AR/VR events

Looking Forward to AWE Asia 2023

AI, AR/VR events, augmented reality, AWE, Events, featured, metaverse, trending, virtual reality / Mike M. / July 27, 2023

If you get all of your AWE coverage from ARPost, you might be under the impression that the event is only in California – but it wouldn’t be much of a “World Expo” then, would it? In addition to frequent all-online events, AWE consists of three in-person events each year: AWE USA, AWE Europe, and AWE Asia.

AWE Asia, this year taking place in Singapore, is fast approaching, with the agenda now finalized. Attendees can look forward to hearing from over 60 speakers in over 60 sessions including keynotes, talks, and panels over the course of the two-day conference. Let’s take a look at some of the most exciting sessions.

AWE Asia Keynotes and Addresses

Day One starts off with an opening ceremony by AWE co-founder Ori Inbar, joined on-stage by AWE Asia President and Vice President, Gavin Newton-Tanzer and Ryan Hu. This session is followed by back-to-back keynotes by HTC Global Vice President of Corporate Development Alvin Graylin and University of South Australia professor Dr. Mark Billinghurst.

Day Two also starts off with keynotes. First, “Metaverse as the Next Biggest Thing: Challenges, Roadmaps, and Standardization” by IEEE president Dr. Yu Yuan. This is followed by “ifland: A Case Study on Telco Collaboration in Building a Global Metaverse Platform” presented by SK Telecom Vice President Ikhwan Cho and Deutsche Telekom Senior Director of XR and the Metaverse Terry Schussler.

Day Two then closes with remarks and awards from Inbar, Newton-Tanzer, and AWE Asia COO and Content Director David Weeks.

The keynotes and addresses are great because they often feature some of a conference’s biggest announcements and most anticipated speakers. They’re also great because nothing is scheduled at the same time as a keynote. From here, we’ll have to start making some tough calls.

Day One Sessions

Following the AWE Asia welcome address and keynotes on Day One, the crowd is sure to split. Remain near the main stage to hear NVIDIA’s Vanessa Ching discuss “Developers, Platforms, and AI.” Venture off to a substage to hear Joe Millward and Kyle Jackson of Talespin talk about “Scaling XR Content for the Enterprise With Generative AI.”

Next up. Niantic Senior VP of Engineering, Brian McClendon, explains how “Niantic is Powering AR, Everywhere, All at Once.” Having seen this talk at AWE USA, I can tell you it’s worth seeing, but I can also point out that you could watch the recording online and stretch your day a little further.

Another tough decision follows. Will it be “How AI Will Enhance the Metaverse and Education” with Meta Head of Global Education Partnerships Leticia Jauregui and Zoe Immersive CEO and co-founder Emilie Joly? Or will it be “Beyond Loudness: Spatial Chat and the Future of Virtual World Communication” with Dolby Laboratories Developer Advocate Angelik Laboy?

Day One’s Marathon on the Main Stage

The afternoon of Day One has a lineup of promising presentations on the main stage. Starting, Immersal Chief Marketing Officer Päivi Laakso-Kuivalainen and Graviton Interactive co-founder and Managing Director Declan Dwyer talk “Revolutionizing Fan Engagement: Augmented Reality in Stadiums Powered by Visual Positioning Systems and Spatial Computing.”

This is followed by Linux Foundation General Manager Royal O’Brien talking about “Inspiring Game Development Through Open Source.” Then, keep your seat to hear Trigger XR founder and CEO Jason Yim talk about retail, advertising, and e-commerce. A little later on the same stage, Mindverse.AI co-founder and COO Kisson Lin talks about the Web3 creator economy.

Day Two Sessions Main Stage Sessions

One can’t-miss session on Day Two comes from Dispelix APAC VP of Sales and Partnerships Andy Lin, presenting “PERFECTING COMFORT – Vision Behind Dispelix Waveguide Combiners for Near-to-Eye XR Displays.”

Some of the last regular sessions on the main stage before the AWE Asia closing address look promising as well.

First, Infocomm Assistant Director of Innovation Joanne Teh, Deloitte Center for the Edge Southeast Asia Leader Michelle Khoo, Serl.io co-founder and CEO Terence Loo, and SMRT Corporation Learning Technologies Lead Benjamin Chen have a panel discussion about “The Future of Immersive Experiences: Navigating the World of XR.”

Immediately following the panel discussion, Google’s Toshihiro Ohnuma takes the stage to discuss “Connecting Both Worlds – Google Maps and AR Core.”

In between those sessions, the substages look pretty promising.

Major Side-Stage Attractions

After Lin’s talk, head over to Substage 1 for a series of promising talks. These start with Maxar Technologies Business Development Manager Andrew Steele presenting “Experience the Digital Twin Built for Connecting Your XR Content With the Real World. “ The world-scale digital twin won the Auggie for Best Use of AI at the awards ceremony in Santa Clara this spring.

Up next on the same stage, Anything World co-founder and Creative Director Sebastian Hofer explains “How AI Is Powering a Golden Age in Games Development.”

A quick break between sessions and then back to learn about “ThinkReality Solutions Powering the Enterprise Metaverse” with Lenovo Emerging Technologies Lead Martand Srivastava and Qualcomm’s Kai Ping Tee.

Lots to Take In

AWE Asia being two days instead of three certainly doesn’t solve the classic AWE problem of there being just too much amazing content to take in everything. At least, not live anyway.

To attend AWE Asia yourself, get tickets here, and use our code AW323SEB25 for 30% off the standard ticket and PAR23VSEB for 35% off the VIP ticket.

Looking Forward to AWE Asia 2023 Read More »

Celebrating the 2023 Auggie Awards and XR Prize Challenge

AR/VR events, auggie awards, augmented reality, AWE, Events, featured, trending, virtual reality / Ryan Harris / June 7, 2023

The Augmented World Expo has its own awards ceremony – the Auggie Awards. Watchers of the XR space submit nominations and vote for their favorites. A panel of distinguished judges then selects the winners from among the finalists. Or, at least, that’s how it works for the first 16 categories.

The Best in Show awards, the XR Startup to Watch, and a few other Auggie Awards are determined differently. This year also saw the award of the XR Prize Challenge that AWE founder and CEO Ori Inbar announced last year.

The 14th Annual Auggie Awards

“I’m super excited to be hosting the Auggie Awards ceremony for the 14th year,” said Inbar. “The Auggie Awards have been recognizing XR since 2010.”

Ori Inbar and Auggies

Inbar shared that there were a record 377 nominations this year, which public voting narrowed down to 89 finalists before 30 judges chose the 16 winners. Or, the 13 winners, as one organization left with a record-breaking three awards.

Auggie Awards 2023 judges

Best Art or Film

Developer, entrepreneur, and consultant Antony Vitillo, perhaps better known as “Skarred Ghost”, presented the first Auggie Award of the night for Best Art or Film.

“I totally love storytelling experiences and the emotions they give me,” said Vitillo.

The Auggie Award went to Delta Reality for The Museum of Digital Life. The massive multi-user art exhibit includes everything from 2D photographs to 3D objects and virtual worlds. Delta Reality was also nominated in the same category for The Metaverse Park and was up for Best Enterprise Solution and Best in Location-Based Entertainment.

The group won over Mutienliao, Oregon Shakespeare Festival, and Ferryman Collective. Unfortunately, no one from Delta Reality was present to accept the award.

Best Campaign

It was the “great pleasure” of University of South Australia Professor of Computer Human Interaction Mark Billinghurst to present the Auggie Award for Best Campaign. The award went to Zappar for Countdown: Bricks Farm. The interactive game for a New Zealand Supermarket included social lenses, games, and recipes.

Ori Inbar, Caspar Thykier, and Mark Billinghurst

“We talk about technology, but it’s all about the people,” Zappar CEO and co-founder Caspar Thykier said in accepting the award.

The experience beat out two experiences by CamOn XR and an experience by Viewtoo, as well as another Zappar experience that had also been nominated. Zappar was also up for Auggie Awards in the categories of Best Creator & Authoring Tool, Best Developer Tool, Best Headworn Device, Best in Location-Based Entertainment, and Best Societal Impact.

Best Collaboration Tool

Sony Electronics Head of XR Business Development Thaisa Yamamura was “honored to present” the Auggie Award for Best Collaboration Tool. She also presented the winner with a 15.6in Sony Spatial Reality Display.

The Auggie Award went to Pfizer for VR collaboration tools used in developing the COVID-19 vaccine, and was accepted by a representative of the company. Also nominated were Arthur, Morpheus, Holo-Light, and R3DT GmbH.

Best Consumer App

“We spend a lot of time talking about enterprise XR, and for good reason, but the consumer market is where things really scale,” XR analyst Mike Boland said in introducing the Best Consumer App category.

The Central Library of Düsseldorf App, by Exponential Dimensions, took home this award, despite facing stiff competition from the likes of Snap Inc. and Overlay LLC. The Auggie Award was accepted in person by a representative of the City of Düsseldorf.

Best Creator & Authoring Tool

“This is an exciting category because these are the tools we can all use to create amazing worlds for each other,” All These Worlds LLC founder Jackie Morie said in presenting the Auggie Award for Best Creator & Authoring Tool.

The Auggie Award went to Snap Inc for Lens Studio with fellow nominees Overlay LLC, Zappar, HoloPundits, ARSOFT, and DEEPFINE. The award was accepted in person by a representative who passed on praise to the “300,000 AR creators creating with us.”

Best Developer Tool

Another Snap representative, Head of Platform Developer Relations Tessa Kriesel, took the stage next to present the Auggie Award for Best Developer Tool. This category could have gone to anybody with finalists Blippar, Zappar, 8th Wall, Holo-Light, and Qualcomm, but echo3D took home the prize.

echo3D Auggie Awards 2023

Best Enterprise Solution

“XR Tech has the power to change the way we work but only when we have enterprises who do the development and work to bring those projects to us,” AWE Advisory Council member Shelley Peterson said in presenting the Auggie Award for Best Enterprise Solution.

Nominees in the packed category included Lowe’s Innovation Labs, Delta Reality, and HoloPundits, but Ajna Lense, an MR developer headset by Indian company Dimension NXG took the prize. The same headset was also a finalist in the Best Headword Device category.

Best Game or Toy

“This one has a special meaning to me as someone who has devoted his entire life to a toy,” skateboarder Rodney Mullen said in presenting the Auggie Award for Best Game or Toy.

Resolution Games was nominated for both Demeo and Spatial Ops, ILMxLAB was nominated for StarWars: Tales From the Galaxy’s Edge, and DB Creations was nominated for Table Trenches. However, the prize went home with the team of Innersloth, Schell Games, and Robot Teddy for Among Us VR. Or, it will be mailed home, as no one accepted the award in person.

Best Headworn Device

Science fiction author Daniel Suarez had the honor of presenting one of the evening’s most anticipated Auggie Awards – and perhaps the one with the stiffest competition.

Zappar’s Zapbox, DigiLens’ ARGO, Sony’s PlayStation VR 2, the Magic Leap 2, XREAL (previously Nreal) Air, and the Varjo XR 3 Focal Edition were all in the running, but the prize went to the HTC VIVE XR Elite.

best headworn device Auggie Awards AWE 2023

“We’re just so happy. This is something we’ve been working on for a long time,” HTC China President Alvin Graylin said in accepting the award. “We’re so excited to be recognized here.”

Best in Healthcare and Wellness

XR Association President Elizabeth Hyman called the field of healthcare and wellness “a great way to change the world” in presenting the Auggie Award for this category. Nominees included Groove Jones and Lucid Reality Labs but the award went home with ARSOFT for NextMED – a tool for medical visualization.

best healthcare and wellness Auggie Awards AWE 2023

“We’re here from Spain just to be with so many interesting companies and amazing people,” founder and CEO Santiago González said in accepting the award.

Best in Location-Based Entertainment

“So many people find their first XR experience through LBEs,” Hopscotch Interactive CEO Emily Olman said in presenting the Auggie. “This is an amazing category that brings so many people into XR for the first time every single day.”

Nominees included ONTOP and Delta Reality, but Thykier returned to the stage to accept the award for LEGO MYTHICA Magic Forrest – Zappar’s second Auggie of the night.

Ori Inbar, Caspar Thykier, and Emily Olman

“It’s everyone’s dream to work with a property like LEGO,” said Thykier. “There’s a wonderful team there and they’ll be happy that we’ve won this.”

Best Indie Creator

“Without our indie creators, there would not be an industry,” GatherVerse Summit founder Christopher Lafayette said in presenting the Auggie Award for Best Indie Creator. He also gave a “shoutout to our startups.”

In a field that included DB Creations and OnBoardXR, the prize went to Big Rock Creative, best known for bringing Burning Man into VR for the past three years. The producers, Doug Jacobson and Athena Demos gave brief speeches, but were accompanied onto the stage by a team of creators including the worldbuilding duo Cause and Christie.

Big Rock Creative

“We all start out as indie collaborators,” said Demos.

“I want to thank the whole team. We’re very excited to learn the language of storytelling in this new medium,” said Jacobs.

Best Interaction Product

“You guys are so lucky to have the XR devices and the ecosystem that you have out there,” Graylin said, returning to the stage to present the Auggie Award for Best Interaction Product. “These are good times.”

VIVE itself was nominated for their Self-Tracking Trackers, along with the likes of Leia Inc., SenseGlove, and Wisear. Graylin presented the award to TriLite for the Trixel 3, an impressively small projector for AR displays.

best interaction product Auggie Awards AWE 2023

“Thank you so much, AWE,” Head of Product Marketing and Business Development Susan Backhaus said in accepting the award. “This is a great recognition of our work.”

Best Snapdragon Spaces App

“We’ve been super impressed by the number and quality of applications we have seen,” Qualcomm’s Senior Director of XR Martin Herdina said in presenting the first Qualcomm-sponsored Auggie Award.

best snapdragon spaces Auggie Awards AWE 2023

The award went to Verizon for The Future of Training, an XR upskilling program. In this case, the Auggie also came with a $10,000 check from Qualcomm.

Best Societal Impact

Unity VP of Education and Social Impact Jessica Lindl said that “the world is a better place with more creatives in it,” as she prepared to award another of the evening’s most anticipated Auggies. The category had a number of repeat nominees including Lucid Reality Labs, with two experiences in this field, and Zappar for their Zapvision solution.

best societal impact Auggie Awards 2023

Thykier returned to the stage once again to accept the third Auggie Award of the night – beating the record that the company set last year. This time Thykier was accompanied by a number of Zappar representatives to accept the award that makes product information available to vision-impaired individuals through an enhanced QR code.

“We do a lot of exciting work at Zappar, but it’s amazing to do some important work,” said Thykier, who also gave special thanks to Unilever, the consumer packaged goods company that partnered with Zappar on the project. “This is the [Auggie] that is super important.”

Best Use of AI

“It came to the attention of the world recently that the singularity is underway,” AWE co-founder Tish Shute said in presenting the Auggie Award for Best Use of AI. “There is a cycle where AI feeds XR and XR feeds AI. This is going to cause an acceleration that is mind-boggling, to say the least.”

best use of AI - Auggie Awards AWE 2023

With competition like Move.ai and Avataar, it was a tough field. The Auggie was awarded to Maxar Technologies for SYNTH3D – a high-fidelity world-scale digital twin created with satellite data.

The Startup Pitch Competition

“We had an incredible group of startups pitch,” Boost VC Partner Maddie Callander said in presenting the Startup to Watch Auggie. “It’s always exciting to see the cutting edge.”

Atopia won from among the 14 finalists for “creating the metaverse of arts and culture.” The Auggie was accepted by co-founder Annabell Vacano.

Ori Inbar, Maddie Callander, and Annabell Vacano

“We couldn’t have done this without our small team back in Germany,” said Vacano.

Best In Show

WXR Fund Managing Partner Amy Lameyer presented the Best In Show award. This award is presented during the event wrap-up and considers expo floor interest. The award went to Sightful, one of the companies behind Spacetop – a laptop that uses AR glasses in lieu of a screen.

The award was accepted in-person by the company’s co-founders Tomer Kahan and Tamir Berliner. Berliner talked about the growth of AWE and of XR generally, including the massive presence of XR hardware at the recent Consumer Electronics Show. He also referenced Ori’s end-of-show announcement that AWE will move from Santa Clara to Long Beach.

“I do want to thank everyone here, but Ori, also to you. I met you, I think it was AWE 2014 in Tel Aviv, I think that there were about a hundred people there – not speakers, attendees,” said Berliner. “I think the move to LA is messaging everyone that CES should watch out because Consumer Electronics is becoming AWE.”

The AWEsome Award

The AWEsome Award is determined by a “complex algorithm” that includes “buzz,” participation, expo floor interest, and other factors. The Auggie was presented by XREAL founder Peng Jin.

The award went to EXIT SUIT but was not accepted in person. Ori commented that exhibitors are often packing up their booths while the event wrap-up is under way.

Visual Impact

A special award, the “Visual Impact Award” was presented by NTT Ltd. Group Vice President of Connected Industry Rika Nakazawa to the XR artist best known as Sutu. Sutu had created the art used for promoting AWE but also used as the backdrop on the main stage.

“I’m so happy that Ori asked me to create the art,” said Sutu. “It’s been a journey. I was at AWE in the early days and to see what it’s become and to be a part of that, it’s been a journey.”

The XR Prize Challenge

Last year, Inbar announced The XR Prize Challenge: “A global competition to harness the power of XR to fight climate change” with a $100,000 grand prize. 230 projects were submitted. 150 of those advanced to the next level. 90 of those submitted a minimum viable product. Those were narrowed down to 11 finalists. In the end, there were three runners-up and one winner.

The runners-up and grand prize winners were announced in the categories Optimize, Educate, Visualize, and Replace. All runners-up received an Nvidia graphics card.

Optimize

Niantic VP of Business Development Jenna Seiden presented the runner-up in the Optimize category, saying that “the technologies that we’re celebrating tonight make the world more magical.”

incitu

The award went to inCitu, a project that shows immersive models of familiar locations in potential futures – for example, as impacted by rising sea levels due to climate change. An earlier version of the experience had first been demod at a 2019 AWE event in Munich.

Educate

IEEE Standards Association President Yu Yuan presented the runner up in the education category saying, “education is very important to get more people working with us in XR.” The award went to Mangrove City – a VR experience that helps users understand the ecological significance of wetlands.

mangrove city AWE 2023

Visualize

University of Oregon Assistant Professor of Immersive Media Psychology Danny Pimentel presented the runner up in the “Visualize” category.

“It was moving to see so many organizations and creators around the world leverage these technologies in such thoughtful ways,” said Pimentel.

Qikiqtaruk

The award went to Qikiqtaruk: Experiencing the Arctic Under Threat. The project brought in multiple co-creators to make a virtual tour of a national park that serves as an immediate example of the impacts of climate change.

The Grand Prize

Tom Furness, founder of the Virtual World Society, presented the Grand Prize to Between Two Worlds. The AR app helps users learn about endangered species, their habitats, and why they are endangered.

Another Year, Gone

That wrapped another year of the Auggie Awards and of the Augmented World Expo. Of course, events are coming up in Europe and Asia, as well as regional meetups and events that visitors can join on the AWE.live app. Until next year, it’s time to make some Auggies-worthy news for next time.

Celebrating the 2023 Auggie Awards and XR Prize Challenge Read More »

AWE USA 2023 Day Three: Eyes on Apple

AI, Apple Inc., AR/VR events, augmented reality, AWE, Events, extended reality, featured, Meta, trending / Ryan Harris / June 6, 2023

The last, third day of AWE USA 2023 took place on Friday, June 2. The first day of AWE is largely dominated by keynotes. A lot of air on the second day is taken up by the expo floor opening. By the third day, the keynotes are done, the expo floor starts to get packed away, and panel discussions and developer talks rule the day. And Apple ruled a lot of those talks.

Bracing for Impact From Apple

A big shift is expected this week as Apple is expected to announce its entrance into the XR market. The writing has been on the wall for a long time.

Rumors have probably been circulating for longer than many readers have even been watching XR. ARPost started speculating in 2018 on a 2019 release. Five years of radio silence later and we had reports that the product would be delayed indefinitely.

The rumor mill is back in operation with an expected launch this week (Apple’s WWDC23 starts today) – with many suggesting that Meta’s sudden announcement of the Quest 3 is a harbinger. Whether an Apple entrance is real this time or not, AWE is bracing itself.

Suspicion on Standards

Let’s take a step back and look at a conversation that happened on AWE USA 2023 Day Two, but is very pertinent to the emerging Apple narrative.

The “Building Open Standards for the Metaverse” panel moderated by Moor Insights and Strategy Senior Analyst Anshel Sag brought together XR Safety Initiative (XRSI) founder and CEO Kavya Pearlman, XRSI Advisor Elizabeth Rothman, and Khronos Group President Neil Trevett.

Apple’s tendency to operate outside of standards was discussed. Even prior to their entrance into the market, this has caused problems for XR app developers – Apple devices even have a different way of sensing depth than Android devices. XR glasses tend to come out first or only on Android in part because of Android’s more open ecosystem.

“Apple currently holds so much power that they could say ‘This is the way we’re going to go.’ and the Metaverse Standards Forum could stand up and say ‘No.’,” said Pearlman, expressing concern over accessibility of “the next generation of the internet”.

Trevett expressed a different approach, saying that standards should present the best option, not the only option. While standards are more useful the more groups use them, competition is helpful and shows diversity in the industry. And diversity in the industry is what sets Apple apart.

“If Apple does announce something, they’ll do a lot of education … it will progress how people use the tech whether they use open standards or not,” said Trevett. “If you don’t have a competitor on the proprietary end of the spectrum, that’s when you should start to worry because it means that no one cares enough about what you’re doing.”

Hope for New Displays

On Day Three, KGOn Tech LLC’s resident optics expert Karl Guttag presented an early morning developer session on “Optical Versus Passthrough Mixed Reality.” Guttag has been justifiably critical of Meta Quest Pro’s passthrough in particular. Even for optical XR, he expressed skepticism about a screen replacement, which is what the Apple headset is largely rumored to be.

karl guttag AWE 2023 Day 3 — *Karl Guttag*

“One of our biggest issues in the market is expectations vs. reality,” said Guttag. “What is hard in optical AR is easy in passthrough and vice versa. I see very little overlap in applications … there is also very little overlap in device requirements.”

A New Generation of Interaction

“The Quest 3 has finally been announced, which is great for everyone in the industry,” 3lbXR and 3lb Games CEO Robin Moulder said in her talk “Expand Your Reach: Ditch the Controllers and Jump into Mixed Reality.” “Next week is going to be a whole new level when Apple announces something – hopefully.”

robin moulder AWE 2023 Day 3 — *Robin Moulder*

Moulder presented the next round of headsets as the first of a generation that will hopefully be user-friendly enough to increase adoption and deployment bringing more users and creators into the XR ecosystem.

“By the time we have the Apple headset and the new Quest 3, everybody is going to be freaking out about how great hand tracking is and moving into this new world of possibilities,” said Moulder.

More on AI

AI isn’t distracting anyone from XR and Apple isn’t distracting anyone from AI. Apple appearing as a conference theme doesn’t mean that anyone was done talking about AI. If you’re sick of reading about AI, at least read the first section below.

Lucid Realities: A Glimpse Into the Current State of Generative AI

After two full days of people talking about how AI is a magical world generator that’s going to take the task of content creation off of the shoulders of builders, Microsoft Research Engineer Jasmine Roberts set the record straight.

jasmine roberts AWE 2023 — *Jasmine Roberts*

“We’ve passed through this techno-optimist state into dystopia and neither of those are good,” said Roberts. “When people think that [AI] can replace writers, it’s not really meant to do that. You still need human supervisors.”

AI not being able to do everything that a lot of people think it can isn’t the end of the world. A lot of the things that people want AI to do is already possible through other less glamorous tools.

“A lot of what people want from generative AI, they can actually get from procedural generation,” said Roberts. “There are some situations where you need bespoke assets so generative AI wouldn’t really cut it.”

Roberts isn’t against AI – her presentation was simply illustrating that it doesn’t work the way that some industry outsiders are being led to believe. That isn’t the same as saying that it doesn’t work. In fact, she brought a demo of an upcoming AI-powered Clippy. (You remember Clippy, right?)

Augmented Ecologies

Roberts was talking about the limitations of AI. The “Augmented Ecologies” panel moderated by AWE co-founder Tish Shute, saw Three Dog Labs founder Sean White, Morpheus XR CTO Anselm Hook, and Croquet founder and CTO David A. Smith talking about what happens when AI is the new dominant life form on planet Earth.

Tish Shute, Sean White, Anselm Hook, and David Smith - AWE 2023 Day 3 — *From left to right: Tish Shute, Sean White, Anselm Hook, and David Smith*

“We’re kind of moving to a probabilistic model, it’s less deterministic, which is much more in line with ecological models,” said White.

This talk presented the scenario in which developers are no longer the ones running the show. AI takes on a life of its own, and that life is more capable than ours.

“In an ecology, we’re not necessarily at the center, we’re part of the system,” said Hook. “We’re not necessarily able to dominate the technologies that are out there anymore.”

This might scare you, but it doesn’t scare Smith. Smith described a future in which AI becomes the legacy that can live in environments that humans never can, like the reaches of space.

“The metaverse and AI are going to redefine what it means to be human,” said Smith. “Ecosystems are not healthy if they are not evolving.”

“No Longer the Apex”

On the morning of Day Two, the Virtual World Society and the VR/AR Association hosted a very special breakfast. Invited were some of the most influential leaders in the immersive technology space. The goal was to discuss the health and future of the XR industry.

The findings will be presented in a report, but some of the concepts were also presented at “Spatial Computing for All” – a fireside chat with Virtual World Society Founder Tom Furness, HTC China President Alvin Graylin, and moderated by technology consultant Linda Ricci.

The major takeaway was that the industry insiders aren’t particularly worried about the next few years. After that, the way in which we do work might start to change and that might have to change the ways that we think about ourselves and value our identities in a changing society.

AWE Is Changing Too

During the show wrap-up, Ori Inbar had some big news. “AWE is leveling up to LA.” This was the fourteenth AWE. Every AWE, except for one year when the entire conference was virtual because of the COVID-19 pandemic, has been in Santa Clara. But, the conference has grown so much that it’s time to move.

AWE 2024 in LA

“I think we realized this year that we were kind of busting at the seams,” said Inbar. “We need a lot more space.”

The conference, which will take place from June 18-20 will be in Long Beach, with “super, super early bird tickets” available for the next few weeks.

Yes, There’s Still More

Most of the Auggie Awards and the winners of Inbar’s climate challenge were announced during a ceremony on the evening of Day Two. During the event wrap-up, the final three Auggies were awarded. We didn’t forget, we just didn’t have room for them in our coverage.

So, there is one final piece of AWE coverage just on the Auggies. Keep an eye out. Spoiler alert, Apple wasn’t nominated in any of the categories.

AWE USA 2023 Day Three: Eyes on Apple Read More »

AWE USA 2023 Day Two: More Keynotes, More Panels, and the Open Expo Floor

8th wall, AR/VR events, augmented reality, Events, extended reality, featured, Lenovo, magic leap, metaverse, niantic, trending, XR Safety Initiative / Ryan Harris / June 3, 2023

The second day of AWE is the day that the expo floor opens. That is always thrilling, and we’ll get there, but first – more keynotes and conversations.

AWE Day Two Keynotes

Day One kickstarted the keynotes, but AWE Day Two saw exciting presentations and announcements from Magic Leap and Niantic. Both affirmed a theme from the day before: meaningful XR is already here.

Magic Leap: Let’s Get to Work

“The vision of AR that some legacy tech companies are promising is still years out, is not years or months or days out,” Magic Leap CEO Peggy Johnson said in her keynote. “The small team at Magic Leap has made something that many larger companies are still struggling to achieve.”

Peggy Johnson, Magic Leap's CEO AWE Day 2 — *Peggy Johnson*

Johnson also continued another theme from AWE Day One: AI and XR aren’t in competition – they help each other. Inbar’s opening talk included a line that quickly became a motto for almost the whole event: “XR is the interface for AI.”

“I honestly believe AR systems are going to become the endpoints for a lot of AI,” said Johnson. “The ability to provide contract input and get contextual output will really be a game changer.”

Magic Leap’s big announcement wasn’t to do with AI, but it will still be thrilling to developers: an Unreal Engine plugin is coming in August.

“AR Everywhere” With Niantic

While enterprise companies and hardware manufacturers are still struggling with adoption to since degree, few companies have done as much for AR consumer adoption as Niantic.

Brian McClendon Niantic Labs AWE Day 2 — *Brian McClendon*

In his AWE keynote, “Empowering AR Everywhere”, Niantic Senior Vice President of Engineering, Brian McClendon, laid out a number of major updates coming to the company – as well as coming to or through 8th Wall.

First, ARDK 3.0 will allow developers using Niantic tools to also use outside AR asset libraries. It will also enable a QR code-triggered “lobby system” for multi-user shared AR experiences. The updated ARDK will enter a beta phase later this month. A new maps SDK compatible with Unity is also coming to 8th Wall.

Further, 8th Wall’s “Metaversal Deployment” announced at AWE 2021 is now compatible with mixed reality via Quest 2, Quest Pro, “and probably all future MR headsets.”

Big Picture Panel Discussions

One of the things that really makes AWE special is its ability to bring together the industry’s big thinkers. A number of insightful panel discussions from Day Two explored some of the biggest topics in XR today.

XR’s Inflection Point

The panel discussion “How Immersive Storytelling Can Deepen Human Understanding of Critical Issues” brought together Unity CEO John Riccitiello, journalist Ashlan Cousteau, and TRIPP CEO and co-founder Nanea Reeves. The talk included further affirmations that, contrary to some media pieces, XR as an industry is thriving.

John Riccitiello, Ashlan Cousteau, Nanea Reeves - AWE Day 2 — *From left to right: John Riccitiello, Ashlan Cousteau, and Nanea Reeves*

“I now cancel what I said seven years ago about this not being a good time to build a business in this space,” said Riccitiello. “We’re at a time right now where it makes a lot of sense to look forward with optimism around XR. … Companies are born around technology transitions.”

Reeves echoed the sentiment, but included some of the cautious caveats expressed by XR ethicist Kent Bye during a panel discussion yesterday.

“We’re at such an interesting point of technology and the evolution of it, especially with AI and XR,” said Reeves. “What’s the next level of storytelling and what should we be aware of as we bring AI into it?”

Building Open Standards for the Metaverse

The good news is that the metaverse isn’t dead. The bad news is that it arguably hasn’t been born yet either. One of the most important features of the metaverse is also one of its most elusive.

It was also the crux of a panel discussion bringing together XR Safety Initiative founder and CEO Kavya Pearlman, XRSI Advisor Elizabeth Rothman, and Khronos Group President Neil Trevett, moderated by Moor Insights and Strategy Senior Analyst Anshel Sag.

Kavya Pearlman, Neil Trevett, Elizabeth Rothman, and Anshel Sag - AWE 2023 Day 2 — *From left to right: Kavya Pearlman, Neil Trevett, Elizabeth Rothman, and Anshel Sag*

“Whichever way you come to the metaverse, you need interoperability,” said Trevett. “It’s foundational.”

The panel also addresses the lasting and fleeting effects of the wave of attention that has seemingly passed over the metaverse.

“We go through these hype cycles and bubbles,” said Rothman. “There are always technological innovations that come out of them.”

The panel also addressed AI, an overarching theme of the conference. However, the panel brought up one concern with the technology that had not been addressed elsewhere.

“This convergence has a way more visceral impact on children’s brains even than social media,” said Pearlman.

So far, the “solution” to this problem has been for content publishers to age-restrict experiences. However, this approach has crucial shortcomings. First, most approaches to age restrictions aren’t foolproof. Second, when they are, this measure excludes young users rather than protecting them.

“We run the risk of regulating children right out of the metaverse,” said Rothman. “We need to strike a balance.”

Hitting the AWE Floor

I first started covering AWE during the pandemic when the entire conference was virtual. AWE is a lot more fun in-person but, practically speaking, the demos are the only component that can’t really happen remotely.

Meeting Wol

I actually met Wol in the Niantic Lounge before the very first session on Day One. While this is where arranging this content makes sense to me, Wol was possibly my first impression of AWE. And it was a good one. But wait, who’s Wol?

Niantic Lounge AWE 2023 — *Niantic Lounge*

Wol is a collaboration between 8th Wall, Liquid City, and InWorld AI. He’s an artificially intelligent character virtually embodied as an owl. His only job is to educate people about the Redwood Forest but he’s also passionate about mushrooms, fairies, and, well, you just have to meet him.

“Wol has a lot of personal knowledge about his own life, and he can talk to you about the forest through his own experience,” explained Liquid City Director Keiichi Matsuda. “Ultimately, Wol has a mind of its own and we can only provide parameters for it.”

Wol

I met Wol through the Quest Pro in passthrough AR via a portal that appeared in the room directly into the Redwoods – and, now that I think about it, this was the day before Niantic announced that 8th Wall supported Quest Pro MR. In any case, the whole experience was magical, and I can’t wait to get home and show it to the family.

Visiting Orlando via Santa Clara

Largely thanks to a group called the Orlando Economic Partnership, Orlando is quickly becoming a global epicenter of metaverse development. Just one of their many initiatives is an 800-square-mile virtual twin of the Orlando area. The digital twin has its own in-person viewing room in Orlando but it also exists in a more bite-size iteration that runs on a Quest 2.

“The idea was to showcase the entire region – all of its assets in terms of data points that we could present,” explained the OEP’s Director of Marketing and Communications Justin Braun. “It’s going to become a platform for the city to build on.”

I was able to see at AWE featured photorealistic 3D models of Orlando landmarks, complete with informational slides and quiz questions. The full version, which took 11 months, is a lot more fully featured. It just doesn’t fit in Braun’s backpack.

“At some point, this will be able to do things that are beneficial for the city and its utilities, like shower power outages,” said the OEP’s Chief Information Officer David Adelson. “It’s community-driven.”

Gathering Around the Campfire

I opened by saying that demos can’t be done remotely. I remotely demoed Campfire recently, but that was their desktop view. Campfire also offers tabletop and room-scale 3D interactions that require the company’s custom-made headset and markers. I got to try these solutions out hands-on when I reconnected with CEO and co-founder Jay Wright on the AWE floor.

campfire at AWE 2023 Day 2 — *Campfire at AWE USA 2023*

“The perception system is designed to do one thing very well, and that’s to make multi-user AR as high-fidelity as desktop,” said Wright. And they’ve done it.

Models and mockups that I viewed in mixed reality using Campfire’s hardware were beautifully rendered. The internet connectivity at AWE is notoriously spotty and, while the controller disconnected a few times, the display never skipped a beat.

Wright demonstrated the visor that switches Campfire from MR to VR on a virtually reconstructed art museum that I could view from above in a “dollhouse mode” or travel through in a 1:1 model. In addition to showcasing more hardware and software ease-of-use, it might have been the most graphically impressive showcase I’ve seen from XR hardware ever.

The Lenovo VRX

With Lenovo ThinkReality’s new headset announced the day before AWE started, this might be the record for the shortest passage of time between a headset releasing and my putting it on – and it’s all thanks to ARPost’s longtime Lenovo contact Bill Adams.

“We think we have one of the best passthrough headsets and most comfortable headsets in the industry,” said Adams, who made a gentleman’s wager that I would (finally) be able to see my notes through the Lenovo VRX.

I couldn’t read my writing, but I could tell where the writing was on the page – which, honestly, is enough. Having tried the same experiment on the Quest Pro earlier that day, I can back up what Adams said about the headset’s passthrough quality.

As for comfort, ditto. The headset features a removable overhead strap, but it was so comfortable that I forgot that the strap was there anyway. Switching from VR to passthrough is a simple button press.

Catching Up With Snap

The average user can have a great AR experience with just a phone, and the average creator can make a really advanced experience without creating their own app, according to Snap Senior Product Communications Manager Cassie Bumgarner.

Snap AR at AWE 2023 — *Snap at AWE 2023*

“There’s a lot of chatter on the hardware front, but what we want to show is that there’s so much more left to unlock on the mobile front,” said Bumgarner.

A Snap Lense made with QReal uses AI to identify LEGO bricks in a tub. A quick scan, and the lens recommends small models that can be made with the available pieces. Bumgarner and I still get the fun of digging out the pieces and assembling them, and then the app creates a virtual LEGO set to match our creation – in this case, a bathtub to go with the duck we made.

Snap bricks AWE 2023 Day 2

Of course, Snap has hardware too. On display at AWE, the company showed off the virtual try-on mirrors debuted at the Snap Partner Summit that took place in April.

One More Day of AWE

Two days down and there’s still so much to look forward to from AWE. The expo floor is still open tomorrow. There are no more keynotes, but that just means that there’s more time for panel discussions and insightful conversations. And don’t think we forgot about the Auggies. While most of the Auggies were awarded last evening, there are still three to be awarded.

AWE USA 2023 Day Two: More Keynotes, More Panels, and the Open Expo Floor Read More »

AWE USA 2023 Day One: XR, AI, Metaverse, and More

AI, AR/VR events, augmented reality, digilens, Events, extended reality, featured, Lenovo, metaverse, nreal, qualcomm, webXR / Ryan Harris / June 2, 2023

AWE USA 2023 saw a blossoming industry defending itself from negative press and a perceived rivalry with other emerging technologies. Fortunately, Day One also brought big announcements, great discussions, and a little help from AI itself.

Ori Inbar’s Welcome Address

Historically, AWE has started with an address from founder Ori Inbar. This time, it started with an address from a hologram of Ori Inbar appearing on an ARHT display.

Ori Inbar hologram at AWE USA 2023 Day 1 — *Ori Inbar hologram*

The hologram waxed on for a few minutes about progress in the industry and XR’s incredible journey. Then the human Ori Inbar appeared and told the audience that everything that the hologram said was written by ChatGPT.

While (the real) Inbar quipped that he uses artificial intelligence to show him how not to talk, he addressed recent media claims that AI is taking attention and funding away from XR. He has a different view.

it’s ON !!!

Ori Inbar just started his opening key note at #AWE2023

Holo-Ori was here thanks to our friends from @arht_tech.@como pic.twitter.com/Do23hjIkST

— AWE (@ARealityEvent) May 31, 2023

“We industry insiders know this is not exactly true … AI is a good thing for XR. AI accelerates XR,” said Inbar. “XR is the interface for AI … our interactions [with AI] will become a lot less about text and prompts and a lot more about spatial context.”

“Metaverse, Shmetaverse” Returns With a Very Special Guest

Inbar has always been bullish on XR. He has been skeptical of the metaverse.

At the end of his welcome address last year, Inbar praised himself for not saying “the M word” a single time. The year before that, he opened the conference with a joke game show called “Metaverse, Shmetaverse.” Attendees this year were curious to see Inbar share the stage with a special guest: Neal Stephenson.

Neal Stephenson at AWE USA 2023 Day 1 — *Neal Stephenson*

Stephenson’s 1992 book, Snow Crash, introduced the world to the word “metaverse” – though Stephenson said that he wasn’t the first one to imagine the concept. He also addressed the common concern that the term for shared virtual spaces came from a dystopian novel.

“The metaverse described in Snow Crash was my best guess about what spatial computing as a mass medium might look like,” said Stephenson. “The metaverse itself is neither dystopian nor utopian.”

Stephenson then commented that the last five years or so have seen the emergence of the core technologies necessary to create the metaverse, though it still suffers from a lack of compelling content. That’s something that his company, Lamina1, hopes to address through a blockchain-based system for rewarding creators.

“There have to be experiences in the metaverse that are worth having,” said Stephenson. “For me, there’s a kind of glaring and frustrating lack of support for the people who make those experiences.”

AWE 2023 Keynotes and Follow-Ups

Both Day One and Day Two of AWE start out with blocks of keynotes on the main stage. On Day One, following Inbar’s welcome address and conversation with Stephenson, we heard from Qualcomm and XREAL (formerly Nreal). Both talks kicked off themes that would be taken up in other sessions throughout the day.

Qualcomm

From the main stage, Qualcomm Vice President and General Manager of XR, Hugo Swart, presented “Accelerating the XR Ecosystem: The Future Is Open.” He commented on the challenge of developing AR headsets, but mentioned the half-dozen or so Qualcomm-enabled headsets released in the last year, including the Lenovo ThinkReality VRX announced Tuesday.

Swart was joined on the stage by OPPO Director of XR Technology, Yi Xu, who announced a new Qualcomm-powered MR headset that would become available as a developer edition in the second half of this year.

As exciting as those announcements were, it was a software announcement that really made a stir. It’s a new Snapdragon Spaces tool called “Dual Render Fusion.”

“We have been working very hard to reimagine smartphone XR when used with AR glasses,” said Swart. “The idea is that mobile developers designing apps for 2D expand those apps to world-scale apps without any knowledge of XR.”

Keeping the Conversation Going

Another talk, “XR’s Inflection Point” presented by Qualcomm Director of Product Management Steve Lukas, provided a deeper dive into Dual Render Fusion. The tool allows an experience to use a mobile phone camera and a headworn device’s camera simultaneously. Existing app development tools hadn’t allowed this because (until now) it didn’t make sense.

Steve Lukas at AWE 2023 Day 1 — *Steve Lukas*

“To increase XR’s adoption curve, we must first flatten its learning curve, and that’s what Qualcomm just did,” said Lukas. “We’re not ready to give up on mobile phones so why don’t we stop talking about how to replace them and start talking about how to leverage them?”

A panel discussion, “Creating a New Reality With Snapdragon Today” moderated by Qualcomm Senior Director of Product Management XR Said Bakadir, brought together Xu, Lenovo General Manager of XR and Metaverse Vishal Shah, and DigiLens Vice President of Sales and Marketing Brian Hamilton. They largely addressed the need to rethink AR content and delivery.

Vishal Shah, Brian Hamilton, Yi Xu, and Said Bakadir at AWE USA 2023 Day 1 — *From left to right: Vishal Shah, Brian Hamilton, Yi Xu, and Said Bakadir*

“When I talk to the developers, they say, ‘Well there’s no hardware.’ When I talk to the hardware guys, they say, ‘There’s no content.’ And we’re kind of stuck in that space,” said Bakadir.

Hamilton and Shah both said, in their own words, that Qualcomm is creating “an all-in-one platform” and “an end-to-end solution” that solves the content/delivery dilemma that Bakadir opened with.

XREAL

In case you blinked and missed it, Nreal is now XREAL. According to a release shared with ARPost, the name change had to do with “disputes regarding the Nreal mark” (probably how similar it was to “Unreal”). But, “the disputes were solved amicably.”

The only change is the name – the hardware and software are still the hardware and software that we know and love. So, when CEO Chi Xu took the stage to present “Unleashing the Potential of Consumer AR” he just focused on progress.

From one angle, that progress looks like a version of XREAL’s AR operating system for Steam Deck, which Xu said is “coming soon.” From another angle, it looked like the partnership with Sightful which recently resulted in “Spacetop” – the world’s first AR laptop.

XREAL also announced Beam, a controller and compute box that can connect wirelessly or via hard connection to XREAL glasses specifically for streaming media. Beam also allows comfort and usability settings for the virtual screen that aren’t currently supported by the company’s current console and app integrations. Xu called it “the best TV innovation since TV.”

AI and XR

A number of panels and talks also picked up on Inbar’s theme of AI and XR. And they all (as far as I saw) unanimously agreed with Inbar’s assessment that there is no actual competition between the two technologies.

The most in-depth discussion on the topic was “The Intersection of AI and XR” a panel discussion between XR ethicist Kent Bye, Lamina1 CPO Tony Parisi, HTC Global VP of Corporate Development Alvin Graylin, and moderated by WXR Fund Managing Partner Amy LaMeyer.

Amy LaMeyer, Tony Parisi, Alvin Graylin, Kent Bye AWE 2023 Day 1 — *From left to right: Amy LaMeyer, Tony Parisi, Alvin Graylin, Kent Bye*

“There’s this myth that AI is here so now XR’s dead, but it’s the complete opposite,” said Graylin. Graylin pointed out that most forms of tracking and input as well as approaches to scene understanding are all driven by AI. “AI has been part of XR for a long time.”

While they all agreed that AI is a part of XR, the group disagreed on the extent to which AI could take over content creation.

“A lot of people think AI is the solution to all of their content creation and authoring needs in XR, but that’s not the whole equation,” said Parisi.

Graylin countered that AI will increasingly be able to replace human developers. Bye in particular was vocal that we should be reluctant and suspicious of handing over too much creative power to AI in the first place.

“The differentiating factor is going to be storytelling,” said Bye. “I’m seeing a lot of XR theater that has live actors doing things that AI could never do.”

Web3, WebXR, and the Metaverse

The conversation is still continuing regarding the relationship between the metaverse and Web3. With both the metaverse and Web3 focusing on the ideas of openness and interoperability, WebXR has become a common ground between the two. WebXR is also the most accessible from a hardware perspective.

“VR headsets will remain a niche tech like game consoles: some people will have them and use them and swear by them and won’t be able to live without them, but not everyone will have one,” Nokia Head of Trends and Innovation Scouting, Leslie Shannon, said in her talk “What Problem Does the Metaverse Solve?”

Leslie Shannon AWE 2023 Day 1 — *Leslie Shannon*

“The majority of metaverse experiences are happening on mobile phones,” said Shannon. “Presence is more important than immersion.”

Wonderland Engine CEO Jonathan Hale asked “Will WebXR Replace Native XR” with The Fitness Resort COO Lydia Berry. Berry commented that the availability of WebXR across devices helps developers make their content accessible as well as discoverable.

Lydia Berry and Jonathan Hale AWE 2023 Day 1 — *Lydia Berry and Jonathan Hale*

“The adoption challenges around glasses are there. We’re still in the really early adoption phase,” said Berry. “We need as many headsets out there as possible.”

Hale also added that WebXR is being taken more seriously as a delivery method by hardware manufacturers who were previously mainly interested in pursuing native apps.

“More and more interest is coming from hardware manufacturers every day,” said Hale. “We just announced that we’re working with Qualcomm to bring Wonderland Engine to Snapdragon Spaces.”

Keep Coming Back

AWE Day One was a riot but there’s a lot more where that came from. Day Two kicks off with keynotes by Magic Leap and Niantic, there are more talks, more panels, more AI, and the Expo Floor opens up for demos. We’ll see you tomorrow.

AWE USA 2023 Day One: XR, AI, Metaverse, and More Read More »

A Very Interesting VR/AR Association Enterprise & Training Forum

AR/VR events, augmented reality, digital twin, Enterprise, enterprise XR, Events, featured, Immersive Technology, virtual reality, VR/AR Association / Ryan Harris / May 26, 2023

The VR/AR Association held a VR Enterprise and Training Forum yesterday, May 24. The one-day event hosted on the Hopin remote conference platform, brought together a number of industry experts to discuss the business applications of a number of XR techniques and topics including digital twins, virtual humans, and generative AI.

The VR/AR Association Gives Enterprise the Mic

The VR/AR Association hosted the event, though non-members were welcome to attend. In addition to keynotes, talks, and panel discussions, the event included opportunities for networking with other remote attendees.

“Our community is at the heart of what we do: we spark innovation and we start trends,” said VR/AR Association Enterprise Committee Co-Chair, Cindy Mallory, during a welcome session.

While there were some bonafide “technologists” in the panels, most speakers were people using the technology in industry themselves. While hearing from “the usual suspects” is nice, VR/AR Association fora are rare opportunities for industry professionals to hear from one another on how they approach problems and solutions in a rapidly changing workplace.

“I feel like there are no wrong answers,” VR/AR Association Training Committee Co-Chair,Bobby Carlton,said during the welcome session. “We’re all explorers asking where these tools fit in and how they apply.”

The Convergence

One of the reasons that the workplace is changing so rapidly has to do with not only the pace with which technologies are changing, but with the pace with which they are becoming reliant on one another. This is a trend that a number of commentators have labeled “the convergence.”

“When we talk about the convergence, we’re talking about XR but we’re also talking about computer vision and AI,” CGS Inc President of Enterprise Learning and XR, Doug Stephen, said in the keynote that opened the event, “How Integrated XR Is Creating a Connected Workplace and Driving Digital Transformation.”

CGS Australia Head, Adam Shah, was also a speaker. Together the pair discussed how using XR with advanced IT strategies, AI, and other emerging technologies creates opportunities as well as confusion for enterprise. Both commented that companies can only seize the opportunities provided by these emerging technologies through ongoing education.

“When you put all of these technologies together, it becomes harder for companies to get started on this journey,” said Shah. “Learning is the goal at the end of the day, so we ask ‘What learning outcomes do you want to achieve?’ and we work backwards from there.”

The convergence isn’t only changing how business is done, it’s changing who’s doing what. That was much of the topic of the panel discussion “What Problem Are You Trying to Solve For Your Customer? How Can Generative AI and XR Help Solve It? Faster, Cheaper, Better!”

“Things are becoming more dialectical between producers and consumers, or that line is melting where consumers can create whatever they want,” said Virtual World Society Executive Director Angelina Dayton. “We exist as both creators and as consumers … We see that more and more now.”

“The Journey” of Emerging Technology

The figure of “the journey” was also used by Overlay founder and CEO, Christopher Morace, in his keynote “Asset Vision – Using AI Models and VR to get more out of Digital Twins.” Morace stressed that we have to talk about the journey because a number of the benefits that the average user wants from these emerging technologies still aren’t practical or possible.

“The interesting thing about our space is that we see this amazing future and all of these visionaries want to start at the end,” said Morace. “How do we take people along on this journey to get to where we all want to be while still making the most out of the technology that we have today?”

Morace specifically cited ads by Meta showing software that barely exists running on hardware that’s still a few years away (though other XR companies have been guilty of this as well). The good news is that extremely practical XR technologies do exist today, including for enterprise – we just need to accept that they’re on mobile devices and tablets right now.

Digital Twins and Virtual Humans

We might first think of digital twins of places or objects – and that’s how Morace was speaking of them. However, there are also digital twins of people. Claire Hedgespeth, Head of Production and Marketing at Avatar Dimension, addressed its opportunities and obstacles in her talk, “Business of Virtual Humans.”

“The biggest obstacle for most people is the cost. … Right now, 2D videos are deemed sufficient for most outlets but I do feel that we’re missing an opportunity,” said Hedgespeth. “The potential for using virtual humans is only as limited as your imagination.”

The language of digital twins was also used on a global scale by AR Mavericks founder and CEO, William Wallace, in his talk “Augmented Reality and the Built World.” Wallace presented a combination of AR, advanced networks, and virtual positioning coming together to create an application layer he calls “The Tagisphere.”

“We can figure out where a person is so we can match them to the assets that are near them,” said Wallace. “It’s like a 3D model that you can access on your desktop, but we can bring it into the real world.”

It may sound a lot like the metaverse to some, but that word is out of fashion at the moment.

And the Destination Is … The Metaverse?

“We rarely use the M-word. We’re really not using it at all right now,” Qualcomm’s XR Senior Director, Martin Herdina, said in his talk “Spaces Enabling the Next Generation of Enterprise MR Experiences.”

Herdina put extra emphasis on computing advancements like cloud computing over the usual discussions of visual experience and form factor in his discussion of immersive technology. He also presented modern AR as a stepping stone to a largely MR future for enterprise.

“We see MR being a total game changer,” said Herdina. “Companies who have developed AR, who have tested those waters and built experience in that space, they will be first in line to succeed.”

VR/AR Association Co-Chair, Mark Gröb, expressed similar sentiments regarding “the M-word” in his VRARA Enterprise Committee Summary, which closed out the event.

“Enterprise VR had a reality check,” said Gröb. “The metaverse really was a false start. The hype redirected to AI-generated tools may or may not be a bad thing.”

Gröb further commented that people in the business of immersive technology specifically may be better able to get back to business with some of that outside attention drawn toward other things.

“Now we’re focusing on the more important thing, which was XR training,” said Gröb. “All of the business cases that we talked about today, it’s about consistent training.”

Business as Usual in the VR/AR Association

There has been a lot of discussion recently regarding “the death of the metaverse” – a topic which, arguably, hadn’t yet been born in the first place. Whether it was always just a gas and the extent to which that gas has been entirely replaced by AI is yet to be seen.

While there were people talking about “the enterprise metaverse” – particularly referring to things like remote collaboration solutions – the metaverse is arguably more of a social technology anyway. While enterprise does enterprise, someone else will build the metaverse (or whatever we end up calling it) – and they’ll probably come from within the VR/AR Association as well.

A Very Interesting VR/AR Association Enterprise & Training Forum Read More »

100% AWEsome! AWE USA 2023 Goes 100% Carbon Neutral to Help Combat Global Warming

AR/VR events, AWE, environment, Environmental & Social issues, Events, featured, News, trending / Mike M. / April 25, 2023

AWE USA 2023 goes completely carbon neutral by offsetting the carbon footprint of over 5,000 attendees heading to Santa Clara, California for the three-day event. This move is aligned with its primary mission of helping fight the greatest challenges humanity faces—including the effects of climate change.

Aside from taking a huge step in reducing its carbon footprint, AWE is also rallying the entire XR community to help save the earth. Read on to find out all the awesome offerings the upcoming event has in store for everyone.

Smaller Footprints for a Sustainable Future

Being the largest XR community, AWE draws thousands of people from around the world to all its events. Expecting over 5,000 attendees and more than 300 exhibitors at this year’s conference, AWE is taking giant steps to reduce its carbon footprint.

The venue itself, Santa Clara Convention Center, harnesses renewable power through wind and solar energy. To minimize the use of transport during the conference, parties outside the convention center will be hosted at venues within walking distance.

AWE app

To limit printed materials, digital signage and apps will be used when possible. Necessary printed materials, such as sign boards and name tags, will be made from recyclable or biodegradable materials. Reusable or compostable food service items were also requested for the catering services. Aside from these sustainability efforts, AWE is also working with Terrapass.

Carbon Offset Verified by Terrapass

Terrapass is a social enterprise dedicated to fighting climate change by helping individuals and organizations eliminate greenhouse gases, harness renewable energy, and offset carbon footprint. To maintain carbon neutrality, AWE leverages the advanced platform of Terrapass and follows its “calculate, reduce, and offset” model.

For the AWE USA 2023 conference in California, more than 5.5 million miles of attendee air travel and over 100,000 kWh of electricity are estimated to contribute to AWE’s carbon footprint. These are compounded by wastes from venue use, shipping, ground transportation, hotels, paper, water bottles, meals, and many more.

To neutralize the carbon emissions from all these, AWE is funding a total of 1,238 metric tons of carbon offsets from verified green tech, reforestation, and carbon reduction projects by Terrapass.

Terrapas carbon calculator

According to Ori Inbar, co-founder of AWE, “No one can argue the horrific effects carbon dioxide waste has inflicted on our planet’s ecosystem – we firmly believe there is no greater challenge today, and as such we have committed to do all that we can to leverage our platform and community in service of fighting climate change.”

XR Community Pools Environmental Prize of Around $100K

Rallying the XR community worldwide to fight climate change, AWE organized a global competition that seeks to motivate tech teams to develop XR-powered solutions that would combat climate change. The $100K environmental prize for this competition comes from the XR community itself, leading tech companies, and professional organizations.

The Institute of Electrical and Electronics Engineers (IEEE) supports the XR Prize Challenge: Fight Climate Change by donating an additional cash incentive. According to its President Yu Yuan, “By contributing $10,000 as a cash award to best-in-category solutions, we celebrate the great work of all the XR Prize teams and encourage further XR innovation in this necessary fight.”

NVIDIA is also contributing NVIDIA RT A6000 graphics cards to the prize pool. Greg Jones, Director of Product and Business Development for XR at NVIDIA, says that these graphics cards will provide the necessary computing power for contest winners to continue their work on groundbreaking XR solutions that can help address the effects of climate change.

There are currently 150 corporate teams, educational institutions, and individuals vying for the prizes. The $100,000 cash prize will be awarded to the best submission displaying a functional yet creative and impactful XR-based solution that would help humanity fight climate change.

Register for AWE USA 2023

AWE USA 2023 will take place at the Santa Clara Convention Center in California from May 31 to June 2. There will be more than 400 speakers sharing the most exciting news and developments in the XR industry. This conference gives tech enthusiasts a great opportunity to grow their network, learn from tech leaders, and gain access to the latest tech innovations.

As a media partner, ARPost offers its readers a 20% discount with the code 23ARPOSTD. We are also organizing a ticket giveaway to reward our newsletter subscribers with two free AWE USA 2023 tickets. On May 3, we’ll send an email to all our subscribers and the first 2 who reply will get a free ticket. If you’re not already subscribed, you can do that here.

100% AWEsome! AWE USA 2023 Goes 100% Carbon Neutral to Help Combat Global Warming Read More »

The Most Important Upcoming AR/VR Events This Year

AR/VR events, augmented reality, AWE, Events, extended reality, featured, trending, virtual reality / Ryan Harris / April 17, 2023

After the COVID-19 pandemic made most event organizers cancel their live AR/VR events or host them virtually, in the past year more and more live events are making a comeback. Even the immersive industry needs a real-life environment to discover gadgets and try AR/VR content.

And we will tell you exactly where you should go if you want to try the most exciting discoveries and devices. Also, we know that if you work in this industry, you should not miss these AR/VR events, either. You have the great opportunity to network with peers or even discover new business or employment opportunities.

The Most Relevant AR/VR Events in 2023 You Should Not Miss

Here are some of the most important AR/VR events that are taking place until the end of this year.

1. AWE USA 2023

When: May 31 – June 2

Where: Santa Clara, CA, US; and virtual

AWE USA 2023

Late spring/early summer is a great time to be in California. This year, it is made even better by one of the top AR/VR events: AWE USA. This is one of the most comprehensive fairs for professionals, stakeholders, and tech enthusiasts focused on immersive technologies.

They will be able to test various gadgets, discover content trends, and attend insightful keynote presentations. Attendees will be able to hear from a vast number of XR professionals, such as Peggy Johnson (the CEO of Magic Leap), Hugo Swat (Vice-President and General Manager of XR at Qualcomm), Chi Xu (CEO of Nreal), Elizabeth Hyman (CEO of XR Association), John Riccitiello (CEO of Unity), Kavya Pearlman (Founder & CEO of XR Safety Initiative), and many more.

For those who can’t attend in person, there’s also the option to access some parts of the event online through the awe.live platform.

As AWE USA 2023 media partner, ARPost offers its readers a 20% discount code. Use the code 23ARPOSTD during registration.

2. XR Expo 2023

When: June 15-16

Where: Stuttgart, Germany

XR Expo 2023

If you happen to be in Germany this summer for business, you can also put aside two days to attend XR Expo 2023. This B2B event will bring together industry users, technology providers, content service providers, and XR researchers, and will focus on professional applications of extended reality technologies in health, industry, architecture, and trade and craft.

Right now, registration for XR Expo 2023 is open, but the event’s program is still under development.

3. Enterprise Metaverse Summit

When: June 28-29

Where: London, UK; and virtual

Enterprise Metaverse Summit 2023

Another AR/VR event taking place in Europe, Enterprise Metaverse Summit is hosted by the British weekly newspaper The Economist. The event audience includes senior executives focused on XR, automation, IoT, 5G, the future of work, AI, machine learning, and edge computing.

This year’s event will cover a vast number of topics, from how the metaverse is expected to replace or improve human experiences at work, and how VR is making surgeries safer, to how the metaverse can help businesses become more sustainable and reduce their carbon footprint, and the benefits of VR as an engine to catalyze diversity and inclusion initiatives.

Attendees will be able to hear from speakers such as Meta Reality Labs’ VP Christine Trodella, Wallart’s Head of 3D Creative Technology Cynthia Maller, MetaVRse co-founder Alan Smithson, and EndeavorXR founder and CEO Amy Peck.

For all those who cannot attend, the event organizers offer a free virtual pass for full access to all virtual sessions on the first day of the event.

4. XR:WA

When: July 20-23

Where: Perth, Western Australia

XR:WA 2023

Australian winter is mild compared to the summer heat in many parts of the US, so it’s a great moment to attend one of the best AR/VR events of the year. XR:WA is for everyone, from those curious to try immersive experiences for the first time to seasoned professionals.

The event aims to discuss the impact and opportunities for XR across a number of industries including architecture, design, medicine, education, training, science, art, and entertainment.

Back for its fifth edition, the event activities include talks, panels, various AR and VR experiences, workshops, a trade floor, and exhibition.

5. Industrial IMMERSIVE Week

When: August 28-30

Where: Houston, TX

Industrial Immersive Week 2023 event

Industrial IMMERSIVE Week is one of the AR/VR events for professionals interested in XR, spatial computing, digital twins, AI, IIoT, 5G, 3D models and simulations, and connected workforce solutions.

Touted as the event “where industry goes for real-world use cases, best practices and emerging tech for your enterprise to launch, pilot and deploy metaverse programs,” Industrial IMMERSIVE Week is intended for professionals from diverse industries, including manufacturing, construction, oil and gas, engineering, mining, automotive, aerospace, and logistics.

From C-suite leaders, to department leaders and professionals, Industrial IMMERSIVE Week brings together seasoned specialists and decision-makers. Some of the most important Fortune 500 companies will be represented at the event, including Boeing, Canon, Shell, Amazon, and Hewlett Packard Enterprise.

6. Augmented Enterprise Summit

When: October 24-26

Where: Houston, TX; virtual

Augmented Enterprise Summit 2023

As its name suggests, this AR/VR event is aimed at enterprises. Augmented Enterprise Summit is dedicated to the business and industrial applications of XR and other metaverse-related emerging technologies.

This year, the event boasts an impressive line-up of speakers including NASA’s Simulation and Graphics Capabilities Manager Angelica Garcia, CocaCola’s Director of Technical Training and Development Michael Whatley, Airbus Head of Augmented Worker Product Andreas Oeder, and Amazon Web Services Principal Spatial Computing Solutions Architect Kurt Scheuringer.

Among the sponsors and exhibitors, you can find a number of XR companies such as Mytaverse, RealWear, Strivr, and Vuzix.

Aside from more than a thousand expected attendees, the 10th Augmented Enterprise Summit will also feature over 50 exhibitors and sponsors, and more than 50 educational sessions.

The event also offers a virtual pass, with access to a virtual event app, digital exhibitor zone, exclusive post-event resources, and all sessions and on-demand recordings. As Augmented Enterprise Summit media partner, we can offer our readers 15% off for event tickets with the code arpost15.

The Most Important Upcoming AR/VR Events This Year Read More »

VR Takes Center Stage at Dubai’s DEAL 2023 Expo: Highlights and Takeaways

AR/VR events, Events, featured, Guest Post, Location Based VR, Review, Reviews, trending, virtual reality, VR experiences / Blake Jones / March 31, 2023

So, in the past few weeks we have seen big tech, including Meta and Microsoft, announce massive layoffs, mostly to their XR division and at the same time, pivoting towards artificial intelligence and generative content.

Despite the news, this year’s DEAL expo was as busy as ever. Teeming with an array of VR devices, games, contraptions, and a myriad of other VR-related gizmos that filled the halls, it, quite frankly, surpassed expectations.

It’s clear that there’s an appetite for virtual reality and that the VR industry as a whole has no intention of slowing down. Here’s a short rundown of the most interesting things that caught my eye.

Meta4 Interactive

Meta4 Interactive were on the floor showcasing their arena player vs. player battler based on the well-known Transformers IP. I had the chance to battle it out with the CBDO of Meta4, Sylvain Croteau, as well as other members of the team.

They were all great at the game, which might seem obvious since it’s their product after all, but you would be surprised how often management is actually disconnected from their games or brands. It was nice to see that in this case the team is not only up to speed with their products, but also plays Transformers: VR Battle Arena for fun.

The hardware consisted of blue HTC Vive Pros connected to the gaming PCs above. This kept the headsets tethered without me actually feeling the tether as the cables were suspended from above. Also, the game is stationary, as you teleport from platform to platform (not unlike Tower Tag). I dodged bullets and turned in all directions without any issues.

Transformers VR: Battle Arena was originally developed in 2019 but I only had a chance to try it out recently. On their website, Meta4 claims their games run at a 90hz refresh rate, but it felt like less. Perhaps more like 60fps or 45fps with reprojection to 90hz?

The HTC Vive Pros were tethered, so there was no latency but the game did have a peculiar dense, dreamlike aspect to it, which often stems from lower refresh rates. I would gladly play a slightly stripped-down version of the game if it meant running it at 120hz native.

PvP arenas are very engaging thanks to their competitive aspect but it also means they work best for groups of friends, gamers, and people who want to compete and see who’s the best. All in all, I had fun and can’t wait to see what Meta4 has in store next.

VEX Solutions

VEX Solutions showcased two turnkey solutions side by side. The first one, “VEX Adventure,” offered a more comprehensive LBE-type experience with a motorized floor, wind and heat, onboarding, and full cooperative plot-driven gameplay. The other one, “VEX Arena,” is a lighter, less premium version, aimed at higher throughput.

VEX Arena and VEX Adventure — *VEX Arena (front) and VEX Adventure (back)*

Both setups used haptic vests but otherwise, the hardware differed significantly. VR Arena used a Vive Focus 3, while the more premium VR Adventure opted for some kind of hybrid setup. It looked like Pico Neo 3, combined with SteamVR tracking, hand tracking, and Pico 3 controllers that were mounted into the guns. A true patchwork of all the different technologies.

VEX Adventure — *Pico Neo 3 together with Vive trackers, hand tracking, and Pico 3 controllers*

The VEX representative declined to discuss hardware aspects, which I can understand. When it works, it works. However, having a multitude of varying components increases the number of potential failure points, which is not desirable. To that end, their other less premium offering, VR Arena, seemed a bit more manageable, but again I didn’t have the chance to ask about any specifics.

WARPOINT

For those looking to get into VR arenas on the cheap, WARPOINT had their own super basic solution. All it requires is 10 Meta Quest 2 headsets and a tablet. This must be the most affordable turnkey solution I saw at DEAL 2023. You could even forgo buying brand-new headsets and instead opt for second-hand ones to lower the costs even further.

All the Meta Quests operate in standalone mode using software developed by WARPOINT themselves. All the modes and maps are designed for PvP combat and marketed as a form of e-sport.

WARPOINT VR — *WARPOINT booth in action*

Moviemex3D

Moving on, I encountered Moviemex3D. It’s a company that specializes in VR movies and VR simulators, but they also offer an arena experience called VR Labyrinth. It’s a popup box that features redirected walking, gaming elements, and even some motorized rumble effects.

If you ever tried TraVRsal or Tea For God, you will know what the deal is. Even if the pop-up box looks small, the VR game area is much larger thanks to redirected walking, elevators, and so on. Expect traps, action, and shooting. Overall it’s a fun single-player experience.

From a hardware perspective, Moviemex3D used a Pico Neo 3 headset streaming from a PCVR computer. It’s not a bad solution but again, just like with the Transformers VR, I felt like the game wasn’t running at high enough refresh rates, making the entire experience feel heavy and dreamlike.

FuninVR

FuninVR had this pretty, eye-catching centerpiece.

It’s a massive UFO-shaped VR simulator. Not exactly a VR arena, but I had to try it out. The team was running a variety of experiences. People before me tried some kind of moon landing. In my case, it was a fantasy-themed rollercoaster.

Unfortunately, the VR simulator was out of sync with the roller coaster animation. Sometimes the track would turn left but the UFO didn’t – forcing me to either turn my head 90 degrees or face the walls. This left many participants nauseous.

There were also other questionable elements, like sudden impacts that made the roller coaster stop in place — basically, it’s like the developers deliberately broke every established rule on what not to do. I have strong VR legs, but still felt queasy.

Each participant had buttons on each side of the seat, which we used to shoot enemies, dragons, and other baddies. Aiming was done with head-tracking and it was a fun interactive element that I enjoyed, even if the shooting was only done for theatrical purposes — we were all running separate instances of the roller-coaster animation and there was no way to stop the simulator from progressing further.

Perhaps it would be better if I had tried the moon landing demo because, unfortunately, the roller-coaster had too many sync and motion issues to be enjoyable.

Hero Zone VR

One last turnkey VR solution worth mentioning is Hero Zone VR. It’s another fully standalone arena experience, this time running on a Vive Focus 3. This allowed the developers to take advantage of the headset’s larger resolution and higher-clocked XR2+ chipset.

There was a queue of people waiting to try out Hero Zone VR, so I didn’t get the chance to try it myself, but it looked like there was a selection of both cooperative and PvP games. I spoke briefly to one of the team members and he seemed to be quite proud of what they managed to achieve by going full standalone.

No Beat Saber?

There were also a lot of usual suspects: VR cabinets, VR kiosks, and VR arcades. Notably, Beat Saber was nowhere to be found. I wonder if it became too expensive to license or perhaps it has lost a bit of its novelty value. Instead, Synth Riders came in to fill the void, along with other fast-paced games like Zombieland VR.

Synth Riders Kiosk — *Synth Riders. By all accounts a great rhythm game.*

One arcade cabinet I really enjoyed was VR Shotgun by VR 360 Action. You step into a minigun cart and it’s basically laser shooting reinvented. Spooks and baddies come from left and right and you just have to blast away.

The minigun prop felt heavy and it had some nice haptic feedback to it. I was also happy with the decision to use the HP Reverb G2 headset, which still presents a very high bar when it comes to clarity and resolution. The game was running buttery smooth. Of course, the gameplay was pretty unsophisticated and there was no locomotion (it would be nice to have some kind of on-rails movement to break the mold), but VR Shotgun did make me wish all the arena and LBE software would have this level of visual comfort and fluidity.

Summary and Takeaways

So, what are my main takeaways from this year’s DEAL?

» Even if the early days are behind us, we’re still in the days of rapid innovation and prototyping. This makes it hard for VR arcades and arenas to keep up. I saw almost every kind of headset this year, from the oldest Oculus Rift CV1s, through Vive Pro, Windows Mixed Reality, Quest 2, Pico 4, and Vive Focus 3, running standalone, streaming, and wired.

» Meta presence in the amusement and entertainment sector could be stronger. Despite spending egregious amounts, most of the money went towards metaverse and mixed reality — both of which do not gel very well with the arcade environment. The Quest Pro was nowhere to be seen but maybe because it’s such a fresh headset.

» Virtual reality is becoming more and more normalized. At least 30-40% of the booths were virtual reality oriented. With everyone around wearing and trying headsets, people have stopped feeling insecure about how they look with a headset on and instead enjoy their experiences, treating VR like any other tech.

Have fun and keep on rocking in the virtual world!

About the Guest Author(s)

Mat Pawluczuk

Mat Pawluczuk is an XR / VR writer and content creator.

VR Takes Center Stage at Dubai’s DEAL 2023 Expo: Highlights and Takeaways Read More »

The 2023 Polys WebXR Awards Recap

AR/VR events, augmented reality, Events, extended reality, featured, virtual reality, webXR / Ryan Harris / March 8, 2023

The third Annual Polys WebXR Awards took place this weekend. The show was bigger than ever thanks to the first-ever in-person awards and a special event saying farewell to AltspaceVR. However, despite some new categories, the overall category list was shorter this year as a number of previous awards were combined.

A Very Special Polys

The Polys launched during the height of the pandemic. Fortunately, not being in person has a way of not greatly hindering an event that’s already dedicated to WebXR.

The event took place in a bespoke AltspaceVR world, with watch parties on YouTube as well as other remote platforms. However, this time, people were able to get together in person but they did it in a very “metaverse” way.

The Polys 2023 WebXR Awards

In-person hosts, producers, presenters, and an audience gathered at ZeroSpace, an XR stage and motion capture studio in Brooklyn. Their actions on the stage were volumetrically captured and displayed in The Polys’ AltspaceVR environment, similar to the launch of Microsoft Mesh. Polys Director Ginna Lambert said that this was the first award show to use the technology.

Further, while winners and honorees had previously received their Polys Awards as NFTs, the team worked with Looking Glass Factory so that this year’s Polys can be presented in a physical frame. This is as physical as The Polys can get, seeing as Linda Ricci designed the award to defy physics.

A Funeral for AltspaceVR

In lieu of a half-time show, Big Rock Creative CEO, co-founder, and producer Athena Demos held a eulogy for AltspaceVR. Virtual attendees lined the aisle to a pulpit adorned with flowers and candles in a ceremony that was heartfelt and a little macabre. Following mourners down the aisle was a coffin containing one of the iconic robot avatars that AltspaceVR used at launch.

“AltspaceVR will always hold a special place in our hearts,” said Demos. “While we say goodbye to the platform that brought us together, we will always remember the connections that we made here.”

AltspaceVR funeral - The 2023 Polys WebXR Awards

While the WebXR team has used AltspaceVR to host The Polys Awards and numerous other town hall events and summits over the last three years, Demos and her team have been using it to bring Burning Man into virtual spaces. There is also a farewell party scheduled by Big Rock Creative to last until the moment that AltspaceVR servers shut down later this week.

The Polys Awards

Where last year’s Polys saw 15 awards categories (not counting personal honors of Lifetime Achievement, Ombudsperson of the Year, and the Community Award), this year’s show had eight categories. That includes some new categories reflecting the advancement of immersive technology even over the last few months.

“We in this community are ahead of a massive shift that we call the fourth industrial revolution,” said host Julie Smithson. “We’re here to celebrate the progress made in WebXR in the year of 2022.”

Julie Smithson at The Polys WebXR Awards

Entertainment Experience of the Year

When popular culture looks at “the metaverse” they typically equate it with irresponsible escapism – something that people use to avoid the challenges of life. XR producer and director Kiira Benzing pointed out that positive escapism – using XR to take a break from life rather than to neglect it – is one of the medium’s greatest strengths.

“With the immersive medium, you get the opportunity to step into an experience,” Benzing said in presenting the award for Entertainment Experience of the year.

The award went to Project Flowerbed, an immersive gardening experience by the Meta WebXR team. The same project was nominated for Experience of the Year.

Innovator of the Year

Futurewei Technologies Senior Director for VR, Metaverse, Mobile, Apps, and Services Daniel Ljunggren presented the award for Innovator of the Year – previously “Innovation of the Year.” The award went to Sean Mann, CEO and co-founder of RP1, a “persistent, seamless, real-time platform with limitless scalability.”

“To be amongst this many pioneers and innovators in one space is amazing. I think we’re all winners,” said Mann. “I’m super excited to be a part of this.”

Developer of the Year

“Being on the frontier of the immersive web is a pioneering effort,” Yinch Yeap said in presenting this award. “It still feels like the Wild West.”

And, like in the Wild West, many of the biggest names are pseudonyms. This is certainly the case for this year’s winner, known only as “Jin.” Jin appeared as a similarly anonymized avatar to accept the award.

“I am a huge believer in WebXR,” said Jin. “I stand on the shoulders of giants. I am very humbled and I owe this to everyone building the immersive web.”

Game of the Year Award

“Game of the Year” is a broad category as most WebXR experiences are arguably “games” – and that’s what makes the award so important according to presenter Rik Cabanier, a software engineer at Meta. The award went to the mini golf game Above Par-Adowski by Paradowski Creative.

Above Par-Adowski VR game

Accepting the award was Paradowski Creative Director of Emerging Technology James Kane, who called WebXR “the best expression of the metaverse there is.” Kane was also a nominee for Innovator of the Year.

“I want to thank our team,” said Kane. “And thanks to the Meta team for creating an amazing WebXR platform as well as for directly supporting us.”

AR Passthrough Experience of the Year

“Where, for the past years AR experiences were mainly relegated to phones, now passthrough devices are everywhere,” said presenter Lucas Rizzotto. This allows more passthrough experiences on devices available today, but it also allows more impactful development of experiences for future AR devices.

The award went to Spatial Fusion by PHORIA and Meta, an experience which sees players repairing a damaged spaceship. Ben Ferns, a consulting developer, was one of those accepting the award.

“Huge thanks to the entire team – it was a huge team effort,” said Ferns. “It’s just exciting to see the promise of WebXR and passthrough.”

WebXR Platform of the Year

In presenting the award for WebXR Platform of the Year, Prestidge Group founder and CEO Briar Prestidge pointed out that every WebXR platform has strengths and weaknesses – something that she learned a lot about while famously spending “48 hours in the metaverse” for a documentary.

The award went to Croquet, “the operating system of the metaverse,” which also took home the Startup Pitch Competition Auggie Award last year. The award was accepted by The Polys on behalf of the organization.

Education Experience of the Year

The “digital divide” describes accessibility differences exacerbated by the benefit of technology only being available to those who can afford the required hardware or programs. WebXR is vital to the future of education because it lowers the cost of access for immersive experiences, according to Silicon Harlem founder Clayton Banks in presenting this award.

Banks presented the award to Prehistoric Domain, an immersive tour that brings learners up close and personal with virtual representations of dinosaurs and other extinct species. Accepting the award was creator Benjamin Dupuy. Prehistoric Domain was also nominated for Experience of the Year.

“WebXR opens so many possibilities – it’s very exciting,” said Dupuy in accepting the award. “We are all pioneers of the immersive web here and I think we’re at the beginning of an era where the line between illusion and reality is very thin.”

Experience of the Year

Demos returned to the stage – this time in volumetric capture instead of in her AltspaceVR avatar – to present the award for Experience of the Year to Spatial Fusion.

This was the experience’s second win of the night. The experience was also a nominee for Entertainment Experience of the Year. Ferns returned to accept the award and pointed out that the code has been open-sourced.

“I’m really excited to see what other people do with this now that it’s freely accessible,” said Ferns. “It’s an exciting time for trying out all of these new UX opportunities.”

This Year’s Honorees

In addition to the nominated awards categories, there are three honors categories. The honoree in each category is named by the previous year’s recipient rather than by a panel of judges.

Community Honor

Last year’s community honoree Trevor Flowers named Evo Heyning for this year, specifically for her work with the XR Guild, the Open Metaverse Interoperability Group, and [email protected].

“Whether it’s exploring AR, exploring 3D objects and NERFs, exploring interoperability of avatars and [email protected] specifically, being a part of these experiences with [Sophia Moshasha], with Ben [Irwin], with Julie [Smithson], with everyone – it’s meant so much to me,” Heyning said in accepting the honor.

Ombudsperson of the Year

The Ombudsperson of the Year Honor is specifically set up to recognize people working on the social and human aspects of WebXR. Last year’s honoree, Avi Bar-Zeev said that he was “honored to hand off the title” to Brittan Heller, a lawyer who introduced the term “biometric psychography” to describe mental and emotional profiling through an XR user’s personal data.

Brittan Heller at The Polys WebXR Awards

“I’d like to thank Avi, Kent [Bye], and everyone at the XR Guild and the Virtual World Society, and everyone in the XR community,” said Heller. “I appreciate how everyone here is so involved in making the community so welcoming to everyone.”

Bye, referenced by Heller in her acceptance speech, is a leading XR ethicist, a strong speaker in the nascent field of biometric psychography, and the first-ever recipient of this award.

Lifetime Achievement Honor

Last year’s Lifetime Achievement Honoree Brandon Jones selected Patric Cozzi for this year’s honor. Cozzi is the CEO of Cesium, but he was selected for this award because of his work co-creating glTF as a contributor to the Khronos Group.

Patric Cozzi at The Polys WebXR Awards

“I’m really honored for glTF and the community,” said Cozzi. “It was a grassroots effort for years.”

Looking Forward to the Future

This was the last year that The Polys WebXR awards will be hosted in AltspaceVR, but the team is still looking forward to next year’s event. While they haven’t yet said what platform (or platforms) it will take place on, there’s a full year to figure that out. And a year is a long time in this industry. If you missed this year’s ceremony, you can find the recording here.

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AWE 2023 Is Right Around the Corner

AR/VR events, augmented reality, AWE, Events, extended reality, featured, virtual reality / Blake Jones / February 28, 2023

Augmented World Expo, AWE for short, returns to Santa Clara this year from May 31 to June 2, 2023. The agenda is still coming together but there’s already a lot to be excited about. Let’s take a look.

Morning Keynotes

Many XR companies save some of their biggest announcements for the AWE stage. Even when companies aren’t dropping new products, apps, and services, they use the time to inform and inspire listeners about this rapidly developing space.

Day One

The first day of AWE always starts with an opening keynote from event founder Ori Inbar. Inbar’s addresses are always insightful and digestible with good measures of his palpable enthusiasm and humor. During his opening keynote last year, Inbar spoke about how XR can help make both big dreams and small dreams become reality.

Next up is the Qualcomm keynote from Vice President and General Manager of XR Hugo Swart. At his keynote last year, Swart presented Snapdragon Spaces and introduced the first two recipients of Qualcomm Ventures’ metaverse-funded companies.

Then, Nreal CEO Chi Xu takes the stage. Nreal hasn’t been a keynote presenter in the years that ARPost has covered AWE. But, the company is definitely going places. This year saw the commercial launch of Nreal Air (review) and we know that they have at least one more model waiting in the wings for the next big launch.

Day Two

Day two only has one proper keynote scheduled, this time with Magic Leap. Last year, the company’s Head of Product Management, Jade Meskill, took the stage to talk about the Magic Leap 2 and “augmented enterprise.” We don’t yet know what will come of this year’s keynote but it’s being given by the company’s CEO Peggy Johnson.

Following that is a “Fireside Chat” with Unity CEO John Riccitiello. That it’s a “fireside chat” and not a “keynote” arguably suggests that there won’t be any big product announcements but that doesn’t mean that this session shouldn’t be on your schedule.

Days two and three are lighter on heavy-hitting speakers to encourage attendees to check out the expo floor, which we’ll look at next. Don’t worry though, there are sessions to look forward to beyond just keynotes and we’ll look at some of those later.

The Expo Floor

It’s impossible to know exactly what will be going on on the expo floor, which is part of what makes it so exciting. A list of exhibitors (over 130 of them) and a map of the expo floor are posted on the AWE website, but what companies will be showcasing and how is a mystery until the floor opens on day two.

First off, a number of haptics pioneers will be there including Haptx, bHaptics, and SenseGlove. Any immersive technology is better when you experience it yourself instead of just seeing it on YouTube, but this is doubly true for haptics. But, unfortunately, many of these products are still hard for the average person to get their hands on. That makes the expo floor a great intro.

Mojo Vision will also be on the AWE expo floor. While this company isn’t likely to be putting their AR contact lenses onto the eyeballs of just anybody, they do have rigs that allow you to get a glimpse through what they’re building.

DigiLens, Vuzix, and Lenovo will also be on the AWE Expo floor. These companies make components and enterprise hardware that’s usually a cut above available consumer models. Trying them out can be a glimpse into the future. I got to get my hands on some of their hardware at last year’s expo and left feeling enlightened.

Also, Tilt Five will be returning. Last year, their augmented game board was the life of the expo floor drawing huge crowds – not just to interact with the product but to watch other people interact with the product.

Of course, that’s only a sliver of the total exhibitors. Personally, I’m hoping to reconnect with some of my friends from Avatour, Echo3D, FundamentalVR, Inworld AI, Leia Inc., Mytaverse, OVR Technology, VRdirect, and Zappar.

Expert Talks and Panel Discussions

Day One

On day one, right after the keynotes, many will likely stay in their seats to see Forbes columnist, author, and educator Charlie Fink talk with Magic Leap founder and former CEO Rony Abovitz about “How We Can Invigorate XR.” A few hours later on the same stage, Qualcomm Director of Product Management Steve Lukas will talk about “Building AR for Today.”

A little after that, one might head out of the Mission City Ballroom to Grand Ballroom C’s “Web3” track where EndeavorXR founder and CEO Amy Peck will be debating “Pros &Cons of Web3” with XR Guild President Avi Bar-Zeev. It’s hard to find an XR organization that Peck isn’t or hasn’t been involved with, and Bar-Zeev co-created Google Earth and HoloLens.

From there, one might head back to the Mission City Ballroom for “Intersection of AI and the Metaverse: What’s Next?” a panel discussion with leading XR ethicist Kent Bye, HTC VIVE China President Alvin Graylin, WXR Fund Managing Partner Amy LaMeyer, and Creative Artist Agency’s Chief Metaverse Officer Joanna Popper.

But wait! Happening at the same time is “How XR Technology Is Changing the Fashion Landscape” with Beyond Creative Technologist David Robustelli, Ready Player Me co-founder Kaspar Tiri, and DressX co-founder Daria Shapovalova.

Depending on which of those last two talks you see, you might have time for “What Problem Does the Metaverse Solve?” with Nokia Head of Ecosystem and Trend Scouting Leslie Shannon.

If you miss the first fashion session, you can always catch “Redefining Fashion and Beauty’s Next Decade – From Virtual Beings and Gaming to Generative AI” with LVMH VP of Digital Innovation Nelly Mensah, 5th Column founder and CEO Akbar Hamid, and Journey founder and Chief Metaverse Officer Cathy Hackl.

Day Two

On the same day that the expo opens up, on the main stage, Paramount Pictures Futurist Ted Schilowitz presents “XR Excellence: Demonstration & Discussion” – billed as a collection of “what he thinks are the best experiences in VR and MR today, and what we can learn from those experiences” followed by Q&A.

But oh no! At the same time in Ballroom D, Khronos Group President Neil Treveett, XRSI founder and CEO Kavya Pearlman, and Moor Insights & Strategy Senior Analyst Anshel Sag are talking about building open standards for the metaverse!

Both of those events conflict with a “Meet the Makers” session featuring Julie Smithson and Karen Alexander of MetaVRse, Sophia Moshasha of the VR/AR Association, and Ben Erwin of The Polys Awards.

Later in the afternoon, Inworld AI’s Chief Creative Officer John Gaeta and Chief Product Officer Kylan Gibbs debut a new concept demo called “Origins” – a new kind of caper in which a human detective must navigate a world of generative AI bots.

The evening of AWE Day Two is also The Auggie Awards. We can’t tell you too much about the Auggie Awards because the finalists aren’t out. In fact, you still have until April 7 to submit nominees. Then, there’s a period of public voting until May 4. You can submit nominees and vote for your favorites here.

Day Three

On day three, in the “AI and Virtual Beings” track, producer, director, and strategist Rebecca Evans, Stanford University Graduate Research Fellow Eugy Han, Odeon Theatrical CEO Stephanie Riggs, and Dulce Dotcom advisor Dulce Baerga will discuss “Avatars, Environments & Self Expression – from Social VR to Cross-Reality Experiences.”

From there, you might head back to the Mission City Ballroom for a Fireside Chat with Tom Furness, the founder and chairman of the Virtual World Society – one of the oldest and noblest organizations in immersive tech.

AWE concludes on the afternoon of day three with Inbar’s closing statements and the Best In Show Awards on the main stage.

How to Attend AWE

Once again, all AWE recordings will become available on AWE.live. If you want to experience AWE in person, you still have time to get tickets. If you’re reading this before February 28, you still have time for Super Early Bird Tickets. You can also get 20% off of your ticket price by using discount code 23ARPOSTD at checkout.

And keep an eye on ARPost as AWE draws nearer. As a media partner of the event, we’ll be giving two free tickets to selected readers as part of an upcoming drawing. Watch our social media channels for details.

AWE 2023 Is Right Around the Corner Read More »

Metaverse Safety Week 2022

AR/VR events, Events, featured, metaverse, safety / Ryan Harris / December 21, 2022

Last week saw the XR Safety Initiative’s third annual Metaverse Safety Week (formerly known as XR Safety Week). As ever, the week started on International Human Rights Day, December 10, and was followed by five days packed full of panels and talks, with each day having a different theme relating to safety in immersive environments.

We couldn’t attend all of the Metaverse Safety Week sessions live or watch the feeds fast enough to keep up with everything. But, this article presents some highlights of the event.

Kavya Pearlman’s Welcome to Metaverse Safety Week

Of course, the event started with an introduction by XRSI founder Kavya Pearlman. Pearlman addressed the audience through her AltspaceVR avatar in the virtual model of the Taj Mahal custom-made for the event by the design studio Chicken Waffle.

“On the seventy-fourth Human Rights Day, we’ve assembled world leaders, technology professionals, global regulators, policy experts, ethicists, ethics organizations, researchers, and under-represented voices,” said Pearlman. “Metaverse Safety Week is so important as a point of reflection for all of us. We’re bringing the world together to safeguard the metaverse.”

The “Pong” Version of the Metaverse

The first topic of discussion was Dr. Louis Rosenberg’s video on the metaverse for More Perfect Union. Following the video, Rosenberg appeared on stage to further address some of the key topics in metaverse safety.

“When thinking about human rights for the metaverse, I think it’s useful to just set the context a little bit into the future – think about the 2030s. I say that because the work we do today is really preparing us for the future,” said Rosenberg. “Today is really the ‘Pong’ version of the metaverse.”

A little later in the day, HTC’s China President and Global VP of Corporate Development, Alvin Wang Graylin, took the stage. Graylin’s presentation focused on lessons learned of immersive technology. According to Graylin, today’s excitement is the result of related technologies developing together – a condition which creates opportunities for good and bad.

“As an industry, we need to make sure to educate the world as well as watch out for bad actors and keep them from doing the wrong things,” said Graylin. “Instead of trying to create a closed world and take value off the table, we really need to work together to create open worlds that are interoperable.”

This same day saw the announcement of the XR 2030 Policy Fund from the Minderoo Foundation. The program “will award funding to researchers and civil society leaders who are advancing the next generation of digital media ecosystems to prioritize public interest values.”

Building a “Super World”

Day two opened with a discussion led by SuperWorld’s Hrish Lotlikar. Lotlikar told ARPost last summer that he wants the platform to be “the gateway” between the physical and the virtual worlds. At Metaverse Safety Week, he was addressing how emerging technologies can work together to make individuals feel more attached to the world around them.

“The importance of decentralization is that it allows us all to become stakeholders in the environments that we’re playing in, that we’re working in, that we’re building together,” said Lotlikar. “At SuperWorld, our vision is to enhance society and build a better world – and we can do that with these technologies.”

That morning also saw the launch of the “Metaverse for All” certificate program. Launching next year, the program will provide “An informative and enlightening course to shed light on the many ways in which the metaverse will change the world.”

How the Metaverse Will Impact the Young

Day three was all about metaverse safety for children and it kicked off with a talk by Representative Lori Trahan. Despite it being her first time in AltspaceVR, Trahan’s talk was moving.

XRSI- metaverse safety week - lori trahan

“Whenever we access the metaverse, data about ourselves can be stored, accessed, and used by people who will pay for our data to influence and manipulate us in real time. And, as we all know by now, it could even be shared with third parties and governments without our knowledge,” said Trahan. “That’s why we must pass comprehensive privacy legislation.”

Trahan pointed out that, while data is a common metaverse safety concern in the immersive technology community, it is an issue largely outside of the experiences themselves. We also need to be mindful of interactions within the immersive experiences as they occur.

“The high levels of harassment in social media and in video games have already become prevalent in the metaverse,” said Trahan. “In fact, the harms we know all too well from platforms like Instagram, TikTok, and Snapchat can often be seen in the metaverse where immersion and a sense of physical presence can make these negative experiences even more visceral.”

And the Young Said…

Later that same day, a “Youth Panel” took the stage. The panel consisted of five members of the International Child Art Foundation (ICAF) between the ages of 13 and 23, and was moderated by the Foundation’s founder Ashfaq M. Ishaq. The panel presented a rare opportunity to hear young people speak for themselves on metaverse safety issues like the efficacy of age restrictions.

One speaker pointed out that, in her experience, VR motion sickness went away as she got older – so not exposing children to VR too young might help to give them a positive first impression. Another pointed out that age restrictions might be less helpful than a system of content warnings for VR experiences similar to those for films and television programs.

Perhaps the most engaging takeaway was that the metaverse might be about games or work for most people reading this but, for a growing number of young people, it’s also about socialization. That can introduce potential metaverse safety issues without immediate solutions.

“Not forming relationships through the metaverse is no longer an option. We have to rely on these new connections that we’re making to be able to reach out,” said ICAF member Alaalitya Acharya. “When you’re interacting with somebody through an avatar, what are some of the signs that you need to look out for in the same way as when you meet someone face-to-face?”

So. Much. Content.

We tried to bring you just about as much as possible from Metaverse Safety Week. And there’s so much more that would have been worth presenting. But alas, five days of sessions averaging about eight hours each doesn’t really fit into an article. If you want to explore it yourself, you can find the recordings on XRSI’s YouTube channel.

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