Author name: Kris Guyer

lawsuit-against-prime-video-ads-shows-perils-of-annual-streaming-subscriptions

Lawsuit against Prime Video ads shows perils of annual streaming subscriptions

Amazon, amazon prime video, culture, streaming, Tech / /
Priyanka CHopra (left) and Richard Madden (right) in the AMazon Prime Video original series Citadel.

Enlarge / Priyanka Chopra (left) and Richard Madden (right) in the Prime Video original series Citadel.

Streaming services like Amazon Prime Video promote annual subscriptions as a way to save money. But long-term commitments to streaming companies that are in the throes of trying to determine how to maintain or achieve growth typically end up biting subscribers in the butt—and they’re getting fed up.

As first reported by The Hollywood Reporter, a lawsuit seeking class-action certification [PDF] hit Amazon on February 9. The complaint centers on Amazon showing ads with Prime Video streams, which it started doing for US subscribers in January unless customers paid an extra $2.99/month. This approach differed from how other streaming services previously introduced ads: by launching a new subscription plan with ads and lower prices and encouraging subscribers to switch.

A problem with this approach, though, as per the lawsuit, is that it meant that people who signed up for an annual subscription to Prime Video before Amazon’s September 2023 announcement about ads already paid for a service that’s different from what they expected.

And that’s not the only risk people face when opting-in to a yearlong relationship with streaming services these days.

Paying extra “for something they already paid for”

The lawsuit recently filed against Prime Video names California resident Wilbert Napoleon as a plaintiff and argues that Amazon’s advertisements for Prime Video made “reasonable consumers” think that they would get ad-free movie and TV-show streaming for the duration of their subscription.

The lawsuit reads:

Reasonable consumers expect that, if you purchase a subscription with ad-free streaming of movies and tv shows, that the ad-free streaming for movies and tv shows is available for the duration of the purchased subscription.

… however, Plaintiff and class members’ reasonable expectations were not met. Instead of receiving a subscription that included ad-free streaming of [TV] shows and movies, they received something worth less.

Napoleon bought an annual subscription to Prime Video in June 2023, per the court filings. The lawsuit accuses Amazon of falsely advertising Prime Video.

“Subscribers must now pay extra to get something that they already paid for,” the lawsuit says.

The idea of expectations not being met is common for streaming customers. That said, the lawsuit hasn’t gotten far enough yet where we should expect big changes to Prime Video or financial penalties for Amazon. Changing the user experience mid-deal is aggravating for customers, but Prime Video’s terms of use claim that Amazon maintains the right to diminish the value of Prime Video:

Offers and pricing for subscriptions (also referred to at times as memberships), the subscription services, the extent of available Subscription Digital Content, and the specific titles available through subscription services, may change over time and by location without notice (except as may be required by applicable law).

But there’s still a broader point to be made around streaming services trying to lure people into yearlong commitments knowing that the product they offer today might drastically change over the next 12 months.

Amazon, for example, announced that it would bring commercials to Prime Video in September and didn’t confirm when it would introduce ads until December, about a month ahead of the changes. Yet, Amazon reportedly had plans to bring ads to the service as early as June, per a report from The Wall Street Journal that cited anonymous “people familiar with the situation.” Despite these reported plans to alter the user experience significantly, Amazon continued to sell annual subscriptions to Prime Video. For months, people were committing to something that they expected would include commercial-free viewing, which used to be a popular draw of Prime Video compared to rival streaming services.

Prime Video also seemingly didn’t give a heads-up that it was removing Dolby Vision and Dolby Atmos support unless subscribers agreed to pay $2.99 more per month for an ad-free plan.

Amazon declined to comment on this story. Lawyers for the lawsuit filed against Amazon didn’t respond to a request for comment.

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mozilla-lays-off-60-people,-wants-to-build-ai-into-firefox

Mozilla lays off 60 people, wants to build AI into Firefox

AI, Firefox, mozilla, Mozilla Firefox, Tech / /

Please just make a browser —

Memo details layoffs, “strategic corrections,” and a desire for “trustworthy” AI.

–

Mozilla lays off 60 people, wants to build AI into Firefox

Mozilla got a new “interim” CEO just a few days ago, and the first order of business appears to be layoffs. Bloomberg was the first to report that the company is cutting about 60 jobs, or 5 percent of its workforce. A TechCrunch report has a company memo that followed these layoffs, detailing one product shutdown and a “scaling back” of a few others.

Mozilla started as the open source browser/email company that rose from the ashes of Netscape. Firefox and Thunderbird have kept on trucking since then, but the mozilla.org/products page is a great example of what the strategy has been lately: “Firefox is just the beginning!” reads the very top of the page; it then goes on to detail a lot of projects that aren’t in line with Mozilla’s core work of making a browser. There’s Mozilla Monitor (a data breach checker), Mozilla VPN, Pocket (a news reader app), Firefox Relay (for making burner email accounts), and Firefox Focus, a fork of Firefox with a privacy focus.

That’s not even a comprehensive list of recent Mozilla products. From 2017–2020, there was “Firefox Send,” an encrypted file transfer service, and a VR-focused “Firefox Reality” browser that lasted from 2018 to 2022. In 2022, Mozilla launched a $35 million venture capital fund called Mozilla Ventures. Not all Mozilla side-projects are losers—the memory-safe Rust programming language was spun out of Mozilla in 2020 and has seen rapid adoption in the Linux kernel and Android.

Mozilla is a tiny company that competes with some of the biggest tech companies in the world—Apple, Google, and Microsoft. It’s also very important to the web as a whole, as Firefox is the only browser that can’t trace its lineage back to Apple and WebKit (Chrome’s Blink engine is a WebKit fork. Microsoft Edge is a Chromium fork). So you would think focusing on Firefox would be a priority, but the company continually struggles with focus.

The Mozilla Corporation gets about 80 percent of its revenue from Google—also its primary browser competitor—via a search deal, so Mozilla isn’t exactly a healthy company. These non-browser projects could be seen as a search for a less vulnerable revenue stream, but none have put a huge dent in the bottom line.

TechCrunch managed to get an internal company memo that details a few “strategic corrections” for the myriad Mozilla products. Mozilla has a “mozilla.social” Mastodon instance that the memo says originally intended to “effectively shape the future of social media,” but the company now says the social group will get a “much smaller team.” Mozilla says it will also “reduce our investments” in Mozilla VPN, Firefox Relay, and something the memo calls “Online Footprint Scrubber” (that sounds like Mozilla Monitor?). It’s also shutting down “Mozilla Hubs,” which was a 3D virtual world it launched in 2018—that’s right, there was also a metaverse project! The memo says that “demand has moved away from 3D virtual worlds” and that “this is impacting all industry players.” The company is also cutting jobs at “MozProd,” its infrastructure team.

While chasing the trends of VR and metaverse didn’t work out, Mozilla now wants to chase another hot new trend: AI! The memo says: “In 2023, generative AI began rapidly shifting the industry landscape. Mozilla seized an opportunity to bring trustworthy AI into Firefox, largely driven by the Fakespot acquisition and the product integration work that followed. Additionally, finding great content is still a critical use case for the Internet. Therefore, as part of the changes today, we will be bringing together Pocket, Content, and the AI/ML teams supporting content with the Firefox Organization. More details on the specific organizational changes will follow shortly.” Mozilla paid an undisclosed sum in 2023 to buy a company called Fakespot, which uses AI to identify fake product reviews. Specifically citing “generative AI” leads us to believe the company wants to build a chatbot or webpage summarizer.

The TechCrunch report interprets the memo, saying, “It now looks like Mozilla may refocus on Firefox once more,” but the memo does not give an affirmative statement on “Firefox the browser” being important or seeing additional investments. In 2020, the company had another round of layoffs and said it wanted to “refocus the Firefox organization on core browser growth,” but nothing seems to have come of that. Firefox’s market share is about 3 percent of all browsers, and that number goes down every year.

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why-walking-around-in-public-with-vision-pro-makes-no-sense

Why walking around in public with Vision Pro makes no sense

Apple, augmented reality, Features, Mixed Reality, Reviews, spatial computing, Tech, vision pro, visionOS / /

  • A close-up look at the Vision Pro from the front.

    Samuel Axon

  • The Apple Vision Pro with AirPods Pro, Magic Keyboard, Magic Trackpad, and an Xbox Series X|S controller.

    Samuel Axon

  • You can see the front-facing cameras that handle passthrough video just above the downward-facing cameras that read your hand gestures here.

    Samuel Axon

  • There are two buttons for Vision Pro, both on the top.

    Samuel Axon

  • This is the infamous battery pack. It’s about the size of an iPhone (but a little thicker) and has a USB-C port for external power sources.

    Samuel Axon

  • There are two displays inside the Vision Pro, one for each eye. Each offers just under 4K resolution.

    Samuel Axon

  • Apple offers several variations of the light seal to fit different face shapes.

    Samuel Axon

If you’ve spent any time in the tech-enthusiast corners of Instagram of TikTok over the past few weeks, you’ve seen the videos: so-called tech bros strolling through public spaces with confidence, donning Apple’s $3,500 Vision Pro headset on their faces while gesturing into the air.

Dive into the comments on those videos and you’ll see a consistent ratio: about 20 percent of the commenters herald this as the future, and the other 80 mock it with vehement derision. “I’ve never had as much desire to disconnect from reality as this guy does,” one reads.

Over the next few weeks, I’m going all-in on trying the Vision Pro in all sorts of situations to see which ones it suits. Last week, I talked about replacing a home theater system with it—at least when traveling away from home. Today, I’m going over my experience trying to find a use for it out on the streets of Chicago.

I’m setting out to answer a few questions here: Does it feel weird wearing it in public spaces? Will people judge you or react negatively when you wear it—and if so, will that become less common over time? Does it truly disconnect you from reality, and has Apple succeeded in solving virtual reality’s isolationist tendencies? Does it provide enough value to be worth wearing?

As it turns out, all these questions are closely related.

The potential of AR in the wild

I was excited about the Vision Pro in the lead-up to its launch. I was impressed by the demo I saw at WWDC 2023, even though I was aware that it was offered in an ideal setting: a private, well-lit room with lots of space to move around.

Part of my excitement was about things I didn’t see in that demo but that I’ve seen augmented reality developers explore in smartphone augmented reality (AR) and niche platforms like HoloLens and Xreal. Some smart folks have already produced a wide variety of neat tech demos showing what you can do with a good consumer AR headset, and many of the most exciting ideas work outside the home or office.

I’ve seen demonstrations of real-time directions provided with markers along the street while you walk around town, virtual assistant avatars guiding you through the airport, menus and Yelp reviews overlaid on the doors of every restaurant on a city strip, public art projects pieced together by multiple participants who each get to add an element to a virtual statue, and much more.

Of course, all those ideas—and most others for AR—make a lot more sense for unintrusive glasses than they do for something that is essentially a VR headset with passthrough. Nonetheless, I was hoping to get a glimpse at that eventuality with the Vision Pro.

Why walking around in public with Vision Pro makes no sense Read More »

a-new-generation-of-storm-chasers-takes-on-mother-nature-in-twisters-trailer

A new generation of storm chasers takes on Mother Nature in Twisters trailer

culture, Entertainment, film trailers, Twisters, Universal Pictures / /

“If you feel it, chase it!” —

“You don’t face your fears, you ride ’em.”

–

Daisy Edgar-Jones, Anthony Ramos, and Glen Powell star in Twisters, a standalone film inspired by the 1996 classic.

Like so many others, I adored the 1996 film Twister, now a classic in the “disaster porn” genre and still in frequent weekend and holiday rotation on broadcast and cable networks nearly 30 years later. We’re finally getting a follow-up with Twisters, directed by Lee Isaac Chung (Minari). Universal Pictures dropped the official trailer during the Super Bowl on Sunday.

(Some spoilers for the original film below.)

Twister rocked the 1996 box office, racking up $495 million worldwide and snagging an Oscar nomination for special effects. Critics’ reactions were more mixed. The film earned well-deserved  praise for its special effects and sheer entertainment value.  Who can forget the flying cows, the jaw-dropping CGI twisters, and that classic scene when a tornado suddenly rips through a drive-in movie screen right in the middle of The Shining? But others criticized the thin character development and dismissed the film as “loud,” “dumb,” and “a triumph of technology over storytelling and the actor’s craft.”

Was the film often ridiculously over-the-top (especially that final encounter with the F5)? Yes indeed. Were the supporting characters a bit one-note? Granted, especially Cary Elwes’ smarmy corporate-funded rival scientist. But Helen Hunt and Bill Paxton had genuine chemistry as estranged storm-chasing spouses Jo and Bill; their relationship was the heart of the film and clearly resonated with viewers.

And yes, the scientific elements were exaggerated for the big screen, although flying cows (plus pigs, horses, and various vehicles) are absolutely a thing during real tornadoes. The fictional sensing system DOROTHY was inspired by a 1970s instrument to measure real-time conditions of tornadoes called TOTO (Totable Tornado Observatory).  And so many young people loved the movie so much they wanted to become tornado scientists themselves. The number of meteorological majors in the US grew by 10 percent in the 1990s, and the University of Oklahoma doubled its meteorology program. That’s pretty impressive for supposedly loud and dumb mindless entertainment.

  • Kate (Daisy Edgar-Jones), Javi (Anthony Ramos), and Tyler (Glen Powell) are the next generation of storm chasers.

    YouTube/Universal Pictures

  • Tyler is clearly the Cary Elwes character this time around.

    YouTube/Universal Pictures

  • A storm is brewing

    YouTube/Universal Pictures

  • We’ve still got the storm tracking system, DOROTHY

    YouTube/Universal Pictures

  • Fly, little sensors, fly! Into the tornado!

    YouTube/Universal Pictures

  • Now that’s what we call a twister.

    YouTube/Universal Pictures

  • Kate gives her best “OMG, twister!” face

    YouTube/Universal Pictures

  • Double the fun for our intrepid storm chasers

    YouTube/Universal Pictures

  • “We got twins. TWINS!!!”

    YouTube/Universal Pictures

Rumors were circulating back in 2020 about a possible remake of Twister, with Joseph Kosinski directing, but that had dissipated by the following year. Hunt then proposed a sequel, with herself writing and directing, but the studio nixed that idea. (Apparently Hunt killed off her own character, Jo, in the draft script. Bold move.) Eventually the project morphed into Twisters, centered on the daughter of Hunt’s and Paxton’s characters from the original. It’s now being touted as a standalone sequel, however, so that connection might have fallen by the wayside during development. Per the official premise:

[Daisy] Edgar-Jones stars as Kate Cooper, a former storm chaser haunted by a devastating encounter with a tornado during her college years who now studies storm patterns on screens safely in New York City. She is lured back to the open plains by her friend, Javi (Anthony Ramos) to test a groundbreaking new tracking system. There, she crosses paths with Tyler Owens (Glen Powell), the charming and reckless social-media superstar who thrives on posting his storm-chasing adventures with his raucous crew, the more dangerous the better. As storm season intensifies, terrifying phenomena never seen before are unleashed, and Kate, Tyler and their competing teams find themselves squarely in the paths of multiple storm systems converging over central Oklahoma in the fight of their lives.

The cast also includes Maura Tierney, Brandon Perea, Daryl McCormack, Sasha Lane, Kiernan Shipka, Nik Dodani, Harry Hadden-Paton, David Corenswet, Tunde Adebimpe, and Katy O’Brian.

The trailer itself is just a series of spectacularly frenetic storm chasing sequences interspersed with a bit of human interaction, such as a few romantic sparks between Kate and Tyler the exhibitionist YouTuber (at least Tyler seems to feeling it). Screenwriter Mark L. Smith (The Revenant) consulted with all kinds of scientific experts while working on the screenplay and the storyline incorporates more of the causes and effects of climate change as it pertains to more frequent and violent weather—including tornadoes.

Twisters seems to have all the same requisite elements of its predecessor, including the DOROTHY system—an unusual choice for something meant to be a completely original story—but it still can’t help feeling at best like a pale reflection. And the performances come off as much more shrill and over-the-top, at least in the trailer. The cast is game enough, but screaming “Twins! We got TWINS!” when a tornado splits in two is far less effective than Hunt’s Jo casually glancing at random livestock flying past their truck and blithely commenting, “Cow.” Even Bill’s citified fiancee (Jami Gertz) only managed a wide-eyed “I gotta go, we got cows” over her cell phone. Sometimes less is more.

Then again, the original 1996 trailer for Twister captured nothing of that film’s charm, humor, and sheer entertainment value. We’ll have to wait and see if Chung can pull it off; he’s an able director and an interesting choice to helm this particular project. And who knows? Maybe Twisters will inspire another new generation of storm chasers and climate scientists.

Twisters hits theaters on July 19, 2024.

Listing image by YouTube/Universal Pictures

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F-Zero courses from a dead Nintendo satellite service restored using VHS and AI

F-Zero, gaming, Nintendo, satellaview, super famicom, Super Nintendo / /

Ahead of its time and lost in time —

There’s still a $5,000 prize for the original Japanese Satellaview broadcasts.

–

Box art for the fan modification of F-Zero, BS F-Zero Deluxe

Enlarge / BS F-Zero Deluxe sounds like a funny name until you know that the first part stands for “broadcast satellite.”

Guy Perfect, Power Panda, Porthor

Nintendo’s Satellaview, a Japan-only satellite add-on for the Super Famicom, is a rich target for preservationists because it was the home to some of the most ephemeral games ever released.

That includes a host of content for Nintendo’s own games, including F-Zero. That influential Super Nintendo (Super Famicom in Japan) racing title was the subject of eight weekly broadcasts sent to subscribing Japanese homes in 1996 and 1997, some with live “Soundlink” CD-quality music and voiceovers. When live game broadcasts were finished, the memory cartridges used to store game data would report themselves as empty, even though they technically were not. Keeping that same 1MB memory cartridge in the system when another broadcast started would overwrite that data, and there were no rebroadcasts.

Recordings from some of the F-Zero Soundlink broadcasts on the Satellaview add-on for the Super Famicom (Super Nintendo in the US).

As reported by Matthew Green at Press the Buttons (along with Did You Know Gaming’s informative video), data from some untouched memory cartridges was found and used to re-create some of the content. Some courses, part of a multi-week “Grand Prix 2” event, have never been found, despite a $5,000 bounty offering and extensive effort. And yet, remarkably, the 10 courses in those later broadcasts were reverse-engineered, using a VHS recording, machine learning tools, and some manual pixel-by-pixel re-creation. The results are “north of 99.9% accurate,” according to those who crafted it and exist now as a mod you can patch onto an existing F-Zero ROM.

A re-creation of the “Forest I” level from the lost Satellaview broadcasts, running in a modified F-Zero ROM.

F-Zero Deluxe, as the patched version is called, includes four new racing machines on top of the original four. There are two new “BS-X” Leagues with all the resurrected Satellaview race tracks. And there is “ghost data,” or the ability to race against one of your prior runs on a course, something that F-Zero games helped make popular and was subsequently picked up by other racing games. There is even box art and an instruction booklet. It is a notable feat of game preservation. It thereby makes us nervous that Nintendo and its attorneys will take notice, but one can hope.

Speaking of which, a key tool used for the BS F-Zero Deluxe release comes from engineer FlibidyDibidy. In his efforts to create a “living leaderboard,” he wanted to show every Super Mario Bros. speedrun all at once. That required a side-by-side speedrun tool that could analyze game footage and show exactly what input was being pressed during that frame, then produce an emulation of that footage that was frame-perfect. That tool, Graphite, is currently missing from the author’s website and from GitHub, though a GitLab copy remains. We’ve reached out to FlibidyDibidy for comment on this and will update the post with new information.

F-Zero courses.” height=”446″ src=”https://cdn.arstechnica.net/wp-content/uploads/2024/02/Screenshot-2024-02-12-at-5.35.51%E2%80%AFPM-300×446.png” width=”300″>

Enlarge / A frame from the machine learning tool Guy Perfect used to read inputs from a VHS recording and re-create long-lost F-Zero courses.

Guy Perfect

Using Graphite as inspiration and having the data from the original Grand Prix broadcast as a baseline, an F-Zero superfan going by Guy Perfect built a tool that could reproduce the controller input from a miraculous VHS copy of the missing second Grand Prix. Following this reverse-project process, Guy Perfect re-created most of the courses and then fine-tuned them with manual frame-by-frame authoring. The backgrounds on the courses required the work of a pixel artist, Power Panda, to finish the package, and Porthor to round out the trio.

Their work means that, 25 years later, a moment in gaming that was nearly lost to time and various corporate currents has been, if not entirely restored, brought as close as is humanly (and machine-ably) possible to what it once was. Here’s hoping the results, which by all indications are fan-created and non-commercial, stick around for a while.

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“very-sick”-pet-cat-gave-oregon-resident-case-of-bubonic-plague

“Very sick” pet cat gave Oregon resident case of bubonic plague

bubonic plague, cat, CDC, fleas, infection, infectious diseases, Oregon, plague, rodents, Science, yersinia pestis / /

Surprise plague —

The person’s cat was reportedly extremely ill and had a draining abscess.

–

A cat, but not the one with plague.

Enlarge / A cat, but not the one with plague.

An Oregon resident contracted bubonic plague from their “very sick” pet cat, marking the first time since 2015 that someone in the state has been stricken with the Black Death bacterium, according to local health officials.

Plague bacteria, Yersinia pestis, circulates cryptically in the US in various types of rodents and their fleas. It causes an average of seven human cases a year, with a range of 1 to 17, according to the Centers for Disease Control and Prevention. The cases tend to cluster in two regions, the CDC notes: a hotspot that spans northern New Mexico, northern Arizona, and southern Colorado, and another region spanning California, far western Nevada, and southern Oregon.

The new case in Oregon occurred in the central county of Deschutes. It was fortunately caught early before the infection developed into a more severe, systemic bloodstream infection (septicemic plague). However, according to a local official who spoke with NBC News, some doctors felt the person had developed a cough while being treated at the hospital. This could indicate progression toward pneumonic plague, a more life-threatening and more readily contagious variety of the plague that spreads via respiratory droplets. Nevertheless, the person’s case reportedly responded well to antibiotic treatment, and the person is recovering.

Health officials worked to prevent the spread of the disease. “All close contacts of the resident and their pet have been contacted and provided medication to prevent illness,” Richard Fawcett, Deschutes County Health Officer, said in a news release.

Fawcett told NBC News that the cat was “very sick” and had a draining abscess, indicating “a fairly substantial” infection. The person could have become infected by plague-infected fleas from the cat or by handling the sick cat or its bodily fluids directly. Symptoms usually develop two to eight days after exposure, when the infection occurs in the lymph nodes. Early symptoms include sudden onset of fever, nausea, weakness, chills, muscle aches, and/or visibly swollen lymph nodes called buboes. If left untreated, the infection progresses to the septicemic or pneumonic forms.

It’s unclear how or why the cat became infected. But cats are particularly susceptible to plague and are considered a common source of infection in the US. The animals, when left to roam outdoors, can pick up infections from fleas as well as killing and eating infected rodents. Though dogs can also pick up the infection from fleas or other animals, they are less likely to develop clinical illness, according to the CDC.

While plague cases are generally rare in the US, Deschutes County Health Services offered general tips to keep from contracting the deadly bacteria, namely: Avoid contact with fleas and rodents, particularly sick, injured, or dead ones; Keep pets on a leash and protected with flea control products; Work to keep rodents out and away from homes and other buildings; and avoid areas with lots of rodents while camping and hiking and wear insect repellant when outdoors to ward off fleas.

According to the CDC, there were 496 plague cases in the US between 1970 and 2020. And between 2000 and 2020, the CDC counted 14 deaths.

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prime-video-cuts-dolby-vision,-atmos-support-from-ad-tier—and-didn’t-tell-subs

Prime Video cuts Dolby Vision, Atmos support from ad tier—and didn’t tell subs

Amazon, amazon prime video, culture, dolby atmos, dolby vision, streaming, Tech / /

Surprise —

To get them back, you must pay an extra $2.99/month for the ad-free tier.

–

High King Gil-galad and Elrond in The Lord of the Rings: The Rings of Power

Enlarge / The Rings of Power… now in HDR10+ for ad-tier users.

On January 29, Amazon started showing ads to Prime Video subscribers in the US unless they pay an additional $2.99 per month. But this wasn’t the only change to the service. Those who don’t pay up also lose features; their accounts no longer support Dolby Vision or Dolby Atmos.

As noticed by German tech outlet 4K Filme on Sunday, Prime Video users who choose to sit through ads can no longer use Dolby Vision or Atmos while streaming. Ad-tier subscribers are limited to HDR10+ and Dolby Digital 5.1.

4K Filme confirmed that this was the case on TVs from both LG and Sony; Forbes also confirmed the news using a TCL TV.

“In the ads-free account, the TV throws up its own confirmation boxes to say that the show is playing in Dolby Vision HDR and Dolby Atmos. In the basic, with-ads account, however, the TV’s Dolby Vision and Dolby Atmos pop-up boxes remain stubbornly absent,” Forbes said.

Amazon hasn’t explained its reasoning for the feature removal, but it may be trying to cut back on licensing fees paid to Dolby Laboratories. Amazon may also hope to push HDR10+, a Dolby Vision competitor that’s free and open. It also remains possible that we could one day see the return of Dolby Vision and Dolby Atmos to the ad tier through a refreshed licensing agreement.

Amazon has had a back-and-forth history with supporting Dolby features. In 2016, it first made Dolby Vision available on Prime Video. In 2017, though, Prime Video stopped supporting the format in favor of HDR10+. Amazon announced the HDR10+ format alongside Samsung, and it subsequently made the entire Prime Video library available in HDR10+. But in 2022, Prime Video started offering content like The Lord of the Rings: The Rings of Power in Dolby Vision once again.

Amazon wasn’t upfront about removals

Amazon announced in September 2023 that it would run ads on Prime Video accounts in 2024; in December, Amazon confirmed that the ads would start running on January 29 unless subscribers paid extra. In the interim, Amazon failed to mention that it was also removing support for Dolby Vision and Atmos from the ad-supported tier.

Forbes first reported on Prime Video’s ad-based tier not supporting Dolby Vision and Atmos by assuming that it was a technical error. Not until after Forbes published its article did Amazon officially confirm the changes. That’s not how people subscribing to a tech giant’s service expect to learn about a diminishing of their current plan.

It also seems that Amazon’s removal of the Dolby features has been done in such a way that it could lead some users to think they’re getting Dolby Vision and Atmos support even when they’re not.

As Forbes’ John Archer reported, “To add a bit of confusion to the mix, on the TCL TV I used, the Prime Video header information for the Jack Ryan show that appears on the with-ads basic account shows Dolby Vision and Dolby Atmos among the supported technical features—yet when you start to play the episode, neither feature is delivered to the TV.”

As streaming services overtake traditional media, many customers are growing increasingly discouraged by how the industry seems to be evolving into something strongly reminiscent of cable. While there are some aspects of old-school TV worth emulating, others—like confusing plans that don’t make it clear what you get with each package—are not.

Amazon didn’t respond to questions Ars Technica sent in time for publication, but we’ll update this story if we hear back.

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microsoft-starts-testing-windows-11-24h2-as-this-year’s-big-update-takes-shape

Microsoft starts testing Windows 11 24H2 as this year’s big update takes shape

microsoft, Tech, Windows, Windows 11, windows 11 24h2, windows 12, windows insider program / /

24h1 isn’t even over yet —

Windows 11 23H2 didn’t make its first appearance until much later in the year.

–

Windows 11 24H2 has made its first appearance.

Enlarge / Windows 11 24H2 has made its first appearance.

Andrew Cunningham

The next major release of Windows isn’t due until the end of the year, but it looks like Microsoft is getting an early start. New Windows Insider builds released to the Canary and Dev channels both roll their version numbers to “24H2,” indicating that they’re the earliest builds of what Microsoft will eventually release to all Windows users sometime this fall.

New features in 24H2 include a smattering of things Microsoft has already been testing in public since the big batch of new features that dropped last September, plus a handful of new things. The biggest new one is the addition of Sudo for Windows, a version of a Linux/Unix terminal command that first broke cover in a preview build earlier this month. The new build also includes better support for hearing aids, support for creating 7-zip and TAR archives in File Explorer, an energy-saving mode, and new changes to the SMB protocol. This build also removes both the WordPad and the Tips apps.

Some of these features may be released to all Windows 11 users before the end of the year. During the Windows 11 era, it’s been Microsoft’s practice to drop new features in several small batches throughout the year.

The early change to the 24H2 numbering is a departure from last year, where Windows 11 23H2 didn’t appear publicly until the end of October. And even then, it was mostly just an update that rolled over the version number and Microsoft’s support clock for software updates—most of its “new” features had actually rolled out to PCs running Windows 11 22H2 the month before.

There are some signs that this update will be fairly significant in scope. In addition to all the features Microsoft listed, there are signs that the company is revising things like the Windows setup process that you go through when installing the OS from scratch. The current setup screens have remained essentially unchanged since Windows Vista in 2006, with only light and mostly cosmetic tweaks since then (and even in the redesigned version, window borders are still done in the Vista/7 style).

Logistically, this initial build of Windows 11 24H2 allows Windows Insider testers in the most unstable Canary channel to switch to the less unstable Dev channel without completely reinstalling Windows. Eventually, this… window will close, and the Canary channel will jump into a new series of build numbers.

Whither Windows 12?

Some news outlets and users have taken this update’s announcement as proof that the rumored “Windows 12” won’t happen this year. The existence of Windows 12, largely inferred based on rumors and stray statements from PC makers and analysts, has never been officially confirmed or denied by Microsoft.

A 24H2 update does suggest that Windows 11 will continue on for at least another year, but it doesn’t necessarily preclude a Windows 12 launch this year. Windows 10 received a 21H2 update the year Windows 11 came out and a 22H2 update the year after that (not that either came with significant new features). Microsoft could decide to rename the upcoming feature update on relatively short notice—like it originally did with Windows 11, which began as a design overhaul for Windows 10. Windows 12 might happen, or it might not, but I wouldn’t take this Windows 11 24H2 update as decisive evidence one way or the other.

AI was said to be a major focus for the hypothetical Windows 12, as it has been for the last few major Windows 11 updates. Trendforce went as far as to say that “AI PCs” running “the next generation of Windows” would need a “baseline” of 16GB of RAM, though when asked about this, a Microsoft representative told us that the company “doesn’t comment on rumors and speculation.” Trendforce also said that these AI PCs would need neural processing units (NPUs) that met certain performance standards.

To date, Microsoft hasn’t imposed any specific system requirements for Copilot or Windows’ other generative AI features, aside from 4GB RAM and 720p screen requirements for the Windows 10 version of Copilot, but this could change if more of Windows’ AI features begin relying on local processing rather than cloud processing.

Listing image by Microsoft

Microsoft starts testing Windows 11 24H2 as this year’s big update takes shape Read More »

chevrolet-announces-model-year-2024-equinox-ev-pricing

Chevrolet announces model year 2024 Equinox EV pricing

Cars, Chevrolet Equinox EV / /

hope it goes better than the blazer —

We’ve known the 1LT will start at $34,995, but a 2LT will cost at least $43,295.

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Driver’s side view of 2024 Chevrolet Equinox EV 1LT in Galaxy Gray Metallic driving down the road.

Enlarge / This is what the entry-level Chevrolet Equinox EV 1LT will look like.

Chevrolet

Chevrolet’s next battery electric vehicle on its troubled Ultium platform will be the Equinox EV, a compact crossover that slots in below the recently released Blazer EV. Chevy has been pitching the Equinox EV as affordable, originally with a starting price of just under $30,000. That gave the automaker the cover it needed to kill off its affordable EV, the Bolt, an act of corporate ax-swinging that looked even more cruel when it emerged that the electric Equinox would start at $34,995.

At least, if you want—or can even find—the 1LT base model. Now, Chevrolet has finally released pricing for the other trim levels, and there’s a steep jump from the bare bones 1LT even to the 2LT, which will cost $43,295. That $8,300 buys some conveniences like heated and power-adjustable front seats, heated side mirrors, and a powered rear liftgate, as well as some styling tweaks. Adaptive cruise control and Super Cruise are also available, but only as cost options.

Early adopters won’t actually be able to buy either of those because Chevy is starting with the 2RS as the initial trim level when the car goes on sale later this year. The 2RS starts at $44,795 and is a slightly sportier take on the Equinox than the 2LT, albeit with much the same standard features and options.

There are also 3LT ($45,295) and 3RS ($46,795) Equinox EVs, which come with more standard equipment and a wider options list, including 19.2 kW AC charging on the 3RS.

There’s a $1,395 destination charge for all the versions, and all these prices are for the front-wheel drive Equinox EV, which will offer 213 hp (159 kW) and have a range of 319 miles (513 km)—presumably when fitted with the smallest wheels. An all-wheel drive option is coming, which has a combined 288 hp (215 kW) and a range of 285 miles (489 km), but for now, the automaker hasn’t said how much the eAWD option will cost.

  • This is an Equinox EV 3LT, which will probably be a far more common sight on dealership forecourts than the sub-$40,000 version.

    Chevrolet

  • The 3RS is the most expensive trim level.

    Chevrolet

  • Here’s a look at the 1LT’s interior.

    Chevrolet

  • The 3LT interior, with Super Cruise active, judging by the green LED on the steering wheel. Like the rest of Chevy’s EV range, the infotainment system uses Google Automotive Services but lacks Apple CarPlay, a deal-breaker for many potential buyers.

    Chevrolet

  • The 3RS interior.

    Chevrolet

There is some good news, though: Chevrolet confirmed that the Equinox EV will be eligible for the full $7,500 IRS clean vehicle tax credit, at least for model year 2024.

Chevrolet announces model year 2024 Equinox EV pricing Read More »

the-super-bowl’s-best-and-wackiest-ai-commercials

The Super Bowl’s best and wackiest AI commercials

AI, american football, Anthropic, Biz & IT, Commercial, commercials, Football, Google, large language models, machine learning, microsoft, Super Bowl / /

Superb Owl News —

It’s nothing like “crypto bowl” in 2022, but AI made a notable splash during the big game.

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A still image from BodyArmor's 2024

Enlarge / A still image from BodyArmor’s 2024 “Field of Fake” Super Bowl commercial.

BodyArmor

Heavily hyped tech products have a history of appearing in Super Bowl commercials during football’s biggest game—including the Apple Macintosh in 1984, dot-com companies in 2000, and cryptocurrency firms in 2022. In 2024, the hot tech in town is artificial intelligence, and several companies showed AI-related ads at Super Bowl LVIII. Here’s a rundown of notable appearances that range from serious to wacky.

Microsoft Copilot

Microsoft Game Day Commercial | Copilot: Your everyday AI companion.

It’s been a year since Microsoft launched the AI assistant Microsoft Copilot (as “Bing Chat“), and Microsoft is leaning heavily into its AI-assistant technology, which is powered by large language models from OpenAI. In Copilot’s first-ever Super Bowl commercial, we see scenes of various people with defiant text overlaid on the screen: “They say I will never open my own business or get my degree. They say I will never make my movie or build something. They say I’m too old to learn something new. Too young to change the world. But I say watch me.”

Then the commercial shows Copilot creating solutions to some of these problems, with prompts like, “Generate storyboard images for the dragon scene in my script,” “Write code for my 3d open world game,” “Quiz me in organic chemistry,” and “Design a sign for my classic truck repair garage Mike’s.”

Of course, since generative AI is an unfinished technology, many of these solutions are more aspirational than practical at the moment. On Bluesky, writer Ed Zitron put Microsoft’s truck repair logo to the test and saw results that weren’t nearly as polished as those seen in the commercial. On X, others have criticized and poked fun at the “3d open world game” generation prompt, which is a complex task that would take far more than a single, simple prompt to produce useful code.

Google Pixel 8 “Guided Frame” feature

Javier in Frame | Google Pixel SB Commercial 2024.

Instead of focusing on generative aspects of AI, Google’s commercial showed off a feature called “Guided Frame” on the Pixel 8 phone that uses machine vision technology and a computer voice to help people with blindness or low vision to take photos by centering the frame on a face or multiple faces. Guided Frame debuted in 2022 in conjunction with the Google Pixel 7.

The commercial tells the story of a person named Javier, who says, “For many people with blindness or low vision, there hasn’t always been an easy way to capture daily life.” We see a simulated blurry first-person view of Javier holding a smartphone and hear a computer-synthesized voice describing what the AI model sees, directing the person to center on a face to snap various photos and selfies.

Considering the controversies that generative AI currently generates (pun intended), it’s refreshing to see a positive application of AI technology used as an accessibility feature. Relatedly, an app called Be My Eyes (powered by OpenAI’s GPT-4V) also aims to help low-vision people interact with the world.

Despicable Me 4

Despicable Me 4 – Minion Intelligence (Big Game Spot).

So far, we’ve covered a couple attempts to show AI-powered products as positive features. Elsewhere in Super Bowl ads, companies weren’t as generous about the technology. In an ad for the film Despicable Me 4, we see two Minions creating a series of terribly disfigured AI-generated still images reminiscent of Stable Diffusion 1.4 from 2022. There’s three-legged people doing yoga, a painting of Steve Carell and Will Ferrell as Elizabethan gentlemen, a handshake with too many fingers, people eating spaghetti in a weird way, and a pair of people riding dachshunds in a race.

The images are paired with an earnest voiceover that says, “Artificial intelligence is changing the way we see the world, showing us what we never thought possible, transforming the way we do business, and bringing family and friends closer together. With artificial intelligence, the future is in good hands.” When the voiceover ends, the camera pans out to show hundreds of Minions generating similarly twisted images on computers.

Speaking of image synthesis at the Super Bowl, people mistook a Christian commercial created by He Gets Us, LLC as having been AI-generated, likely due to its gaudy technicolor visuals. With the benefit of a YouTube replay and the ability to look at details, the “He washed feet” commercial doesn’t appear AI-generated to us, but it goes to show how the concept of image synthesis has begun to cast doubt on human-made creations.

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