apple m4

m4-ipad-pro-review:-well,-now-you’re-just-showing-off

M4 iPad Pro review: Well, now you’re just showing off

The back of an iPad with its Apple logo centered

Enlarge / The 2024, M4-equipped 13-inch iPad Pro.

Samuel Axon

The new iPad Pro is a technical marvel, with one of the best screens I’ve ever seen, performance that few other machines can touch, and a new, thinner design that no one expected.

It’s a prime example of Apple flexing its engineering and design muscles for all to see. Since it marks the company’s first foray into OLED beyond the iPhone or Watch, and the first time a new M-series chip has debuted on something other than a Mac, it comes across as a tech demo for where the company is headed beyond just tablets.

Still, it remains unclear why most people would spend one, two, or even three thousand dollars on a tablet that, despite its amazing hardware, does less than a comparably priced laptop—or at least does it a little more awkwardly, even if it’s impressively quick and has a gorgeous screen.

Specifications

There are some notable design changes in the 2024 iPad Pro, but really, it’s all about the specs—and it’s a more notable specs jump than usual in a couple of areas.

M4

First up, there’s the M4 chip. The previous iPad Pro had an M2 chip, and the latest Mac chip is the M3, so not only did the iPad Pro jump two whole generations, but this is the first time it has debuted the newest iteration of Apple Silicon. (Previously, new M-series chips launched on the Mac first and came to the iPad Pro a few months later.)

Using second-generation 3 nm tech, the M4’s top configuration has a 10-core CPU, a 10-core GPU, and a 16-core NPU. In that configuration, the 10-core CPU has four performance cores and six efficiency cores.

A lower configuration of the M4 has just nine CPU cores—three performance and six efficiency. Which one you get is tied to how much storage you buy. 256GB and 512GB models get nine CPU cores, while 1TB and 2TB get 10. Additionally, the two smaller storage sizes have 8GB of RAM to the larger ones’ 16GB.

This isn’t the first time Apple has tied RAM to storage configurations, but doing that with CPU cores is new for the iPad. Fortunately, the company is upfront about all this in its specs sheet, whereas the RAM differentiation wasn’t always clear to buyers in the past. (Both configurations claim 120GB/s memory bandwidth, though.)

Can the M4 help the iPad Pro bridge the gap between laptop and tablet? Mostly, it made me excited to see the M4 in a laptop.

Enlarge / Can the M4 help the iPad Pro bridge the gap between laptop and tablet? Mostly, it made me excited to see the M4 in a laptop.

Samuel Axon

Regardless of the specific configuration, the M4 promises substantially better CPU and GPU performance than the M2, and it supports hardware-accelerated ray-tracing via Metal, which some games and applications can take advantage of if developers put in the work to make it happen. (It looked great in a demo of Diablo Immortal I saw, but it’s unclear how often we’ll actually see it in the wild.)

Apple claims 1.5x faster CPU performance than the M2 and up to 4x faster graphics performance specifically on applications that involve new features like ray-tracing or hardware-accelerated mesh shading. It hasn’t made any specific GPU performance claims beyond those narrow cases.

A lot of both Apple’s attention and that of the media is focused on the Neural Engine, which is what Apple calls the NPU in the M-series chips. That’s because the company is expected to announce several large language model-based AI features in iOS, macOS, and iPadOS at its developer conference next month, and this is the chip that will power some of that on the iPad and Mac.

Some neat machine-learning features are already possible on the M4—you can generate audio tracks using certain instruments in your Logic Pro projects, apply tons of image optimizations to photos with just a click or two, and so on.

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Apple announces M4 with more CPU cores and AI focus, just months after M3

it’s one more —

Aggressive update schedule is a major departure for Apple Silicon.

Apple's M4 chip in the new iPad Pro. It follows the M3 by just a few months.

Enlarge / Apple’s M4 chip in the new iPad Pro. It follows the M3 by just a few months.

Apple

In a major shake-up of its chip roadmap, Apple has announced a new M4 processor for today’s iPad Pro refresh, barely six months after releasing the first MacBook Pros with the M3 and not even two months after updating the MacBook Air with the M3.

Apple says the M4 includes “up to” four high-performance CPU cores, six high-efficiency cores, and a 10-core GPU. Apple’s high-level performance estimates say that the M4 has 50 percent faster CPU performance and four times as much graphics performance. Like the GPU in the M3, the M4 also supports hardware-accelerated ray-tracing to enable more advanced lighting effects in games and other apps. Due partly to its “second-generation” 3 nm manufacturing process, Apple says the M4 can match the performance of the M2 while using just half the power.

As with so much else in the tech industry right now, the M4 also has an AI focus; Apple says it’s beefing up the 16-core Neural Engine (Apple’s equivalent of the Neural Processing Unit that companies like Qualcomm, Intel, AMD, and Microsoft have been pushing lately). Apple says the M4 runs up to 38 trillion operations per second (TOPS), considerably ahead of Intel’s Meteor Lake platform, though a bit short of the 45 TOPS that Qualcomm is promising with the Snapdragon X Elite and Plus series. The M3’s Neural Engine is only capable of 18 TOPS, so that’s a major step up for Apple’s hardware.

Apple’s chips since 2017 have included some version of the Neural Engine, though to date, those have mostly been used to enhance and categorize photos, perform optical character recognition, enable offline dictation, and do other oddities. But it may be that Apple needs something faster for the kinds of on-device large language model-backed generative AI that it’s expected to introduce in iOS and iPadOS 18 at WWDC next month.

The wait between the M1 and M2 and the wait between the M2 and M3 were each about a year and a half. With as few technical details as Apple has announced, it’s tough to know what to make of the faster turnaround between the M3 and M4. It could be that the M3 was behind schedule and the M4 was on time or ahead; it could also be that the M4 is a relatively modest architectural update to the M3. We’ll need to test the hardware ourselves to determine exactly how the M3 and M4 stack up to each other.

The fast introduction of the M4 makes it a little clearer why Apple might choose not to update devices like the Mac mini with an M3 chip. Either the M3 processor generation will be uncommonly short, or Apple plans to sell a mix of M3 and M4 devices this year.

Apple announces M4 with more CPU cores and AI focus, just months after M3 Read More »

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What to expect from Apple’s May 7 “Let loose” event

A colorful Apple log with an Apple Pencil inside it, with the copy

Enlarge / The promotional image for Apple’s May 7 event.

Apple

On May 7, Apple will host a product announcement event at 9 am ET. Labeled “Let loose,” we expect it will focus on new iPads and iPad accessories.

We won’t be liveblogging the stream, but you can expect some news coverage as it happens. Below, we’ll go over our educated guesses about why Apple might be doing this.

Why hold an event now?

It’s unusual for Apple to host an event shortly before WWDC. New products debut at that event all the time, so if it’s just a faster chip and a nicer screen for the iPad Pro and iPad Air, why not wait until June?

We’re not completely sure what the answer is, but we can make educated guesses.

Apple has been criticized by commentators over the past few weeks for three things. First, iPads have not been selling well. Second: While the Vision Pro introduced a new product category that may grow over time, its initial launch didn’t sell that well. Lastly, Apple is perceived by many as way, way behind on generative AI tech, which is already transforming other companies. There have also been rumors that Microsoft might announce a new silicon that will be fiercely competitive with Apple Silicon for AI tasks, and Microsoft’s chips could be announced at a planned event between May 7 and the start of WWDC.

Given all that, our best guess is that Apple wants to focus its messaging—and the time window for that messaging—on the right targets without muddying the message by trying to address everything at once.

Talking about the iPad’s challenges while also preempting Microsoft with a new chip announcement could be Apple’s focus for this event. Getting those things out of the way now would allow WWDC and its new operating system announcements to focus heavily on AI, which is the bigger question the company is looking to answer.

What new iPads might look like

Given that an Apple Pencil is in the event’s promotional image—a much more explicit hint than Apple usually provides—there’s no question iPads will be a focus.

As is often the case these days, we have a plethora of leaks, supply chain reports, and, of course, insider reporting at sites like Bloomberg and The Information to give us a rough idea of what to expect from Apple’s new hardware.

iPad Pro

It’s likely that the star of the show will be a significant redesign of the iPad Pro for the 11-inch and 12.9-inch sizes.

Both are rumored to get OLED displays, a huge step up over the LCD display in the current 11-inch iPad Pro. The 12.9-inch iPad Pro has a MiniLED display, which competes directly with OLED in the consumer TV space, so it won’t be as big a leap for that device, but we can still expect better contrast and richer colors.

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Apple reportedly plans M4 Mac mini for late 2024 or early 2025, skipping the M3

leapfrog —

But this would be a faster turnaround time than we saw for the M3 or the M2.

The M2 Pro Mac mini.

Enlarge / The M2 Pro Mac mini.

Andrew Cunningham

Bloomberg’s Mark Gurman thinks that Apple’s M4 chips for Macs are coming sooner rather than later—possibly as early as “late this year,” per a report from earlier this month. Now Gurman says Apple could completely skip the M3 generation for some Macs, most notably the Mac mini.

To be clear, Gurman doesn’t have specific insider information confirming that Apple is planning to skip the M3 mini. But based on Apple’s alleged late-2024-into-early-2025 timeline for the M4 mini, he believes that it’s “probably safe to say” that there’s not enough space on the calendar for an M3 mini to be released between now and then.

This wouldn’t be the first time an Apple Silicon Mac had skipped a chip generation—the 24-inch iMac was never updated with the M2, instead jumping directly from the M1 to the M3. The Mac Pro also skipped the M1 series, leapfrogging from Intel chips to the M2.

But if the M4 does come out by the end of 2024, it would be a much faster turnaround than we’ve seen for other Apple Silicon chips so far. Roughly a year and a half passed between the introduction of the first M1 Macs in late 2020 and the first M2 Macs in the summer of 2022; about the same amount of time passed between mid-2022 and the late-2023 introduction of the first M3 Macs. If Apple holds to a more typical 18-month gap between the first M3 Macs and the first M4 Macs, there’s still plenty of time for an M3-based Mac mini refresh to be released.

Apple last updated the Mac mini in January of 2022, replacing the M1 model with an M2 version and introducing a new variant with an M2 Pro chip that included more Thunderbolt ports, better external display support, and better CPU and GPU performance. Most of Apple’s desktops—both Mac minis, as well as the Mac Studio and Mac Pro—are still using Apple’s M2 chips, while all of the laptops and the iMac have gotten an M3 refresh at this point.

Gurman’s previous reporting on the M4 suggests that it will be an “AI-focused” chip series, which probably means that it will beef up the processors’ Neural Engine to power the on-device generative AI features that are expected to come with iOS 18 and Apple’s other major operating system updates this year. Apple already has a head start on the PC ecosystem in this respect—all of the M-series chips and A-series chips going all the way back to 2017’s A11 Bionic have included a version of the Neural Engine. Intel and AMD’s processors have only begun to include similar neural processing units (NPUs) within the last year or so.

Gurman hasn’t reported on the M4 series’ specifications, but he has said it will include at least three performance tiers: a base model codenamed “Donan,” a midrange version codenamed “Brava,” and a high-end model codenamed “Hidra.” It remains to be seen which of these chips would replace the Pro, Max, and Ultra processors in current-generation M2 and M3 Macs.

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