Europe

how-the-eu-plans-to-take-on-big-tech-in-2023

How the EU plans to take on big tech in 2023

The European Union is on a mission to curb the power of big tech. In recent years, the bloc has doled out vast antitrust fines to Silicon Valley giants, set global standards for data privacy, and proposed a raft of digital regulations. Yet critics say the rules have been ineffective.

Analysts claim the legislation has failed to protect competition, while giving companies routes to avoid enforcement. In 2023, the bloc has grand ambitions to change that. 

A key component of the plans is the new Digital Markets Act (DMA). The landmark legislation prohibits platforms from ranking their own products more favorably than those of third parties, and from processing data collected from different services. Fines for single infringements can reach 10% of the offenders’ global turnover, and up to 20% for repeated violations. In May 2023, the new rules will start to apply. 

The act is the cornerstone of two complementary objectives for the EU: reducing big tech’s dominance and fostering European challengers. 

To find out how these plans will unfold next year, TNW asked an array of tech experts for their predictions for 2023. 

Building competition

The impact of the DMA was a common topic in our experts’ forecasts. Amandine Le Pape, COO of secure messaging and collaboration app Element, and Matthew Hodgson, technical co-founder of the Matrix open standard, both lobbied for the regulation. The duo is optimistic about the impact on competition.

“Big tech is being forced to embrace interoperability, which will unleash a new era of innovation,” said Le Pape. “Consumers and businesses will have more choice, better features, and improved privacy. Messaging is finally catching up with the openness of the web and email.”

Amandine Le Pape, COO of secure messaging and collaboration app Element
Amandine Le Pape, COO of Element.

Hodgson, meanwhile, pointed to the effects on opening up access.

“The DMA stipulates that big tech must open up its APIs to enable widespread interoperability,” he said. “It’s a huge step forwards, but the best interoperability comes from a widely adopted open standard rather than a tangle of bridges — as demonstrated by both the web and email.”

“The DMA will force a change in behavior.

Supporters and opponents alike agreed that the DMA will have deep repercussions. Geoff Blaber, the CEO of analyst firm CCS Insight, envisions its influence extending far beyond European borders.

“We predict that the DMA will force a change in behavior from large tech players in Europe that is likely to ripple through business operations globally,” Blaber wrote in a recent report. “It will also further motivate US politicians keen to avoid a scenario in which Europe defines the antitrust agenda without US involvement. A degree of harmony and consistency between US and EU legislation would be a clear advantage but is by no means assured.”

Making business plans

Increasing competition could leave gaps for European challengers to enter. The EU, however, has historically struggled to turn its world-leading research into big tech companies. 

One barrier is the notoriously slow and inefficient transfer of IP from academia to the economy. This problem is illustrated by the EU producing more research papers than the US, but turning far fewer into commercial applications.

According to Luigi Congedo, a venture capitalist and Innovation Advisor at marketing firm Clarity, this weakness can be reduced by changing the EU’s investment framework. This, he argues, could stimulate a more effective technology transfer — and prevent promising startups from being acquired by Silicon Valley giants.

“We need to create our Google, Facebook, and Microsoft, and, in order to do it, create a better environment to compete and do business across the continent,” he said. “If we fail in creating a real European platform for innovation and instead maintain the current ‘country-based model,’ all our emerging businesses will end up becoming M&A targets for American multinational companies.”

“I expect more openness.

Another issue for tech businesses in the EU is integration across member states. Companies have long complained about the complexity of navigating the union’s tax and employment requirements. Congedo predicts the bloc will address these challenges.

“I expect more openness to make recruitment and hiring easier across states, and also for foreigners like American businesses to hire in the EU,” he said.

Luigi Congedo, a venture capitalist and Innovation Advisor at marketing firm Clarity
Luigi Congedo, a venture capitalist and Innovation Advisor at Clarity.

Deeper tech

In its effort to nurture homegrown businesses, the EU has targeted legislation at specific areas of tech. A notable example is the European Chips Act. Proposed in February 2022, the framework aims to encourage semiconductor production in the union.  

As of 2022, Europe accounts for less than 10% of the global production of semiconductors. The European Commission wants to ramp that up to 20%, by plowing €43 billion into the sector. 

Mark Lippett, CEO of chip specialist XMOS, has mixed expectations for the legislation. While he welcomes the investment, he’s worried that the bloc will wrap the sector in red tape.

“Providing funding for businesses in a supply-threatened environment offers some obvious fail-safes in times of trouble,” he said. “However, EU projects can become somewhat mired in bureaucracy, and the velocity can be sucked out as a result.”

“This will help fuel innovation.

Another focus area for the EU is artificial intelligence. The European Parliament is currently finalizing its flagship AI Act, which will place stringent rules on high-risk artificial intelligence systems.

IT companies hope the legislation boosts European innovation. Matt Peake, Global Director of Public Policy at Onfido, an ID verification firm, believes it could provide regulatory clarity, without the burdens of excessive compliance and operational costs.

“This will ultimately help fuel innovation in AI, which helps to reduce bias, and drive more inclusive online services,” he said.

Ultimately, the EU hopes to stimulate innovation by leveling the playing field. It’s an approach that’s attracting imitators around the world.

“The question is whether innovation is best fostered broadly through open competitive marketplaces or determined by a minority of platforms operating at significant scale,” said Geoff Blaber, CEO of CCS Insights. “Consensus has undoubtedly shifted to the former.”

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EU tech policy predictions: What to expect in 2023

The European Union has an unusual IT strategy. While the US prioritizes the development of global tech giants, the EU focuses on becoming the sector’s leading regulator.

In 2022, the bloc launched two sweeping sets of stringent new rules: the Digital Markets Act (DMA), which seeks to bolster competition in online services, and the Digital Services Act (DSA), which aims to protect people from online harm. Analysts expect the regulatory drive to accelerate next year.

“The only thing we can be certain about is that there will be more regulation next year, and increased enforcement of it,” said Alan Calder, CEO of GRC International Group, a global provider of IT governance, risk management, and compliance solutions. 

To gauge the details, TNW asked IT experts across the bloc what they predict from the EU’s policies in 2023. All expect significant changes in legislation, with certain technologies particularly prominent in their forecasts.

Tighter security

Our experts expect significant developments in cyber security regulation. Kostas Rossoglou, Shopify’s Head of Public Policy and Government Affairs for EMEA and International, highlighted the importance of the Digital Operational Resilience Act (DORA).

The recently-adopted regulation aims to harmonize the financial sector’s approach to cybersecurity. To comply with the rules, organizations will need to review legacy IT systems and potentially invest in new software potential investment in new software. This may be costly in the short term, but Rossoglou is optimistic that it will pay off. He expects levels of security to increase, thereby limiting attacks, reducing downtime, and saving cash.

“Although it will be a couple of years before mandatory compliance, it will eventually put financial organizations in a much stronger position for handling outages, leaks, unauthorized access, and data loss,” he said. “Within the highly sensitive information that the financial sector holds, this is incredibly important.”

“It’s never too soon to be aware.

Another proposal working its way through the EU is the Cyber Resilience Act. This regulation will establish cybersecurity requirements for connected devices, which will provide consumers with transparency on practices, testing, and general functions.

The legislation is currently going through a consultation process. Rossoglou recommends organizations keep a close eye on its progress next year.

“It is likely to be a year or two before it is finalized and then organizations will be given a 24-month transition period to comply,” he said. “However, it is never too soon to be aware of upcoming changes. Regularly monitoring for updates will ensure that businesses are prepared for the changes in good time.” 

Kostas Rossoglou, Shopify’s Head of Public Policy and Government Affairs for EMEA and International
This is a picture of Kostas Rossoglou, Shopify’s Head of Public Policy and Government Affairs for EMEA and International.

Indeed, these preparations could become increasingly crucial. Calder predicts new EU rules to be accompanied by stricter enforcement.

“The whole area of cyber security will, in particular, experience a ratcheting up in terms of regulation, and regulatory enforcement as the EU Commission moves to force organizations to take cyber security steps they’re failing to take voluntarily,” he said.

Algorithmic accountability

The EU is also developing new regulation for artificial intelligence, which is based on the technology’s potential to cause harm. Named the AI Act, the legislation will force anyone who wants to use, build, or sell AI products and services within the EU to follow the rules.

“It is expected that the legislation will set a precedent for other jurisdictions to evolve or follow,” said Matt Peake, Global Director of Public Policy at ID verification firm Onfido. “The framework is designed to be risk-based, so that the level of regulation will depend on the level of risk.”

According to a global survey by Accenture, the rules will have a deep impact. Some 95% of respondents said at least part of their business will be affected by the EU regulations.

Accenture’s researchers expect a risk management framework to become necessary for compliance with the AI Act. They also predict the regulation will be adopted before the end of 2023, with a two-year grace period before the rules come into force. That timetable, however, may be less generous than it appears.

“Our experience working with large organizations on major enterprise-wide compliance programs (e.g. GDPR, Responsible AI) suggests that it could easily take as long as two years to establish all the necessary controls they will need to be compliant,” the research team wrote in a report.

Follow the money

Cryptocurrencies are becoming a focal point of tech regulation. In the EU, a growing range of controversies has led the bloc to develop new legislation for the sector.

“I think 2023 will be a landmark year for crypto regulation,” said Ivan Liljeqvist, cofounder and CEO of Moralis, a Web3 API provider.

Liljeqvist highlights the importance of the Market in Crypto Assets (MiCA) bill. In February, the European Parliament is expected to vote on the bill — the first comprehensive crypto regulation in the continent. 

Ivan Liljeqvist, cofounder and CEO of Moralis
Ivan Liljeqvist, cofounder and CEO of Moralis.

With Big Tech getting into Web3 and the metaverse, competition is likely to heat up over the next few years — which could invite more regulatory scrutiny. The European Union recently introduced its Markets in Crypto Assets (MiCA) legislation, but even insiders from the EU Commission agree some of the phrasing around NFTs is ambiguous and even straight-up inaccurate.

The proposals could become integral to the European Commission’s future digital finance strategy. In addition, they may provide a reference point for other regulatory bodies.

“While the bill is unlikely to be rolled out until the end of the year, whenever we are dealing with legislative firsts I think the expectancy is for legislators to be cautious and over-regulate rather than under-regulate,” said Liljeqvist.

“What I want to see, and what I think others in the market want to see, is regulation that is sensible rather than stifling, protecting the principles of innovation and competition. I believe the most important thing is for the bill to be open-minded and flexible enough to be revised depending on how markets develop.”

Liljeqvist wasn’t alone in expressing caution. Jake Stott, CEO of Web3 creative agency Hype, is concerned about the impact on the market. 

“As tech behemoths like Meta, Reddit, Google and Apple continue to venture into Web3 and NFTs, the regulatory situation could quickly escalate, triggering even more uncertainty in the market.”

“They must move at a faster pace.

Some critics, however, argue that the EU needs to be quicker to regulate the sector. Martin Magnone, co-founder and CEO of credit company Tymit, believes the new legislation will only start to make an impact in 2024.

“If the EU is to successfully take a stronger stand, they must move at a faster pace in line with industry movements,” he said.

Opening access

The payment sector, meanwhile, is preparing for the European Commission’s review of the PSD2, an EU regulation for online transactions.

Industry insiders have high hopes for the review, which is slated for 2023. They believe it could lead European SMEs and consumers to receive better payment outcomes — at a better price. 

Under the current rules, only credit institutions can access European payment schemes. As a result, non-banks and more innovative firms must go through traditional banks to benefit from the schemes.

“This creates dependencies on credit institutions and their legacy systems; single points of failure; and increases the cost of payment services offered by non-credit institutions to European SMEs and consumers,” said Elanie Steyn, Director of Operations at payments platform Modulr.

“Should the PSD2 review include consideration on which institutions can directly access and settle European payments, the impact could be seismic. Opening access has the potential to level the playing field, create greater competition, and lower payment costs for all Europeans.”

Indeed, many of the experts we spoke to expect the EU to prioritize open access.

“The EU’s main focus for 2023 will still be the Big Tech platforms and achieving their goal of making them more open and interoperable,” said Tymit CEO Martin Magnone

“The measures introduced so far to moderate the monopoly of large tech companies, from labor laws to taxes, have only been partially effective and not yet produced the desired effects. In 2023, we will see the EU make further strides to remedy this and achieve its open access goals.”

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Why supporting Ukraine’s tech ecosystem is so important

War has decimated much of Ukraine’s economy, but a notable exception is the IT sector. As of November, the industry’s annual export revenues had hit a record $5.5 billion — 13% more than in the same period last year.

Since Russia invaded in February, 58% of Ukrainian tech firms have processed new orders from clients. Despite brutal assaults, martial law, and general mobilization, 85% have restored their pre-war business activities. That’s according to Lviv IT Cluster, a community of companies, universities, and local authorities.

“Ukraine’s tech industry is not only showing the ability to operate fully, but it’s demonstrating growth,” says Stepan Veselovskyi, the group’s CEO. “The export of IT services grew by 9.9% compared to last year, and brought in more than $6 billion in revenue, surpassing the 2021 figure by $542 million.”

Veselovskyi (center) at the IT Arena conference, which his organization runs. Credit: Lviv IT Cluster
Veselovskyi (center) at the IT Arena conference, which his organization runs. Credit: Lviv IT Cluster

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Getting to the heart of the European tech and startup scene

This triumph over adversity has been indispensable for Ukraine. While conflict ravages the country’s coffers, the sector provides wages for workers, taxes for the economy, and technical support for the war effort. Tech provides the military with encrypted communications, UAVs, and cyber defenses, and civilians with digital IDs, air raid alerts, and online payments.

IT will also be integral to the post-war recovery — but getting there will be tough.

It can be mutually beneficial.

A summer survey by Lviv IT Cluster found that over 50,000 IT workers had relocated since the invasion, while a further 7,000 had joined the armed forces. Those that remain now endure blackouts caused by attacks on infrastructure. Some fear that empathy from clients will dwindle as war fatigue sets in.

As the challenges mount, help from overseas becomes increasingly crucial. But the benefits of support extend far beyond altruism.

“Charity is good, but you can also work with companies. It can be mutually beneficial,” says Oleksandr Yatsenko, managing partner at BRISE Capital, a Kyiv-based investment firm.

Yatsenko (far right) also works for the Ukrainian Startup Fund and software firm Finmap. Credit: Lviv IT Cluster
Yatsenko (far right) also works for the Ukrainian Startup Fund and software firm Finmap. Credit: Lviv IT Cluster

Indeed, Ukraine’s tech ecosystem has a unique blend of assets. The country’s rich history in computer science laid the foundations for a thriving sector. Today, it encompasses over 200,000 IT specialists and one of the world’s biggest pools of tech talent. Stellar programming skills, a high level of English, and a timezone that overlaps well with both the US and Europe comprise a compelling package.

These attributes have made Ukraine a global hub for IT outsourcing. Now, the country wants to turn its expertise into domestic tech giants.

President Zelensky’s administration has made bold moves to bring these ambitions to reality. this future. In 2019, his government established the Ministry of Digital Transformation. By 2024, the department aims to put every public service online, expand access to high-speed Internet; teach 6 million Ukrainians digital skills, and increase tech’s share in GDP to 10%. It currently accounts for around 4.5%.

Industry is united with government.

To reach these goals, the government has championed business-friendly policies: low taxation, minimal paperwork, and massive deregulation, alongside extensive anti-corruption reforms and funding initiatives, such as the Ukrainian Startup Fund.

This program has been bolstered by collaboration between the public and private sectors. War has made both sides appreciate their interdependence.

“The world should know that industry is united with the government and they help each other,” says Ivan Babichuk, chairman of the supervisory board of Lviv IT Cluster. “And it makes [Ukraine] a protective and secure place to run a business — despite the whole security issue around the country.”

Babichuk (right) in conversation with Ukrainian official Alex Bornyakov. Credit: Lviv IT Cluster
Babichuk (right) in conversation with Ukrainian official Alex Bornyakov. Credit: Lviv IT Cluster

The hardships of war have added further qualities. Ukraine’s digital infrastructure and economy has been remarkably resilient since the full-scale invasion, while the workforce has acquired a rare blend of courage and adaptability. New skills in crisis management, leadership, teamwork, and efficiency have been forged in conflict.

“Most companies have retained customers and the volume of their contracts,” says Alex Bornyakov, Ukraine’s Deputy Minister of Digital Transformation. “Ukrainian developers have shown that they are capable of doing their job well even under extreme conditions. For the whole world, this is an indicator that Ukraine is a reliable partner and an attractive investment destination.”

We’ve become more active — and stronger.

Some tech businesses have thrived since the invasion. Take Mosqitter, which won the prestigious IT Arena Startup Competition in 2021. While the conflict escalated, the company grew its team and developed a new product line.

“Difficulties bring you opportunities and possibilities for growth,” says Olga Diachuk, the company’s COO. “It shows you who you really are, what you are made of, and how smart you are.”

Digital businesses also typically require fewer physical resources — which makes their revenues increasingly important to Ukraine. Brick-and-mortar stores, for instance, are now more likely to close due to safety concerns than e-commerce sites.

Nonetheless, tech firms face immense challenges of their own. Investment from overseas will be crucial a component of their future fortunes.

“It’s very important to keep the support of the local tech ecosystem from outside as Western-based funds do,” says Joachim Laqueur, General Partner at VC firm Acrobator Ventures.

“Technology is such a long-term beneficial force. Now we’re seeing the first wave of successful companies breaking the ground. Even during the time of war, these people, these companies are able to address problems that are not restricted by borders.”

Laquer (second from right) was on the jury for the 2022 IT Arena Startup Competition, which was won by WRAP, an app that automates video production flows. Credit: Lviv IT Cluster
Laquer (second from right) was on the jury for the 2022 IT Arena Startup Competition, which was won by WRAP, an app that automates video production flows. Credit: Lviv IT Cluster

People who already invest in Ukraine note that war is fostering a unique set of skills. For example, thousands of volunteer hackers have joined the IT army, an organization that’s defending Ukraine against Russia’s vaunted hacker groups.

Members of the group have attained unparalleled experience. Mykhailo Fedorov, the country’s Minister of Digital Transformation, describes the conflict they’ve withstood as “the first world cyber war.” The volunteers now want to share their expertise with international allies.

“Ukrainian tech companies are strengthening their cyber defense capabilities, and can help other countries better understand the nature of modern cyberattacks,” says Veselovskyi, the Lviv IT Cluster CEO.

The First World Cyber War. The first IT Army in the world. 270K of angry IT-warriors of cyber frontline. Rutube shutdown. AI tech & identification of war criminals. And many more cases to disclose after the victory. You are free to join, by the way. pic.twitter.com/3PDP075nU5

— Mykhailo Fedorov (@FedorovMykhailo) May 26, 2022

Despite these strengths, the potential of Ukraine’s tech sector will only be fulfilled through support from the international community. For Veselovskyi, the simplest way they can help is by cutting all ties with Russia.

“The next step is motivating your local governments to support Ukraine and get involved with Ukraine’s fundraising initiatives,” he says. “The future safety and economic prosperity of Europe depend on the victory of Ukraine on the battlefield. You can start working with Ukrainian companies already today through our B2B platform Lviv Tech.”

To forecast the sector’s future, Veselovskyi’s team surveyed over 5,000 tech industry representatives. In the most positive scenario, which presupposes European integration and liberalization of the economy, 78% of the respondents would remain in Ukraine. A further 12% would try to move abroad, while another 10% are yet to decide.

The best way to help Ukraine is to invest in Ukraine.

This outcome can provide the foundations for a flourishing post-war industry. To build this, continued support from Europe will be essential. Government officials have sought to spread this message at IT events around the world.

“We tell them one specific thing: the best way to help Ukraine is to invest in Ukraine,” says Bornyakov, the Deputy Minister of Digital Transformation. “Work with Ukrainian companies, give money to Ukrainian startups, and if you are able to hire Ukrainian freelancers, do it.”

The stakes are extremely high. IT remains the only industry in Ukraine that still shows growth. If it shrinks, the whole country will suffer. If it expands, however, the sector can help Ukraine not only survive, but flourish.

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Dependence on cloud’s ‘big three’ is hurting EU startup growth — it’s time for a new approach


In July, Sweden’s payments firm Klarna marked a drop in valuation at $6.7 billion, down from $46 billion in June 2021. The buy-now-pay-later firm — which was once seen as Europe’s most valuable private tech company — recorded its first ever large-scale layoffs in May as it shed 10% of its staff. Similarly, Berlin’s once fast-growing rapid grocery delivery startup Gorillas recently laid off 300 employees. Between the global economic downturn and poor public market performance, Europe’s world of tech is currently facing a major decline in venture funding, sliding to its lowest point in nearly two years. Investments in…

This story continues at The Next Web

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