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at-monopoly-trial,-zuckerberg-redefined-social-media-as-texting-with-friends

At monopoly trial, Zuckerberg redefined social media as texting with friends


“The magic of friends has fallen away”

Mark Zuckerberg played up TikTok rivalry at monopoly trial, but judge may not buy it.

The Meta monopoly trial has raised a question that Meta hopes the Federal Trade Commission (FTC) can’t effectively answer: How important is it to use social media to connect with friends and family today?

Connecting with friends was, of course, Facebook’s primary use case as it became the rare social network to hit 1 billion users—not by being acquired by a Big Tech company but based on the strength of its clean interface and the network effects that kept users locked in simply because all the important people in their life chose to be there.

According to the FTC, Meta took advantage of Facebook’s early popularity, and it has since bought out rivals and otherwise cornered the market on personal social networks. Only Snapchat and MeWe (a privacy-focused Facebook alternative) are competitors to Meta platforms, the FTC argues, and social networks like TikTok or YouTube aren’t interchangeable, because those aren’t destinations focused on connecting friends and family.

For Meta CEO Mark Zuckerberg, however, those early days of Facebook bringing old friends back together are apparently over. He took the stand this week to testify that the FTC’s market definition ignores the reality that Meta contends with today, where “the amount that people are sharing with friends on Facebook, especially, has been declining,” CNN reported.

“Even the amount of new friends that people add … I think has been declining,” Zuckerberg said, although he did not indicate how steep the decline is. “I don’t know the exact numbers,” Zuckerberg admitted. Meta’s former chief operating officer, Sheryl Sandberg, also took the stand and reportedly testified that while she was at Meta, “friends and family sharing went way down over time . . . If you have a strategy of targeting friends and family, you’d have serious revenue issues.”

In particular, TikTok’s explosive popularity has shifted the dynamics of social media today, Zuckerberg suggested. For many users, “apps now serve primarily as discovery engines,” Zuckerberg testified, and social interactions increasingly come from sharing fun creator content in private messages, rather than through engaging with a friend or family member’s posts.

That’s why Meta added Reels, Zuckerberg testified, and, more recently, TikTok Shop-like functionality. To stay relevant, Meta had to make its platforms more like TikTok, investing heavily in its discovery algorithm, and even willing to irk loyal Instagram users by turning their perfectly curated square grids into rectangles, Wired noted in a piece probing Meta’s efforts to lure TikTok users to Instagram.

There was seemingly no bridge too far, because Zuckerberg said, “TikTok is still bigger than either Facebook or Instagram, and I don’t like it when our competitors do better than us.” And since Meta has no interest in buying TikTok, due to fears of basing business in China, Big Tech on Trial reported, Meta’s only choice was to TikTok-ify its apps to avoid a mass exodus after Facebook users started declining for the first time in 2022. Committing to this future, the next year, Meta doubled the amount of force-fed filler in Instagram feeds.

Right now, Meta is positioning TikTok as one of Meta’s biggest competitors, with Meta supposedly flagging it a “top priority” and “highly urgent” competitive threat as early as 2018, Zuckerberg said. Further, Zuckerberg testified that while TikTok’s popularity grew, Meta’s “growth slowed down dramatically,” TechCrunch reported. And perhaps most persuasively, when TikTok briefly went dark earlier this year, some TikTokers moved to Instagram, Meta argued, suggesting that some users consider the platforms interchangeable.

If Meta can convince the court that the FTC’s market definition is wrong and that TikTok is Meta’s biggest rival, then Meta’s market share drops below monopolist standards, “undercutting” the FTC’s case, Big Tech on Trial reported.

But are Facebook and Instagram substitutes for TikTok?

Although Meta paints the picture that TikTok users naturally gravitated to Instagram during the TikTok outage, it’s clear that Meta advertised heavily to move them in that direction. There was even a conspiracy theory that Meta had bought TikTok in the hours before TikTok went down, Wired reported, as users noticed Meta banners encouraging them to link their TikTok accounts to Meta platforms. However, even the reported Meta ad blitz seemingly didn’t sway that many TikTok users, as Sensor Tower data at the time apparently indicated that “Instagram and Facebook appeared to receive only a modest increase in daily active users and downloads” during the TikTok outage, Wired reported.

Perhaps a more interesting question that the court may entertain is not where TikTok users go when TikTok is down, but where Instagram or Facebook users turn if they no longer want to use those platforms. If the FTC can argue that people seeking a destination to connect with friends or family wouldn’t substitute TikTok for that purpose, their market definition might fly.

Kenneth Dintzer, a partner at Crowell & Moring and the former lead attorney in the DOJ’s winning Google search monopoly case, told Ars that the chief judge in the case, James Boasberg, made clear at summary judgment that acknowledging Meta’s rivalry with TikTok “doesn’t really answer the question about friends and family.”

So even though Zuckerberg was “pretty persuasive,” his testimony on TikTok may not move the judge much. However, there was one exchange at the trial where Boasberg asked, “How much does it matter if friends are on a particular platform, if friends can share outside of it?” Zuckerberg praised this as a “good question” and “explained that it doesn’t matter much because people can fluidly share across platforms, using each one for its value as a ‘discovery engine,'” Big Tech on Trial reported.

Dintzer noted that Zuckerberg seemed to attempt to float a different theory explaining why TikTok was a valid rival—curiously attempting to redefine “social media” to overcome the judge’s skepticism in considering TikTok a true Meta rival.

Zuckerberg’s theory, Dintzer said, suggests that “if I open up something on TikTok or on YouTube, and I send it to a friend, that is social media.”

But that broad definition could be problematic, since it would suggest that all texting and messaging are social media, Dintzer said.

“That didn’t seem particularly persuasive,” Dintzer said. Although that kind of social sharing is “certainly something that people enjoy,” it still “doesn’t seem to be quite the same thing as posting something on Facebook for your friends and family.”

Another wrinkle that may scramble Meta’s defense is that Meta has publicly declared that its priority is to bring back “OG Facebook” and refresh how friends and family connect on its platforms. Just today, Instagram chief Adam Mosseri announced a new Instagram feature called “blend” that strives to connect friends and family through sharing access to their unique discovery algorithms.

Those initiatives seem like a strategy that fully relies on Meta’s core use case of connecting friends and family (and network effects that Zuckerberg downplayed) to propel engagement that could spike revenue. However, that goal could invite scrutiny, perhaps signaling to the court that Meta still benefits from the alleged monopoly in personal social networking and will only continue locking in users seeking to connect with friends and family.

“The magic of friends has fallen away,” Meta’s blog said, which, despite seeming at odds, could serve as both a tagline for its new “Friends” tab on Facebook and the headline of its defense so far in the monopoly trial.

Photo of Ashley Belanger

Ashley is a senior policy reporter for Ars Technica, dedicated to tracking social impacts of emerging policies and new technologies. She is a Chicago-based journalist with 20 years of experience.

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zuckerberg’s-2012-email-dubbed-“smoking-gun”-at-meta-monopoly-trial

Zuckerberg’s 2012 email dubbed “smoking gun” at Meta monopoly trial


FTC’s “entire” monopoly case rests on decade-old emails, Meta argued.

Starting the Federal Trade Commission (FTC) antitrust trial Monday with a bang, Daniel Matheson, the FTC’s lead litigator, flagged a “smoking gun”—a 2012 email where Mark Zuckerberg suggested that Facebook could buy Instagram to “neutralize a potential competitor,” The New York Times reported.

And in “another banger of an email from Zuckerberg,” Brendan Benedict, an antitrust expert monitoring the trial for Big Tech on Trial, posted on X that the Meta CEO wrote, “Messenger isn’t beating WhatsApp. Instagram was growing so much faster than us that we had to buy them for $1 billion… that’s not exactly killing it.”

These messages and others, the FTC hopes to convince the court, provide evidence that Zuckerberg runs Meta by the mantra “it’s better to buy than compete”—seemingly for more than a decade intent on growing the Facebook empire by killing off rivals, allegedly in violation of antitrust law. Another message from Zuckerberg exhibited at trial, Benedict noted on X, suggests Facebook tried to buy yet another rival, Snapchat, for $6 billion.

“We should probably prepare for a leak that we offered $6b… and all the negative [attention] that will come from that,” the Zuckerberg message said.

At the trial, Matheson suggested that “Meta broke the deal” that firms have in the US to compete to succeed, allegedly deciding “that competition was too hard, and it would be easier to buy out their rivals than to compete with them,” the NYT reported. Ultimately, it will be up to the FTC to prove that Meta couldn’t have achieved its dominance today without buying Instagram and WhatsApp (in 2012 and 2014, respectively), while legal experts told the NYT that it is “extremely rare” to unwind mergers approved so many years ago.

Later today, Zuckerberg will take the stand and testify for perhaps seven hours, likely being made to answer for these messages and more. According to the NYT, the FTC will present a paper trail of emails where Zuckerberg and other Meta executives make it clear that acquisitions were intended to remove threats to Facebook’s dominance in the market.

It’s apparent that Meta plans to argue that it doesn’t matter what Zuckerberg or other executives intended when pursuing acquisitions. In a pretrial brief, Meta argued that “the FTC’s case rests almost entirely on emails (many more than a decade old) allegedly expressing competitive concerns” but suggested that this is only “intent” evidence, “without any evidence of anticompetitive effects.”

FTC may force Meta to spin off Instagram, WhatsApp

It is the FTC’s burden to show that Meta’s acquisitions harmed consumers and the market (and those harms outweigh any believable pro-competitive benefits alleged by Meta), but it remains to be seen whether Meta will devote ample time to testifying that “Mark Zuckerberg got it wrong” when describing his rationale for acquisitions, Big Tech on Trial noted.

Meta’s lead lawyer, Mark Hansen, told Law360 that “what people thought at Meta is not really what this case is.” (For those keeping track of who’s who in this case, Hansen apparently once was the boss of James Boasberg, the judge in the case, Big Tech on Trial reported.)

The social media company hopes to convince the court that the FTC’s case is political. So far, Meta has accused the FTC of shifting its market definition while willfully overlooking today’s competitive realities online, simply to punish a tech giant for its success.

In a blog post on Sunday, Meta’s chief legal officer, Jennifer Newstead, accused the FTC of lobbing a “weak case” that “ignores reality.” Meta insists that the FTC has “gerrymandered a fictitious market” to exclude Meta’s actual rivals, like TikTok, X, YouTube, or LinkedIn.

Boasberg will be scrutinizing the market definition, as well as alleged harms, and the FTC will potentially struggle to win him over on the merits of their case. Big Tech on Trial—which suggested that Meta’s acquisitions, if intended to kill off rivals, would be considered “a textbook violation of the antitrust laws”—noted that the court previously told the FTC that the agency had an “uphill climb” in proving its market definition. And because Meta’s social platforms are free, it’s harder to show direct evidence of consumer harms, experts have noted.

Still, for Meta, the stakes are high, as the FTC could pursue a breakup of the company, including requiring Meta to spin off WhatsApp and Instagram. Losing Instagram would hit Meta’s revenue hard, as Instagram is supposed to bring in more than half of its US ad revenue in 2025, eMarketer forecasted last December.

The trial is expected to last eight weeks, but much of the most-anticipated testimony will come early. Facebook’s former chief operating officer, Sheryl Sandberg, as well as Kevin Systrom, co-founder of Instagram, are expected to testify this week.

All unsealed emails and exhibits will eventually be posted on a website jointly managed by the FTC and Meta, but Ars was not yet provided a link or timeline for when the public evidence will be posted online.

Meta mocks FTC’s “ad load theory”

The FTC is arguing that Meta overpaid to acquire Instagram and WhatsApp to maintain an alleged monopoly in the personal social networking market that includes rivals like Snapchat and MeWe, a social networking platform that brands itself as a privacy-focused Facebook alternative.

In opening arguments, the FTC alleged that once competition was eliminated, Meta then degraded the quality of its platforms by limiting user privacy and inundating users with ads.

Meta has defended its acquisitions by arguing that it has improved Instagram and WhatsApp. At trial, Meta’s lawyer Hansen made light of the FTC’s “ad load theory,” stirring laughter in the reportedly packed courtroom, Benedict posted on X.

“If you don’t like an ad, you scroll past it. It takes about a second,” Hansen said.

Meanwhile, Newstead, who reportedly attended opening arguments, argued in her blog that “Instagram and WhatsApp provide a model for what successful acquisitions can achieve: Meta has made Instagram and WhatsApp better, more reliable and more secure through billions of dollars and millions of hours of investment.”

By breaking up these acquisitions, Hansen argued, the FTC would be sending a strong message to startups that “would kill entrepreneurship” by seemingly taking mergers and acquisitions “off the table,” Benedict posted on X.

To defeat the FTC, Meta will likely attempt to broaden the market definition to include more rivals. In support of that, Meta has already pointed to the recent TikTok ban driving TikTok users to Instagram, which allegedly shows the platforms are interchangeable, despite the FTC differentiating TikTok as a video app.

The FTC will likely lean on Meta’s internal documents to show who Meta actually considers rivals. During opening arguments, for example, the FTC reportedly shared a Meta document showing that Meta itself has agreed with the FTC and differentiated Facebook as connecting “friends and family,” while “LinkedIn connects coworkers” and “Nextdoor connects neighbors.”

“Contemporaneous records reveal that Meta and other social media executives understood that users flock to different platforms for different purposes and that Facebook, Instagram, and WhatsApp were specifically designed to operate in a distinct submarket for family and friend connections,” the American Economic Liberties Project, which is partnering with Big Tech on Trial to monitoring the proceedings, said in a press statement.

But Newstead suggested that “evidence of fierce and increasing competition in the market has only grown in the four years since the FTC’s complaint was filed,” and Meta now “faces strong competition in a rapidly shifting tech landscape that includes American and foreign competitors.”

To emphasize the threats to US consumers and businesses, Newstead also invoked the supposed threat to America’s AI leadership if one of the country’s leading tech companies loses momentum at this key moment.

“It’s absurd that the FTC is trying to break up a great American company at the same time the Administration is trying to save Chinese-owned TikTok,” Newstead said. “And, it makes no sense for regulators to try and weaken US companies right at the moment we most need them to invest in winning the competition with China for leadership in AI.”

Trump’s FTC appears unlikely to back down

Zuckerberg has been criticized for his supposed last-ditch attempts to push the Trump administration to pause or toss the FTC’s case. Last month, the CEO visited Trump in the Oval Office to discuss a settlement, Politico reported, apparently worrying officials who don’t want Trump to bail out Meta.

On Monday, the FTC did not appear to be wavering, however, prompting alarm bells in the tech industry.

Patrick Hedger, the director of policy for NetChoice—a trade group that represents Meta and other Big Tech companies—warned that if the FTC undoes Meta’s acquisitions, it would harm innovation and competition while damaging trust in the FTC long-term.

“This bait-and-switch against Meta for acquisitions approved over 10 years ago in the fiercely competitive social media marketplace will have serious ripple effects not only for the US tech industry, but across all American businesses,” Hedger said.

Seemingly accusing Donald Trump’s FTC of pursuing Lina Khan’s alleged agenda against Big Tech, Hedger added that “with Meta at the forefront of open-source AI innovation and a global competitor, the outcome of this trial will have spillover into the entire economy. It will create a fear among businesses that making future, pro-competitive investments could be reversed due to political discontent—not the necessary evidence traditionally required for an anticompetitive claim.”

Big Tech on Trial noted that it’s possible that the FTC could “vote to settle, withdraw, or pause the case.” Last month, Trump fired the two Democrats, eliminating a 3–2 split and ensuring only Republicans are steering the agency for now.

But Trump’s FTC seems determined to proceed in attempts to disrupt Meta’s business. FTC Chair Andrew Ferguson told Fox Business Monday that “antitrust laws can help make sure that no private sector company gets so powerful that it affects our lives in ways that are really bad for all Americans,” and “that’s what this trial beginning today is all about.”

Photo of Ashley Belanger

Ashley is a senior policy reporter for Ars Technica, dedicated to tracking social impacts of emerging policies and new technologies. She is a Chicago-based journalist with 20 years of experience.

Zuckerberg’s 2012 email dubbed “smoking gun” at Meta monopoly trial Read More »

after-“glitter-bomb,”-cops-arrested-former-cop-who-criticized-current-cops-online

After “glitter bomb,” cops arrested former cop who criticized current cops online

The police claimed that “the fraudulent Facebook pages posted comments on Village of Orland Park social media sites while also soliciting friend requests from Orland Park Police employees and other citizens, portraying the likeness of Deputy Chief of Police Brian West”—and said that this was both Disorderly Conduct and False Personation, both misdemeanors.

West got permission from his boss to launch a criminal investigation, which soon turned into search warrants that surfaced a name: retired Orland Park sergeant Ken Kovac, who had left the department in 2019 after two decades of service. Kovac was charged, and he surrendered himself at the Orland Park Police Department on April 7, 2024.

The police then issued their press release, letting their community know that West had witnessed “demeaning comments in reference to his supervisory position within the department from Kovac’s posts on social media”—which doesn’t sound like any sort of crime. They also wanted to let concerned citizens know that West “epitomizes the principles of public service” and that “Deputy Chief West’s apprehensions were treated with the utmost seriousness and underwent a thorough investigation.”

Okay.

Despite the “utmost seriousness” of this Very Serious Investigation, a judge wasn’t having any of it. In January 2025, Cook County Judge Mohammad Ahmad threw out both the charges against Kovac.

Kovac, of course, was thrilled. His lawyer told a local Patch reporter, “These charges never should have been brought. Ken Kovac made a Facebook account that poked fun at the Deputy Chief of the Orland Park Police Department. The Deputy Chief didn’t like it and tried to use the criminal legal system to get even.”

Orland Park was not backing down, however, blaming prosecutors for the loss. “Despite compelling evidence in the case, the Cook County State’s Attorney’s Office was unable to secure a prosecution, failing in its responsibility to protect Deputy Chief West as a victim of these malicious acts,” the village manager told Patch. “The Village of Orland Park is deeply disappointed by this outcome and stands unwavering in its support of former Deputy Chief West.”

The drama took its most recent, entirely predictable, turn this week when Kovac sued the officials who had arrested him. He told the Chicago Sun-Times that he had been embarrassed about being fingerprinted and processed “at the police department that I was previously employed at by people that I used to work with and for.”

Orland Park told the paper that it “stands by its actions and those of its employees and remains confident that they were appropriate and fully compliant with the law.”

After “glitter bomb,” cops arrested former cop who criticized current cops online Read More »

meta-plans-to-test-and-tinker-with-x’s-community-notes-algorithm

Meta plans to test and tinker with X’s community notes algorithm

Meta also confirmed that it won’t be reducing visibility of misleading posts with community notes. That’s a change from the prior system, Meta noted, which had penalties associated with fact-checking.

According to Meta, X’s algorithm cannot be gamed, supposedly safeguarding “against organized campaigns” striving to manipulate notes and “influence what notes get published or what they say.” Meta claims it will rely on external research on community notes to avoid that pitfall, but as recently as last October, outside researchers had suggested that X’s Community Notes were easily sabotaged by toxic X users.

“We don’t expect this process to be perfect, but we’ll continue to improve as we learn,” Meta said.

Meta confirmed that the company plans to tweak X’s algorithm over time to develop its own version of community notes, which “may explore different or adjusted algorithms to support how Community Notes are ranked and rated.”

In a post, X’s Support account said that X was “excited” that Meta was using its “well-established, academically studied program as a foundation” for its community notes.

Meta plans to test and tinker with X’s community notes algorithm Read More »

”torrenting-from-a-corporate-laptop-doesn’t-feel-right”:-meta-emails-unsealed

”Torrenting from a corporate laptop doesn’t feel right”: Meta emails unsealed

Emails discussing torrenting prove that Meta knew it was “illegal,” authors alleged. And Bashlykov’s warnings seemingly landed on deaf ears, with authors alleging that evidence showed Meta chose to instead hide its torrenting as best it could while downloading and seeding terabytes of data from multiple shadow libraries as recently as April 2024.

Meta allegedly concealed seeding

Supposedly, Meta tried to conceal the seeding by not using Facebook servers while downloading the dataset to “avoid” the “risk” of anyone “tracing back the seeder/downloader” from Facebook servers, an internal message from Meta researcher Frank Zhang said, while describing the work as in “stealth mode.” Meta also allegedly modified settings “so that the smallest amount of seeding possible could occur,” a Meta executive in charge of project management, Michael Clark, said in a deposition.

Now that new information has come to light, authors claim that Meta staff involved in the decision to torrent LibGen must be deposed again, because allegedly the new facts “contradict prior deposition testimony.”

Mark Zuckerberg, for example, claimed to have no involvement in decisions to use LibGen to train AI models. But unredacted messages show the “decision to use LibGen occurred” after “a prior escalation to MZ,” authors alleged.

Meta did not immediately respond to Ars’ request for comment and has maintained throughout the litigation that AI training on LibGen was “fair use.”

However, Meta has previously addressed its torrenting in a motion to dismiss filed last month, telling the court that “plaintiffs do not plead a single instance in which any part of any book was, in fact, downloaded by a third party from Meta via torrent, much less that Plaintiffs’ books were somehow distributed by Meta.”

While Meta may be confident in its legal strategy despite the new torrenting wrinkle, the social media company has seemingly complicated its case by allowing authors to expand the distribution theory that’s key to winning a direct copyright infringement claim beyond just claiming that Meta’s AI outputs unlawfully distributed their works.

As limited discovery on Meta’s seeding now proceeds, Meta is not fighting the seeding aspect of the direct copyright infringement claim at this time, telling the court that it plans to “set… the record straight and debunk… this meritless allegation on summary judgment.”

”Torrenting from a corporate laptop doesn’t feel right”: Meta emails unsealed Read More »

ai-haters-build-tarpits-to-trap-and-trick-ai-scrapers-that-ignore-robots.txt

AI haters build tarpits to trap and trick AI scrapers that ignore robots.txt


Making AI crawlers squirm

Attackers explain how an anti-spam defense became an AI weapon.

Last summer, Anthropic inspired backlash when its ClaudeBot AI crawler was accused of hammering websites a million or more times a day.

And it wasn’t the only artificial intelligence company making headlines for supposedly ignoring instructions in robots.txt files to avoid scraping web content on certain sites. Around the same time, Reddit’s CEO called out all AI companies whose crawlers he said were “a pain in the ass to block,” despite the tech industry otherwise agreeing to respect “no scraping” robots.txt rules.

Watching the controversy unfold was a software developer whom Ars has granted anonymity to discuss his development of malware (we’ll call him Aaron). Shortly after he noticed Facebook’s crawler exceeding 30 million hits on his site, Aaron began plotting a new kind of attack on crawlers “clobbering” websites that he told Ars he hoped would give “teeth” to robots.txt.

Building on an anti-spam cybersecurity tactic known as tarpitting, he created Nepenthes, malicious software named after a carnivorous plant that will “eat just about anything that finds its way inside.”

Aaron clearly warns users that Nepenthes is aggressive malware. It’s not to be deployed by site owners uncomfortable with trapping AI crawlers and sending them down an “infinite maze” of static files with no exit links, where they “get stuck” and “thrash around” for months, he tells users. Once trapped, the crawlers can be fed gibberish data, aka Markov babble, which is designed to poison AI models. That’s likely an appealing bonus feature for any site owners who, like Aaron, are fed up with paying for AI scraping and just want to watch AI burn.

Tarpits were originally designed to waste spammers’ time and resources, but creators like Aaron have now evolved the tactic into an anti-AI weapon. As of this writing, Aaron confirmed that Nepenthes can effectively trap all the major web crawlers. So far, only OpenAI’s crawler has managed to escape.

It’s unclear how much damage tarpits or other AI attacks can ultimately do. Last May, Laxmi Korada, Microsoft’s director of partner technology, published a report detailing how leading AI companies were coping with poisoning, one of the earliest AI defense tactics deployed. He noted that all companies have developed poisoning countermeasures, while OpenAI “has been quite vigilant” and excels at detecting the “first signs of data poisoning attempts.”

Despite these efforts, he concluded that data poisoning was “a serious threat to machine learning models.” And in 2025, tarpitting represents a new threat, potentially increasing the costs of fresh data at a moment when AI companies are heavily investing and competing to innovate quickly while rarely turning significant profits.

“A link to a Nepenthes location from your site will flood out valid URLs within your site’s domain name, making it unlikely the crawler will access real content,” a Nepenthes explainer reads.

The only AI company that responded to Ars’ request to comment was OpenAI, whose spokesperson confirmed that OpenAI is already working on a way to fight tarpitting.

“We’re aware of efforts to disrupt AI web crawlers,” OpenAI’s spokesperson said. “We design our systems to be resilient while respecting robots.txt and standard web practices.”

But to Aaron, the fight is not about winning. Instead, it’s about resisting the AI industry further decaying the Internet with tech that no one asked for, like chatbots that replace customer service agents or the rise of inaccurate AI search summaries. By releasing Nepenthes, he hopes to do as much damage as possible, perhaps spiking companies’ AI training costs, dragging out training efforts, or even accelerating model collapse, with tarpits helping to delay the next wave of enshittification.

“Ultimately, it’s like the Internet that I grew up on and loved is long gone,” Aaron told Ars. “I’m just fed up, and you know what? Let’s fight back, even if it’s not successful. Be indigestible. Grow spikes.”

Nepenthes instantly inspires another tarpit

Nepenthes was released in mid-January but was instantly popularized beyond Aaron’s expectations after tech journalist Cory Doctorow boosted a tech commentator, Jürgen Geuter, praising the novel AI attack method on Mastodon. Very quickly, Aaron was shocked to see engagement with Nepenthes skyrocket.

“That’s when I realized, ‘oh this is going to be something,'” Aaron told Ars. “I’m kind of shocked by how much it’s blown up.”

It’s hard to tell how widely Nepenthes has been deployed. Site owners are discouraged from flagging when the malware has been deployed, forcing crawlers to face unknown “consequences” if they ignore robots.txt instructions.

Aaron told Ars that while “a handful” of site owners have reached out and “most people are being quiet about it,” his web server logs indicate that people are already deploying the tool. Likely, site owners want to protect their content, deter scraping, or mess with AI companies.

When software developer and hacker Gergely Nagy, who goes by the handle “algernon” online, saw Nepenthes, he was delighted. At that time, Nagy told Ars that nearly all of his server’s bandwidth was being “eaten” by AI crawlers.

Already blocking scraping and attempting to poison AI models through a simpler method, Nagy took his defense method further and created his own tarpit, Iocaine. He told Ars the tarpit immediately killed off about 94 percent of bot traffic to his site, which was primarily from AI crawlers. Soon, social media discussion drove users to inquire about Iocaine deployment, including not just individuals but also organizations wanting to take stronger steps to block scraping.

Iocaine takes ideas (not code) from Nepenthes, but it’s more intent on using the tarpit to poison AI models. Nagy used a reverse proxy to trap crawlers in an “infinite maze of garbage” in an attempt to slowly poison their data collection as much as possible for daring to ignore robots.txt.

Taking its name from “one of the deadliest poisons known to man” from The Princess Bride, Iocaine is jokingly depicted as the “deadliest poison known to AI.” While there’s no way of validating that claim, Nagy’s motto is that the more poisoning attacks that are out there, “the merrier.” He told Ars that his primary reasons for building Iocaine were to help rights holders wall off valuable content and stop AI crawlers from crawling with abandon.

Tarpits aren’t perfect weapons against AI

Running malware like Nepenthes can burden servers, too. Aaron likened the cost of running Nepenthes to running a cheap virtual machine on a Raspberry Pi, and Nagy said that serving crawlers Iocaine costs about the same as serving his website.

But Aaron told Ars that Nepenthes wasting resources is the chief objection he’s seen preventing its deployment. Critics fear that deploying Nepenthes widely will not only burden their servers but also increase the costs of powering all that AI crawling for nothing.

“That seems to be what they’re worried about more than anything,” Aaron told Ars. “The amount of power that AI models require is already astronomical, and I’m making it worse. And my view of that is, OK, so if I do nothing, AI models, they boil the planet. If I switch this on, they boil the planet. How is that my fault?”

Aaron also defends against this criticism by suggesting that a broader impact could slow down AI investment enough to possibly curb some of that energy consumption. Perhaps due to the resistance, AI companies will be pushed to seek permission first to scrape or agree to pay more content creators for training on their data.

“Any time one of these crawlers pulls from my tarpit, it’s resources they’ve consumed and will have to pay hard cash for, but, being bullshit, the money [they] have spent to get it won’t be paid back by revenue,” Aaron posted, explaining his tactic online. “It effectively raises their costs. And seeing how none of them have turned a profit yet, that’s a big problem for them. The investor money will not continue forever without the investors getting paid.”

Nagy agrees that the more anti-AI attacks there are, the greater the potential is for them to have an impact. And by releasing Iocaine, Nagy showed that social media chatter about new attacks can inspire new tools within a few days. Marcus Butler, an independent software developer, similarly built his poisoning attack called Quixotic over a few days, he told Ars. Soon afterward, he received messages from others who built their own versions of his tool.

Butler is not in the camp of wanting to destroy AI. He told Ars that he doesn’t think “tools like Quixotic (or Nepenthes) will ‘burn AI to the ground.'” Instead, he takes a more measured stance, suggesting that “these tools provide a little protection (a very little protection) against scrapers taking content and, say, reposting it or using it for training purposes.”

But for a certain sect of Internet users, every little bit of protection seemingly helps. Geuter linked Ars to a list of tools bent on sabotaging AI. Ultimately, he expects that tools like Nepenthes are “probably not gonna be useful in the long run” because AI companies can likely detect and drop gibberish from training data. But Nepenthes represents a sea change, Geuter told Ars, providing a useful tool for people who “feel helpless” in the face of endless scraping and showing that “the story of there being no alternative or choice is false.”

Criticism of tarpits as AI weapons

Critics debating Nepenthes’ utility on Hacker News suggested that most AI crawlers could easily avoid tarpits like Nepenthes, with one commenter describing the attack as being “very crawler 101.” Aaron said that was his “favorite comment” because if tarpits are considered elementary attacks, he has “2 million lines of access log that show that Google didn’t graduate.”

But efforts to poison AI or waste AI resources don’t just mess with the tech industry. Governments globally are seeking to leverage AI to solve societal problems, and attacks on AI’s resilience seemingly threaten to disrupt that progress.

Nathan VanHoudnos is a senior AI security research scientist in the federally funded CERT Division of the Carnegie Mellon University Software Engineering Institute, which partners with academia, industry, law enforcement, and government to “improve the security and resilience of computer systems and networks.” He told Ars that new threats like tarpits seem to replicate a problem that AI companies are already well aware of: “that some of the stuff that you’re going to download from the Internet might not be good for you.”

“It sounds like these tarpit creators just mainly want to cause a little bit of trouble,” VanHoudnos said. “They want to make it a little harder for these folks to get” the “better or different” data “that they’re looking for.”

VanHoudnos co-authored a paper on “Counter AI” last August, pointing out that attackers like Aaron and Nagy are limited in how much they can mess with AI models. They may have “influence over what training data is collected but may not be able to control how the data are labeled, have access to the trained model, or have access to the Al system,” the paper said.

Further, AI companies are increasingly turning to the deep web for unique data, so any efforts to wall off valuable content with tarpits may be coming right when crawling on the surface web starts to slow, VanHoudnos suggested.

But according to VanHoudnos, AI crawlers are also “relatively cheap,” and companies may deprioritize fighting against new attacks on crawlers if “there are higher-priority assets” under attack. And tarpitting “does need to be taken seriously because it is a tool in a toolkit throughout the whole life cycle of these systems. There is no silver bullet, but this is an interesting tool in a toolkit,” he said.

Offering a choice to abstain from AI training

Aaron told Ars that he never intended Nepenthes to be a major project but that he occasionally puts in work to fix bugs or add new features. He said he’d consider working on integrations for real-time reactions to crawlers if there was enough demand.

Currently, Aaron predicts that Nepenthes might be most attractive to rights holders who want AI companies to pay to scrape their data. And many people seem enthusiastic about using it to reinforce robots.txt. But “some of the most exciting people are in the ‘let it burn’ category,” Aaron said. These people are drawn to tools like Nepenthes as an act of rebellion against AI making the Internet less useful and enjoyable for users.

Geuter told Ars that he considers Nepenthes “more of a sociopolitical statement than really a technological solution (because the problem it’s trying to address isn’t purely technical, it’s social, political, legal, and needs way bigger levers).”

To Geuter, a computer scientist who has been writing about the social, political, and structural impact of tech for two decades, AI is the “most aggressive” example of “technologies that are not done ‘for us’ but ‘to us.'”

“It feels a bit like the social contract that society and the tech sector/engineering have had (you build useful things, and we’re OK with you being well-off) has been canceled from one side,” Geuter said. “And that side now wants to have its toy eat the world. People feel threatened and want the threats to stop.”

As AI evolves, so do attacks, with one 2021 study showing that increasingly stronger data poisoning attacks, for example, were able to break data sanitization defenses. Whether these attacks can ever do meaningful destruction or not, Geuter sees tarpits as a “powerful symbol” of the resistance that Aaron and Nagy readily joined.

“It’s a great sign to see that people are challenging the notion that we all have to do AI now,” Geuter said. “Because we don’t. It’s a choice. A choice that mostly benefits monopolists.”

Tarpit creators like Nagy will likely be watching to see if poisoning attacks continue growing in sophistication. On the Iocaine site—which, yes, is protected from scraping by Iocaine—he posted this call to action: “Let’s make AI poisoning the norm. If we all do it, they won’t have anything to crawl.”

Photo of Ashley Belanger

Ashley is a senior policy reporter for Ars Technica, dedicated to tracking social impacts of emerging policies and new technologies. She is a Chicago-based journalist with 20 years of experience.

AI haters build tarpits to trap and trick AI scrapers that ignore robots.txt Read More »

reddit-won’t-interfere-with-users-revolting-against-x-with-subreddit-bans

Reddit won’t interfere with users revolting against X with subreddit bans

A Reddit spokesperson told Ars that decisions to ban or not ban X links are user-driven. Subreddit members are allowed to suggest and institute subreddit rules, they added.

“Notably, many Reddit communities also prohibit Reddit links,” the Reddit representative pointed out. They noted that Reddit as a company doesn’t currently have any ban on links to X.

A ban against links to an entire platform isn’t outside of the ordinary for Reddit. Numerous subreddits ban social media links, Reddit’s spokesperson said. r/EarthPorn, a subreddit for landscape photography, for example, doesn’t allow website links because all posts “must be static images,” per the subreddit’s official rules. r/AskReddit, meanwhile, only allows for questions asked in the title of a Reddit post and doesn’t allow for use of the text box, including for sharing links.

“Reddit has a longstanding commitment to freedom of speech and freedom of association,” Reddit’s spokesperson said. They added that any person is free to make or moderate their own community. Those unsatisfied with a forum about Seahawks football that doesn’t have X links could feel free to make their own subreddit. Although, some of the subreddits considering X bans, like r/MadeMeSmile, already have millions of followers.

Meta bans also under discussion

As 404 Media noted, some Redditors are also pushing to block content from Facebook, Instagram, and other Meta properties in response to new Donald Trump-friendly policies instituted by owner Mark Zuckerberg, like Meta killing diversity programs and axing third-party fact-checkers.

Reddit won’t interfere with users revolting against X with subreddit bans Read More »

meta-to-cut-5%-of-employees-deemed-unfit-for-zuckerberg’s-ai-fueled-future

Meta to cut 5% of employees deemed unfit for Zuckerberg’s AI-fueled future

Anticipating that 2025 will be an “intense year” requiring rapid innovation, Mark Zuckerberg reportedly announced that Meta would be cutting 5 percent of its workforce—targeting “lowest performers.”

Bloomberg reviewed the internal memo explaining the cuts, which was posted to Meta’s internal Workplace forum Tuesday. In it, Zuckerberg confirmed that Meta was shifting its strategy to “move out low performers faster” so that Meta can hire new talent to fill those vacancies this year.

“I’ve decided to raise the bar on performance management,” Zuckerberg said. “We typically manage out people who aren’t meeting expectations over the course of a year, but now we’re going to do more extensive performance-based cuts during this cycle.”

Cuts will likely impact more than 3,600 employees, as Meta’s most recent headcount in September totaled about 72,000 employees. It may not be as straightforward as letting go anyone with an unsatisfactory performance review, as Zuckerberg said that any employee not currently meeting expectations could be spared if Meta is “optimistic about their future performance,” The Wall Street Journal reported.

Any employees affected will be notified by February 10 and receive “generous severance,” Zuckerberg’s memo promised.

This is the biggest round of cuts at Meta since 2023, when Meta laid off 10,000 employees during what Zuckerberg dubbed the “year of efficiency.” Those layoffs followed a prior round where 11,000 lost their jobs and Zuckerberg realized that “leaner is better.” He told employees in 2023 that a “surprising result” from reducing the workforce was “that many things have gone faster.”

“A leaner org will execute its highest priorities faster,” Zuckerberg wrote in 2023. “People will be more productive, and their work will be more fun and fulfilling. We will become an even greater magnet for the most talented people. That’s why in our Year of Efficiency, we are focused on canceling projects that are duplicative or lower priority and making every organization as lean as possible.”

Meta to cut 5% of employees deemed unfit for Zuckerberg’s AI-fueled future Read More »

mastodon’s-founder-cedes-control,-refuses-to-become-next-musk-or-zuckerberg

Mastodon’s founder cedes control, refuses to become next Musk or Zuckerberg

And perhaps in a nod to Meta’s recent changes, Mastodon also vowed to “invest deeply in trust and safety” and ensure “everyone, especially marginalized communities,” feels “safe” on the platform.

To become a more user-focused paradise of “resilient, governable, open and safe digital spaces,” Mastodon is going to need a lot more funding. The blog called for donations to help fund an annual operating budget of $5.1 million (5 million euros) in 2025. That’s a massive leap from the $152,476 (149,400 euros) total operating expenses Mastodon reported in 2023.

Other social networks wary of EU regulations

Mastodon has decided to continue basing its operations in Europe, while still maintaining a separate US-based nonprofit entity as a “fundraising hub,” the blog said.

It will take time, Mastodon said, to “select the appropriate jurisdiction and structure in Europe” before Mastodon can then “determine which other (subsidiary) legal structures are needed to support operations and sustainability.”

While Mastodon is carefully getting re-settled as a nonprofit in Europe, Zuckerberg this week went on Joe Rogan’s podcast to call on Donald Trump to help US tech companies fight European Union fines, Politico reported.

Some critics suggest the recent policy changes on Meta platforms were intended to win Trump’s favor, partly to get Trump on Meta’s side in the fight against the EU’s strict digital laws. According to France24, Musk’s recent combativeness with EU officials suggests Musk might team up with Zuckerberg in that fight (unlike that cage fight pitting the wealthy tech titans against each other that never happened).

Experts told France24 that EU officials may “perhaps wrongly” already be fearful about ruffling Trump’s feathers by targeting his tech allies and would likely need to use the “full legal arsenal” of EU digital laws to “stand up to Big Tech” once Trump’s next term starts.

As Big Tech prepares to continue battling EU regulators, Mastodon appears to be taking a different route, laying roots in Europe and “establishing the appropriate governance and leadership frameworks that reflect the nature and purpose of Mastodon as a whole” and “responsibly serve the community,” its blog said.

“Our core mission remains the same: to create the tools and digital spaces where people can build authentic, constructive online communities free from ads, data exploitation, manipulative algorithms, or corporate monopolies,” Mastodon’s blog said.

Mastodon’s founder cedes control, refuses to become next Musk or Zuckerberg Read More »

meta-kills-diversity-programs,-claiming-dei-has-become-“too-charged”

Meta kills diversity programs, claiming DEI has become “too charged”

Meta has reportedly ended diversity, equity, and inclusion (DEI) programs that influenced staff hiring and training, as well as vendor decisions, effective immediately.

According to an internal memo viewed by Axios and verified by Ars, Meta’s vice president of human resources, Janelle Gale, told Meta employees that the shift was due to “legal and policy landscape surrounding diversity, equity, and inclusion efforts in the United States is changing.”

It’s another move by Meta that some view as part of the company’s larger effort to align with the incoming Trump administration’s politics. In December, Donald Trump promised to crack down on DEI initiatives at companies and on college campuses, The Guardian reported.

Earlier this week, Meta cut its fact-checking program, which was introduced in 2016 after Trump’s first election to prevent misinformation from spreading. In a statement announcing Meta’s pivot to X’s Community Notes-like approach to fact-checking, Meta CEO Mark Zuckerberg claimed that fact-checkers were “too politically biased” and “destroyed trust” on Meta platforms like Facebook, Instagram, and Threads.

Trump has also long promised to renew his war on alleged social media censorship while in office. Meta faced backlash this week over leaked rule changes relaxing Meta’s hate speech policies, The Intercept reported, which Zuckerberg said were “out of touch with mainstream discourse.”  Those changes included allowing anti-trans slurs previously banned, as well as permitting women to be called “property” and gay people to be called “mentally ill,” Mashable reported. In a statement, GLAAD said that rolling back safety guardrails risked turning Meta platforms into “unsafe landscapes filled with dangerous hate speech, violence, harassment, and misinformation” and alleged that Meta appeared to be willing to “normalize anti-LGBTQ hatred for profit.”

Meta kills diversity programs, claiming DEI has become “too charged” Read More »

meta-axes-third-party-fact-checkers-in-time-for-second-trump-term

Meta axes third-party fact-checkers in time for second Trump term


Zuckerberg says Meta will “work with President Trump” to fight censorship.

Meta CEO Mark Zuckerberg during the Meta Connect event in Menlo Park, California on September 25, 2024.  Credit: Getty Images | Bloomberg

Meta announced today that it’s ending the third-party fact-checking program it introduced in 2016, and will rely instead on a Community Notes approach similar to what’s used on Elon Musk’s X platform.

The end of third-party fact-checking and related changes to Meta policies could help the company make friends in the Trump administration and in governments of conservative-leaning states that have tried to impose legal limits on content moderation. The operator of Facebook and Instagram announced the changes in a blog post and a video message recorded by CEO Mark Zuckerberg.

“Governments and legacy media have pushed to censor more and more. A lot of this is clearly political,” Zuckerberg said. He said the recent elections “feel like a cultural tipping point toward once again prioritizing speech.”

“We’re going to get rid of fact-checkers and replace them with Community Notes, similar to X, starting in the US,” Zuckerberg said. “After Trump first got elected in 2016, the legacy media wrote nonstop about how misinformation was a threat to democracy. We tried in good faith to address those concerns without becoming the arbiters of truth. But the fact-checkers have just been too politically biased and have destroyed more trust than they’ve created, especially in the US.”

Meta says the soon-to-be-discontinued fact-checking program includes over 90 third-party organizations that evaluate posts in over 60 languages. The US-based fact-checkers are AFP USA, Check Your Fact, Factcheck.org, Lead Stories, PolitiFact, Science Feedback, Reuters Fact Check, TelevisaUnivision, The Dispatch, and USA Today.

The independent fact-checkers rate the accuracy of posts and apply ratings such as False, Altered, Partly False, Missing Context, Satire, and True. Meta adds notices to posts rated as false or misleading and notifies users before they try to share the content or if they shared it in the past.

Meta: Experts “have their own biases”

In the blog post that accompanied Zuckerberg’s video message, Chief Global Affairs Officer Joel Kaplan said the 2016 decision to use independent fact-checkers seemed like “the best and most reasonable choice at the time… The intention of the program was to have these independent experts give people more information about the things they see online, particularly viral hoaxes, so they were able to judge for themselves what they saw and read.”

But experts “have their own biases and perspectives,” and the program imposed “intrusive labels and reduced distribution” of content “that people would understand to be legitimate political speech and debate,” Kaplan wrote.

The X-style Community Notes system lets the community “decide when posts are potentially misleading and need more context, and people across a diverse range of perspectives decide what sort of context is helpful for other users to see… Just like they do on X, Community Notes [on Meta sites] will require agreement between people with a range of perspectives to help prevent biased ratings,” Kaplan wrote.

The end of third-party fact-checking will be implemented in the US before other countries. Meta will also move its internal trust and safety and content moderation teams out of California, Zuckerberg said. “Our US-based content review is going to be based in Texas. As we work to promote free expression, I think it will help us build trust to do this work in places where there is less concern about the bias of our teams,” he said. Meta will continue to take “legitimately bad stuff” like drugs, terrorism, and child exploitation “very seriously,” Zuckerberg said.

Zuckerberg pledges to work with Trump

Meta will “phase in a more comprehensive community notes system” over the next couple of months, Zuckerberg said. Meta, which donated $1 million to Trump’s inaugural fund, will also “work with President Trump to push back on governments around the world that are going after American companies and pushing to censor more,” Zuckerberg said.

Zuckerberg said that “Europe has an ever-increasing number of laws institutionalizing censorship,” that “Latin American countries have secret courts that can quietly order companies to take things down,” and that “China has censored apps from even working in the country.” Meta needs “the support of the US government” to push back against other countries’ content-restriction orders, he said.

“That’s why it’s been so difficult over the past four years when even the US government has pushed for censorship,” Zuckerberg said, referring to the Biden administration. “By going after US and other American companies, it has emboldened other governments to go even further. But now we have the opportunity to restore free expression, and I am excited to take it.”

Brendan Carr, Trump’s pick to lead the Federal Communications Commission, praised Meta’s policy changes. Carr has promised to shift the FCC’s focus from regulating telecom companies to cracking down on Big Tech and media companies that he alleges are part of a “censorship cartel.”

“President Trump’s resolute and strong support for the free speech rights of everyday Americans is already paying dividends,” Carr wrote on X today. “Facebook’s announcements is [sic] a good step in the right direction. I look forward to monitoring these developments and their implementation. The work continues until the censorship cartel is completely dismantled and destroyed.”

Group: Meta is “saying the truth doesn’t matter”

Meta’s changes were criticized by Public Citizen, a nonprofit advocacy group founded by Ralph Nader. “Asking users to fact-check themselves is tantamount to Meta saying the truth doesn’t matter,” Public Citizen co-president Lisa Gilbert said. “Misinformation will flow more freely with this policy change, as we cannot assume that corrections will be made when false information proliferates. The American people deserve accurate information about our elections, health risks, the environment, and much more.”

Media advocacy group Free Press said that “Zuckerberg is one of many billionaires who are cozying up to dangerous demagogues like Trump and pushing initiatives that favor their bottom lines at the expense of everything and everyone else.” Meta appears to be abandoning its “responsibility to protect its many users, and align[ing] the company more closely with an incoming president who’s a known enemy of accountability,” Free Press Senior Counsel Nora Benavidez said.

X’s Community Notes system was criticized in a recent report by the Center for Countering Digital Hate (CCDH), which said it “found that 74 percent of accurate community notes on US election misinformation never get shown to users.” (X previously sued the CCDH, but the lawsuit was dismissed by a federal judge.)

Previewing other changes, Zuckerberg said that Meta will eliminate content restrictions “that are just out of touch with mainstream discourse” and change how it enforces policies “to reduce the mistakes that account for the vast majority of censorship on our platforms.”

“We used to have filters that scanned for any policy violation. Now, we’re going to focus those filters on tackling illegal and high-severity violations, and for lower severity violations, we’re going to rely on someone reporting an issue before we take action,” he said. “The problem is the filters make mistakes, and they take down a lot of content that they shouldn’t. So by dialing them back, we’re going to dramatically reduce the amount of censorship on our platforms.”

Meta to relax filters, recommend more political content

Zuckerberg said Meta will re-tune content filters “to require much higher confidence before taking down content.” He said this means Meta will “catch less bad stuff” but will “also reduce the number of innocent people’s posts and accounts that we accidentally take down.”

Meta has “built a lot of complex systems to moderate content,” he noted. Even if these systems “accidentally censor just 1 percent of posts, that’s millions of people, and we’ve reached a point where it’s just too many mistakes and too much censorship,” he said.

Kaplan wrote that Meta has censored too much harmless content and that “too many people find themselves wrongly locked up in ‘Facebook jail.'”

“In recent years we’ve developed increasingly complex systems to manage content across our platforms, partly in response to societal and political pressure to moderate content,” Kaplan wrote. “This approach has gone too far. As well-intentioned as many of these efforts have been, they have expanded over time to the point where we are making too many mistakes, frustrating our users and too often getting in the way of the free expression we set out to enable.”

Another upcoming change is that Meta will recommend more political posts. “For a while, the community asked to see less politics because it was making people stressed, so we stopped recommending these posts,” Zuckerberg said. “But it feels like we’re in a new era now, and we’re starting to get feedback that people want to see this content again, so we’re going to start phasing this back into Facebook, Instagram, and Threads while working to keep the communities friendly and positive.”

Photo of Jon Brodkin

Jon is a Senior IT Reporter for Ars Technica. He covers the telecom industry, Federal Communications Commission rulemakings, broadband consumer affairs, court cases, and government regulation of the tech industry.

Meta axes third-party fact-checkers in time for second Trump term Read More »

eu-fines-meta-e800-million-for-breaking-law-with-marketplace

EU fines Meta €800 million for breaking law with Marketplace

During her tenure, Vestager has repeatedly targeted the world’s biggest tech companies, with some of the toughest actions against tech giants such as Apple, Google, and Microsoft.

The EU Commission on Thursday said Meta is “dominant in the market for personal social networks (…) as well as in the national markets for online display advertising on social media.”

Facebook Marketplace, launched in 2016, is a popular platform to buy and sell second-hand goods, especially household items such as furniture.

Meta has argued that it operates in a highly competitive environment. In a post published on Thursday, the tech giant said marketplaces in Europe continue “to grow and dominate in the EU,” pointing to platforms such as eBay, Leboncoin in France, and Marktplaats in the Netherlands, as “formidable competitors.”

Meta’s fine comes at a period of political transition both in the EU and the US.

Brussels officials have been aggressive both in their rhetoric and their antitrust probes against Big Tech giants as they sought to open markets for local start-ups.

In the past five years, EU regulators have also passed a landmark piece of legislation—the Digital Markets Act—with the aim to slow down dominant tech players and boost the local tech industry.

However, some observers expect the new commission, which is set to start a new 5-year term in weeks, to strike a more conciliatory tone over fears of retaliation from the incoming Trump administration.

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EU fines Meta €800 million for breaking law with Marketplace Read More »