extended reality

aruvr-releases-no-code-content-creation-platform-for-xr-headsets

ARuVR Releases No-Code Content Creation Platform for XR Headsets

UK-based ARuVR (formerly VRtuoso) enterprise XR training platform has recently announced that it supports no-code content creation, distribution, and management for XR headsets. Thus, companies can now create extended reality training programs for VIVE XR Elite, Meta Quest Pro, and Pico 4 Enterprise without writing a single line of code.

Accessibility of AR/VR Creation Is the Latest Industry Trend

For some time now, creating AR/VR content is no longer conditioned by having coding skills. While developers are still very much in demand for high-end games and applications, there is a movement towards making the creation process accessible for all.

ARuVR puts another important building block to the foundation of this process with its no-code XR platform. Users can rely on the simple drag-and-drop process to create immersive training for employees, which can now also be experienced on extended reality headsets.

Immersive Training Is the New Norm

So far, ARuVR has attracted a roster of top clients, such as PwC, Coca-Cola, BT, and BAE Systems. These companies, and many others, rely on ARuVR’s training platform to create onboarding presentations for employees and ongoing training for staff.

The nature of AR/VR training makes it possible for international companies to create and deploy the same training for teams in various places around the globe. This ensures consistent compliance with the latest policies and best practices. Any other training method is subject to errors, human or otherwise.

With the no-code XR platform, any professional in charge of employee training can create interactive programs, test them and deploy them without a developer’s assistance.

The No-Code XR Platform Is Optimized for Enterprise Headsets

ARuVR is working together with headset producers who supply companies with enterprise-grade devices. Thus, the no-code XR platform is fully compatible with the most popular devices for corporate training, namely: HTC VIVE XR Elite, Meta Quest Pro, and Pico 4 Enterprise.

Speaking about the importance of the new training platform, Nathan Gaydhani, the Enterprise Product Owner EMEA at HTC VIVE said in a press release shared with ARPost:

“XR has the power to change how a business operates, creating and delivering highly realistic experiences to recruit, engage, upskill, or retain its workforce. Combining the great hardware of VIVE XR Elite, and powerful software like ARuVR’s platform means that advanced transformative technology is accessible to any organization.”

The Ultimate Goal: Facilitating Learning

For ARuVR, their new product is one step forward towards the goal of making training and transfer of knowledge faster and more accurate. This will ensure the success of companies, through more consistent training of their employees.

“As the first training platform to add no-code capability to our patented platform for the world’s leading XR headsets, we are ensuring that technical expertise is not a limiting factor to the roll-out of XR training programs,” said the founder and CEO of ARuVR, Frank Furnari. “Now anyone within an organization can easily become a creator of powerful and immersive training and deploy to anyone, anywhere throughout the enterprise.”

ARuVR Releases No-Code Content Creation Platform for XR Headsets Read More »

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The Most Important Upcoming AR/VR Events This Year

After the COVID-19 pandemic made most event organizers cancel their live AR/VR events or host them virtually, in the past year more and more live events are making a comeback. Even the immersive industry needs a real-life environment to discover gadgets and try AR/VR content.

And we will tell you exactly where you should go if you want to try the most exciting discoveries and devices. Also, we know that if you work in this industry, you should not miss these AR/VR events, either. You have the great opportunity to network with peers or even discover new business or employment opportunities.

The Most Relevant AR/VR Events in 2023 You Should Not Miss

Here are some of the most important AR/VR events that are taking place until the end of this year.

1. AWE USA 2023

When: May 31 – June 2

Where: Santa Clara, CA, US; and virtual

AWE USA 2023

Late spring/early summer is a great time to be in California. This year, it is made even better by one of the top AR/VR events: AWE USA. This is one of the most comprehensive fairs for professionals, stakeholders, and tech enthusiasts focused on immersive technologies.

They will be able to test various gadgets, discover content trends, and attend insightful keynote presentations. Attendees will be able to hear from a vast number of XR professionals, such as Peggy Johnson (the CEO of Magic Leap), Hugo Swat  (Vice-President and General Manager of XR at Qualcomm), Chi Xu (CEO of Nreal), Elizabeth Hyman (CEO of XR Association), John Riccitiello (CEO of Unity), Kavya Pearlman (Founder & CEO of XR Safety Initiative), and many more.

For those who can’t attend in person, there’s also the option to access some parts of the event online through the awe.live platform.

As AWE USA 2023 media partner, ARPost offers its readers a 20% discount code. Use the code 23ARPOSTD during registration.

2. XR Expo 2023

When: June 15-16

Where: Stuttgart, Germany

XR Expo 2023

If you happen to be in Germany this summer for business, you can also put aside two days to attend XR Expo 2023. This B2B event will bring together industry users, technology providers, content service providers, and XR researchers, and will focus on professional applications of extended reality technologies in health, industry, architecture, and trade and craft.

Right now, registration for XR Expo 2023 is open, but the event’s program is still under development.

3. Enterprise Metaverse Summit

When: June 28-29

Where: London, UK; and virtual

Enterprise Metaverse Summit 2023

Another AR/VR event taking place in Europe, Enterprise Metaverse Summit is hosted by the British weekly newspaper The Economist. The event audience includes senior executives focused on XR, automation, IoT, 5G, the future of work, AI, machine learning, and edge computing.

This year’s event will cover a vast number of topics, from how the metaverse is expected to replace or improve human experiences at work, and how VR is making surgeries safer, to how the metaverse can help businesses become more sustainable and reduce their carbon footprint, and the benefits of VR as an engine to catalyze diversity and inclusion initiatives.

Attendees will be able to hear from speakers such as Meta Reality Labs’ VP Christine Trodella, Wallart’s Head of 3D Creative Technology Cynthia Maller, MetaVRse co-founder Alan Smithson, and EndeavorXR founder and CEO Amy Peck.

For all those who cannot attend, the event organizers offer a free virtual pass for full access to all virtual sessions on the first day of the event.

4. XR:WA

When: July 20-23

Where: Perth, Western Australia

XR:WA 2023

Australian winter is mild compared to the summer heat in many parts of the US, so it’s a great moment to attend one of the best AR/VR events of the year. XR:WA is for everyone, from those curious to try immersive experiences for the first time to seasoned professionals.

The event aims to discuss the impact and opportunities for XR across a number of industries including architecture, design, medicine, education, training, science, art, and entertainment.

Back for its fifth edition, the event activities include talks, panels, various AR and VR experiences, workshops, a trade floor, and exhibition.

5. Industrial IMMERSIVE Week

When: August 28-30

Where: Houston, TX

Industrial Immersive Week 2023 event

Industrial IMMERSIVE Week is one of the AR/VR events for professionals interested in XR, spatial computing, digital twins, AI, IIoT, 5G, 3D models and simulations, and connected workforce solutions.

Touted as the event “where industry goes for real-world use cases, best practices and emerging tech for your enterprise to launch, pilot and deploy metaverse programs,” Industrial IMMERSIVE Week is intended for professionals from diverse industries, including manufacturing, construction, oil and gas, engineering, mining, automotive, aerospace, and logistics.

From C-suite leaders, to department leaders and professionals, Industrial IMMERSIVE Week brings together seasoned specialists and decision-makers. Some of the most important Fortune 500 companies will be represented at the event, including Boeing, Canon, Shell, Amazon, and Hewlett Packard Enterprise.

6. Augmented Enterprise Summit

When: October 24-26

Where: Houston, TX; virtual

Augmented Enterprise Summit 2023

As its name suggests, this AR/VR event is aimed at enterprises. Augmented Enterprise Summit is dedicated to the business and industrial applications of XR and other metaverse-related emerging technologies.

This year, the event boasts an impressive line-up of speakers including NASA’s Simulation and Graphics Capabilities Manager Angelica Garcia, CocaCola’s Director of Technical Training and Development Michael Whatley, Airbus Head of Augmented Worker Product Andreas Oeder, and Amazon Web Services Principal Spatial Computing Solutions Architect Kurt Scheuringer.

Among the sponsors and exhibitors, you can find a number of XR companies such as Mytaverse, RealWear, Strivr, and Vuzix.

Aside from more than a thousand expected attendees, the 10th Augmented Enterprise Summit will also feature over 50 exhibitors and sponsors, and more than 50 educational sessions.

The event also offers a virtual pass, with access to a virtual event app, digital exhibitor zone, exclusive post-event resources, and all sessions and on-demand recordings. As Augmented Enterprise Summit media partner, we can offer our readers 15% off for event tickets with the code arpost15.

The Most Important Upcoming AR/VR Events This Year Read More »

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Psychic VR Lab’s Metaverse Platform STYLY Aims to Transform Urban Entertainment With XR Experiences

Imagine strolling through the bustling streets of New York City or the vibrant alleys of Tokyo—while also immersed in breathtaking XR experiences seamlessly integrated with your surroundings.

Psychic VR Lab’s STYLY platform is revolutionizing urban entertainment, blending physical and digital worlds to create unforgettable, interactive experiences. The company believes that “in the post-Covid era, it is important not to ‘replace’ real space, but to open the metaverse to cities and create a new hybrid lifestyle that can increase the experience value of the city itself by ‘fusing’ the real and the virtual.”

With a recent funding boost, Psychic VR Lab, a Tokyo-based company behind the XR metaverse platform STYLY, is set to take its innovative vision to new heights and redefine what it means to explore cities.

Psychic VR Lab - STYLY - urban XR entertainment

The company has recently successfully raised an additional $3.7 million in funding, bringing the total funding amount to $19.7 million. This funding round featured the participation of J. CVC fund (GP) invested by Front Retailing Co., Ltd., Nippon Steel Kowa Real Estate Co., Ltd., TV Asahi Holdings Co., Ltd., JR West Japan Innovations Co., Ltd., Tokyu Fudosan Holdings Co., Ltd., and SBI Investment Co., Ltd.

With this financial support, Psychic VR Lab aims to enhance urban entertainment experiences worldwide by fusing art, music, video, and commercial facilities through its “real metaverse platform” STYLY.

“The successful conclusion of this recent funding round highlights the drive to expand XR into every facet of life, making our cities smarter and more adaptable using immersive technology,” said Ryohei Watanabe, CMO of Psychic VR Lab, in a press release shared with ARPost.

What Is Urban XR Entertainment?

Urban XR entertainment utilizes XR technology to transform an urban environment into an immersive and interactive medium of entertainment. The use of XR technology in urban environments can offer users a diverse range of immersive experiences similar to switching TV channels. By overlaying XR content onto the real world, a highly engaging experience can be created and potentially increase foot traffic in the city.

Through its platform STYLY, Psychic VR Lab aims to promote urban XR entertainment that improves the attractiveness of locations and revitalizes tourism. The idea behind the platform is to create and distribute XR content linked to cities worldwide, such as Tokyo, Kumamoto, Niigata, New York, and Barcelona.

Urban XR entertainment - Psychic VR Lab - metaverse platform STYLY

“Together with Psychic VR Lab, which strongly aspires to the XR entertainment business based on ‘real’, we will create countless XR services linked to all experiences such as entertainment, art, travel, tourism, and business in the real world, including the West Japan area, so that people can connect,” said Makoto Okuno, President of JR West Innovations Co., Ltd., one of the investors.

STYLY Platform: AR and MR Meet Urban Exploration

With the ability to import 3D geomap data of cities into STYLY, Psychic VR Lab aims to revolutionize the way we experience urban spaces.

“Through this investment and business alliance, we hope to create a space full of art and entertainment that provides unprecedented experiences through synergies with the company and its stakeholders and contribute to improving the attractiveness of the city,” said Managing Executive Officer at J. Front Retailing Co., Ltd., Naotaka Hayashi.

Future Impact of Urban XR Entertainment on Industries and Society

Urban XR entertainment has the potential to profoundly impact various industries, including tourism, retail, and real estate.

“Nippon Steel Kowa Real Estate will create new value in real estate together with Psychic for a future in which new lifestyles and work styles that fuse the real and virtual will become commonplace,” said Yasuhiko Imaizumi, President and CEO of Nippon Steel Kowa Real Estate Co., Ltd., one of the investors in the latest funding round.

Overall, investors see the potential in STYLY and Psychic VR Lab’s vision of creating a real metaverse platform. They aim to create new value by combining their expertise and resources with Psychic VR Lab’s technology and driving force, contributing to the growth of the company and the advancement of the industry.

As Psychic VR Lab continues to expand its urban XR entertainment initiatives, we can expect to see more cities embracing this technology and its benefits. Psychic VR Lab is opening the door to a new era of urban experiences, transforming the way we interact with and enjoy our surroundings. With their recent funding and ongoing projects, the future of urban entertainment is all the more promising and exciting.

Psychic VR Lab’s Metaverse Platform STYLY Aims to Transform Urban Entertainment With XR Experiences Read More »

catching-up-with-varjo-partnerships-and-experiences-around-the-world

Catching Up With Varjo Partnerships and Experiences Around the World

Varjo hasn’t been hibernating over the winter but they’ve definitely had a very active spring. ARPost typically reports on the Finnish XR company’s groundbreaking hardware and software developments, but the company also helps develop and distribute XR experiences and solutions ranging from operas to flight simulations.

An Opera Produced Entirely Through XR

The Finnish National Opera and Ballet (FNOB) spent two years producing Turandot opera with Sweden’s Malmö Opera. The ambitious international product involved designing complex sets and orchestrating intricate scene transitions. FNOB has commented before that Varjo is the only headset manufacturer that matches their high-quality requirements.

Varjo x FNOB and Sweden’s Malmö Opera - Digital Twin vs real-world comparison
Varjo partners with FNOB and Sweden’s Malmö Opera – Digital Twin vs real-world view comparison

FNOB, which has been gradually implementing XR production tools over the last three years, started with two things: the in-house Unreal Engine-driven “XR Stage” visualization tool, and a 3D model of the main stage created by ZOAN – a 3D content agency that uses the same hardware to bring employees into their virtual headquarters.

“Our artists were only open to using virtual tools if models would be photorealistic and it was an intuitive user experience,” FNOB Production and Technical Director Timo Tuovila, said in a release shared with ARPost. “We have been able to create a digital twin of our stage that actually is true to life, matching the expectations of our ambitious artistic and technical teams.”

The virtual stage was used collaboratively between the two opera houses to virtually design and redesign sets – a process that would normally have taken tremendous time, resources, and materials. It is estimated that using XR preproduction instead saved over $82,000 and 1,500 hours of production time, not to mention enhanced crew safety.

Varjo x FNOB and Sweden’s Malmö Opera.png
Varjo partners with FNOB and Sweden’s Malmö Opera for Turandot

This is the eighth FNOB production using XR preproduction, but this is the first time that they – or anybody – have used the technology at every step from proof-of-concept to final production, according to the release. It would be interesting to see XR also being used in recording and distributing live content at this level.

Twinmotion Programs Come to Varjo Devices

The virtual production of Turandot is a highly artistic example of using Varjo for architecture and design. That use case is about to get a big leg up as the company recently announced support for its hardware on Twinmotion. Users of the real-time visualization platform’s most recent update will be able to view its high-fidelity models on Varjo devices.

According to the hardware manufacturer, Twinmotion works with all headsets including Aero – the closest thing that the company offers to an entry-level headset. The headset, priced below the company’s other offerings but still within the almost exclusively enterprise range, comes without mandatory software subscriptions making compatibility with other solutions crucial.

Advancing Brain Health With MachineMD

Aero also plays an important part in a partnership with Swiss medical device company machineMD. The partnership’s goal is the development of “neos™” – a proposed device that would use eye-tracking technology for earlier diagnosis of brain disorders. In addition to helping specialists, the device could also be more accessible to doctors that aren’t neuro specialists.

“As a neuro-ophthalmologist, I use the eye as a window to the brain,” said michineMD Medical Director Professor Mathias Abegg in a blog post announcing the partnership. “The Varjo Aero provides me with the most powerful and precise view through this window.”

Varjo and machineMD
machineMD’s solution will be based on Varjo Aero to perform comprehensive eye exams for the diagnosis of brain disorders

Between the advancement of the technology and healthy financial support, machineMD expects neos to be ready by the end of this year. Of course, Varjo is also excited to be a part of the important work which could have far-reaching benefits in the brain health world.

“VR-based eye tracking in combination with ophthalmology and neuroscience is opening up important new avenues for researchers and the larger medical community,” co-founder and CTO of Varjo, Seppo Aaltonen, said in the post. “A rare window into the brain is possible with the Varjo Aero headset and we are proud to partner with machineMD to make this technology a reality.”

Hardware Built for Flight Simulation

Varjo is also a leading player in the simulation world, particularly automotive and flight simulation. In fact, one of its premiere headsets, XR-3, was recently released in a specially-tooled edition with cockpit simulations in mind. The variable-passthrough headset has a specially calibrated focal plane to optimize the display of the user’s immediate surroundings.

More recently, Varjo partnered with Leonardo – an aerospace, defense, and security developer. The relationship is intended to “enhance the capability of Leonardo’s aircraft training devices.” The above-mentioned XR-3 Focal Edition headset is already being used.

Varjo and Leonardo
Varjo and Leonardo partner in developing and deploying immersive solutions for flight training

“Leonardo simulation and training experience, coupled with advanced Varjo technology, will allow our products to increase pilots’ training experience, bringing it into a more immersive environment, both within the specific customer training pipelines and within the scope of International Flight Training School,” said Leonardo Aircraft Division’s Head of Simulation and Training Systems Giuseppe Pietroniro.

Jumping Off of Virtual Cliffs

Simulation has a special place in the consumer space as well, where it allows individuals to experience convincing replications of activities that are costly, dangerous, or both. A recent experience offered by Varjo and Red Bull recreates diving from an 80 ft cliff.

“The VR cliff diving experience is really something that you cannot miss,” real-life cliff diver Orlando Duque said of the activation. “It places you right there in the location, in the middle of the action. It’s probably the closest thing to the real deal.”

Varjo and Red Bull - mixed reality watersports experience
Varjo and Red Bull partnership – Mixed reality watersports experience “Water – Breaking the Surface”

The experience is still not coming to a living room near you anytime soon. In addition to using the XR-3 rather than the more consumer-available Aero, the experience is currently only being offered as part of an exhibit at the Swiss Museum of Transport. The complete exhibit also uses AR technology and virtual production to replicate activities like surfing.

While available materials don’t mention plans for a more widely available version, it sure sounds like it would be a step up from Richie’s Plank Experience.

A Virtually Imagined Real World

Varjo is still pushing the limits of extended reality technology – and that means that a lot of its experiences and hardware aren’t available to just anybody. While some people get to put on the headset and jump off of a cliff, the benefits of the technology are definitely benefiting more and more people through the ramifications of work in design, defense, and the arts.

Catching Up With Varjo Partnerships and Experiences Around the World Read More »

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NVIDIA CloudXR 4.0 Enables Developers to Customize the SDK and Scale XR Deployment

In January, NVIDIA announced new products and innovations at CES 2023. At this year’s NVIDIA GTC, “the developer conference for the era of AI and the metaverse,” NVIDIA announced the latest release of CloudXR. Businesses can definitely look forward to boosting their AR and VR capabilities with the new NVIDIA CloudXR developments, enhanced to bring more flexibility and scalability for XR deployments.

The latest release augurs well for developers looking to improve the customer experience while using their apps whether on the cloud, through 5G Mobile Edge Computing, or corporate networks.

In CloudXR 4.0, new APIs allow flexibility in the development of client apps as well as in using various distribution points to deliver XR experiences. Scalability in multi-platform use is another plus as broader options for CloudXR interface are likewise made available. The new NVIDIA CloudXR also makes it possible for developers to create custom user interfaces through the use of Unity plug-in architecture.

Among the benefits that developers can enjoy with the new NVIDIA CloudXR 4.0 are:

  • No Need for OpenVR or OpenXR Runtime – CloudXR Server API lets developers build CloudXR directly into their applications, although OpenVR API via the SteamVR runtime continues to be fully supported by the new version.
  • More Deployment Options With the Use of the Unity Plug-in – Developers can build on the Unity engine and create a full-featured CloudXR Client using Unity APIs.

NVIDIA CloudXR 4.0 - Unity Plug-in

  • Reduced Lag and Delay Problems Through the l4s Technology – Lags on interactive cloud-based video streaming are reduced as the new NVIDIA CloudXR release makes use of a convenient “togglable” feature in the implementation of the advanced 5G packet delivery optimization.

More Immersive Experiences With the New NVIDIA CloudXR Developments

The new NVIDIA CloudXR developments now make it possible to provide more immersive high-fidelity XR experiences to the users. Developers and businesses can offer high-performance XR streaming to their customers through the most accessible platforms and devices. They can now customize their applications to give the kind of XR experiences their customers are looking for.

“At VMware we’re using NVIDIA CloudXR to enable our customers to stream high-fidelity XR experiences from platforms, like VMware Horizon, to standalone VR devices running VMware Workspace ONE XR Hub,” said VMware Director of Product Management, Matt Coppinger, in a press release shared with ARPost. “This gives our customers the power of a graphics workstation along with the mobility of a standalone VR device.” 

With CloudXR 4.0, developers are able to improve integrations and consequently the overall performance of their apps and solutions.

NVIDIA also revealed strategic partnerships with tech companies like Ericsson and Deutsche Telekom to ensure that integrations, specifically of the L4S, into the new NVIDIA CloudXR developments, are implemented seamlessly.

The availability of high bandwidth, low latency networks for optimal streaming performance are also assured through these alliances. Head of Deutsche Telecom’s Edge Computing, Dominik Schnieders, reiterates how they believe that the CloudXR and L4S optimization is a critical component of streaming XR for both enterprises and consumers in the public 5G network.

Most Requested Features on the New NVIDIA CloudXR Developments

The new version of the CloudXR puts together more “in-demand” features. Among these are: generic controller support, call back-based logging, and flexible stream creation. This demonstrates great responsiveness to the needs of the XR developer community and is perceived as a significant improvement in the distribution of enterprise XR software.

NVIDIA CloudXR 4.0 Enables Developers to Customize the SDK and Scale XR Deployment Read More »

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SXSW 2023: Highlights and XR Experiences That Push the Boundaries of Storytelling, Music, and Technology

The South by Southwest® (SXSW®) Conference and Festivals has once again taken the world by storm, delivering a jam-packed 10-day event featuring a variety of activities for audiences to explore. Hosted in Austin, TX, SXSW 2023 ran from March 10–19, 2023.

Attendees from around the globe also got the chance to immerse themselves for a couple of days in the fantastical world of the SXSW XR Experience. SXSW 2023 boasted a brand new look and feel this year, complete with Congress Avenue and Red River Cultural District creatively merged together and set afloat in space. The amazing visuals and virtual elements were designed in collaboration with VRROOM, a social XR platform for live shows in the metaverse, and world-renowned artists.

SXSW 2023 was especially exciting for those interested in virtual and augmented reality. XR programming and events this year included the XR Experience Competition, XR Experience Spotlight, XR and Metaverse Conference Track, and many other XR-related sessions. While SXSW 2023 was primarily in-person, attendees were also engaged with the XR Experience World through VRChat and other online immersive events.

SXSW 2023: A Quick Peek at Event Highlights

The SXSW 2023 event was packed with exciting and immersive experiences for attendees to enjoy, including several standout highlights. Among the highlights was the “Neo-Wulin: The Era of Black Ark” virtual performance series, the first of its kind in China. Created by the OXYZ3 team, this concert experience featured musicians in their own unique musical world that combined performance, exhibition, and social interaction. Even more exciting, the virtual world could be constantly extended.

Neo-Wulin - The Era of Black Ark - SXSW 2023

Attendees were also treated to other immersive and engaging virtual music experiences. Web7, Le Juiice, and Maxence performed at the VRROOM Alpha Party, a live immersive concert in VR, in partnership with Deezer and Pico. Each of these emerging French artists performed in different virtual worlds.

Then, there was also the Metaverse Music Concert, presented by YOOM and Active Theory. The interactive, volumetric music concert took concertgoers into a special metaverse space inspired by the famous 6th Street in Austin, Texas.

SXSW 2023 also offered a range of compelling conference sessions across 15 tracks, including interactive tracks exploring science, technology, culture, government, and more; film tracks covering both the creative and business elements of film and TV production; and music tracks featuring content on the making, marketing, impact, and future of music.

Moreover, SXSW 2023 included several competitions, such as the SXSW Innovation Awards, SXSW Pitch, and SXSW EDU, as well as the SXSW Film & TV Festival and the SXSW Music Festival, both of which offered a wide range of content and experiences for attendees to enjoy.

A Marvel of Innovation – Multi-sensory Augmented Reality Gaming

Every year, the SXSW Innovation Award honors the most innovative and forward-thinking technology, design, and creative work in various industries, including music, film, and interactive media. This year’s SXSW 2023 awards featured over 50 digital projects from around the world, classified into 14 different categories such as Artificial Intelligence, Health and MedTech, and Sustainability.

Time Investigators AR game at SXSW 2023One of the finalists in the Convergent Gaming category was Time Investigators, a multi-sensory augmented reality game by Picture This Productions and Mary Rose Museum. The AR game players become Time Detectives, investigating the sinking of Henry VIII’s favorite ship, the Mary Rose, which claimed the lives of almost all the 500 soldiers and sailors on board.

Project Director Charlotte Mikkelborg consulted with Dr. Alex Hildred, Mary Rose’s Head of Research, to make the experience as realistic and as true to history as possible. Time Investigators, which also took the Award for Convergent Gaming home, immerses players in the sights, sounds, and even smells of life on board the ship almost 500 years ago.

Reflecting the true diversity of our world then and now, the game brings players on a roller-coaster journey through history. Players choose a character and receive a mission from the king. Using their smartphones as spyglass, they unravel secrets from the past. Then they follow a trail to solve the mystery and complete their mission. The app is available for both Android and iOS devices.

Cutting-Edge XR Experiences That Push the Boundaries of Storytelling and Technology

The SXSW XR Experience showcases the latest in immersive technology and XR. For many years now, it has provided creators and developers with a platform to showcase their innovative projects. It has also allowed attendees to immerse themselves in cutting-edge XR experiences that push the boundaries of storytelling and technology.

The SXSW 2023 XR Experience gave us the latest and most innovative immersive experiences, from VR concerts to interactive installations. Three standout experiences include the aespa VR Concert, Once A Glacier, and Symbiosis.

Aespa at KWANGYA

Aespa, a South Korean girl group formed by SM Entertainment, presented the world premiere of their VR concert at KWANGYA at the SXSW 2023 XR Experience. In the virtual world of KWANGYA, created by SM Culture Universe, the four-member K-pop group performed their debut song “Black Mamba” and “Illusion” to a global audience.

aespa vr concert at kwangya - SXSW 2023

The concert was captured using AmazeVR’s proprietary technology, which delivers high-definition stereoscopic live-action footage. Unreal Engine-based VFX tools, AI modules, and other state-of-the-art production software were used to deliver the next stage of music.

To offer more fans the opportunity to meet face-to-face with the members of aespa and see their performance up-close in 9K+ resolution, the aespa concert at KWANGYA will soon be launched on major VR headset platforms.

“Once a Glacier” – A One-of-a-Kind Story Experience

A 10-minute VR film Once A Glacier, which had its world premiere at SXSW 2023, merges the interactive world of glaciers and 360 storytelling. The experience was created by Director and Writer Jiabao Li, and Executive/Creative Producer Jenny Qinya Guo, who guided the narrative filmmaking within VR technology.

One a Glacier VR film - SXSW 2023

Utilizing real-world audio collected by Jiabao Li from glaciers in Alaska, the experience offers a multi-sensory journey into the heart of glacier culture with the smells of the glacier, swamp, freezer, and museum being released as the story progresses. The team used satellite data of Matanuska glaciers to model the disappearing glaciers in the experience. The contrast of scale within the experience is remarkable. It clearly showed the contrast between an enormous glacier during the first expedition and the tiny ice that was left of it in the latter part of the story.

The experience merges technology with storytelling to offer a better understanding of climate change and its effects on our world. Through the use of VR technology, the audience can participate in helping save the last glacier ice with a young girl. It also incorporates the Himalayan process of marrying a male glacier and a female glacier to grow a “glacier” over time for irrigation, showing where agriculture and ancient wisdom converge.

The final scene where the girl’s chunk of the glacier is auctioned to a group of cosmopolitan elites reflects the irony that despite being the largest climate change contributors, the elites are still the ones who can preserve the last remnants of the natural world for themselves. The use of VR technology allowed the audience to participate in the action of helping save that last glacier ice while also addressing the commodification of nature by elites.

“Symbiosis” – Merging Humans, Technology, and Nature

Symbiosis is a multi-sensory XR experience created by Dutch interdisciplinary artist collective Polymorf, in collaboration with Studio Biarritz. Polymorf brought Symbiosis to the US for the first time in November 2022, and it got its Texas premiere at SXSW 2023.

The experience takes place in a fictional world set 200 years into the future. In this world, humans have merged with technology and nature to become a symbiont—a human-animal and human-machine hybrid. The biotope now teems with genetically altered life forms, enhanced biochemical life, robots, autonomous intelligent systems, and other artificial or enhanced forms. In this world, all share resources and cohabitate in symbiosis.

When participants enter the virtual world, they become both a spectator and a performer. They choose a symbiotic role and interact with their surroundings. Through individualized haptic suits, soft robotics, taste and smell-based story elements, and VR headsets with olfactory fixtures, they experience a fully immersive, multi-sensory world that engages all five senses. The experience culminates in a collective eating ritual where participants share virtual and real foods.

An Exciting Year Ahead for the XR Industry

The pace of technological innovation is only going to accelerate as we continue to push the boundaries of what is possible. As we look ahead, it is important to keep in mind that these new technologies will bring not only new opportunities but also new challenges. It will be critical to approach these innovations with a keen awareness of their potential impact on society and the environment, and to work together to ensure that we harness their power for the greater good.

Still, the future of the XR industry is full of promise, and the possibilities are endless. By embracing the spirit of innovation and collaboration, we can build a brighter tomorrow for ourselves and for generations to come.

SXSW 2023: Highlights and XR Experiences That Push the Boundaries of Storytelling, Music, and Technology Read More »

xra’s-xr-industry-report:-2022-highlights-and-plans-for-2023-and-beyond

XRA’s XR Industry Report: 2022 Highlights and Plans for 2023 and Beyond

With over 45 member companies representing the XR industry, the XR Association (XRA) has led the way in accelerating the growth and adoption of virtual, augmented, and mixed reality technology.

Recently, it released its annual “State of the Industry Report”, highlighting key developments and milestones in 2022 and sharing a glimpse of what’s in store for the industry in the next few years. The report showcases the growing ecosystem of companies involved in immersive technologies and their commitment to innovation, safety, and user experience.

“Looking at 2022, I am amazed to see all that XRA and the industry have accomplished, including the rollout of enterprise metaverse solutions to drive meaningful global staff engagements, previews of photorealistic avatars for consumers, the development of effective beta programming for accessibility features in VR and AR and our Developers Guide on XR in Secondary Education,” said Stephanie Montgomery, XRA’s SVP of Research and Best Practices. “Students in the classroom are using XR to learn everything from Greek mythology to microbiology. All of these and more are driving real efficiencies and bottom-line savings for consumers and corporations.”

Unlocked: Milestones and Achievements of Top Companies in the XR Industry

The report recognized several member companies for their outstanding contributions to the industry and the milestones they have achieved in the past year. This includes noteworthy industry firsts such as GameDriver’s out-of-the-box automated testing solution, and Big Rock Creative’s VR-only comic book convention. Transfr was also recognized for using VR training to enhance workforce development in areas such as career exploration in Alabama, Indiana, and Montana, and electrician training.

2022 also saw much progress in the immersive technology space, with several product launches that showcased new use cases for emerging technologies. Meta unveiled its Infinite Display system for VR Optics and the Meta Quest Pro with full-color mixed reality, while Google announced the launch of Immersive View for Maps and other updates aimed to make search and maps more immersive. HTC launched VIVERSE, their metaverse platform that aims to create positive experiences that benefit every user. Sony also unveiled its new PlayStation VR headset.

Investments in new initiatives signify confidence in the industry and create much room for growth. Talespin announced a $20M Series C funding round. Accenture invested in both Talespin and Strivr to help advance immersive learning and enterprise VR. They also invested in BehaVR to expand VR-based mental and behavioral healthcare access.

XRA Impact: Areas Where XR Made an Impact in 2022

Aside from milestones and member achievements, XRA also made a significant impact across and beyond the XR industry. XRA held 100+ speaking events and major conferences worldwide to promote XR adoption. It also celebrated the leaders across the XR industry for their achievements as part of its Limitless Voices Initiative.

XRA’s impact also extends to politics, as it plays a significant role in shaping legislation that would affect the XR industry. It helped push the recent passage of the CHIPS and Science Act which includes provisions that support the research and development of XR technology.

The XR Association also introduced the National XR Month Resolution and the XR Workforce bill. According to Joan O’Hara, XRA’s SVP of Public Policy, “2022 was truly a banner year for XRA Policy. Our mission is to educate lawmakers, thought leaders, and the public about XR technology’s positive impact on society and to influence the development of the laws and regulations that will shape its future.”

2022 also marked the launch of the XR for All Foundation, its social responsibility arm formed to engage and support diverse communities and open career opportunities in the immersive technology industry. Through collaboration with experts from the academe, industry, and government, XRA is expected to continue developing best practices and guidelines for the industry.

Look Ahead: XR’s Transformative Role

In 2023 and beyond, XRA is committed to promoting the responsible development and use of immersive technology. The association will continue supporting beneficial legislation, introducing new initiatives, and supporting its members in developing innovative XR solutions that transform how users engage with different immersive experiences.

“Our main priority is ensuring that all members, big and small, can reap the incredible benefits of our stakeholder engagement and legislative efforts,” said Liz Hyman, CEO of XRA.  “As this vital industry continues its expansion into workplace training and safety, healthcare, and education, we must work together to build, shape, and navigate the larger technology landscape.”

A Positive Outlook for the Future of the XR Industry

Overall, the XRA State of the Industry Report offers a positive outlook for the future of the XR industry. Aside from providing a comprehensive overview of the key developments and achievements in the industry, it also highlights XRA’s commitment to promoting the responsible development and use of immersive technology.

XRA also reaffirms its role in leading the way to the continued growth and development of AR, VR, and MR technologies. Indeed, with its diverse and growing membership base, the XR Association is well-positioned to drive innovation and transformation across various industries in the coming years.

XRA’s XR Industry Report: 2022 Highlights and Plans for 2023 and Beyond Read More »

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The 2023 Polys WebXR Awards Recap

The third Annual Polys WebXR Awards took place this weekend. The show was bigger than ever thanks to the first-ever in-person awards and a special event saying farewell to AltspaceVR. However, despite some new categories, the overall category list was shorter this year as a number of previous awards were combined.

A Very Special Polys

The Polys launched during the height of the pandemic. Fortunately, not being in person has a way of not greatly hindering an event that’s already dedicated to WebXR.

The event took place in a bespoke AltspaceVR world, with watch parties on YouTube as well as other remote platforms. However, this time, people were able to get together in person but they did it in a very “metaverse” way.

The Polys 2023 WebXR Awards

In-person hosts, producers, presenters, and an audience gathered at ZeroSpace, an XR stage and motion capture studio in Brooklyn. Their actions on the stage were volumetrically captured and displayed in The Polys’ AltspaceVR environment, similar to the launch of Microsoft Mesh. Polys Director Ginna Lambert said that this was the first award show to use the technology.

Further, while winners and honorees had previously received their Polys Awards as NFTs, the team worked with Looking Glass Factory so that this year’s Polys can be presented in a physical frame. This is as physical as The Polys can get, seeing as Linda Ricci designed the award to defy physics.

A Funeral for AltspaceVR

In lieu of a half-time show, Big Rock Creative CEO, co-founder, and producer Athena Demos held a eulogy for AltspaceVR. Virtual attendees lined the aisle to a pulpit adorned with flowers and candles in a ceremony that was heartfelt and a little macabre. Following mourners down the aisle was a coffin containing one of the iconic robot avatars that AltspaceVR used at launch.

“AltspaceVR will always hold a special place in our hearts,” said Demos. “While we say goodbye to the platform that brought us together, we will always remember the connections that we made here.”

AltspaceVR funeral - The 2023 Polys WebXR Awards

While the WebXR team has used AltspaceVR to host The Polys Awards and numerous other town hall events and summits over the last three years, Demos and her team have been using it to bring Burning Man into virtual spaces. There is also a farewell party scheduled by Big Rock Creative to last until the moment that AltspaceVR servers shut down later this week.

The Polys Awards

Where last year’s Polys saw 15 awards categories (not counting personal honors of Lifetime Achievement, Ombudsperson of the Year, and the Community Award), this year’s show had eight categories. That includes some new categories reflecting the advancement of immersive technology even over the last few months.

“We in this community are ahead of a massive shift that we call the fourth industrial revolution,” said host Julie Smithson. “We’re here to celebrate the progress made in WebXR in the year of 2022.”

Julie Smithson at The Polys WebXR Awards

Entertainment Experience of the Year

When popular culture looks at “the metaverse” they typically equate it with irresponsible escapism – something that people use to avoid the challenges of life. XR producer and director Kiira Benzing pointed out that positive escapism – using XR to take a break from life rather than to neglect it – is one of the medium’s greatest strengths.

“With the immersive medium, you get the opportunity to step into an experience,” Benzing said in presenting the award for Entertainment Experience of the year.

The award went to Project Flowerbed, an immersive gardening experience by the Meta WebXR team. The same project was nominated for Experience of the Year.

Innovator of the Year

Futurewei Technologies Senior Director for VR, Metaverse, Mobile, Apps, and Services Daniel Ljunggren presented the award for Innovator of the Year – previously “Innovation of the Year.” The award went to Sean Mann, CEO and co-founder of RP1, a “persistent, seamless, real-time platform with limitless scalability.”

“To be amongst this many pioneers and innovators in one space is amazing. I think we’re all winners,” said Mann. “I’m super excited to be a part of this.”

Developer of the Year

“Being on the frontier of the immersive web is a pioneering effort,” Yinch Yeap said in presenting this award. “It still feels like the Wild West.”

And, like in the Wild West, many of the biggest names are pseudonyms. This is certainly the case for this year’s winner, known only as “Jin.” Jin appeared as a similarly anonymized avatar to accept the award.

“I am a huge believer in WebXR,” said Jin. “I stand on the shoulders of giants. I am very humbled and I owe this to everyone building the immersive web.”

Game of the Year Award

“Game of the Year” is a broad category as most WebXR experiences are arguably “games” – and that’s what makes the award so important according to presenter Rik Cabanier, a software engineer at Meta. The award went to the mini golf game Above Par-Adowski by Paradowski Creative.

Above Par-Adowski VR game

Accepting the award was Paradowski Creative Director of Emerging Technology James Kane, who called WebXR “the best expression of the metaverse there is.” Kane was also a nominee for Innovator of the Year.

“I want to thank our team,” said Kane. “And thanks to the Meta team for creating an amazing WebXR platform as well as for directly supporting us.”

AR Passthrough Experience of the Year

“Where, for the past years AR experiences were mainly relegated to phones, now passthrough devices are everywhere,” said presenter Lucas Rizzotto. This allows more passthrough experiences on devices available today, but it also allows more impactful development of experiences for future AR devices.

The award went to Spatial Fusion by PHORIA and Meta, an experience which sees players repairing a damaged spaceship. Ben Ferns, a consulting developer, was one of those accepting the award.

“Huge thanks to the entire team – it was a huge team effort,” said Ferns. “It’s just exciting to see the promise of WebXR and passthrough.”

WebXR Platform of the Year

In presenting the award for WebXR Platform of the Year, Prestidge Group founder and CEO Briar Prestidge pointed out that every WebXR platform has strengths and weaknesses – something that she learned a lot about while famously spending “48 hours in the metaverse” for a documentary.

The award went to Croquet, “the operating system of the metaverse,” which also took home the Startup Pitch Competition Auggie Award last year. The award was accepted by The Polys on behalf of the organization.

Education Experience of the Year

The “digital divide” describes accessibility differences exacerbated by the benefit of technology only being available to those who can afford the required hardware or programs. WebXR is vital to the future of education because it lowers the cost of access for immersive experiences, according to Silicon Harlem founder Clayton Banks in presenting this award.

Banks presented the award to Prehistoric Domain, an immersive tour that brings learners up close and personal with virtual representations of dinosaurs and other extinct species. Accepting the award was creator Benjamin Dupuy. Prehistoric Domain was also nominated for Experience of the Year.

“WebXR opens so many possibilities – it’s very exciting,” said Dupuy in accepting the award. “We are all pioneers of the immersive web here and I think we’re at the beginning of an era where the line between illusion and reality is very thin.”

Experience of the Year

Demos returned to the stage – this time in volumetric capture instead of in her AltspaceVR avatar – to present the award for Experience of the Year to Spatial Fusion.

This was the experience’s second win of the night. The experience was also a nominee for Entertainment Experience of the Year. Ferns returned to accept the award and pointed out that the code has been open-sourced.

“I’m really excited to see what other people do with this now that it’s freely accessible,” said Ferns. “It’s an exciting time for trying out all of these new UX opportunities.”

This Year’s Honorees

In addition to the nominated awards categories, there are three honors categories. The honoree in each category is named by the previous year’s recipient rather than by a panel of judges.

Community Honor

Last year’s community honoree Trevor Flowers named Evo Heyning for this year, specifically for her work with the XR Guild, the Open Metaverse Interoperability Group, and [email protected].

“Whether it’s exploring AR, exploring 3D objects and NERFs, exploring interoperability of avatars and [email protected] specifically, being a part of these experiences with [Sophia Moshasha], with Ben [Irwin], with Julie [Smithson], with everyone – it’s meant so much to me,” Heyning said in accepting the honor.

Ombudsperson of the Year

The Ombudsperson of the Year Honor is specifically set up to recognize people working on the social and human aspects of WebXR. Last year’s honoree, Avi Bar-Zeev said that he was “honored to hand off the title” to Brittan Heller, a lawyer who introduced the term “biometric psychography” to describe mental and emotional profiling through an XR user’s personal data.

Brittan Heller at The Polys WebXR Awards

“I’d like to thank Avi, Kent [Bye], and everyone at the XR Guild and the Virtual World Society, and everyone in the XR community,” said Heller. “I appreciate how everyone here is so involved in making the community so welcoming to everyone.”

Bye, referenced by Heller in her acceptance speech, is a leading XR ethicist, a strong speaker in the nascent field of biometric psychography, and the first-ever recipient of this award.

Lifetime Achievement Honor

Last year’s Lifetime Achievement Honoree Brandon Jones selected Patric Cozzi for this year’s honor. Cozzi is the CEO of Cesium, but he was selected for this award because of his work co-creating glTF as a contributor to the Khronos Group.

Patric Cozzi at The Polys WebXR Awards

“I’m really honored for glTF and the community,” said Cozzi. “It was a grassroots effort for years.”

Looking Forward to the Future

This was the last year that The Polys WebXR awards will be hosted in AltspaceVR, but the team is still looking forward to next year’s event. While they haven’t yet said what platform (or platforms) it will take place on, there’s a full year to figure that out. And a year is a long time in this industry. If you missed this year’s ceremony, you can find the recording here.

The 2023 Polys WebXR Awards Recap Read More »

awe-2023-is-right-around-the-corner

AWE 2023 Is Right Around the Corner

Augmented World Expo, AWE for short, returns to Santa Clara this year from May 31 to June 2, 2023. The agenda is still coming together but there’s already a lot to be excited about. Let’s take a look.

Morning Keynotes

Many XR companies save some of their biggest announcements for the AWE stage. Even when companies aren’t dropping new products, apps, and services, they use the time to inform and inspire listeners about this rapidly developing space.

Day One

The first day of AWE always starts with an opening keynote from event founder Ori Inbar. Inbar’s addresses are always insightful and digestible with good measures of his palpable enthusiasm and humor. During his opening keynote last year, Inbar spoke about how XR can help make both big dreams and small dreams become reality.

Next up is the Qualcomm keynote from Vice President and General Manager of XR Hugo Swart. At his keynote last year, Swart presented Snapdragon Spaces and introduced the first two recipients of Qualcomm Ventures’ metaverse-funded companies.

Then, Nreal CEO Chi Xu takes the stage. Nreal hasn’t been a keynote presenter in the years that ARPost has covered AWE. But, the company is definitely going places. This year saw the commercial launch of Nreal Air (review) and we know that they have at least one more model waiting in the wings for the next big launch.

Day Two

Day two only has one proper keynote scheduled, this time with Magic Leap. Last year, the company’s Head of Product Management, Jade Meskill, took the stage to talk about the Magic Leap 2 and “augmented enterprise.” We don’t yet know what will come of this year’s keynote but it’s being given by the company’s CEO Peggy Johnson.

Following that is a “Fireside Chat” with Unity CEO John Riccitiello. That it’s a “fireside chat” and not a “keynote” arguably suggests that there won’t be any big product announcements but that doesn’t mean that this session shouldn’t be on your schedule.

Days two and three are lighter on heavy-hitting speakers to encourage attendees to check out the expo floor, which we’ll look at next. Don’t worry though, there are sessions to look forward to beyond just keynotes and we’ll look at some of those later.

The Expo Floor

It’s impossible to know exactly what will be going on on the expo floor, which is part of what makes it so exciting. A list of exhibitors (over 130 of them) and a map of the expo floor are posted on the AWE website, but what companies will be showcasing and how is a mystery until the floor opens on day two.

First off, a number of haptics pioneers will be there including Haptx, bHaptics, and SenseGlove. Any immersive technology is better when you experience it yourself instead of just seeing it on YouTube, but this is doubly true for haptics. But, unfortunately, many of these products are still hard for the average person to get their hands on. That makes the expo floor a great intro.

Mojo Vision will also be on the AWE expo floor. While this company isn’t likely to be putting their AR contact lenses onto the eyeballs of just anybody, they do have rigs that allow you to get a glimpse through what they’re building.

DigiLens, Vuzix, and Lenovo will also be on the AWE Expo floor. These companies make components and enterprise hardware that’s usually a cut above available consumer models. Trying them out can be a glimpse into the future. I got to get my hands on some of their hardware at last year’s expo and left feeling enlightened.

Also, Tilt Five will be returning. Last year, their augmented game board was the life of the expo floor drawing huge crowds – not just to interact with the product but to watch other people interact with the product.

Of course, that’s only a sliver of the total exhibitors. Personally, I’m hoping to reconnect with some of my friends from Avatour, Echo3D, FundamentalVR, Inworld AI, Leia Inc., Mytaverse, OVR Technology, VRdirect, and Zappar.

Expert Talks and Panel Discussions

Day One

On day one, right after the keynotes, many will likely stay in their seats to see Forbes columnist, author, and educator Charlie Fink talk with Magic Leap founder and former CEO Rony Abovitz about “How We Can Invigorate XR.” A few hours later on the same stage, Qualcomm Director of Product Management Steve Lukas will talk about “Building AR for Today.”

A little after that, one might head out of the Mission City Ballroom to Grand Ballroom C’s “Web3” track where EndeavorXR founder and CEO Amy Peck will be debating “Pros &Cons of Web3” with XR Guild President Avi Bar-Zeev. It’s hard to find an XR organization that Peck isn’t or hasn’t been involved with, and Bar-Zeev co-created Google Earth and HoloLens.

From there, one might head back to the Mission City Ballroom for “Intersection of AI and the Metaverse: What’s Next?” a panel discussion with leading XR ethicist Kent Bye, HTC VIVE China President Alvin Graylin, WXR Fund Managing Partner Amy LaMeyer, and Creative Artist Agency’s Chief Metaverse Officer Joanna Popper.

But wait! Happening at the same time is “How XR Technology Is Changing the Fashion Landscape” with Beyond Creative Technologist David Robustelli, Ready Player Me co-founder Kaspar Tiri, and DressX co-founder Daria Shapovalova.

Depending on which of those last two talks you see, you might have time for “What Problem Does the Metaverse Solve?” with Nokia Head of Ecosystem and Trend Scouting Leslie Shannon.

If you miss the first fashion session, you can always catch “Redefining Fashion and Beauty’s Next Decade – From Virtual Beings and Gaming to Generative AI” with LVMH VP of Digital Innovation Nelly Mensah, 5th Column founder and CEO Akbar Hamid, and Journey founder and Chief Metaverse Officer Cathy Hackl.

Day Two

On the same day that the expo opens up, on the main stage, Paramount Pictures Futurist Ted Schilowitz presents “XR Excellence: Demonstration & Discussion” – billed as a collection of “what he thinks are the best experiences in VR and MR today, and what we can learn from those experiences” followed by Q&A.

But oh no! At the same time in Ballroom D, Khronos Group President Neil Treveett, XRSI founder and CEO Kavya Pearlman, and Moor Insights & Strategy Senior Analyst Anshel Sag are talking about building open standards for the metaverse!

XR Talks with ARPost

Both of those events conflict with a “Meet the Makers” session featuring Julie Smithson and Karen Alexander of MetaVRse, Sophia Moshasha of the VR/AR Association, and Ben Erwin of The Polys Awards.

Later in the afternoon, Inworld AI’s Chief Creative Officer John Gaeta and Chief Product Officer Kylan Gibbs debut a new concept demo called “Origins” – a new kind of caper in which a human detective must navigate a world of generative AI bots.

The evening of AWE Day Two is also The Auggie Awards. We can’t tell you too much about the Auggie Awards because the finalists aren’t out. In fact, you still have until April 7 to submit nominees. Then, there’s a period of public voting until May 4. You can submit nominees and vote for your favorites here.

Day Three

On day three, in the “AI and Virtual Beings” track, producer, director, and strategist Rebecca Evans, Stanford University Graduate Research Fellow Eugy Han, Odeon Theatrical CEO Stephanie Riggs, and Dulce Dotcom advisor Dulce Baerga will discuss “Avatars, Environments & Self Expression – from Social VR to Cross-Reality Experiences.”

From there, you might head back to the Mission City Ballroom for a Fireside Chat with Tom Furness, the founder and chairman of the Virtual World Society – one of the oldest and noblest organizations in immersive tech.

AWE concludes on the afternoon of day three with Inbar’s closing statements and the Best In Show Awards on the main stage.

How to Attend AWE

Once again, all AWE recordings will become available on AWE.live. If you want to experience AWE in person, you still have time to get tickets. If you’re reading this before February 28, you still have time for Super Early Bird Tickets. You can also get 20% off of your ticket price by using discount code 23ARPOSTD at checkout.

And keep an eye on ARPost as AWE draws nearer. As a media partner of the event, we’ll be giving two free tickets to selected readers as part of an upcoming drawing. Watch our social media channels for details.

AWE 2023 Is Right Around the Corner Read More »

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How XR Fan Engagement Brings Fans Closer to the Game

Over the years, ARPost has covered the physical nature of XR in athletics and sports a number of times – from how athletes use XR to improve their game, to how gamers can use VR sports to stay fit, to how thrilling and active a good AR team game can be for players and spectators alike. XR is also increasingly being used in another capacity: fan engagement.

Is AR the Future of Fan Engagement?

Athletes are usually sports fans, but are sports fans usually athletes? This article isn’t about how XR can make a sports viewer into a finely-tuned machine, or how a sports viewer can become a star in their own right through things like esports. After all, not all sports fans want to do those sorts of things.

However, it’s probably fair to say that all sports fans want to feel closer to the athletes and teams that they follow. That doesn’t mean getting onto the field, but it might mean getting out of the stands. Sports teams and property managers are increasingly using XR for sports fan engagement to let fans get closer to their passion, if not closer to the action.

In-Arena Opportunities for CBJ Fans

In January, NHL team The Columbus Blue Jackets unveiled “The Fan Zone” in their home Nationwide Arena in partnership with MVP Interactive. Followers of ARPost might remember that MVP Interactive also made appearances in our 2021 article about how and why brand engagement is driving XR development.

“The Blue Jackets are one of the few sports organizations taking the lead to bring fans the latest in cutting-edge technology with first-ever immersive experiences to their arena,” MVP Interactive CEO James Giglio said in a release shared with ARPost. “Our team was honored to work with everyone at CBJ to bring technology forward with multi-generational experiences to their Fan Zone.”

Slapshot Challenge 3 - The Columbus Blue Jackets - fan engagement

The 4,000 square-foot space overlooks the team’s practice area and includes a number of XR experiences, as well as the eSports Lounge for CBJ gaming, the team’s official esports arm. As exciting a development as esports is in the general gaming world, we’re most interested in the XR fan engagement activations.

“With the upgraded space and technology advancement of our new Fan Zone, we hope to provide a world-class experience for fans of all ages,” Blue Jackets Vice President of Marketing Ryan Chenault said in the release.

XR in the Fan Zone

In the “Slapshot Challenge” fan engagement activation, fans choose between three different game modes including “Shots on Goalie” pitting their skills against a virtual goaltender. Using a real stick and a ball, the fan’s movements are tracked by sensors to replicate an on-ice experience in a space reminiscent of the Cave VR system.

Slapshot Challenge - AR fan engagement - The Columbus Blue Jackets

The “Goalie Challenge” flips the scenario, both figuratively and physically. In full goalie gear, the fan now faces the screen where a virtual contender appears to launch physical balls their way. While the goalie in the slapshot challenge is entirely automated, the placement of balls fired off in the goalie challenge can be controlled by a friend via a computer interface.

“The Blue Jackets are dedicated to removing barriers to the game of hockey and investment in this space is a meaningful nod to this mission,” said Chenault. “By providing both stick-in-hand and controller-in-hand activations, we can give fans an opportunity to not only watch the game but experience it first-hand.” 

Slapshot Challenge 2 - The Columbus Blue Jackets - fan engagement

There are less intense fan engagement opportunities as well. A “Pose with a Pro MorphingStation” gives fans an opportunity to take a selfie next to a virtual replica of their favorite Blue Jackets. A similar activation allows fans to pose in a virtual Blue Jackets jersey. All of these activations reward the fans with videos and images optimized for social media.

Pose with a pro - The Columbus Blue Jackets - XR fan engagement

Implementation and Stats

On entering the Fan Zone, fans have the opportunity to check in by scanning a QR code and providing an email address to receive their videos and photographs. According to figures provided to ARPost following the launch of the activation, over 1,200 fans entered the Fan Zone on opening night and 375 provided emails to receive their digital mementos.

Further, the “average dwell time across experiences was 24.55 seconds.” This may not seem like a long time, but it is averaged across all of the fan engagement experiences though the challenges likely engaged fans for significantly longer than the AR photo opportunities.

NIL in AR

The “Pose with a Pro” fan activation presented by the Blue Jackets shows that there is a lot of promise in sports fan engagement with virtual replicas of their favorite athletes. That isn’t just limited to professional sports, however.

College sports are tremendously popular but its athletes were, to some degree, barred from benefiting from that popularity for most of the history of college sports. That’s because college athletes were largely prevented from benefiting from their name, image, and likeness (NIL) by the NCAA – the organization that governs college sports.

However, in 2021, the NCAA began loosening NIL rules, opening up potentially lucrative opportunities for college athletes. AR publishing platform LDP Studio claims to be part of the first “NILAR” (name, image, and likeness in augmented reality) agreement. The signee? The University of Tennessee senior tight end Jacob Warren for the Craven Wings restaurant chain.

“We believe AR Hero will change the way college football fans experience the game by engaging more people with the players they know and love,” LDP Studio VP of business development Jessee Black said in a release shared with ARPost. “It’s a really cool and futuristic new concept for QR code use which increases engagement for businesses and brings fun to the fans.” 

NILAR Jadob Warren - fan engagement

AR Hero, the tool that runs the experience, invites users to trigger fan engagement activation via a QR code. From there, fans can take photos and videos with an AR version of Warren that goes through different poses giving plenty of opportunities to fans.

“With AR Hero, fans can feel like they are part of the action and experience the players they know and love in a whole new way,” said Black. “Businesses have the opportunity to create more engagement with fans through ‘NILAR’ as well.”

The First NILAR Agreement?

It’s easy to be skeptical of whether this fan engagement initiative is really the first NILAR agreement. It is very probably the first NILAR agreement in college sports and it just might be the first of its kind anywhere as LDP Studio claims.

Digital twins of celebrities aren’t brand new. However, the ownership of these twins has long been problematic. The owner of a digital twin is usually the studio that commissioned it, rather than the individual that the twin is created from.

NILAR agreements with athletes as well as other individuals have huge potential to give individuals more control over their own digital twins. That’s a big win for those individuals from an economic standpoint, but it’s also a good idea from an ethical perspective.

Getting Sports Fans Out of Their Seats

With good AR fan engagement, everybody wins. Fans get more interactive ways to engage with their favorite content and athletes. Athletes can have an AR proxy that’s available to fans while they’re busy training, on the field, or at home. Teams get new ways to bring fans deeper into the sports that they love (and, yes, collect some much-cherished user data).

The good news keeps getting better. XR fan engagement activations are becoming simpler to use, more interactive, and are even being created in ways that are more mindful of the humans that lend their digital duplicates to these activations.

How XR Fan Engagement Brings Fans Closer to the Game Read More »

immersive-inspiration:-why-extended-reality-learning-holds-multi-sector-potential

Immersive Inspiration: Why Extended Reality Learning Holds Multi-Sector Potential

The vast potential of extended reality cannot be underestimated. Used as something of an umbrella term to encompass “all real-and-virtual combined environments and human-machine interactions,” XR has become a buzzword that’s closely associated with other popular terms like virtual reality, augmented reality, spatial computing, ubiquitous computing, and the metaverse – and deep into this litany of jargon lies the next frontier for digital learning.

Although the edtech sector has grown significantly in voracity since the emergence of the COVID-19 pandemic, it’s extended reality that holds the key to unprecedented levels of immersiveness.

Extended Reality XR Market - Growth Rate by Region 2022-2027 - Mordor Intelligence

Furthermore, Mordor Intelligence data suggests that the XR market is growing globally, and experiencing particularly high levels of growth in Asia and Oceania. With both Europe and North America also experiencing notable XR growth, it’s likely that XR learning platforms and initiatives will gather momentum at a significant rate over the coming years.

With this in mind, let’s take a deeper look at why extended reality holds such vast potential for the future of learning across the world of education and many other sectors.

Unprecedented Immersion

When it comes to education, the challenge of delivering an immersive learning experience to all students and pupils can be a profoundly difficult one.

According to a Udemy survey, 74% of Millennials and Gen-Z claimed that they would become easily distracted in the workplace. This means that educators must find new ways to keep modern students engaged for as long as possible.

Through embracing extended reality, we’re already seeing more immersive experiences delivered to students, and platforms like GigXR can help users to engage in real-time with digitally rendered content.

Such platforms are excellent for learning via accurately rendered 3D graphics for topics like human anatomy and medicine–carrying its functionality beyond classrooms and into medical training for industry professionals.

Although embracing XR can seem like a daunting prospect, its potential applications within the world of learning are vast, including:

  • Refreshing the range of learning techniques available to students in order to deliver foundational learning;
  • Delivering more customized and personalized learning experience for students exploring complex topics;
  • Better defining competencies and assessment criteria for student experiences;
  • Offering data that can be utilized to deliver more focused interactive lessons for students that can incorporate better collaboration as well as engagement.

While this can go some way in showing the potential possibilities of XR, these applications also have the power to fundamentally change education over the course of the decade. As a future within the age of Web3 and the metaverse continues to redefine how far reality technology can evolve, the prospective applications for the future of learning appear to be endless.

Inspiring Curiosity

Crucially, a recent survey conducted by the XR Association in collaboration with the International Society for Technology in Education (ISTE) found that many current educators are optimistic about the prospect of a future built on extended reality learning experiences.

Of 1,400 high school teachers surveyed, some 82% of respondents stated that they believed the quality of AR/VR learning activities has improved in recent years–with 70% expressing their hope that XR tools can become more commonplace in schools moving forward. In total, 94% of respondents were happy to highlight the importance of aligning XR-driven curricula to academic standards.

The study also found that 77% of those surveyed believed that XR technology “inspires curiosity,” and that the tools can help to address issues in maintaining student motivation and well-being which have been impacted by the COVID-19 pandemic.

“To get a good sense of XR’s potential in schools, you have to ask the teachers and staff who will be administering this technology. The survey’s results suggest that VR, AR and MR technology is well positioned to become an essential teaching tool in school classrooms across the country,” explained Stephanie Montgomery, VP of Research at the XR Association.

Extending XR Into the Workplace

Beyond the traditional education sector, XR-based learning can also pay dividends when it comes to workplace training and recruitment.

The potential of VR onboarding is vast across a number of industries, and it can be an essential tool when it comes to upskilling and combatting turnover challenges among existing workforces.

Through the potential of extended reality, trainees and candidates alike can collaborate with human resource departments to undertake virtual interviews–which can provide real-time metrics and behavioral analysis for more accurate and unbiased assessments of competencies.

By combining XR technology with artificial intelligence, companies can actively spot knowledge gaps among existing employees and automatically enroll them in new tailor-suited courses to enhance their skill sets.

Extended reality can also help in a number of practical training scenarios. In practice, this is best illustrated within the healthcare industry, where The Johns Hopkins School of Nursing has become one of many providers to implement comprehensive VR training programs ranging from doctoral to prelicensure nursing.

Delivering experiences via Meta Quest headsets and an Alienware computer, Johns Hopkins has managed to deliver multiplayer VR learning experiences that can render practice scenarios capable of accommodating up to 100 learners.

“We make decisions based on what’s going on — time-critical decisions,” said Kristen Brown, Assistant Professor at the Johns Hopkins School of Nursing and the Simulation Strategic Projects Lead at the Johns Hopkins Medicine Simulation Center. “So one of the important components was that there was some sort of AI that’s really adapting to what we’re doing.”

The beauty of extended reality in terms of training, is that it can provide a platform for learners to build their competencies in high-risk or highly sensitive areas without having to worry about high margins for errors to take place.

In surgery scenarios, for instance, XR experiences can place students into a virtual operating theater with a 3D subject to deliver a true-to-life simulation of an operation. Similar experiences have been continually growing in quality within industries like aviation.

Achieving Immersive Learning Within the Decade

The rapid growth of the extended reality market means that we’re likely to see comprehensive learning technologies become commonplace sooner rather than later. This will undoubtedly delight the 70% of teachers surveyed in the aforementioned XR Association’s survey, but it has the potential to resonate across multiple sectors.

From providing more immersive and comprehensive learning to students, to helping employees to gain a better quality of work experience during their onboarding and training processes, the arrival of XR learning can bring profound improvements to countless lives.

Better onboarding programs can help to improve job satisfaction and to lower turnover rates, while competencies will improve immeasurably as more impactful learning experiences emerge. With this in mind, extended reality is well placed to improve the lives of learners of all ages, and across a number of industries.

Guest Post


About the Guest Author(s)

Dmytro Spilka

Dmytro Spilka

Dmytro is a tech and finance writer based in London. Founder of Solvid and Pridicto. His work has been published in Nasdaq, Kiplinger, VentureBeat, Financial Express, and The Diplomat.

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pinko-experience-powered-by-emperia-amid-funding-announcement

PINKO Experience Powered by Emperia Amid Funding Announcement

Virtual store builder Emperia recently announced a new funding round, as well as hints at how that funding round will impact their roadmap going forward. In the meantime, PINKO is joining the list of retailers showing us what Emperia is already capable of.

PINKO’s Virtual Store From Emperia

Emperia isn’t a Harry Potter spell, it’s a tech company that “marries the reach and accessibility of e-commerce with the impact of physical customer service shopping experience.” ARPost first met Emperia about a year ago when the company launched “Artemis”, its software-as-a-service solution for virtual storefronts.

“With the realization that clients will be using these spaces in the long term, and the need to constantly change/update the virtual store the same way they would change their physical space, Emperia created a platform that enables full customization of product displays as well as decor, allowing brands full creative control,” Emperia co-founder and CEO Olga Dogadkina said last year.

Emperia PINKO virtual store

PINKO, the other name in our story, might be less familiar to ARPost readers. The Italian womens fashion brand is using Emperia to open its first virtual storefront and explore virtual sale items. The opening of their first virtual store coincides with the opening of a new brick-and-mortar boutique location in Milan, according to a release shared with ARPost.

“Opening in such a prestigious and internationally established location, we decided as a mission statement to give global resonance to our new and unique store,” said PINKO CEO and founder Pietro Negra. “The virtual shop is the most innovative environment that can guarantee us the possibility of expanding our vision of engagement for our consumers everywhere.”

A Look at the Virtual Store

To be clear, PINKO isn’t a stranger to e-commerce generally. The company’s online purchasing infrastructure is already robust. However, there’s a big difference between experiencing the PINKO shopping experience online and the PINKO shopping experience in one of their stores. Their virtual store from Emperia is partially intended to help bridge that gap.

PINKO virtual store Emperia - handbags

Further, PINKO’s one-room virtual storefront in the clouds isn’t only for physical goods. Interactive 3D models of PINKO’s recognizable handbags help users understand the physical bags that they can purchase through the experience. Some of the 3D models also represent “Meta Love Bags” – an exclusive line of NFTs.

PINKO x Experia virtual store handbags

“Our 3D technology ensures a high merchandise-viewing quality, which complements its real-life twin product, to the smallest detail, allowing PINKO to present and directly-sell its exclusive capsule collection in a way that simulates a realistic shopping experience,” Dogadkina said in the release.

$10M Can Do a Lot for a Good Roadmap

Of course, there’s also big news for Emperia. The company recently announced a $10M series A funding round led by Base10 but including a number of other funders including the Sony Innovation Fund.

“I’m confident that the pool of participating investors in this round, from both the U.S and Europe, will make for a great network of advisors as Emperia continues its global expansion, pioneering e-commerce’s next generation,” said Dogadkina “I’m looking forward to delivering an even more impactful experience for our brand partners.”

The release also included some insights into what the company plans to do with the funding round. Goals include growing the team, improving Artemis, developing its customer data suite, and increasing the platform’s market presence. The release also expresses the intent to work with more partners in the space, which is always exciting for the product and the general field.

Speaking of the general field, the comments provided by investors help to speak to Emperia’s exact position within the emerging technology ecosystem. Base10 partner Luci Fonseca described Emperia as a “Web 2.5” solution.

“It is a device-agnostic bridge for brands to engage with a new generation of consumers while driving real commerce,” Fonseca said in the release. “Emperia is pioneering the development of virtual store creation and maintenance, and we’re excited to be partnering with a team that is truly building for the future of e-commerce.”

InfiniteWorld CEO Brad Allen used “Web 2.5” to describe his company “building a bridge to Web3” in an October interview with ARPost. The term is gaining traction in the industry to describe experiences that utilize and explore emerging trends like immersive tech or blockchain without relying on them completely as a business model.

More Coming Soon

It’s naturally exciting to see a company in the space clear funding rounds, particularly with prodigious investors like those backing Emperia. It’s even more exciting to see the sorts of plans that the company has for that money. Checking in with companies like PINKO to see how these movements are affecting their business models also sounds like a promising discussion.

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