ai search

Enough is enough—I dumped Google’s worsening search for Kagi

AI, AI assistant, ai search, degoogle, Features, Google, google search, kagi, kagi search, screwyoogle, search, search engines, SEO, Tech / Mike M. / August 5, 2025

I like how the search engine is the product instead of me.

“Won’t be needing this anymore!” Credit: Aurich “The King” Lawson

Mandatory AI summaries have come to Google, and they gleefully showcase hallucinations while confidently insisting on their truth. I feel about them the same way I felt about mandatory G+ logins when all I wanted to do was access my damn YouTube account: I hate them. Intensely.

But unlike those mandatory G+ logins—on which Google eventually relented before shutting down the G+ service—our reading of the tea leaves suggests that, this time, the search giant is extremely pleased with how things are going.

Fabricated AI dreck polluting your search? It’s the new normal. Miss your little results page with its 10 little blue links? Too bad. They’re gone now, and you can’t get them back, no matter what ephemeral workarounds or temporarily functional flags or undocumented, could-fail-at-any-time URL tricks you use.

And the galling thing is that Google expects you to be a good consumer and just take it. The subtext of the company’s (probably AI-generated) robo-MBA-speak non-responses to criticism and complaining is clear: “LOL, what are you going to do, use a different search engine? Now, shut up and have some more AI!”

But like the old sailor used to say: “That’s all I can stands, and I can’t stands no more.” So I did start using a different search engine—one that doesn’t constantly shower me with half-baked, anti-consumer AI offerings.

Out with Google, in with Kagi.

What the hell is a Kagi?

Kagi was founded in 2018, but its search product has only been publicly available since June 2022. It purports to be an independent search engine that pulls results from around the web (including from its own index) and is aimed at returning search to a user-friendly, user-focused experience. The company’s stated purpose is to deliver useful search results, full stop. The goal is not to blast you with AI garbage or bury you in “Knowledge Graph” summaries hacked together from posts in a 12-year-old Reddit thread between two guys named /u/WeedBoner420 and /u/14HitlerWasRight88.

Kagi’s offerings (it has a web browser, too, though I’ve not used it) are based on a simple idea. There’s an (oversimplified) axiom that if a good or service (like Google search, for example, or good ol’ Facebook) is free for you to use, it’s because you’re the product, not the customer. With Google, you pay with your attention, your behavioral metrics, and the intimate personal details of your wants and hopes and dreams (and the contents of your emails and other electronic communications—Google’s got most of that, too).

With Kagi, you pay for the product using money. That’s it! You give them some money, and you get some service—great service, really, which I’m overall quite happy with and which I’ll get to shortly. You don’t have to look at any ads. You don’t have to look at AI droppings. You don’t have to give perpetual ownership of your mind-palace to a pile of optioned-out tech bros in sleeveless Patagonia vests while you are endlessly subjected to amateur AI Rorschach tests every time you search for “pierogis near me.”

How much money are we talking?

I dunno, about a hundred bucks a year? That’s what I’m spending as an individual for unlimited searches. I’m using Kagi’s “Professional” plan, but there are others, including a free offering so that you can poke around and see if the service is worth your time.

image of kagi billing panel — This is my account’s billing page, showing what I’ve paid for Kagi in the past year. (By the time this article runs, I’ll have renewed my subscription!) Credit: Lee Hutchinson

I’d previously bounced off two trial runs with Kagi in 2023 and 2024 because the idea of paying for search just felt so alien. But that was before Google’s AI enshittification rolled out in full force. Now, sitting in the middle of 2025 with the world burning down around me, a hundred bucks to kick Google to the curb and get better search results feels totally worth it. Your mileage may vary, of course.

The other thing that made me nervous about paying for search was the idea that my money was going to enrich some scumbag VC fund, but fortunately, there’s good news on that front. According to the company’s “About” page, Kagi has not taken any money from venture capitalist firms. Instead, it has been funded by a combination of self-investment by the founder, selling equity to some Kagi users in two rounds, and subscription revenue:

Kagi was bootstrapped from 2018 to 2023 with ~$3M initial funding from the founder. In 2023, Kagi raised $670K from Kagi users in its first external fundraise, followed by $1.88M raised in 2024, again from our users, bringing the number of users-investors to 93… In early 2024, Kagi became a Public Benefit Corporation (PBC).

What about DuckDuckGo? Or Bing? Or Brave?

Sure, those can be perfectly cromulent alternatives to Google, but honestly, I don’t think they go far enough. DuckDuckGo is fine, but it largely utilizes Bing’s index; and while DuckDuckGo exercises considerable control over its search results, the company is tied to the vicissitudes of Microsoft by that index. It’s a bit like sitting in a boat tied to a submarine. Sure, everything’s fine now, but at some point, that sub will do what subs do—and your boat is gonna follow it down.

And as for Bing itself, perhaps I’m nitpicky [Ed. note: He is!], but using Bing feels like interacting with 2000-era MSN’s slightly perkier grandkid. It’s younger and fresher, yes, but it still radiates that same old stanky feeling of taste-free, designed-by-committee artlessness. I’d rather just use Google—which is saying something. At least Google’s search home page remains uncluttered.

Brave Search is another fascinating option I haven’t spent a tremendous amount of time with, largely because Brave’s cryptocurrency ties still feel incredibly low-rent and skeevy. I’m slowly warming up to the Brave Browser as a replacement for Chrome (see the screenshots in this article!), but I’m just not comfortable with Brave yet—and likely won’t be unless the company divorces itself from cryptocurrencies entirely.

More anonymity, if you want it

The feature that convinced me to start paying for Kagi was its Privacy Pass option. Based on a clean-sheet Rust implementation of the Privacy Pass standard (IETF RFCs 9576, 9577, and 9578) by Raphael Robert, this is a technology that uses cryptographic token-based auth to send an “I’m a paying user, please give me results” signal to Kagi, without Kagi knowing which user made the request. (There’s a much longer Kagi blog post with actual technical details for the curious.)

To search using the tool, you install the Privacy Pass extension (linked in the docs above) in your browser, log in to Kagi, and enable the extension. This causes the plugin to request a bundle of tokens from the search service. After that, you can log out and/or use private windows, and those tokens are utilized whenever you do a Kagi search.

image of a kagi search with privacy pass enabled — Privacy pass is enabled, allowing me to explore the delicious mystery of pierogis with some semblance of privacy. Credit: Lee Hutchinson

The obvious flaw here is that Kagi still records source IP addresses along with Privacy Pass searches, potentially de-anonymizing them, but there’s a path around that: Privacy Pass functions with Tor, and Kagi maintains a Tor onion address for searches.

So why do I keep using Privacy Pass without Tor, in spite of the opsec flaw? Maybe it’s the placebo effect in action, but I feel better about putting at least a tiny bit of friction in the way of someone with root attempting to casually browse my search history. Like, I want there to be at least a SQL JOIN or two between my IP address and my searches for “best Mass Effect alien sex choices” or “cleaning tips for Garrus body pillow.” I mean, you know, assuming I were ever to search for such things.

What’s it like to use?

Moving on with embarrassed rapidity, let’s look at Kagi a bit and see how using it feels.

My anecdotal observation is that Kagi doesn’t favor Reddit-based results nearly as much as Google does, but sometimes it still has them near or at the top. And here is where Kagi curb-stomps Google with quality-of-life features: Kagi lets you prioritize or de-prioritize a website’s prominence in your search results. You can even pin that site to the top of the screen or block it completely.

This is a feature I’ve wanted Google to get for about 25 damn years but that the company has consistently refused to properly implement (likely because allowing users to exclude sites from search results notionally reduces engagement and therefore reduces the potential revenue that Google can extract from search). Well, screw you, Google, because Kagi lets me prioritize or exclude sites from my results, and it works great—I’m extraordinarily pleased to never again have to worry about Quora or Pinterest links showing up in my search results.

Further, Kagi lets me adjust these settings both for the current set of search results (if you don’t want Reddit results for this search but you don’t want to drop Reddit altogether) and also globally (for all future searches):

image of kagi search personalization options — Goodbye forever, useless crap sites. Credit: Lee Hutchinson

Another tremendous quality-of-life improvement comes via Kagi’s image search, which does a bunch of stuff that Google should and/or used to do—like giving you direct right-click access to save images without having to fight the search engine with workarounds, plugins, or Tampermonkey-esque userscripts.

The Kagi experience is also vastly more customizable than Google’s (or at least, how Google’s has become). The widgets that appear in your results can be turned off, and the “lenses” through which Kagi sees the web can be adjusted to influence what kinds of things do and do not appear in your results.

If that doesn’t do it for you, how about the ability to inject custom CSS into your search and landing pages? Or to automatically rewrite search result URLs to taste, doing things like redirecting reddit.com to old.reddit.com? Or breaking free of AMP pages and always viewing originals instead?

Image of kagi custom css field — Imagine all the things Ars readers will put here. Credit: Lee Hutchinson

Is that all there is?

Those are really all the features I care about, but there are loads of other Kagi bits to discover—like a Kagi Maps tool (it’s pretty good, though I’m not ready to take it up full time yet) and a Kagi video search tool. There are also tons of classic old-Google-style inline search customizations, including verbatim mode, where instead of trying to infer context about your search terms, Kagi searches for exactly what you put in the box. You can also add custom search operators that do whatever you program them to do, and you get API-based access for doing programmatic things with search.

A quick run-through of a few additional options pages. This is the general customization page. Lee Hutchinson

I haven’t spent any time with Kagi’s Orion browser, but it’s there as an option for folks who want a WebKit-based browser with baked-in support for Privacy Pass and other Kagi functionality. For now, Firefox continues to serve me well, with Brave as a fallback for working with Google Docs and other tools I can’t avoid and that treat non-Chromium browsers like second-class citizens. However, Orion is probably on the horizon for me if things in Mozilla-land continue to sour.

Cool, but is it any good?

Rather than fill space with a ton of comparative screenshots between Kagi and Google or Kagi and Bing, I want to talk about my subjective experience using the product. (You can do all the comparison searches you want—just go and start searching—and your comparisons will be a lot more relevant to your personal use cases than any examples I can dream up!)

My time with Kagi so far has included about seven months of casual opportunistic use, where I’d occasionally throw a query at it to see how it did, and about five months of committed daily use. In the five months of daily usage, I can count on one hand the times I’ve done a supplementary Google search because Kagi didn’t have what I was looking for on the first page of results. I’ve done searches for all the kinds of things I usually look for in a given day—article fact-checking queries, searches for details about the parts of speech, hunts for duck facts (we have some feral Muscovy ducks nesting in our front yard), obscure technical details about Project Apollo, who the hell played Dupont in Equilibrium (Angus Macfadyen, who also played Robert the Bruce in Braveheart), and many, many other queries.

Image of Firefox history window showing kagi searches for july 22 — A typical afternoon of Kagi searches, from my Firefox history window. Credit: Lee Hutchinson

For all of these things, Kagi has responded quickly and correctly. The time to service a query feels more or less like Google’s service times; according to the timer at the top of the page, my Kagi searches complete in between 0.2 and 0.8 seconds. Kagi handles misspellings in search terms with the grace expected of a modern search engine and has had no problem figuring out my typos.

Holistically, taking search customizations into account on top of the actual search performance, my subjective assessment is that Kagi gets me accurate, high-quality results on more or less any given query, and it does so without festooning the results pages with features I find detractive and irrelevant.

I know that’s not a data-driven assessment, and it doesn’t fall back on charts or graphs or figures, but it’s how I feel after using the product every single day for most of 2025 so far. For me, Kagi’s search performance is firmly in the “good enough” category, and that’s what I need.

Kagi and AI

Unfortunately, the thing that’s stopping me from being completely effusive in my praise is that Kagi is exhibiting a disappointing amount of “keeping-up-with-the-Joneses” by rolling out a big ‘ol pile of (optional, so far) AI-enabled search features.

A blog post from founder Vladimir Prelovac talks about the company’s use of AI, and it says all the right things, but at this point, I trust written statements from tech company founders about as far as I can throw their corporate office buildings. (And, dear reader, that ain’t very far).

image of kagi ai features — No thanks. But I would like to exclude AI images from my search results, please. Credit: Lee Hutchinson

The short version is that, like Google, Kagi has some AI features: There’s an AI search results summarizer, an AI page summarizer, and an “ask questions about your results” chatbot-style function where you can interactively interrogate an LLM about your search topic and results. So far, all of these things can be disabled or ignored. I don’t know how good any of the features are because I have disabled or ignored them.

If the existence of AI in a product is a bright red line you won’t cross, you’ll have to turn back now and find another search engine alternative that doesn’t use AI and also doesn’t suck. When/if you do, let me know, because the pickings are slim.

Is Kagi for you?

Kagi might be for you—especially if you’ve recently typed a simple question into Google and gotten back a pile of fabricated gibberish in place of those 10 blue links that used to serve so well. Are you annoyed that Google’s search sucks vastly more now than it did 10 years ago? Are you unhappy with how difficult it is to get Google search to do what you want? Are you fed up? Are you pissed off?

If your answer to those questions is the same full-throated “Hell yes, I am!” that mine was, then perhaps it’s time to try an alternative. And Kagi’s a pretty decent one—if you’re not averse to paying for it.

It’s a fantastic feeling to type in a search query and once again get useful, relevant, non-AI results (that I can customize!). It’s a bit of sanity returning to my Internet experience, and I’m grateful. Until Kagi is bought by a value-destroying vampire VC fund or implodes into its own AI-driven enshittification cycle, I’ll probably keep paying for it.

After that, who knows? Maybe I’ll throw away my computers and live in a cave. At least until the cave’s robot exclusion protocol fails and the Googlebot comes for me.

Lee is the Senior Technology Editor, and oversees story development for the gadget, culture, IT, and video sections of Ars Technica. A long-time member of the Ars OpenForum with an extensive background in enterprise storage and security, he lives in Houston.

Enough is enough—I dumped Google’s worsening search for Kagi Read More »

the-resume-is-dying,-and-ai-is-holding-the-smoking-gun

The résumé is dying, and AI is holding the smoking gun

AI, AI and work, AI assistants, AI development tools, AI ethics, AI law, AI programming, AI regulation, ai search, AI work, Biz & IT, chatbots, chatgpt, chatgtp, generative ai, large language models, machine learning / Rejus Almole / June 25, 2025

Beyond volume, fraud poses an increasing threat. In January, the Justice Department announced indictments in a scheme to place North Korean nationals in remote IT roles at US companies. Research firm Gartner says that fake identity cases are growing rapidly, with the company estimating that by 2028, about 1 in 4 job applicants could be fraudulent. And as we have previously reported, security researchers have also discovered that AI systems can hide invisible text in applications, potentially allowing candidates to game screening systems using prompt injections in ways human reviewers can’t detect.

Illustration of a robot generating endless text, controlled by a scientist.

And that’s not all. Even when AI screening tools work as intended, they exhibit similar biases to human recruiters, preferring white male names on résumés—raising legal concerns about discrimination. The European Union’s AI Act already classifies hiring under its high-risk category with stringent restrictions. Although no US federal law specifically addresses AI use in hiring, general anti-discrimination laws still apply.

So perhaps résumés as a meaningful signal of candidate interest and qualification are becoming obsolete. And maybe that’s OK. When anyone can generate hundreds of tailored applications with a few prompts, the document that once demonstrated effort and genuine interest in a position has devolved into noise.

Instead, the future of hiring may require abandoning the résumé altogether in favor of methods that AI can’t easily replicate—live problem-solving sessions, portfolio reviews, or trial work periods, just to name a few ideas people sometimes consider (whether they are good ideas or not is beyond the scope of this piece). For now, employers and job seekers remain locked in an escalating technological arms race where machines screen the output of other machines, while the humans they’re meant to serve struggle to make authentic connections in an increasingly inauthentic world.

Perhaps the endgame is robots interviewing other robots for jobs performed by robots, while humans sit on the beach drinking daiquiris and playing vintage video games. Well, one can dream.

The résumé is dying, and AI is holding the smoking gun Read More »

AI Overviews hallucinates that Airbus, not Boeing, involved in fatal Air India crash

AI, ai hallucinations, ai search, Artificial Intelligence, Google, search, Tech / Paul Patrick / June 13, 2025

When major events occur, most people rush to Google to find information. Increasingly, the first thing they see is an AI Overview, a feature that already has a reputation for making glaring mistakes. In the wake of a tragic plane crash in India, Google’s AI search results are spreading misinformation claiming the incident involved an Airbus plane—it was actually a Boeing 787.

Travelers are more attuned to the airliner models these days after a spate of crashes involving Boeing’s 737 lineup several years ago. Searches for airline disasters are sure to skyrocket in the coming days, with reports that more than 200 passengers and crew lost their lives in the Air India Flight 171 crash. The way generative AI operates means some people searching for details may get the wrong impression from Google’s results page.

Not all searches get AI answers, but Google has been steadily expanding this feature since it debuted last year. One searcher on Reddit spotted a troubling confabulation when searching for crashes involving Airbus planes. AI Overviews, apparently overwhelmed with results reporting on the Air India crash, stated confidently (and incorrectly) that it was an Airbus A330 that fell out of the sky shortly after takeoff. We’ve run a few similar searches—some of the AI results say Boeing, some say Airbus, and some include a strange mashup of both Airbus and Boeing. It’s a mess.

In this search, Google’s AI says the crash involved an Airbus A330 instead of a Boeing 787. Credit: /u/stuckintrraffic

But why is Google bringing up the Air India crash at all in the context of Airbus? Unfortunately, it’s impossible to predict if you’ll get an AI Overview that blames Boeing or Airbus—generative AI is non-deterministic, meaning the output is different every time, even for identical inputs. Our best guess for the underlying cause is that numerous articles on the Air India crash mention Airbus as Boeing’s main competitor. AI Overviews is essentially summarizing these results, and the AI goes down the wrong path because it lacks the ability to understand what is true.

AI Overviews hallucinates that Airbus, not Boeing, involved in fatal Air India crash Read More »

Chrome on the chopping block as Google’s search antitrust trial moves forward

ai search, antitrust, department of justice, Google, Policy / Kris Guyer / April 22, 2025

The court ruled that Google has a search monopoly. Now, we learn the consequences.

The remedy phase of Google’s search antitrust trial is getting underway, and the government is seeking to force major changes. The next few weeks could reshape Google as a company and significantly alter the balance of power on the Internet, and both sides have a plan to get their way.

With opening arguments beginning today, the US Justice Department will seek to convince the court that Google should be forced to divest Chrome, unbundle Android, and make other foundational changes. But Google will attempt to paint the government’s position as too extreme and rooted in past grievances. No matter what happens at this trial, Google hasn’t given up hope it can turn back time.

Advantage for Justice Dept.

The Department of Justice (DOJ) has a major advantage here: Google is guilty. It lost the liability phase of this trial resoundingly, with the court finding Google violated the Sherman Antitrust Act by “willfully acquiring and maintaining monopoly power.” As far as the court is concerned, Google has an illegal monopoly in search services and general search advertising. The purpose of this trial is to determine what to do about it, and the DOJ has some ideas.

This case, overseen by United States District Judge Amit Mehta, is taking place against a backdrop that is particularly unflattering for Google. It has been rocked by loss after loss in its antitrust cases, including the Epic-backed Google Play case, plus the search case that is at issue here. And just last week, a court ruled that Google abused its monopoly in advertising tech. The remedies in Google’s app store case are currently on hold pending appeal, but that problem is not going away. Meanwhile, Google is facing even more serious threats in the remedy phase of this trial.

The DOJ will come out guns blazing—it sees this as the most consequential antitrust case in the US since the Microsoft trial of the 1990s. The effects of breaking up Google could even rival the impact of antitrust actions against AT&T and Standard Oil decades earlier. We also expect to be reminded repeatedly that virtually every state has joined the government’s case against Google, indicating wide understanding that the market is not operating fairly.

A large seal of a white, Classical Revival-style office building is flanked by flags.

It’s no secret that incentives at the federal level are shifting as the second Trump administration politicizes the Justice Department to an unprecedented degree. Despite the new divisions, opinions are remarkably unified on the Google search case. The DOJ team has successfully made the case that Google is a monopolist, and now they have to enforce the law. The new conservative leadership sees Google as a principal source of the “censorship” of right-wing ideology, which they largely interpret as a downstream effect of Google’s undue market power.

This phase of the case is not about whether or not Google did it; the goal is to decide how to change Google. The DOJ tells Ars that it believes Google’s proposed remedies are anemic and won’t move the needle at all. In this case, government lawyers will argue that the playing field cannot be leveled unless Google gives something up, and that something ought to be Chrome. The government will attempt to show that Google’s handling of Chrome creates a barrier to competition, preferencing Google’s services over the competition.

The DOJ has suggested there are numerous entities that could acquire Chrome and instantly realign online markets, but Google is going to push back hard on that. The government will counter by producing multiple witnesses from Yahoo, DuckDuckGo, Microsoft, and others to explain how their search businesses were stymied by Google and how hacking off Chrome could rectify that.

The DOJ is also interested in Google’s search placement deals—for example, paying Apple and Mozilla billions of dollars to make Google their default search engine. In the government’s view, this forced rivals to nibble around the edges after being locked out by Google’s contracts. The DOJ will try to have these contracts banned in addition to forcing the sale of Chrome.

Not done fighting

Google has already announced its preferred remedies in this case, which amount to less exclusivity in search contracts and more freedom for Android OEMs to choose app preloads. Google says it would also accept additional government oversight to ensure it abides by these remedies.

In the remedy phase, Google will try to portray the Justice Department’s proposal as heavy-handed and emblematic of the agency’s “interventionist agenda.” We expect to see Google looking for any opportunity to make the DOJ look out of touch with the realities of technology today.

Google says it will spend a lot of time arguing against the DOJ’s attempt to end search placement deals, and it will have some backup here in the form of representatives from Mozilla and Apple, both of which are paid billions of dollars per year to make Google their default search engine. These firms will explain Google’s services are the best available, and that’s why they use them. In the case of Mozilla, almost all the foundation’s revenue comes from Google, and Google doesn’t dispute that. In fact, it has noted in the past (and surely will again at the trial) that Mozilla would fold without all that Google money, and that’s bad for user choice. However, the DOJ will probably point out that the massive revenue Apple and Mozilla get from these deals makes their testimony less reliable.

Another pillar of Google’s opposition will be the privacy and security implications of the DOJ’s demand for data sharing. The DOJ will claim this is essential to help other search providers to compete, but Google will paint this as a threat to the privacy of user data. And then there’s the national security angle, which Google has been pushing harder since the start of the year.

More than anything else, Google doesn’t want to lose Chrome. We expect to see Google’s established opposition to Chrome divestiture cranked up to 11 in the remedy phase. The company will no doubt be able to point to many instances where it acted as a benevolent steward of the open web through the dominance of Chrome. It chose to make Chromium open source and has kept it that way, even though it could have made more money keeping the code to itself.

There is uncertainty about the future of Chrome if it’s sold off, and a Google spokesperson suggests the company will capitalize on that. Google’s legal team will forecast a world in which Chrome has become less secure without Google’s involvement, the Chromium project has crumbled, and browser choice has cratered. Google says its goal of providing easy access to its products and services gives it a strong incentive to keep Chrome free and open, which may not be the case for its new owner. The DOJ would call that self-dealing, of course.

While the government has backed away from the stringent AI investment limits in its original remedy request, Google still worries its AI efforts could be hampered by limits on self-dealing. We expect Google to talk about the rapid pace of changes in AI today, portraying this case as too focused on how the search market worked a decade ago. The company may even go so far as to admit it’s losing ground to the likes of OpenAI as more people use AI to get answers to their questions instead of traditional web search. But can a company worth $2 trillion count on anyone feeling sorry for it?

A time of consequence

The trial will run for a few weeks, and later on, we’ll learn what remedies the court has decided to impose. That doesn’t mean anything will change for Google in the short- or medium-term, though. All the lawyering should be done by early May, and then it’s up to Judge Mehta to decide on the final remedies, which could come as late as August 2025.

That won’t be the end of things. Google is adamant that it plans to appeal the case, but it has to go through the remedy phase first. Google may be able to get the remedies paused while it pursues a new verdict, similar to the current state of the app store case. Much of what the DOJ wants would fundamentally alter the nature of Google’s business, making it difficult to undo the changes if Google does prevail on appeal.

Even if Google can maintain the status quo for the foreseeable future, the company could be headed into Google I/O in late May with a sword of Damocles dangling over its metaphorical head. Google has enjoyed years of growth so stupendous and unprecedented that it reshaped media and commerce. If Google is forced to give up a key product like Chrome or lose its default status in popular products, there’s no telling how the Internet could change. One thing is certain, though. The next few weeks will be the most consequential for Google since it went public more than 20 years ago.

Ryan Whitwam is a senior technology reporter at Ars Technica, covering the ways Google, AI, and mobile technology continue to change the world. Over his 20-year career, he’s written for Android Police, ExtremeTech, Wirecutter, NY Times, and more. He has reviewed more phones than most people will ever own. You can follow him on Bluesky, where you will see photos of his dozens of mechanical keyboards.

Chrome on the chopping block as Google’s search antitrust trial moves forward Read More »

Google’s AI Mode search can now answer questions about images

AI, ai search, Artificial Intelligence, Google, Google Gemini, google search, Tech / Rejus Almole / April 8, 2025

Google started cramming AI features into search in 2024, but last month marked an escalation. With the release of AI Mode, Google previewed a future in which searching the web does not return a list of 10 blue links. Google says it’s getting positive feedback on AI Mode from users, so it’s forging ahead by adding multimodal functionality to its robotic results.

AI Mode relies on a custom version of the Gemini large language model (LLM) to produce results. Google confirms that this model now supports multimodal input, which means you can now show images to AI Mode when conducting a search.

As this change rolls out, the search bar in AI Mode will gain a new button that lets you snap a photo or upload an image. The updated Gemini model can interpret the content of images, but it gets a little help from Google Lens. Google notes that Lens can identify specific objects in the images you upload, passing that context along so AI Mode can make multiple sub-queries, known as a “fan-out technique.”

Google illustrates how this could work in the example below. The user shows AI Mode a few books, asking questions about similar titles. Lens identifies each individual title, allowing AI Mode to incorporate the specifics of the books into its response. This is key to the model’s ability to suggest similar books and make suggestions based on the user’s follow-up question.

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Anthropic’s new AI search feature digs through the web for answers

AI, AI assistants, ai search, AI web search, Anthropic, Anthropic Claude, Biz & IT, brave browser, Brave search, chatgpt, chatgtp, Claude, large language models, machine learning, Simon Willison, web search / Mike M. / March 22, 2025

Caution over citations and sources

Claude users should be warned that large language models (LLMs) like those that power Claude are notorious for sneaking in plausible-sounding confabulated sources. A recent survey of citation accuracy by LLM-based web search assistants showed a 60 percent error rate. That particular study did not include Anthropic’s new search feature because it took place before this current release.

When using web search, Claude provides citations for information it includes from online sources, ostensibly helping users verify facts. From our informal and unscientific testing, Claude’s search results appeared fairly accurate and detailed at a glance, but that is no guarantee of overall accuracy. Anthropic did not release any search accuracy benchmarks, so independent researchers will likely examine that over time.

A screenshot example of what Anthropic Claude's web search citations look like, captured March 21, 2025. — A screenshot example of what Anthropic Claude’s web search citations look like, captured March 21, 2025. Credit: Benj Edwards

Even if Claude search were, say, 99 percent accurate (a number we are making up as an illustration), the 1 percent chance it is wrong may come back to haunt you later if you trust it blindly. Before accepting any source of information delivered by Claude (or any AI assistant) for any meaningful purpose, vet it very carefully using multiple independent non-AI sources.

A partnership with Brave under the hood

Behind the scenes, it looks like Anthropic partnered with Brave Search to power the search feature, from a company, Brave Software, perhaps best known for its web browser app. Brave Search markets itself as a “private search engine,” which feels in line with how Anthropic likes to market itself as an ethical alternative to Big Tech products.

Simon Willison discovered the connection between Anthropic and Brave through Anthropic’s subprocessor list (a list of third-party services that Anthropic uses for data processing), which added Brave Search on March 19.

He further demonstrated the connection on his blog by asking Claude to search for pelican facts. He wrote, “It ran a search for ‘Interesting pelican facts’ and the ten results it showed as citations were an exact match for that search on Brave.” He also found evidence in Claude’s own outputs, which referenced “BraveSearchParams” properties.

The Brave engine under the hood has implications for individuals, organizations, or companies that might want to block Claude from accessing their sites since, presumably, Brave’s web crawler is doing the web indexing. Anthropic did not mention how sites or companies could opt out of the feature. We have reached out to Anthropic for clarification.

Anthropic’s new AI search feature digs through the web for answers Read More »

AI search engines cite incorrect sources at an alarming 60% rate, study says

AI, AI confabulations, ai hallucinations, ai search, Biz & IT, chatgpt, confabulations, DeepSeek, DeepSeek Search, Google, Google Gemini, grok, Grok 3, machine learning, microsoft, Microsoft Copilot, openai, Perplexity, xAI / Paul Patrick / March 14, 2025

A new study from Columbia Journalism Review’s Tow Center for Digital Journalism finds serious accuracy issues with generative AI models used for news searches. The research tested eight AI-driven search tools equipped with live search functionality and discovered that the AI models incorrectly answered more than 60 percent of queries about news sources.

Researchers Klaudia Jaźwińska and Aisvarya Chandrasekar noted in their report that roughly 1 in 4 Americans now uses AI models as alternatives to traditional search engines. This raises serious concerns about reliability, given the substantial error rate uncovered in the study.

Error rates varied notably among the tested platforms. Perplexity provided incorrect information in 37 percent of the queries tested, whereas ChatGPT Search incorrectly identified 67 percent (134 out of 200) of articles queried. Grok 3 demonstrated the highest error rate, at 94 percent.

A graph from CJR shows “confidently wrong” search results. Credit: CJR

For the tests, researchers fed direct excerpts from actual news articles to the AI models, then asked each model to identify the article’s headline, original publisher, publication date, and URL. They ran 1,600 queries across the eight different generative search tools.

The study highlighted a common trend among these AI models: rather than declining to respond when they lacked reliable information, the models frequently provided confabulations—plausible-sounding incorrect or speculative answers. The researchers emphasized that this behavior was consistent across all tested models, not limited to just one tool.

Surprisingly, premium paid versions of these AI search tools fared even worse in certain respects. Perplexity Pro ($20/month) and Grok 3’s premium service ($40/month) confidently delivered incorrect responses more often than their free counterparts. Though these premium models correctly answered a higher number of prompts, their reluctance to decline uncertain responses drove higher overall error rates.

Issues with citations and publisher control

The CJR researchers also uncovered evidence suggesting some AI tools ignored Robot Exclusion Protocol settings, which publishers use to prevent unauthorized access. For example, Perplexity’s free version correctly identified all 10 excerpts from paywalled National Geographic content, despite National Geographic explicitly disallowing Perplexity’s web crawlers.

AI search engines cite incorrect sources at an alarming 60% rate, study says Read More »

Perplexity wants to reinvent the web browser with AI—but there’s fierce competition

agentic AI, AI, ai search, Perplexity, Perplexity Comet, web browser / Rejus Almole / February 25, 2025

It has recently been expanding its offerings—for example, it recently launched a deep research tool competing with similar ones provided by OpenAI and Google, as well as Sonar, an API for generative AI-powered search.

It will face fierce competition in the browser market, though. Google’s Chrome accounts for the majority of web browser use around the world, and despite its position at the forefront of AI search, Perplexity isn’t the first to introduce a browser with heavy use of generative AI features. For example, The Browser Company showed off its Dia browser in December.

Dia will allow users to type natural language commands into the search bar, like finding a document or webpage or creating a calendar event. It’s possible that Comet will do similar things, but again, we don’t know.

So far, most consumer-facing AI tools have come in one of three forms. There are general-purpose chatbots (like OpenAI’s ChatGPT and Anthropic’s Claude); features that use trained deep learning models subtly baked into existing software (as in Adobe Photoshop or Apple’s iOS); and, less commonly, standalone software meant to remake existing application categories using AI features (like the Cursor IDE).

There haven’t been a ton of AI-specific applications in existing categories like this before, but expect to see more coming over the next couple of years.

Perplexity wants to reinvent the web browser with AI—but there’s fierce competition Read More »

Google will apparently offer “AI Mode” right on its main search page

AI, ai mode, ai search, AI search engine, Google, google ai mode, Tech / Paul Patrick / December 20, 2024

Google will soon take more steps to make AI a part of search, exposing more users to its Gemini agent, according to recent reports and app teardowns.

“AI Mode,” shown at the top left of the web results page and inside the Google app, will provide an interface similar to a Gemini AI chat, according to The Information.

This tracks with a finding from Android Authority earlier this month, which noted a dedicated “AI mode” button inside an early beta of the Google app. This shortcut also appeared on Google’s Android search widget, and a conversation history button was added to the Google app. Going even deeper into the app, 9to5Google found references to “aim” (AI mode) and “ai_mode” which suggest a dedicated tab in the Google app, with buttons for speaking to an AI or sending it pictures.

Google already promotes Gemini with links below its search homepage. (“5 ways Gemini can help during the Holidays” is currently showing for me.) Search results on Google can also contain an “AI Overview,” which launched with some “use glue for pizza sauce” notoriety. People averse to AI answers can avoid them with URL parameters and proxy sites (or sticking to the “web” tab). Gemini has also been prominently added to other Google products, like Pixel phones, Gmail, and Drive/Workspace. And the search giant has also been testing the ability to attach files to a web search for analysis.

Google will apparently offer “AI Mode” right on its main search page Read More »

Google’s plan to keep AI out of search trial remedies isn’t going very well

AI, ai search, Antitrust law, copilot, generative ai, Google, google search, google search monopoly, microsoft, Policy, search engines / Kris Guyer / November 27, 2024

DOJ: AI is not its own market

Judge: AI will likely play “larger role” in Google search remedies as market shifts.

Google got some disappointing news at a status conference Tuesday, where US District Judge Amit Mehta suggested that Google’s AI products may be restricted as an appropriate remedy following the government’s win in the search monopoly trial.

According to Law360, Mehta said that “the recent emergence of AI products that are intended to mimic the functionality of search engines” is rapidly shifting the search market. Because the judge is now weighing preventive measures to combat Google’s anticompetitive behavior, the judge wants to hear much more about how each side views AI’s role in Google’s search empire during the remedies stage of litigation than he did during the search trial.

“AI and the integration of AI is only going to play a much larger role, it seems to me, in the remedy phase than it did in the liability phase,” Mehta said. “Is that because of the remedies being requested? Perhaps. But is it also potentially because the market that we have all been discussing has shifted?”

To fight the DOJ’s proposed remedies, Google is seemingly dragging its major AI rivals into the trial. Trying to prove that remedies would harm Google’s ability to compete, the tech company is currently trying to pry into Microsoft’s AI deals, including its $13 billion investment in OpenAI, Law360 reported. At least preliminarily, Mehta has agreed that information Google is seeking from rivals has “core relevance” to the remedies litigation, Law360 reported.

The DOJ has asked for a wide range of remedies to stop Google from potentially using AI to entrench its market dominance in search and search text advertising. They include a ban on exclusive agreements with publishers to train on content, which the DOJ fears might allow Google to block AI rivals from licensing data, potentially posing a barrier to entry in both markets. Under the proposed remedies, Google would also face restrictions on investments in or acquisitions of AI products, as well as mergers with AI companies.

Additionally, the DOJ wants Mehta to stop Google from any potential self-preferencing, such as making an AI product mandatory on Android devices Google controls or preventing a rival from distribution on Android devices.

The government seems very concerned that Google may use its ownership of Android to play games in the emerging AI sector. They’ve further recommended an order preventing Google from discouraging partners from working with rivals, degrading the quality of rivals’ AI products on Android devices, or otherwise “coercing” manufacturers or other Android partners into giving Google’s AI products “better treatment.”

Importantly, if the court orders AI remedies linked to Google’s control of Android, Google could risk a forced sale of Android if Mehta grants the DOJ’s request for “contingent structural relief” requiring divestiture of Android if behavioral remedies don’t destroy the current monopolies.

Finally, the government wants Google to be required to allow publishers to opt out of AI training without impacting their search rankings. (Currently, opting out of AI scraping automatically opts sites out of Google search indexing.)

All of this, the DOJ alleged, is necessary to clear the way for a thriving search market as AI stands to shake up the competitive landscape.

“The promise of new technologies, including advances in artificial intelligence (AI), may present an opportunity for fresh competition,” the DOJ said in a court filing. “But only a comprehensive set of remedies can thaw the ecosystem and finally reverse years of anticompetitive effects.”

At the status conference Tuesday, DOJ attorney David Dahlquist reiterated to Mehta that these remedies are needed so that Google’s illegal conduct in search doesn’t extend to this “new frontier” of search, Law360 reported. Dahlquist also clarified that the DOJ views these kinds of AI products “as new access points for search, rather than a whole new market.”

“We’re very concerned about Google’s conduct being a barrier to entry,” Dahlquist said.

Google could not immediately be reached for comment. But the search giant has maintained that AI is beyond the scope of the search trial.

During the status conference, Google attorney John E. Schmidtlein disputed that AI remedies are relevant. While he agreed that “AI is key to the future of search,” he warned that “extraordinary” proposed remedies would “hobble” Google’s AI innovation, Law360 reported.

Microsoft shields confidential AI deals

Microsoft is predictably protective of its AI deals, arguing in a court filing that its “highly confidential agreements with OpenAI, Perplexity AI, Inflection, and G42 are not relevant to the issues being litigated” in the Google trial.

According to Microsoft, Google is arguing that it needs this information to “shed light” on things like “the extent to which the OpenAI partnership has driven new traffic to Bing and otherwise affected Microsoft’s competitive standing” or what’s required by “terms upon which Bing powers functionality incorporated into Perplexity’s search service.”

These insights, Google seemingly hopes, will convince Mehta that Google’s AI deals and investments are the norm in the AI search sector. But Microsoft is currently blocking access, arguing that “Google has done nothing to explain why” it “needs access to the terms of Microsoft’s highly confidential agreements with other third parties” when Microsoft has already offered to share documents “regarding the distribution and competitive position” of its AI products.

Microsoft also opposes Google’s attempts to review how search click-and-query data is used to train OpenAI’s models. Those requests would be better directed at OpenAI, Microsoft said.

If Microsoft gets its way, Google’s discovery requests will be limited to just Microsoft’s content licensing agreements for Copilot. Microsoft alleged those are the only deals “related to the general search or the general search text advertising markets” at issue in the trial.

On Tuesday, Microsoft attorney Julia Chapman told Mehta that Microsoft had “agreed to provide documents about the data used to train its own AI model and also raised concerns about the competitive sensitivity of Microsoft’s agreements with AI companies,” Law360 reported.

It remains unclear at this time if OpenAI will be forced to give Google the click-and-query data Google seeks. At the status hearing, Mehta ordered OpenAI to share “financial statements, information about the training data for ChatGPT, and assessments of the company’s competitive position,” Law360 reported.

But the DOJ may also be interested in seeing that data. In their proposed final judgment, the government forecasted that “query-based AI solutions” will “provide the most likely long-term path for a new generation of search competitors.”

Because of that prediction, any remedy “must prevent Google from frustrating or circumventing” court-ordered changes “by manipulating the development and deployment of new technologies like query-based AI solutions.” Emerging rivals “will depend on the absence of anticompetitive constraints to evolve into full-fledged competitors and competitive threats,” the DOJ alleged.

Mehta seemingly wants to see the evidence supporting the DOJ’s predictions, which could end up exposing carefully guarded secrets of both Google’s and its biggest rivals’ AI deals.

On Tuesday, the judge noted that integration of AI into search engines had already evolved what search results pages look like. And from his “very layperson’s perspective,” it seems like AI’s integration into search engines will continue moving “very quickly,” as both parties seem to agree.

Whether he buys into the DOJ’s theory that Google could use its existing advantage as the world’s greatest gatherer of search query data to block rivals from keeping pace is still up in the air, but the judge seems moved by the DOJ’s claim that “AI has the ability to affect market dynamics in these industries today as well as tomorrow.”

Ashley is a senior policy reporter for Ars Technica, dedicated to tracking social impacts of emerging policies and new technologies. She is a Chicago-based journalist with 20 years of experience.

Google’s plan to keep AI out of search trial remedies isn’t going very well Read More »