streaming

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Bleeding subscribers, cable companies force their way into streaming

Charter, Comcast, peacock, streaming, Tech / /

Enter NOW TV Latino —

Companies like Charter brought about the streaming industry they now want to join.

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A person's hand aiming a cable TV remote control at a TV screen

Getty Images | stefanamer

It’s clear that streaming services are the present and future of video distribution. But that doesn’t mean that cable companies are ready to give up on your monthly dollars.

A sign of this is Comcast, the US’ second-biggest cable company, debuting a new streaming service today. Comcast already had an offering that let subscribers stream its Xfinity cable live channels and access some titles on demand. NOW TV Latino differs in being a separate, additional streaming service that people can subscribe to independently of Xfinity cable for $10 per month.

However, unlike streaming services like Netflix or Max, you can only subscribe to NOW TV Latino if Xfinity is sold in your area. NOW TV Latino subscriptions include the ability to stream live TV from Spanish-language channels that Xfinity offers, like Sony Cine and ViendoMovies. And because Comcast owns NBCUniversal, people who subscribe to NOW TV Latino get a free subscription to Peacock with commercials, which usually costs $6/month.

From cable to streaming

In addition to NOW TV Latino, recent Comcast efforts to stay relevant in a TV and movie distribution world dominated by online streaming has centered on bundling. As streaming giants like Netflix struggle with customer churn, bundling is the current favored tactic to keep customers subscribed for longer.

Comcast is selling NOW TV Latino as a separate service, but it’s truly a Peacock bundle. The cable giant is also selling the streaming service bundled with its cable service or with its recently released streaming bundle that combines Comcast’s Peacock with Netflix, Apple TV+, and ads for $15/month.

While popular for streaming service providers, cable companies were some of the pioneers of the bundling strategy, which can overwhelm customers with confusing rates and services that some may not need. As Comcast CEO Brian Roberts said in May while announcing the aforementioned Peacock/Netflix/AppleTV+ bundle: “We’ve been bundling video successfully and creatively for 60 years, and so this is the latest iteration of that.”

Bleeding customers

The cable industry has been in a nose-dive for years. Comcast’s Q1 2024 earnings report showed its cable business losing 487,000 subscribers. The cable giant ended 2022 with 16,142,000 subscribers; in January, it had 13,600,000.

Charter, the only US cable company bigger than Comcast, is rapidly losing pay-TV subscribers, too. In its Q1 2024 earnings report, Charter reported losing 405,000 subscribers, including business accounts. It ended 2022 with 15,147,000 subscribers; at the end of March, it had 13,717,000.

And, like Comcast, Charter is looking to streaming bundles to keep its pay-TV business alive and to compete with the likes of YouTube TV and Hulu With Live TV.

In April, Charter also announced a Spanish language-focused streaming service, but in traditional cable fashion, one must subscribe to Charter’s Spectrum Internet to be able to subscribe (TV Stream Latino is $25/month). Charter also sells the ability to stream live TV from some of the channels that its cable service has.

In 2022, Charter and Comcast formed a joint venture, Xumo, that focuses on streaming but includes cable industry spins, like set-top boxes. The companies are even trying to get a piece of the money made from smart TV operating systems (OSes), with budget brands such as Hisense now selling TVs with Xumo OS.

It’s a curious time, as cable TV providers scramble to be part of an industry created in reaction to business practices that many customers viewed as anti-consumer. Meanwhile, the streaming industry is adopting some of these same practices, like commercials and incessant price hikes, to establish profitability. And some smaller streaming players say it’s nearly impossible to compete as the streaming industry’s top players are taking form and, in some cases, collaborating.

But after decades of discouraging many subscribers with few alternatives, it will be hard for former or current cable customers to view firms like Comcast and Charter as trustworthy competitive streaming providers.

Bleeding subscribers, cable companies force their way into streaming Read More »

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Canada demands 5% of revenue from Netflix, Spotify, and other streamers

netflix, Policy, streaming / /

Streaming fees —

Canada says $200M in annual fees will support local news and other content.

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Illustrative photo featuring Canadian 1-cent coins with the Canadian flag displayed on a computer screen in the background,

Getty Images | NurPhoto /

Canada has ordered large online streaming services to pay 5 percent of their Canadian revenue to the government in a program expected to raise $200 million per year to support local news and other home-grown content. The Canadian Radio-television and Telecommunications Commission (CRTC) announced its decision yesterday after a public comment period.

“Based on the public record, the CRTC is requiring online streaming services to contribute 5 percent of their Canadian revenues to support the Canadian broadcasting system. These obligations will start in the 2024–2025 broadcast year and will provide an estimated $200 million per year in new funding,” the regulator said.

The fees apply to both video and music streaming services. The CRTC imposed the rules despite opposition from Amazon, Apple, Disney, Google, Netflix, Paramount, and Spotify.

The new fees are scheduled to take effect in September and apply to online streaming services that make at least $25 million a year in Canada. The regulations exclude revenue from audiobooks, podcasts, video game services, and user-generated content. The exclusion of revenue from user-generated content is a win for Google’s YouTube.

Streaming companies have recently been raising prices charged to consumers, and the CBC notes that streamers might raise prices again to offset the fees charged in Canada.

Fees to support local news, Indigenous content

The CRTC said it is relying on authority from the Online Streaming Act, which was approved by Canada’s parliament in 2023. The new fees are similar to the ones already imposed on licensed broadcasters.

“The funding will be directed to areas of immediate need in the Canadian broadcasting system, such as local news on radio and television, French-language content, Indigenous content, and content created by and for equity-deserving communities, official language minority communities, and Canadians of diverse backgrounds,” the CRTC said.

CRTC Chairperson Vicky Eatrides said the agency’s “decision will help ensure that online streaming services make meaningful contributions to Canadian and Indigenous content.” The agency also said that streaming companies “will have some flexibility to direct parts of their contributions to support Canadian television content directly.”

Industry groups blast CRTC

The Motion Picture Association-Canada criticized the CRTC yesterday, saying the fee ruling “reinforces a decades-old regulatory approach designed for cable companies” and is “discriminatory.” The fees “will make it harder for global streamers to collaborate directly with Canadian creatives and invest in world-class storytelling made in Canada for audiences here and around the world,” the lobby group said.

The MPA-Canada said the CRTC didn’t fully consider “the significant contributions streamers make in working directly with Canada’s creative communities.” The group represents streamers including Netflix, Disney Plus, HAYU, Sony’s Crunchyroll, Paramount Plus, and PlutoTV.

“Global studios and streaming services have spent over $6.7 billion annually producing quality content in Canada for local and international audiences and invested more in the content made by Canadian production companies last year than the CBC, or the Canada Media Fund and Telefilm combined,” the group said.

The fees were also criticized by the Digital Media Association, which represents streaming music providers including Amazon Music, Apple Music, and Spotify. The “discriminatory tax on music streaming services… is effectively a protectionist subsidy for radio” and may worsen “Canada’s affordability crisis,” the group said.

The Canadian Media Producers Association praised the CRTC decision, saying the decision benefits independent producers and “tilts our industry toward a more level playing field.”

Canada demands 5% of revenue from Netflix, Spotify, and other streamers Read More »

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Spotify raising prices by up to $3 as frustrated subs beg it to “just do music”

Spotify, streaming, Tech / /

As high as $20/month —

Spotify last raised prices in July 2023.

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Spotify raising prices by up to $3 as frustrated subs beg it to “just do music”

After keeping Spotify Premium subscription pricing flat since debuting it in 2011, Spotify increased monthly pricing in July 2023 and will do so again in July 2024, it announced today.

Individual monthly subscriptions will increase from $11 per month to $12/month. Family plans, which support up to six members, will go from $17/month to $20/month. Duo plans, for two accounts, are rising from $15/month to $17/month. Spotify didn’t announce pricing changes for its Student ($6/month) or free plans.

Spotify said it’s increasing prices so that it can “continue to invest in and innovate on our product features and bring users the best experience.”

It said it would email subscribers directly “over the next month” about the changes. The message that Spotify said it will send to subscribers will include a link to the account page, where subscribers can cancel their subscription if desired, as well as the support site for asking questions.

“Just do music”

Spotify went 12 years without changing subscription prices, but now it’s doing it for a second time in about a year.

In July 2023, monthly pricing for Spotify’s Premium plan for individual users went from $10 to $11. Duo pricing went from $13 to $15, and the Family and Student plans also each increased by $1 per month. However, these sweeping pricing changes occurred at a time when rivals, like Tidal, were making similar changes. And as Spotify’s first price hike ever, it seemed more digestible.

The second price hike comes as Spotify seeks its first year of profitability. These efforts have included attempts to diversify revenue by expanding from Spotify’s traditional music-streaming service to include things like podcasts, which Spotify has reportedly invested over $1 billion in, and audiobooks, a newer business for Spotify that it fueled with a $123 million Findaway acquisition. Meanwhile, Spotify has been working on adding high-fidelity audio to its service since 2021.

Some subscribers would rather see predictable pricing than new endeavors. For example, a reported user going by “ccolburn” on Spotify’s online forum reacted to this news with a post titled, “I only want music only! Stop increasing the prices to justify adding things I don’t want!“:

I DONT want podcast in my music app. … I dont want audio books when I want music. I also dont wanna pay more for the same service. JUST DO MUSIC!!!! [sic]

Apparent subscribers have shared similar sentiments elsewhere online, like on Reddit, where “crazytalk151” recently wrote:

Can you just do music and stop with all the other crap? No I dont want your shit podcasts or audio books. Just music and the same price. Whats the best alternative? [sic]

A tightrope

But like with many subscription price hikes among streaming services, Spotify’s growing prices are tied to profitability goals. Despite having profitable quarters, the 18-year-old company hasn’t reported a profitable year.

In its Q1 2024 earnings report shared on April 23, Spotify recorded its highest quarterly profit ever, at 1 billion euros (about $1.08 billion). The company noted price increases helping to boost the average revenue it sees per user. However, Spotify’s total monthly active users fell 3 million short of its 618 million user goal. The report also followed about 1,500 layoffs in December 2023.

During Spotify’s Q1 2024 earnings call, Spotify CEO and co-founder Daniel Ek called 2024 Spotify’s “year of monetization” and said the company would focus on “strong revenue growth and margin expansion” via “ambitious plans.” Ek didn’t announce price changes at the time but noted that Spotify often reviews its “value-to-price” ratio in relation to subscription prices, as Variety reported at the time.

Spotify stock opened 5.5 percent higher on news of subscription prices rising, The Wall Street Journal reported today. However, subscribers, who are generally getting increasingly fed up with ever-rising subscription prices, will likely be less impressed by the news.

The announcement of price changes follows Spotify’s recent decision this December to brick its Car Thing hardware after releasing it to the general public in February 2022. Spotify has given some users refunds if they can provide proof of purchase. However, some users online have reported problems with getting refunds due to things like the devices being linked to a third-party or unknown account, people owning multiple devices, or people reportedly being offered Spotify Premium credits initially instead. Spotify has previously declined to specify to Ars Technica the exact criteria required for receiving a full refund on Car Thing.

As Spotify tries to push toward profitability by raising prices and adding new endeavors and by distancing itself from old ones, it walks a tightrope in maintaining the type of customer satisfaction and trust that’ll keep people subscribing.

Spotify raising prices by up to $3 as frustrated subs beg it to “just do music” Read More »

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Cable TV providers ruined cable—now they’re coming for streaming

Apple TV Plus, cable, Comcast, netflix, peacock, streaming, Tech / /

Cable 2.0 —

Comcast wants to tie its cable/Internet to your streaming subscriptions.

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Cable TV providers ruined cable—now they’re coming for streaming

In an ironic twist, cable TV and Internet provider Comcast has announced that it, too, will sell a bundle of video-streaming services for a discounted price. The announcement comes as Comcast has been rapidly losing cable TV subscribers to streaming services and seeks to bring the same type of bundling that originally drew people away from cable to streaming.

Starting on an unspecified date this month, the bundle, called Streamsaver, will offer Peacock, which Comcast owns, Apple TV+, and Netflix to people who subscribe to Comcast’s cable TV and/or broadband. Comcast already offers Netflix or Apple TV+ as add-ons to its cable TV, but Streamsaver expands Comcast’s streaming-related bundling efforts.

Comcast didn’t say how much the streaming bundle would cost, but CEO Brian Roberts said that it will “come at a vastly reduced price to anything in the market today” when announcing the bundle on Tuesday at MoffettNathanson’s 2024 Media, Internet and Communications Conference in New York, per Variety. If we factor in Peacock’s upcoming price hike, subscribing to Apple TV+, Netflix, and Peacock separately would cost $39.47 per month without ads, or $24.97/month with ads.

According to Roberts, Comcast is hoping that the upcoming package will help Comcast “add value to consumers” and “take some of the dollars out of” other streaming businesses.

For subscribers, the more immediate effect is the continuing and rapid blurring of the lines between cable and streaming services. And Comcast knows that.

As Roberts notes: “We’ve been bundling video successfully and creatively for 60 years, and so this is the latest iteration of that.”

Comcast is hemorrhaging subscribers

Last month, Comcast said it lost 487,000 cable TV subscribers in Q1 2024. It ended the quarter with 13,600,000 subscribers, compared to 14,106,000 at the end of 2023 and 16,142,000 at the end of 2022.

Comcast’s broadband subscriber base also decreased from 32,253,000 at the end of 2023 to 32,188,000.

Peacock, Comcast’s flagship streaming service, hasn’t made any money since launching in 2020 and lost $2.7 billion in 2023. However, in April, Comcast said that Peacock’s Q1 losses lessened from $704 million in Q1 2023 to $639 million in Q1 2024.

It’s worth noting that in January, Comcast raised prices for its cable and Internet services by 3 percent, blaming the price hikes on broadband investments and an increase in programming costs.

Déjà vu

One of the common reasons people abandoned cable TV were bundled packages that forced people to pay for services, like phone or Internet, or channels that they didn’t want. Now, Comcast is looking to save its shrinking subscriber base by bundling its cable TV or Internet service with some of its biggest competitors. Like streaming services, Comcast is hoping that bundling its products will deter people from canceling their subscriptions since they’re tied to each other.

Subscriber churn is also a problem in the streaming industry. Antenna, a subscription analyst company, estimates that around 25 percent of video-streaming subscribers in the US have canceled at least three such subscriptions in the last two years. These high-churn subscribers represent around 40 percent of new subscriptions and cancellations last year, Antenna told The New York Times in April.

But Comcast’s announcement hints at déjà vu as Comcast blatantly seeks to re-create the cable bundle or triple-play package using the very streaming services that are eating away at Comcast’s cable business. Ironically, Comcast is seeking to bandage a declining business by feeding some of the biggest contributors to that decline, using the same tactics that drove many customers away in the first place.

We’re expected to hear a lot more about bundled services. Last month, we learned that a Disney+, Hulu, and Max bundle would be released this summer, for example. And there’s already a lengthy list of streaming bundle packages available from third parties like Verizon and T-Mobile.

But for people who left cable to avoid overloaded bundled packages and to get away from companies like Comcast, which group cable TV or Internet with streaming services that often raise prices, limit show and movie availability and features, and increasingly focus on ads, it just isn’t worth the monthly savings.

Cable TV providers ruined cable—now they’re coming for streaming Read More »

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Prime Video subs will soon see ads for Amazon products when they hit pause

ads, Amazon, amazon prime video, streaming, Tech / /

Amazon’s ad affinity —

Amazon is adding three types of shoppable ads to Prime Video’s ad tier.

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A scene from the Prime Video original series <em>Fallout</em>.” src=”https://cdn.arstechnica.net/wp-content/uploads/2024/05/fallout-800×334.jpg”></img><figcaption> <p><a data-height=Enlarge / A scene from the Prime Video original series Fallout.

Amazon Prime Video subscribers will see new types of advertisements this broadcast year. Amazon announced today that it’s adding new ad formats to its video streaming service, hoping to encourage people to interact with the ads and shop on Amazon.

In January, Prime Video streams included commercials unless subscribers paid $3 extra per month. That has meant that watching stuff on Prime Video ad-free costs $12 per month or, if you’re also a Prime subscriber, $18 per month.

New types of Prime Video ads

Amazon has heightened focus on streaming ads this year. Those who opted for Prime Video with commercials will soon see shoppable carousel ads, interactive pause ads, and interactive brand trivia ads, as Amazon calls them. Amazon said that advertisers could buy these new displays to be shown “across the vast majority of content on Prime Video, wherever it’s streamed.” All the new ad formats allow a viewer to place advertised products in their Amazon cart.

With carousel ads, subscribers will be pushed to shop “a sliding lineup of” products during ad breaks during shows and movies, Amazon said, adding: “The ad automatically pauses so that customers can browse, and automatically resumes play when ad interaction has stopped.”

The pause ads will be visible during Prime Video TV shows, movies, and live sports. These types of ads have been around since Hulu introduced them in 2019. Since they can show up whenever someone hits the pause button, these displays mean that Prime Video users will see ads beyond their scheduled breaks.

In Prime Video’s case, pausing the program will bring up “a translucent ad featuring brand messaging and imagery, along with an ‘Add to Cart’ and ‘Learn More'” overlay, per Amazon. Advertisers can also use pause ads to acquire voluntary viewers’ email addresses (so viewers can “get more information,” per Amazon).

Amazon trivia-themed ads will also appear during shows, movies, and live sports. The ad will try to sell stuff by offering “rewards like Amazon shopping credits.”

Amazon’s ad business is growing

Amazon is already one of the three biggest digital advertising firms (in addition to Alphabet and Meta). But its interest in using its streaming service to sell ad space has grown as ad dollars continue shifting away from linear, traditional TV platforms. The streaming industry has been trying to capitalize on advertisers’ growing interest with new ad types that users can shop from. Amazon research from 2023 claims that interactive ads increase product page views and conversions for products sold on Amazon tenfold.

On the other hand, Amazon has not released research publicly on how much constant ad viewing can impact the user experience or interest in a streaming service.

Still, Amazon claimed today that Prime Video ads reach an average of 200 million people monthly. Amazon hasn’t provided a firm figure on how many Prime Video subscribers it currently has overall, however. In 2021, Amazon said that Prime, which includes Prime Video, had 200 million subscribers.

Amazon has, however, boasted about how well it is selling ads recently. In its Q1 2024 earnings report released on April 30, Amazon said its ad business grew 24 percent year over year. Most of Amazon’s ad dollars come from its retail business, as The Hollywood Reporter noted, but in a statement at the time, Amazon CEO and President Andy Jassy noted that Prime Video was also a contributor.

According to a Hub Media Entertainment survey from January to March 2024, 6,338 US TV viewers between 16 to 74 years old watched at least one hour of TV per week, and 85 percent of Prime Video subscribers in the survey are on Amazon’s ad tier. (Amazon hasn’t confirmed those figures.) The Hub Entertainment Media survey claims that Amazon has a higher ad-based-to-ad-free ratio of subscribers than all other video-streaming services examined, including Netflix, Max, and Hulu. But it’s worth noting that Amazon automatically moved all Prime Video subscribers to its ad tier in January, while others, like Netflix, introduced ad tiers as a new option to sign up for.

A fine line

Like all streamers, Amazon is toeing a fine line between using ads to boost the average revenue it makes per user and aggravating subscribers to the point of cancellation.

Amazon is already facing a lawsuit regarding ads on Prime Video that seeks class-action certification and was filed by people who purchased annual subscriptions.

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All the ways streaming services are aggravating their subscribers this week

ads, Comcast, nbcuniversal, netflix, peacock, Sony, streaming, Tech, warner bros. discovery / /
man watching TV, holding face

Streaming services like Netflix and Peacock have already found multiple ways to aggravate paying subscribers this week.

The streaming industry has been heating up. As media giants rush to establish a successful video streaming business, they often make platform changes that test subscribers’ patience and the value of streaming.

Below is a look at the most exasperating news from streaming services from this week. The scale of this article demonstrates how fast and frequently disappointing streaming news arises. Coincidentally, as we wrote this article, another price hike was announced.

We’ll also examine each streaming platform’s financial status to get an idea of what these companies are thinking (spoiler: They’re thinking about money).

Peacock’s raising prices

For the second time in the past year, NBCUniversal is bumping the price of Peacock, per The Hollywood Reporter (THR) on Monday.

As of July 18, if you try to sign up for Peacock Premium (which has ads), it’ll cost $7.99 per month, up from $5.99/month today. Premium Plus, (which doesn’t have ads), will go up from $11.99/month to $13.99/month. Annual subscription pricing for the ad plan is increasing 33.3 percent from $59.99 to $79.99, and the ad-free annual plan’s price will rise 16.7 percent from $119.99/year to $139.99/year.

Those already subscribed to Peacock won’t see the changes until August 17, six days after the closing ceremony of the 2024 Summer Olympics, which will stream on Peacock.

The pricing changes will begin eight days before the Olympics’ opening ceremony. That means that in the days leading up to the sporting event, signing up for Peacock will cost more than ever. That said, there’s still time to sign up Peacock for its current pricing.

As noted by THR, the changes come as NBCUniversal may feel more confident about its streaming service, which now includes big-ticket items, like exclusive NFL games and Oppenheimer (which Peacock streamed exclusively for a time), in addition to new features for the Olympics, like multiview.

Some outspoken subscribers, though, aren’t placated.

“Just when I was starting to like the service,” Reddit user MarkB1997 said in response to the news. “I’ll echo what everyone has been saying for a while now, but these services are pricing themselves out of the market.”

Peacock subscribers already experienced a price increase on August 17, 2023. At the time, Peacock’s Premium pricing went from $4.99/month to $5.99/month, and the Premium Plus tier from $9.99/month to $11.99/month.

Peacock’s pockets

Peacock’s price bumps appear to be a way for the younger streaming service to inch closer to profitability amid a major, quadrennial, global event.

NBCUniversal parent company Comcast released its Q1 2024 earnings report last week, showing that Peacock, which launched in July 2020, remains unprofitable. For the quarter, Peacock lost $639 million, compared to $825 million in Q4 2023 and $704 million in Q1 2023. Losses were largely attributed to higher programming costs.

Peacock’s paid subscriber count is lower than some of its rivals. The platform ended the quarter with 34 million paid users, up from 31 million at the end of 2023. Revenue also rose, with the platform pulling in $1.1 billion, representing a 54 percent boost compared to the prior year.

Sony bumps Crunchyroll prices weeks after shuttering Funimation

Today, Sony’s anime streaming service Crunchyroll announced that it’s increasing subscription prices as follows:

  • The Mega Fan Tier, which allows streaming on up to four devices simultaneously, will go from $9.99/month to $11.99/month
  • The Ultimate Fan Tier, which allows streaming on up to six devices simultaneously, will go from $14.99/month to $15.99/month

Crunchyroll’s cheapest plan ($7.99/month) remains unchanged. None of Crunchyroll’s subscription plans have ads. Crunchyroll’s also adding discounts to its store for each subscription tier, but this is no solace for those who don’t shop there on a monthly basis or at all.

The news of higher prices comes about a month after Sony shuttered Funimation, an anime streaming service it acquired in 2017. After buying Crunchyroll in 2021, Funimation was somewhat redundant for Sony. And now that Sony has converted all remaining Funimation accounts into Crunchyroll accounts (while deleting Funimation digital libraries), it’s forcing many customers to pay more to watch their favorite anime.

A user going by BioMountain on Crunchyroll said the news is “not great,” since they weren’t “a big fan of having to switch from Funimation to begin with, especially since that app was so much better” than Crunchyroll.

Interestingly, when Anime News Network asked on February 29 whether Crunchyroll would see prices rise over the next two years, the company told the publication that predicting a price change for that time frame would be improbable.

Crunching numbers

Crunchyroll had 5 million paid subscribers in 2021 but touted over 13 million in January, (plus over 89 million unpaid users, per Bloomberg). Crunchyroll president Rahul Purini has said that Crunchyroll is profitable, but not by how much.

In 2023, Goldman Sachs estimated that Crunchyroll would represent 36 percent of Sony Pictures Entertainment’s profit by 2028, compared to about 1 percent in March.

However, Purini has shown interest in growing the company further and noted to Variety in February an increase in “general entertainment” companies getting into anime.

Still, anime remains a more niche entertainment category, and Crunchyroll is more specialized than some other streaming platforms. With Sony making it so that anime fans have one less streaming service option and jacking up the prices for one of the limited options, it’s showing that it wants as much of the $20 billion anime market as possible.

Crunchyroll claimed today that its pricing changes are tied to “investment in more anime, additional services like music and games, and additional subscriber benefits.”

All the ways streaming services are aggravating their subscribers this week Read More »

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Roku OS home screen is getting video ads for the first time

ads, Roku, streaming, Tech, TVs / /

the price of cheap streaming —

Meanwhile, Roku keeps making more money.

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roku home screen

Roku

Roku CEO Anthony Wood disclosed plans to introduce video ads to the Roku OS home screen. The news highlights Roku’s growing focus on advertising and an alarming trend in the streaming industry that sees ads increasingly forced on viewers.

As spotted by The Streamable, during Roku’s Q1 2024 earnings call last week, Wood, also the company’s founder and chairman, boasted about the Roku OS home screen showing users ads “before they select an app,” avoiding the possibility that they don’t see any ads during their TV-viewing session. (The user might only use Roku to access a video streaming app for which they have an ad-free subscription.)

Wood also noted future plans to make the Roku home screen even more ad-laden:

On the home screen today, there’s the premier video app we call the marquee ad and that ad traditionally has been a static ad. We’re going to add video to that ad. So that’ll be the first video ad that we add to the home screen. That will be a big change for us.

Wood’s comments didn’t address the expected impact on the Roku user experience or whether the company thinks this might turn people off its platform. In December, Amazon made a similar move by adding autoplay video ads to the home screen of the Fire OS (which third-party TVs and Amazon-branded Fire TV sets and streaming devices use). Fire OS users who disable the ads’ autoplay function will still see ads as “a full-screen slide show of image ads,” per AFTVnews. Some users viewed the introduction as an intrusive step that went too far, and Roku may hear the same feedback.

During Roku’s earnings call, Wood also said the company is testing “other types of video ad units” and is looking for more ways to bring advertising to the Roku OS home screen.

This comes after recent efforts to expand ad presence on Roku OS, including through new FAST (free ad-supported streaming TV) channels and by putting content recommendations on the home screen for the first time, per Wood, who said the personalized content row “will be, obviously, AI-driven recommendations.”

“There’s lots of ways we’re working on enhancing the home screen to make it more valuable to viewers but also increase the monetization on the home screen,” he said.

Roku’s revenue rise

Roku saw its average revenue per user (ARPU) drop from $41.03 in Q3 of its 2023 financial year to $39.92 in Q4 2023 (in Q4 2022, the company reported an ARPU of $41.68). Last week, Roku reported that ARPU, a key metric for the streaming industry these days, rose to $40.65 in Q1 2024. Meanwhile, Roku’s active account count rose by 1.6 million users from the prior quarter to 81.6 million.

“Roku has a direct relationship with more than 81 million Streaming Households, and we are deepening relationships with third-party platforms, including [demand side platforms], retail media networks, and measurement partners. Our business remains well positioned to capture the billions of dollars in traditional TV ad budgets that will shift to streaming,” an April 25 letter to shareholders [PDF] authored by Wood and Roku CFO Dan Jedda reads.

Like many streaming companies, a shift toward ads has resulted in higher revenue potential and user discontent. In its Q1 2024 results, Roku reported that revenue for its Devices business reached $126.5 million, compared to $754.9 for its Platform business, which drives most of its revenue through ad sales, representing a 19 percent year-over-year (YoY) increase. Overall, revenue rose 19 percent YoY to $882 million, and Roku’s gross profit grew 15 percent YoY to $388 million.

But growing revenue doesn’t equate to an improved user experience. For example, an Accenture survey of 6,000 “global consumers” noted by The Streamable found that 52.2 percent of participants thought that streaming platform-recommended content “did not match their interests.” Similarly, an October TiVo survey of 4,500 viewers in the US and Canada ranked “streaming apps / home screen / carousel ads” as the fourth most popular method of content discovery, after word of mouth, commercials aired during other shows, and social media. While Roku is a budget brand associated with more affordable TVs and streaming devices, excessive ads could make people reconsider the true price of these savings.

Despite people’s ad aversion, Roku intends to find more ways to drive advertising opportunities. Among those ideas being explored is the ability to show ads over anything plugged into the TV.

Roku OS home screen is getting video ads for the first time Read More »

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Password crackdown leads to more income for Netflix

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Sharing is caring —

Netflix to stop reporting subscriber numbers, prioritizing viewer engagement instead.

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screen with netflix login

Bloomberg

Netflix’s crackdown on password sharing helped the streaming service blow past Wall Street’s earnings forecasts, but its shares fell after it said it planned to stop regularly disclosing its subscriber numbers.

The company’s operating income surged 54 percent in the first quarter as it added 9.3 million subscribers worldwide, proving that the efforts to reduce password sharing it launched last year have had more lasting benefits than some investors expected.

However, Netflix said on Thursday that from next year it would stop revealing its total number of subscribers, a metric that has been a crucial benchmark for investors in the streaming era.

In its letter to shareholders, Netflix said it was shifting its focus to engagement—the amount of time its subscribers spend on the service—while also developing new price points and sources of revenue, including advertising.

“Each incremental member has a different business impact” with the new subscription plans, Greg Peters, co-chief executive, said in a call with investors. “And that means the historical simple math that we all did—the number of members times the monthly price—is increasingly less accurate in capturing the state of the business.”

He added that Netflix would “periodically update” on subscriber figures when it hits “major milestones.”

Paolo Pescatore, an analyst at PP Foresight, said Netflix’s decision to no longer disclose quarterly subscriptions starting in 2025 “will not go down well.”

“No matter the company’s attempt to switch focus from subscribers to financials, net [subscriber] adds is the key metric everyone wants to see,” he said.

The latest results showed there was still room for growth as a result of its password crackdown and push into advertising, Pescatore added. Netflix said memberships to its advertising-supported tier rose 65 percent from the previous quarter.

Before Thursday’s report the streaming pioneer’s shares had risen 30 percent this year, significantly outperforming the broader market. The shares fell 4.7 percent in after-hours trading following the earnings report.

Netflix executives said among their primary goals was improving the variety and quality of their entertainment, including television shows, movies, and games. It recently appointed Dan Lin as the new head of its film division.

“Even though we have made and we are making great films, we want to make them better,” said Ted Sarandos, co-chief executive. He added that he saw no need to spend more money on content.

Netflix has been pushing further into sports-related content, including a $5 billion deal to livestream World Wrestling Entertainment’s flagship Raw program in the US over the next decade.

It is also offering a livestream of a fight between Mike Tyson and Jake Paul in July, leading analysts to question whether the company plans to move further into live sport. “We’re not anti-sports, but pro-profitable growth,” Sarandos said.

Netflix reported earnings of $5.28 a share, well ahead of Wall Street forecasts of $4.51, while its number of subscribers rose 16 percent to 269 million from a year earlier.

Its revenue forecast for the current quarter of $9.49 billion was slightly below Wall Street forecasts of about $9.5 billion. But Netflix said it expected revenue to grow between 13 and 15 percent for the full year.

The company said it generated strong engagement in the first quarter from subscribers in the UK with Fool Me Once, which had 98 million views. Other standouts included the drama series Griselda with 66.4 million views and 3 Body Problem with about 40 million.

© 2024 The Financial Times Ltd. All rights reserved. Not to be redistributed, copied, or modified in any way.

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CNN, record holder for shortest streaming service, wants another shot

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CNN++? —

New CNN head thinks CNN+ “was abandoned rather briskly.” 

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: The logo of the US tv channel CNN is shown on the display of a smartphone on April 22, 2020

On March 29, 2022, CNN+, CNN’s take on a video streaming service, debuted. On April 28, 2022, it shuttered, making it the fastest shutdown of any launched streaming service. Despite that discouraging superlative, CNN has plans for another subscription-based video streaming platform, Financial Times (FT) reported on Wednesday.

Mark Thompson, who took CNN’s helm in August 2023, over a year after CNN+’s demise, spoke with FT about evolving the company. The publication reported that Thompson is “working on plans for a digital subscription streaming service.” The executive told the publication that a digital subscription, including digital content streaming, is “a serious possibility,” adding, “no decisions had been made, but I think it’s quite likely that we’ll end up there.”

CNN++, or whatever a new CNN streaming package might be named, would not just be another CNN+, per Thompson.

“We’ll know in a few years time if we’re beginning to make progress, even if that still doesn’t look like it because of the aggregation of declining platforms and growing ones,” he said, requesting patience regarding the next chapter in CNN streaming.

Thompson noted that success “won’t happen overnight,” which suggests a slow timeline.

CNN+’s short ride

Thompson told FT that CNN+ was “a big, bold experiment which was abandoned rather briskly.”

Company executives discussed plans for a CNN streaming service as early as December 2020, and in May 2021, employees learned that CNN+ was happening, Deadline reported. By July 2021, CNN confirmed the plans publicly.

But under a year later, CNN+ was no longer available, with the closure largely viewed as a casualty of parent company WarnerMedia merging with Discovery to form Warner Bros. Discovery (WBD) 10 days after CNN+’s launch. The merger meant CNN now had a parent company that already owned the Discovery+ streaming service and HBO Max; it also had interest in merging Discovery content with that of HBO. In August 2022, a few months after CNN+ closed, WBD announced Max as its flagship streaming service, merging what was formerly HBO Max with Discovery+.

“In a complex streaming market, consumers want simplicity and an all-in[-one] service which provides a better experience and more value than stand-alone offerings,” Discovery’s streaming boss J.B. Perrette said in statement regarding CNN+’s closure.

CNN+ accrued high-profile news anchors, and in its three weeks of availability, it had an estimated subscriber count of 100,000–150,000, according to Variety, which reported that the early figure put the streaming service on track for year-one quotas. However, CNBC later reported that daily viewership was just around 4,000, citing an anonymous source.

In an internal meeting, Perrette showed “frustration” that CNN moved forward with CNN+’s rollout despite its parent company’s merger plans, according to CNN. Perrette reportedly told employees that “some of this was avoidable.” CNN’s report noted that during the merger process, Discovery executives were not legally allowed to communicate with CNN executives.

CNN+’s 29-day existence makes it the shortest-lived streaming service. It took the record from Quibi, which launched in April 8, 2020, and announced on October 21, 2020, that it was throwing in the towel (Roku eventually bought Quibi for cheap).

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Roku forcing 2-factor authentication after 2 breaches of 600K accounts

passwords, Roku, Security, smart tvs, streaming, Tech, two-factor authentication / /

Roku account breach —

Accounts with stored payment information went for as little as $0.50 each.

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Roku logo on TV with remote in foreground

Getty Images

Everyone with a Roku TV or streaming device will eventually be forced to enable two-factor authentication after the company disclosed two separate incidents in which roughly 600,000 customers had their accounts accessed through credential stuffing.

Credential stuffing is an attack in which usernames and passwords exposed in one leak are tried out against other accounts, typically using automated scripts. When people reuse usernames and passwords across services or make small, easily intuited changes between them, actors can gain access to accounts with even more identifying information and access.

In the case of the Roku attacks, that meant access to stored payment methods, which could then be used to buy streaming subscriptions and Roku hardware. Roku wrote on its blog, and in a mandated data breach report, that purchases occurred in “less than 400 cases” and that full credit card numbers and other “sensitive information” was not revealed.

The first incident, “earlier this year,” involved roughly 15,000 user accounts, Roku stated. By monitoring these accounts, Roku identified a second incident, one that touched 576,000 accounts. These were collectively “a small fraction of Roku’s more than 80M active accounts,” the post states, but the streaming giant will work to prevent future such stuffing attacks.

The affected accounts will have their passwords reset and will be notified, along with having charges reversed. Every Roku account, when next requiring a login, will now need to verify their account through a link sent to their email address. Alternatively, one can use the device ID of any linked Roku device, according to Roku’s support page. (Forcing this upgrade yourself is probably a good idea for past or present Roku owners.)

Security blog BleepingComputer reported around the time of the incident that breached Roku accounts were sold for as little as 50 cents each and likely obtained using commonly available stuffing tools that bypass brute-force protections through proxies and other means. BleepingComputer reported that “a source” tied Roku’s recent updates to its Dispute Resolution Terms, which all but locked Roku devices until a customer agreed, to the fraudulent activity. Roku told BleepingComputer that the two were not related.

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Prime Video looking to fix “extremely sloppy mistakes” in library, report says

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Morfydd Clark is Galadriel in <em>The Lord of the Rings: The Rings of Power</em>.” src=”https://cdn.arstechnica.net/wp-content/uploads/2022/07/lotr-rings-of-power-listing-800×450.png”></img><figcaption> <p><a data-height=Enlarge / Morfydd Clark is Galadriel in The Lord of the Rings: The Rings of Power.

Amazon Studios

Subscribers lodged thousands of complaints related to inaccuracies in Amazon’s Prime Video catalog, including incorrect content and missing episodes, according to a Business Insider report this week. While Prime Video users aren’t the only streaming users dealing with these problems, Insider’s examination of leaked “internal documents” brings more perspective into the impact of mislabeling and similar errors on streaming platforms.

Insider didn’t publish the documents but said they show that “60 percent of all content-related customer-experience complaints for Prime Video last year were about catalogue errors,” such as movies or shows labeled with wrong or missing titles.

Specific examples reportedly named in the document include Season 1, Episode 2 of The Rings of Power being available before Season 1, Episode 1; character names being mistranslated; Continuum displaying the wrong age rating; and the Spanish-audio version of Die Hard With a Vengeance missing a chunk of audio.

The documents reportedly pointed to problems with content localization, noting the “poor linguistic quality of assets” related to a “lack of in-house expertise” of some languages. Prime Video pages with these problems suffered from 20 percent more engagement drop-offs, BI said, citing one of the documents.

Following Insider’s report, however, Quartz reported that an unnamed source it described as “familiar with the matter” said the documents were out of date, despite Insider claiming that the leaked reports included data from 2023. Quartz’s source also claimed that customer engagement was not affected,

Ars Technica reached out to Amazon for comment but didn’t hear back in time for publication. The company told Insider that “catalogue quality is an ongoing priority” and that Amazon takes “it seriously and work[s] relentlessly alongside our global partners and dedicated internal teams to continuously improve the overall customer experience.”

Other streaming services have errors, too

Insider’s report focuses on leaked documents regarding Prime Video, but rival streaming services make blunders, too. It’s unclear how widespread the problem is on Prime Video or across the industry. There are examples of people reporting Prime Video inaccuracies online, like on Amazon’s forum or on Reddit. But with some platforms not offering online forums and it being impossible to know how frequently users actually report spotted problems, we can’t do any apples-to-apples comparisons. We also don’t know if these problems are more prevalent for subscribers living outside of the US.

Beyond Prime Video, users have underscored similar inaccuracies within the past year on rival services, like Disney+, Hulu, and Netflix. A former White Collar executive producer pointed out that the show’s episodes were mislabeled and out of order on Netflix earlier this month. Inaccurate content catalogs appear more widespread if you go back two years or more. Some video streamers (like (Disney and Netflix) have pages explaining how to report such problems.

Streaming services have only gotten more expensive and competitive, making such mistakes feel out of place for the flagship video platform of a conglomerate in 2024.

And despite content errors affecting more than just Prime Video, Insider’s report provides a unique look at the problem and efforts to fix it.

Prime Video looking to fix “extremely sloppy mistakes” in library, report says Read More »

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The lines between streaming and cable continue to blur

ads, cable, Disney, Disney Plus, netflix, streaming, Tech / /

Here we go again —

Disney+ to offer 24/7 channels to play Star Wars content, commercials.

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O.B., aka Ouroboros, in Marvel's <em>Loki</em> show, which streams on Disney+.” src=”https://cdn.arstechnica.net/wp-content/uploads/2024/04/ARC-201-10072_R-1200×800-5b2df79-800×533.jpg”></img><figcaption> <p><a data-height=Enlarge / O.B., aka Ouroboros, in Marvel’s Loki show, which streams on Disney+.

Despite promises of new and improved TV and movie viewing experiences, streaming services remain focused on growing revenue and app usage. As a result of that focus, streaming companies are mimicking the industry they sought to replace—cable.

On Monday, The Information reported that Disney plans to add “a series” of channels to the Disney+ app. Those channels would still be streamed and require a Disney+ subscription to access. But they would work very much like traditional TV channels, featuring set programming that runs 24/7 with commercials. Disney hasn’t commented on the report.

Disney is exploring adding channels to Disney+ with “programming in specific genres, including either Star Wars or Marvel-branded shows,” The Information said, citing anonymous “people involved in the planning.” It’s unknown when the Disney+ channels are expected to launch.

The report comes as streaming services continue trying to find ways to capitalize off cable companies’ customer base. NBCUniversal’s Peacock streaming service already offers subscribers over 50 always-on live channels. Hulu and Paramount+ offer live TV with cable channels. Streaming platforms are also eager to license content normally delegated to traditional TV channels, including old shows like Suits, the 2023 streaming record-setter, and live sporting events like WWE Raw.

Channel surfing 2.0

If you’ve followed the streaming industry lately, you won’t be surprised to hear that ad dollars are reportedly behind the push for live channels. Disney+, like many streaming services, aims to be profitable by the end of Disney’s 2024 fiscal year and extract as much revenue from each subscriber as possible (including by using tactics like password crackdowns) to fuel profits.

The news follows similar moves by Disney, including adding Hulu to the Disney+ app, as well as plans to add ESPN to Disney+, too, according to The Information. Disney is also attempting to launch a joint sports-streaming app with Fox and Warner Bros. Discovery (WBD). It’s not hard to imagine Disney one day (assuming the app ever debuts) making the sports app’s content accessible through Disney+.

“The idea is to make Disney+ a service that has something for everyone, anytime,” The Information reported.

That sounds an awful lot like cable, which spent years growing customers’ monthly bills by adding more channels and bundles aimed at specific interests, like children’s entertainment, sports, and lifestyle. The ability to hop from on-demand Disney kids’ movies to on-demand sitcoms on Hulu to live programming centered on (the seemingly endless piles of) Marvel and Star Wars content feels a lot like channel surfing. It wasn’t too long ago when channel surfing was viewed as a time-suck.

Netflix has also reportedly considered ways to unite other streaming platforms with Netflix in order to extend the amount of time spent on Netflix. In late 2022, Netflix “explored creating a store within its app for users to subscribe to and watch other streaming services, all without leaving the Netflix app,” The Information said, citing an unnamed person “who was involved in those exploratory discussions.” Netflix reportedly decided not to move ahead with the plans for now but still could. It hasn’t commented on The Information’s report.

As we saw with Netflix’s password crackdown and streaming’s shift to ads, streaming companies tend to copy each other’s strategies for revenue growth. And live channels could be something more streaming companies get involved in, as WBD and Amazon, as examples, already have (albeit separate from their flagship, on-demand streaming apps, which differs from what Disney+’s live channel reportedly will reportedly be like).

Disney, notably, is no stranger to the business of online live channels, having 21 similar offerings within the ABC.com app, including a channel for ABC News and another for General Hospital.

Subscription-based streaming services may even have an easier time competing for ad dollars than free, ad-supported TV (FAST) streaming channels, such as those on Tubi and Pluto TV. Susan Schiekofer, chief digital investment officer for GroupM, the top US ad-buying company, told The Information that advertisers might feel more comfortable allotting dollars to ad-supported channels that are tied to users who have already spent money on a subscription.

Streaming services initially were a way to get only the content you wanted on demand and commercial-free. But the report about Disney+ and Netflix are just two examples of growing interest in reinvigorating the strategies of linear TV. Instead of jumping from network to network within cable, there’s interest in getting people to jump from one streaming service to another within one platform—with plenty of commercials along the way.

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