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xAI spent $7M building wall that barely muffles annoying power plant noise


“Temu sound wall” not enough to quell fury over xAI’s power plant.

For miles around xAI’s makeshift power plant in Southaven, Mississippi, neighbors have endured months of constant roaring, erupting pops, and bursts of high-pitched whining from 27 temporary gas turbines installed without consulting the community.

In a report on Thursday, NBC News interviewed residents fighting to shut down xAI’s turbines. They confirmed that xAI operates the turbines day and night, allegedly tormenting residents in order to power xAI founder Elon Musk’s unbridled AI ambitions.

Eventually, 41 permanent gas turbines—that supposedly won’t be as noisy—will be installed, if xAI can secure the permitting. In the meantime, xAI has erected a $7 million “sound barrier” that’s supposed to mitigate some of the noise.

However, residents told NBC News that the wall that xAI built does little to quiet the din.

Taylor Logsdon, who lives near the power plant, said that neighbors nearby jokingly call it the “Temu sound wall,” referencing the Chinese e-commerce site known for peddling cheap, rather than high-quality goods. For Logsdon, the wall has not helped to calm her dogs, which have been unsettled by sudden booms and squeals that videos show can frequently be heard amid the turbines’ continual jet engine-like hum. Some residents are just as unsettled as the dogs, describing the noises from the plant as “scary.”

A nonprofit environmental advocacy group, the Safe and Sound Coalition, has been collecting evidence, hoping to raise awareness in the community to block xAI from obtaining permits for its permanent turbines. The group’s website links to videos documenting the noise, noise analysis reports, and public records showing how challenging it’s been to track xAI’s communications with public officials.

Safe and Sound Coalition video documents constant roars after a “loud bang” signaled “something popped off.”

For example, public records requests to the city of Southaven seeking information on xAI exemptions to noise ordinances or communications about the sound wall turned up nothing. A director overseeing the city’s planning and development claimed that the office was not “involved with the noise barrier wall” and could provide no details. Similarly, a permit clerk for the city’s building department confirmed there were no documents to share.

Asked for comment, a spokesperson for the coalition told Ars that the “absence of documentation raises transparency concerns.”

“When decisions with community impact are made without accessible records, it creates an accountability gap and limits the public’s ability to understand how those decisions were evaluated or authorized,” the spokesperson said.

An IT worker who co-founded the coalition, Jason Haley, told NBC News that xAI’s wall showed that the city could have required the company to do more to prevent noise pollution before upsetting community members.

“If you knew the noise was going to be an issue, put in a sound wall first,” Haley said. “Do some other stuff first before you torture us. That’s not that hard of an ask.”

xAI did not immediately respond to Ars’ request to comment. According to NBC News, the company has yet to make public a noise analysis that it conducted.

xAI’s turbines spark other concerns

xAI has maintained that it follows the law when rushing at breakneck speeds to build infrastructure to support its AI innovations. In Southaven, xAI was approved to operate the temporary gas turbines at the power plant for 12 months, without any additional permitting required.

Now it’s seeking permits for the permanent turbines, which residents worry could be nearly as loud, while possibly introducing more smog into an area that’s mostly homes, churches, parks, and schools, the Safe and Sound Coalition’s website said.

Pollutants could increase risks of asthma, heart attacks, stroke, and cancer, a community flyer the coalition distributed warned, urging attendance at a public meeting where residents could finally air their complaints (a meeting which NBC News’ report thoroughly documented). The flyer also suggested that the city’s main drinking water supply could be affected and perhaps tainted if the power plant’s wastewater contains toxic chemicals, since there isn’t a graywater recycling plant nearby. For residents, it’s hard to tell if things will ever get better. One noise analysis the coalition shared found that the daily sound of the turbines was higher on an “annoyance scale” than when entire neighborhoods set off New Year’s Eve fireworks.

“Our water, air, power grid, utility bills, property values, and health are all at risk,” the Safe and Sound Coalition’s website said. “We’re already facing toxic pollution and relentless industrial noise. There is no clear oversight, no transparency, and no plan to protect the people living nearby.”

The coalition expects that if enough community members protest the plant, the permitting agency will deny xAI’s permits and order any potentially dangerous turbines to be shut down. But other groups are taking a different approach, considering suing xAI if it continues operating the unpermitted gas turbines in Southaven.

Earlier this month, the Southern Environmental Law Center (SELC) joined the NAACP in sending xAI a notice of intent to sue. In that letter, groups warned that the Environmental Protection Agency (EPA) recently changed a rule that they argued now requires permits for the temporary turbines. They gave xAI 60 days to respond.

The same groups previously sent a legal threat to xAI, opposing alleged data center pollution in Memphis, Tenn. xAI eventually secured permits for some of the gas turbines sparking scrutiny there, which many locals found “devastating.” Further concerning, residents relying on drone imagery—with no other way to keep track of how many turbines xAI was running—warned that the permits only covered 15 of 24 turbines on site.

EPA shrugs off xAI permitting concerns

It’s unclear whether the SELC can win if it takes xAI to court, or whether the EPA would ever intervene if that action could be construed as delaying Trump’s order to rush permitting and build as many data centers as fast as possible to power AI.

The SELC declined Ars’ request to comment, but the EPA’s administrator, Lee Zeldin, seemed to negate that argument in an interview with Fox Business in January. Asked directly about xAI’s gas turbines, Zeldin confirmed that the EPA was working closely on permitting with local officials in Southaven and Shelby County—where xAI built a massive data center sparking protests.

Rather than suggesting that the EPA might be preparing to review xAI’s unpermitted gas turbines, Zeldin emphasized that for Donald Trump, it “is about getting permits done faster.”

“EPA has the power to slow things down; EPA also has the power to speed things up, and that’s where the Trump EPA is,” Zeldin said.

Permitting for the Southaven project’s permanent gas turbines may be approved as soon as next month, NBC News reported.

Residents skeptical second sound barrier will be better

For Southaven, xAI’s power plant—along with a planned data center, which Musk has dubbed “MACROHARDRR” to mock Microsoft—represents a chance to surge the local economy. That prospect seemingly swayed government support for the projects, which has apparently not waned in the face of mounting protests.

When Musk bought the dormant power plant, “it was the largest private investment in state history,” Tate Reeves, Mississippi’s Republican governor, claimed. Additionally, xAI’s affiliated company that’s behind the projects, MZX Tech, donated $1.38 million to the city’s police department, NBC News reported. Both the plant and the data center “are expected to bring in millions of dollars and new jobs,” Reeves said.

For Southaven residents, the only hope they have that the noise may die down any time soon is that construction on another sound barrier will be finished in the next two months, NBC News reported. Supposedly, engineers were taking time to study “what type of sound barrier would be most effective” amid complaints about the current sound barrier.

A spokesperson for the Safe and Sound Coalition told Ars that the group remains “skeptical” that the new wall will be any better than the first sound barrier.

“To our understanding, sound barriers can reduce certain frequencies under controlled conditions, but turbine noise involves low-frequency sounds and tonal components that often reach beyond barriers,” the coalition’s spokesperson said. “The most effective method for reducing industrial noise exposure is typically distance from residential areas, which is not a mitigation option in this scenario given the facility’s proximity to homes.”

The coalition urged xAI to be transparent and to share data backing mitigation claims if it wants the community to believe that the second sound barrier will make any difference.

“Without transparent modeling, validated field measurements, and independent verification, it is difficult to assess whether the barrier will meaningfully address the ongoing nuisance experienced by nearby residents,” the coalition’s spokesperson said. “Mitigation claims are only meaningful if they are supported by transparent data.”

Mayor labels protestors Musk haters

At least one city official, Mayor Darren Musselwhite, has suggested that community backlash is “political.” Although he acknowledged that the noise was a “legitimate concern,” he also claimed on Facebook that some people protesting xAI’s facility were simply Elon Musk haters, NBC News reported.

“Southaven is now under attack by all who choose to oppose Elon Musk because of his high-profile political stances,” Musselwhite wrote.

However, residents told NBC News that “their concerns have nothing to do with politics.” One person interviewed even praised Musk’s work with the Department of Government Efficiency.

Instead, they’re worried that local officials seeing dollar signs have potentially let xAI exploit loopholes to pollute communities without any warning. The community flyer from the Safe and Sound Coalition criticized what they viewed as shady behavior from local officials:

“This project was started behind our backs, with zero community input. Local officials have repeatedly downplayed concerns, spun the facts, and misled residents about the true impacts and the deals made with xAI. Many people only found out after the turbines were up and running.”

The coalition’s spokesperson told Ars that a health impact analysis published on behalf of the SELC provides “meaningful insight” into the biggest health risks. That concluded that using the EPA’s COBRA health impact model, emissions from running 41 permanent turbines at the Southaven plant “are estimated to result in $30–$44 million per year in health-related damages, including costs from premature deaths, hospital visits, and lost productivity. Over a typical 30-year operating life, these impacts would amount to approximately $588–$862 million in cumulative discounted public-health costs, borne largely by residents of Tennessee and Mississippi.”

Additionally, the largest amount of harmful pollutants increases are expected to be “concentrated in communities that are disproportionately Black, highly socially vulnerable, and have elevated baseline asthma prevalence,” the report said.

If the permits are issued, the Coalition’s spokesperson told Ars that the group expects to continue gathering reports of “firsthand experiences” from nearby residents, which will “continue to provide valuable information regarding ongoing impacts.” The group plans to continue engaging with officials and pushing for greater accountability and transparent monitoring, as well as documenting noise conditions, reviewing emissions reports, and collecting independent data where feasible.

“The Coalition’s focus is long-term community protection, which means tracking compliance, advocating for corrective action if standards are not met, and ensuring residents have access to accurate information about environmental and health impacts,” the spokesperson said. “Permit approval would not resolve community concerns; it would shift our focus toward ongoing oversight and enforcement.”

Photo of Ashley Belanger

Ashley is a senior policy reporter for Ars Technica, dedicated to tracking social impacts of emerging policies and new technologies. She is a Chicago-based journalist with 20 years of experience.

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AI in Wyoming may soon use more electricity than state’s human residents

Wyoming’s data center boom

Cheyenne is no stranger to data centers, having attracted facilities from Microsoft and Meta since 2012 due to its cool climate and energy access. However, the new project pushes the state into uncharted territory. While Wyoming is the nation’s third-biggest net energy supplier, producing 12 times more total energy than it consumes (dominated by fossil fuels), its electricity supply is finite.

While Tallgrass and Crusoe have announced the partnership, they haven’t revealed who will ultimately use all this computing power—leading to speculation about potential tenants.

A potential connection to OpenAI’s Stargate AI infrastructure project, announced in January, remains a subject of speculation. When asked by The Associated Press if the Cheyenne project was part of this effort, Crusoe spokesperson Andrew Schmitt was noncommittal. “We are not at a stage that we are ready to announce our tenant there,” Schmitt said. “I can’t confirm or deny that it’s going to be one of the Stargate.”

OpenAI recently activated the first phase of a Crusoe-built data center complex in Abilene, Texas, in partnership with Oracle. Chris Lehane, OpenAI’s chief global affairs officer, told The Associated Press last week that the Texas facility generates “roughly and depending how you count, about a gigawatt of energy” and represents “the largest data center—we think of it as a campus—in the world.”

OpenAI has committed to developing an additional 4.5 gigawatts of data center capacity through an agreement with Oracle. “We’re now in a position where we have, in a really concrete way, identified over five gigawatts of energy that we’re going to be able to build around,” Lehane told the AP. The company has not disclosed locations for these expansions, and Wyoming was not among the 16 states where OpenAI said it was searching for data center sites earlier this year.

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Permit for xAI’s data center blatantly violates Clean Air Act, NAACP says


Evidence suggests health department gave preferential treatment to xAI, NAACP says.

Local students speak in opposition to a proposal by Elon Musk’s xAI to run gas turbines at its data center during a public comment meeting hosted by the Shelby County Health Department at Fairley High School on xAI’s permit application to use gas turbines for a new data center in Memphis, TN on April 25, 2025. Credit: The Washington Post / Contributor | The Washington Post

xAI continues to face backlash over its Memphis data center, as the NAACP joined groups today appealing the issuance of a recently granted permit that the groups say will allow xAI to introduce major new sources of pollutants without warning at any time.

The battle over the gas turbines powering xAI’s data center began last April when thermal imaging seemed to show that the firm was lying about dozens of seemingly operational turbines that could be a major source of smog-causing pollution. By June, the NAACP got involved, notifying the Shelby County Health Department (SCHD) of its intent to sue xAI to force Elon Musk’s AI company to engage with community members in historically Black neighborhoods who are believed to be most affected by the pollution risks.

But the NAACP’s letter seemingly did nothing to stop the SCHD from granting the permits two weeks later on July 2, as well as exemptions that xAI does not appear to qualify for, the appeal noted. Now, the NAACP—alongside environmental justice groups; the Southern Environmental Law Center (SELC); and Young, Gifted and Green—is appealing. The groups are hoping the Memphis and Shelby County Air Pollution Control Board will revoke the permit and block the exemptions, agreeing that the SCHD’s decisions were fatally flawed, violating the Clean Air Act and local laws.

SCHD’s permit granted xAI permission to operate 15 gas turbines at the Memphis data center, while the SELC’s imaging showed that xAI was potentially operating as many as 24. Prior to the permitting, xAI was accused of operating at least 35 turbines without the best-available pollution controls.

In their appeal, the NAACP and other groups argued that the SCHD put xAI profits over Black people’s health, granting unlawful exemptions while turning a blind eye to xAI’s operations, which allegedly started in 2024 but were treated as brand new in 2025.

Significantly, the groups claimed that the health department “improperly ignored” the prior turbine activity and the additional turbines still believed to be on site, unlawfully deeming some of the turbines as “temporary” and designating xAI’s facility a new project with no prior emissions sources. Had xAI’s data center been categorized as a modification to an existing major source of pollutants, the appeal said, xAI would’ve faced stricter emissions controls and “robust ambient air quality impacts assessments.”

And perhaps more concerningly, the exemptions granted could allow xAI—or any other emerging major sources of pollutants in the area—to “install and operate any number of new polluting turbines at any time without any written approval from the Health Department, without any public notice or public participation, and without pollution controls,” the appeal said.

The SCHD and xAI did not respond to Ars’ request to comment.

Officials accused of cherry-picking Clean Air Act

The appeal called out the SCHD for “tellingly” omitting key provisions of the Clean Air Act that allegedly undermined the department’s “position” when explaining why xAI qualified for exemptions. Groups also suggested that xAI was getting preferential treatment, providing as evidence a side-by-side comparison of a permit with stricter emissions requirements granted to a natural gas power plant, issued within months of granting xAI’s permit with only generalized emissions requirements.

“The Department cannot cherry pick which parts of the federal Clean Air Act it believes are relevant,” the appeal said, calling the SCHD’s decisions a “blatant” misrepresentation of the federal law while pointing to statements from the Environmental Protection Agency (EPA) that allegedly “directly” contradict the health department’s position.

For some Memphians protesting xAI’s facility, it seems “indisputable” that xAI’s turbines fall outside of the Clean Air Act requirements, whether they’re temporary or permanent, and if that’s true, it is “undeniable” that the activity violates the law. They’re afraid the health department is prioritizing xAI’s corporate gains over their health by “failing to establish enforceable emission limits” on the data center, which powers what xAI hypes as the world’s largest AI supercomputer, Colossus, the engine behind its controversial Grok models.

Rather than a minor source, as the SCHD designated the facility, Memphians think the data center is already a major source of pollutants, with its permitted turbines releasing, at minimum, 900 tons of nitrogen oxides (NOx) per year. That’s more than three times the threshold that the Clean Air Act uses to define a major source: “one that ’emits, or has the potential to emit,’ at least 250 tons of NOx per year,” the appeal noted. Further, the allegedly overlooked additional turbines that were on site at xAI when permitting was granted “have the potential to emit at least 560 tons of NOx per year.”

But so far, Memphians appear stuck with the SCHD’s generalized emissions requirements and xAI’s voluntary emission limits, which the appeal alleged “fall short” of the stringent limits imposed if xAI were forced to use best-available control technologies. Fixing that is “especially critical given the ongoing and worsening smog problem in Memphis,” environmental groups alleged, which is an area that has “failed to meet EPA’s air quality standard for ozone for years.”

xAI also apparently conducted some “air dispersion modeling” to appease critics. But, again, that process was not comparable to the more rigorous analysis that would’ve been required to get what the EPA calls a Prevention of Significant Deterioration permit, the appeal said.

Groups want xAI’s permit revoked

To shield Memphians from ongoing health risks, the NAACP and environmental justice groups have urged the Memphis and Shelby County Air Pollution Control Board to act now.

Memphis is a city already grappling with high rates of emergency room visits and deaths from asthma, with cancer rates four times the national average. Residents have already begun wearing masks, avoiding the outdoors, and keeping their windows closed since xAI’s data center moved in, the appeal noted. Residents remain “deeply concerned” about feared exposure to alleged pollutants that can “cause a variety of adverse health effects,” including “increased risk of lung infection, aggravated respiratory diseases such as emphysema and chronic bronchitis, and increased frequency of asthma attack,” as well as certain types of cancer.

In an SELC press release, LaTricea Adams, CEO and President of Young, Gifted and Green, called the SCHD’s decisions on xAI’s permit “reckless.”

“As a Black woman born and raised in Memphis, I know firsthand how industry harms Black communities while those in power cower away from justice,” Adams said. “The Shelby County Health Department needs to do their job to protect the health of ALL Memphians, especially those in frontline communities… that are burdened with a history of environmental racism, legacy pollution, and redlining.”

Groups also suspect xAI is stockpiling dozens of gas turbines to potentially power a second facility nearby—which could lead to over 90 turbines in operation. To get that facility up and running, Musk claimed that he will be “copying and pasting” the process for launching the first data center, SELC’s press release said.

Groups appealing have asked the board to revoke xAI’s permits and declare that xAI’s turbines do not qualify for exemptions from the Clean Air Act or other laws and that all permits for gas turbines must meet strict EPA standards. If successful, groups could force xAI to redo the permitting process “pursuant to the major source requirements of the Clean Air Act” and local law. At the very least, they’ve asked the board to remand the permit to the health department to “reconsider its determinations.”

Unless the pollution control board intervenes, Memphians worry xAI’s “unlawful conduct risks being repeated and evading review,” with any turbines removed easily brought back with “no notice” to residents if xAI’s exemptions remain in place.

“Nothing is stopping xAI from installing additional unpermitted turbines at any time to meet its widely-publicized demand for additional power,” the appeal said.

NAACP’s director of environmental justice, Abre’ Conner, confirmed in the SELC’s press release that his group and community members “have repeatedly shared concerns that xAI is causing a significant increase in the pollution of the air Memphians breathe.”

“The health department should focus on people’s health—not on maximizing corporate gain,” Conner said.

Photo of Ashley Belanger

Ashley is a senior policy reporter for Ars Technica, dedicated to tracking social impacts of emerging policies and new technologies. She is a Chicago-based journalist with 20 years of experience.

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xAI data center gets air permit to run 15 turbines, but imaging shows 24 on site

Before xAI got the permit, residents were stuck relying on infrequent thermal imaging to determine how many turbines appeared to be running without BACT. Now that xAI has secured the permit, the company will be required to “record the date, time, and durations of all startups, shutdowns, malfunctions, and tuning events” and “always minimize emissions including startup, shutdown, maintenance, and combustion tuning periods.”

These records—which also document fuel usage, facility-wide emissions, and excess emissions—must be shared with the health department semiannually, with xAI’s first report due by December 31. Additionally, xAI must maintain five years of “monitoring, preventive, and maintenance records for air pollution control equipment,” which the department can request to review at any time.

For Memphis residents worried about smog-forming pollution, the worst fear would likely be visibly detecting the pollution. Mitigating this, xAI’s air permit requires that visible emissions “from each emission point at the facility shall not exceed” 20 percent in opacity for more than minutes in any one-hour period or more than 20 minutes in any 24-hour period.

It also prevents xAI from operating turbines all the time, limiting xAI to “a maximum of 22 startup events and 22 shutdown events per year” for the 15 turbines included in the permit, “with a total combined duration of 110 hours annually.” Additionally, it specifies that each startup or shutdown event must not exceed one hour.

A senior communications manager for the SELC, Eric Hilt, told Ars that the “SELC and our partners intend to continue monitoring xAI’s operations in the Memphis area.” He further noted that the air permit does not address all of citizens’ concerns at a time when xAI is planning to build another data center in the area, sparking new questions.

“While these permits increase the amount of public information and accountability around 15 of xAI’s turbines, there are still significant concerns around transparency—both for xAI’s first South Memphis data center near the Boxtown neighborhood and the planned data center in the Whitehaven neighborhood,” Hilt said. “XAI has not said how that second data center will be powered or if it plans to use gas turbines for that facility as well.”

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OpenAI asked US to approve energy-guzzling 5GW data centers, report says

Great scott! —

OpenAI stokes China fears to woo US approvals for huge data centers, report says.

OpenAI asked US to approve energy-guzzling 5GW data centers, report says

OpenAI hopes to convince the White House to approve a sprawling plan that would place 5-gigawatt AI data centers in different US cities, Bloomberg reports.

The AI company’s CEO, Sam Altman, supposedly pitched the plan after a recent meeting with the Biden administration where stakeholders discussed AI infrastructure needs. Bloomberg reviewed an OpenAI document outlining the plan, reporting that 5 gigawatts “is roughly the equivalent of five nuclear reactors” and warning that each data center will likely require “more energy than is used to power an entire city or about 3 million homes.”

According to OpenAI, the US needs these massive data centers to expand AI capabilities domestically, protect national security, and effectively compete with China. If approved, the data centers would generate “thousands of new jobs,” OpenAI’s document promised, and help cement the US as an AI leader globally.

But the energy demand is so enormous that OpenAI told officials that the “US needs policies that support greater data center capacity,” or else the US could fall behind other countries in AI development, the document said.

Energy executives told Bloomberg that “powering even a single 5-gigawatt data center would be a challenge,” as power projects nationwide are already “facing delays due to long wait times to connect to grids, permitting delays, supply chain issues, and labor shortages.” Most likely, OpenAI’s data centers wouldn’t rely entirely on the grid, though, instead requiring a “mix of new wind and solar farms, battery storage and a connection to the grid,” John Ketchum, CEO of NextEra Energy Inc, told Bloomberg.

That’s a big problem for OpenAI, since one energy executive, Constellation Energy Corp. CEO Joe Dominguez, told Bloomberg that he’s heard that OpenAI wants to build five to seven data centers. “As an engineer,” Dominguez said he doesn’t think that OpenAI’s plan is “feasible” and would seemingly take more time than needed to address current national security risks as US-China tensions worsen.

OpenAI may be hoping to avoid delays and cut the lines—if the White House approves the company’s ambitious data center plan. For now, a person familiar with OpenAI’s plan told Bloomberg that OpenAI is focused on launching a single data center before expanding the project to “various US cities.”

Bloomberg’s report comes after OpenAI’s chief investor, Microsoft, announced a 20-year deal with Constellation to re-open Pennsylvania’s shuttered Three Mile Island nuclear plant to provide a new energy source for data centers powering AI development and other technologies. But even if that deal is approved by regulators, the resulting energy supply that Microsoft could access—roughly 835 megawatts (0.835 gigawatts) of energy generation, which is enough to power approximately 800,000 homes—is still more than five times less than OpenAI’s 5-gigawatt demand for its data centers.

Ketchum told Bloomberg that it’s easier to find a US site for a 1-gigawatt data center, but locating a site for a 5-gigawatt facility would likely be a bigger challenge. Notably, Amazon recently bought a $650 million nuclear-powered data center in Pennsylvania with a 2.5-gigawatt capacity. At the meeting with the Biden administration, OpenAI suggested opening large-scale data centers in Wisconsin, California, Texas, and Pennsylvania, a source familiar with the matter told CNBC.

During that meeting, the Biden administration confirmed that developing large-scale AI data centers is a priority, announcing “a new Task Force on AI Datacenter Infrastructure to coordinate policy across government.” OpenAI seems to be trying to get the task force’s attention early on, outlining in the document that Bloomberg reviewed the national security and economic benefits its data centers could provide for the US.

In a statement to Bloomberg, OpenAI’s spokesperson said that “OpenAI is actively working to strengthen AI infrastructure in the US, which we believe is critical to keeping America at the forefront of global innovation, boosting reindustrialization across the country, and making AI’s benefits accessible to everyone.”

Big Tech companies and AI startups will likely continue pressuring officials to approve data center expansions, as well as new kinds of nuclear reactors as the AI explosion globally continues. Goldman Sachs estimated that “data center power demand will grow 160 percent by 2030.” To ensure power supplies for its AI, according to the tech news site Freethink, Microsoft has even been training AI to draft all the documents needed for proposals to secure government approvals for nuclear plants to power AI data centers.

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