try-on

ZERO10 to Debut Its First AR Store at Viva Technology in Paris

augmented reality, Beauty & Fashion, fashion, featured, Retail, Retail & E-Commerce, shopping, try-on / Mike M. / June 12, 2023

After the successful showing of its AR try-on technology at the Metaverse Fashion Week, AR fashion company ZERO10 is launching its first prototype AR Store that aims to bring a whole new experience to shopping.

Following previous successful collaborations with fashion brands like Tommy Hilfiger and Coach – which saw the launch of the brand’s AR Mirror and Storefront, respectively – ZERO10 is now debuting the AR Mirror as a standalone store.

AR Storefront ZERO10

“We believe that 50% of physical retail will incorporate AR solutions or will become AR stores itself in the next 10 years,” said CEO of ZERO10 George Yashin. “Customers want to try new types of shopping and augmented reality will elevate the future in-store experience. We see the technology as a powerful tool for retail and we are still at the beginning.”

The prototype AR Store aims to be an immersive solution for retail stores while also addressing the common issues that come with brick-and-mortar establishments. This iteration of the AR Mirror is particularly notable for its ability to deliver a standalone retail experience, in contrast to simply enhancing the experience of shopping in a traditional store.

AR Store for a Full AR Shopping Experience

ZERO10 has been steadily growing with its AR-to-physical capabilities, befitting a fashion company that seeks to improve everything about the retail experience. Already a thriving hub for forward-thinking fashion designers, the AR Store represents the exciting possibilities of a full augmented reality shopping experience.

With a simple setup (requiring only the AR Mirror, an iPad stand, a statistics screen, and storage space), the prototype AR Store promises to deliver a seamless shopping experience without the need for large floor space. With its minimal requirements for both space and construction, the AR Store will be able to deliver all the functions and operations seen in a traditional store with an average of 100 sq meters, all with just two square meters of total store space.

AR Mirror ZERO10

All of this is possible thanks to ZERO10’s proprietary AR Mirror solution, which can run complex computer vision models and render clothing in 4K resolution. It does all of this in real-time, powered by a supercomputer that boasts the latest in 3D body tracking and multi-class segmentation capabilities.

The Future Of Brick-And-Mortar Stores?

Traditional storefronts may no longer be enough by themselves to entice consumers to shop at their establishments. Many retailers have started embracing the capabilities of augmented reality and other similar technologies to enrich the customer experience and help them stand out compared to their peers.

This phenomenon (tentatively called v-commerce) not only enriches the usual in-store experience but solves many of the issues that brick-and-mortar establishments face. Storage space, floor traffic, and even employee tasks become far easier to manage with the help of AR technology.

While it’s difficult to say that AR solutions like AR Mirrors and ZERO10’s AR Store will render brick-and-mortar establishments obsolete, it’s fair to say that they’re a development in the retail shopping experience that can’t be ignored.

Forward-Facing Fashion at Viva Technology Europe

ZERO10’s AR Store prototype will be interactable for the first time at Viva Technology, Europe’s biggest startup and tech event, taking place June 14- 17, in Paris, France. The prototype will be located in Innovation Park, ALLÉE NORD, Digital Experiences and AI, stand J61-007.

Visitors at Viva Technology will be able to experience the entire customer journey of the AR Store, starting with trying on the digital merch ZERO10 created together with Viva Technology, also available physically with limited stock.

Following the virtual try-on with the AR Mirror, customers will be able to initiate the imitation of a real purchase, where they will be able to select their sizing and receive a free physical analog of their selected item at the reception desk.

With this, ZERO10 hopes to make more people see the possibilities of AR retail experiences and use AR technology to enrich the normal fashion shopping experience.

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Geenee AR Launches Advanced Virtual Try-On Solutions for E-Commerce and Retail

augmented reality, e-commerce, featured, Retail, Retail & E-Commerce, try-on, webAR / Ryan Harris / June 9, 2023

In the online shopping era, the one thing missing from a perfect shopping experience was a realistic way of trying on products remotely. Thanks to augmented reality and virtual try-on solutions (VTO), this is no longer an issue.

Various AR and WebAR development companies allow retailers and e-commerce brands to offer their customers a highly realistic way of trying various products. From clothes and shoes to makeup and home goods, consumers are able to make an informed shopping decision after using these solutions.

Geenee AR, a WebAR technology company, has recently announced a comprehensive suite of immersive digital shopping solutions for e-commerce brands, including ads, online stores, and onsite mirrors.

Virtual Try-On Solutions Improve the Shopping Experience and Increase Sales

One of the biggest problems for online retailers is the large quantity of returned products. When it comes to clothes, footwear, eyewear, and accessories, many consumers find that they don’t make a good fit for their body type. Or, once they try on the product, they don’t get the look they envisioned when they saw the product in the online store, presented by a model.

With virtual try-on solutions, consumers are able to have a more realistic idea of how they’d look wearing each product. This reduces the number of product returns and increases customer loyalty.

However, until recently, most, though not all, AR try-on solutions were usually focused on a specific type of product: be it makeup, eyewear, hairstyle, clothing, or jewelry.

Geenee’s Virtual Try-On Solutions

With the new suite of virtual try-on solutions, retailers and e-commerce brands can offer their customers a complete experience. Geenee’s virtual try-on solutions include full-body virtual try-on for products like T-shirts, dresses, skirts, pants, jackets, and sweaters, as well as try-on for beauty products and accessories such as handbags, jewelry, glasses, and hats, and other headworn accessories.

full body virtual try-on Geenee AR

Moreover, the company’s virtual try-on solutions are size-inclusive and support a wide range of body types. This is extremely important for customers who want to look not just for the right size, but for garments that compliment their body and make them feel more confident.

“Augmented reality helps consumers make informed and confident purchasing decisions faster than ever before,” said Heather Lipner, Geenee AR’s Head of Product Design and Creative, in a press release shared with ARPost. “Will it fit? Will it look good? To see how something looks on your own face or body will trigger the confidence to purchase – the key driver for e-commerce success.”

In addition to virtual try-on, the company also offers true-size AR for home goods like furniture and appliances.

Key Features of Geenee’s Virtual Try-On Solutions

Geenee offers a complete suite of solutions for online and offline retail stores. The main features of the virtual try-on solutions include:

E-commerce point of sale – web-based full body and face tracking, allowing customers to try all types of products, from head to feet;
Onsite mirrors – AR mirrors which allow customers to try on products in store without going to a changing booth;
Embedded ads – thanks to the company’s partnership with AudienceX, brands can offer virtual try-on experiences within their online ads across various websites and social media platforms.

Brands Report Positive Results After Implementing the VTO Solutions

So far, several fashion, beauty, and home goods brands have used Geenee’s virtual try-on solutions, and some of the results they shared with the company include:

For eyewear: 81% increase in add-to-cart;
For fashion products: 24% decrease in returned products;
For accessories: a 25% increase in conversion rates;
For home goods: a 67% increase in conversions and a 38% decrease in product returns.

virtual try-on accessories Geenee AR

These results confirm the vision of the CTO of Geenee, Evgeny Peshkov.

“Virtual try-on brings e-commerce to the next level. Being able to see how something actually fits rather than guessing based on 2D photos simplifies the customer’s decision,” Peshkov said. “The number of advanced techniques built and fine-tuned specifically for this task allow for a high level of realism and fidelity. Geenee’s web-first VTO solution is ready out-of-the-box and can be easily integrated with any e-commerce platform.”

Experience Virtual Try-On by Geenee

Geeenee AR offers both brands and consumers the chance to test their latest VTO solutions. Anyone can test a demo version on a desktop or mobile here.

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Coach Partners With ZERO10 on AR Try-On Tech for Metaverse Fashion Week

augmented reality, Beauty & Fashion, Events, fashion, featured, metaverse, News, try-on / Ryan Harris / March 24, 2023

The second edition of Metaverse Fashion Week (MVFW) is set to take place at the end of this month in Decentraland’s Luxury District, where global brands will feature their digital wearables. MVFW is a four-day-long event that combines fashion and AR try-on technology to offer a unique, immersive experience to attendees.

Metaverse Fashion Week 2023 -Arena

Metaverse Fashion Week, which will run from March 28–31 this year, will see the participation of luxury brand Coach for the first time, showcasing its products in the virtual show. The event brings together top designers and brands, making it an exciting opportunity for Coach to showcase its signature leather-made products in the metaverse.

ZERO10’s AR Try-On Tech Highlights Coach’s Iconic Tabby Bag

In collaboration with ZERO10, Coach will introduce its iconic Tabby bag with a unique AR enhancement as part of its upcoming activation during MVWF. The feature will be accessible via the ZERO10 app, allowing users in Decentraland to try on the product virtually, providing a new and engaging way to experience the brand.

The AR enhancement effect, which makes use of cutting-edge technology, adds a unique touch to the virtual fashion event and provides visitors with a dynamic way to interact with Coach’s products. Using AR try-on, shoppers may virtually try on clothes, accessories, and even cosmetics before making a purchase. Buyers interested in a product can virtually see how they might look in it.

As a global digital fashion platform, ZERO10 offers AR try-on technology to brands and independent creators. Through its iOS app, users can try on digital clothing in real time using their phone camera, collect items in a virtual wardrobe, and create shareable content for social media.

The digital collections are collaborations with both emerging and established fashion brands, designers, musicians, and artists and are released in limited drops within the app. The app’s cloth simulation technology simulates fabric flow, while the body tracking technology lets users try on virtual outfits for unique social media photos and videos.

Blending Tradition and Innovation

This year’s Metaverse Fashion Week theme, “Future Heritage,” encourages both traditional and emerging fashion designers to engage and work together. As part of the upcoming event, brands will conduct interactive virtual experiences both on and off the runway.

Dolce & Gabbana plans to exhibit pieces from its Future Reward digital design competition. Tommy Hilfiger intends to launch new wearables on a daily basis, along with products powered by artificial intelligence. DKNY will have a pop-up art gallery and restaurant called DKNY.3. Adidas, like Coach, will make its MVFW debut this year. For owners of its “Into the Metaverse” non-fungible token (NFT) collection, the sports brand will debut its first set of digital wearables.

Metaverse Fashion Week 2023 brands

Coach will also participate in Brand New Vision (BNV), a Web3 fashion ecosystem that enables attendees to try on wearables from various global brands seamlessly and instantly. BNV has created specifically designed stations to showcase the digital clothing collections created in partnership with top brands such as Tommy Hilfiger, Carolina Herrera, Michael Kors, and Vivienne Tam. Moreover, a newly built “Fashion Plaza” will also exhibit emerging digital fashion possibilities.

MVFW Open Metaverses and Web3 Interoperability

Dr. Giovanna Graziosi Casimiro, Decentraland’s head of MVFW, remarked that they are honored to carry on the Metaverse Fashion Week tradition this year. “We are seeing the return of many luxury fashion houses, and also the emergence and elevation of digitally native fashion. We are excited to see the world’s greatest fashion minds engaging in digital fashion and exploring what it can mean for their brands, and for their communities,” she said.

This year’s MVFW will highlight the force of interoperability across open metaverses while expanding the boundaries of what digital fashion can be. MVFW23, organized by Decentraland and UNXD, is an immersive art and culture event, in association with the Spatial and OVER metaverses, that welcomes fashionistas from all over the globe to gather, mingle, and witness the most recent breakthroughs in digital fashion.

Fashion brands trying on various virtual technologies like AR try-on is a testament to their commitment to staying at the forefront of the latest technology trends and providing their customers with unique and immersive experiences.

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