eyeing additional routes to profitability.

Echo Show devices already show ads, and Echo speaker users may hear ads when listening to music. Advertisers have shown interest in advertising with Alexa+, but the inclusion of ads in a new offering like Alexa+ could drive people away.

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Dictionary.com “devastated” paid users by abruptly deleting saved words lists

ads, Apps, Tech / Tim Belzer / July 18, 2025

Logophiles are “devastated” after Dictionary.com deleted their logs of favorited words that they carefully crafted for years. The company deleted all accounts, as well as the only ways to use Dictionary.com without seeing ads —even if you previously paid for an ad-free experience.

Dictionary.com offers a free dictionary through its website and free Android and iOS apps. It used to offer paid-for mobile apps, called Dictionary.com Pro, that let users set up accounts, use the app without ads, and enabled other features (like grammar tips and science and rhyming dictionaries) that are gone now. Dictionary.com’s premium apps also let people download an offline dictionary (its free apps used to let you buy a downloadable dictionary as a one-time purchase), but offline the dictionaries aren’t available anymore.

Accounts axed abruptly

About a year ago, claims of Dictionary.com’s apps being buggy surfaced online. We also found at least one person claiming that they were unable to buy an ad-free upgrade at that time.

Reports of Dictionary.com accounts being deleted and the apps not working as expected, and with much of its content removed, started appearing online about two months ago. Users reported being unable to log in and access premium features, like saved words. Soon after, Dictionary.com’s premium apps were removed from Google Play and Apple’s App Store. The premium version was available for download for $6 as recently as March 23, per the Internet Archive’s Wayback Machine.

A Reddit user who described themselves as a premium customer said they reached out to Dictionary.com’s support email and received a response saying, in part:

After careful consideration, user accounts within the Dictionary.com app have been discontinued. As a result, users are no longer able to sign in to their accounts, and any saved word lists are no longer available.

Unfortunately, since the coding technology that was used in the previous app version is different from what is used in the new app, it is not possible to recover word lists.

This change was part of our recent app update to improve the design, speed, and functionality of the Dictionary.com app. While we understand that this changes how you use Dictionary.com, we are hopeful that you will find the overall improvements provide faster search, additional content, and a better design.

Another person online supposedly received a similar message. Some people said they were unable to get in contact with Dictionary.com. Ars Technica tried contacting Dictionary.com through multiple messages to its support team, the press office of parent company IXL Learning, and The Dictionary Media Group, which IXL launched after acquiring Dictionary.com in 2024 and includes websites like Vocabulary.com, Multiplication.com, and HomeschoolMath.net. We didn’t receive any response.

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Longer commercial breaks lower the value of ad-based streaming subscriptions

ads, max, streaming, Tech, warner bros. discovery / Kris Guyer / June 21, 2025

But that old promise to HBO Max subscribers hasn’t carried over to Max, even though WBD is renaming Max to HBO Max this summer. As PCWorld noted, Max has been showing ads during HBO original content like The Last of Us. The publication reported seeing three ad breaks during the show in addition to ads before the show started.

Ars Technica reached out to WBD for comment about these changes but didn’t receive a response ahead of publication.

Depleting value

With numerous streaming services launching over the past few years, many streaming customers have been pushed to subscribe to multiple streaming services to have access to all of the shows and movies that they want. Streaming providers also regularly increase subscription fees and implement password crackdowns, and ad-based subscriptions were supposed to offer a cheaper way to stream.

Streaming providers forcing subscribers to watch more commercials risk depleting the value of ad-based streaming tiers. Online, for example, people are questioning the value of their ad-based Max subscriptions, which start at $10 per month, compared to $17 per month for ad-free Max.

“I don’t how it could be worse. I watched several HBO documentaries, and they already had more adverts than Pluto TV [a free, ad-supported streaming service]. The kids programs for Cartoon Network started out with few adverts, but they have been loading up on adverts,” a Reddit user said in response to Max showing more ads.

Another Reddit user said that “if [Max] has ads, it shouldn’t be $10/month.”

Beyond Max, PCWorld cited MediaRadar data finding that Disney+ shows over 5.3 minutes of ads per hour, and Hulu shows over seven minutes of commercials hourly.

Such lengthy commercial breaks can extend past a convenient snack or bathroom break and force subscribers to consider the value of their time and how much time they want to allocate to get through a 22-minute program, for example.

With linear TV reportedly showing 13 to 16 minutes of commercials per hour, though, streaming providers still have space to show even more ads while still claiming that they show fewer ads than alternatives.

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Smart TV OS owners face “constant conflict” between privacy, advertiser demands

ads, privacy, samsung, Software, streaming, Tech, TVs / Kris Guyer / June 19, 2025

DENVER—Most smart TV operating system (OS) owners are in the ad sales business now. Software providers for budget and premium TVs are honing their ad skills, which requires advancing their ability to collect user data. This is creating an “inherent conflict” within the industry, Takashi Nakano, VP of content and programming at Samsung TV Plus, said at the StreamTV Show in Denver last week.

During a panel at StreamTV Insider’s conference entitled “CTV OS Leader Roundtable: From Drivers to Engagement and Content Strategy,” Nakano acknowledged the opposing needs of advertisers and smart TV users, who are calling for a reasonable amount of data privacy.

“Do you want your data sold out there and everyone to know exactly what you’ve been watching … the answer is generally no,” the Samsung executive said. “Yet, advertisers want all of this data. They wanna know exactly what you ate for breakfast.”

Nakano also suggested that the owners of OSes targeting smart TVs and other streaming hardware, like streaming sticks, are inundated with user data that may not actually be that useful or imperative to collect:

I think that there’s inherent conflict in the ad ecosystem supplying so much data. … We’re fortunate to have all that data, but we’re also like, ‘Do we really want to give it all, and hand it all out?’ There’s a constant conflict around that, right? So how do we create an ecosystem where we can serve ads that are pretty good? Maybe it’s not perfect …

Today, connected TV (CTV) OSes are largely built around not just gathering user data, but also creating ways to collect new types of information about viewers in order to deliver more relevant, impactful ads. LG, for example, recently announced that its smart TV OS, webOS, will use a new AI model that informs ad placement based on viewers’ emotions and personal beliefs.

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Ads are “rolling out gradually” to WhatsApp

ads, Meta, Social Media, Tech, whatsapp / Rejus Almole / June 17, 2025

For the first time since launching in 2009, WhatsApp will now show users advertisements. The ads are “rolling out gradually,” the company said.

For now, the ads will only appear on WhatsApp’s Updates tab, where users can update their status and access channels or groups targeting specific interests they may want to follow. In its announcement of the ads, parent company Meta claimed that placing ads under Updates means that the ads won’t “interrupt personal chats.”

Meta said that 1.5 billion people use the Updates tab daily. However, if you exclusively use WhatsApp for direct messages and personal group chats, you could avoid ever seeing ads.

“Now the Updates tab is going to be able to help Channel admins, organizations, and businesses build and grow,” Meta’s announcement said.

WhatsApp users will see three different types of ads on their messaging app. One is through the tab’s Status section, where users typically share photos, videos, voice notes, and/or text with their friends that disappear after 24 hours. While scrolling through friends’ status updates, users will see status updates from advertisers and can send a message to the company about the offering that it is promoting.

There are also Promoted Channels: “For the first time, admins have a way to increase their Channel’s visibility,” Meta said.

Finally, WhatsApp is allowing advertisers to charge users a monthly fee in order to “receive exclusive updates.” For example, people could subscribe to a cooking Channel and request alerts for new recipes.

In order to decide which ads users see, Meta says WhatsApp will leverage user information like their country code, age, their device’s language settings, and the user’s “general (not precise) location, like city or country.”

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Inside the firm turning eerie blank streaming ads into useful nonprofit messages

ads, smart tvs, streaming, Tech / Kris Guyer / June 14, 2025

AdGood’s offerings also include a managed service for ad campaign management for nonprofits. AdGood doesn’t yet offer pixels, but Johns said developments like that are “in the works.”

Johns explained that while many nonprofits use services like Meta and Google AdWords for tracking ads, they’re “hitting plateaus” with their typical methods. He said there is nonprofit interest in reaching younger audiences, who often use CTV devices:

A lot of them have been looking for ways to get [into CTV ads], but, unfortunately, with minimum spend amounts, they’re just not able to access it.

Helping nonprofits make commercials

AdGood also sells a self-serve generative AI ad manager, which it offers via a partnership with Streamr.AI. The tool is designed to simplify the process of creating 30-second video ads that are “completely editable via a chat prompt,” according to Johns.

“It automatically generates all their targeting. They can update their targeting for whatever they want, and then they can swipe a credit card and essentially run that campaign. It goes into our approval queue, which typically takes 24 hours for us to approve because it needs to be deemed TV-quality,” he explained.

The executive said AdGood charges nonprofits a $7 CPM and a $250 flat fee for the service. He added:

Think about a small nonprofit in a local community, for instance, my son’s special needs baseball team. I can get together with five other parents, easily pull together a campaign, and run it in our local town. We get seven kids to show up, and it changes their lives. We’re talking about $250 having a massive impact in a local market.

Looking ahead, Johns said he’d like to see AdGood’s platform and team grow to be able to give every customer “a certain allocation of inventory, whether it’s 50,000 impressions a month or 100,000 a month.”

For some, streaming ads are rarely a good thing. But when those ads can help important causes and replace odd blank ad spaces that make us question our own existence, it brings new meaning to the idea of a “good” commercial.

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Amazon Prime Video subscribers sit through up to 6 minutes of ads per hour

ads, Amazon, prime video, streaming, Tech / Paul Patrick / June 12, 2025

Amazon forced all Prime Video subscribers onto a new ad-based subscription tier in January 2024 unless users paid more for their subscription type. Now, the tech giant is reportedly showing twice as many ads to subscribers as it did when it started selling ad-based streaming subscriptions.

Currently, anyone who signs up for Amazon Prime (which is $15 per month or $139 per year) gets Prime Video with ads. If they don’t want to see commercials, they have to pay an extra $3 per month. One can also subscribe to Prime Video alone for $9 per month with ads or $12 per month without ads.

When Amazon originally announced the ad tier, it said it would deliver “meaningfully fewer ads than linear TV and other streaming TV providers.” Based on “six ad buyers and documents” ad trade publication AdWeek reported viewing, Amazon has determined the average is four to six minutes of advertisements per hour.

“Prime Video ad load has gradually increased to four to six minutes per hour,” an Amazon representative said via email to an ad buyer this month, AdWeek reported.

That would mean that Prime Video subscribers are spending significantly more time sitting through ads than they did at the launch of Prime Video with ads. According to a report from The Wall Street Journal (WSJ) at the time, which cited an Amazon presentation it said it reviewed, “the average ad load at launch was two to three-and-a-half minutes.” However, when reached for comment, an Amazon Ads representative told Ars Technica that the WSJ didn’t confirm that figure directly with Amazon.

Amazon’s Ads spokesperson, however, declined to specify to Ars how many ads Amazon typically shows to Prime Videos subscribers today or in the past.

Instead, they shared a statement saying:

We remain focused on prioritizing ad innovation over volume. While demand continues to grow, our commitment is to improving ad experiences rather than simply increasing the number of ads shown. Since the beginning of this year alone, we’ve announced multiple capabilities, including Brand+, Complete TV, and new ad formats—all designed to deliver industry-leading relevancy and enhanced customer experiences. We will continue to invest in this important work, creating meaningful innovations that benefit both customers and advertisers alike.

Kendra Tang, programmatic supervisor at ad firm Rain the Growth Agency, told AdWeek that Amazon “told us the ad load would be increasing” and that she’s seen more ad opportunities made available in Amazon’s ad system.

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