streaming

cable-nostalgia-persists-as-streaming-gets-more-expensive,-fragmented 

Cable nostalgia persists as streaming gets more expensive, fragmented 

Streaming is overtaking broadcast, cable, and satellite. But amid all the cord cutting lies a much smaller, yet intriguing, practice: going back to cable.

Cord reviving is when cord cutters, or people who previously abandoned traditional TV services in favor of streaming, decide to go back to traditional pay-TV services, like cable.

There’s no doubt that this happens far less frequently than cord cutting. But TiVo’s Q2 2025 Video Trends Report: North America released today points to growth in cord reviving. It reads:

The share of respondents who cut the cord but later decided to resubscribe to a traditional TV service has increased about 10 percent, to 31.9 percent in Q2 2025.

TiVo’s report is based on a survey conducted by an unspecified third-party survey service in Q2 2025. The respondents are 4,510 people who are at least 18 years old and living in the US or Canada, and the survey defines traditional TV services as pay-TV platforms offering linear television via cable, satellite, or managed IPTV platforms.

It’s important to note that TiVo is far from an impartial observer. In addition to selling an IPTV platform, its parent company, Xperi, works with cable, broadband, and pay-TV providers and would directly benefit from the existence or perception of a cord reviving “trend.”

Although, this isn’t the first we’ve heard of streaming customers returning to cable. Surveys of 3,055 US adults in 2013 and 2025 by CouponCabin found that, “among those who have made the switch from cable to streaming, 22 percent have returned to cable, while another 6 percent are considering making the switch back.”

When reached for comment, a TiVo spokesperson said via email that cord reviving is driven by a “mixture of reasons, with internet bundle costs, familiarity of use, and local content (sports, news, etc.) being the primary drivers.” The rep noted that it’s “likely” that those re-subscribing to traditional TV services are using them alongside some streaming subscriptions.

“It’s possible that users are churning off some [streaming] services where there is overlap with traditional TV services,” TiVo’s spokesperson said.

Cable nostalgia

According to Nielsen, streaming service viewership on TVs surpassed that of cable and broadcast combined for the first time in May (44.8 percent for streaming versus 24.1 percent for cable and 20.1 percent for broadcast).

Cable nostalgia persists as streaming gets more expensive, fragmented  Read More »

hbo-max-is-“way-underpriced,”-warner-bros.-discovery-ceo-says

HBO Max is “way underpriced,” Warner Bros. Discovery CEO says

Consumers in America would pay twice as much 10 years ago for content. People were spending, on average, $55 for content 10 years ago, and the quality of the content, the amount of content that we’re getting, the spend is 10 or 12 fold and they’re paying dramatically less. I think we want a good deal for consumers, but I think over time, there’s real opportunity, particularly for us, in that quality area, to raise price.

A question of quality

Zaslav is arguing that the quality of the shows and movies on HBO Max warrants an eventual price bump. But, in general, viewers find streaming services are getting less impressive. A Q4 2024 report from TiVo found that the percentage of people who think the streaming services that they use have “moderate to very good quality” has been declining since Q4 2021.

Bar graph From TiVO's Q4 2024 Video Trends report.

From TiVO’s Q4 2024 Video Trends report.

Credit: TiVo

From TiVO’s Q4 2024 Video Trends report. Credit: TiVo

Research also points to people being at their limit when it comes to TV spending. Hub Entertainment Research’s latest “Monetizing Video” study, released last month, found that for consumers, low prices “by far still matters most to the value of a TV service.”

Meanwhile, niche streaming services have been gaining in popularity as streaming subscribers grow bored with the libraries of mainstream streaming platforms and/or feel like they’ve already seen the best of what those services have to offer. Antenna, a research firm focused on consumer subscription services, reported this month that specialty streaming service subscriptions increased 12 percent year over year in 2025 thus far and grew 22 percent in the first half of 2024.

Zaslav would likely claim that HBO Max is an outlier when it comes to streaming library dissatisfaction. Although WBD’s streaming business (which includes Discovery+) turned a $293 million profit and grew subscriber-related revenue (which includes ad revenues) in its most recent earnings report, investors would likely be unhappy if the company rested on its financial laurels. WBD has one of the most profitable streaming businesses, but it still trails far behind Netflix, which posted an operating income of $3.8 billion in its most recent earnings.

Still, increasing prices is rarely welcomed by customers. With many other options for streaming these days (including free ones), HBO Max will have to do more to convince people that it is worth the extra money than merely making the claim.

HBO Max is “way underpriced,” Warner Bros. Discovery CEO says Read More »

sting-operation-kills-“copycat”-sports-piracy-site-with-1.6b-visits-last-year

Sting operation kills “copycat” sports piracy site with 1.6B visits last year

On Wednesday, a global antipiracy group, which included Apple TV+, Netflix, The Walt Disney Studios, and Warner Bros. Discovery, announced that it had assisted in a sting operation that took down Streameast, described as the “largest illicit live sports streaming operation in the world.”

Now, accessing websites from the thwarted Streameast brings up a link from the Alliance for Creativity and Entertainment (ACE) that explains how to watch sports games legally. However, people have reported that they can still access illegal sports streams from a different Streameast, which is the original Streameast. The endurance of the popular piracy brand is a reflection of the entangled problems facing sports rights owners and sports fans.

Sting operation kills Streameast “copycat”

Yesterday, ACE, which is comprised of 50 media entities, said the Streameast network that it helped take down had 80 “associated domains” and “logged more than 1.6 billion visits in the past year.” The network had 136 million monthly visits on average, The Athletic reported.

An ACE spokesperson told Ars Technica that about 10,000 sports events have been illegally shown on the streaming network over the past six years.

Per ACE, Streameast traffic primarily came from the US, Canada, the United Kingdom, the Philippines, and Germany.

The sting operation that took down Streameast stemmed from an investigation that ran from July 2024 to June 2025, Deadline reported. ACE worked with Egyptian authorities, Europol, the US Department of Justice, the Office of the US Trade Representative, and the National Intellectual Property Rights Coordination Centre, per The Athletic.

ACE’s spokesperson said:

On the night of Sunday, August 24, into the morning of Monday, August 25, Egyptian authorities carried out synchronized raids targeting two individuals behind the piracy network operating the Streameast group of websites. Twenty-two police officers were deployed in the operation.

The sting resulted in the arrest of two men over suspicion of copyright infringement in El Sheikh Zayed City near the Greater Cairo metro area. Egyptian authorities reportedly confiscated cash and found connections to a company in the United Arab Emirates used for laundering $6.2 million in “advertising revenue,” per The Athletic. Investigators also found $200,000 in cryptocurrency. Additionally, they confiscated three laptops and four smartphones used to operate the pirating sites and 10 credit cards with about $123,561, ACE told Deadline.

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the-fight-against-labeling-long-term-streaming-rentals-as-“purchases”-you-“buy”

The fight against labeling long-term streaming rentals as “purchases” you “buy”

Words have meaning. Proper word selection is integral to strong communication, whether it’s about relaying one’s feelings to another or explaining the terms of a deal, agreement, or transaction.

Language can be confusing, but typically when something is available to “buy,” ownership of that good or access to that service is offered in exchange for money. That’s not really the case, though, when it comes to digital content.

Often, streaming services like Amazon Prime Video offer customers the options to “rent” digital content for a few days or to “buy” it. Some might think that picking “buy” means that they can view the content indefinitely. But these purchases are really just long-term licenses to watch the content for as long as the streaming service has the right to distribute it—which could be for years, months, or days after the transaction.

A lawsuit [PDF] recently filed against Prime Video challenges this practice and accuses the streaming service of misleading customers by labeling long-term rentals as purchases. The conclusion of the case could have implications for how streaming services frame digital content.

New lawsuit against Prime Video

On August 21, Lisa Reingold filed a proposed class-action lawsuit in the US District Court for the Eastern District of California against Amazon, alleging “false and misleading advertising.” The complaint, citing Prime Video’s terms of use, reads:

On its website, Defendant tells consumers the option to ‘buy’ or ‘purchase’ digital copies of these audiovisual works. But when consumers ‘buy’ digital versions of audiovisual works through Amazon’s website, they do not obtain the full bundle of sticks of rights we traditionally think of as owning property. Instead, they receive ‘non-exclusive, nontransferable, non-sublicensable, limited license’ to access the digital audiovisual work, which is maintained at Defendant’s sole discretion.

The complaint compares buying a movie from Prime Video to buying one from a physical store. It notes that someone who buys a DVD can view the movie a decade later, but “the same cannot be said,” necessarily, if they purchased the film on Prime Video. Prime Video may remove the content or replace it with a different version, such as a shorter theatrical cut.

The fight against labeling long-term streaming rentals as “purchases” you “buy” Read More »

hulu’s-days-look-numbered,-but-there’s-reason-for-disney-to-keep-it-around 

Hulu’s days look numbered, but there’s reason for Disney to keep it around 

“When we gave people an opportunity to have a more seamless experience between Disney+ and Hulu, we saw engagement increasing,” Iger said today. “And we would hope that when we take this next step, which is basically full integration, that that engagement will go up even more.”

The initial integration of Hulu, which previously used a different tech platform than the 12-year-younger Disney+ app, required the reworking of “everything from login tools to advertising platforms, to metadata and personalization systems,” as well as moving over 100,000 individual assets/artwork, The Verge reported in March. At the time, Disney said that it was still working on re-encoding all of Hulu’s video files to work on Disney+ so that there could be one master library.

The updated app coming in 2026 seems to be the culmination of all this work. Iger also pointed to work around the app’s recommendations, including what users see on the Disney+ homepage. Additionally, the app has added more streams, such as one that plays The Simpsons 24/7.

The updated app also follows Disney’s purchase of Comcast’s remaining stake in Hulu. (Disney ended up paying about $9 billion for it, compared to the approximately $14 billion that Comcast wanted.)

During today’s earnings call, Iger said the updated user experience will help the profitability and margins of Disney’s streaming business (which also includes ESPN+) by boosting engagement, reducing subscriber churn, increasing advertising revenue, and driving operational efficiencies.

Hulu still has value

It seems likely that Disney will eventually strive for everyone to subscribe to a beefed-up Disney+ that incorporates stuff that used to be on Hulu. But there’s also value in keeping Hulu around for a while.

According to Disney’s Q3 2025 earnings report [PDF], Hulu has 55.5 million subscribers. That makes Hulu less than half the size of Disney+ (127.8 million subscribers), but it also means that ending Hulu subscriptions would put Disney at risk of losing millions of streaming subscribers. Today, though, it already makes little financial sense to buy standalone subscriptions to Disney+ or Hulu. A subscription starts at $10 per month for each app. A subscription to a Disney+ and Hulu bundle is only $11/month. Of course, Disney could change how it prices its streaming services at any time.

Hulu’s days look numbered, but there’s reason for Disney to keep it around  Read More »

these-are-the-best-streaming-services-you-aren’t-watching

These are the best streaming services you aren’t watching


Discover movies and shows you’ve never seen before.

Michael Scott next to a TV on a cart in The Office.

If you’ve seen The Office enough to know which episode this is, it may be time to stream something new. Credit: NBCUniversal

If you’ve seen The Office enough to know which episode this is, it may be time to stream something new. Credit: NBCUniversal

We all know how to find our favorite shows and blockbuster films on mainstream streaming services like Netflix, HBO Max, and Disney+. But even as streaming has opened the door to millions of hours of on-demand entertainment, it can still feel like there’s nothing fresh or exciting to watch anymore.

If you agree, it’s time to check out some of the more niche streaming services available, where you can find remarkable content unlikely to be available elsewhere.

This article breaks down the best streaming services you likely aren’t watching. From cinematic masterpieces to guilty pleasures, these services offer refreshing takes on streaming that make online content bingeing feel new again.

Curiosity Stream

Host James Burke pointing to puffs of smoke rising from the ground in the distance

James Burke points to puffs of smoke rising from the ground in Curiosity Stream’s Connections reboot.

Credit: Curiosity Stream

James Burke points to puffs of smoke rising from the ground in Curiosity Stream’s Connections reboot. Credit: Curiosity Stream

These days, it feels like facts are getting harder to come by. Curiosity Stream‘s focus on science, history, research, and learning is the perfect antidote to this problem. The streaming service offers documentaries to people who love learning and are looking for a reliable source of educational media with no sensationalism or political agendas.

Curiosity Stream is $5 per month or $40 per year for an ad-free, curated approach to documentary content. Launched in 2015 by Discovery Channel founder John Hendricks, the service offers “more new films and shows every week” and has pledged to produce even more original content.

It has been a while since cable channels like Discovery or The History Channel have been regarded as reputable documentary distributors. You can find swaths of so-called documentaries on other streaming services, especially Amazon Prime Video, but finding a quality documentary on mainstream streaming services often requires sifting through conspiracy theories, myths, and dubious arguments.

Curiosity Stream boasts content from respected names like James Burke, Brian Greene, and Neil deGrasse Tyson. Among Curiosity Stream’s most well-known programs are Stephen Hawking’s Favorite Places, a News and Documentary Emmy Award winner; David Attenborough’s Light on Earth, a Jackson Hole Wildlife Film Festival award winner; Secrets of the Solar System, a News & Documentary Emmy Award nominee; and the currently trending Ancient Engineering: Middle East. 

Curiosity Stream doesn’t regularly report subscriber numbers, but it said in March 2023 that it had 23 million subscribers. In May, parent company CuriosityStream, which also owns Curiosity University, the Curiosity Channel linear TV channel, and an original programming business, reported its first positive net income ($0.3 million) in its fiscal Q1 2025 earnings.

That positive outcome followed a massive price hike that saw subscription fees double in March 2023. So if you decide to subscribe to Curiosity Stream, keep an eye on pricing.

Mubi

Demi Moore looking into a mirror and wearing a red dress and red lipstick in The Substance.

The Substance was a breakout hit for Mubi in 2024. Credit: Mubi/YouTube

Mubi earned street cred in 2024 as the distributor behind the Demi Moore-starring film The Substance. But like Moore’s Elisabeth Sparkle, there’s more than meets the eye with this movie-focused streaming service, which has plenty of art-house films.

Mubi costs $15 per month or $120 per year for ad-free films. For $20 per month or $168 per year, subscriptions include a “hand-picked cinema ticket every single week,” according to Mubi, in select cities. Previous tickets have included May December, The Boy and the Heron, and The Taste of Things.

Don’t expect a bounty of box office blockbusters or superhero films on Mubi. Instead, the spotlight is on critically acclaimed award-winning films that are frequently even more obscure than what you’d find on The Criterion Channel streaming service. Save for the occasional breakout hits (like The Substance, Twin Peaks, and Frances Ha), you can expect to find many titles you’ve never heard of before. That makes the service a potential windfall for movie aficionados who feel like they’ve seen it all.

Browsing Mubi’s library is like uncovering a hidden trove of cinema. The service’s UI eases the discovery process by cleanly displaying movies’ critic and user reviews, among other information. Mubi also produces Notebook, a daily publication of thoughtful, passionate editorials about film.

Further differentiating Mubi from other streaming services is its community; people can make lists of content that other users can follow (like “Hysterical in a Floral Dress,” a list of movies featuring females showcasing “intense creative outbursts/hysteria/debauchery”), which helps viewers find content, including shows and films outside of Mubi, that will speak to them.

Mubi claims to have 20 million registered users and was recently valued at $1 billion. The considerable numbers suggest that Mubi may be on its way to being the next A24.

Hoopla

A screenshot of the Hoopla streaming service.

Hoopla brings your local library to your streaming device.

Hoopla brings your local library to your streaming device. Credit: Hoopla

The online and on-demand convenience of streaming services often overshadows libraries as a source of movies and TV shows. Not to be left behind, thousands of branches of the ever-scrappy public library system currently offer on-demand video streaming and online access to eBooks, audiobooks, comic books, and music via Hoopla, which launched in 2013. Streaming from Hoopla is free if you have a library card from a library that supports the service, and it brings simplicity and affordability back to streaming.

You don’t pay for the digital content you borrow via Hoopla, but your library does. Each library that signs a deal with Hoopla (the company says there are about 11,500 branches worldwide) individually sets the number of monthly “borrows” library card holders are entitled to, which can be in the single digits or greater. Additionally, each borrow is limited to a certain number of days, which varies by title and library.

Libraries choose which titles they’d like to offer patrons, and Hoopla is able to distribute content through partnerships with content distributors, such as Paramount. Cat Zappa, VP of digital acquisition at Hoopla Digital, told Ars Technica that Hoopla has “over 2.5 million pieces of content” and “about 75,000 to 80,000 pieces of video” content. The service currently has “over” 10 million users, she said.

Hoopla has a larger library with more types of content available than Kanopy, a free streaming service for libraries that offers classic, independent, and documentary movies. For a free service, Hoopla’s content selection isn’t bad, but it isn’t modern. It’s strongest when it comes to book-related content; its e-book and audiobook catalogue, for example, includes popular titles like Sunrise on the Reaping, Suzanne Collins’ The Hunger Games prequel, and Rebecca Yarros’ Onyx Storm 2, plus everything from American classics to 21st-century manga titles.

There’s a decent selection of movies based on books, like Jack Reacher, The Godfather series, The Spiderwick Chronicles, The Crucible, Clueless, and The Rainmaker, to name a few out of the 759 offered to partnering libraries. Perusing Hoopla’s older titles recalls some of the fun of visiting a physical library, giving you access to free media that you might never have tried otherwise.

Many libraries don’t offer Hoopla, though. The service is a notable cost for libraries, which have to pay Hoopla a fee every time something is borrowed. Hoopla gives some of that money to the content distributor and keeps the rest. Due to budget constraints, some libraries are unable to support streaming via Hoopla’s pay-per-use model.

Hoopla acknowledges the budget challenges that libraries face and offers various budgeting tools, Zappa told Ars, adding, “Not every library patron has the ability to… go into the library as frequently as they’d like to engage with content. Digital streaming allows another easy and efficient opportunity to still get patrons engaged with the library but… from where it’s most convenient for them in certain cases.”

Dropout

Brennan Lee Mulligan is Game Master on Dropout's Dimension 20.

Brennan Lee Mulligan is a game master on Dropout’s Dimension 20.

Brennan Lee Mulligan is a game master on Dropout’s Dimension 20. Credit: Dropout/YouTube

The Internet brings the world to our fingertips, but I’ve repeatedly used it to rewatch episodes of The Office. If that sounds like you, Dropout could be just what you need to (drop)kick you out of your comedic funk.

Dropout costs $7 per month or $70 per year. It’s what remains of the website CollegeHumor, which launched in 1999. It was acquired by US holding company IAC in 2006 and was shuttered by IAC in 2020. Dropout mostly has long-form, unscripted comedy series. Today, it features 11 currently running shows, plus nine others. Dropout’s biggest successes are a wacky game show called Game Changer and Dimension 20, a Dungeons & Dragons role-playing game show that also has live events.

Dropout is for viewers seeking a novel and more communal approach to comedy that doesn’t rely on ads, big corporate sponsorships, or celebrities to make you smile.

IAC first launched Dropout under the CollegeHumor umbrella in 2018 before selling CollegeHumor to then-chief creative officer Sam Reich in 2020. In 2023, Reich abandoned the CollegeHumor name. He said that by then, Dropout’s brand recognition had surpassed that of CollegeHumor.

Dropout has survived with a limited budget and staff by relying on “less expensive, more personality-based stuff,” Reich told Vulture in late 2023. The service is an unlikely success story in a streaming industry dominated by large corporations. IAC reportedly bought CollegeHumor for $26 million and sold it to Reich for no money. In late 2023, Reich told Variety that Dropout was “between seven and 10 times the size that we were when IAC dropped us, from an audience perspective.” At the time, Dropout’s subscriber count was in the “mid-hundreds of thousands,” according to Reich.

Focusing on improvisational laughs, Dropout’s energetic content forgoes the comedic comfort zones of predictable network sitcoms—and even some offbeat scripted originals. A biweekly (or better) release schedule keeps the fun flowing.

In 2023, Reich pointed to the potential for $1 price hikes “every couple of years.” But Dropout also appears to limit revenue goals, further differentiating it from other streaming services. In 2023, Reich told Vulture, “When we talk about growth, I really think there’s such a thing as being unhealthily ambitious. I don’t believe in unfettered capitalism. The question is, ‘How can we do this in such a way that we honor the work of everyone involved, we create work that we’re really proud of, and we continue to appeal to our audience first?'”

Midnight Pulp

Bruce Li doing a leaping kick in Fist of Fury.

Bruce Li in Fist of Fury.

Bruce Li in Fist of Fury. Credit: Fighting Cinema/YouTube

Mark this one under “guilty pleasures.”

Midnight Pulp isn’t for the faint of heart or people who consider movie watching a serious endeavor. It has a broad selection of outrageous content that often leans on exploitation films with cult followings, low budgets, and excessive, unrealistic, or grotesque imagery.

I first found Midnight Pulp as a free ad-supported streaming (FAST) channel built into my smart TV’s operating system. But it’s also available as a subscription-based on-demand service for $6 per month or $60 per year. I much prefer the random selection that Midnight Pulp’s FAST channel delivers. Unlike on Mubi, where you can peruse a bounty of little-known yet well-regarded titles, there’s a good reason you haven’t heard of much of the stuff on Midnight Pulp.

But as the service’s slogan (Stream Something Strange) and name suggest, Midnight Pulp has an unexpected, surreal way of livening up a quiet evening or dull afternoon. Its bold content often depicts a melodramatic snapshot of a certain aspect of culture from a specific time. Midnight Pulp introduced me to Class of 1984, for example, a movie featuring a young Michael J. Fox enrolled in a wild depiction of the ’80s public school system.

There’s also a robust selection of martial arts movies, including Bruce Li’s Fist of Fury (listed under the US release title Chinese Connection). It’s also where I saw Kung Fu Traveler, a delightful Terminator ripoff that introduced me to one of Keanu Reeves’ real-life pals, Tiger Chen. Midnight Pulp’s FAST channel is where I discovered one of the most striking horror series I’ve seen in years, Bloody Bites, an anthology series with an eerie, intimate, and disturbing tone that evolves with each episode. (Bloody Bites is an original series from horror streaming service ScreamBox.)

Los Angeles-based entertainment company Cineverse (formerly Cinedigm and Access IT Digital Media Inc.) owns Midnight Pulp and claims to have “over 150 million unique monthly users” and over 71,000 movies, shows, and podcasts across its various streaming services, including Midnight Pulp, ScreamBox, RetroCrush, and Fandor.

Many might stick their noses up at Midnight Pulp’s selection, and in many cases, they’d be right to do so. It isn’t always tasteful, but it’s never boring. If you’re feeling daring and open to shocking content worthy of conversation, give Midnight Pulp a try.

Photo of Scharon Harding

Scharon is a Senior Technology Reporter at Ars Technica writing news, reviews, and analysis on consumer gadgets and services. She’s been reporting on technology for over 10 years, with bylines at Tom’s Hardware, Channelnomics, and CRN UK.

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netflix’s-first-show-with-generative-ai-is-a-sign-of-what’s-to-come-in-tv,-film

Netflix’s first show with generative AI is a sign of what’s to come in TV, film

Netflix used generative AI in an original, scripted series that debuted this year, it revealed this week. Producers used the technology to create a scene in which a building collapses, hinting at the growing use of generative AI in entertainment.

During a call with investors yesterday, Netflix co-CEO Ted Sarandos revealed that Netflix’s Argentine show The Eternaut, which premiered in April, is “the very first GenAI final footage to appear on screen in a Netflix, Inc. original series or film.” Sarandos further explained, per a transcript of the call, saying:

The creators wanted to show a building collapsing in Buenos Aires. So our iLine team, [which is the production innovation group inside the visual effects house at Netflix effects studio Scanline], partnered with their creative team using AI-powered tools. … And in fact, that VFX sequence was completed 10 times faster than it could have been completed with visual, traditional VFX tools and workflows. And, also, the cost of it would just not have been feasible for a show in that budget.

Sarandos claimed that viewers have been “thrilled with the results”; although that likely has much to do with how the rest of the series, based on a comic, plays out, not just one, AI-crafted scene.

More generative AI on Netflix

Still, Netflix seems open to using generative AI in shows and movies more, with Sarandos saying the tech “represents an incredible opportunity to help creators make films and series better, not just cheaper.”

“Our creators are already seeing the benefits in production through pre-visualization and shot planning work and, certainly, visual effects,” he said. “It used to be that only big-budget projects would have access to advanced visual effects like de-aging.”

Netflix’s first show with generative AI is a sign of what’s to come in TV, film Read More »

longer-commercial-breaks-lower-the-value-of-ad-based-streaming-subscriptions

Longer commercial breaks lower the value of ad-based streaming subscriptions

But that old promise to HBO Max subscribers hasn’t carried over to Max, even though WBD is renaming Max to HBO Max this summer. As PCWorld noted, Max has been showing ads during HBO original content like The Last of Us. The publication reported seeing three ad breaks during the show in addition to ads before the show started.

Ars Technica reached out to WBD for comment about these changes but didn’t receive a response ahead of publication.

Depleting value

With numerous streaming services launching over the past few years, many streaming customers have been pushed to subscribe to multiple streaming services to have access to all of the shows and movies that they want. Streaming providers also regularly increase subscription fees and implement password crackdowns, and ad-based subscriptions were supposed to offer a cheaper way to stream.

Streaming providers forcing subscribers to watch more commercials risk depleting the value of ad-based streaming tiers. Online, for example, people are questioning the value of their ad-based Max subscriptions, which start at $10 per month, compared to $17 per month for ad-free Max.

“I don’t how it could be worse. I watched several HBO documentaries, and they already had more adverts than Pluto TV [a free, ad-supported streaming service]. The kids programs for Cartoon Network started out with few adverts, but they have been loading up on adverts,” a Reddit user said in response to Max showing more ads.

Another Reddit user said that “if [Max] has ads, it shouldn’t be $10/month.”

Beyond Max, PCWorld cited MediaRadar data finding that Disney+ shows over 5.3 minutes of ads per hour, and Hulu shows over seven minutes of commercials hourly.

Such lengthy commercial breaks can extend past a convenient snack or bathroom break and force subscribers to consider the value of their time and how much time they want to allocate to get through a 22-minute program, for example.

With linear TV reportedly showing 13 to 16 minutes of commercials per hour, though, streaming providers still have space to show even more ads while still claiming that they show fewer ads than alternatives.

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netflix-will-start-showing-traditional-broadcast-channels-next-summer

Netflix will start showing traditional broadcast channels next summer

In a move that further intensifies the reflection of the cable business it’s slowly killing, Netflix will start showing broadcast channels next summer.

The world’s largest streaming provider announced today that starting next year, all Netflix subscribers in France will be able to watch broadcast channels from TF1 Group, France’s biggest commercial broadcaster, which also owns streaming services and creates content. Financial Times (FT) reported that users will be able to watch all five TF1 linear channels.

Netflix’s French customers will also gain access to “more than 30,000 hours” of on-demand TF1 content in the summer of 2026, FT reported. TF1’s content selection includes scripted dramas, reality shows like The Voice, and live sports.

Before this announcement, Netflix and TF1 were already “creative partners,” according to Netflix, and co-produced titles like Les Combattantes, a French historical miniseries whose title translates to Women at War.

The companies didn’t disclose financial details of the deal.

Traditional media’s unlikely savior

In a statement, Netflix co-CEO Greg Peters highlighted the TF1 deal as a driver of subscriber engagement, a focus that Netflix will increasingly emphasize with investors following its recent decision to stop sharing subscriber counts. Netflix claims to have “over” 300 million subscribers.

“By teaming up with France’s leading broadcaster, we will provide French consumers with even more reasons to come to Netflix every day and to stay with us for all their entertainment,” Peters said.

Meanwhile, TF1 gains advertising opportunities, as the commercials its channels show will likely attract more eyeballs in the form of Netflix subscribers.

“As viewing habits shift toward on-demand consumption and audience fragmentation increases, this unprecedented alliance will enable our premium content to reach unparalleled audiences and unlock new reach for advertisers within an ecosystem that perfectly complements our TF1+ [streaming] platform,” Rodolphe Belmer, CEO of TF1 Group, said in a statement.

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smart-tv-os-owners-face-“constant-conflict”-between-privacy,-advertiser-demands

Smart TV OS owners face “constant conflict” between privacy, advertiser demands

DENVER—Most smart TV operating system (OS) owners are in the ad sales business now. Software providers for budget and premium TVs are honing their ad skills, which requires advancing their ability to collect user data. This is creating an “inherent conflict” within the industry, Takashi Nakano, VP of content and programming at Samsung TV Plus, said at the StreamTV Show in Denver last week.

During a panel at StreamTV Insider’s conference entitled “CTV OS Leader Roundtable: From Drivers to Engagement and Content Strategy,” Nakano acknowledged the opposing needs of advertisers and smart TV users, who are calling for a reasonable amount of data privacy.

“Do you want your data sold out there and everyone to know exactly what you’ve been watching … the answer is generally no,” the Samsung executive said. “Yet, advertisers want all of this data. They wanna know exactly what you ate for breakfast.”

Nakano also suggested that the owners of OSes targeting smart TVs and other streaming hardware, like streaming sticks, are inundated with user data that may not actually be that useful or imperative to collect:

I think that there’s inherent conflict in the ad ecosystem supplying so much data. … We’re fortunate to have all that data, but we’re also like, ‘Do we really want to give it all, and hand it all out?’ There’s a constant conflict around that, right? So how do we create an ecosystem where we can serve ads that are pretty good? Maybe it’s not perfect …

Today, connected TV (CTV) OSes are largely built around not just gathering user data, but also creating ways to collect new types of information about viewers in order to deliver more relevant, impactful ads. LG, for example, recently announced that its smart TV OS, webOS, will use a new AI model that informs ad placement based on viewers’ emotions and personal beliefs.

Smart TV OS owners face “constant conflict” between privacy, advertiser demands Read More »

inside-the-firm-turning-eerie-blank-streaming-ads-into-useful-nonprofit-messages

Inside the firm turning eerie blank streaming ads into useful nonprofit messages

AdGood’s offerings also include a managed service for ad campaign management for nonprofits. AdGood doesn’t yet offer pixels, but Johns said developments like that are “in the works.”

Johns explained that while many nonprofits use services like Meta and Google AdWords for tracking ads, they’re “hitting plateaus” with their typical methods. He said there is nonprofit interest in reaching younger audiences, who often use CTV devices:

A lot of them have been looking for ways to get [into CTV ads], but, unfortunately, with minimum spend amounts, they’re just not able to access it.

Helping nonprofits make commercials

AdGood also sells a self-serve generative AI ad manager, which it offers via a partnership with Streamr.AI. The tool is designed to simplify the process of creating 30-second video ads that are “completely editable via a chat prompt,” according to Johns.

“It automatically generates all their targeting. They can update their targeting for whatever they want, and then they can swipe a credit card and essentially run that campaign. It goes into our approval queue, which typically takes 24 hours for us to approve because it needs to be deemed TV-quality,” he explained.

The executive said AdGood charges nonprofits a $7 CPM and a $250 flat fee for the service. He added:

Think about a small nonprofit in a local community, for instance, my son’s special needs baseball team. I can get together with five other parents, easily pull together a campaign, and run it in our local town. We get seven kids to show up, and it changes their lives. We’re talking about $250 having a massive impact in a local market.

Looking ahead, Johns said he’d like to see AdGood’s platform and team grow to be able to give every customer “a certain allocation of inventory, whether it’s 50,000 impressions a month or 100,000 a month.”

For some, streaming ads are rarely a good thing. But when those ads can help important causes and replace odd blank ad spaces that make us question our own existence, it brings new meaning to the idea of a “good” commercial.

Inside the firm turning eerie blank streaming ads into useful nonprofit messages Read More »

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Amazon Prime Video subscribers sit through up to 6 minutes of ads per hour

Amazon forced all Prime Video subscribers onto a new ad-based subscription tier in January 2024 unless users paid more for their subscription type. Now, the tech giant is reportedly showing twice as many ads to subscribers as it did when it started selling ad-based streaming subscriptions.

Currently, anyone who signs up for Amazon Prime (which is $15 per month or $139 per year) gets Prime Video with ads. If they don’t want to see commercials, they have to pay an extra $3 per month. One can also subscribe to Prime Video alone for $9 per month with ads or $12 per month without ads.

When Amazon originally announced the ad tier, it said it would deliver “meaningfully fewer ads than linear TV and other streaming TV providers.” Based on “six ad buyers and documents” ad trade publication AdWeek reported viewing, Amazon has determined the average is four to six minutes of advertisements per hour.

“Prime Video ad load has gradually increased to four to six minutes per hour,” an Amazon representative said via email to an ad buyer this month, AdWeek reported.

That would mean that Prime Video subscribers are spending significantly more time sitting through ads than they did at the launch of Prime Video with ads. According to a report from The Wall Street Journal (WSJ) at the time, which cited an Amazon presentation it said it reviewed, “the average ad load at launch was two to three-and-a-half minutes.” However, when reached for comment, an Amazon Ads representative told Ars Technica that the WSJ didn’t confirm that figure directly with Amazon.

Amazon’s Ads spokesperson, however, declined to specify to Ars how many ads Amazon typically shows to Prime Videos subscribers today or in the past.

Instead, they shared a statement saying:

We remain focused on prioritizing ad innovation over volume. While demand continues to grow, our commitment is to improving ad experiences rather than simply increasing the number of ads shown. Since the beginning of this year alone, we’ve announced multiple capabilities, including Brand+, Complete TV, and new ad formats—all designed to deliver industry-leading relevancy and enhanced customer experiences. We will continue to invest in this important work, creating meaningful innovations that benefit both customers and advertisers alike.

Kendra Tang, programmatic supervisor at ad firm Rain the Growth Agency, told AdWeek that Amazon “told us the ad load would be increasing” and that she’s seen more ad opportunities made available in Amazon’s ad system.

Amazon Prime Video subscribers sit through up to 6 minutes of ads per hour Read More »