This morning, Punchbowl News reported that Amazon was considering listing the cost of tariffs as a separate line item on its site, citing “a person familiar with the plan.” Amazon later acknowledged that there had been internal discussions to that effect but only for its import-focused Amazon Haul sub-store and that the company didn’t plan to actually list tariff prices for any items.
“This was never approved and is not going to happen,” reads Amazon’s two-sentence statement.
Amazon issued such a specific and forceful on-the-record denial in part because it had drawn the ire of the Trump administration. In a press briefing early this morning, White House Press Secretary Karoline Leavitt was asked a question about the report, which the administration responded to as though Amazon had made a formal announcement about the policy.
“This is a hostile and political act by Amazon,” Leavitt said, before blaming the Biden administration for high inflation and claiming that Amazon had “partnered with a Chinese propaganda arm.”
Amazon’s internal discussions reflect the current confusion around the severe and rapidly changing import tariffs imposed by the Trump administration, particularly tariffs of 145 percent on goods imported from China. Other retailers, particularly sites like Temu, AliExpress, and Shein, have all taken their own steps, either adding labels to listings when import taxes have already been included in the price, or adding import taxes as a separate line item in users’ carts at checkout as Amazon had discussed doing.
A Temu cart showing the price of an item’s import tax as a separate line item. Amazon reportedly considered and discarded a similar idea for its Amazon Haul sub-site.
Small purchases are seeing big hits
Most of these items are currently excluded from tariffs because of something called the de minimis exemption, which applies to any shipment valued under $800. The administration currently plans to end the de minimis exemption for packages coming from China or Hong Kong beginning on May 2, though the administration’s plans could change (as they frequently have before).
Popular online shopping meccas Temu and Shein have finally broken their silence, warning of potential price hikes starting next week due to Donald Trump’s tariffs.
Temu is a China-based e-commerce platform that has grown as popular as Amazon for global shoppers making cross-border purchases, according to 2024 Statista data. Its tagline, “Shop like a billionaire,” is inextricably linked to the affordability of items on its platform. And although Shein—which vows to make global fashion “accessible to all” by selling inexpensive stylish clothing—moved its headquarters from China to Singapore in 2022, most of its products are still controversially manufactured in China, the BBC reported.
For weeks, the US-China trade war has seen both sides spiking tariffs. In the US, the White House last night crunched the numbers and confirmed that China now faces tariffs of up to 245 percent, The Wall Street Journal reported. That figure includes new tariffs Trump has imposed, taxing all Chinese goods by 145 percent, as well as prior 100 percent tariffs lobbed by the Biden administration that are still in effect on EVs and Chinese syringes.
Last week, China announced that it would stop retaliations, CNBC reported. But that came after China rolled out 125 percent tariffs on US goods. While China has since accused Trump of weaponizing tariffs to “an irrational level,” other retaliations have included increasingly cutting off US access to critical minerals used in tech manufacturing and launching antitrust probes into US companies.
For global retailers, the tit-for-tat tariffs have immediately scrambled business plans. Particularly for Temu and Shein, Trump’s decision to end the “de minimis” exemption on May 2—which allowed shipments valued under $800 to be imported duty-free—will soon hit hard, exposing them to 90 percent tariffs that inevitably led to next week’s price shifts. According to The Guardian, starting on June 1, retailers will have to pay $150 tariffs on each individual package.
The Biden administration has proposed rules that could make it more costly for Chinese e-commerce platforms like Shein and Temu to ship goods into the US.
In his announcement proposing to crack down on “unsafe, unfairly traded products,” President Joe Biden accused China-founded e-commerce platforms selling cheap goods of abusing the “de minimis exemption” that makes shipments valued under $800 duty-free.
Platforms taking advantage of the exemption can share less information on packages and dodge taxes. Biden warned that “over the last 10 years, the number of shipments entering the United States claiming the de minimis exemption has increased significantly, from approximately 140 million a year to over 1 billion a year.” And the “majority of shipments entering the United States claiming the de minimis exemption originate from several China-founded e-commerce platforms,” Biden said.
As a result, America has been flooded with “huge volumes of low-value products such as textiles and apparel” that compete in the market “duty-free,” Biden said. And this “makes it increasingly difficult to target and block illegal or unsafe shipments” presumably lost in the flood.
Allowing this alleged abuse to continue would not just hurt US businesses like H&M and Zara that increasingly struggle to compete with platforms like Shein and Temu, Biden alleged. It would also allegedly make it “more challenging to enforce US trade laws, health and safety requirements, intellectual property rights, consumer protection rules, and to block illicit synthetic drugs such as fentanyl and synthetic drug raw materials and machinery from entering the country.”
Raising duties could make cheap goods shipped from China more expensive, potentially raising prices for consumers who clearly flocked to Shein and Temu to fulfill their shopping needs as the pandemic strained families’ wallets and the economy.
Specifically, Biden has proposed to exclude from the de minimis exemption all shipments “containing products covered by tariffs imposed under Sections 201 or 301 of the Trade Act of 1974, or Section 232 of the Trade Expansion Act of 1962.” That would include, Biden specified, “some e-commerce platforms and other foreign sellers” that currently “circumvent these tariffs by shipping items from China to the United States” and “claiming the de minimis exemption.”
New rules would also require e-commerce platforms to share more information on shipments, “including the 10-digit tariff classification number and the person claiming the de minimis exemption.” That would help weed out unlawful de minimis shipments, Biden suggested.
Shein and Temu defend business models
Neither Shein nor Temu seem ready to let the proposed guidance slow down their rapid growth.
“Since Temu’s launch in September 2022, our mission has been to offer consumers a wider selection of quality products at affordable prices,” Temu’s spokesperson told Ars. “We achieve this through an efficient business model that cuts out unnecessary middlemen, allowing us to pass savings directly to our customers.”
Temu’s spokesperson told Ars that the company is currently reviewing the new rule proposals and remains “committed to delivering value to consumers.”
“Temu’s growth does not depend on the de minimis policy,” Temu’s spokesperson told Ars.
Shein similarly does not seem fazed by the announcement. Starting this year, Shein began voluntarily sharing additional information on its low-value shipments into the US as part of a US Customs and Border Protection (CBP) pilot program. That change came after CBP expanded the pilot last year in its mission to test out ways to “identify and target high-risk shipments for inspection while expediting clearance of legitimate trade flows.”
Shein’s spokesperson told Ars that “Shein makes import compliance a top priority, including the reporting requirements under US law with respect to de minimis entries.”
Last year, Shein executive vice chairman Donald Tang proposed what he thought would be good de minimis reforms “to create a level, transparent playing field.” In a letter to an American trade association representing more than 1,000 famous brands, the American Apparel and Footwear Association, Tang called for applying the same rules evenly, no matter where a company is based or ships from.
This would enhance consumer trust, Tang suggested, while creating “an environment that allows companies to compete on the quality and authenticity of their product, the caliber of their business models, and the performance of their customer service, which has always been at the heart of American enterprise.”
Temu—the Chinese shopping app that has rapidly grown so popular in the US that even Amazon is reportedly trying to copy it—is “dangerous malware” that’s secretly monetizing a broad swath of unauthorized user data, Arkansas Attorney General Tim Griffin alleged in a lawsuit filed Tuesday.
Griffin cited research and media reports exposing Temu’s allegedly nefarious design, which “purposely” allows Temu to “gain unrestricted access to a user’s phone operating system, including, but not limited to, a user’s camera, specific location, contacts, text messages, documents, and other applications.”
“Temu is designed to make this expansive access undetected, even by sophisticated users,” Griffin’s complaint said. “Once installed, Temu can recompile itself and change properties, including overriding the data privacy settings users believe they have in place.”
Griffin fears that Temu is capable of accessing virtually all data on a person’s phone, exposing both users and non-users to extreme privacy and security risks. It appears that anyone texting or emailing someone with the shopping app installed risks Temu accessing private data, Griffin’s suit claimed, which Temu then allegedly monetizes by selling it to third parties, “profiting at the direct expense” of users’ privacy rights.
“Compounding” risks is the possibility that Temu’s Chinese owners, PDD Holdings, are legally obligated to share data with the Chinese government, the lawsuit said, due to Chinese “laws that mandate secret cooperation with China’s intelligence apparatus regardless of any data protection guarantees existing in the United States.”
Griffin’s suit cited an extensive forensic investigation into Temu by Grizzly Research—which analyzes publicly traded companies to inform investors—last September. In their report, Grizzly Research alleged that PDD Holdings is a “fraudulent company” and that “Temu is cleverly hidden spyware that poses an urgent security threat to United States national interests.”
As Griffin sees it, Temu baits users with misleading promises of discounted, quality goods, angling to get access to as much user data as possible by adding addictive features that keep users logged in, like spinning a wheel for deals. Meanwhile hundreds of complaints to the Better Business Bureau showed that Temu’s goods are actually low-quality, Griffin alleged, apparently supporting his claim that Temu’s end goal isn’t to be the world’s biggest shopping platform but to steal data.
Investigators agreed, the lawsuit said, concluding “we strongly suspect that Temu is already, or intends to, illegally sell stolen data from Western country customers to sustain a business model that is otherwise doomed for failure.”
Seeking an injunction to stop Temu from allegedly spying on users, Griffin is hoping a jury will find that Temu’s alleged practices violated the Arkansas Deceptive Trade Practices Act (ADTPA) and the Arkansas Personal Information Protection Act. If Temu loses, it could be on the hook for $10,000 per violation of the ADTPA and ordered to disgorge profits from data sales and deceptive sales on the app.
Temu “surprised” by lawsuit
The company that owns Temu, PDD Holdings, was founded in 2015 by a former Google employee, Colin Huang. It was originally based in China, but after security concerns were raised, the company relocated its “principal executive offices” to Ireland, Griffin’s complaint said. This, Griffin suggested, was intended to distance the company from debate over national security risks posed by China, but because the majority of its business operations remain in China, risks allegedly remain.
PDD Holdings’ relocation came amid heightened scrutiny of Pinduoduo, the Chinese app on which Temu’s shopping platform is based. Last year, Pinduoduo came under fire for privacy and security risks that got the app suspended from Google Play as suspected malware. Experts said Pinduoduo took security and privacy risks “to the next level,” the lawsuit said. And “around the same time,” Apple’s App Store also flagged Temu’s data privacy terms as misleading, further heightening scrutiny of two of PDD Holdings’ biggest apps, the complaint noted.
Researchers found that Pinduoduo “was programmed to bypass users’ cell phone security in order to monitor activities on other apps, check notifications, read private messages, and change settings,” the lawsuit said. “It also could spy on competitors by tracking activity on other shopping apps and getting information from them,” as well as “run in the background and prevent itself from being uninstalled.” The motivation behind the malicious design was apparently “to boost sales.”
According to Griffin, the same concerns that got Pinduoduo suspended last year remain today for Temu users, but the App Store and Google Play have allegedly failed to take action to prevent unauthorized access to user data. Within a year of Temu’s launch, the “same software engineers and product managers who developed Pinduoduo” allegedly “were transitioned to working on the Temu app.”
Google and Apple did not immediately respond to Ars’ request for comment.
A Temu spokesperson provided a statement to Ars, discrediting Grizzly Research’s investigation and confirming that the company was “surprised and disappointed by the Arkansas Attorney General’s Office for filing the lawsuit without any independent fact-finding.”
“The allegations in the lawsuit are based on misinformation circulated online, primarily from a short-seller, and are totally unfounded,” Temu’s spokesperson said. “We categorically deny the allegations and will vigorously defend ourselves.”
While Temu plans to defend against claims, the company also seems to potentially be open to making changes based on criticism lobbed in Griffin’s complaint.
“We understand that as a new company with an innovative supply chain model, some may misunderstand us at first glance and not welcome us,” Temu’s spokesperson said. “We are committed to the long-term and believe that scrutiny will ultimately benefit our development. We are confident that our actions and contributions to the community will speak for themselves over time.”
