German multi-modal travel unicorn Omio has teamed up with compatriot search engine Ecosia to create a tree-planting rail travel booking tool. It means users will be able to search and book train journeys through Ecosia’s website, powered by an API-integration with Omio’s travel platform.
The booking platform will automatically pop up via a simple query search for trains, or for destinations where train travel is possible, say London to Paris. It will be available in 15 countries: the UK, Austria, Belgium, France, Germany, Italy, Nordics, North America and Canada, Portugal, Spain, Sweden, Switzerland, and Ukraine.
The intention behind the new tool being rolled out this month is two-fold. Firstly, to make sustainable rail options more visible as an alternative to air travel. Secondly, all the commission Ecosia receives from successful bookings will go directly toward the search engine’s green initiatives.
Note that this is nota form of offsetting, meaning that it is not intended to “cancel out” any carbon emissions produced by your journey (a popular but, let’s face it, greenwashing tool employed by airlines during the booking process).
Providers accessible through the new tool include Amtrak in the United States, LNER, GWR, Avanti in the UK, SNCF in France, OBB in Austria and Eurostar.
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Born from the Berlin startup scene
In the land of internet searches, where one company is so synonymous with the activity that it has become a verb, you’d be forgiven for not having heard of Ecosia. However, the platform does see 20 million users globally every month.
Founded in 2009 by Christian Kroll, the tech company dedicates 100% of its profits to planet-friendly initiatives. These include having planted over 175 million trees all over the world, in collaboration with local communities.
The company, the first to become an accredited B Corp in Germany in 2014, has also supported regenerative agriculture projects, and invested into renewable energy.
“Our users want choice over how they travel, and they want to travel sustainably — that’s evident in the sheer volume of searches we’re seeing each month on Ecosia,” said the company’s Chief Product Officer Michael Metcalf.
“If a healthy proportion of the two million searches made for train journeys on Ecosia each month translate into bookings, this will allow us to invest in our other environmental initiatives pushing back against the climate emergency,” he continued.
Fellow Berliner Omio was first introduced as GoEuro in 2013 by founder Naren Shaam. Today, the multi-modal platform issues travel tickets across 37 countries, in 21 different languages, and 26 different currencies, for 1000+ travel transportation providers.
Following a growth of 100% up until 2019, Omio experienced a couple of incredibly tough years during the pandemic where 98% of the company’s revenue basically evaporated overnight. However, almost exactly a year ago, Omio announced a Series E funding of $80mn (approx. €72mn) to take its total funding up to $480mn (€434mn).
Paris-based and female-founded AI startup Pathway has announced the general launch of its data processing engine. Reportedly, it is up to 90x faster than existing streaming solutions, and promises to be the “fastest data processing engine on the market.”
The secret? A unique ability to mix batch and streaming logic in the same workflow, which lets the system forget things that are no longer useful. Basically, this means it can learn and react to changes in real-time — like humans.
Traditionally, the complexity of building batch and streaming architectures has resulted in a division between the two approaches, says Pathway CEO and co-founder Zuzanna Stamirowska.
This, she adds, has slowed down the adoption of data streaming for AI systems and fixed their intelligence at a moment in time. Not to mention the added complexity of a third workflow — generative AI.
According to Stamirowska, there’s now a “critical need” for rapid data processing and more adaptable AI. “That’s why our mission has been to enable real-time data processing, while giving developers a simple experience regardless of whether they work with batch, streaming, or LLM systems,” she states.
Revisions to data points without AI retraining
Machines “forgetting” incorrect or outdated information in real-time has been a near-impossible feat in the past, due to models being trained on static data uploads. Traditionally, unlearning would require retraining of the model.
Indeed, when we put the question to ChatGPT for fun — can you unlearn things should they prove to be inaccurate — this is the response we received:
“As an AI language model, I don’t have the ability to “unlearn” information in the same way humans do.
“However, the developers and researchers at OpenAI can update and retrain the model based on new data and improvements.”
But Pathway says it can make revisions to certain data points without requiring a full batch data upload, akin to updating the value of one cell within an Excel document. The updated cells doesn’t reprocess the whole document, but just the cells dependent on it.
One of the startup’s existing clients, German logistics specialist DB Schenker, reduced the time-to-market of anomaly-detection analytics projects from three months to one hour. Meanwhile, French postal services company La Poste saw a fleet CAPEX reduction of 16%.
‘Lingua franca’ for developers
Polish-French duo Stamirowska and Claire Nouet, the company’s COO, founded Pathway in 2020. Thus far, the startup has raised $4.5mn (approx. €4mn) in a pre-seed round December last year, and counts 20+ employees across Europe and North America.
The female-led deep tech startup is hoping for its system to become a “lingua franca” of all data pipelines (stream, batch, and generative AI). Beyond cutting costs for clients, it says it is looking to democratise the ability for developers to design streaming workflows, which have typically required a specialist skill set.
Greek shipping software startup DeepSea Technologies has sold a majority share to Japan’s automation giant Nabtesco for an undisclosed amount.
DeepSea will continue to develop the company’s fuel optimisation platforms that reduce emissions (and cut costs) of fossil-based maritime fleets, while also becoming a “centre of excellence for AI research and product development.” Furthermore, the Athens-based startup will support Nabtesco Marine Control Systems in its quest for scalable semi-autonomous shipping.
The company will continue to function (fittingly enough) autonomously, and carry on work on its two platforms — Cassandra and Pythia — and on “the broader digital transformation of the maritime industry.”
Cassandra is a vessel monitoring and optimisation platform that allows customers to see emissions for a specific vessel and across an entire fleet, while also understanding how each component of the ship contributes to its performance. In addition, the tool offers notifications in real-time when something requires attention, such as fuel waste and maintenance requirements.
Meanwhile, Pythia is a world-first weather routing platform, tailored to the exact performance of a specific ship. It comes up with tailor-made routes, speed and trim policies, assessing overall cost and CO2 emissions, while providing minute-by-minute updates on conditions.
The company claims that it is possible to unlock energy efficiency improvements of up to 10% across almost any fleet in 12 months, using its optimisation technologies.
Best of both worlds
DeepSea was founded in 2017 and has previously raised €8mn, five of which came from Nabtesco Technology Ventures in 2021. The company has offices in Athens, London, and Rotterdam, and employs over 70 specialised engineers, most in AI and software development. The two co-founders of DeepSea, Dr. Konstantinos Kyriakopoulos and Roberto Coustas, will continue on in their roles of CEO and President, respectively.
“The deepening of our existing partnership with Nabtesco unlocks even greater potential for our technology and approach, and will be key to unlocking the next wave of innovation for our customers,” Kyriakopoulous stated when announcing the news last week. “It’s truly the best of both worlds: DeepSea will maintain its startup culture and focus on disruptive technology, whilst harnessing all the expertise and support of a global powerhouse.”
Staying on top of CO2 emissions will become increasingly important for shipping companies worldwide. Not only from a “the world is burning, let’s get our act together” kind of perspective, but also from a business and regulatory point of view.
Maritime carbon emissions regulations
According to the International Energy Agency (IEA), in 2022, maritime shipping accounted for about 2% of energy-related global CO2 emissions. While there is no legally binding agreement holding the industry to emission reduction targets, the International Maritime Organisation (IMO), a specialised agency of the UN, has adopted measures to reduce emissions of greenhouse gases from international shipping.
As stated in the latest version of the IMO’s GHG strategy from July 2023, it is now targeting net-zero carbon emissions by 2050. Member states have agreed to “indicative checkpoints.” These include reducing total emissions by 20% and striving for 30% by 2030, with targets increased to 70% and 80% by 2040.
From 2024, shipping will also be included in the EU emissions trading scheme (ETS), which means that every kilogram of CO2 will be of financial — not to mention planetary — importance.
Hydrogen-powered planes are, essentially, nothing new. The USSR flew the alternative fuel testbed Tupolev Tu-155 on hydrogen (and liquid natural gas) more than 35 years ago.
However, challenges associated with the technology meant that it was basically moth-balled for commercial aircraft operations (rocket fuel is another matter) — until now. With the future of the planet in peril, almost everyone in air transport wants to talk about hydrogen propulsion.
From startups to multinational original equipment manufacturers (OEMs), much of the industry is adamant that hydrogen can make zero-emission flights a reality.
It is just a matter of actually building the engines and the planes, ensuring adequate and economically viable fuel supply and infrastructure, scaling the technology — and, of course, convincing regulators that it is safe enough for commercial flights carrying passengers.
“Most technologies required for a hydrogen-powered aircraft are emerging already in other industries and we have been working on this for some time already,” aerospace giant and hydrogen-propulsion proponent Airbus shared with TNW. “We’re not starting from scratch. The main challenge will be to certify them to airworthiness standards.”
Researchers have indeed been hard at work for years studying both direct combustion and the conversion of hydrogen into electrical energy through fuel cells. (Both are applicable to aviation and we will look more closely at them further on.)
The technology has, on the whole, been proven to work. But what will it take to make air travel “guilt-free” in earnest?
Past few years have seen ‘dramatic’ validation of hydrogen aviation
Aviation accounts for about 2.5% of carbon dioxide emissions worldwide. However, its share is rising quickly. The industry is expanding at an alarming rate, with the global fleet of aircraft predicted to grow by 80% by 2041, compared to pre-pandemic 2019 levels. Furthermore, aviation has an impact on the climate that goes far beyond CO2.
“Sustainability in aviation used to be buying random offsets in various places,” Val Miftakhov, founder of hydrogen fuel-cell powertrain developer ZeroAvia, tells TNW. “In the last five years, we have seen dramatic validation of hydrogen aviation.”
Miftakhov is something of a veteran in zero-emission transportation, having founded eMotorWerks, developing SmartGrid-integrated EV charging technologies, in 2010. After selling the company in 2017, Miftakhov, a long-time pilot hailing from a family legacy of aerospace engineering, turned his attention to decarbonising one of the world’s most hard-to-abate sectors.
Zero emissions from the UK to the Netherlands by 2025
ZeroAvia has one of the most ambitious timelines in the hydrogen aviation industry. The company intends to have a fuel-cell engine capable of powering a 19-seater aircraft for flights between the Netherlands and the UK commercially ready as soon as 2025.
In January this year, ZeroAvia flew a Dornier 228 19-seater testbed, at the time the largest commercial aircraft powered by a hydrogen fuel cell, for the first time. (That title has since been — temporarily — nicked by US-based Universal Hydrogen and its 40-seat ATR 72 nicknamed ‘Lightning McClean’. ZeroAvia intends to steal it back with a Bombardier Dash 8 Q400.)
The testbed aircraft took off from Cotswold Airport in Gloucester, UK, and was powered by a conventional engine on the right wing, and ZeroAvia’s ZA600 600 kW hydrogen-electric engine on the left.
The company is also developing a powertrain for 40 to 80-seater aircraft with a range of 1,000NM (1,852km), the ZA2000, which it says will be ready for commercial use by 2027. Thus far, it has secured €10bn in pre-orders from a number of the major global airlines and lessors, who plan to use it to retrofit their regional fleets.
ZeroAvia is still mulling over a shortlist of potential manufacturing sites. “We are looking for the shipments of our engines to start in 2025. So we have to have production capacity next year, which means that we have to finalise locations this year,” Miftakhov told TNW, adding that the decision would probably be made by the end of summer.
Realistic entry-into-service projections?
Not everyone in the field shares ZeroAvia’s enthusiastic timeline. Josef Kallo, founder and CEO of H2FLY, a Stuttgart-based startup also developing a hydrogen-electric fuel-cell propulsion system, says that 40 seats with a range of about 2,000km is more likely to happen by 2029.
“I am a little concerned that we have to tell a realistic path to the realisation, even if it’s a little bit more risky for the financing,” Kallo tells TNW, adding that he believes his colleagues in the space might be underestimating how much effort and time needs to go into component development.
It’s not as if H2FLY hasn’t gotten far already. The company, founded out of the University of Ulm and the German Aerospace Center (DLR) in 2015, performed the maiden flight of its four-seat hydrogen fuel-cell powered aircraft, the HY4, in 2016. It has since achieved several significant milestones, including the world altitude record for a hydrogen-powered aircraft, cruising at 7,230 feet.
Furthermore, H2FLY completed the successful integration of a new liquid hydrogen storage system in April this year. The ground fueling tests were part of the EU-funded Project Heaven (short for High powEr density FC System for Aerial Passenger VEhicle fueled by liquid HydrogeN), and the aircraft has now been shipped to Slovenia for a summer flight test campaign.
The company also recently announced the H175 program for its next generation fuel-cell system, capable of powering aircraft in the megawatt-class range, for 20 to 80 seats. H2FLY hopes to have it certified “by the end of this decade.”
Retrofitting existing airframes compared to clean-sheet designs
If anyone thinks that civil aviation regulators would allow operators to strap even a conventional tube-and-wing configuration to some hydrogen tanks and off into the zero-emission future we go, they would, naturally, be mistaken.
According to Airbus, hydrogen planes will “need to achieve equivalent or better safety levels [to kerosene-powered jets] before hydrogen-powered aircraft will take to the skies.”
It can usually take anywhere between five to nine years to certify a new aircraft. Established OEMs will have a leg up on startups when it comes to certifying clean-sheet designs, due to experience of the process.
This is why startup powertrain developers have decided to go down the route of retrofitting existing airframes with their propulsion systems. However, converting older airframes is not going to go on forever.
“Really visionary is to have a new aircraft designed for the [hydrogen] propulsion and then use that with all the benefits to really have long-range, high-efficiency, low-noise aviation,” Kallo states.
Those who are looking to design larger aircraft powered by hydrogen will need a new approach to everything from aerodynamics, structural reinforcement, thermal management, and systems integration.
Solving the storage problem
Hydrogen has a higher energy density by weight than jet fuel. However, it has a lower energy density by volume. This means that putting hydrogen tanks on a plane entails throwing out seats or cargo capacity, i.e. paying customers or payload, or altering the design of the aircraft.
In addition, storage of hydrogen as a gas requires high-pressure tanks (350–700 bar tank pressure), whereas hydrogen as liquid, albeit taking up less space, requires cryogenic temperatures of -252.87°C.
For instance, a blended wing body design (BWB) could offer potential benefits to storing hydrogen on board due to larger internal volume compared to traditional tube-and-wing designs.
A few intrepid companies out there are already intending to build new planes specifically designed for hydrogen propulsion. One is Swiss startup Destinus, which is developing a hypersonic hydrogen-powered jet capable of travelling at Mach 5 and above.
Another concept is the blended wing body Kona, designed to “revolutionise the status quo of freight transportation,” from aerospace startup Natilus. The company recently completed flight testing of a quarter-scale prototype aircraft, following three years of extensive wind-tunnel testing.
While ZeroAvia has decided to go after existing types of aircraft for certification purposes, the company has all critical technologies, such as high-temperature fuel cells, motor and electronics development, in-house, and for very practical reasons.
“There’s no supply chain for this yet, because it’s so new,” Miftakhov states.
There might not be a supply chain for parts yet, but OEMs are also labouring away at new propulsion technologies. For example, British engine maker Rolls-Royce is also developing a range of products based on hydrogen fuel cells.
Hydrogen-electric vs. direct combustion
A hydrogen fuel cell is an electrochemical cell that converts the chemical energy of hydrogen into electricity. Fuel cells enable aircraft to produce electricity autonomously without the need for a built-in battery that requires charging from an external power source.
They do not have any moving parts and, as such, operate in near silence. As previously mentioned, this requires extensive component development.
However, this is not the only technological pathway to flying planes on hydrogen. A more immediate means of using existing gas turbine technology would be through direct hydrogen combustion.
Hydrogen combustion works in the same way as conventional internal combustion. It can work equally well in turboprop and turbofan engines and is scalable for different types of aircraft configurations and ranges. However, it comes with a different set of considerations.
The technology eliminates most emissions and reduces some remaining ones such as nitrous oxide (NOx). But, it does produce water vapour, which in turn produces contrails. Research shows that contrails may be responsible for as much as 50% of aviation’s warming effects.
However, the contrails produced by hydrogen combustion differ from those generated by burning fossil fuels. In July last year, Airbus announced a project called Blue Condor, which will use two gliders — one fitted with a H₂ combustion engine and one with a conventional kerosene engine — to study hydrogen contrail formation.
ZEROe
Airbus is looking into both technological pathways. A little over two years ago, the European aerospace behemoth unveiled four possible hydrogen aircraft concepts — known collectively as ZEROe — with the promise of delivering one into commercial service by 2035. Three of the designs under the ZEROe umbrella use hydrogen combustion.
One of these is a BWB. However, Airbus has said it will not be the first hydrogen plane out of the gate, as designing both a new propulsion system and a new airframe at the same time would be incredibly complicated.
The fourth concept aircraft, representing a high-wing 100-seat regional airliner, features six eight-bladed propellers attached to removable fuel-cell engine pods. Essentially, each pod is a stand-alone propeller propulsion system.
They feature propellers, electric motors, fuel cells, power electronics, liquid hydrogen tanks, cooling systems, and a set of auxiliary equipment. Due to the removable fixtures, the pods can be quickly disassembled and reassembled, potentially creating rapid solutions for refuelling at airports.
In order to try the associated technologies, Airbus will use an A380 flying testbed equipped with liquid hydrogen tanks, and hydrogen engines mounted on the fuselage. The double-decker airframe employed for the mission is none other than MSN 001 — the very first A380 to roll out of the factory. Airbus says the demonstrator will take off on its first flight in the next five years.
Not all are convinced by Airbus’ efforts thus far. William Todts of Transport & Environment states that the company is spending more time and money building the hype than the planes.
Meanwhile, there is another crucial element missing — the actual fuel to power all this innovation. Nobody will buy an aeroplane they cannot operate. Not only does the promised land of zero-emission aviation need access to an abundance of hydrogen; it needs it to be green.
Green hydrogen
Green hydrogen is produced by splitting water into hydrogen and oxygen through electrolysis using renewable electricity. Currently, it accounts for less than 1% of global hydrogen production, with the other 99% derived from non-renewable sources that produce greenhouse gas emissions. So what will it take to scale?
Carol Xiao, an expert on hydrogen with the Institute for Sustainable Process Technology (ISPT) in the Netherlands, says that, contrary to what she first thought when learning about the industry, money is not the problem.
“The money is there,” Xiao tells TNW. However, she adds, investors will not commit as long as the supply and demand chains are not secure.
According to Xiao, aviation can have a substantial impact when it comes to creating a market for green hydrogen. “If they say ‘we will use hydrogen’, especially green hydrogen, they will be a market which people can supply,” she continues. “It will help the supply chain make a decision on equipment, and it will also help get the infrastructure ready.”
Technology without a business case?
In addition, the industry will also be competing for materials to build hydrogen electrolysis production plants — and the renewable energy to run them.
“I think if we fail, we will fail on the renewable energy provision, and not on the technology,” Josef Kallo says. “And this has to go hand in hand. Otherwise, we’re working on the technology but there is no business case because there is no infrastructure and fuel.”
Guillaume Faury, Airbus chief executive, seems to share these concerns. At a company event last year, Faury said that availability or lack of availability of clean hydrogen at the right quantity in the right place at the right price in the second half of the decade was a “big concern.” He further added that a lack of green hydrogen could be a reason for delaying the launch of the ZEROe programme aircraft.
The renewable energy equation
Using renewable energy to produce hydrogen could help solve problems around what is known as intermittency — the unpredictable and fluctuating nature of certain renewable energy sources, such as solar and wind power.
“You can use hydrogen production and hydrogen storage as a grid storage mechanism; you can generate it when the renewable power is abundant on the grid, and then utilise it when you need to on the aircraft,” says Miftakhov.
“That allows you to, in fact, increase the renewable penetration of the grid. We know that we can make it economical, and we can scale it.”
Achieving economies of scale will also bring the cost of renewable hydrogen down, with predictions that the price will drop from the 2020 cost of 5–7$/kg, to ~3$/kg in 2030, and ~2$/kg in 2050. One recent study showed that, taking into account a potential tax on fossil jet fuel and the price of carbon, it could become cheaper to run a hydrogen plane than its kerosene-powered counterpart by 2035.
How aviation can be certain it will get priority when it comes to accessing a limited supply — or all the renewable energy it will require — is another matter.
Aviation’s decarbonisation journey is anything but easy. Nor is it moving at a fast enough pace. With record-breaking aircraft orders happening as we speak, it is clear that neither airlines nor aircraft manufacturers have any intention of curbing the industry’s growth.
With all the challenges that hydrogen-powered aviation still has to face, it may seem like a long shot. But with concerted efforts and the potential for widespread adoption, it could maybe, just maybe, make zero-emission air travel a reality.
A group of 150 NGOs including Human Rights Watch, Amnesty International, Transparency International, and Algorithm Watch has signed a statement addressed to the European Union. In it, they entreat the bloc not only to maintain but enhance human rights protection when adopting the AI Act.
Between the apocalypse-by-algorithm and the cancer-free utopia different camps say the technology could bring, lies a whole spectrum of pitfalls to avoid for the responsible deployment of AI.
As Altman, Musk, Zuckerberg, et al., dive head first into the black box, legislation aiming to at least curb their enthusiasm is on the way. The European Union’s proposed law on artificial intelligence — the AI Act — is the first of its kind by any major regulatory body. Two different camps are claiming that it is either a) crippling Europe’s tech sovereignty or b) not going far enough in curtailing dangerous deployment of AI.
Transparency and redress
The signatories of Wednesday’s collective statement warn that, “Without strong regulation, companies and governments will continue to use AI systems that exacerbate mass surveillance, structural discrimination, centralised power of large technology companies, unaccountable public decision-making, and environmental damage.”
This is no “AI poses risk of extinction” one-liner statement. It includes specific segments of the Act the writers feel must be kept or enhanced. For instance, a “framework of accountability, transparency, accessibility, and redress,” must include the obligation of AI deployers to publish fundamental rights impact assessments, register use in a publicly accessible database, and ensure people affected by AI-made decisions have the right to be informed.
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The NGOs are also taking a strong stance against AI-based public surveillance (such as the one deployed during the coronation of King Charles). They are calling for a full ban on “real-time and post remote biometric identification in publicly accessible spaces, by all actors, without exception.” They also ask that the EU prohibit AI in predictive and profiling systems in law enforcement, as well as migration contexts and emotional recognition systems.
In addition, the letter writers urge lawmakers not to “give into lobbying efforts of big tech companies to circumvent regulation for financial interest,” and uphold an objective process to determine which systems will be classified as high-risk.
The proposed act will divide AI systems into four tiers, depending on the level of risk they pose to health and safety or fundamental rights. The tiers are: unacceptable, high, limited, and minimal.
High risk vs. general purpose AI
Unacceptable are applications such as social scoring systems used by governments, whereas systems used for things like spam filters or video games would be considered minimal risk.
Under the proposed legislation, the EU will allow high-risk systems (for instance those used for medical equipment or autonomous vehicles), but deployers must adhere to strict rules regarding testing, data collection documentation, and accountability frameworks.
The original proposal did not contain any reference to general purpose or generative AI. However, following the meteoric rise of ChatGPT last year, the EU approved last minute amendments to include an additional section.
Business leaders have been hard at work the past few months trying to influence the EU to water down the proposed text. They have been particularly keen on what should be classified as high-risk AI, resulting in much higher costs. Some, such as OpenAI’s Sam Altman, went on a personal charm offensive (throwing a threat or two in the mix).
Others, specifically more than 160 executives from major companies around the world (including Meta, Renault, and Heineken), have also sent a letter to the Commission. In it, they warned that the draft legislation would “jeopardise Europe’s competitiveness and technological sovereignty.”
The European Parliament adopted its negotiating position on the AI Act on June 14, and trilogue negotiations have now begun. These entail discussions between the Parliament, the Commission, and the Council, before they will adopt the final text.
With the law set to establish a global precedent (albeit hopefully one capable of evolving as the technology does), Brussels is, in all likelihood, currently abuzz with solicitous advocates — on behalf of all interested parties.
This week, after nearly three decades of providing Europe access to space, the Ariane 5 heavy-lift rocket completed its final mission. On Wednesday, July 5, at 22: 00 GMT, the rocket took off from the European Space Agency’s (ESA’s) Spaceport in Kourou, French Guiana.
Its final flight launched two payloads into geostationary orbit. The first was the 3,400kg Heinrich-Hertz-Satellit that will test advanced communication technologies on behalf of the German government. The second was the 3,750kg Syracuse 4B satellite belonging to the French military.
Ariane 5’s storied career began back in 1996. Since Wednesday evening, it includes 117 orbital liftoffs. Both satellites were successfully deployed about 30 minutes after launch. Shortly thereafter, Stéphane Israël, CEO of France’s Arianespace which operates the rocket, said, “Ariane 5 is now over. Ariane 5 has perfectly finished its work. It’s really now a legendary launcher. But Ariane 6 is coming.”
Delay for ESA’s SpaceX competitor
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Indeed, the era of the Ariane 5 is over, which leaves Europe in want of a launch vehicle. The construction of its successor, the Ariane 6, has been hit by delays. The more affordable (as far as heavy-launch rockets go) upgraded version, intended to better compete with SpaceX’s Falcon 9, is currently scheduled for its first test launch by the end of the year. If all goes well, it will enter commercial operations in 2024.
The rocket Europe has relied on for smaller payloads (Ariane 5 could carry over 11 tonnes), Italy’s Vega, has also hit technical bumps in the road during its upgrade process. The Vega C had a second failed launch attempt late last year, and remains grounded.
Meanwhile, access to the medium-payload Russian Soyuz has been suspended because, well, Russia went and started a war of aggression against Ukraine at the tail-end of a global health crisis.
Parts of modern life are inescapable. We all use mapping software for directions, check the news on our phones, and read online reviews of products before buying them.
Technology didn’t create these things, but what it has done is democratise them, make them easier to access or add to. Take online reviews. Nowadays, people can share their honest opinions about products and services in a way that, back in the times gone by, would’ve been impossible.
Yet, what the internet giveth, it can, uh, taketh away too?
It didn’t take long for nefarious actors to realise they could exploit this new-found ability technology to flood the market with fake reviews, creating an entirely new industry along the way.
In recent years, much of the discussion around fake reviews has dissipated, but now? They’re back with a vengeance — and it’s all because of AI.
The ascension of large language models (LLMs) like ChatGPT means we’re entering a new era of fake reviews, and governments in Europe and the rest of the world need to act before it’s too late.
AI-written reviews? Who cares?
As pithy as that sounds, it’s a valid question. Fake reviews have been part of online life for almost as long as the internet has existed. Will things really change if it’s sophisticated machines writing them instead of humans?
Spoiler: yes. Yes it will.
The key differentiator is scale. Previously, text-generating software was relatively unsophisticated. What they created was often sloppy and vague, meaning the public could immediately see it was untrustworthy, crafted by a dumb computer rather than a slightly less dumb person.
This meant that for machine-written fake reviews to be successful and trick people, other humans had to be involved with the text. The rise of LLMs and AI means that’s no longer the case.
Using ChatGPT, almost anyone can produce hundreds of fake reviews that, to all intents and purposes, read like they could be written by a real person.
But, again, so what? More fake reviews? Who cares? I put this to Kunal Purohit, Chief Digital Services Officer at Tech Mahindra, an IT consulting firm.
He tells me that “reviews are essential for businesses of any size.” The reason for this is it helps them “build brand recognition and trust with potential customers or prospects.”
This is increasingly important in the modern world, as the competitiveness of the business sector is causing customers to become more aware and demanding of companies.
Now that user experience is a core selling point — and brands prioritise this aspect of their business — Purohit says that bad reviews can shatter organisations’ abilities to do business effectively.
To put that another way, fake reviews aren’t just something that can convince you to buy a well-reviewed book that, in reality, is a bit boring. They can be used for both negative and positive reasons, and, when levelled at a company, can seriously impact that business’ reputation and ability to work.
This is why we — and the EU — must take computer-generated reviews seriously.
But what’s actually going on out there?
At this point, much of the discussion is academic. Yes, we’re aware that AI-written reviews could be a problem, but are they? What’s actually happening?
Purohit tells me that, already, “AI-powered chatbots are being used to create fake reviews on marketplace products.” Despite the platforms’ best efforts, they’ve become inundated with computer-generated reviews.
This is confirmed by Keith Nealon, the CEO of Bazaarvoice, a company that helps retailers show user-generated content on their site. He says he’s seen how “generative AI has recently been used to write fake product reviews,” with the goal being to “increase the volume of reviews for a product with the intent to drive greater conversion.”
AI-written reviews are gaining momentum, but, friends, this is just the beginning.
Long, hard years are on the horizon
The trust we have in reviews is about to be shattered.
Nealon from Bazaarvoice says the use of AI at scale could have “serious implications for the future of online shopping,” especially if we reach a situation where “shoppers can’t trust whether a product review is authentic.”
The temptation to use computer-generated reviews on the business side of things will also only increase.
“We all want our apps to be at the top of the rankings, and we all know one way to get this is through user engagement with reviews,” Simon Bain — CEO of OmniIndex, an encrypted data platform — tells me. “If there’s the option to mass produce these quickly with AI, then some companies are going to take that route, just as some already do with click farms for other forms of user engagement.”
He continues, saying that while the danger of computer-written reviews are bad, the fact this methodology becomes an extra tool for click farms is even worse. Bain foresees a world where AI-generated text can “be combined with other activities like click fraud and mass-produced in a professional way very cheaply.”
What this means is rather than AI-written reviews being a standalone problem, they have the potential to become a huge cog in an even bigger misinformation machine. This could lead to trust in all aspects of online life being eroded.
So… can anything be done?
Hitting back against AI-written reviews
There were two common themes across all the experts I spoke with regarding fighting computer-generated reviews. The first was that it’s going to be tough. And the second? We’re going to need artificial intelligence to fight against… artificial intelligence.
“It can be incredibly difficult to spot AI-written content — especially if it is being produced by professionals,” Bain says. He believes we need to crack down on this practice in the same way we’ve been doing so for similar fraudulent activities: with AI.
According to Bain, this would function by analysing huge pools of data around app use and engagement. This would use tactics like “pattern recognition, natural language processing, and machine learning” to spot fraudulent content.
Purohit and Nealon agree with this, each of them pointing towards the potential AI has to solve its problems in our conversations.
Despite this, it’s Chelsea Ashbrook — Senior Manager, Corporate Digital Experience at Genentech, a biotechnology company — who summed it up best: “Looking into the future, though, we might need to develop new tools and techniques. It is what it is; AI is getting smarter, and so must we.”
The government must get involved
At this stage, we encounter another problem: yes, AI tools can combat computer-generated reviews, but how does this actually work? What can be done?
And this is where governing bodies like the EU come in.
I put this to Ashbook: “They certainly have their work cut out for them,” she says. Ashbrook then suggests one way governments can combat this upcoming plague may be to “establish guidelines that necessitate transparency about the origin of reviews.”
Bain from OmniIndex, on the other hand, mentions the importance of ensuring that existing laws and regulations around elements like “fraud, and cybercrime keep up to date with how [AI] is being used.”
Purohit from Tech Mahindra believes we’re already seeing many positive initiatives and policies from governments and key AI industry professionals around the responsible use of the tech. Despite this, “there are several ways official bodies such as the EU … can prevent [it] from getting out of hand.”
He points towards “increasing research and development, [and] strengthening regulatory frameworks” as two important elements of this strategy.
Beyond that, Purohit believes governments should update consumer protection laws to combat the dangers posed by AI-generated content. This could cover a range of things, including “enforcing penalties for the misuse or manipulation of AI-generated reviews” or “holding platforms accountable for providing accurate and reliable information to consumers.”
There you go, Europe, feel free to use those ideas to get the ball rolling.
AI-written reviews: Here to stay
Want to read the least shocking thing you’ve seen in some time? AI is going to change the world.
Despite that, the topics the press tends to be obsessed with are things like the singularity of a potential AI-driven apocalypse. Which, to be honest, sound far sexier — and drive far more clicks.
But in my mind, it’s the smaller things like AI-written reviews that will have the most impact on our immediate lives.
Fundamentally, society is based on trust, on the idea that there are people around us who share a vague set of similar values. AI being used in these small ways has the potential to undercut that. If we can no longer believe what we see, hear, or read, then we no longer trust anything.
And if that happens? Well, it won’t take long until things start crumbling around us.
This is why governmental bodies like the EU can’t adopt a “wait-and-see” approach to regulating areas as seemingly inconsequential as AI-written reviews. There must be regulation — and it must be fast. Because if we delay too long, it may already be too late.
Yesterday, the Dutch government released an official letter announcing it will allow the tasting of meat and seafood products cultivated from animal cells under specified conditions.
Following in the footsteps of the US and Singapore, the Netherlands is now the first country in Europe to permit tastings of lab-grown meat, a move that is particularly welcome by leading Dutch startups in the field.
Collaborative competition in the lab-grown meat space
Cellular agriculture might not make a huge dent in the food industry for many years yet. However, given time, the breakthrough technology of growing meat in labs can form part of a desperately needed solution to transforming our food systems.
There is no shortage of cultivated meat startups around the world, and in Europe. One of the keys to their success, apart from food safety and energy efficiency, is taste. For omnivores to pick lab-grown meat over that from a slaughtered animal, it needs to deliver when it comes to taste and texture.
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However, up until now, scientists in Europe have faced a tremendous hurdle — they haven’t actually been able to let people try their products. As such, the move from the Dutch government to allow tastings under certain conditions is crucial to moving the budding industry forward.
Lawmakers established the “code of practice” in collaboration with cultivated meat startups Meatable and Mosa Meat, and sector representative HollandBIO.
Maarten Bosch, CEO of Mosa Meat which calls itself a food technology company making the “world’s kindest beef burgers,” called the landmark announcement a “great achievement.”
“Mosa Meat will use these controlled tastings to gather invaluable feedback on our products and to educate key stakeholders about the role cellular agriculture can play in helping Europe meet our food sovereignty and sustainability goals,” Bosch said.
“This is great news for the Netherlands,” said Krijn de Nood, co-founder and CEO of Meatable, with whom TNW sat down for an interview earlier this year. He further added that it meant the country would maintain its pioneering position in the field. “Meatable is looking forward to inviting the first people to try our sausages, dumplings, and pulled pork!”
Following in the footsteps of the US and Singapore
As previously mentioned, the landmark decision makes the Netherlands the first country in Europe to make pre-approved tastings of cultivated meat possible. The government has previously set aside €60mn to build a “cellular agriculture ecosystem” and make the country a hub for the emerging technology. It has also established the organisation Cellular Agriculture Netherlands, which will now be tasked with overseeing the code of practice for tasting approvals.
A little over a week ago, the US approved the sale of chicken made from animal cells from startups Upside Foods and Good Meat, both based in California. Singapore, which was also the location for Meatable’s first public tasting of its cultivated pork products earlier this year, has been way ahead on the regulatory side.
The city-state formed a Novel Food Safety Expert Working Group in March 2020, and approved the first product (cultivated chicken from Eat Just) for sale in November the same year. Meatable has chosen to create a base in Singapore, and over the next five years, the company plans to invest over €60mn and employ more than 50 people there.
Meanwhile, at the beginning of May this year, Mosa Meat opened a new 2,760 square metre scale-up facility in Maastricht in the Netherlands. When it comes to solving one of the key drivers of climate change and halting the killing of more than 70 billion land animals per year, a little healthy competition never hurt.
Spotify founder and CEO Daniel Ek’s preventive healthcare startup just received a very strong vote of confidence from venture capitalists. Earlier today, Neko Health announced it had raised €60mn in a round led by Lakestar and backed by Atomico and General Catalyst.
The funds will be put towards expanding the concept outside of the company’s native Sweden, where it currently operates a private body-scan clinic.
Neko Health, named after the Japanese word for cat, was founded in 2018 by Ek and Hjalmar Nilsonne. After much secrecy, its first clinic opened in February this year in Stockholm. Within two hours, it was fully booked out and 5,000 people were placed on a waiting list.
“I’ve spent more than 10 years exploring the untapped potential of healthcare innovation,” Ek said in a statement. “We are dedicated to building a healthcare system that focuses on prevention and patient care, aiming to serve not just our generation, but those that follow.”
3D body scans
At the clinic, people go through a 3D full-body scan in a minimalist booth that would not look out of place in an episode of Star Trek, fitted with dozens of sensors and powered by, you guessed it, artificial intelligence. In particular, algorithms can immediately detect potential skin conditions and risk of cardiovascular disease.
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Patients (are they still called that in preventative care?) also go through laser scans and an ECG, which, altogether, takes between 10 and 20 minutes. They may not be met by Bones himself after the examinations, but their results are looked over and explained by an actual, human, doctor.
“We have our own nurses, doctors and specialists,” Nilsonne told Bloomberg. “We have dermatologists employed just to review the skin images. There is a doctor on site who can make qualified medical judgments for anything that comes up.”
The price for a Neko Health assessment is €250, and the company has performed over 1,000 scans since launch. Close to 80% of customers have reportedly prepaid for follow-up scans after a year.
AI does indeed hold great potential for disease prevention and early detection — but only if the results are interpretable. It is unclear how much insight Neko Health physicians have into how the algorithm makes its predictions (as in, which factor contributes to the risk of cardiovascular disease so the patient/client can be better informed about what measures to take).
Purpose and ambition
One of the company’s backers is Skype co-founder and founder of Atomico, Niklas Zennström, who will also be taking a seat on the board. He sees enormous potential in the new venture from the man who essentially changed how we consume music.
“Neko Health is exactly the type of mission that gets us excited at Atomico. It’s that rare combination of a firm with a purpose and outsized ambition, and founders with a world class track record,” Zennström said. “They’re solving a problem we can all relate to, with the potential to fundamentally transform global healthcare forever.”
Next month, 50 homeowners in Ireland will start renting out their home electric car charging points to their neighbours with the help of a new app. It’s “the Airbnb of electric vehicle (EV) home chargers,” says GoPlugable co-founder Maebh Reynolds.
The app’s trial launch will be limited to that first group of 50 people who have their own charging point at home, and around 50 people with electric cars who would like to park up and pay to use them. If all goes well, a wider public launch could follow in September or October.
“We are drastically falling behind in terms of public charger availability,” says Reynolds of the charging network in Northern Ireland, as she explains why she and her co-founder decided to develop the app. “For a lot of people, it’s the main reason why they won’t switch to electric vehicles.”
Such is the dearth of charging points that Reynolds says she has heard from individuals in Ireland who are already handing over cash to neighbours with chargers on an ad hoc basis, just so they can juice up their EV. In the GoPlugable app, such neighbours are defined as “hosts,” and the platform is designed to help them manage payments and advertise their charging point to more EV owners in their area.
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To date, Belfast-based GoPlugable has raised £50,000 via competitions and grants, and the company has a headcount of two co-founders and two interns.
In the Republic, 80% of charging occurs at home, which suggests a severe lack of public charging infrastructure. The Irish Electric Vehicle Association estimates that there are around 2,000 public chargers in the country – but not many of them are rapid chargers.
GoPlugable’s approach is based on opening up access to domestic chargers in communities in Northern Ireland and the Republic of Ireland. Hosts will be able to set whatever price they like for, say, a 60-minute charge, says Reynolds, and EV owners will have to go through identity verification and submit their vehicle registration to the app before being able to book a slot.
This might be convenient if you live near someone with a charger who’s willing to rent it out – but what if you just need some power, quickly, while out and about?
“There needs to be some good on-street solutions, possibly some good local hubs,” says Jade Edwards, head of insights at Zapmap, which has charted the location of thousands of public chargers around the island of Ireland.
If hubs are the answer, someone is going to have to build them. Weev, a Belfast-based startup recently received £50 million in funding from UK energy firm Octopus to greatly scale up the EV charging network in public areas in Northern Ireland. The firm will focus on establishing hub-style sites with multiple chargers, including at locations along major arterial routes.
“We have about 30 sites at the moment with 70 public chargers,” says Weev chief executive Philip Rainey. “Moving from that position to having over 3,000 chargers around the province is the challenge.”
Don’t make me wait
Weev wants to achieve this in just three years and the vast majority of chargers will be rapid chargers, he emphasises. The devices are popular with users because they let them power up their vehicles even while making a quick visit to a shop or while attending a work event at a hotel, for example. The company currently has a headcount of just over 20 people but is planning to increase this to 50 during the next 12 months.
One huge hurdle in Northern Ireland, according to the Electric Vehicle Association Northern Ireland (EVANI), a non-profit, is the sheer cost of setting up new connection infrastructure whenever someone decides to build an EV charging hub.
Unlike the rest of the UK or Ireland, in Northern Ireland, installers must sometimes stump up 100% of the funds required for upgrading the electricity network in the area in order to connect the new chargers to it. Elsewhere, such costs are often “socialised” or spread across multiple users of the network.
It is a kind of “first mover disadvantage”, argues Mark McCall, EVANI co-founding director and chairman: “Not only does that affect EVs, it affects connection of wind turbines and heat pumps, solar — all these low-carbon technologies.”
Depending on the scale and location of the hub, it could mean that the price tag for installing it runs into the millions whereas, in Great Britain, the same hub might only cost a few hundred thousand pounds to set up, EVANI suggests.
TNW asked NIE Networks, which owns the electricity network in Northern Ireland, for comment on this situation but did not receive a response.
Charging ahead
Rainey says that Weev intends to be “strategic” about where it sites new hubs, and will piggyback on under-used electricity network infrastructure at certain locations, to avoid excessive charges for new connections.
Meanwhile, in the Republic of Ireland, there is also a huge push to improve the public EV charging network, says Ricky Hill, Ireland Country Manager at Monta, a Danish startup that has developed software to help charging point operators manage their devices.
“We know we need to put more in because the rate that EVs are being bought now is really increasing,” he says, adding that Monta covers just under 3,000 charging points across the island of Ireland. Within 18 months, that number should rise to between 17,000 and 20,000 chargers, estimates Hill. Monta employs 170 people and has raised €50 million to date.
The company’s software gives operators a live view of available charging points on their own network, including whether a specific charger is currently in use, and any indications of downtime.
In the near future, the platform will introduce new features such as smart charging based on variable energy prices, says Hill. In total, Monta helps to manage 90,000 chargers, most of which are in Europe, where growth of EV charging infrastructure has, in general, been “phenomenal” lately, says Hill.
Ireland might have been slow off the mark — but it now seems ready to join the EV party in earnest.
New EV registrations across Ireland since 2013
Year
Northern Ireland
Republic of Ireland
2013
86
56
2014
223
268
2015
436
604
2016
502
704
2017
551
986
2018
589
2,056
2019
579
5,115
2020
1,680
7,271
2021
3,779
17,327
2022
5,947
23,928
Source: Electric Vehicle Association Northern Ireland (EVANI) / UK Department for Transport / Irish Electric Vehicle Association (IEVA)
In a world scorched by climate change, cooling technology is far from a luxury.It saves lives, keeps food fresh and ensures comfort at home or in the office. Ten new air conditioners are to be sold every second between now and 2050,according to the International Energy Agency.
But all those machines, running for hours on end, gobble up vast quantities of electricity. These devices also tend to contain refrigerant gases that are many thousands of times more damaging in terms of global warming potential than CO2. The gasesgradually leak, including after old air conditioning units or fridges are thrown away.
Ironically, then, cooling ourselves down to survive the climate crisis could actually make the problem far worse. That’s why there are multiple startups in Europe, as well as around the world, investigating new technologies that could make cooling much more efficient than it is today. And they are coming up with some unusual ideas.
No fluids, no leaks
At a lab in Cambridge, Xavier Moya, co-founder of Barocal, has a prototype machine that applies pressure to plastic crystals – lattices of organic molecules. This produces a strong cooling effect, dropping temperatures by, say, 20˚C or 30˚C.
“We are not using a gas, so it’s not going to leak,” says Moya. Barocal currently has six employees and has raised £1.5 million in funding.
The technology relies on the fact that molecules in the solid refrigerant are naturally spinning but when pressure is applied, they stop. “When you remove pressure, the molecules want to rotate again and they need to absorb energy – this is why they cool down,” says Moya.
He adds that the process is a little bit like what happens inside liquid crystal displays. Such displays contain molecules thatchange their orientation when an electric field is applied, so you can see numbers appear on your calculator screen, for example.
Barocal’s solid refrigerant could be used inside air conditioners or fridges, and on either a domestic or commercial scale, Moya says. He claims the system will be extremely efficient. In cooling and heating systems, one kilowatt hour (kWh) of electricity is often used to produce multiple kilowatt hours of thermal energy – known as the coefficient of performance (COP). Modern heat pumps, for instance, might get you a COP of 3 at home, which means 3 kWh of heat resulting from every kWh of electricity consumed.
“We are expecting efficiencies that are twice or more,” says Moya, though he adds that his firm is still years away from releasing a commercial product.
Another startup that aims to do away with refrigerant fluids is Dynamic Air Cooling, in Poland. The firm employs 13 people and has raised €3.5 million in funding, €2.3 million of which has been in the form of grants.
‘Mini tornado’
Co-founder and chief executive Pavel Panasjuk says his team came up with the idea more or less by accident when experimenting with the same technology used in jet engines.
“We created a process which is very similar to a mini tornado,” he says. It’s the twisting and spinning of the air that achieves a cooling effect since it converts thermal energy in the air to kinetic energy instead, he explains. The system can reliably push temperatures down by about 45˚C and in experiments this has worked from starting points ranging from 0˚C to 35˚C or so, adds Panasjuk.
One tricky aspect is that, currently, there’s no finalised method of determining a specific output temperature, so the team is working on a control unit to do that. “There is a solution,” hints Panasjuk, who adds that the system should achieve a COP of around 4.
If all engineering challenges are dealt with, he adds that Dynamic Air Cooling hopes to have a commercial product ready in as little as one year from today. The firm is targeting industrial refrigeration for food storage and transport.
Magnotherm, in Germany, is also determined to make fridges greener but with a totally different kind of technology. Timur Sirman, co-founder and managing director, explains that his startup’s device relies on rotating magnets. Imagine two of them, like burger buns, above and below the “burger”, which in this case is a special iron alloy full of pores, through which water may be pumped. The magnetic field created by the rotating magnets has the effect of cooling the metal alloy, and therefore any water that passes across it.
The quest for efficiency
The company, which has 32 members of staff and has raised €6.3 million to date, already has a small commercial product – a fridge that it rents out to event organisers. The fridge, dubbed Polaris, can hold between 100 and 200 drinks, says Sirman, but only has a COP of 1, which isn’t very efficient. However, this can be solved by making a bigger fridge, he adds.
“The cooling power scales linearly with the amount of material that you put inside,” says Sirman. So with the same motors and water pump, but more of the porous iron alloy, the team hopes to achieve more cooling and a COP of up to 5 in 2024.
In principle, the same technology could be used in an air conditioning system, though that is not Magnotherm’s focus at present. The hope is that their system will be used in commercial fridges, in a modular unit that can be taken out and placed into a new fridge whenever the customer, for instance a supermarket, decides to update their hardware.
It’s “fantastic” to see so many innovations in the field of cooling, says Nicole Miranda, a researcher on the Future of Cooling Programme at the Oxford Martin School, part of the University of Oxford. She emphasises that, in the coming years, passive cooling techniques – from textiles that keep our bodies cool to increased shade in city centres – will be just as important as technologies that require electricity to work.
But the demand for air conditioners and fridges really will be huge across the world, she adds, so it’s important to develop sustainable systems now that will not guzzle excessive amounts of energy, or be constructed from materials that have a high carbon footprint.
Consider also the many homes around Europe that were never designed to keep out excessive summer heat. And it’s not yet clear that the energy systems in such countries will be able to cope with booming demand for cooling tech in the coming years.
“It’s an easy solution to just go to a shop and get an air conditioner,” says Miranda. “That’s a huge risk for those places’ electrical networks.”
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Linnea is the senior editor at TNW, having joined in April 2023. She has a background in international relations and covers clean and climat Linnea is the senior editor at TNW, having joined in April 2023. She has a background in international relations and covers clean and climate tech, AI and quantum computing. But first, coffee.
By travelling on modern day cruise ships, we inevitably leave our (carbon) footprint behind, in an ironic twist of fate destroying the very nature we have come so far to admire.
That could soon change, at least along the magnificent fjord landscape of Norway. Weeks before its 130th anniversary, cruise company Hurtigruten has revealed the concept design for its very first zero-emission ship.
Cruise ships are among the most polluting means of travel. They utilise enormous amounts of fuel, and generate a ridiculous amount of waste. Noise pollution from the engines disturbs marine life, harming the sensitive hearing of dolphins and killer whales, and destroying entire ecosystems.
Meanwhile, some economies rely on cruise ships and their passengers. Norway, as a whole, may not be entirely dependent on income from Hurtigruten. However, the communities along the route count on regular visits from the cruise ships for their livelihood.
Batteries supplemented by solar and wind
Enter Sea Zero, “the world’s most energy-efficient cruise ship,” according to Hurtigruten and its 12 maritime partners for the project. The ship will feature 60 watt batteries that will be charged with renewable energy (while Norway is a huge oil and gas exporter, 98% of domestic energy consumption comes from renewables) while in port.
This will be supplemented with wind and solar energy from retractable sails with solar panels, to charge the batteries while cruising. These will extend to a maximum height of 50 metres with 1500m² of photovoltaic panels and a wind surface of 750m².
Sea Zero will also feature what the company refers to as “other firsts,” including artificial intelligence manoeuvring, mimicking that of an aeroplane cockpit. Other novel additions include contra-rotating propellers, and multiple retractable thrusters.
In order to meet the 2030 launch target the company has set for itself, the 135-metre long streamlined design has to enter construction in 2027 at the latest. Current R&D is focused on battery production, propulsion technology, hull design, and sustainable building practices.
“Following a rigorous feasibility study, we have pinpointed the most promising technologies for our groundbreaking future cruise ships,” said Hedda Felin, CEO of Hurtigruten Norway. “We are committed to delivering a ship that surpasses all others in terms of energy efficiency and sustainability within just a few years.”
Hospitality makes up 50% of energy consumption
The 500 guests across the 270 cabins (served by a crew of 99) will be invited to reduce their own energy consumption through an interactive app. Hurtigruten says it will also be “crucial” to develop new technologies for currently energy-intensive onboard hotel services.
Currently, only 0.1% of the world’s ships use zero-emission technology. A large cruise ship can have the carbon footprint of 12,000 cars. And yet, according to figures from the Cruise Lines International Association (CLIA), the industry will see record highs in both passengers and revenue this year. Furthermore, by 2026, passenger numbers are set to grow to 12% above pre-COVID levels.
If there is to be anything left to admire as we cruise by (unless, of course, you are only in it for the aquatheaters, the on-deck cocktail bar, and the improv), we need more initiatives like Sea Zero, and fast. Although, of course, if Norway keeps up its oil and gas production, zero-emissions cruise ships may be a mere blip in the ocean.
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