Author name: Kris Guyer

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Breaking down why Apple TVs are privacy advocates’ go-to streaming device

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Using the Apple TV app or an Apple account means giving Apple more data, though.

Credit: Aurich Lawson | Getty Images

Credit: Aurich Lawson | Getty Images

Every time I write an article about the escalating advertising and tracking on today’s TVs, someone brings up Apple TV boxes. Among smart TVs, streaming sticks, and other streaming devices, Apple TVs are largely viewed as a safe haven.

“Just disconnect your TV from the Internet and use an Apple TV box.”

That’s the common guidance you’ll hear from Ars readers for those seeking the joys of streaming without giving up too much privacy. Based on our research and the experts we’ve consulted, that advice is pretty solid, as Apple TVs offer significantly more privacy than other streaming hardware providers.

But how private are Apple TV boxes, really? Apple TVs don’t use automatic content recognition (ACR, a user-tracking technology leveraged by nearly all smart TVs and streaming devices), but could that change? And what about the software that Apple TV users do use—could those apps provide information about you to advertisers or Apple?

In this article, we’ll delve into what makes the Apple TV’s privacy stand out and examine whether users should expect the limited ads and enhanced privacy to last forever.

Apple TV boxes limit tracking out of the box

One of the simplest ways Apple TVs ensure better privacy is through their setup process, during which you can disable Siri, location tracking, and sending analytics data to Apple. During setup, users also receive several opportunities to review Apple’s data and privacy policies. Also off by default is the boxes’ ability to send voice input data to Apple.

Most other streaming devices require users to navigate through pages of settings to disable similar tracking capabilities, which most people are unlikely to do. Apple’s approach creates a line of defense against snooping, even for those unaware of how invasive smart devices can be.

Apple TVs running tvOS 14.5 and later also make third-party app tracking more difficult by requiring such apps to request permission before they can track users.

“If you choose Ask App Not to Track, the app developer can’t access the system advertising identifier (IDFA), which is often used to track,” Apple says. “The app is also not permitted to track your activity using other information that identifies you or your device, like your email address.”

Users can access the Apple TV settings and disable the ability of third-party apps to ask permission for tracking. However, Apple could further enhance privacy by enabling this setting by default.

The Apple TV also lets users control which apps can access the set-top box’s Bluetooth functionality, photos, music, and HomeKit data (if applicable), and the remote’s microphone.

“Apple’s primary business model isn’t dependent on selling targeted ads, so it has somewhat less incentive to harvest and monetize incredible amounts of your data,” said RJ Cross, director of the consumer privacy program at the Public Interest Research Group (PIRG). “I personally trust them more with my data than other tech companies.”

What if you share analytics data?

If you allow your Apple TV to share analytics data with Apple or app developers, that data won’t be personally identifiable, Apple says. Any collected personal data is “not logged at all, removed from reports before they’re sent to Apple, or protected by techniques, such as differential privacy,” Apple says.

Differential privacy, which injects noise into collected data, is one of the most common methods used for anonymizing data. In support documentation (PDF), Apple details its use of differential privacy:

The first step we take is to privatize the information using local differential privacy on the user’s device. The purpose of privatization is to assure that Apple’s servers don’t receive clear data. Device identifiers are removed from the data, and it is transmitted to Apple over an encrypted channel. The Apple analysis system ingests the differentially private contributions, dropping IP addresses and other metadata. The final stage is aggregation, where the privatized records are processed to compute the relevant statistics, and the aggregate statistics are then shared with relevant Apple teams. Both the ingestion and aggregation stages are performed in a restricted access environment so even the privatized data isn’t broadly accessible to Apple employees.

What if you use an Apple account with your Apple TV?

Another factor to consider is Apple’s privacy policy regarding Apple accounts, formerly Apple IDs.

Apple support documentation says you “need” an Apple account to use an Apple TV, but you can use the hardware without one. Still, it’s common for people to log into Apple accounts on their Apple TV boxes because it makes it easier to link with other Apple products. Another reason someone might link an Apple TV box with an Apple account is to use the Apple TV app, a common way to stream on Apple TV boxes.

So what type of data does Apple harvest from Apple accounts? According to its privacy policy, the company gathers usage data, such as “data about your activity on and use of” Apple offerings, including “app launches within our services…; browsing history; search history; [and] product interaction.”

Other types of data Apple may collect from Apple accounts include transaction information (Apple says this is “data about purchases of Apple products and services or transactions facilitated by Apple, including purchases on Apple platforms”), account information (“including email address, devices registered, account status, and age”), device information (including serial number and browser type), contact information (including physical address and phone number), and payment information (including bank details). None of that is surprising considering the type of data needed to make an Apple account work.

Many Apple TV users can expect Apple to gather more data from their Apple account usage on other devices, such as iPhones or Macs. However, if you use the same Apple account across multiple devices, Apple recognizes that all the data it has collected from, for example, your iPhone activity, also applies to you as an Apple TV user.

A potential workaround could be maintaining multiple Apple accounts. With an Apple account solely dedicated to your Apple TV box and Apple TV hardware and software tracking disabled as much as possible, Apple would have minimal data to ascribe to you as an Apple TV owner. You can also use your Apple TV box without an Apple account, but then you won’t be able to use the Apple TV app, one of the device’s key features.

Data collection via the Apple TV app

You can download third-party apps like Netflix and Hulu onto an Apple TV box, but most TV and movie watching on Apple TV boxes likely occurs via the Apple TV app. The app is necessary for watching content on the Apple TV+ streaming service, but it also drives usage by providing access to the libraries of many (but not all) popular streaming apps in one location. So understanding the Apple TV app’s privacy policy is critical to evaluating how private Apple TV activity truly is.

As expected, some of the data the app gathers is necessary for the software to work. That includes, according to the app’s privacy policy, “information about your purchases, downloads, activity in the Apple TV app, the content you watch, and where you watch it in the Apple TV app and in connected apps on any of your supported devices.” That all makes sense for ensuring that the app remembers things like which episode of Severance you’re on across devices.

Apple collects other data, though, that isn’t necessary for functionality. It says it gathers data on things like the “features you use (for example, Continue Watching or Library),” content pages you view, how you interact with notifications, and approximate location information (that Apple says doesn’t identify users) to help improve the app.

Additionally, Apple tracks the terms you search for within the app, per its policy:

We use Apple TV search data to improve models that power Apple TV. For example, aggregate Apple TV search queries are used to fine-tune the Apple TV search model.

This data usage is less intrusive than that of other streaming devices, which might track your activity and then sell that data to third-party advertisers. But some people may be hesitant about having any of their activities tracked to benefit a multi-trillion-dollar conglomerate.

Data collected from the Apple TV app used for ads

By default, the Apple TV app also tracks “what you watch, your purchases, subscriptions, downloads, browsing, and other activities in the Apple TV app” to make personalized content recommendations. Content recommendations aren’t ads in the traditional sense but instead provide a way for Apple to push you toward products by analyzing data it has on you.

You can disable the Apple TV app’s personalized recommendations, but it’s a little harder than you might expect since you can’t do it through the app. Instead, you need to go to the Apple TV settings and then select Apps > TV > Use Play History > Off.

The most privacy-conscious users may wish that personalized recommendations were off by default. Darío Maestro, senior legal fellow at the nonprofit Surveillance Technology Oversight Project (STOP), noted to Ars that even though Apple TV users can opt out of personalized content recommendations, “many will not realize they can.”

Apple can also use data it gathers on you from the Apple TV app to serve traditional ads. If you allow your Apple TV box to track your location, the Apple TV app can also track your location. That data can “be used to serve geographically relevant ads,” according to the Apple TV app privacy policy. Location tracking, however, is off by default on Apple TV boxes.

Apple’s tvOS doesn’t have integrated ads. For comparison, some TV OSes, like Roku OS and LG’s webOS, show ads on the OS’s home screen and/or when showing screensavers.

But data gathered from the Apple TV app can still help Apple’s advertising efforts. This can happen if you allow personalized ads in other Apple apps serving targeted apps, such as Apple News, the App Store, or Stocks. In such cases, Apple may apply data gathered from the Apple TV app, “including information about the movies and TV shows you purchase from Apple, to serve ads in those apps that are more relevant to you,” the Apple TV app privacy policy says.

Apple also provides third-party advertisers and strategic partners with “non-personal data” gathered from the Apple TV app:

We provide some non-personal data to our advertisers and strategic partners that work with Apple to provide our products and services, help Apple market to customers, and sell ads on Apple’s behalf to display on the App Store and Apple News and Stocks.

Apple also shares non-personal data from the Apple TV with third parties, such as content owners, so they can pay royalties, gauge how much people are watching their shows or movies, “and improve their associated products and services,” Apple says.

Apple’s policy notes:

For example, we may share non-personal data about your transactions, viewing activity, and region, as well as aggregated user demographics[,] such as age group and gender (which may be inferred from information such as your name and salutation in your Apple Account), to Apple TV strategic partners, such as content owners, so that they can measure the performance of their creative work [and] meet royalty and accounting requirements.

When reached for comment, an Apple spokesperson told Ars that Apple TV users can clear their play history from the app.

All that said, the Apple TV app still shares far less data with third parties than other streaming apps. Netflix, for example, says it discloses some personal information to advertising companies “in order to select Advertisements shown on Netflix, to facilitate interaction with Advertisements, and to measure and improve effectiveness of Advertisements.”

Warner Bros. Discovery says it discloses information about Max viewers “with advertisers, ad agencies, ad networks and platforms, and other companies to provide advertising to you based on your interests.” And Disney+ users have Nielsen tracking on by default.

What if you use Siri?

You can easily deactivate Siri when setting up an Apple TV. But those who opt to keep the voice assistant and the ability to control Apple TV with their voice take somewhat of a privacy hit.

According to the privacy policy accessible in Apple TV boxes’ settings, Apple boxes automatically send all Siri requests to Apple’s servers. If you opt into using Siri data to “Improve Siri and Dictation,” Apple will store your audio data. If you opt out, audio data won’t be stored, but per the policy:

In all cases, transcripts of your interactions will be sent to Apple to process your requests and may be stored by Apple.

Apple TV boxes also send audio and transcriptions of dictation input to Apple servers for processing. Apple says it doesn’t store the audio but may store transcriptions of the audio.

If you opt to “Improve Siri and Dictation,” Apple says your history of voice requests isn’t tied to your Apple account or email. But Apple is vague about how long it may store data related to voice input performed with the Apple TV if you choose this option.

The policy states:

Your request history, which includes transcripts and any related request data, is associated with a random identifier for up to six months and is not tied to your Apple Account or email address. After six months, you request history is disassociated from the random identifier and may be retained for up to two years. Apple may use this data to develop and improve Siri, Dictation, Search, and limited other language processing functionality in Apple products …

Apple may also review a subset of the transcripts of your interactions and this … may be kept beyond two years for the ongoing improvements of products and services.

Apple promises not to use Siri and voice data to build marketing profiles or sell them to third parties, but it hasn’t always adhered to that commitment. In January, Apple agreed to pay $95 million to settle a class-action lawsuit accusing Siri of recording private conversations and sharing them with third parties for targeted ads. In 2019, contractors reported hearing private conversations and recorded sex via Siri-gathered audio.

Outside of Apple, we’ve seen voice request data used questionably, including in criminal trials and by corporate employees. Siri and dictation data also represent additional ways a person’s Apple TV usage might be unexpectedly analyzed to fuel Apple’s business.

Automatic content recognition

Apple TVs aren’t preloaded with automatic content recognition (ACR), an Apple spokesperson confirmed to Ars, another plus for privacy advocates. But ACR is software, so Apple could technically add it to Apple TV boxes via a software update at some point.

Sherman Li, the founder of Enswers, the company that first put ACR in Samsung TVs, confirmed to Ars that it’s technically possible for Apple to add ACR to already-purchased Apple boxes. Years ago, Enswers retroactively added ACR to other types of streaming hardware, including Samsung and LG smart TVs. (Enswers was acquired by Gracenote, which Nielsen now owns.)

In general, though, there are challenges to adding ACR to hardware that people already own, Li explained:

Everyone believes, in theory, you can add ACR anywhere you want at any time because it’s software, but because of the way [hardware is] architected… the interplay between the chipsets, like the SoCs, and the firmware is different in a lot of situations.

Li pointed to numerous variables that could prevent ACR from being retroactively added to any type of streaming hardware, “including access to video frame buffers, audio streams, networking connectivity, security protocols, OSes, and app interface communication layers, especially at different levels of the stack in these devices, depending on the implementation.”

Due to the complexity of Apple TV boxes, Li suspects it would be difficult to add ACR to already-purchased Apple TVs. It would likely be simpler for Apple to release a new box with ACR if it ever decided to go down that route.

If Apple were to add ACR to old or new Apple TV boxes, the devices would be far less private, and the move would be highly unpopular and eliminate one of the Apple TV’s biggest draws.

However, Apple reportedly has a growing interest in advertising to streaming subscribers. The Apple TV+ streaming service doesn’t currently show commercials, but the company is rumored to be exploring a potential ad tier. The suspicions stem from a reported meeting between Apple and the United Kingdom’s ratings body, Barb, to discuss how it might track ads on Apple TV+, according to a July report from The Telegraph.

Since 2023, Apple has also hired several prominent names in advertising, including a former head of advertising at NBCUniversal and a new head of video ad sales. Further, Apple TV+ is one of the few streaming services to remain ad-free, and it’s reported to be losing Apple $1 billion per year since its launch.

One day soon, Apple may have much more reason to care about advertising in streaming and being able to track the activities of people who use its streaming offerings. That has implications for Apple TV box users.

“The more Apple creeps into the targeted ads space, the less I’ll trust them to uphold their privacy promises. You can imagine Apple TV being a natural progression for selling ads,” PIRG’s Cross said.

Somewhat ironically, Apple has marketed its approach to privacy as a positive for advertisers.

“Apple’s commitment to privacy and personal relevancy builds trust amongst readers, driving a willingness to engage with content and ads alike,” Apple’s advertising guide for buying ads on Apple News and Stocks reads.

The most private streaming gadget

It remains technologically possible for Apple to introduce intrusive tracking or ads to Apple TV boxes, but for now, the streaming devices are more private than the vast majority of alternatives, save for dumb TVs (which are incredibly hard to find these days). And if Apple follows its own policies, much of the data it gathers should be kept in-house.

However, those with strong privacy concerns should be aware that Apple does track certain tvOS activities, especially those that happen through Apple accounts, voice interaction, or the Apple TV app. And while most of Apple’s streaming hardware and software settings prioritize privacy by default, some advocates believe there’s room for improvement.

For example, STOP’s Maestro said:

Unlike in the [European Union], where the upcoming Data Act will set clearer rules on transfers of data generated by smart devices, the US has no real legislation governing what happens with your data once it reaches Apple’s servers. Users are left with little way to verify those privacy promises.

Maestro suggested that Apple could address these concerns by making it easier for people to conduct security research on smart device software. “Allowing the development of alternative or modified software that can evaluate privacy settings could also increase user trust and better uphold Apple’s public commitment to privacy,” Maestro said.

There are ways to limit the amount of data that advertisers can get from your Apple TV. But if you use the Apple TV app, Apple can use your activity to help make business decisions—and therefore money.

As you might expect from a device that connects to the Internet and lets you stream shows and movies, Apple TV boxes aren’t totally incapable of tracking you. But they’re still the best recommendation for streaming users seeking hardware with more privacy and fewer ads.

Photo of Scharon Harding

Scharon is a Senior Technology Reporter at Ars Technica writing news, reviews, and analysis on consumer gadgets and services. She’s been reporting on technology for over 10 years, with bylines at Tom’s Hardware, Channelnomics, and CRN UK.

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Research roundup: 7 stories we almost missed

acoustics, Archaeology, architecture, Biology, Physics, primates, robotics, Science / /

Ping-pong bots, drumming chimps, picking styles of two jazz greats, and an ancient underground city’s soundscape

Time lapse photos show a new ping-pong-playing robot performing a top spin. Credit: David Nguyen, Kendrick Cancio and Sangbae Kim

It’s a regrettable reality that there is never time to cover all the interesting scientific stories we come across each month. In the past, we’ve featured year-end roundups of cool science stories we (almost) missed. This year, we’re experimenting with a monthly collection. May’s list includes a nifty experiment to make a predicted effect of special relativity visible; a ping-pong playing robot that can return hits with 88 percent accuracy; and the discovery of the rare genetic mutation that makes orange cats orange, among other highlights.

Special relativity made visible

The Terrell-Penrose-Effect: Fast objects appear rotated

Credit: TU Wien

Perhaps the most well-known feature of Albert Einstein’s special theory of relativity is time dilation and length contraction. In 1959, two physicists predicted another feature of relativistic motion: an object moving near the speed of light should also appear to be rotated. It’s not been possible to demonstrate this experimentally, however—until now. Physicists at the Vienna University of Technology figured out how to reproduce this rotational effect in the lab using laser pulses and precision cameras, according to a paper published in the journal Communications Physics.

They found their inspiration in art, specifically an earlier collaboration with an artist named Enar de Dios Rodriguez, who collaborated with VUT and the University of Vienna on a project involving ultra-fast photography and slow light. For this latest research, they used objects shaped like a cube and a sphere and moved them around the lab while zapping them with ultrashort laser pulses, recording the flashes with a high-speed camera.

Getting the timing just right effectively yields similar results to a light speed of 2 m/s. After photographing the objects many times using this method, the team then combined the still images into a single image. The results: the cube looked twisted and the sphere’s North Pole was in a different location—a demonstration of the rotational effect predicted back in 1959.

DOI: Communications Physics, 2025. 10.1038/s42005-025-02003-6  (About DOIs).

Drumming chimpanzees

A chimpanzee feeling the rhythm. Credit: Current Biology/Eleuteri et al., 2025.

Chimpanzees are known to “drum” on the roots of trees as a means of communication, often combining that action with what are known as “pant-hoot” vocalizations (see above video). Scientists have found that the chimps’ drumming exhibits key elements of musical rhythm much like humans, according to  a paper published in the journal Current Biology—specifically non-random timing and isochrony. And chimps from different geographical regions have different drumming rhythms.

Back in 2022, the same team observed that individual chimps had unique styles of “buttress drumming,” which served as a kind of communication, letting others in the same group know their identity, location, and activity. This time around they wanted to know if this was also true of chimps living in different groups and whether their drumming was rhythmic in nature. So they collected video footage of the drumming behavior among 11 chimpanzee communities across six populations in East Africa (Uganda) and West Africa (Ivory Coast), amounting to 371 drumming bouts.

Their analysis of the drum patterns confirmed their hypothesis. The western chimps drummed in regularly spaced hits, used faster tempos, and started drumming earlier during their pant-hoot vocalizations. Eastern chimps would alternate between shorter and longer spaced hits. Since this kind of rhythmic percussion is one of the earliest evolved forms of human musical expression and is ubiquitous across cultures, findings such as this could shed light on how our love of rhythm evolved.

DOI: Current Biology, 2025. 10.1016/j.cub.2025.04.019  (About DOIs).

Distinctive styles of two jazz greats

Wes Montgomery (left)) and Joe Pass (right) playing guitars

Jazz lovers likely need no introduction to Joe Pass and Wes Montgomery, 20th century guitarists who influenced generations of jazz musicians with their innovative techniques. Montgomery, for instance, didn’t use a pick, preferring to pluck the strings with his thumb—a method he developed because he practiced at night after working all day as a machinist and didn’t want to wake his children or neighbors. Pass developed his own range of picking techniques, including fingerpicking, hybrid picking, and “flat picking.”

Chirag Gokani and Preston Wilson, both with Applied Research Laboratories and the University of Texas, Austin, greatly admired both Pass and Montgomery and decided to explore the underlying the acoustics of their distinctive playing, modeling the interactions of the thumb, fingers, and pick with a guitar string. They described their research during a meeting of the Acoustical Society of America in New Orleans, LA.

Among their findings: Montgomery achieved his warm tone by playing closer to the bridge and mostly plucking at the string. Pass’s rich tone arose from a combination of using a pick and playing closer to the guitar neck. There were also differences in how much a thumb, finger, and pick slip off the string:  use of the thumb (Montgomery) produced more of a “pluck” compared to the pick (Pass), which produced more of a “strike.” Gokani and Wilson think their model could be used to synthesize digital guitars with a more realistic sound, as well as helping guitarists better emulate Pass and Montgomery.

Sounds of an ancient underground city

A collection of images from the underground tunnels of Derinkuyu.

Credit: Sezin Nas

Turkey is home to the underground city Derinkuyu, originally carved out inside soft volcanic rock around the 8th century BCE. It was later expanded to include four main ventilation channels (and some 50,000 smaller shafts) serving seven levels, which could be closed off from the inside with a large rolling stone. The city could hold up to 20,000 people and it  was connected to another underground city, Kaymakli, via tunnels. Derinkuyu helped protect Arab Muslims during the Arab-Byzantine wars, served as a refuge from the Ottomans in the 14th century, and as a haven for Armenians escaping persecution in the early 20th century, among other functions.

The tunnels were rediscovered in the 1960s and about half of the city has been open to visitors since 2016. The site is naturally of great archaeological interest, but there has been little to no research on the acoustics of the site, particularly the ventilation channels—one of Derinkuyu’s most unique features, according to Sezin Nas, an architectural acoustician at Istanbul Galata University in Turkey.  She gave a talk at a meeting of the Acoustical Society of America in New Orleans, LA, about her work on the site’s acoustic environment.

Nas analyzed a church, a living area, and a kitchen, measuring sound sources and reverberation patterns, among other factors, to create a 3D virtual soundscape. The hope is that a better understanding of this aspect of Derinkuyu could improve the design of future underground urban spaces—as well as one day using her virtual soundscape to enable visitors to experience the sounds of the city themselves.

MIT’s latest ping-pong robot

Robots playing ping-pong have been a thing since the 1980s, of particular interest to scientists because it requires the robot to combine the slow, precise ability to grasp and pick up objects with dynamic, adaptable locomotion. Such robots need high-speed machine vision, fast motors and actuators, precise control, and the ability to make accurate predictions in real time, not to mention being able to develop a game strategy. More recent designs use AI techniques to allow the robots to “learn” from prior data to improve their performance.

MIT researchers have built their own version of a ping-pong playing robot, incorporating a lightweight design and the ability to precisely return shots. They built on prior work developing the Humanoid, a small bipedal two-armed robot—specifically, modifying the Humanoid’s arm by adding an extra degree of freedom to the wrist so the robot could control a ping-pong paddle. They tested their robot by mounting it on a ping-pong table and lobbing 150 balls at it from the other side of the table, capturing the action with high-speed cameras.

The new bot can execute three different swing types (loop, drive, and chip) and during the trial runs it returned the ball with impressive accuracy across all three types: 88.4 percent, 89.2 percent, and 87.5 percent, respectively. Subsequent tweaks to theirrystem brought the robot’s strike speed up to 19 meters per second (about 42 MPH), close to the 12 to 25 meters per second of advanced human players. The addition of control algorithms gave the robot the ability to aim. The robot still has limited mobility and reach because it has to be fixed to the ping-pong table but the MIT researchers plan to rig it to a gantry or wheeled platform in the future to address that shortcoming.

Why orange cats are orange

an orange tabby kitten

Cat lovers know orange cats are special for more than their unique coloring, but that’s the quality that has intrigued scientists for almost a century. Sure, lots of animals have orange, ginger, or yellow hues, like tigers, orangutans, and golden retrievers. But in domestic cats that color is specifically linked to sex. Almost all orange cats are male. Scientists have now identified the genetic mutation responsible and it appears to be unique to cats, according to a paper published in the journal Current Biology.

Prior work had narrowed down the region on the X chromosome most likely to contain the relevant mutation. The scientists knew that females usually have just one copy of the mutation and in that case have tortoiseshell (partially orange) coloring, although in rare cases, a female cat will be orange if both X chromosomes have the mutation. Over the last five to ten years, there has been an explosion in genome resources (including complete sequenced genomes) for cats which greatly aided the team’s research, along with taking additional DNA samples from cats at spay and neuter clinics.

From an initial pool of 51 candidate variants, the scientists narrowed it down to three genes, only one of which was likely to play any role in gene regulation: Arhgap36. It wasn’t known to play any role in pigment cells in humans, mice, or non-orange cats. But orange cats are special; their mutation (sex-linked orange) turns on Arhgap36 expression in pigment cells (and only pigment cells), thereby interfering with the molecular pathway that controls coat color in other orange-shaded mammals. The scientists suggest that this is an example of how genes can acquire new functions, thereby enabling species to better adapt and evolve.

DOI: Current Biology, 2025. 10.1016/j.cub.2025.03.075  (About DOIs).

Not a Roman “massacre” after all

Two of the skeletons excavated by Mortimer Wheeler in the 1930s, dating from the 1st century AD.

Credit: Martin Smith

In 1936, archaeologists excavating the Iron Age hill fort Maiden Castle in the UK unearthed dozens of human skeletons, all showing signs of lethal injuries to the head and upper body—likely inflicted with weaponry. At the time, this was interpreted as evidence of a pitched battle between the Britons of the local Durotriges tribe and invading Romans. The Romans slaughtered the native inhabitants, thereby bringing a sudden violent end to the Iron Age. At least that’s the popular narrative that has prevailed ever since in countless popular articles, books, and documentaries.

But a paper published in the Oxford Journal of Archaeology calls that narrative into question. Archaeologists at Bournemouth University have re-analyzed those burials, incorporating radiocarbon dating into their efforts. They concluded that those individuals didn’t die in a single brutal battle. Rather, it was Britons killing other Britons over multiple generations between the first century BCE and the first century CE—most likely in periodic localized outbursts of violence in the lead-up to the Roman conquest of Britain. It’s possible there are still many human remains waiting to be discovered at the site, which could shed further light on what happened at Maiden Castle.

DOI: Oxford Journal of Archaeology, 2025. 10.1111/ojoa.12324  (About DOIs).

Photo of Jennifer Ouellette

Jennifer is a senior writer at Ars Technica with a particular focus on where science meets culture, covering everything from physics and related interdisciplinary topics to her favorite films and TV series. Jennifer lives in Baltimore with her spouse, physicist Sean M. Carroll, and their two cats, Ariel and Caliban.

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Google Maps can’t explain why it falsely labeled German autobahns as closed

autobahns, Cars, germany, Google, google maps, GPS, Policy / /

Ars contacted Google to see if the glitch’s cause has been uncovered. A spokesperson remained vague, only reiterating prior statements that Google “investigated a technical issue that temporarily showed inaccurate road closures on the map” and has “since removed them.”

Apparently, Google only learned of the glitch after users who braved the supposedly closed roads started reporting the errors, prompting Google to remove incorrect stop signs one by one. Engadget reported that the glitch only lasted a couple of hours.

Google’s spokesperson told German media that the company wouldn’t comment on the specific case but noted that Google Maps draws information from three key sources: individual users, public sources (like transportation authorities), and third-party providers.

It wasn’t the first time that German drivers have encountered odd roadblocks using Google Maps. Earlier this month, Google Maps “incorrectly displayed motorway tunnels” as closed in another part of Germany, MSN reported. Now, drivers in the area are being advised to check multiple traffic news sources before making travel plans.

While Google has yet to confirm what actually happened, one regional publication noted that the German Automobile Club, Europe’s largest automobile association, had warned that there may be heavy traffic due to the holiday. Google’s glitch may have been tied to traffic forecasts rather than current traffic reports. Google also recently added artificial intelligence features to Google Maps, which could have hallucinated the false traffic jams.

This story was updated on May 30 to include comment from Google.

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Why incels take the “Blackpill”—and why we should care

incel culture, incels, manosphere, psychology, Science, sociology / /

“Don’t work for Soyciety”

A growing number of incels are NEET (Not in Education, Employment, or Training). That should concern us all.

The Netlix series Adolescence explores the roots of misogynistic subcultures. Credit: Netflix

The online incel (“involuntary celibate”) subculture is mostly known for its extreme rhetoric, primarily against women, sometimes erupting into violence. But a growing number of self-identified incels are using their ideology as an excuse for not working or studying. This could constitute a kind of coping mechanism to make sense of their failures—not just in romantic relationships but also in education and employment, according to a paper published in the journal Gender, Work, & Organization.

Contrary to how it’s often portrayed, the “manosphere,” as it is often called, is not a monolith. Those who embrace the “Redpill” ideology, for example, might insist that women control the “sexual marketplace” and are only interested in ultramasculine “Chads.” They champion self-improvement as a means to make themselves more masculine and successful, and hence (they believe) more attractive to women—or at least better able to manipulate women.

By contrast, the “Blackpilled” incel contingent is generally more nihilistic. These individuals reject the Redpill notion of alpha-male masculinity and the accompanying focus on self-improvement. They believe that dating and social success are entirely determined by one’s looks and/or genetics. Since there is nothing they can do to improve their chances with women or their lot in life, why even bother?

“People have a tendency to lump all these different groups together as the manosphere,” co-author AnnaRose Beckett-Herbert of McGill University told Ars. “One critique I have of the recent Netflix show Adolescence—which was well done overall—is they lump incels in with figures like Andrew Tate, as though it’s all interchangeable. There’s areas of overlap, like extreme misogyny, but there are really important distinctions. We have to be careful to make those distinctions because the kind of intervention or prevention efforts that we might direct towards the Redpill community versus the Blackpill community might be very different.”

Incels constitute a fairly small fraction of the manosphere, but the vast majority of incels appear to embrace the Blackpill ideology, per Beckett-Herbert. That nihilistic attitude can extend to any kind of participation in what incels term “Soyciety”—including educational attainment and employment. When that happens, such individuals are best described by the acronym NEET (Not in Education, Employment, or Training).

“It’s not that we have large swaths of young men that are falling into this rabbit hole,” said Beckett-Herbert. “Their ideology is pretty fringe, but we’re seeing the community grow, and we’re seeing the ideology spread. It used to be contained to romantic relationships and sex. Now we’re seeing this broader disengagement from society as a whole. We should all be concerned about that trend.”

The NEET trend is also tied to the broader cultural discourse on how boys and young men are struggling in contemporary society. While prior studies tended to focus on the misogynistic rhetoric and propensity for violence among incels, “I thought that the unemployment lens was interesting because it’s indicative of larger problems,” said Beckett-Herbert. “It’s important to remember that it’s not zero-sum. We can care about the well-being of women and girls and also acknowledge that young men are struggling, too. Those don’t have to be at odds.”

“Lie down and rot”

Beckett-Herbert and her advisor/co-author, McGill University sociologist Eran Shor, chose the incels.is platform as a data source for their study due to its ease of public access and relatively high traffic, with nearly 20,000 members. The pair used Python code to scrape 100 pages, amounting to around 10,000 discussion threads between October and December 2022. A pilot study revealed 10 keywords that appeared most frequently in those threads: “study,” “school,” “NEET,” “job,” “work,” “money,” “career,” “wage,” “employ,” and “rot.” (“They use the phrase ‘lie down and rot’ a lot,” said Beckett-Herbert.)

This allowed Beckett-Herbert and Shor to narrow their sample down to 516 threads with titles containing those keywords. They randomly selected a subset of 171 discussion threads for further study. That analysis yielded four main themes that dominated the discussion threads: political/ideological arguments about being NEET; boundary policing; perceived discrimination; and bullying and marginalization.

Roughly one-quarter of the total comments consisted of political or ideological arguments promoting being NEET, with most commenters advocating minimizing one’s contributions to society as much as possible. They suggested going on welfare, for instance, to “take back” from society, or declared they should be exempt from paying any taxes, as “compensation for our suffering.” About 25 percent—a vocal minority—pushed back on glorifying the NEET lifestyle and offered concrete suggestions for self-improvement. (“Go outside and try at least,” one user commented.)

Such pushback often led to boundary policing. Those who do pursue jobs or education run the risk of being dubbed “fakecels” and becoming alienated from the rest of the incel community. (“Don’t work for a society that hates you,” one user commented.) “There’s a lot of social psychological research on groupthink and group polarization that is relevant here,” said Beckett-Herbert. “A lot of these young men may not have friends in their real life. This community is often their one source of social connection. So the incel ideology becomes core to their identity: ‘I’m part of this community, and we don’t work. We are subhumans.'”

There were also frequent laments about being discriminated against for not being attractive (“lookism”), both romantically and professionally, as well as deep resentment of women’s increased presence in the workplace, deemed a threat to men’s own success. “They love to cherry-pick all these findings from psychology research [to support their position],” said Beckett-Herbert. For instance, “There is evidence that men who are short or not conventionally attractive are discriminated against in hiring. But there’s also a lot of evidence suggesting that this actually affects women more. Women who are overweight face a greater bias against them in hiring than men do, for example.”

Beckett-Herbert and Shor also found that about 15 percent of the comments in their sample concerned users’ experiences being harassed or bullied (usually by other men), their mental health challenges (anxiety, depression), and feeling estranged or ostracized at school or work—experiences that cemented their reluctance to work or engage in education or vocational training.

Many of these users also mentioned being autistic, in keeping with prior research showing a relatively high share of people with autism in incel communities. The authors were careful to clarify, however, that most people with autism “are not violent or hateful, nor do they identify as incels or hold explicitly misogynistic views,” they wrote. “Rather, autism, when combined with other mental health issues such as depression, anxiety, and hopelessness, may make young men more vulnerable to incel ideologies.”

There are always caveats. In this case, the study was limited to a single incel forum, which might not be broadly representative of similar discussions on other platforms. And there could be a bit of selection bias at play. Not every incel member may actively participate in discussion threads (lurkers) and non-NEET incels might be less likely to do so either because they have less free time or don’t wish to be dismissed as “fakecels.”However, Beckett-Herbert and Shor note that their findings are consistent with previous studies that suggest there are a disproportionately large number of NEETs within the incel community.

A pound of prevention

Is effective intervention even possible for members of the incel community, given their online echo chamber? Beckett-Herbert acknowledges that it is very difficult to break through to such people. “De-radicalization is a noble, worthy line of research,” she said. “But the existing evidence from that field of study suggests that prevention is easier and more effective than trying to pull these people out once they’re already in.” Potential strategies might include fostering better digital and media literacy, i.e., teaching kids to be cognizant of the content they’re consuming online. Exposure time is another key issue.

“A lot of these young people don’t have healthy outlets that are not in the digital world,” said Beckett-Herbert “They come home from school and spend hours and hours online. They’re lonely and isolated from real-world communities and structures. Some of these harmful ideologies might be downstream of these larger root causes. How can we help boys do better in school, feel better prepared for the labor market? How can we help them make more friends? How can we get them involved in real-world activities that will diminish their time spent online? I think that that can go a long way. Just condemning them or banning their spaces—that’s not a good long-term solution.”

While there are multiple well-publicized instances of self-identified incels committing violent acts—most notably Elliot Rodger, who killed six people in 2014—Beckett-Herbert emphasizes not losing sight of incels’ fundamental humanity. “We focus a lot on the misogyny, the potential for violence against women, and that is so important,” she said. “You will not hear me saying we should not focus on that. But we also should note that statistically, an incel is much more likely to commit suicide or be violent towards themselves than they are toward someone else. You can both condemn their ideology and find it abhorrent and also remember that we need to have empathy for these people.”

Many people—women especially—might find that a tall order, and Beckett-Herbert understands that reluctance. “I do understand people’s hesitancy to empathize with them, because it feels like you’re giving credence to their rhetoric,” she said. “But at the end of the day, they are human, and a lot of them are really struggling, marginalized people coming from pretty sad backgrounds. When you peruse their online world, it’s the most horrifying, angering misogyny right next to some of the saddest mental health, suicidal, low self-esteem stuff you’ve ever seen. I think humanizing them and having empathy is going to be foundational to any intervention efforts to reintegrate them. But it’s something I wrestle with a lot.”

Photo of Jennifer Ouellette

Jennifer is a senior writer at Ars Technica with a particular focus on where science meets culture, covering everything from physics and related interdisciplinary topics to her favorite films and TV series. Jennifer lives in Baltimore with her spouse, physicist Sean M. Carroll, and their two cats, Ariel and Caliban.

Why incels take the “Blackpill”—and why we should care Read More »

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Amid rising prices, Disney+ and Hulu offer subscribers some freebies

Disney, Disney Plus, Hulu, streaming, Tech / /

With streaming providers frequently raising prices, subscribers often feel like they’re paying more for the same service—or a lesser version, depending on what’s available to watch that month. In a unique move, Disney is introducing a small, potential financial benefit to Disney+ and Hulu subscribers in the form of some third-party discounts, freebies, trials, and contests.

As of today, Disney+ subscribers can log into Disney’s Disney+ Perks website with their streaming credentials to get access to a revolving selection of discounts and freebies. When I logged in today, I was met with options for several free trials, including a six-month one to DoorDash’s premium subscription offering, a three-month trial to Clear+, and a two-month trial to Duolingo’s premium subscription.

Disney+ subscribers can also get discounts, including to Adidas’ online marketplaces and “select” Disney Resorts Collection hotels (if you stay at least two nights, with most availability occurring between June 29 and July 31). There are also some free virtual rewards for Disney-owned games and the ability to enter sweepstakes, like for going to the premiere of the movie Freakier Friday.

Disney, which announced in November 2023 that it would take full control of Hulu from Comcast, said that Hulu-only subscribers will also get a perks program, starting on June 2. Those perks will differ from those of Disney+ and initially include chances to win tickets to Lollapalooza, San Diego Comic-Con, and Jimmy Kimmel Live, unspecified “perks” from Microsoft, LG, and others, and chances “to win items from and inspired by Hulu” originals, like The Handmaid’s Tale.

Amid rising prices, Disney+ and Hulu offer subscribers some freebies Read More »

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Gemini in Google Drive may finally be useful now that it can analyze videos

AI, Artificial Intelligence, Gemini, Google, Tech / /

Google’s rapid adoption of AI has seen the Gemini “sparkle” icon become an omnipresent element in almost every Google product. It’s there to summarize your email, add items to your calendar, and more—if you trust it to do those things. Gemini is also integrated with Google Drive, where it’s gaining a new feature that could make it genuinely useful: Google’s AI bot will soon be able to watch videos stored in your Drive so you don’t have to.

Gemini is already accessible in Drive, with the ability to summarize documents or folders, gather and analyze data, and expand on the topics covered in your documents. Google says the next step is plugging videos into Gemini, saving you from wasting time scrubbing through a file just to find something of interest.

Using a chatbot to analyze and manipulate text doesn’t always make sense—after all, it’s not hard to skim an email or short document. It can take longer to interact with a chatbot, which might not add any useful insights. Video is different because watching is a linear process in which you are presented with information at the pace the video creator sets. You can change playback speed or rewind to catch something you missed, but that’s more arduous than reading something at your own pace. So Gemini’s video support in Drive could save you real time.

Suppose you have a recorded meeting in video form uploaded to Drive. You could go back and rewatch it to take notes or refresh your understanding of a particular exchange. Or, Google suggests, you can ask Gemini to summarize the video and tell you what’s important. This could be a great alternative, as grounding AI output with a specific data set or file tends to make it more accurate. Naturally, you should still maintain healthy skepticism of what the AI tells you about the content of your video.

Gemini in Google Drive may finally be useful now that it can analyze videos Read More »

trump-admin-tells-scotus:-isps-shouldn’t-be-forced-to-boot-alleged-pirates

Trump admin tells SCOTUS: ISPs shouldn’t be forced to boot alleged pirates

Cox, Policy, Sony / /

Enhanced damages can be $150,000 per work, instead of the usual cap of $30,000. The jury in the case “was instructed that it could find Cox’s violations willful if Cox knew that its subscribers had committed infringement,” Sauer wrote. “That instruction was mistaken because it allowed the jury to award enhanced damages even if Cox reasonably believed that its own conduct in declining to terminate infringing subscribers’ Internet access was consistent with the Copyright Act.”

Reject Sony petition, US says

Sony wasn’t happy with the 4th Circuit ruling, either, because it threw out the $1 billion award and a finding of vicarious infringement. Sony argued that Cox profited from infringement by failing to terminate infringing subscribers and that the ruling “eliminates an especially important tool in the digital age where pursuing direct infringers—in this case, thousands of faceless individuals who cannot be identified except through an Internet service provider like Respondent—is impractical at best and impossible at worst.”

Sauer urged the Supreme Court to reject Sony’s petition for a review. “The court of appeals correctly held that Sony had not satisfied its burden of showing that Cox financially benefited from infringement on its network. As the court explained, Cox charges its customers a flat fee for Internet service, regardless of what its users do online,” Sauer wrote.

Sauer compared Cox to a landlord who charges a fixed rent regardless of what tenants use the leased premises for. “There was no evidence that Cox would be forced to collect a lower fee if the users of its Internet service ceased to infringe; that subscribers were drawn to Cox’s Internet service because of the ability to engage in copyright infringement using that service; or that Cox had used the opportunity for customers to infringe to lend credibility to the service it offered,” Sauer wrote.

On the vicarious liability question, “there is no conflict among the circuits, which all apply the same financial-benefit requirement to different fact patterns,” Sauer wrote. “Sony has not identified any court of appeals decision that reached a different result on facts similar to those here.”

Cox issued a statement welcoming the US court brief. “We are pleased the solicitor general agrees the Supreme Court should review this significant copyright case that could jeopardize Internet access for all Americans and fundamentally change how Internet service providers manage their networks,” Cox said.

Trump admin tells SCOTUS: ISPs shouldn’t be forced to boot alleged pirates Read More »

fun-with-veo-3-and-media-generation

Fun With Veo 3 and Media Generation

Media / /

Since Claude 4 Opus things have been refreshingly quiet. Video break!

First up we have Prompt Theory, made with Veo 3, which I am considering the first legitimately good AI-generated video I’ve seen. It perfectly combining form and function. Makes you think.

Here’s a variant, to up the stakes a bit, then here is him doing that again.

What does it say about the medium, or about us, that these are the first legit videos?

This was the second clearly good product. Once again, we see a new form of storytelling emerging, a way to make the most of a series of clips that last a maximum of eight seconds each. The script and execution are fantastic.

I predict that will be the key for making AI videos at the current tech level. You have to have a great script and embrace the style of storytelling that AI can do well. It will be like the new TikTok, except with a higher barrier to entry. At this level, it is fantastic for creatives and creators.

Or you can do this (thread has a bunch more):

Tetraspace: finally we made the most beautiful woman in the world saying I love you from the famous QC short story Don’t Do That.

Sound is a game changer, and within an eight second clip I think we’re definitely ‘there’ with Veo 3 except for having more fine control and editing tools. What we don’t see yet is anyone extending the eight second clips into sixteen second clips (and then more by induction), but it feels like we’re only a few months away from that being viable and then the sky’s the limit.

Is Veo 3 too expensive for ‘personal fun’ uses?

Near Cyan: veo3 is far too pricey to use just for personal fun all the time, so the primary high-volume use case will be for bulk youtube shorts monetization. this is the first time (i think?) an sota genai model provider also owns the resulting distribution of much of what users will make.

For now, basically yes, once you run through your free credits. It’s $21 marginal cost per minute of silent video or $45 with sound, and any given generation might not be what you want. That’s not casual use territory. If you can produce a good two-hour movie for $10k (let’s say you get to use about half the footage?) then that’s obviously great, but yeah you gotta be going for real distribution here.

I predict that sometime soon, someone will make a good Veo 3 rules video, about the existential situation of the actors involved being AI, where the twist is that the video was made by human actors. I also predict that the cost of making this video will be, shall we say, not small in relative terms.

Hasan Can: $0.17 per image for OpenAI’s GPT Image 1 model is insanely expensive. How are developers supposed to use this at scale without going broke? OpenAI seriously needs to cut costs and optimize this model. In its current form, it’s just not viable for indie developers.

Rijn Hartman: INSANELY expensive – I tried building on it and while testing alone is costed $15. Not worth.

Insanely expensive? My lord is this ‘everything is amazing and nobody’s happy.’ You’re getting a complete artistic image for $0.17. Can you imagine you can commission art to your specifications for $0.17? Hot damn. Compare that to the previous options for an indie (game) developer. I get that you might want to use a different option now that’s cheaper, or that you might want to disable your users from using it if you can’t charge. And of course who is to say the images are any good. But we have a huge bug in our understanding of value.

Seb Krier predicts that as AI offers a low cost alternative way to create content, we will see a further bifurcation into high culture versus low culture, between art made to scale in the market and make big bucks, and art made for self-satisfaction and novelty-driven reasons, and both will improve in quality. I’d add we also should see a third category of highly personalized content that can’t scale at all, which seems distinct in many ways from artisan production, and also a split between ‘embrace AI’ versus ‘make a point of in many or all ways avoiding AI.’

Seb thinks all this is good, actually. I think it could be, but I’m highly unsure.

We should beware the further shattering of the cultural commons, for many reasons, and also a lack of sufficient incentives to drive creatives, even if their costs are down. And a lot of this will depend on our ability to use AI or rely on others to do selection. That seems like a highly solvable problem, and we’ve made great strides in solving it for some areas but we still struggle a lot, especially with the inability to make the selection mechanism be maximizing user experience rather than work for a platform.

Another big issue Gwern raises is that ‘bad money crowds out good’ is totally a thing.

Gwen: The higher-order effects here are going to be a problem. You could run the same argument about LLMs: “if you don’t like ChatGPTese creative writing, you don’t have to read it; therefore, everyone is strictly better off for it.”

In the current landscape, does that seem true?

(You might defend it on net, but there are obviously lots of places where things have gotten worse, and there are compounding effects: what is the long run effect on creative writing of all the young people learning to write like ChatGPT, rather than themselves?)

I think we are definitely better off at least for now on both video and text, but yeah there isn’t going to be any getting around it, especially for people who scroll TikTok or Instagram, unless we get good widely distributed AI filtering.

Seb Krier: Yes I don’t think it will be without cost for sure. I think we’re still in the early days and I imagine we’ll come up with more tools, UIs, customisation options, finetuned models, ways of teaching writing, and other tricks that could help incentivise diversity. Some degree of homogenisation is likely but I’m not sure it’s permanent or the only way things go.

Even today I’m finding it boring and bland when I read ChatGPTese and it turns me off from the rest of the text (sometimes). I assume many will feel that way and that might incentivise different styles, particularly in domains where individuality matters.

But it’s true that you might get a lot of slop music and slop art; for those who don’t want it I assume we’ll also get better at developing curation tools and communities. Today even if one doesn’t like Spotify recs, there are so many ways of accessing more interesting music!

Yes, this is true, you can work around Spotify recs being bad, but in practice it is so so much better if the recs that are natural and easy to access are good. Netflix illustrates this even more clearly, yes you can in theory do a search for anything you want, but who will do that? How they organize your list and recommendations determines (I think?) most of what most people watch.

Until Veo 3, nothing anyone made with AI video was interesting to me as more than a curiosity. Now, we have a few good meta things. Soon, it’s going beyond that.

Also, in sort of related news, here’s a funny thing that happened this week:

Anthropic’s Long Term Benefits Trust appoints Reed Hastings, chairman and cofounder of Netflix, to Anthropic’s board. That’s certainly a heavy hitter, he clearly does worry about AI and has written a $50 million check to prove it. The only worry is that his concerns could be too focused on the mundane.

Also I’d love to see a Netflix-Anthropic partnership, Claude giving me my Netflix recommendations and having full access to their catalogue with subscription when?

Discussion about this post

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Elon Musk: There is an 80 percent chance Starship’s engine bay issues are solved

elon musk, Mars, Space, spacex / /

Ars: Ten years ago you kind of made big bets on Starship and Starlink, and most people probably expected one or both of them to fail.

Musk: Including me.

Ars: Yeah. These were huge bets.

Musk: I was interviewed in the early days of Starlink, and they were asking me what’s the goal of Starlink? I said goal number one: don’t go bankrupt, as every other [low-Earth orbit] communications constellation has gone bankrupt, and we don’t want to join them in the cemetery. So any outcome that does not result in death would be a good outcome.

Ars: Starlink has become really successful. It helped me during a hurricane. And Starship is coming along. As you look out for the next 10 years, what are you betting on big now that will really bear fruit for SpaceX a decade from now?

Musk: Well, by far the biggest thing is Starship. If the Starship program is successful—and we see a path to success—it’s just a question of when we will have created the first fully reusable orbital launch vehicle, which is the holy grail of rocketry, as you know. So no one has ever made a fully reusable orbital vehicle, and even the parts that have been reusable have been extremely arduous to reuse, such that the economics actually were worse than an expendable rocket in a lot of cases. The canonical example being the shuttle, where the shuttle’s fully loaded, cost of the whole program, I believe, was about a billion dollars a flight.

Ars: I saw one research paper that estimated the fully loaded cost was about $1.5 billion.

Musk. Yeah. And that is roughly equivalent to a Saturn V cost. But the Saturn V as an expendable rocket had four times the payload capacity of the shuttle. So the shuttle was like the principle of reusability was a good one, but the execution, unfortunately, was not. The shuttle got burdened by so many crazy requirements. You know, I’ve got this five-step first principles process thing for making things better. And step one of my five-step process is make the requirements less dumb. And for the government, it’s the opposite. The government is making requirements more dumb.

Ars: So getting a rapid and reusable Starship is the main goal for SpaceX over the next 5 to 10 years?

Musk: Yeah, absolutely.

Ars: You’ve been in the space industry now for almost 25 years. And in that time, SpaceX has gone a long way toward solving launch. So if you were coming into the industry today as a 20-something, you know, with a couple $100 million, what would be the problem you would want to solve? What should new companies, philanthropists, and others be working on in space?

Musk: We’re building the equivalent of the Union Pacific Railroad and the train. So once you have the transportation system to Mars, then there’s a vast set of opportunities that open up to do anything on the surface of Mars, which includes, you know, doing everything from building a semiconductor fab to a pizza joint, basically building a civilization. So we want to solve the transport problem, and that can enable philanthropists and entrepreneurs to do things on Mars, which is everything needed for civilization. Look at, say, California. There were very few people in California until the Union Pacific was completed, and then California became the most populous state in the nation. And look at Silicon Valley and Hollywood and everything. So that’s our goal. We want to get people there, and if we can get people there, then there’s a literal world of opportunity.

Elon Musk: There is an 80 percent chance Starship’s engine bay issues are solved Read More »

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Where hyperscale hardware goes to retire: Ars visits a very big ITAD site

Biz & IT, data centers, Features, it asset disposition, ITAD, sk tes / /

Inside the laptop/desktop examination bay at SK TES’s Fredericksburg, Va. site.

Credit: SK tes

Inside the laptop/desktop examination bay at SK TES’s Fredericksburg, Va. site. Credit: SK tes

The details of each unit—CPU, memory, HDD size—are taken down and added to the asset tag, and the device is sent on to be physically examined. This step is important because “many a concealed drive finds its way into this line,” Kent Green, manager of this site, told me. Inside the machines coming from big firms, there are sometimes little USB, SD, SATA, or M.2 drives hiding out. Some were make-do solutions installed by IT and not documented, and others were put there by employees tired of waiting for more storage. “Some managers have been pretty surprised when they learn what we found,” Green said.

With everything wiped and with some sense of what they’re made of, each device gets a rating. It’s a three-character system, like “A-3-6,” based on function, cosmetic condition, and component value. Based on needs, trends, and other data, devices that are cleared for resale go to either wholesale, retail, component harvesting, or scrap.

Full-body laptop skins

Wiping down and prepping a laptop, potentially for a full-cover adhesive skin.

Credit: SK TES

Wiping down and prepping a laptop, potentially for a full-cover adhesive skin. Credit: SK TES

If a device has retail value, it heads into a section of this giant facility where workers do further checks. Automated software plays sounds on the speakers, checks that every keyboard key is sending signals, and checks that laptop batteries are at 80 percent capacity or better. At the end of the line is my favorite discovery: full-body laptop skins.

Some laptops—certain Lenovo, Dell, and HP models—are so ubiquitous in corporate fleets that it’s worth buying an adhesive laminating sticker in their exact shape. They’re an uncanny match for the matte black, silver, and slightly less silver finishes of the laptops, covering up any blemishes and scratches. Watching one of the workers apply this made me jealous of their ability to essentially reset a laptop’s condition (so one could apply whole new layers of swag stickers, of course). Once rated, tested, and stickered, laptops go into a clever “cradle” box, get the UN 3481 “battery inside” sticker, and can be sold through retail.

Where hyperscale hardware goes to retire: Ars visits a very big ITAD site Read More »

200-mph-for-500-miles:-how-indycar-drivers-prepare-for-the-big-race

200 mph for 500 miles: How IndyCar drivers prepare for the big race

Cars, Features, Indianapolis 500, Indy 500, IndyCar, racing, simulation / /

Andretti Global’s Kyle Kirkwood and Marcus Ericsson talk to us about the Indy 500.

INDIANAPOLIS, INDIANA - MAY 15: #28, Marcus Ericsson, Andretti Global Honda prior to the NTT IndyCar Series 109th Running of the Indianapolis 500 at Indianapolis Motor Speedway on May 15, 2025 in Indianapolis, Indiana.

#28, Marcus Ericsson, Andretti Global Honda prior to the NTT IndyCar Series 109th Running of the Indianapolis 500 at Indianapolis Motor Speedway on May 15, 2025 in Indianapolis, Indiana. Credit: Brandon Badraoui/Lumen via Getty Images

#28, Marcus Ericsson, Andretti Global Honda prior to the NTT IndyCar Series 109th Running of the Indianapolis 500 at Indianapolis Motor Speedway on May 15, 2025 in Indianapolis, Indiana. Credit: Brandon Badraoui/Lumen via Getty Images

This coming weekend is a special one for most motorsport fans. There are Formula 1 races in Monaco and NASCAR races in Charlotte. And arguably towering over them both is the Indianapolis 500, being held this year for the 109th time. America’s oldest race is also one of its toughest: The track may have just four turns, but the cars negotiate them going three times faster than you drive on the highway, inches from the wall. For hours. At least at Le Mans, you have more than one driver per car.

This year’s race promises to be an exciting one. The track is sold out for the first time since the centenary race in 2016. A rookie driver and a team new to the series took pole position. Two very fast cars are starting at the back thanks to another conflict-of-interest scandal involving Team Penske, the second in two years for a team whose owner also owns the track and the series. And the cars are trickier to drive than they have been for many years, thanks to a new supercapacitor-based hybrid system that has added more than 100 lbs to the rear of the car, shifting the weight distribution further back.

Ahead of Sunday’s race, I spoke with a couple of IndyCar drivers and some engineers to get a better sense of how they prepare and what to expect.

INDIANAPOLIS, INDIANA - MAY 17: #28, Marcus Ericsson, Andretti Global Honda during qualifying for the NTT IndyCar Series 109th Running of the Indianapolis 500 at Indianapolis Motor Speedway on May 17, 2025 in Indianapolis, Indiana.

This year, the cars are harder to drive thanks to a hybrid system that has altered the weight balance. Credit: Geoff MIller/Lumen via Getty Images

Concentrate

It all comes “from months of preparation,” said Marcus Ericsson, winner of the race in 2022 and one of Andretti Global’s drivers in this year’s event. “When we get here to the month of May, it’s just such a busy month. So you’ve got to be prepared mentally—and basically before you get to the month of May because if you start doing it now, it’s too late,” he told me.

The drivers spend all month at the track, with a race on the road course earlier this month. Then there’s testing on the historic oval, followed by qualifying last weekend and the race this coming Sunday. “So all those hours you put in in the winter, really, and leading up here to the month of May—it’s what pays off now,” Ericsson said. That work involved multiple sessions of physical training each week, and Ericsson says he also does weekly mental coaching sessions.

“This is a mental challenge,” Ericsson told me. “Doing those speeds with our cars, you can’t really afford to have a split second of loss of concentration because then you might be in the wall and your day is over and you might hurt yourself.”

When drivers get tired or their focus slips, that’s when mistakes happen, and a mistake at Indy often has consequences.

A racing driver stands in front of four mechanics, who are facing away from him. The mechanics have QR codes on the back of their shirts.

Ericsson is sponsored by the antihistamine Allegra and its anti-drowsy-driving campaign. Fans can scan the QR codes on the back of his pit crew’s shirts for a “gamified experience.” Credit: Andretti Global/Allegra

Simulate

Being mentally and physically prepared is part of it. It also helps if you can roll the race car off the transporter and onto the track with a setup that works rather than spending the month chasing the right combination of dampers, springs, wing angles, and so on. And these days, that means a lot of simulation testing.

The multi-axis driver in the loop simulators might look like just a very expensive video game, but these multimillion-dollar setups aren’t about having fun. “Everything that you are feeling or changing in the sim is ultimately going to reflect directly to what happens on track,” explained Kyle Kirkwood, teammate to Ericsson at Andretti Global and one of only two drivers to have won an Indycar race in 2025.

Andretti, like the other teams using Honda engines, uses the new HRC simulator in Indiana. “And yes, it’s a very expensive asset, but it’s also likely cheaper than going to the track and doing the real thing,” Kirkwood said. “And it’s a much more controlled environment than being at the track because temperature changes or track conditions or wind direction play a huge factor with our car.”

A high degree of correlation between the simulation and the track is what makes it a powerful tool. “We run through a sim, and you only get so many opportunities, especially at a place like Indianapolis, where you go from one day to the next and the temperature swings, or the wind conditions, or whatever might change drastically,” Kirkwood said. “You have to be able to sim it and be confident with the sim that you’re running to go out there and have a similar balance or a similar performance.”

Kyle Kirkwood's indycar drives past the IMS logo on one of the track walls.

Andretti Global’s Kyle Kirkwood is the only driver other than Álex Palou to have won an IndyCar race in 2025. Credit: Alison Arena/Andretti Global

“So you have to make adjustments, whether it’s a spring rate, whether it’s keel ballast or just overall, maybe center of pressure, something like that,” Kirkwood said. “You have to be able to adjust to it. And that’s where the sim tool comes in play. You move the weight balance back, and you’re like, OK, now what happens with the balance? How do I tune that back in? And you run that all through the sim, and for us, it’s been mirror-perfect going to the track when we do that.”

More impressively, a lot of that work was done months ago. “I would say most of it, we got through it before the start of this season,” Kirkwood said. “Once we get into the season, we only get a select few days because every Honda team has to run on the same simulator. Of course, it’s different with the engineering sim; those are running nonstop.”

Sims are for engineers, too

An IndyCar team is more than just its drivers—”the spacer between the seat and the wheel,” according to Kirkwood—and the engineers rely heavily on sim work now that real-world testing is so highly restricted. And they use a lot more than just driver-in-the-loop (DiL).

“Digital simulation probably goes to a higher level,” explained Scott Graves, engineering manager at Andretti Global. “A lot of the models we develop work in the DiL as well as our other digital tools. We try to develop universal models, whether that’s tire models, engine models, or transmission models.”

“Once you get into to a fully digital model, then I think your optimization process starts kicking in,” Graves said. “You’re not just changing the setting and running a pretend lap with a driver holding a wheel. You’re able to run through numerous settings and optimization routines and step through a massive number of permutations on a car. Obviously, you’re looking for better lap times, but you’re also looking for fuel efficiency and a lot of other parameters that go into crossing the finish line first.”

A screenshot of a finite element analysis tool

Parts like this anti-roll bar are simulated thousands of times. Credit: Siemens/Andretti Global

As an example, Graves points to the dampers. “The shock absorber is a perfect example where that’s a highly sophisticated piece of equipment on the car and it’s very open for team development. So our cars have fully customized designs there that are optimized for how we run the car, and they may not be good on another team’s car because we’re so honed in on what we’re doing with the car,” he said.

“The more accurate a digital twin is, the more we are able to use that digital twin to predict the performance of the car,” said David Taylor, VP of industry strategy at Siemens DISW, which has partnered with Andretti for some years now. “It will never be as complete and accurate as we want it to be. So it’s a continuous pursuit, and we keep adding technology to our portfolio and acquiring companies to try to provide more and more tools to people like Scott so they can more accurately predict that performance.”

What to expect on Sunday?

Kirkwood was bullish about his chances despite starting relatively deep in the field, qualifying in 23rd place. “We’ve been phenomenal in race trim and qualifying,” he said. “We had a bit of a head-scratcher if I’m being honest—I thought we would definitely be a top-six contender, if not a front row contender, and it just didn’t pan out that way on Saturday qualifying.”

“But we rolled back out on Monday—the car was phenomenal. Once again, we feel very, very racy in traffic, which is a completely different animal than running qualifying,” Kirkwood said. “So I’m happy with it. I think our chances are good. We’re starting deep in the field, but so are a lot of other drivers. So you can expect a handful of us to move forward.”

The more nervous hybrid IndyCars with their more rearward weight bias will probably result in more cautions, according to Ericsson, who will line up sixth for the start of the race on Sunday.

“Whereas in previous years you could have a bit of a moment and it would scare you, you usually get away with it,” he said. “This year, if you have a moment, it usually ends up with you being in the fence. I think that’s why we’ve seen so many crashes this year—because a pendulum effect from the rear of the car that when you start losing it, this is very, very difficult or almost impossible to catch.”

“I think it’s going to mean that the race is going to be quite a few incidents with people making mistakes,” Ericsson said. “In practice, if your car is not behaving well, you bring it to the pit lane, right? You can do adjustments, whereas in the race, you have to just tough it out until the next pit stop and then make some small adjustments. So if you have a bad car at the start a race, it’s going to be a tough one. So I think it’s going to be a very dramatic and entertaining race.”

Photo of Jonathan M. Gitlin

Jonathan is the Automotive Editor at Ars Technica. He has a BSc and PhD in Pharmacology. In 2014 he decided to indulge his lifelong passion for the car by leaving the National Human Genome Research Institute and launching Ars Technica’s automotive coverage. He lives in Washington, DC.

200 mph for 500 miles: How IndyCar drivers prepare for the big race Read More »

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SteamOS 3.7 brings Valve’s gaming OS to other handhelds and generic AMD PCs

asus rog ally, asus rog ally x, gaming, lenovo legion go, steam deck, steamos, Tech, valve / /

Valve’s instructions will walk you through downloading a SteamOS recovery image and copying it to a USB drive using either the Rufus tool (on Windows) or Balena Etcher (the preferred macOS and Linux utility). After turning Secure Boot off, you should be able to boot from the USB drive and install SteamOS as you would on a regular Steam Deck.

Note that there’s no simple, officially supported way to dual-boot SteamOS and Windows; if you decide to turn your handheld, laptop, or desktop into a new Steam Machine, the only way to make it back into a Windows PC is to re-enable Secure Boot and install a fresh copy from another USB drive.

The SteamOS 3.7 update (officially, version 3.7.8) also includes a bunch of other updates to the underlying software: version 6.11 of the Linux kernel (up from version 6.5 in SteamOS 3.6), “a newer Arch Linux base,” version 6.2.5 of the Plasma interface in desktop mode, new Mesa graphics drivers, and various other tweaks and bug fixes.

A second act for SteamOS

The original version of SteamOS was designed to be widely compatible with all kinds of PC hardware and was available both from major PC manufacturers and as a standalone OS that you could (and which we did) install on custom, self-built PCs. But these computers and that version of SteamOS mostly flopped, at least in part because they only ran a small subset of games that natively supported Linux.

The current version of SteamOS launched with more modest aims as the first-party operating system for a single piece of hardware. But by focusing on the game compatibility problem first and leading the way with category-defining hardware, Valve has actually built a much stronger foundation for the current version of SteamOS than it did for the original.

That doesn’t make SteamOS a drop-in replacement for Windows—without strong support for Intel or Nvidia hardware, it’s not a great candidate for the majority of gaming PCs, or even Intel-powered gaming handhelds like the MSI Claw A1M. And Windows is set up to be a multipurpose general-use operating system in ways that SteamOS isn’t; Valve still says that, despite the presence of desktop mode, “users should not consider SteamOS as a replacement for their desktop operating system.” But for certain kinds of systems that are primarily used as gaming PCs, SteamOS is a real contender.

SteamOS 3.7 brings Valve’s gaming OS to other handhelds and generic AMD PCs Read More »