TVs

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Roku OS home screen is getting video ads for the first time

ads, Roku, streaming, Tech, TVs / /

the price of cheap streaming —

Meanwhile, Roku keeps making more money.

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roku home screen

Roku

Roku CEO Anthony Wood disclosed plans to introduce video ads to the Roku OS home screen. The news highlights Roku’s growing focus on advertising and an alarming trend in the streaming industry that sees ads increasingly forced on viewers.

As spotted by The Streamable, during Roku’s Q1 2024 earnings call last week, Wood, also the company’s founder and chairman, boasted about the Roku OS home screen showing users ads “before they select an app,” avoiding the possibility that they don’t see any ads during their TV-viewing session. (The user might only use Roku to access a video streaming app for which they have an ad-free subscription.)

Wood also noted future plans to make the Roku home screen even more ad-laden:

On the home screen today, there’s the premier video app we call the marquee ad and that ad traditionally has been a static ad. We’re going to add video to that ad. So that’ll be the first video ad that we add to the home screen. That will be a big change for us.

Wood’s comments didn’t address the expected impact on the Roku user experience or whether the company thinks this might turn people off its platform. In December, Amazon made a similar move by adding autoplay video ads to the home screen of the Fire OS (which third-party TVs and Amazon-branded Fire TV sets and streaming devices use). Fire OS users who disable the ads’ autoplay function will still see ads as “a full-screen slide show of image ads,” per AFTVnews. Some users viewed the introduction as an intrusive step that went too far, and Roku may hear the same feedback.

During Roku’s earnings call, Wood also said the company is testing “other types of video ad units” and is looking for more ways to bring advertising to the Roku OS home screen.

This comes after recent efforts to expand ad presence on Roku OS, including through new FAST (free ad-supported streaming TV) channels and by putting content recommendations on the home screen for the first time, per Wood, who said the personalized content row “will be, obviously, AI-driven recommendations.”

“There’s lots of ways we’re working on enhancing the home screen to make it more valuable to viewers but also increase the monetization on the home screen,” he said.

Roku’s revenue rise

Roku saw its average revenue per user (ARPU) drop from $41.03 in Q3 of its 2023 financial year to $39.92 in Q4 2023 (in Q4 2022, the company reported an ARPU of $41.68). Last week, Roku reported that ARPU, a key metric for the streaming industry these days, rose to $40.65 in Q1 2024. Meanwhile, Roku’s active account count rose by 1.6 million users from the prior quarter to 81.6 million.

“Roku has a direct relationship with more than 81 million Streaming Households, and we are deepening relationships with third-party platforms, including [demand side platforms], retail media networks, and measurement partners. Our business remains well positioned to capture the billions of dollars in traditional TV ad budgets that will shift to streaming,” an April 25 letter to shareholders [PDF] authored by Wood and Roku CFO Dan Jedda reads.

Like many streaming companies, a shift toward ads has resulted in higher revenue potential and user discontent. In its Q1 2024 results, Roku reported that revenue for its Devices business reached $126.5 million, compared to $754.9 for its Platform business, which drives most of its revenue through ad sales, representing a 19 percent year-over-year (YoY) increase. Overall, revenue rose 19 percent YoY to $882 million, and Roku’s gross profit grew 15 percent YoY to $388 million.

But growing revenue doesn’t equate to an improved user experience. For example, an Accenture survey of 6,000 “global consumers” noted by The Streamable found that 52.2 percent of participants thought that streaming platform-recommended content “did not match their interests.” Similarly, an October TiVo survey of 4,500 viewers in the US and Canada ranked “streaming apps / home screen / carousel ads” as the fourth most popular method of content discovery, after word of mouth, commercials aired during other shows, and social media. While Roku is a budget brand associated with more affordable TVs and streaming devices, excessive ads could make people reconsider the true price of these savings.

Despite people’s ad aversion, Roku intends to find more ways to drive advertising opportunities. Among those ideas being explored is the ability to show ads over anything plugged into the TV.

Roku OS home screen is getting video ads for the first time Read More »

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Thousands of LG TVs are vulnerable to takeover—here’s how to ensure yours isn’t one

Biz & IT, hacking, Internet of things, lg, Security, TVs / /
Thousands of LG TVs are vulnerable to takeover—here’s how to ensure yours isn’t one

Getty Images

As many as 91,000 LG TVs face the risk of being commandeered unless they receive a just-released security update patching four critical vulnerabilities discovered late last year.

The vulnerabilities are found in four LG TV models that collectively comprise slightly more than 88,000 units around the world, according to results returned by the Shodan search engine for Internet-connected devices. The vast majority of those units are located in South Korea, followed by Hong Kong, the US, Sweden, and Finland. The models are:

  • LG43UM7000PLA running webOS 4.9.7 – 5.30.40
  • OLED55CXPUA running webOS 5.5.0 – 04.50.51
  • OLED48C1PUB running webOS 6.3.3-442 (kisscurl-kinglake) – 03.36.50
  • OLED55A23LA running webOS 7.3.1-43 (mullet-mebin) – 03.33.85

Starting Wednesday, updates are available through these devices’ settings menu.

Got root?

According to Bitdefender—the security firm that discovered the vulnerabilities—malicious hackers can exploit them to gain root access to the devices and inject commands that run at the OS level. The vulnerabilities, which affect internal services that allow users to control their sets using their phones, make it possible for attackers to bypass authentication measures designed to ensure only authorized devices can make use of the capabilities.

“These vulnerabilities let us gain root access on the TV after bypassing the authorization mechanism,” Bitdefender researchers wrote Tuesday. “Although the vulnerable service is intended for LAN access only, Shodan, the search engine for Internet-connected devices, identified over 91,000 devices that expose this service to the Internet.”

The key vulnerability making these threats possible resides in a service that allows TVs to be controlled using LG’s ThinkQ smartphone app when it’s connected to the same local network. The service is designed to require the user to enter a PIN code to prove authorization, but an error allows someone to skip this verification step and become a privileged user. This vulnerability is tracked as CVE-2023-6317.

Once attackers have gained this level of control, they can go on to exploit three other vulnerabilities, specifically:

  • CVE-2023-6318, which allows the attackers to elevate their access to root
  • CVE-2023-6319, which allows for the injection of OS commands by manipulating a library for showing music lyrics
  • CVE-2023-6320, which lets an attacker inject authenticated commands by manipulating the com.webos.service.connectionmanager/tv/setVlanStaticAddress application interface.

Thousands of LG TVs are vulnerable to takeover—here’s how to ensure yours isn’t one Read More »

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AMD stops certifying monitors, TVs under 144 Hz for FreeSync

AMD, gaming, Monitors, Tech, TVs, VESA / /

60 Hz is so 2015 —

120 Hz is good enough for consoles, but not for FreeSync.

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AMD's depiction of a game playing without FreeSync (left) and with FreeSync (right).

Enlarge / AMD’s depiction of a game playing without FreeSync (left) and with FreeSync (right).

AMD announced this week that it has ceased FreeSync certification for monitors or TVs whose maximum refresh rates are under 144 Hz. Previously, FreeSync monitors and TVs could have refresh rates as low as 60 Hz, allowing for screens with lower price tags and ones not targeted at serious gaming to carry the variable refresh-rate technology.

AMD also boosted the refresh-rate requirements for its higher AdaptiveSync tiers, FreeSync Premium and FreeSync Premium Pro, from 120 Hz to 200 Hz.

Here are the new minimum refresh-rate requirements for FreeSync, which haven’t changed for laptops.

Laptops Monitors and TVs
FreeSync Max refresh rate: 40-60 Hz < 3440 Horizontal resolution:

Max refresh rate: ≥ 144 Hz
FreeSync Premium Max refresh rate: ≥ 120 Hz < 3440 Horizontal resolution:

Max refresh rate: ≥ 200 Hz≥ 3440 Horizontal resolution:

Max refresh rate: ≥ 120 Hz
FreeSync Premium Pro FreeSync Premium requirements, plus FreeSync support with HDR FreeSync Premium requirements, plus FreeSync support with HDR

AMD will continue supporting already-certified FreeSync displays even if they don’t meet the above requirements.

Interestingly, AMD’s minimum refresh-rate requirements for TVs go beyond 120 Hz, which many premium TVs currently max out at, due to the current-generation Xbox and PlayStation supporting max refresh rates of 120 frames per second (FPS).

Announcing the changes this week in a blog post, Oguzhan Andic, AMD FreeSync and Radeon product marketing manager, claimed that the changes were necessary, noting that 60 Hz is no longer “considered great for gaming.” Andic wrote that the majority of gaming monitors are 144 Hz or higher, compared to in 2015, when FreeSync debuted, and even 120 Hz was “a rarity.”

Since 2015, refresh rates have climbed ever higher, with the latest sports targeting competitive players hitting 500 Hz, with display stakeholders showing no signs of ending the push for more speed. Meanwhile, FreeSync cemented itself as the more accessible flavor of Adaptive Sync than Nvidia’s G-Sync, which for a long time required specific hardware to run, elevating the costs of supporting products.

AMD’s announcement didn’t address requirements for refresh-rate ranges. Hopefully, OEMs will continue making FreeSync displays, especially monitors, that can still fight screen tears when framerates drop to the double digits.

The changes should also elevate the future price of entry for a monitor or TV with FreeSync TV. Sometimes the inclusion of FreeSync served as a differentiator for people seeking an affordable display and who occasionally do some light gaming or enjoy other media with fast-paced video playback. FreeSync committing itself to 144 Hz and faster screens could help the certification be aligned more with serious gaming.

Meanwhile, there is still hope for future, slower screens to get certification for variable refresh rates. In 2022, the Video Electronics Standards Association (VESA) released its MediaSync Display for video playback and AdaptiveSync for gaming, certifications that have minimum refresh-rate requirements of 60 Hz. VESA developed the lengthy detailed certifications with its dozens of members, including AMD (a display could be MediaSync/AdaptiveSync and/or FreeSync and/or G-Sync certified). In addition to trying to appeal to core gamers, it’s possible that AMD also sees the VESA certifications as more appropriate for slower displays.

AMD stops certifying monitors, TVs under 144 Hz for FreeSync Read More »

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“Disgraceful”: Messy ToS update allegedly locks Roku devices until users give in

arbitration, Policy, Roku, streaming, Tech, TVs / /

Show’s over —

Users are opted in automatically unless they write a letter to Roku by March 21.

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A promotional image for a Roku TV.

Enlarge / A promotional image for a Roku TV.

Roku customers are threatening to stop using, or to even dispose of, their low-priced TVs and streaming gadgets after the company appears to be locking devices for people who don’t conform to the recently updated terms of service (ToS).

This month, users on Roku’s support forums reported suddenly seeing a message when turning on their Roku TV or streaming device reading: “We’ve made an important update: We’ve updated our Dispute Resolution Terms. Select ‘Agree’ to agree to these updated Terms and to continue enjoying our products and services. Press to view these updated Terms.” A large button reading “Agree” follows. The pop-up doesn’t offer a way to disagree, and users are unable to use their device unless they hit agree.

Customers have left pages of complaints on Roku’s forum. One user going by “rickstanford” said they were “FURIOUS!!!!” and expressed interest in sending their reported six Roku devices back to the company since “apparently I don’t own them despite spending hundreds of dollars on them.”

Another user going by Formercustomer, who, I suspect, is aptly named, wrote:

So, you buy a product, and you use it. And they want to change the terms limiting your rights, and they basically brick the device … if you don’t accept their new terms. … I hope they get their comeuppance here, as this is disgraceful.

Roku has further aggravated customers who have found that disagreeing to its updated terms is harder than necessary. Roku is willing to accept agreement to its terms with a single button press, but to opt out, users must jump through hoops that include finding that old book of stamps.

To opt out of Roku’s ToS update, which primarily changes the “Dispute Resolution Terms,” users must send a letter to Roku’s general counsel in California mentioning: “the name of each person opting out and contact information for each such person, the specific product models, software, or services used that are at issue, the email address that you used to set up your Roku account (if you have one), and, if applicable, a copy of your purchase receipt.” Roku required all this to opt out of its terms previously, as well.

But the new update means that while users read this information and have their letter delivered, they’re unable to use products they already paid for and used, in some cases for years, under different “dispute resolution terms.”

“I can’t watch my TV because I don’t agree to the Dispute Resolution Terms. Please help,” a user going by Campbell220 wrote on Roku’s support forum.

Based on the ToS’s wording, users could technically choose to agree to the ToS on their device and then write a letter saying they’d like to opt out. But opting into an agreement only to use a device under terms you don’t agree with is counterintuitive.

Even more pressing, Roku’s ToS states that users only have “within 30 days of you first becoming subject to” Roku’s updated terms, which was February 20, to opt out. Otherwise, you’re opted in automatically.

Archived records of Roku’s ToS website seem to show the new ToS being online since at least August. But it was only this month that users reported that their TVs were useless unless they accepted the terms via an on-screen message. Roku declined to answer Ars Technica’s questions about the changes, including why it didn’t alert users about them earlier. But a spokesperson shared a statement saying:

Like many companies, Roku updates its terms of service from time to time. When we do, we take steps to make sure customers are informed of the change.

What Roku changed

Customers are criticizing Roku for aggressively pushing them to accept ToS changes. The updates focus on Roku’s terms for dispute resolution, which prevent users from suing Roku. The terms have long forced a described arbitration process for dispute resolution. The new ToS is more detailed, including specifics for “mass arbitrations.” The biggest change is the introduction of a section called “Required Informal Dispute Resolution.” It states that except for a small number of described exceptions (which include claims around intellectual property), users must make “a good-faith effort” to negotiate with Roku, or vice versa, for at least 45 days before entering arbitration.

Roku is also taking heat for using forced arbitration at all, which some argue can have one-sided benefits. In a similar move in December, for example, 23andMe said users had 30 days to opt out of its new dispute resolution terms, which included mass arbitration rules (the genetics firm let customers opt out via email, though). The changes came after 23andMe user data was stolen in a cyberattack. Forced arbitration clauses are frequently used by large companies to avoid being sued by fed-up customers.

Roku’s forced arbitration rules aren’t new but are still making customers question their streaming hardware, especially considering that there are rivals, like Amazon, Apple, and Google, that don’t force arbitration on users.

Based on comments in Roku’s forums, some users were unaware they were already subject to arbitration rules and only learned this as a result of Roku’s abrupt pop-up.

But with the functionality of already-owned devices blocked until users give in, Roku’s methods are questionable, and Roku may lose customers over it. Per an anonymous user on Roku’s forum:

I’m unplugging right now.

“Disgraceful”: Messy ToS update allegedly locks Roku devices until users give in Read More »

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Walmart buying TV-brand Vizio for its ad-fueling customer data

acquisition, ads, Tech, TVs, Vizio, walmart / /

About software, not hardware —

Deal expected to close as soon as this summer.

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Close-up of Vizio logo on a TV

Walmart announced an agreement to buy Vizio today. Irvine, California-based Vizio is best known for lower-priced TVs, but its real value to Walmart is its advertising business and access to user data.

Walmart said it’s buying Vizio for approximately $2.3 billion, pending regulatory clearance and additional closing conditions. Vizio can also terminate the transaction over the next 45 days if it accepts a better offer, per the announcement.

Walmart will keep selling non-Vizio TVs should the merger close, Seth Dallaire, Walmart US’s EVP and CRO who would manage Vizio post-acquisition, told The Wall Street Journal (WSJ).

Walmart expects the acquisition to be finalized as soon as this summer, it told WSJ.

Ad-pportunity

Walmart, including Sam’s Club, is typically Vizio’s biggest customer by sales, per a WSJ report last week on the potential merger. But Walmart’s acquisition isn’t about getting a bigger piece of the budget-TV market (Walmart notably already sells its own “onn.” budget TVs). Instead, Walmart is looking to boost its Walmart Connect advertising business.

Vizio makes money by selling ads, including those shown on the Vizio SmartCast OS and on free content available on its TVs with ads. Walmart said buying Vizio will give it new ways to appeal to advertisers and that those ad efforts would be further fueled by Walmart’s high-volume sales of TVs.

Walmart said today that Vizio’s Platform+ ad business has “over 500 direct advertiser relationships, including many of the Fortune 500” and that SmartCast users have grown 400 percent since 2018 to 18 million active accounts.

Walmart Connect (which was rebranded from Walmart Media Group in 2021) sells various types of ads, including adverts that appear on Walmart’s website and app. Walmart Connect also sells ads that display on in-store screens, including display TVs and point-of-sale machines, in over 4,700 locations (Walmart has over 10,500 stores).

Walmart makes most of its US revenue from low-profit groceries, WSJ noted last week, but ads are higher profit. Walmart has said that it wants Walmart Connect to be a top-10 advertising business. Alphabet, Amazon, and Meta are among the world’s biggest advertising companies today. In the fiscal year ending January 2023, Walmart said that its global ads business represented under 1 percent ($2.7 billion) of its total annual revenue. In its fiscal year 2024 Q4 earnings report released today [PDF], Walmart said its global ad business grew 33 percent, including 22 percent in the US, compared to Q4 2023.

Hungry for customer data

Owning Platform+ would give Walmart new information about TV users. Data gathered from Vizio TVs will be combined with data on shoppers that Walmart already gets. Walmart plans to use this customer data to sell targeted ad space, such as banners above Walmart.com search results, and to help advertisers track ad results.

With people only able to buy so many new TVs, vendors have been pushing for ways to make money off of already-purchased TVs. That means putting ads on TV OSes and TVs that gather customer data, including what users watch and which ads they click on, when possible. TV makers like Vizio, Amazon, and LG are increasingly focusing on ads as revenue streams.

Meanwhile, retailers like Walmart are also turning to ads for revenue. Through Vizio, Walmart is looking to add a business with the vast majority of gross profit coming from ads. Data acquired through SmartCast can shed light on ad effectiveness and improve ad targeting, Vizio tells advertisers.

In an interview with WSJ, Dallaire noted that smart TVs and streaming have turned the TV business into a software, not hardware, business. According to a spokesperson for Parks Associate that Ars Technica spoke with, Vizio has 12 percent of connected TV OS market share. WSJ reported last week that Roku OS has more market share at 25 percent; although, a graph that Parks Associates’ rep sent to me suggests the percentage is smaller (Parks Associates’ spokesperson wouldn’t confirm Roku OS’ market share or the accuracy of WSJ’s report to Ars). Roku OS is on Walmart’s “onn.” TVs, but Walmart doesn’t own Roku.

Vizio TVs could get worse

From the perspective of a company seeking to grow its ad business, buying Vizio seems reasonable. But from a user perspective, Vizio TVs risk becoming too centered on selling and measuring ads.

There was already a large financial incentive for Vizio to focus on growing Platform+ and the profitability of SmartCast (in its most recent earnings report, Vizio said its average revenue per SmartCast user increased 14 percent year over year to $31.55). For years, Vizio’s business has been more about selling ads than selling TVs. An acquisition focused on ads can potentially detract from a focus on improving Vizio hardware.

Stuffing more ads into TVs could also ruin the experience for people seeking a quality TV at a lower cost. While some people may be willing to sacrifice features and image quality to save money, others aren’t willing to deal with more ads and incessant interest in viewer tracking for that experience. With Vizio expected to become part of a conglomerate eager to grow its ad business, it’s possible that the ads experience on Vizio TVs could worsen.

Editor’s note: This article was edited to include information from Parks Associates. 

Walmart buying TV-brand Vizio for its ad-fueling customer data Read More »

vizio-settles-for-$3m-after-saying-60-hz-tvs-had-120-hz-“effective-refresh-rate”

Vizio settles for $3M after saying 60 Hz TVs had 120 Hz “effective refresh rate”

class action, Policy, Tech, TVs, Vizio / /

Class action —

Vizio claimed backlight scanning made refresh rates seem twice as high.

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A marketing image for Vizio's P-series Q9 TV.

Enlarge / A marketing image for Vizio’s P-series Q9 TV.

Vizio has agreed to pay $3 million to settle a class-action lawsuit that alleged the company misled customers about the refresh rates of its TVs.

In 2018, a lawsuit [PDF], which was later certified as a class action, was filed against Vizio for advertising its 60 Hz and 120 Hz LCD TVs as having an “effective” refresh rate of 120 Hz and 240 Hz, respectively. Vizio was referring to the backlight scanning (or black frame insertion) ability, which it claimed made the TVs look like they were operating at a refresh rate that was twice as fast as they are capable of. Vizio’s claims failed to address the drawbacks that can come from backlight scanning, which include less brightness and the potential for noticeable flickering. The lawsuit complained about Vizio’s language in marketing materials and user manuals.

The lawsuit read:

Vizio knows, or at the very least should know, that its television with 60Hz display panels have a refresh rate of 60 images per second and that backlight manipulation methods cannot and do not increase the effective Hz (refresh rate) of a television.

The lawsuit, filed in the Superior Court of California, County of Los Angeles, accused Vizio of using misleading tactics to persuade retailers to sell and recommend Vizio TVs. It accused Vizio of trying “to sell its lesser-quality product at a higher price and allowed Vizio to realize sales it may not have otherwise made if it were truthful regarding the performance capabilities of its televisions.”

Under the settlement terms [PDF] spotted by The Verge, people who bought a Vizio TV in California after April 30, 2014, can file a claim. They’ll receive $17 or up to $50 if the fund allows it. The individual payout may also be under $17 if the claims exceed the $3 million fund. Vizio will also pay attorney fees. People have until March 30 to submit their claims. The final approval hearing is scheduled for June 20.

Vizio also agreed to stop advertising their TVs with 120 and 240 Hz “effective” refresh rates but “will not be obligated to recall or modify labeling for any Vizio-branded television model that has already been sold or distributed to a third party,” according to the agreement. Further, the California-headquartered company will also offer affected customers a “service and limited warranty package conservatively valued at $25” per person.

Vizio, per the settlement, denies any wrongdoing. The company declined to comment on the settlement to Ars.

The settlement comes as tactics for fighting motion blur, like backlight scanning and frame interpolation (known for causing the “soap opera effect“), have been maligned for often making the viewing experience worse. LG and TCL have also faced class-action lawsuits for boosting refresh rate claims by saying that their motion blur-fighting techniques make it seem like their TVs are running at a higher refresh rate than possible. While the case against LG was dismissed, TCL settled for $2,900,000 [PDF].

Despite the criticisms, backlight scanning and motion smoothing remain on default across countless TVs belonging to unsuspecting owners. Class-action cases like Vizio’s that end up having a negative cost for OEMs provide further incentive for them to at least stop using the ability as a way to superficially boost spec sheets.

Vizio settles for $3M after saying 60 Hz TVs had 120 Hz “effective refresh rate” Read More »

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Wireless TVs use built-in cameras, NFC readers to sell you stuff you see on TV

ads, Tech, TVs / /
webcam protruding out of the Displace TV

Enlarge / A closeup of the webcam on the Displace TV announced in January.

Dislace

It’s no secret that TV makers are seriously invested in pushing ads. Using TVs for advertising goes back to 1941 when the first TV commercial aired. But as we trudge our way through the 21st century, TV vendors are becoming more involved in ensuring that their hardware is used to sell stuff and add to their own recurring revenue.

This has taken various forms, but in some cases, we’re seeing increasingly invasive strategies for turning TVs into a primary place for shopping. The latest approach catching attention comes from the startup Displace. Its upcoming TVs will use integrated webcams and NFC payment readers to make it easy for people to buy stuff they see on TV.

Displace hasn’t officially released a product yet, so skepticism about the TVs it says it will demo at CES 2024 in Las Vegas next month, as spotted by sites like Wifi Hifi, is warranted. (Displace said it would have images of the newly announced TVs to share next year). The startup specializes in wireless TVs with hot-swappable batteries that can vacuum suction-mount to a wall and zip-line slowly off said wall when sensing an unstable connection or low battery. The original “Displace TV” that Displace announced in January is supposed to ship in mid-2024. Displace has been taking preorders for those.

The two new TVs Displace is adding to its 2024 release plans, the Displace Flex and Displace Mini, are all about making watching TV shopping better.

Stop & shop: TV edition

According to Displace’s announcement, the Displace Flex (a 55-inch 4K OLED TV) and Displace Mini (a 27-inch 4K OLED TV) will use proprietary gesture technology and each TV’s integrated 4K camera to tell when a user is raising their hand. It’s unclear how accurate that will be (could the shopping experience accidentally be activated if I raised my hand to tie my hair up, for example?), but at that point, the TV is supposed to pause the content being played. Then, it uses computer vision to “analyze the screen to find products available for sale. Once they see something they want to purchase, viewers drag and drop the product into the global Displace Shopping Cart,” the announcement says.

Displace Shopping will work at any moment the TV is on, and users can buy stuff they see in commercials by using the TVs.

Displace’s December 14 announcement said:

As soon as the viewer is ready to checkout, Displace Payments makes paying as easy as bringing a user’s smartphone or watch near the TV’s built-in NFC payment reader, a fully secure process that requires no credit card info. Viewers can also pay from within the Displace app.

If the TV can’t find a specific product for sale, it will “search for similar items” without user intervention, according to Displace. The TV will show products from any available online retailers, allowing users to select where they want to make their purchase.

Displace hasn’t provided full details about how it will make money off these transactions, but when reached for comment, founder and CEO Balaji Krishnan told Ars Technica that Displace has “different business models, and one of them is to take a transaction fee,” and that Displace will share more details “later.”

Displace also sees people using Displace Payments to pay for telehealth applications and equipped the Flex and Mini with thermal cameras.

Wireless TVs use built-in cameras, NFC readers to sell you stuff you see on TV Read More »