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how-to-break-free-from-smart-tv-ads-and-tracking

How to break free from smart TV ads and tracking


The Ars guide to “dumb” TVs

Sick of smart TVs? Here are your best options.

Credit: Aurich Lawson | Getty Images

Credit: Aurich Lawson | Getty Images

Smart TVs can feel like a dumb choice if you’re looking for privacy, reliability, and simplicity.

Today’s TVs and streaming sticks are usually loaded up with advertisements and user tracking, making offline TVs seem very attractive. But ever since smart TV operating systems began making money, “dumb” TVs have been hard to find.

In response, we created this non-smart TV guide that includes much more than dumb TVs. Since non-smart TVs are so rare, this guide also breaks down additional ways to watch TV and movies online and locally without dealing with smart TVs’ evolution toward software-centric features and snooping. We’ll discuss a range of options suitable for various budgets, different experience levels, and different rooms in your home.

Table of Contents

Our best recommendation

This is a dumb TV guide, but first, let’s briefly highlight the best recommendation for most people: Take your TV offline and plug in an Apple TV box.

The Apple TV 4K and Siri Remote.

Your best option.

Credit: Jeff Dunn

Your best option. Credit: Jeff Dunn

An Apple TV lets you replace smart TV software with Apple’s cleaner tvOS, and it’s more intuitive than using most smart TVs and other streaming devices. Apple’s tvOS usually runs faster and more reliably, and it isn’t riddled with distracting ads or recommendations. And there’s virtually no learning curve for family members or visitors, something that can’t always be said for DIY alternatives.

Critically, Apple TV boxes are also an easy recommendation on the privacy front. The setup process makes it simple for anyone to ensure that the device is using relatively minimal user tracking. You’re likely to use an Apple TV box with the Apple TV app or with an Apple account, which means sending some data to Apple. But Apple has a better reputation for keeping user information in-house, and Apple TV boxes don’t have automatic content recognition (ACR).

For more information, read my previous article on why Apple TVs are privacy advocates’ go-to streaming device.

Differing from other smart TV alternatives in this guide (such as a laptop), you don’t have to worry about various streaming services’ requirements for streaming in 4K or HDR with an Apple TV. But you still have to make sure your display and HDMI cable are HDCP 2.2-compliant and that you’re using HDMI 2.0 or better if you want to watch 4K or HDR content. You could even connect network-attached storage (NAS) to your Apple TV box so you can stream files from the storage device.

Plus, using a smart TV offline means you’ll have access to the latest and greatest display technologies, which is generally not the case for dumb TVs.

Things to keep in mind

One common concern about using smart TVs offline is the fear that the TV will repeatedly nag you to connect to the Internet. I’ve seen some reports of this happening over the years, but generally speaking, this doesn’t seem to be expected behavior. If you can’t find a way to disable TV notifications, try contacting support.

You may want your offline TV to keep LAN access so you can still use some smart TV features, like phone mirroring or streaming from a NAS. In this case, you can use your router (if supported) to block your TV’s IP address from connecting to the Internet.

And Google TV users should remember to set their TV to “basic TV” mode, which lets you use the TV without connecting to the Internet.

Dumb TVs are endangered

Buying a TV that doesn’t connect to the Internet is an obvious solution to avoiding smart TV tracking and ads, but that’s much easier said than done.

Smart TV OSes help TV-makers stay afloat in an industry with thin margins on hardware. Not only do they provide ad space, but they also give OS operators and their partners information on how people use their TVs—data that is extremely valuable to advertisers. Additionally, mainstream acceptance of the Internet of Things has led many people to expect their TVs to have integrated Wi-Fi. These factors have all made finding a dumb TV difficult, especially in the US.

Dumb TVs sold today have serious image and sound quality tradeoffs, simply because companies don’t make dumb versions of their high-end models. On the image side, you can expect lower resolutions, sizes, and brightness levels and poorer viewing angles. You also won’t find premium panel technologies like OLED. If you want premium image quality or sound, you’re better off using a smart TV offline. Dumb TVs also usually have shorter (one-year) warranties.

Any display or system you end up using needs HDCP 2.2 compliance to play 4K or HDR content via a streaming service or any other DRM-protected 4K or HDR media, like a Blu-ray disc.

Best ways to find a dumb TV

Below are the brands I’ve identified as most likely to have dumb TVs available for purchase online as of this writing.

Emerson

I was able to find the greatest number of non-smart TVs from Emerson. Emerson is a Parsippany, New Jersey, electronics company that was founded in 1948.

As of this writing, Emerson’s dumb TV options range from 7-inch portable models to 50-inch 4K TVs. Its TVs are relatively easy to get since they’re sold directly and through various online retailers, including Amazon, Home Depot, Best Buy, and, for some reason, Shein.

Westinghouse



Another company still pushing non-smart TVs is Westinghouse, a Pittsburgh-headquartered company founded in 1886. In addition to other types of electronics and home goods, Westinghouse also has an industrial business that includes nuclear fuel.

Westinghouse’s dumb TVs max out at 32 inches and 720p resolution, but some of them also have a built-in DVD player. You can find Westinghouse’s dumb TVs on Amazon. However, Westinghouse seems to have the most dubious reputation of these brands based on online chatter.

Sceptre

Sceptre, a Walmart brand, still has a handful of dumb TVs available. I’ve noticed inventory dwindle in recent months, but Walmart usually has at least one Sceptre dumb TV available.

Amazon search

Outside the above brands, your best bet for finding a non-smart TV is Amazon. I’ve had success searching for “dumb TVs” and have found additional results by searching for a “non-smart TV.”

Projectors

For now, it’s not hard to find a projector that doesn’t connect to the Internet or track user activity. And there are options that are HDCP 2.2-compliant so you can project in 4K and HDR.

Things to keep in mind

Projectors aren’t for everyone. They still require dim rooms and a decent amount of physical space to produce the best image. (To see how much space you need for a projector, I recommend RTINGS’ handy throw calculator.)

The smart-tech bug has come for projectors, too, though, and we’ve started seeing more smart projectors released over the past two years.

Computer monitors

If you want a dumb display for watching TV, it’s cheaper to buy a smart TV and keep it offline than it is to get a similarly specced computer monitor. But there are benefits to using a monitor instead of a dumb TV or an offline smart TV. (Of course, this logic doesn’t carry over to “smart monitors.”)

When it comes to smaller screens, you’ll have more options if you look at monitors instead of TVs. This is especially true if you want premium features, like high refresh rates or quality speakers, which are hard to find among TVs that are under 42 inches.

Monitor vendors are typically more forthcoming about product specs than TV makers are. It’s hard to find manufacturer claims about a TV’s color gamut, color accuracy, or typical brightness, but a computer monitor’s product page usually has all this information. It’s also easier to find a monitor with professional-grade color accuracy than a TV with the same, and some monitors have integrated calibration tools.

Things to keep in mind

Newer and advanced types of display technologies are rarer in monitors. This includes OLED, Mini LED, and Micro RGB. And if you buy a new monitor, you’ll probably need to supply your own speakers.

A computer monitor isn’t a TV, so there’s no TV tuner or way to use an antenna. If you really wanted to, you could get a cable box to work with a monitor with the right ports or adapters. People are streaming more than they’re watching broadcast and cable channels, though, so you may not mind the lack of traditional TV capabilities.

Digital signage

Digital signage displays are purpose-built for displaying corporate messages, often for all or most hours of the day. They typically have features that people don’t need for TV watching, such as content management software. And due to their durability and warranty needs, digital signage displays are often more expensive than similarly specced computer monitors.

Again, it’s important to ensure that the digital signage is HDCP 2.2-compliant if you plan to watch 4K or HDR.

Things to keep in mind

But if you happen to come across a digital signage display that’s the right size and the right price, is there any real reason why you shouldn’t use it as a TV? I asked Panasonic, which makes digital signage. A spokesperson from Panasonic Connect North America told me that digital signage displays are made to be on for 16 to 24 hours per day and with high brightness levels to accommodate “retail and public environments.”

The spokesperson added:

Their rugged construction and heat management systems make them ideal for demanding commercial use, but these same features can result in higher energy consumption, louder operation, and limited compatibility with home entertainment systems.

Panasonic’s representative also pointed out that real TVs offer consumer-friendly features for watching TV, like “home-optimized picture tuning, simplified audio integration, and user-friendly menu interfaces.”

If you’re fine with these caveats, though, and digital signage is your easiest option, there isn’t anything stopping you from using one to avoid smart TVs.

What to connect to your dumb TV

After you’ve settled on an offline display, you’ll need something to give it life. Below is a breakdown of the best things to plug into your dumb TV (or dumb display) so you can watch TV without your TV watching you.

Things to keep in mind

If you’re considering using an older device for TV, like a used laptop, make sure it’s HDCP 2.2-compliant if you want to watch 4K or HDR.

And although old systems and displays and single-board computers can make great dumb TV alternatives, remember that these devices need HDMI 2.0 or DisplayPort 1.2 or newer to support 4K at 60 Hz.

What to connect: a Phone

Before we get into more complex options for powering your dumb TV, let’s start with devices you may already own.

It’s possible to connect your phone to a dumb display, but doing so is harder than connecting a PC. You’d need an adapter, such as a USB-C (or Lightning) Digital AV Adapter.

You can use a Bluetooth mouse and keyboard to control the phone from afar. By activating Assistive Touch, I’ve even been able to use my iPhone with a mouse that claims not to support iOS. With an extra-long cable, you could potentially control the phone from your lap. That’s not the cleanest setup, though, and it would look odd in a family room.

Things to keep in mind

If your phone is outputting to your display, you can’t use it to check your email, read articles, or doomscroll while you watch TV. You can fix this by using a secondary phone as your streaming device.

If you’re using a phone to watch a streaming service, there’s a good chance you won’t be watching in 4K, even if your streaming subscription supports it. Netflix, for example, limits resolution to 1080p or less (depending on the model) for iPhones. HDR is supported across iPhone models but not with Android devices.

Screen mirroring doesn’t always work well with streaming services and phones. Netflix, for instance, doesn’t support AirPlay or Android phone casting. Disney+ supports Chromecast and AirPlay, but AirPlay won’t work if you subscribe to Disney+ with ads (due to “technical reasons”).

What to connect: A laptop

A laptop is an excellent smart TV alternative that’s highly customizable yet simple to deploy.

Most mainstream streaming providers that have dedicated smart TV apps, like Netflix and HBO Max, have PC versions of their apps. And most of those services are also available via web browsers, which work much better on computers than they do on smart TVs. You can also access local files—all via a user interface that you and anyone else watching TV is probably familiar with already.

With a tethered laptop, you can quickly set up a multi-picture view for watching two games or shows simultaneously. Multi-view support on streaming apps is extremely limited right now, with only Peacock and dedicated sports apps like ESPN and MLB TV offering it.

A laptop also lets you use your dumb TV for common PC tasks, like PC gaming or using productivity software (sometimes you just want to see that spreadsheet on a bigger screen).

Things to keep in mind

Streaming in 4K or HDR sometimes comes with specific requirements that are easy to overlook. Some streaming services, for example, won’t stream in 4K on certain web browsers—or with any web browser at all.

Streaming services sometimes have GPU requirements for 4K and HDR streaming. For example, to stream Netflix in 4K or HDR from a browser, you need Microsoft Edge and an Intel 7th Generation Core or AMD Ryzen CPU or better, plus the latest graphics drivers. Disney+ doesn’t allow 4K HDR streaming from any web browsers. Streaming 4K content in a web browser might also require you to acquire the HEVC/H.265 codec, depending on your system.

If 4K or HDR streaming is critical to you, it’s important to check your streaming providers’ 4K and HDR limits; it may be best to rely on a dedicated app.

If you want to be able to comfortably control your computer from a couch, you’ll also need to invest in some hardware or software. You can get away with a basic Bluetooth mouse and keyboard. Air mice are another popular solution.

The WeChip W1 air mouse.

The WeChip W1 air mouse.

Credit: WeChip/Amazon

The WeChip W1 air mouse. Credit: WeChip/Amazon

If you don’t want extra gadgets taking up space, software like the popular Unified Remote (for iOS and Android) can turn your phone into a remote control for your computer. It also supports Wake-On-LAN.

You may encounter hiccups with streaming availability. Most streaming services available on smart TVs are also accessible via computers, but some aren’t. Many FAST (free ad-supported streaming television) services and channels, such as the Samsung TV Plus service and Filmrise FAST app and channel, are only available via smart TVs. And many streaming services’ apps, including Netflix and Disney+, aren’t available on macOS. If you’re using a very old computer, you might run into compatibility issues with streaming services. Netflix’s PC app, for example, requires Windows 10 or newer, and if you stream Netflix via a browser on a system running an older OS, you’re limited to SD resolution.

And while a laptop and dumb display setup can keep snooping TVs out of your home, there are obviously lots of user tracking and privacy concerns with web browsers, too. You can alleviate some concerns by researching the browsers you want to use for watching TV.

What to connect: A home theater PC

For a more permanent setup, consider a dedicated home theater PC (HTPC). They don’t require beefy, expensive specs and are more flexible than smart TV platforms in terms of software support and customization.

You can pick a system that fits on your living room console table, like a mini PC, or match your home’s aesthetics with a custom build. Raspberry Pis are a diminutive solution that you can dress up in a case and use for various additional tasks, like streaming games from your gaming PC to your TV or creating an AirPlay music server for streaming Spotify and other online music and local music to AirPlay-compatible speakers.

The right accessories can take an HTPC to the next level. You can use an app like TeamViewer or the more TV-remote-like Unified Remote to control your PC with your phone. But investing in dedicated hardware is worthwhile for long-term and multi-person use. Bluetooth keyboards and mice last a long time without needing a charge and can even be combined into one device.

K400 Plus Wireless Touch Keyboard

Logitech’s wireless K400 combines a keyboard with a touchpad.

Credit: Logitech

Logitech’s wireless K400 combines a keyboard with a touchpad. Credit: Logitech

Other popular options for HTPC control are air remotes and the Flirc USB, which plugs into a computer’s USB-A port to enable IR remote control. Speaking of USB ports, you could use them to connect a Blu-ray/DVD player or gaming controller to your HTPC. If you want to add support for live TV, you can still find PCIe over-the-air (OTA) tuner cards.

Pepper Jobs W10 GYRO Smart Remote

The Pepper Jobs W10 GYRO Smart Remote is a popular air remote for controlling Windows 10 PCs.

Credit: Pepper Jobs

The Pepper Jobs W10 GYRO Smart Remote is a popular air remote for controlling Windows 10 PCs. Credit: Pepper Jobs

Helpful software for home theater PCs

With the right software, an HTPC can be more useful to a household than a smart TV. You probably already have some apps in mind for your ideal HTPC. That makes this a fitting time to discuss some solid software that you may not have initially considered or that would be helpful to recommend to other cord cutters.

If you have a lot of media files you’d like to easily navigate through on your HTPC, media server software, such as Plex Media Server, is a lifesaver. Plex specifically has an app streamlined for HTPC use. The company has taken some criticism recently due to changes like new remote access rules, higher prices, and a foray into movie rentals. Although Plex is probably the most common and simplest media server software, alternatives like Jellyfin have been gaining popularity lately and are worth checking out.

Whichever media server software you use, consider pairing it with a dedicated NAS. NAS media servers are especially helpful if you want to let people, including those outside of your household, watch stuff from your media library at any time and without having to keep a high-power system turned on 24/7.

You can stream files from your NAS to a dumb TV by setting up a streaming system—such as a Raspberry Pi, Nvidia Shield, or Apple TV box—that connects to the dumb display. That device can then stream video from the NAS by using Network File System or the Infuse app, for example. 

What to connect: An antenna

Nowadays, you can watch traditional, live TV channels over the Internet through over-the-top streaming services like YouTube TV and Sling TV. But don’t underestimate the power of TV antennas, which have improved in recent years and let you watch stuff for free.

This year, Horowitz Research surveyed 2,200 US adults and found that 19 percent of respondents were still using a TV antenna.

If you haven’t checked them out in a while, you might be surprised by how sleek bunny ears look now. Many of the best TV antennas now have flat, square shapes and can be mounted to your wall or windowsill.

Mohu's Leaf antenna.

Mohu’s Leaf antenna. Bye, bye, bunny ears.

Mohu’s Leaf antenna. Bye, bye, bunny ears. Credit: Mohu

The best part is that companies can’t track what you watch with an antenna. As Nielsen said in a January 2024 blog post:

Big data sources alone can’t provide insight into the viewing behaviors of the millions of viewers who watch TV using a digital antenna.

Antennas have also gotten more versatile. For example, in addition to local stations, an antenna can provide access to dozens of digital subchannels. They’re similar to the free ad-supported television channels gaining popularity with smart TVs users today, in that they often show niche programming or a steady stream of old shows and movies with commercial breaks. You can find a list of channels you’re likely to get with an antenna via this website from the Federal Communications Commission.

TV and movies watched through an antenna are likely to be less compressed than what you get with cable, which means you can get excellent image quality with the right setup.

You can also add DVR capabilities, like record and pause, to live broadcasts through hardware, such as a Tablo OTA DVR device or Plex DVR, a subscription service that lets antenna users add broadcast TV recordings to their Plex media servers.

A diagram of the 4th Gen Tablo's ports.

A diagram of the 4th Gen Tablo’s ports.

A diagram of the 4th Gen Tablo’s ports. Credit: Tablo

Things to keep in mind

You’re unlikely to get 4K or HDR broadcasts with an antenna. ATSC 3.0, also known as Next Gen TV, enables stations to broadcast in 4K HDR but has been rolling out slowly. Legislation recently proposed by the FCC could further slow things.

In order to watch a 4K or HDR broadcast, you’ll also need an ATSC 3.0 tuner or an ATSC 3.0-equipped TV. The latter is rare. LG, for example, dropped support in 2023 over a patent dispute. You can find a list of ATSC 3.0-certified TVs and converters here.

Realistically, an antenna doesn’t have enough channels to provide sufficient entertainment for many modern households. Sixty percent of antenna owners also subscribe to some sort of streaming service, according to Nielsen.

Further, obstructions like tall buildings and power lines could hurt an antenna’s performance. Another challenge is getting support for multiple TVs in your home. If you want OTA TV in multiple rooms, you either need to buy multiple antennas or set up a way to split the signal (such as by using an old coaxial cable and splitter, running a new coaxial cable, or using an OTA DVR, such as a Tablo or SiliconDust’s HDHomeRun).

Photo of Scharon Harding

Scharon is a Senior Technology Reporter at Ars Technica writing news, reviews, and analysis on consumer gadgets and services. She’s been reporting on technology for over 10 years, with bylines at Tom’s Hardware, Channelnomics, and CRN UK.

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cable-channel-subscribers-grew-for-the-first-time-in-8-years-last-quarter

Cable channel subscribers grew for the first time in 8 years last quarter

In a surprising, and likely temporary, turn of events, the number of people paying to watch cable channels has grown.

On Monday, research analyst MoffettNathanson released its “Cord-Cutting Monitor Q3 2025: Signs of Life?” report. It found that the pay TV operators, including cable companies, satellite companies, and virtual multichannel video programming distributors (vMVPDs) like YouTube TV and Fubo, added 303,000 net subscribers in Q3 2025.

According to the report, “There are more linear video subscribers now than there were three months ago. That’s the first time we’ve been able to say that since 2017.”

In Q3 2017, MoffettNathanson reported that pay TV gained 318,000 net new subscribers. But since then, the industry’s subscriber count has been declining, with 1,045,000 customers in Q2 2025, as depicted in the graph below.

MoffettNathanson pay TV subscriber losses

Credit: MoffettNathanson

The world’s largest vMVPD by subscriber count, YouTube TV, claimed 8 million subscribers in February 2024; some analysts estimate that number is now at 9.4 million. In its report, MoffettNathanson estimated that YouTube TV added 750,000 subscribers in Q3 2025, compared to 1 million in Q3 2024.

Traditional pay TV companies also contributed to the industry’s unexpected growth by bundling its services with streaming subscriptions. Charter Communications offers bundles with nine streaming services, including Disney+, Hulu, and HBO Max. In Q3 2024, it saw net attrition of 294,000 customers, compared to about 70,000 in Q3 2025. Other cable companies have made similar moves. Comcast, for example, launched a streaming bundle with Netflix, Peacock, and Apple TV in May 2024. For Q3 2025, Comcast reported its best pay TV subscriber count in almost five years, which was a net loss of 257,000 customers.

Cable channel subscribers grew for the first time in 8 years last quarter Read More »

paramount-tries-to-swipe-warner-bros.-from-netflix-with-a-hostile-takeover

Paramount tries to swipe Warner Bros. from Netflix with a hostile takeover

Although the US Department of Justice (DOJ) holds the power to block mergers that it deems to go against antitrust laws, Trump’s influence over the DOJ can’t be overlooked. While Paramount previously seemed to establish a good relationship with the president, Netflix co-CEO Ted Sarandos may have done the same recently.

Sarandos “spoke with the president in the last couple of weeks in a confab that lasted about two hours,” The Hollywood Reporter reported on Sunday, citing “multiple” anonymous sources. A White House official told the publication that they can’t comment on “private meetings that may or may not have occurred,” and Netflix didn’t respond to the publication’s requests for comment.

Meanwhile, Trump’s relationship with the Ellisons and Paramount may have taken a turn recently. Today, the president lashed out at Paramount over an interview with Rep. Marjorie Taylor Greene (R-Ga.) that aired on the news program 60 Minutes. As he said on Truth Social, per The Hollywood Reporter: “My real problem with the show, however, wasn’t the low IQ traitor, it was that the new ownership of 60 Minutes, Paramount, would allow a show like this to air. THEY ARE NO BETTER THAN THE OLD OWNERSHIP, who just paid me millions of Dollars for FAKE REPORTING about your favorite President, ME! Since they bought it, 60 Minutes has actually gotten WORSE.”

Appealing to the movie theater industry

The movie theater industry is one of the biggest critics of Netflix’s WB acquisition due to fear that the streaming leader won’t release as many movies to theaters for as long and may drive down licensing fees. Paramount is leaning into this trepidation.

As one of the oldest film studios (Paramount was founded as Famous Players Film Company in 1912), Paramount has much deeper ties to the theater business. Ellison claimed that if Paramount and WBD merge, there will be “a greater number of movies in theaters.”

Sarandos said last week that Netflix plans to maintain WBD’s current theater release schedule, which reportedly goes through 2029.

In terms of streaming, Paramount’s announcement pointed to a “combination of Paramount+ and HBO Max,” lending credence to a November report that Paramount would fold HBO Max into its own flagship streaming service if it buys WBD.

With numerous industries, big names, billions of dollars, and politics all at play, the saga of the WBD split and/or merger is only just beginning.

This article was updated on December 8 at 2: 31 p.m. ET with comment from Sarandos. 

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streaming-service-makes-rare-decision-to-lower-its-monthly-fees

Streaming service makes rare decision to lower its monthly fees

Somewhere, a pig is catching some sweet air.

In a rare move for a streaming service, Fubo announced today that it’s lowering the prices for some of its subscription plans.

Fubo is a sports-focused vMVPD (virtual multichannel video programming distributor, or a company that enables people to watch traditional TV channels live over the Internet). Disney closed its acquisition of Fubo in October.

Today, Fubo announced that monthly prices for some of its “Live TV” subscription plans, which include hundreds of channels, including non-sports ones like FX and The Disney Channel, will be up to 14.8 percent cheaper. The new pricing starts with “bill cycle dates on or after January 1, 2026,” Fubo said.

Here are the new prices:

  • Essential: $74 per month (previously $85/month)
  • Pro: $75/month (previously $85/month)
  • Elite: $84/month (previously $95/month)

When streaming services make announcements about price, it almost always means higher costs for subscribers.

However, some subscribers likely feel that the price cut is a necessity and not a perk, since Fubo has not had NBCUniversal channels since November 21. The blacked-out channels include local NBC affiliates, Telemundo, nine regional sports channels (Fubo noted that subscribers may also pay lesser fees after the January billing cycles if any regional sports networks they previously received are no longer available on Fubo), and 32 channels, including Bravo, CNBC, MSNBC, and USA Network. Fubo previously announced that it would give subscribers a $15 credit due to the blackout.

A Fubo spokesperson told Ars Technica that the new prices “reflect NBCU pulling their networks from Fubo.”

Fubo’s representative said they couldn’t comment on whether the new prices would stick if Fubo gets NBCUniversal channels back because that’s “speculative.”

Fubo’s NBCUniversal blackout

In a statement on November 25, Fubo claimed that NBCUniversal is trying to overcharge Fubo for the channels that will live under Versant, a company to be created from the spinoff of NBCUniversal’s cable channels and other digital properties, which is supposed to debut in January.

“Despite them not being worth the cost to Fubo subscribers, Fubo offered to distribute Versant channels for one year,” Fubo said. “NBCU wants Fubo to sign a multi-year deal—well past the time the Versant channels will be owned by a separate company. NBCU wants Fubo subscribers to subsidize these channels.”

Streaming service makes rare decision to lower its monthly fees Read More »

netflix’s-$72b-wb-acquisition-confounds-the-future-of-movie-theaters,-streaming

Netflix’s $72B WB acquisition confounds the future of movie theaters, streaming


Netflix’s plans to own HBO Max, DC Comics, Harry Potter to face regulatory scrutiny.

The bidding war is over, and Netflix has been declared the winner.

After flirting with Paramount Skydance and Comcast, Warner Bros. Discovery (WBD) has decided to sell its streaming and movie studios business to Netflix. If approved, the deal is set to overturn the media landscape and create ripples that will affect Hollywood for years.

$72 billion acquisition

Netflix will pay an equity value of $72 billion, or an approximate total enterprise value of $82.7 billion, for Warner Bros. All of WBD has a $60 billion market value, NBC News notes.

The acquisition will take place after WBD completes the split of its streaming and studios businesses, which includes its film and TV libraries and the HBO channel, and its other TV networks, including CNN and TBS, into separate companies (Warner Bros. and Discovery Global, respectively). WBD’s split is expected to finish in Q3 2026.

Additionally, Netflix’s acquisition is subject to regulatory approvals, WBD shareholder approval, and other “customary closing conditions.”

Netflix expects the purchase to net it more subscribers, higher engagement, and “at least $2–3 billion of cost savings per year by the third year,” its announcement said.

Netflix co-CEO Greg Peters said in a statement that Netflix will use its global reach and business model to bring WB content to “a broader audience.”

The announcement didn’t specify what this means for current WBD staff, including WBD’s current president and CEO, David Zaslav. Gunnar Wiedenfels, who is currently CFO of WBD, is expected to be the CEO of Discovery Global after WBD split.

Netflix to own HBO Max

Netflix will have to overcome regulatory hurdles to complete this deal, which would evolve it from a streaming king to an entertainment juggernaut. If completed, the world’s largest streaming service by subscribers (301.63 million as of January) will own its third biggest rival (WBD has 128 million streaming subscribers, most of which are HBO Max users).

The acquisition would also give Netflix power over a mountain of current and incoming titles, including massive global franchises DC Comics, Game of Thrones, and Harry Potter.

If the deal goes through, Netflix said it will incorporate content from WB Studios, HBO Max, and HBO into Netflix. Netflix is expected to keep HBO Max available as a separate service, at least for the near term, Variety reported today. However, it’s easy to see a future where Netflix tries to push subscriptions bundling Netflix and HBO Max before consolidating the services into one product that would likely be more expensive than Netflix is today. Disney is setting the precedent with its bundles of Disney+ and the recently acquired Hulu, and by featuring a Hulu section within the Disney+ app.

Before today’s announcement, industry folks were concerned about Netflix potentially owning that much content while dominating streaming. However, Netflix said today that buying WB would enable it to “significantly expand US production capacity and continue to grow investment in original content over the long term, which will create jobs and strengthen the entertainment industry.”

Uniting Netflix and HBO Max’s libraries could make it easier for streaming subscribers to find content with fewer apps and fewer subscriptions. However, subscribers could also be negatively impacted (especially around pricing) if Netflix gains too much power, both as a streaming company and media rights holder.

In WBD’s most recent earnings report, its streaming business reported $45 million in quarterly earnings before interest, taxes, depreciation, and amortization. Netflix reported a quarterly net income of $2.55 billion in its most recent earnings report.

Netflix hasn’t detailed plans for the HBO cable channel. But given Netflix’s streaming ethos, the linear network may not endure in the long term. But since the HBO brand is valuable, we expect the name to persist, even if it’s just as a section of prestige titles within Netflix.

“A noose around the theatrical marketplace”

Among the stakeholders most in arms about the planned acquisition is the movie theater industry. Netflix’s co-CEO Ted Sarandos has historically seen minimal value in theaters as a distribution method. In April, he said that making movies “for movie theaters, for the communal experience” is “an outmoded idea.”

Today, Sarandos said that under Netflix, all WB movies will still hit theaters as planned, which brings us through 2029, per Variety.

During a conference call today, Sarandos said he has no “opposition to movies in theaters,” adding, per Variety:

My pushback has been mostly in the fact of the long exclusive windows, which we don’t really think are that consumer-friendly. But when we talk about keeping HBO operating, largely as it is, that also includes their output movie deal with Warner Bros., which includes a life cycle that starts in the movie theater, which we’re going to continue to support.

Notably, the executive said that “Netflix movies will take the same strides they have, which is, some of them do have a short run in the theater beforehand.”

Anticipating today’s announcement, the movie theater industry has been pushing for regulatory scrutiny over the sale of WB.

Michael O’Leary, CEO and president of Cinema United, the biggest exhibition trade organization, said in a statement today about the Netflix acquisition:

Regulators must look closely at the specifics of this proposed transaction and understand the negative impact it will have on consumers, exhibition, and the entertainment industry.

In a letter sent to Congress members this month, an anonymous group that described itself as “concerned feature film producers” wrote that Netflix’s purchase of WB would “effectively hold a noose around the theatrical marketplace” by reducing the number of theatrical releases and driving down the price of licensing fees for films after their theatrical release, as reported by Variety.

Up next: Regulatory hurdles

In the coming weeks, we’ll get a clearer idea of how antitrust concerns and politics may affect Netflix’s acquisition plans.

Recently, other media companies, such as Paramount, have been accused of trying to curry favor with US President Donald Trump in order to get deals approved. The US Department of Justice (DOJ) could try to block Netflix’s acquisition of WB. But there’s reason for Netflix and WB to remain optimistic if that happens. In 2017, Time Warner and AT&T successfully defeated the DOJ’s attempted merger block.

Still, Netflix and WB have their work cut out for them, as skepticism around the deal grows. Last month, US Senators Elizabeth Warren (D-Mass.), Richard Blumenthal (D-Conn.), and Bernie Sanders (I-Vt.) wrote to the DOJ’s antitrust division urging that any WB deal “is grounded in the law, not President Trump’s political favoritism.”

In a letter to Attorney General Pam Bondi last month, Rep. Darrel Issa (R-Calif.) said that buying WB would “enhance” Netflix’s “unequaled market power” and be “presumptively problematic under antitrust law.”

In a statement about Netflix’s announcement shared by NBC News today, a spokesperson for the California attorney general’s office said:

“The Department of Justice believes further consolidation in markets that are central to American economic life—whether in the financial, airline, grocery, or broadcasting and entertainment markets—does not serve the American economy, consumers, or competition well.”

Netflix’s rivals may also seek to challenge the deal. Attorneys for Paramount questioned the “fairness and adequacy” of WBD’s sales process ahead of today’s announcement.

Photo of Scharon Harding

Scharon is a Senior Technology Reporter at Ars Technica writing news, reviews, and analysis on consumer gadgets and services. She’s been reporting on technology for over 10 years, with bylines at Tom’s Hardware, Channelnomics, and CRN UK.

Netflix’s $72B WB acquisition confounds the future of movie theaters, streaming Read More »

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Prime Video pulls eerily emotionless AI-generated anime dubs after complaints

[S]o many talented voice actors, and you can’t even bother to hire a couple to dub a season of a show??????????? absolutely disrespectful.

Naturally, anime voice actors took offense, too. Damian Mills, for instance, said via X that voicing a “notable queer-coded character like Kaworu” in three Evangelion movie dubs for Prime Video (in 2007, 2009, and 2012) “meant a lot, especially being queer myself.”

Mills, who also does voice acting for other anime, including One Piece (Tanaka) and Dragon Ball Super (Frieza) added, “… using AI to replace dub actors on #BananaFish? It’s insulting and I can’t support this. It’s insane to me. What’s worse is Banana Fish is an older property, so there was no urgency to get a dub created.”

Amazon also seems to have rethought its March statement announcing that it would use AI to dub content “that would not have been dubbed otherwise.” For example, in 2017, Sentai Filmworks released an English dub of No Game, No Life: Zero with human voice actors.

Some dubs pulled

On Tuesday, Gizmodo reported that “several of the English language AI dubs for anime such as Banana Fish, No Game No Life: Zero, and more have now been removed.” However, some AI-generated dubs remain as of this writing, including an English dub for the anime series Pet and a Spanish one for Banana Fish, Ars Technica has confirmed.

Amazon hasn’t commented on the AI-generated dubs or why it took some of them down.

All of this comes despite Amazon’s March announcement that the AI-generated dubs would use “human expertise” for “quality control.”

The sloppy dubbing of cherished anime titles reflects a lack of precision in the broader industry as companies seek to leverage generative AI to save time and money. Prime Video has already been criticized for using AI-generated movie summaries and posters this year. And this summer, anime streaming service Crunchyroll blamed bad AI-generated subtitles on an agreement “violation” by a “third-party vendor.”

Prime Video pulls eerily emotionless AI-generated anime dubs after complaints Read More »

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Mad Men’s 4K debut botched by HBO Max streaming episode with visible crewmembers

Streaming services have a way of reviving love for old shows, and HBO Max is looking to entice old and new fans with this month’s addition of Mad Men. Instead, viewers have been laughing at the problems with the show’s 4K premiere.

Mad Men ran on the AMC channel for seven seasons from 2007 to 2015. The show had a vintage aesthetic, depicting the 1960s advertising industry in New York City.

Last month, HBO Max announced it would modernize the show by debuting a 4K version. The show originally aired in SD and HD resolutions and had not been previously made available in 4K through other means, such as Blu-ray.

However, viewers were quick to spot problems with HBO Max’s 4K Mad Men stream, the most egregious being visible crew members in the background of a scene.

The episode was “Red in the Face” (Season 1, Episode 7), which was reportedly mislabeled. In it, Roger Sterling (John Slattery) throws up oysters. In the 4K version that was streaming on HBO Max, viewers could see someone pumping a vomit hose to make the fake puke flow.

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Plex’s crackdown on free remote streaming access starts this week

Plex has previously emphasized its need to keep up with “rising costs,” which include providing support for many different devices and codecs. It has also said that it needs money to implement new features, including an integration with Common Sense Media, a new “bespoke server management app” for managing server users, and “an open and documented API for server integrations,” including custom metadata agents,” per a March blog post.

In January 2024, TechCrunch reported that Plex was nearing profitability and raised $40 million in funding (Plex raised a $50 million growth equity round in 2021). Theoretically, the new remote access rules can also increase subscription revenue and help Plex’s backers see returns on their investments.

However, Plex’s evolution could isolate long-time users who have relied on Plex as a media server for years and those who aren’t interested in subscriptions, FAST (free ad-supported streaming TV) channels, or renting movies. Plex is unlikely to give up on its streaming business, though. In 2023, Scott Hancock, Plex’s then-VP of marketing, said that Plex had more people using its online streaming service than using its media server features since 2022. For people seeking software packages more squarely focused on media hosting, Plex alternatives, like Jellyfin, increasingly look attractive.

Plex’s crackdown on free remote streaming access starts this week Read More »

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Science-centric streaming service Curiosity Stream is an AI-licensing firm now

We all know streaming services’ usual tricks for making more money: get more subscribers, charge those subscribers more money, and sell ads. But science streaming service Curiosity Stream is taking a new route that could reshape how streaming companies, especially niche options, try to survive.

Discovery Channel founder John Hendricks launched Curiosity Stream in 2015. The streaming service costs $40 per year, and it doesn’t have commercials.

The streaming business has grown to also include the Curiosity Channel TV channel. CuriosityStream Inc. also makes money through original programming and its Curiosity University educational programming. The firm turned its first positive net income in its fiscal Q1 2025, after about a decade of business.

With its focus on science, history, research, and education, Curiosity Stream will always be a smaller player compared to other streaming services. As of March 2023, Curiosity Stream had 23 million subscribers, a paltry user base compared to Netflix’s 301.6 million (as of January 2025).

Still, in an extremely competitive market, Curiosity Stream’s revenue increased 41 percent year over year in its Q3 2025 earnings announced this month. This was largely due to the licensing of Curiosity Stream’s original programming to train large language models (LLMs).

“Looking at our year-to-date numbers, licensing generated $23.4 million through September, which … is already over half of what our subscription business generated for all of 2024,” Phillip Hayden, Curiosity Stream’s CFO, said during a call with investors this month.

Thus far, Curiosity Stream has completed 18 AI-related fulfillments “across video, audio, and code assets” with nine partners, an October announcement said.

The company expects to make more revenue from IP licensing deals with AI companies than it does from subscriptions by 2027, “possibly earlier,” CEO Clint Stinchcomb said during the earnings call.

Science-centric streaming service Curiosity Stream is an AI-licensing firm now Read More »

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Apple TV execs dismiss introducing an ad tier, buying Warner Bros. Discovery

Focused on original content

Another obvious way to grow Apple TV is through more subscribers. With talk of Warner Bros. Discovery considering a sale, it’s worth wondering if Apple TV may try to grow through acquisition. But the execs Screen International spoke with seemed focused on building out Apple TV’s library with originals. Cue noted that “at least in the timeframe that we’re thinking about right now, we’re not looking at licensing any content or adding anything to our service.”

“We’re building an all-original services; we’re not building on the back of pre-existing IP or library,” Jamie Erlicht, one of Apple’s heads of worldwide video, said.

More directly, when asked if Apple might buy Warner Bros., A24, or Disney, Cue pointed out that Apple hasn’t historically done “a lot of major acquisitions.”

“We do very small acquisitions in general, not related to Apple TV, so I don’t see that happening because we like what we’re doing,” Cue said.

Since its 2019 debut, some have questioned whether Apple TV is an authentic attempt to improve streaming options for customers, or if Apple TV is a “vanity project,” as Screen International put it, or if the service is merely a tool for getting people to buy other Apple products. Naturally, the interviewed executives claimed that the service is built on a commitment to distributing unique and premium shows and movies.

The interview provided more insight into how Apple TV leadership defines the latter. Zack Van Amburg, one of Apple’s heads of worldwide video, said:

A core tenet of everything Apple does is the notion that humanity needs to be at the center of it, and that’s everything from app design to hardware engineering, to everything in between. We try to think a little more deeply about that.

Our shows and our movies tend to be about the emotional experience, the stakes involved, even when we’re doing a comedy.

Apple TV execs dismiss introducing an ad tier, buying Warner Bros. Discovery Read More »

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Higher prices, simpler streaming expected if HBO Max folds into Paramount+

If a company acquires any form of HBO, one of its top challenges is expected to be streamlining operations while maintaining HBO’s premium brand. This could be especially difficult under a “more mainstream umbrella like Paramount+,” Alderman noted.

Streaming has already diluted the HBO brand somewhat. Through streaming, HBO is now associated with stuff from DC Comics and Cartoon Network, as well as reality shows, like 90 Day Fiancé and Naked and Afraid. Merging with Paramount+ or even Netflix could expand the HBO umbrella further.

That expanded umbrella could allow a company like Paramount to better compete against Netflix, something WBD executives have shied away from. HBO Max is “not everything for everyone in a household,” JB Perrette, WBD’s streaming president and CEO, said this spring.

“What people want from us in a world where they’ve got Netflix and Amazon [Prime Video] are those things that differentiate us,” Casey Bloys, chairman and CEO of HBO and Max content, told The Wall Street Journal in May.

A “stress test” for more streaming mergers

Aside from the impact on HBO Max subscribers, WBD’s merger talks have broad implications. A deal would open the door for much more consolidation in the streaming space, something that experts have been anticipating for some years and that addresses the boom of streaming services. Per Clark, discussions of a Paramount-WBD merger are “less about two studios joining forces and more about a stress test for future M&A.”

If WBD accepts a Paramount bid and that bid clears regulatory hurdles, it would signal that “premium content under fewer umbrellas is back in play,” Clark said.

A Paramount-WBD merger is likely to speed up consolidation among mid-tier players, like NBCUniversal, Lionsgate, and AMC, Alderman said, pointing to these companies’ interest in scaling their streaming businesses and in building differentiated portfolios to counter Netflix and Disney+’s expansive libraries.

If Paramount and WBD don’t merge, Clark expects to see more “piecemeal” strategies, such as rights-sharing, joint venture bundles, and streaming-as-a-service models.

Higher prices, simpler streaming expected if HBO Max folds into Paramount+ Read More »

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YouTube TV’s Disney blackout reminds users that they don’t own what they stream

“I don’t know (or care) which side is responsible for this, but the DVR is not VOD, it is your recording, and shows recorded before the dispute should be available. This is a hard lesson for us all,” an apparently affected customer wrote on Reddit this week.

For current or former cable subscribers, this experience isn’t new. Carrier disputes have temporarily and permanently killed cable subscribers’ access to many channels over the years. And since the early 2000s, many cable companies have phased out DVRs with local storage in favor of cloud-based DVRs. Since then, cable companies have been able to revoke customers’ access to DVR files if, for example, the customer stopped paying for the channel from which the content was recorded. What we’re seeing with YouTube TV’s DVR feature is one of several ways that streaming services mirror cable companies.

Google exits Movies Anywhere

In a move that appears to be best described as tit for tat, Google has removed content purchased via Google Play and YouTube from Movies Anywhere, a Disney-owned unified platform that lets people access digital video purchases from various distributors, including Amazon Prime Video and Fandango.

In removing users’ content, Google may gain some leverage in its discussions with Disney, which is reportedly seeking a larger carriage fee from YouTube TV. The content removals, however, are just one more pain point of the fragmented streaming landscape customers are already dealing with.

Customers inconvenienced

As of this writing, Google and Disney have yet to reach an agreement. On Monday, Google publicly rejected Disney’s request to restore ABC to YouTube TV for yesterday’s election day, although the company showed a willingness to find a way to quickly bring back ABC and ESPN (“the channels that people want,” per Google). Disney has escalated things by making its content unavailable to rent or purchase from all Google platforms.

Google is trying to appease customers by saying it will give YouTube TV subscribers a $20 credit if Disney “content is unavailable for an extended period of time.” Some people online have reported receiving a $10 credit already.

Regardless of how this saga ends, the immediate effects have inconvenienced customers of both companies. People subscribe to streaming services and rely on digital video purchases and recordings for easy, instant access, which Google and Disney’s disagreement has disrupted. The squabble has also served as another reminder that in the streaming age, you don’t really own anything.

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