Events

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Looking Forward to AWE Asia 2023

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If you get all of your AWE coverage from ARPost, you might be under the impression that the event is only in California – but it wouldn’t be much of a “World Expo” then, would it? In addition to frequent all-online events, AWE consists of three in-person events each year: AWE USA, AWE Europe, and AWE Asia.

AWE Asia, this year taking place in Singapore, is fast approaching, with the agenda now finalized. Attendees can look forward to hearing from over 60 speakers in over 60 sessions including keynotes, talks, and panels over the course of the two-day conference. Let’s take a look at some of the most exciting sessions.

AWE Asia Keynotes and Addresses

Day One starts off with an opening ceremony by AWE co-founder Ori Inbar, joined on-stage by AWE Asia President and Vice President, Gavin Newton-Tanzer and Ryan Hu. This session is followed by back-to-back keynotes by HTC Global Vice President of Corporate Development Alvin Graylin and University of South Australia professor Dr. Mark Billinghurst.

Day Two also starts off with keynotes. First, “Metaverse as the Next Biggest Thing: Challenges, Roadmaps, and Standardization” by IEEE president Dr. Yu Yuan. This is followed by “ifland: A Case Study on Telco Collaboration in Building a Global Metaverse Platform” presented by SK Telecom Vice President Ikhwan Cho and Deutsche Telekom Senior Director of XR and the Metaverse Terry Schussler.

Day Two then closes with remarks and awards from Inbar, Newton-Tanzer, and AWE Asia COO and Content Director David Weeks.

The keynotes and addresses are great because they often feature some of a conference’s biggest announcements and most anticipated speakers. They’re also great because nothing is scheduled at the same time as a keynote. From here, we’ll have to start making some tough calls.

Day One Sessions

Following the AWE Asia welcome address and keynotes on Day One, the crowd is sure to split. Remain near the main stage to hear NVIDIA’s Vanessa Ching discuss “Developers, Platforms, and AI.” Venture off to a substage to hear Joe Millward and Kyle Jackson of Talespin talk about “Scaling XR Content for the Enterprise With Generative AI.”

Next up. Niantic Senior VP of Engineering, Brian McClendon, explains how “Niantic is Powering AR, Everywhere, All at Once.” Having seen this talk at AWE USA, I can tell you it’s worth seeing, but I can also point out that you could watch the recording online and stretch your day a little further.

Another tough decision follows. Will it be “How AI Will Enhance the Metaverse and Education” with Meta Head of Global Education Partnerships Leticia Jauregui and Zoe Immersive CEO and co-founder Emilie Joly? Or will it be “Beyond Loudness: Spatial Chat and the Future of Virtual World Communication” with Dolby Laboratories Developer Advocate Angelik Laboy?

Day One’s Marathon on the Main Stage

The afternoon of Day One has a lineup of promising presentations on the main stage. Starting, Immersal Chief Marketing Officer Päivi Laakso-Kuivalainen and Graviton Interactive co-founder and Managing Director Declan Dwyer talk “Revolutionizing Fan Engagement: Augmented Reality in Stadiums Powered by Visual Positioning Systems and Spatial Computing.”

This is followed by Linux Foundation General Manager Royal O’Brien talking about “Inspiring Game Development Through Open Source.” Then, keep your seat to hear Trigger XR founder and CEO Jason Yim talk about retail, advertising, and e-commerce. A little later on the same stage, Mindverse.AI co-founder and COO Kisson Lin talks about the Web3 creator economy.

Day Two Sessions Main Stage Sessions

One can’t-miss session on Day Two comes from Dispelix APAC VP of Sales and Partnerships Andy Lin, presenting “PERFECTING COMFORT – Vision Behind Dispelix Waveguide Combiners for Near-to-Eye XR Displays.”

Some of the last regular sessions on the main stage before the AWE Asia closing address look promising as well.

First, Infocomm Assistant Director of Innovation Joanne Teh, Deloitte Center for the Edge Southeast Asia Leader Michelle Khoo, Serl.io co-founder and CEO Terence Loo, and SMRT Corporation Learning Technologies Lead Benjamin Chen have a panel discussion about “The Future of Immersive Experiences: Navigating the World of XR.”

Immediately following the panel discussion, Google’s Toshihiro Ohnuma takes the stage to discuss “Connecting Both Worlds – Google Maps and AR Core.”

In between those sessions, the substages look pretty promising.

Major Side-Stage Attractions

After Lin’s talk, head over to Substage 1 for a series of promising talks. These start with Maxar Technologies Business Development Manager Andrew Steele presenting “Experience the Digital Twin Built for Connecting Your XR Content With the Real World. “ The world-scale digital twin won the Auggie for Best Use of AI at the awards ceremony in Santa Clara this spring.

Up next on the same stage, Anything World co-founder and Creative Director Sebastian Hofer explains “How AI Is Powering a Golden Age in Games Development.”

A quick break between sessions and then back to learn about “ThinkReality Solutions Powering the Enterprise Metaverse” with Lenovo Emerging Technologies Lead Martand Srivastava and Qualcomm’s Kai Ping Tee.

Lots to Take In

AWE Asia being two days instead of three certainly doesn’t solve the classic AWE problem of there being just too much amazing content to take in everything. At least, not live anyway.

To attend AWE Asia yourself, get tickets here, and use our code AW323SEB25 for 30% off the standard ticket and PAR23VSEB for 35% off the VIP ticket.

Looking Forward to AWE Asia 2023 Read More »

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MetaGate – International Metaverse Summit Set to Take Place in Istanbul, Türkiye in September 2023

Events, featured, metaverse, Press Release / /

Press release

Istanbul, Türkiye — EUMENA Events, the event consultancy and management specialist, is proud to announce the launch of MetaGate – International Metaverse Summit, a three-day business-focused hybrid summit that will take place in September 2023 in Istanbul, Türkiye.

MetaGate will bring together international experts, technologists, digital builders, entrepreneurs, investors, business leaders, and enterprises to discover the power of the metaverse, identify its real value, and discuss its utility for businesses.The summit will feature sessions, keynotes, fireside talks, and panels exploring the latest trends and developments in the metaverse world and how companies can develop and implement metaverse strategy to enhance their business process, increase competitiveness, and support their marketing efforts.MetaGate will take place both in person and virtually in a custom 3D metaverse venue where attendees can create a unique avatar and walk around to explore exhibition areas, attend sessions, and chat with speakers, sponsors, startups, and investors.

“We are thrilled to be launching MetaGate – International Metaverse Summit,” said Lara Daoud, Founder of EUMENA Events . “The metaverse is the future, and this summit will provide an opportunity for businesses to capture the real business value of the Metaverse, meet and network with global tech and business leaders, prepare their business to enter the Metaverse, explore the latest metaverse solutions and technologies, and discover the real-world adoption of web3.0 and metaverse.”

MetaGate will offer an immersive experience where every detail reflects the collective pursuit of excellence, featuring 800+ physical delegates, 2,500+ virtual attendees, 30+ world-class industry speakers, and 20+ content-rich sessions.

The summit will highlight how businesses in various industries, such as E-commerce & Retail, Healthcare, Manufacturing, Logistics, Banking and Finance, Real Estate, Governments, Automotive, Education, Telecom, Tourism, Events, Media & Entertainment, Travel, and Tourism, are seeing tremendous opportunities in metaverse technologies.

MetaGate will also include a startup pitch competition designed to discover the next generation of metaverse innovators and builders. Qualified entrepreneurs will pitch their businesses live on stage in front of an experienced jury made up of investors and executives for the chance to win awards and potential partnership deals.

The summit will offer a series of networking events, including meetups, tours, and a Gala Dinner, providing engaging and networking opportunities among MetaGate Summit panelists, speakers, sponsors, startups, investors, and delegates.

“Our mission is to serve as a catalyst for positive change by fostering discussions about the metaverse proper use, innovation acceleration, productivity increase, and adaptability to change, all of which can greatly benefit any business looking to successfully launch its products and better serve its existing clients,” added Lara Daoud.

For more information about MetaGate – International Metaverse Summit, visit the summit’s official website at www.metagatesummit.com.

About EUMENA:

EUMENA is an event consultancy and management specialist that offers turnkey planning and comprehensive operational services. The company’s experience ranges from delivering mass events to large B2B, B2G, and B2C exhibitions and trade shows, corporate meetings, game-changing summits & conferences, brand activations, and innovative networking activities that deliver measurable return on investment to its clients.

Contact:

Email: [email protected]events.com

Phone: +90 536 338 4777

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Virbela Creates Virtual Cannes Lions Festival With PwC

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This year is the 70th annual Cannes Lions International Festival of Creativity. The event takes place in the iconic town in the south of France but why should a festival of creativity not also take place in the virtual world? To extend opportunities for clients and customers to experience the event, PwC worked with Virbela to create a virtual option.

The virtual Cannes Lions Festival coincides with the in-person event from June 19-23, but I got a private advance tour of the custom Virbela campus, from two of the event’s creators, Virbela President and co-founder Alex Howland, and PwC Global Metaverse Leader Roberto Hernandez.

Welcome to the (Virtual) Cannes Lions

When you think of Cannes, you might not immediately think of a company like PwC. While the Cannes Film Festival attracts the most media headlines, the Lions is an event of a much broader scope as it recognizes creativity across everything from film and music to brands and marketing.

The Cannes Lions Festival is naturally associated with the city in which it takes place – which sits on the southern coast of France on the Mediterranean Sea between Marseille and Nice. Some events consist of the traditional sort of panels and presentations, but companies also present on the beach or on docked boats. Of course, not everyone can make that kind of trip.

Recreating Cannes

“What we are doing with this collaboration is giving people from around the world the opportunity to see what can be done with these kinds of immersive environments,” Hernandez said. “We also wanted to give people the opportunity to join remotely, but not just through a video call.”

Virbela and PwC Cannes Campus Outside

Hernandez acknowledged that remote events already exist around the Cannes Lions, but that they usually consist of someone giving reports day-by-day via a video. Virbela is able to get a lot closer to the real thing – boats and all.

“We wanted to give the campus that you know so well some French Riviera flare,” said Howland.

The intention was never to create an exact twin of the Cannes Lions venue, but to create a festive atmosphere in the familiar campus.

“It really takes you to a different place in a way that video conferencing doesn’t allow you to do,” said Hernandez. “I’m convinced, particularly when I talk to large-brand clients, that venues like these allow you to stretch the experience.”

Virbela With an Accent

That familiar Virbela campus (which got a sweeping redesign and beautiful graphics overhaul last year) is already an island complete with sand beaches, speed boats, volleyball nets, campfire sites, and tall pines. The bespoke world created for the Cannes Lions has more palm trees and yachts, making it a little more Mediterranean and a little less Pacific Northwest.

Virbela and PwC Cannes Yacht

Some of the buildings, particularly the ones more inland, are in the classic Virbela style. However, the main event buildings near the venue’s entrance have gotten a European facelift as well. Combined with flags, photo backdrops, and a red carpet (of course), the campus’ main stretch is decidedly more cosmopolitan.

“It was a match of very creative people from both sides (…) everyone approached this not as different teams working together, but as one team working on a dream experience,” said Hernandez. “We didn’t want this to be just inviting people to an auditorium to hear someone lecture.”

Hernandez, who was particularly excited about driving speedboats in Virbela, specifically mentioned assembling a team consisting of both experienced developers and younger developers who would be able to work together on an attractive, interactive, and engaging experience.

“PwC’s experience with these events and events like it has been very valuable,” said Howland.

Virbela in the Browser

As someone who has been covering Virbela and its events for a number of years, something about this experience excited me that might not register with some of the people joining the virtual Cannes Lions. I joined in a browser.

Jon in Virbela Cannes campus

Historically, Virbela has been app-based – even for limited-time events like iLRN or AfroTech World. WebXR experiences have been handled by a special branch of the company called Frame.

Frame comes with some smaller venues built in, but has been growing in its ability to create larger and more visually impactful virtual spaces. For someone who knows their way around the metaverse, connecting a Ready Player Me avatar is quick and easy. The platform also recently got an avatar upgrade, though the avatars still aren’t as customizable as Virbela’s.

To use the full modular Virbela campus and its more nuanced avatar generation engine, the team worked with NVIDIA to stream the world in-browser rather than require an app download. This also helped to make the experience more accessible for visitors.

“We have a number of clients with very strict firewalls and procedures,” said Hernandez. “For some of them, being able to download anything at all is a big challenge.”

Exploring the Virbela Riviera

While the actual event will obviously have a lot more energy when all of the attendees sign in, a number of attractions were already up and running for me to explore. One of the recurring ironies in immersive worlds is that events meant to replicate in-person events also provide experiences that no in-person party would allow. The virtual Cannes Lions are no different.

Virbela and PwC Cannes Theatre Inside

PwC didn’t just work with Virbela on this one activation and Virbela doesn’t just do events. Virbela offers virtual offices for global companies and distributed teams, including PwC. One exhibit in the Lions campus allows visitors to see the digital twins of PwC offices around the world.

Another experience allowed by the event streaming online works with a Frame integration to transport users into a series of more interactive virtual worlds. These show the effects that climate change could have on the cities around the world where PwC has offices. Visitors can also explore different climate scenarios and the results of potential intervention methods.

An Exclusive Event

Virbela is making the Cannes Lions more accessible than ever before. However, it’s still not open to everyone – select PwC clients and partners received email invitations.

“We never conceived this to be something attended by hundreds of thousands of people,” said Hernandez. “We want it to be special.”

The expected headcount? Around a thousand or so. It might sound like a lot for one virtual world, but Howland isn’t worried. Virbela has been tested at higher pressures than that.

“We regularly get over two thousand people in a campus,” said Howland. “One of the benefits of our new avatar system is that it’s a bit more performant, so we’ll be able to see that play out.”

Maybe One Day…

This is an ambitious project and it will be interesting to see whether it scales over time. While this extension of the Cannes Lions isn’t for everyone, we’ve already seen events like Fashion Week and Burning Man grow into immersive worlds and make them accessible to just about everyone. Maybe someday soon we will all be able to attend this event across the metaverse.

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TNW Conference 2023 is a wrap! Here are some of the highlights

Ecosystems, Events, Next Featured, Startups and technology / /
TNW Conference 2023 is a wrap! Here are some of the highlights

Linnea Ahlgren

Story by

Linnea Ahlgren

Linnea is the senior editor at TNW, having joined in April 2023. She has a background in international relations and covers clean and climat Linnea is the senior editor at TNW, having joined in April 2023. She has a background in international relations and covers clean and climate tech, AI and quantum computing. But first, coffee.

TNW Conference 2023 is a wrap! And what a couple of days it has been; a whirlwind of phenomenal insights, extraordinary events and connections across the entire tech ecosystem. 

We have talked about diversity and inclusion, why to design anything in the first place, the importance of building not only scaleups but “stayups,” how to secure funding from VCs and beyond, and, of course, there were plenty of discussions on AI. Although they were incredibly difficult to choose, here are some of the highlights from the past two days. 

The speakers and sessions

Nagin Cox, interplanetary storyteller and NASA engineer took to the main stage for “Ad Astra (to the stars): Before we send humans, we send robots.” This talk was, literally, out-of-this world perspective changing, and sums up the spirit of TNW’s theme of 2023 – Reclaim the Future – perfectly.

As Nagin, who has worked on a mind-blowing amount of NASA space exploration missions, quoted Ralph Waldo Emerson:  “Do nor go where the path may lead. Go instead where there is no path and leave a trail.”

vision stage opening at TNW
TNW co-founder Boris Veldhuijzen van Zanten and CEO Myrthe van der Erve during the opening of the conference

Among those finding themselves in uncharted territory is Viktoriia Itskovych, First Deputy CIO of Kyiv City. She shared her first-hand experience of transforming what was essentially a public transportation app into a digital lifeline for thousands of people across the Ukrainian capital. 

After the full-scale Russian invasion began in February 2022, Viktoriia and her team literally moved to Kyiv’s main data centre for a few weeks and worked on securing the infrastructure and building new features, from air raid alerts to evacuation schedules.

Speaking about the lessons learned, she noted how the COVID pandemic and the ongoing war have shown the importance of preparing for the scenarios that may seem totally impossible.

“What should we be preparing for next? An alien invasion,” she asked the audience. “You’re laughing, and I’m laughing too, but it doesn’t feel as impossible as it used to.”

During an illuminating Q&A session on the TNW Talks stage, Rana Gujral — CEO at Behavioural Signals delved deep into how advancements in cognitive AI and speech recognition software can help improve not only human-to-machine, but human-to-human communication as well. 

Rana also shed light on some of the most pressing questions around AI: should we pause its development? How do we ensure an ethical approach? And why should we focus on creating empathetic artificial intelligence?

David Heinemeier Hansson being interviewed on the vision stage by Christina Criddle.

Dr Tom Furness III — founder and chairman at Virtual Worlds also captured the audience at our TNW Talks stage with invaluable experience and insights.

The pioneering inventor, professor, and entrepreneur celebrated as the “grandfather” of virtual reality and augmented reality, dived deep into his journey in XR development and shared with the TNW audience how the transformative power of this technology can be harnessed for humanitarian applications, drive social impact, and improve our lives.

Lubomila Jordanova, Founder and CEO at carbon accounting platform Plan A, and Jamie Crummie, co-founder of sustainable food waste app Too Good To Go, took to the Growth Quarters staged in front of a packed audience. 

These two founders have built and scaled impactful businesses against all odds, and are now thriving as a result of their dedication. A key takeaway? “Stop wasting time! We need to act now on climate,” says Jordanova, invoking a standing ovation from the crowd.

The food 

Speaking of acting on climate change – while TNW is pioneering the next in tech, it is also pushing the next in sustainable catering. Once again, it took the bold decision to make all dining options locally-sourced, and vegetarian — from delicious flatbreads and temaki to kebabs and good ol’ french fries. 

People handing out food from food trucl

By removing meat from its catering options, TNW aims to drastically reduce CO2 emissions, and help save large amounts of fresh water and land. In addition to the meatless menu, only reuseable utensils, cups, plates, and packaging were used at the event, with no single-use plastics on sale.

 “This is a great thing to see,” said Chris Carmichael, head of corporate innovation at TUI Musement, on LinkedIn. “I have been to many many large conferences over the years, but TNW is the first I’ve been to that has put so much effort into sustainability.” 

The side events

During one of the conference’s most impactful side events, companies, corporates, and policy makers from all around the world came together to discuss the challenges and opportunities of DEI in the tech world. The ideas were structured around four main topics: legislation, translating DEI into action, maturing related initiatives, and setting up respective goals for organisations.

Our visitors could also meet up with several of the speakers for book signings, courtesy of Amsterdam’s own American Book Center.

The transportation 

For the first time ever, TNW arranged ferry shuttles from Amsterdam Centraal Station. Anyone who got up in time will have experienced the light morning breeze while journeying down the Ij, or the epic sailing-into-the-sunset vibes of the KPMG karaoke cruise on the evening of day one. 

TNW business floor from above

And, of course, there were all the fantastic startups coming together to make connections, funders and policymakers, all looking to build and support the ecosystems that will take tech into its next chapter – of which we are incredibly excited to be a part.

See you at TNW Conference 2024!

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Celebrating the 2023 Auggie Awards and XR Prize Challenge

AR/VR events, auggie awards, augmented reality, AWE, Events, featured, trending, virtual reality / /

The Augmented World Expo has its own awards ceremony – the Auggie Awards. Watchers of the XR space submit nominations and vote for their favorites. A panel of distinguished judges then selects the winners from among the finalists. Or, at least, that’s how it works for the first 16 categories.

The Best in Show awards, the XR Startup to Watch, and a few other Auggie Awards are determined differently. This year also saw the award of the XR Prize Challenge that AWE founder and CEO Ori Inbar announced last year.

The 14th Annual Auggie Awards

“I’m super excited to be hosting the Auggie Awards ceremony for the 14th year,” said Inbar. “The Auggie Awards have been recognizing XR since 2010.”

Ori Inbar and Auggies

Inbar shared that there were a record 377 nominations this year, which public voting narrowed down to 89 finalists before 30 judges chose the 16 winners. Or, the 13 winners, as one organization left with a record-breaking three awards.

Auggie Awards 2023 judges

Best Art or Film

Developer, entrepreneur, and consultant Antony Vitillo, perhaps better known as “Skarred Ghost”, presented the first Auggie Award of the night for Best Art or Film.

“I totally love storytelling experiences and the emotions they give me,” said Vitillo.

The Auggie Award went to Delta Reality for The Museum of Digital Life. The massive multi-user art exhibit includes everything from 2D photographs to 3D objects and virtual worlds. Delta Reality was also nominated in the same category for The Metaverse Park and was up for Best Enterprise Solution and Best in Location-Based Entertainment.

The group won over Mutienliao, Oregon Shakespeare Festival, and Ferryman Collective. Unfortunately, no one from Delta Reality was present to accept the award.

Best Campaign

It was the “great pleasure” of University of South Australia Professor of Computer Human Interaction Mark Billinghurst to present the Auggie Award for Best Campaign. The award went to Zappar for Countdown: Bricks Farm. The interactive game for a New Zealand Supermarket included social lenses, games, and recipes.

Ori Inbar, Caspar Thykier, and Mark Billinghurst

“We talk about technology, but it’s all about the people,” Zappar CEO and co-founder Caspar Thykier said in accepting the award.

The experience beat out two experiences by CamOn XR and an experience by Viewtoo, as well as another Zappar experience that had also been nominated. Zappar was also up for Auggie Awards in the categories of Best Creator & Authoring Tool, Best Developer Tool, Best Headworn Device, Best in Location-Based Entertainment, and Best Societal Impact.

Best Collaboration Tool

Sony Electronics Head of XR Business Development Thaisa Yamamura was “honored to present” the Auggie Award for Best Collaboration Tool. She also presented the winner with a 15.6in Sony Spatial Reality Display.

The Auggie Award went to Pfizer for VR collaboration tools used in developing the COVID-19 vaccine, and was accepted by a representative of the company. Also nominated were Arthur, Morpheus, Holo-Light, and R3DT GmbH.

Best Consumer App

“We spend a lot of time talking about enterprise XR, and for good reason, but the consumer market is where things really scale,” XR analyst Mike Boland said in introducing the Best Consumer App category.

The Central Library of Düsseldorf App, by Exponential Dimensions, took home this award, despite facing stiff competition from the likes of Snap Inc. and Overlay LLC. The Auggie Award was accepted in person by a representative of the City of Düsseldorf.

Best Creator & Authoring Tool

“This is an exciting category because these are the tools we can all use to create amazing worlds for each other,” All These Worlds LLC founder Jackie Morie said in presenting the Auggie Award for Best Creator & Authoring Tool.

The Auggie Award went to Snap Inc for Lens Studio with fellow nominees Overlay LLC, Zappar, HoloPundits, ARSOFT, and DEEPFINE. The award was accepted in person by a representative who passed on praise to the “300,000 AR creators creating with us.”

Best Developer Tool

Another Snap representative, Head of Platform Developer Relations Tessa Kriesel, took the stage next to present the Auggie Award for Best Developer Tool. This category could have gone to anybody with finalists Blippar, Zappar, 8th Wall, Holo-Light, and Qualcomm, but echo3D took home the prize.

echo3D Auggie Awards 2023

Best Enterprise Solution

“XR Tech has the power to change the way we work but only when we have enterprises who do the development and work to bring those projects to us,” AWE Advisory Council member Shelley Peterson said in presenting the Auggie Award for Best Enterprise Solution.

Nominees in the packed category included Lowe’s Innovation Labs, Delta Reality, and HoloPundits, but Ajna Lense, an MR developer headset by Indian company Dimension NXG took the prize. The same headset was also a finalist in the Best Headword Device category.

Best Game or Toy

“This one has a special meaning to me as someone who has devoted his entire life to a toy,” skateboarder Rodney Mullen said in presenting the Auggie Award for Best Game or Toy.

Resolution Games was nominated for both Demeo and Spatial Ops, ILMxLAB was nominated for StarWars: Tales From the Galaxy’s Edge, and DB Creations was nominated for Table Trenches. However, the prize went home with the team of Innersloth, Schell Games, and Robot Teddy for Among Us VR. Or, it will be mailed home, as no one accepted the award in person.

Best Headworn Device

Science fiction author Daniel Suarez had the honor of presenting one of the evening’s most anticipated Auggie Awards – and perhaps the one with the stiffest competition.

Zappar’s Zapbox, DigiLens’ ARGO, Sony’s PlayStation VR 2, the Magic Leap 2, XREAL (previously Nreal) Air, and the Varjo XR 3 Focal Edition were all in the running, but the prize went to the HTC VIVE XR Elite.

best headworn device Auggie Awards AWE 2023

“We’re just so happy. This is something we’ve been working on for a long time,” HTC China President Alvin Graylin said in accepting the award. “We’re so excited to be recognized here.”

Best in Healthcare and Wellness

XR Association President Elizabeth Hyman called the field of healthcare and wellness “a great way to change the world” in presenting the Auggie Award for this category. Nominees included Groove Jones and Lucid Reality Labs but the award went home with ARSOFT for NextMED – a tool for medical visualization.

best healthcare and wellness Auggie Awards AWE 2023

“We’re here from Spain just to be with so many interesting companies and amazing people,” founder and CEO Santiago González said in accepting the award.

Best in Location-Based Entertainment

“So many people find their first XR experience through LBEs,” Hopscotch Interactive CEO Emily Olman said in presenting the Auggie. “This is an amazing category that brings so many people into XR for the first time every single day.”

Nominees included ONTOP and Delta Reality, but Thykier returned to the stage to accept the award for LEGO MYTHICA Magic Forrest – Zappar’s second Auggie of the night.

Ori Inbar, Caspar Thykier, and Emily Olman

“It’s everyone’s dream to work with a property like LEGO,” said Thykier. “There’s a wonderful team there and they’ll be happy that we’ve won this.”

Best Indie Creator

“Without our indie creators, there would not be an industry,” GatherVerse Summit founder Christopher Lafayette said in presenting the Auggie Award for Best Indie Creator. He also gave a “shoutout to our startups.”

In a field that included DB Creations and OnBoardXR, the prize went to Big Rock Creative, best known for bringing Burning Man into VR for the past three years. The producers, Doug Jacobson and Athena Demos gave brief speeches, but were accompanied onto the stage by a team of creators including the worldbuilding duo Cause and Christie.

Big Rock Creative

“We all start out as indie collaborators,” said Demos.

“I want to thank the whole team. We’re very excited to learn the language of storytelling in this new medium,” said Jacobs.

Best Interaction Product

“You guys are so lucky to have the XR devices and the ecosystem that you have out there,” Graylin said, returning to the stage to present the Auggie Award for Best Interaction Product. “These are good times.”

VIVE itself was nominated for their Self-Tracking Trackers, along with the likes of Leia Inc., SenseGlove, and Wisear. Graylin presented the award to TriLite for the Trixel 3, an impressively small projector for AR displays.

best interaction product Auggie Awards AWE 2023

“Thank you so much, AWE,” Head of Product Marketing and Business Development Susan Backhaus said in accepting the award. “This is a great recognition of our work.”

Best Snapdragon Spaces App

“We’ve been super impressed by the number and quality of applications we have seen,” Qualcomm’s Senior Director of XR Martin Herdina said in presenting the first Qualcomm-sponsored Auggie Award.

best snapdragon spaces Auggie Awards AWE 2023

The award went to Verizon for The Future of Training, an XR upskilling program. In this case, the Auggie also came with a $10,000 check from Qualcomm.

Best Societal Impact

Unity VP of Education and Social Impact Jessica Lindl said that “the world is a better place with more creatives in it,” as she prepared to award another of the evening’s most anticipated Auggies. The category had a number of repeat nominees including Lucid Reality Labs, with two experiences in this field, and Zappar for their Zapvision solution.

best societal impact Auggie Awards 2023

Thykier returned to the stage once again to accept the third Auggie Award of the night – beating the record that the company set last year. This time Thykier was accompanied by a number of Zappar representatives to accept the award that makes product information available to vision-impaired individuals through an enhanced QR code.

“We do a lot of exciting work at Zappar, but it’s amazing to do some important work,” said Thykier, who also gave special thanks to Unilever, the consumer packaged goods company that partnered with Zappar on the project. “This is the [Auggie] that is super important.”

Best Use of AI

“It came to the attention of the world recently that the singularity is underway,” AWE co-founder Tish Shute said in presenting the Auggie Award for Best Use of AI. “There is a cycle where AI feeds XR and XR feeds AI. This is going to cause an acceleration that is mind-boggling, to say the least.”

best use of AI - Auggie Awards AWE 2023

With competition like Move.ai and Avataar, it was a tough field. The Auggie was awarded to Maxar Technologies for SYNTH3D – a high-fidelity world-scale digital twin created with satellite data.

The Startup Pitch Competition

“We had an incredible group of startups pitch,” Boost VC Partner Maddie Callander said in presenting the Startup to Watch Auggie. “It’s always exciting to see the cutting edge.”

Atopia won from among the 14 finalists for “creating the metaverse of arts and culture.” The Auggie was accepted by co-founder Annabell Vacano.

Ori Inbar, Maddie Callander, and Annabell Vacano

“We couldn’t have done this without our small team back in Germany,” said Vacano.

Best In Show

WXR Fund Managing Partner Amy Lameyer presented the Best In Show award. This award is presented during the event wrap-up and considers expo floor interest. The award went to Sightful, one of the companies behind Spacetop – a laptop that uses AR glasses in lieu of a screen.

The award was accepted in-person by the company’s co-founders Tomer Kahan and Tamir Berliner. Berliner talked about the growth of AWE and of XR generally, including the massive presence of XR hardware at the recent Consumer Electronics Show. He also referenced Ori’s end-of-show announcement that AWE will move from Santa Clara to Long Beach.

“I do want to thank everyone here, but Ori, also to you. I met you, I think it was AWE 2014 in Tel Aviv, I think that there were about a hundred people there – not speakers, attendees,” said Berliner. “I think the move to LA is messaging everyone that CES should watch out because Consumer Electronics is becoming AWE.”

The AWEsome Award

The AWEsome Award is determined by a “complex algorithm” that includes “buzz,” participation, expo floor interest, and other factors. The Auggie was presented by XREAL founder Peng Jin.

The award went to EXIT SUIT but was not accepted in person. Ori commented that exhibitors are often packing up their booths while the event wrap-up is under way.

Visual Impact

A special award, the “Visual Impact Award” was presented by NTT Ltd. Group Vice President of Connected Industry Rika Nakazawa to the XR artist best known as Sutu. Sutu had created the art used for promoting AWE but also used as the backdrop on the main stage.

“I’m so happy that Ori asked me to create the art,” said Sutu. “It’s been a journey. I was at AWE in the early days and to see what it’s become and to be a part of that, it’s been a journey.”

The XR Prize Challenge

Last year, Inbar announced The XR Prize Challenge: “A global competition to harness the power of XR to fight climate change” with a $100,000 grand prize. 230 projects were submitted. 150 of those advanced to the next level. 90 of those submitted a minimum viable product. Those were narrowed down to 11 finalists. In the end, there were three runners-up and one winner.

The runners-up and grand prize winners were announced in the categories Optimize, Educate, Visualize, and Replace. All runners-up received an Nvidia graphics card.

Optimize

Niantic VP of Business Development Jenna Seiden presented the runner-up in the Optimize category, saying that “the technologies that we’re celebrating tonight make the world more magical.”

incitu

The award went to inCitu, a project that shows immersive models of familiar locations in potential futures – for example, as impacted by rising sea levels due to climate change. An earlier version of the experience had first been demod at a 2019 AWE event in Munich.

Educate

IEEE Standards Association President Yu Yuan presented the runner up in the education category saying, “education is very important to get more people working with us in XR.” The award went to Mangrove City – a VR experience that helps users understand the ecological significance of wetlands.

mangrove city AWE 2023

Visualize

University of Oregon Assistant Professor of Immersive Media Psychology Danny Pimentel presented the runner up in the “Visualize” category.

“It was moving to see so many organizations and creators around the world leverage these technologies in such thoughtful ways,” said Pimentel.

Qikiqtaruk

The award went to Qikiqtaruk: Experiencing the Arctic Under Threat. The project brought in multiple co-creators to make a virtual tour of a national park that serves as an immediate example of the impacts of climate change.

The Grand Prize

Tom Furness, founder of the Virtual World Society, presented the Grand Prize to Between Two Worlds. The AR app helps users learn about endangered species, their habitats, and why they are endangered.

Another Year, Gone

That wrapped another year of the Auggie Awards and of the Augmented World Expo. Of course, events are coming up in Europe and Asia, as well as regional meetups and events that visitors can join on the AWE.live app. Until next year, it’s time to make some Auggies-worthy news for next time.

Celebrating the 2023 Auggie Awards and XR Prize Challenge Read More »

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AWE USA 2023 Day Three: Eyes on Apple

AI, Apple Inc., AR/VR events, augmented reality, AWE, Events, extended reality, featured, Meta, trending / /

The last, third day of AWE USA 2023 took place on Friday, June 2. The first day of AWE is largely dominated by keynotes. A lot of air on the second day is taken up by the expo floor opening. By the third day, the keynotes are done, the expo floor starts to get packed away, and panel discussions and developer talks rule the day. And Apple ruled a lot of those talks.

Bracing for Impact From Apple

A big shift is expected this week as Apple is expected to announce its entrance into the XR market. The writing has been on the wall for a long time.

Rumors have probably been circulating for longer than many readers have even been watching XR. ARPost started speculating in 2018 on a 2019 release. Five years of radio silence later and we had reports that the product would be delayed indefinitely.

The rumor mill is back in operation with an expected launch this week (Apple’s WWDC23 starts today) – with many suggesting that Meta’s sudden announcement of the Quest 3 is a harbinger. Whether an Apple entrance is real this time or not, AWE is bracing itself.

Suspicion on Standards

Let’s take a step back and look at a conversation that happened on AWE USA 2023 Day Two, but is very pertinent to the emerging Apple narrative.

The “Building Open Standards for the Metaverse” panel moderated by Moor Insights and Strategy Senior Analyst Anshel Sag brought together XR Safety Initiative (XRSI) founder and CEO Kavya Pearlman, XRSI Advisor Elizabeth Rothman, and Khronos Group President Neil Trevett.

Apple’s tendency to operate outside of standards was discussed. Even prior to their entrance into the market, this has caused problems for XR app developers – Apple devices even have a different way of sensing depth than Android devices. XR glasses tend to come out first or only on Android in part because of Android’s more open ecosystem.

“Apple currently holds so much power that they could say ‘This is the way we’re going to go.’ and the Metaverse Standards Forum could stand up and say ‘No.’,” said Pearlman, expressing concern over accessibility of “the next generation of the internet”.

Trevett expressed a different approach, saying that standards should present the best option, not the only option. While standards are more useful the more groups use them, competition is helpful and shows diversity in the industry. And diversity in the industry is what sets Apple apart.

“If Apple does announce something, they’ll do a lot of education … it will progress how people use the tech whether they use open standards or not,” said Trevett. “If you don’t have a competitor on the proprietary end of the spectrum, that’s when you should start to worry because it means that no one cares enough about what you’re doing.”

Hope for New Displays

On Day Three, KGOn Tech LLC’s resident optics expert Karl Guttag presented an early morning developer session on “Optical Versus Passthrough Mixed Reality.” Guttag has been justifiably critical of Meta Quest Pro’s passthrough in particular. Even for optical XR, he expressed skepticism about a screen replacement, which is what the Apple headset is largely rumored to be.

karl guttag AWE 2023 Day 3
Karl Guttag

“One of our biggest issues in the market is expectations vs. reality,” said Guttag. “What is hard in optical AR is easy in passthrough and vice versa. I see very little overlap in applications … there is also very little overlap in device requirements.”

A New Generation of Interaction

“The Quest 3 has finally been announced, which is great for everyone in the industry,” 3lbXR and 3lb Games CEO Robin Moulder said in her talk “Expand Your Reach: Ditch the Controllers and Jump into Mixed Reality.” “Next week is going to be a whole new level when Apple announces something – hopefully.”

robin moulder AWE 2023 Day 3
Robin Moulder

Moulder presented the next round of headsets as the first of a generation that will hopefully be user-friendly enough to increase adoption and deployment bringing more users and creators into the XR ecosystem.

“By the time we have the Apple headset and the new Quest 3, everybody is going to be freaking out about how great hand tracking is and moving into this new world of possibilities,” said Moulder.

More on AI

AI isn’t distracting anyone from XR and Apple isn’t distracting anyone from AI. Apple appearing as a conference theme doesn’t mean that anyone was done talking about AI. If you’re sick of reading about AI, at least read the first section below.

Lucid Realities: A Glimpse Into the Current State of Generative AI

After two full days of people talking about how AI is a magical world generator that’s going to take the task of content creation off of the shoulders of builders, Microsoft Research Engineer Jasmine Roberts set the record straight.

jasmine roberts AWE 2023
Jasmine Roberts

“We’ve passed through this techno-optimist state into dystopia and neither of those are good,” said Roberts. “When people think that [AI] can replace writers, it’s not really meant to do that. You still need human supervisors.”

AI not being able to do everything that a lot of people think it can isn’t the end of the world. A lot of the things that people want AI to do is already possible through other less glamorous tools.

“A lot of what people want from generative AI, they can actually get from procedural generation,” said Roberts. “There are some situations where you need bespoke assets so generative AI wouldn’t really cut it.”

Roberts isn’t against AI – her presentation was simply illustrating that it doesn’t work the way that some industry outsiders are being led to believe. That isn’t the same as saying that it doesn’t work. In fact, she brought a demo of an upcoming AI-powered Clippy. (You remember Clippy, right?)

Augmented Ecologies

Roberts was talking about the limitations of AI. The “Augmented Ecologies” panel moderated by AWE co-founder Tish Shute, saw Three Dog Labs founder Sean White,  Morpheus XR CTO Anselm Hook, and Croquet founder and CTO David A. Smith talking about what happens when AI is the new dominant life form on planet Earth.

Tish Shute, Sean White, Anselm Hook, and David Smith - AWE 2023 Day 3
From left to right: Tish Shute, Sean White, Anselm Hook, and David Smith

“We’re kind of moving to a probabilistic model, it’s less deterministic, which is much more in line with ecological models,” said White.

This talk presented the scenario in which developers are no longer the ones running the show. AI takes on a life of its own, and that life is more capable than ours.

“In an ecology, we’re not necessarily at the center, we’re part of the system,” said Hook. “We’re not necessarily able to dominate the technologies that are out there anymore.”

This might scare you, but it doesn’t scare Smith. Smith described a future in which AI becomes the legacy that can live in environments that humans never can, like the reaches of space.

“The metaverse and AI are going to redefine what it means to be human,” said Smith. “Ecosystems are not healthy if they are not evolving.”

“No Longer the Apex”

On the morning of Day Two, the Virtual World Society and the VR/AR Association hosted a very special breakfast. Invited were some of the most influential leaders in the immersive technology space. The goal was to discuss the health and future of the XR industry.

The findings will be presented in a report, but some of the concepts were also presented at “Spatial Computing for All” – a fireside chat with Virtual World Society Founder Tom Furness, HTC China President Alvin Graylin, and moderated by technology consultant Linda Ricci.

The major takeaway was that the industry insiders aren’t particularly worried about the next few years. After that, the way in which we do work might start to change and that might have to change the ways that we think about ourselves and value our identities in a changing society.

AWE Is Changing Too

During the show wrap-up, Ori Inbar had some big news. “AWE is leveling up to LA.” This was the fourteenth AWE. Every AWE, except for one year when the entire conference was virtual because of the COVID-19 pandemic, has been in Santa Clara. But, the conference has grown so much that it’s time to move.

AWE 2024 in LA

“I think we realized this year that we were kind of busting at the seams,” said Inbar. “We need a lot more space.”

The conference, which will take place from June 18-20 will be in Long Beach, with “super, super early bird tickets” available for the next few weeks.

Yes, There’s Still More

Most of the Auggie Awards and the winners of Inbar’s climate challenge were announced during a ceremony on the evening of Day Two. During the event wrap-up, the final three Auggies were awarded. We didn’t forget, we just didn’t have room for them in our coverage.

So, there is one final piece of AWE coverage just on the Auggies. Keep an eye out. Spoiler alert, Apple wasn’t nominated in any of the categories.

AWE USA 2023 Day Three: Eyes on Apple Read More »

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AWE USA 2023 Day Two: More Keynotes, More Panels, and the Open Expo Floor

8th wall, AR/VR events, augmented reality, Events, extended reality, featured, Lenovo, magic leap, metaverse, niantic, trending, XR Safety Initiative / /

The second day of AWE is the day that the expo floor opens. That is always thrilling, and we’ll get there, but first – more keynotes and conversations.

AWE Day Two Keynotes

Day One kickstarted the keynotes, but AWE Day Two saw exciting presentations and announcements from Magic Leap and Niantic. Both affirmed a theme from the day before: meaningful XR is already here.

Magic Leap: Let’s Get to Work

“The vision of AR that some legacy tech companies are promising is still years out, is not years or months or days out,” Magic Leap CEO Peggy Johnson said in her keynote. “The small team at Magic Leap has made something that many larger companies are still struggling to achieve.”

Peggy Johnson, Magic Leap's CEO AWE Day 2
Peggy Johnson

Johnson also continued another theme from AWE Day One: AI and XR aren’t in competition – they help each other. Inbar’s opening talk included a line that quickly became a motto for almost the whole event: “XR is the interface for AI.”

“I honestly believe AR systems are going to become the endpoints for a lot of AI,” said Johnson. “The ability to provide contract input and get contextual output will really be a game changer.”

Magic Leap’s big announcement wasn’t to do with AI, but it will still be thrilling to developers: an Unreal Engine plugin is coming in August.

“AR Everywhere” With Niantic

While enterprise companies and hardware manufacturers are still struggling with adoption to since degree, few companies have done as much for AR consumer adoption as Niantic.

Brian McClendon Niantic Labs AWE Day 2
Brian McClendon

In his AWE keynote, “Empowering AR Everywhere”, Niantic Senior Vice President of Engineering, Brian McClendon, laid out a number of major updates coming to the company – as well as coming to or through 8th Wall.

First, ARDK 3.0 will allow developers using Niantic tools to also use outside AR asset libraries. It will also enable a QR code-triggered “lobby system” for multi-user shared AR experiences. The updated ARDK will enter a beta phase later this month. A new maps SDK compatible with Unity is also coming to 8th Wall.

Further, 8th Wall’s “Metaversal Deployment” announced at AWE 2021 is now compatible with mixed reality via Quest 2, Quest Pro, “and probably all future MR headsets.”

Big Picture Panel Discussions

One of the things that really makes AWE special is its ability to bring together the industry’s big thinkers. A number of insightful panel discussions from Day Two explored some of the biggest topics in XR today.

XR’s Inflection Point

The panel discussion “How Immersive Storytelling Can Deepen Human Understanding of Critical Issues” brought together Unity CEO John Riccitiello, journalist Ashlan Cousteau, and TRIPP CEO and co-founder Nanea Reeves. The talk included further affirmations that, contrary to some media pieces, XR as an industry is thriving.

John Riccitiello, Ashlan Cousteau, Nanea Reeves - AWE Day 2
From left to right: John Riccitiello, Ashlan Cousteau, and Nanea Reeves

“I now cancel what I said seven years ago about this not being a good time to build a business in this space,” said Riccitiello. “We’re at a time right now where it makes a lot of sense to look forward with optimism around XR. … Companies are born around technology transitions.”

Reeves echoed the sentiment, but included some of the cautious caveats expressed by XR ethicist Kent Bye during a panel discussion yesterday.

“We’re at such an interesting point of technology and the evolution of it, especially with AI and XR,” said Reeves. “What’s the next level of storytelling and what should we be aware of as we bring AI into it?”

Building Open Standards for the Metaverse

The good news is that the metaverse isn’t dead. The bad news is that it arguably hasn’t been born yet either. One of the most important features of the metaverse is also one of its most elusive.

It was also the crux of a panel discussion bringing together XR Safety Initiative founder and CEO Kavya Pearlman, XRSI Advisor Elizabeth Rothman, and Khronos Group President Neil Trevett, moderated by Moor Insights and Strategy Senior Analyst Anshel Sag.

Kavya Pearlman, Neil Trevett, Elizabeth Rothman, and Anshel Sag - AWE 2023 Day 2
From left to right: Kavya Pearlman, Neil Trevett, Elizabeth Rothman, and Anshel Sag

“Whichever way you come to the metaverse, you need interoperability,” said Trevett. “It’s foundational.”

The panel also addresses the lasting and fleeting effects of the wave of attention that has seemingly passed over the metaverse.

“We go through these hype cycles and bubbles,” said Rothman. “There are always technological innovations that come out of them.”

The panel also addressed AI, an overarching theme of the conference. However, the panel brought up one concern with the technology that had not been addressed elsewhere.

“This convergence has a way more visceral impact on children’s brains even than social media,” said Pearlman.

So far, the “solution” to this problem has been for content publishers to age-restrict experiences. However, this approach has crucial shortcomings. First, most approaches to age restrictions aren’t foolproof. Second, when they are, this measure excludes young users rather than protecting them.

“We run the risk of regulating children right out of the metaverse,” said Rothman. “We need to strike a balance.”

Hitting the AWE Floor

I first started covering AWE during the pandemic when the entire conference was virtual. AWE is a lot more fun in-person but, practically speaking, the demos are the only component that can’t really happen remotely.

Meeting Wol

I actually met Wol in the Niantic Lounge before the very first session on Day One. While this is where arranging this content makes sense to me, Wol was possibly my first impression of AWE. And it was a good one. But wait, who’s Wol?

Niantic Lounge AWE 2023
Niantic Lounge

Wol is a collaboration between 8th Wall, Liquid City, and InWorld AI. He’s an artificially intelligent character virtually embodied as an owl. His only job is to educate people about the Redwood Forest but he’s also passionate about mushrooms, fairies, and, well, you just have to meet him.

“Wol has a lot of personal knowledge about his own life, and he can talk to you about the forest through his own experience,” explained Liquid City Director Keiichi Matsuda. “Ultimately, Wol has a mind of its own and we can only provide parameters for it.”

Wol

I met Wol through the Quest Pro in passthrough AR via a portal that appeared in the room directly into the Redwoods – and, now that I think about it, this was the day before Niantic announced that 8th Wall supported Quest Pro MR. In any case, the whole experience was magical, and I can’t wait to get home and show it to the family.

Visiting Orlando via Santa Clara

Largely thanks to a group called the Orlando Economic Partnership, Orlando is quickly becoming a global epicenter of metaverse development. Just one of their many initiatives is an 800-square-mile virtual twin of the Orlando area. The digital twin has its own in-person viewing room in Orlando but it also exists in a more bite-size iteration that runs on a Quest 2.

“The idea was to showcase the entire region – all of its assets in terms of data points that we could present,” explained the OEP’s Director of Marketing and Communications Justin Braun. “It’s going to become a platform for the city to build on.”

I was able to see at AWE featured photorealistic 3D models of Orlando landmarks, complete with informational slides and quiz questions. The full version, which took 11 months, is a lot more fully featured. It just doesn’t fit in Braun’s backpack.

“At some point, this will be able to do things that are beneficial for the city and its utilities, like shower power outages,” said the OEP’s Chief Information Officer David Adelson. “It’s community-driven.”

Gathering Around the Campfire

I opened by saying that demos can’t be done remotely. I remotely demoed Campfire recently, but that was their desktop view. Campfire also offers tabletop and room-scale 3D interactions that require the company’s custom-made headset and markers. I got to try these solutions out hands-on when I reconnected with CEO and co-founder Jay Wright on the AWE floor.

campfire at AWE 2023 Day 2
Campfire at AWE USA 2023

“The perception system is designed to do one thing very well, and that’s to make multi-user AR as high-fidelity as desktop,” said Wright. And they’ve done it.

Models and mockups that I viewed in mixed reality using Campfire’s hardware were beautifully rendered. The internet connectivity at AWE is notoriously spotty and, while the controller disconnected a few times, the display never skipped a beat.

Wright demonstrated the visor that switches Campfire from MR to VR on a virtually reconstructed art museum that I could view from above in a “dollhouse mode” or travel through in a 1:1 model. In addition to showcasing more hardware and software ease-of-use, it might have been the most graphically impressive showcase I’ve seen from XR hardware ever.

The Lenovo VRX

With Lenovo ThinkReality’s new headset announced the day before AWE started, this might be the record for the shortest passage of time between a headset releasing and my putting it on – and it’s all thanks to ARPost’s longtime Lenovo contact Bill Adams.

“We think we have one of the best passthrough headsets and most comfortable headsets in the industry,” said Adams, who made a gentleman’s wager that I would (finally) be able to see my notes through the Lenovo VRX.

I couldn’t read my writing, but I could tell where the writing was on the page – which, honestly, is enough. Having tried the same experiment on the Quest Pro earlier that day, I can back up what Adams said about the headset’s passthrough quality.

As for comfort, ditto. The headset features a removable overhead strap, but it was so comfortable that I forgot that the strap was there anyway. Switching from VR to passthrough is a simple button press.

Catching Up With Snap

The average user can have a great AR experience with just a phone, and the average creator can make a really advanced experience without creating their own app, according to Snap Senior Product Communications Manager Cassie Bumgarner.

Snap AR at AWE 2023
Snap at AWE 2023

“There’s a lot of chatter on the hardware front, but what we want to show is that there’s so much more left to unlock on the mobile front,” said Bumgarner.

A Snap Lense made with QReal uses AI to identify LEGO bricks in a tub. A quick scan, and the lens recommends small models that can be made with the available pieces. Bumgarner and I still get the fun of digging out the pieces and assembling them, and then the app creates a virtual LEGO set to match our creation – in this case, a bathtub to go with the duck we made.

Snap bricks AWE 2023 Day 2

Of course, Snap has hardware too. On display at AWE, the company showed off the virtual try-on mirrors debuted at the Snap Partner Summit that took place in April.

One More Day of AWE

Two days down and there’s still so much to look forward to from AWE. The expo floor is still open tomorrow. There are no more keynotes, but that just means that there’s more time for panel discussions and insightful conversations. And don’t think we forgot about the Auggies. While most of the Auggies were awarded last evening, there are still three to be awarded.

AWE USA 2023 Day Two: More Keynotes, More Panels, and the Open Expo Floor Read More »

awe-usa-2023-day-one:-xr,-ai,-metaverse,-and-more

AWE USA 2023 Day One: XR, AI, Metaverse, and More

AI, AR/VR events, augmented reality, digilens, Events, extended reality, featured, Lenovo, metaverse, nreal, qualcomm, webXR / /

AWE USA 2023 saw a blossoming industry defending itself from negative press and a perceived rivalry with other emerging technologies. Fortunately, Day One also brought big announcements, great discussions, and a little help from AI itself.

Ori Inbar’s Welcome Address

Historically, AWE has started with an address from founder Ori Inbar. This time, it started with an address from a hologram of Ori Inbar appearing on an ARHT display.

Ori Inbar hologram at AWE USA 2023 Day 1
Ori Inbar hologram

The hologram waxed on for a few minutes about progress in the industry and XR’s incredible journey. Then the human Ori Inbar appeared and told the audience that everything that the hologram said was written by ChatGPT.

While (the real) Inbar quipped that he uses artificial intelligence to show him how not to talk, he addressed recent media claims that AI is taking attention and funding away from XR. He has a different view.

it’s ON !!!

Ori Inbar just started his opening key note at #AWE2023

Holo-Ori was here thanks to our friends from @arht_tech.@como pic.twitter.com/Do23hjIkST

— AWE (@ARealityEvent) May 31, 2023

“We industry insiders know this is not exactly true … AI is a good thing for XR. AI accelerates XR,” said Inbar. “XR is the interface for AI … our interactions [with AI] will become a lot less about text and prompts and a lot more about spatial context.”

“Metaverse, Shmetaverse” Returns With a Very Special Guest

Inbar has always been bullish on XR. He has been skeptical of the metaverse.

At the end of his welcome address last year, Inbar praised himself for not saying “the M word” a single time. The year before that, he opened the conference with a joke game show called “Metaverse, Shmetaverse.” Attendees this year were curious to see Inbar share the stage with a special guest: Neal Stephenson.

Neal Stephenson at AWE USA 2023 Day 1
Neal Stephenson

Stephenson’s 1992 book, Snow Crash, introduced the world to the word “metaverse” – though Stephenson said that he wasn’t the first one to imagine the concept. He also addressed the common concern that the term for shared virtual spaces came from a dystopian novel.

“The metaverse described in Snow Crash was my best guess about what spatial computing as a mass medium might look like,” said Stephenson. “The metaverse itself is neither dystopian nor utopian.”

Stephenson then commented that the last five years or so have seen the emergence of the core technologies necessary to create the metaverse, though it still suffers from a lack of compelling content. That’s something that his company, Lamina1, hopes to address through a blockchain-based system for rewarding creators.

“There have to be experiences in the metaverse that are worth having,” said Stephenson. “For me, there’s a kind of glaring and frustrating lack of support for the people who make those experiences.”

AWE 2023 Keynotes and Follow-Ups

Both Day One and Day Two of AWE start out with blocks of keynotes on the main stage. On Day One, following Inbar’s welcome address and conversation with Stephenson, we heard from Qualcomm and XREAL (formerly Nreal). Both talks kicked off themes that would be taken up in other sessions throughout the day.

Qualcomm

From the main stage, Qualcomm Vice President and General Manager of XR, Hugo Swart, presented “Accelerating the XR Ecosystem: The Future Is Open.” He commented on the challenge of developing AR headsets, but mentioned the half-dozen or so Qualcomm-enabled headsets released in the last year, including the Lenovo ThinkReality VRX announced Tuesday.

Hugo Swart Qualcomm at AWE USA 2023 Day 1
Hugo Swart

Swart was joined on the stage by OPPO Director of XR Technology, Yi Xu, who announced a new Qualcomm-powered MR headset that would become available as a developer edition in the second half of this year.

As exciting as those announcements were, it was a software announcement that really made a stir. It’s a new Snapdragon Spaces tool called “Dual Render Fusion.”

“We have been working very hard to reimagine smartphone XR when used with AR glasses,” said Swart. “The idea is that mobile developers designing apps for 2D expand those apps to world-scale apps without any knowledge of XR.”

Keeping the Conversation Going

Another talk, “XR’s Inflection Point” presented by Qualcomm Director of Product Management Steve Lukas, provided a deeper dive into Dual Render Fusion. The tool allows an experience to use a mobile phone camera and a headworn device’s camera simultaneously. Existing app development tools hadn’t allowed this because (until now) it didn’t make sense.

Steve Lukas at AWE 2023 Day 1
Steve Lukas

“To increase XR’s adoption curve, we must first flatten its learning curve, and that’s what Qualcomm just did,” said Lukas. “We’re not ready to give up on mobile phones so why don’t we stop talking about how to replace them and start talking about how to leverage them?”

A panel discussion, “Creating a New Reality With Snapdragon Today” moderated by Qualcomm Senior Director of Product Management XR Said Bakadir, brought together Xu, Lenovo General Manager of XR and Metaverse Vishal Shah, and DigiLens Vice President of Sales and Marketing Brian Hamilton. They largely addressed the need to rethink AR content and delivery.

Vishal Shah, Brian Hamilton, Yi Xu, and Said Bakadir at AWE USA 2023 Day 1
From left to right: Vishal Shah, Brian Hamilton, Yi Xu, and Said Bakadir

“When I talk to the developers, they say, ‘Well there’s no hardware.’ When I talk to the hardware guys, they say, ‘There’s no content.’ And we’re kind of stuck in that space,” said Bakadir.

Hamilton and Shah both said, in their own words, that Qualcomm is creating “an all-in-one platform” and “an end-to-end solution” that solves the content/delivery dilemma that Bakadir opened with.

XREAL

In case you blinked and missed it, Nreal is now XREAL. According to a release shared with ARPost, the name change had to do with “disputes regarding the Nreal mark” (probably how similar it was to “Unreal”). But, “the disputes were solved amicably.”

Chi Xu XREAL AWE 2023
Chi Xu

The only change is the name – the hardware and software are still the hardware and software that we know and love. So, when CEO Chi Xu took the stage to present “Unleashing the Potential of Consumer AR” he just focused on progress.

From one angle, that progress looks like a version of XREAL’s AR operating system for Steam Deck, which Xu said is “coming soon.” From another angle, it looked like the partnership with Sightful which recently resulted in “Spacetop” – the world’s first AR laptop.

XREAL also announced Beam, a controller and compute box that can connect wirelessly or via hard connection to XREAL glasses specifically for streaming media. Beam also allows comfort and usability settings for the virtual screen that aren’t currently supported by the company’s current console and app integrations. Xu called it “the best TV innovation since TV.”

AI and XR

A number of panels and talks also picked up on Inbar’s theme of AI and XR. And they all (as far as I saw) unanimously agreed with Inbar’s assessment that there is no actual competition between the two technologies.

The most in-depth discussion on the topic was “The Intersection of AI and XR” a panel discussion between XR ethicist Kent Bye, Lamina1 CPO Tony Parisi, HTC Global VP of Corporate Development Alvin Graylin, and moderated by WXR Fund Managing Partner Amy LaMeyer.

Amy LaMeyer, Tony Parisi, Alvin Graylin, Kent Bye AWE 2023 Day 1
From left to right: Amy LaMeyer, Tony Parisi, Alvin Graylin, Kent Bye

“There’s this myth that AI is here so now XR’s dead, but it’s the complete opposite,” said Graylin. Graylin pointed out that most forms of tracking and input as well as approaches to scene understanding are all driven by AI. “AI has been part of XR for a long time.”

While they all agreed that AI is a part of XR, the group disagreed on the extent to which AI could take over content creation.

“A lot of people think AI is the solution to all of their content creation and authoring needs in XR, but that’s not the whole equation,” said Parisi.

Graylin countered that AI will increasingly be able to replace human developers. Bye in particular was vocal that we should be reluctant and suspicious of handing over too much creative power to AI in the first place.

“The differentiating factor is going to be storytelling,” said Bye. “I’m seeing a lot of XR theater that has live actors doing things that AI could never do.”

Web3, WebXR, and the Metaverse

The conversation is still continuing regarding the relationship between the metaverse and Web3. With both the metaverse and Web3 focusing on the ideas of openness and interoperability, WebXR has become a common ground between the two. WebXR is also the most accessible from a hardware perspective.

“VR headsets will remain a niche tech like game consoles: some people will have them and use them and swear by them and won’t be able to live without them, but not everyone will have one,” Nokia Head of Trends and Innovation Scouting, Leslie Shannon, said in her talk “What Problem Does the Metaverse Solve?”

Leslie Shannon AWE 2023 Day 1
Leslie Shannon

“The majority of metaverse experiences are happening on mobile phones,” said Shannon. “Presence is more important than immersion.”

Wonderland Engine CEO Jonathan Hale asked “Will WebXR Replace Native XR” with The Fitness Resort COO Lydia Berry. Berry commented that the availability of WebXR across devices helps developers make their content accessible as well as discoverable.

Lydia Berry and Jonathan Hale AWE 2023 Day 1
Lydia Berry and Jonathan Hale

“The adoption challenges around glasses are there. We’re still in the really early adoption phase,” said Berry. “We need as many headsets out there as possible.”

Hale also added that WebXR is being taken more seriously as a delivery method by hardware manufacturers who were previously mainly interested in pursuing native apps.

“More and more interest is coming from hardware manufacturers every day,” said Hale. “We just announced that we’re working with Qualcomm to bring Wonderland Engine to Snapdragon Spaces.”

Keep Coming Back

AWE Day One was a riot but there’s a lot more where that came from. Day Two kicks off with keynotes by Magic Leap and Niantic, there are more talks, more panels, more AI, and the Expo Floor opens up for demos. We’ll see you tomorrow.

AWE USA 2023 Day One: XR, AI, Metaverse, and More Read More »

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A Very Interesting VR/AR Association Enterprise & Training Forum

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The VR/AR Association held a VR Enterprise and Training Forum yesterday, May 24. The one-day event hosted on the Hopin remote conference platform, brought together a number of industry experts to discuss the business applications of a number of XR techniques and topics including digital twins, virtual humans, and generative AI.

The VR/AR Association Gives Enterprise the Mic

The VR/AR Association hosted the event, though non-members were welcome to attend. In addition to keynotes, talks, and panel discussions, the event included opportunities for networking with other remote attendees.

“Our community is at the heart of what we do: we spark innovation and we start trends,” said VR/AR Association Enterprise Committee Co-Chair, Cindy Mallory, during a welcome session.

While there were some bonafide “technologists” in the panels, most speakers were people using the technology in industry themselves. While hearing from “the usual suspects” is nice, VR/AR Association fora are rare opportunities for industry professionals to hear from one another on how they approach problems and solutions in a rapidly changing workplace.

“I feel like there are no wrong answers,” VR/AR Association Training Committee Co-Chair,Bobby Carlton,said during the welcome session. “We’re all explorers asking where these tools fit in and how they apply.”

The Convergence

One of the reasons that the workplace is changing so rapidly has to do with not only the pace with which technologies are changing, but with the pace with which they are becoming reliant on one another. This is a trend that a number of commentators have labeled “the convergence.”

“When we talk about the convergence, we’re talking about XR but we’re also talking about computer vision and AI,” CGS Inc President of Enterprise Learning and XR, Doug Stephen, said in the keynote that opened the event, “How Integrated XR Is Creating a Connected Workplace and Driving Digital Transformation.”

CGS Australia Head, Adam Shah, was also a speaker. Together the pair discussed how using XR with advanced IT strategies, AI, and other emerging technologies creates opportunities as well as confusion for enterprise. Both commented that companies can only seize the opportunities provided by these emerging technologies through ongoing education.

“When you put all of these technologies together, it becomes harder for companies to get started on this journey,” said Shah. “Learning is the goal at the end of the day, so we ask ‘What learning outcomes do you want to achieve?’ and we work backwards from there.”

The convergence isn’t only changing how business is done, it’s changing who’s doing what. That was much of the topic of the panel discussion “What Problem Are You Trying to Solve For Your Customer? How Can Generative AI and XR Help Solve It? Faster, Cheaper, Better!”

“Things are becoming more dialectical between producers and consumers, or that line is melting where consumers can create whatever they want,” said Virtual World Society Executive Director Angelina Dayton. “We exist as both creators and as consumers … We see that more and more now.”

“The Journey” of Emerging Technology

The figure of “the journey” was also used by Overlay founder and CEO, Christopher Morace, in his keynote “Asset Vision – Using AI Models and VR to get more out of Digital Twins.” Morace stressed that we have to talk about the journey because a number of the benefits that the average user wants from these emerging technologies still aren’t practical or possible.

“The interesting thing about our space is that we see this amazing future and all of these visionaries want to start at the end,” said Morace. “How do we take people along on this journey to get to where we all want to be while still making the most out of the technology that we have today?”

Morace specifically cited ads by Meta showing software that barely exists running on hardware that’s still a few years away (though other XR companies have been guilty of this as well). The good news is that extremely practical XR technologies do exist today, including for enterprise – we just need to accept that they’re on mobile devices and tablets right now.

Digital Twins and Virtual Humans

We might first think of digital twins of places or objects – and that’s how Morace was speaking of them. However, there are also digital twins of people. Claire Hedgespeth, Head of Production and Marketing at Avatar Dimension, addressed its opportunities and obstacles in her talk, “Business of Virtual Humans.”

“The biggest obstacle for most people is the cost. … Right now, 2D videos are deemed sufficient for most outlets but I do feel that we’re missing an opportunity,” said Hedgespeth. “The potential for using virtual humans is only as limited as your imagination.”

The language of digital twins was also used on a global scale by AR Mavericks founder and CEO, William Wallace, in his talk “Augmented Reality and the Built World.” Wallace presented a combination of AR, advanced networks, and virtual positioning coming together to create an application layer he calls “The Tagisphere.”

“We can figure out where a person is so we can match them to the assets that are near them,” said Wallace. “It’s like a 3D model that you can access on your desktop, but we can bring it into the real world.”

It may sound a lot like the metaverse to some, but that word is out of fashion at the moment.

And the Destination Is … The Metaverse?

“We rarely use the M-word. We’re really not using it at all right now,” Qualcomm’s XR Senior Director, Martin Herdina, said in his talk “Spaces Enabling the Next Generation of Enterprise MR Experiences.”

Herdina put extra emphasis on computing advancements like cloud computing over the usual discussions of visual experience and form factor in his discussion of immersive technology. He also presented modern AR as a stepping stone to a largely MR future for enterprise.

“We see MR being a total game changer,” said Herdina. “Companies who have developed AR, who have tested those waters and built experience in that space, they will be first in line to succeed.”

VR/AR Association Co-Chair, Mark Gröb, expressed similar sentiments regarding “the M-word” in his VRARA Enterprise Committee Summary, which closed out the event.

“Enterprise VR had a reality check,” said Gröb. “The metaverse really was a false start. The hype redirected to AI-generated tools may or may not be a bad thing.”

Gröb further commented that people in the business of immersive technology specifically may be better able to get back to business with some of that outside attention drawn toward other things.

“Now we’re focusing on the more important thing, which was XR training,” said Gröb. “All of the business cases that we talked about today, it’s about consistent training.”

Business as Usual in the VR/AR Association

There has been a lot of discussion recently regarding “the death of the metaverse” – a topic which, arguably, hadn’t yet been born in the first place. Whether it was always just a gas and the extent to which that gas has been entirely replaced by AI is yet to be seen.

While there were people talking about “the enterprise metaverse” – particularly referring to things like remote collaboration solutions – the metaverse is arguably more of a social technology anyway. While enterprise does enterprise, someone else will build the metaverse (or whatever we end up calling it) – and they’ll probably come from within the VR/AR Association as well.

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Dreamwave: Immersive 3D Worlds for Virtual Events

Events, featured, metaverse, VR platform, XR experiences / /

Virtual events are getting more exciting with the latest technological developments in virtual reality. One such product is Dreamwave, a web-based metaverse platform that provides companies, brands, and creators with a unique way to host online events.

Dreamwave boasts ready-made and custom 3D environments called “microverses” to make brand experiences stand out. The platform enables participants to experience virtual and hybrid events in a unique and exciting way. Microverse events are accessible on all types of devices with just a click, ensuring that as many audiences as possible can attend.

Microverses: Dreamwave’s Secret to Enhanced Virtual Events

Dreamwave’s microverses contribute to the growing economy of virtual events. These microverses enhance the user experience of online eventgoers. Participants can immerse themselves in the 3D environments, chat and engage with other people, and check out different forms of content from the organizer. From live video streaming, on-demand videos, photo galleries, and sponsored content, brands can display the types of media that suits their event the best.

Created in 2020 by award-winning creative technology company Active Theory, Dreamwave sets the stage for enhanced custom 3D experiences with its microverses. Currently, Dreamwave offers eight ready-made microverse templates that customers can choose from:

  • Amphitheater – mimics a theater setup where guests gather around a virtual stage;
  • Blossom – a picturesque island ideal for chilling, relaxing, and meeting new people;
  • Cube – a more futuristic interior world that features a big screen reflected on cubes;
  • Cyber – suitable for presenting videos and images in a cyberpunk setting;
  • Fantasy – an out-of-this-world island with fantastical elements;
  • Fun – guests can participate in this obstacle race course for high engagement;
  • Garden – another island setting featuring classic garden ruins;
  • Showroom – for brands who want to exhibit their products.
Dreamwave Fantasy
Dreamwave template environment Fantasy

Custom Microverses for Custom Experiences

Aside from these template microverses, customers can also avail of a custom-built 3D environment that aligns more with their own branding. For instance, Dreamwave has developed custom microverses for brands such as Xbox (The 20 Years of Xbox Museum), ESPN (Fifty/50 World), the Wall Street Journal (Iconic Mints), and the Secret Sky music festival.

Dreamwave - Iconic Mints WSJ
Wall Street Journal’s Iconic Mints

These custom projects can be tailored specifically to the client’s requirements. With Active Theory’s expertise in building immersive 3D environments with virtual reality, brands can stage almost any type of event, from product launches to concerts and conferences. They can also organize entirely virtual events or incorporate their custom microverses to complement real-world functions.

The Future of Live Virtual Events

Since the pandemic, live events have evolved to include hybrid and fully virtual events. What’s great about Dreamwave is that they aim to enhance the online experience for companies and brands that choose to have an online component for their events.

Because of this, event organizers can stop worrying about geographical restrictions. Companies can reach more audiences with online events, building their identity and brand for a global market. In fact, virtual events have been on the rise since 2020, revealing marketers’ increasing acceptance of online events as a good alternative to in-person events.

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Snap Partner Summit 2023 Details Changes Coming to Snapchat and Beyond

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Snap’s annual Partner Summit is the company’s opportunity to showcase its working relationship with other brands. That includes the experiences that come out of those partnerships, as well as the hardware and software updates that drive them. The event covered a lot of ground but we’ll be looking specifically at AR-related updates and announcements.

Some of the announcements are already available for Snapchatters to explore, while others are coming soon. Even the parts of the summit that may seem boring for the average end users help to understand where the platform is going in the coming months and years. And this year’s event is extra special because it was held in person for the first time since 2019.

Snap Map and Bitmoji Features

Bitmojis, the 3D avatars used by Snapchatters for their profiles as well as in games and messages, is constantly expanding, including through new virtual fashion partnerships and this year is no different.

Digital fashions inspired by the Marvel Cinematic universe will be available soon. The avatar system itself will also be updating to allow for “realistic dimensions, shading, and lighting,” according to Vice President of Product Jack Brody.

“Bitmoji style has changed quite a bit, and they continue to evolve,” said Brody.

Snap Partner Summit 2023 - Jack Brody showing 3D Snap Map
Jack Brody showing 3D Snap Map

Brody also announced that the Snap Map is getting more updates, including more 3D locations and tags to help users find popular locations from their Snapchat communities. Users who access the app with Verizon +Play will also be getting new options for games and puzzles in calls with Snapchat’s connected lenses.

Camera Kit Integrations

Snap’s Head of Global AR Product Strategy and Product Marketing Carolina Arguelles Navas took to the stage to talk about recent and upcoming partnerships, including some that affect apps and experiences outside of Snapchat itself through its Camera Kit offering.

For example, Snap lenses can now be used in Microsoft Teams and in the NFL app. LA Rams’ SoFi Stadium even uses Snap Lenses on their Infinity Screen to show the audience with augmented reality effects.

Navas also discussed Snap’s ongoing partnership with Live Nation, bringing custom AR lenses to over a dozen concerts this year including Lollapalooza in Paris and The Governor’s Ball in New York. She also announced a new partnership with Disguise, a company that specializes in real-time interactive visuals for live events.

Snap is also partnering with individual artists. The first to be announced is KYGO, a DJ, with more artist partnerships to be announced throughout the year.

More Opportunities for Brands

Until now, Camera Kit has been the main way that other companies were able to use Snap’s technology. However, Jill Popelka announced a new division, Augmented Reality Enterprise Services (ARES), of which she is the head.

Snap AR Enterprise Services (ARES)

“We all know the shopping experience today, whether online or in-store, presents a lot of options,” said Popelka. “We’ve already seen how our AR advancements can benefit shoppers and partners.”

The “AR-as-a-Service” model currently consists of two main offerings. Shopping Suite brings together Snap’s virtual try-on and sizing recommendation solutions, while the Enterprise Manager helps companies keep track of their activations including through analytics.

Popelka also announced a new “Live Garment” feature that generates a wearable 3D garment from a 2D photo of a garment uploaded into a lens.

Commercial Hardware

Popelka also introduced two new hardware offerings from Snap to commercial partners – AR mirrors and AR-enabled vending machine.

AR mirrors are already making their way into clothing stores to make virtual try-on even easier for shoppers, including those who don’t have Snapchat. Some partners have even experimented with incorporating AR games that shoppers can play to unlock in-store rewards. Retailers are also using the opportunity specifically to engage with younger audiences.

Snap Partner Summit 2023 - Jill Popelka showing AR mirrors
Jill Popelka showing AR mirrors

Snap currently has its AR mirror in a Men’s Wearhouse store.

“[Men’s Wearhouse is] proud to launch digital partnerships and store innovations specifically geared toward how high school students want to shop and prepare for prom,” Tailored Brands President John Tighe said in a release shared with ARPost. “We are excited to offer these younger customers experiences in-store and online to make the shopping experience easier. Everyone deserves to look and feel their best on prom night.”

Snap also partnered with Coca-Cola to create a prototype of an AR vending machine controlled with hand gestures displayed on a screen.

AR-enabled Coca-Cola vending machine - Snap

It might be a while before you see either of these devices in a store near you, but keep an eye out all the same.

App Updates

The standard app is getting some AR updates too, mainly related to the company’s work with AI. When Snapchatters capture a photo or video, the app will recommend lenses that might match the scene. AI will also recommend lenses for reacting to Snapchat memories and produce a new generation of lenses available to users.

Keep Exploring Snapchat

There really was a lot in the Partner Summit that wasn’t detailed here. So, if you use Snapchat for more than just AR, keep checking into the app to see even more changes coming in the next few months.

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