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Check out the first trailer for Masters of the Universe

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Ars readers of a certain age no doubt remember the 1980s He-Man and the Masters of the Universe series (and its spinoff, She-Ra: Princess of Powers) and the many, many offshoots of this hugely popular Mattel franchise, including an extensive line of action figures. Amazon MGM Studios no doubt hopes to cash in on any lingering nostalgia with its forthcoming film, Masters of the Universe. Judging by the extended teaser trailer, we’re getting an origin story for He-Man.

It’s not the first time someone has turned He-Man into a feature film: Dolph Lundgren starred in 1987’s Masters of the Universe, a critical and box office bomb that also featured Frank Langella as arch-villain Skeletor. Its poor reception might have stemmed from the 1987 film deviating significantly from the original cartoon, angering fans. But frankly, it was just a bad, cheesy movie, though it still has its share of cult fans today.

This latest big-screen live-action adaptation has been languishing in development hell for nearly two decades. There were rumors in 2007 that John Woo would direct a He-Man feature for Warner Bros., but the project never got the green light. Sony Pictures gained the rights in 2009, and there were multiple script rewrites and much shuffling of possible directors (with John Chu, McG, and David S. Goyer among the candidates).

This went on until 2022, when Netflix acquired the rights on the heels of its success with a pair of animated shows starring Kyle Allen as He-Man. Netflix canceled the project the following year, citing budget concerns, so Allen never got that big-screen break. And Amazon MGM stepped in, tapping Travis Knight (Bumblebee, Kubo and the Two Strings) as director and casting Nicholas Galitzine (2021’s Cinderella, 100 Nights of Hero) as He-Man.

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‘Rec Room’ to Bring He-Man Avatars in ‘Masters of the Universe’ Event

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Social VR platform Rec Room is getting another big brand collaboration with the limited-time release of avatar items based on the world of Masters of the Universe, which will let you transform into He-Man, Teela, or the dastardly Skeletor.

From December 15th to March 31st, Rec Room users will be able to don the armor inspired by the legendary heroes and boney villain from the Masters of the Universe franchise. To get a copy of the avatar items, just visit the stylized pop-up of Castle Grayskull which will be in the platform’s Rec Center hub.

Ok, so He-Man is clearly missing the massive, rippling muscles you’ll see in all of the franchise’s cartoons, which include the original ’80s show, 2002 reboot, and 2021 re-reboots, but the trailer is certainly on point with everything else:

The collaboration represents another big step for Rec Room, as content is based on the official Masters of the Universe IP owned by Mattel. In the past, Rec Room has run similar events too, such as its collaboration with the NBA to bring team jerseys and branded basketballs to the platform and an event featuring popular YouTuber Mr. Beast.

As a platform that tends to skew to the younger crowd thanks to it not only being free, but available cross-platform across essentially all flatscreen devices and VR headsets, the He-Man licensing agreement may prove as a valuable test case for similar brand engagement vehicles in the future. After all, Mattel owns a mountain of kid-friendly IP that may just as well fit in the growing platform, including Barbie, Hot Wheels, Polly Pocket, Thomas & Friends, Monster High, Bob The Builder, and Pingu to name a few.

And all of that’s possible thanks to Rec Room’s $294 million lifetime financing and reported $3.5 billion valuation. Since the studio last reported Q1 2022 data, Rec Room has attracted over 75 million lifetime users across all platforms, with a reported 29 million active players worldwide.

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