trademark infringement

automattic’s-“nuclear-war”-over-wordpress-access-sparks-potential-class-action

Automattic’s “nuclear war” over WordPress access sparks potential class action

automattic, free and open source, Policy, trademark infringement, wordpress, wp engine / /

WordPress software, Keller’s complaint explained, “has long been promised to be free and available to everyone forever.” This promise propelled WordPress’ popularity to, by its own estimates, “encompass more than 40 percent of all websites in the world,” his complaint said.

In the 10 years Keller used WPE, he never had any issues accessing the WordPress ecosystem, and he thought WordPress had guaranteed that it would stay that way—especially since WPE’s use of the trademark appeared to be “expressly permitted on the WordPress foundation website.”

But in the past few years, WPE’s business has substantially grown, Keller explained, attracting big customers like Yelp, Thomson Reuters, and Dropbox, which otherwise may have paid WordPress for similar services.

This seemingly frustrated Mullenweg, who accused WPE of abusing the WordPress trademark to charge customers for access to WordPress’ free tools. The founder took the extraordinary step of blocking WPE’s access to software updates and patches, security updates, and plugins last September. And although Automattic eventually allowed WPE three days to mirror certain data to fulfill its contracts with clients, access was permanently blocked after that, forcing WPE customers to waste time and resources finding workarounds or ways to migrate sites to new web platforms after WPE’s mirroring proved faulty.

“Even if Defendants’ trademark case had merit (it likely does not), it does not excuse Defendants’ deliberate and vindictive targeting of Plaintiff and Class’s contracts with WPE,” Keller’s complaint said, calling Automattic’s reneging on its promise to always provide free access “an appalling deception.”

Automattic could harm the entire Internet

Further, Keller alleged that Automattic took steps to “poach” WPE customers.

That effort included sending emails to WPE customers “claiming they could restore access to the website if the WPE customer left WPE” and posting a list calling out all of WPE’s customers. Automattic also allegedly threatened WPE customers, required all WordPress users to tick a checkbox confirming they were unaffiliated with WPE to access resources, and “stole WPE’s most popular plugin and renamed the author to give themselves credit for the product.”

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Parody site ClownStrike refused to bow to CrowdStrike’s bogus DMCA takedown

Crowdstrike, digital millenium copyright act, DMCA, fair use, parody, parody site, Policy, trademark infringement / /
Parody site ClownStrike refused to bow to CrowdStrike’s bogus DMCA takedown

Doesn’t CrowdStrike have more important things to do right now than try to take down a parody site?

That’s what IT consultant David Senk wondered when CrowdStrike sent a Digital Millennium Copyright Act (DMCA) takedown notice targeting his parody site ClownStrike.

Senk created ClownStrike in the aftermath of the largest IT outage the world has ever seen—which CrowdStrike blamed on a buggy security update that shut down systems and incited prolonged chaos in airports, hospitals, and businesses worldwide.

Although Senk wasn’t personally impacted by the outage, he told Ars he is “a proponent of decentralization.” He seized the opportunity to mock “CrowdStrike’s ability to cause literal billions of dollars of damage” because he viewed this as “collateral from the incredible amount of ‘centralization’ in the tech industry.”

Setting up the parody site at clownstrike.lol on July 24, Senk’s site design is simple. It shows the CrowdStrike logo fading into a cartoon clown, with circus music blasting throughout the transition. For the first 48 hours of its existence, the site used an unaltered version of CrowdStrike’s Falcon logo, which is used for its cybersecurity platform, but Senk later added a rainbow propeller hat to the falcon’s head.

“I put the site up initially just to be silly,” Senk told Ars, noting that he’s a bit “old-school” and has “always loved parody sites” (like this one).

It was all fun and games, but on July 31, Senk received a DMCA notice from Cloudflare’s trust and safety team, which was then hosting the parody site. The notice informed Senk that CSC Digital Brand Services’ global anti-fraud team, on behalf of CrowdStrike, was requesting the immediate removal of the CrowdStrike logo from the parody site, or else Senk risked Cloudflare taking down the whole site.

Senk immediately felt the takedown was bogus. His site was obviously parody, which he felt should have made his use of the CrowdStrike logos—altered or not—fair use. He immediately responded to Cloudflare to contest the notice, but Cloudflare did not respond to or even acknowledge receipt of his counter notice. Instead, Cloudflare sent a second email warning Senk of the alleged infringement, but once again, Cloudflare failed to respond to his counter notice.

This left Senk little choice but to relocate his parody site to “somewhere less-susceptible to DMCA takedown requests,” Senk told Ars, which ended up being a Hetzner server in Finland.

Currently on the ClownStrike site, when you click a CSC logo altered with a clown wig, you can find Senk venting about “corporate cyberbullies” taking down “content that they disagree with” and calling Cloudflare’s counter notice system “hilariously ineffective.”

“The DMCA requires service providers to ‘act expeditiously to remove or disable access to the infringing material,’ yet it gives those same ‘service providers’ 14 days to restore access in the event of a counternotice!” Senk complained. “The DMCA, like much American legislation, is heavily biased towards corporations instead of the actual living, breathing citizens of the country.”

Reached for comment, CrowdStrike declined to comment on ClownStrike’s takedown directly. But it seems like the takedown notice probably never should have been sent to Senk. His parody site likely got swept up in CrowdStrike’s anti-fraud efforts to stop bad actors attempting to take advantage of the global IT outage by deceptively using CrowdStrike’s logo on malicious sites.

“As part of our proactive fraud management activities, CrowdStrike’s anti-fraud partners have issued more than 500 takedown notices in the last two weeks to help prevent bad actors from exploiting current events,” CrowdStrike’s statement said. “These actions are taken to help protect customers and the industry from phishing sites and malicious activity. While parody sites are not the intended target of these efforts, it’s possible for such sites to be inadvertently impacted. We will review the process and, where appropriate, evolve ongoing anti-fraud activities.”

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NYT targets Street View Worldle game in fight to wipe out Wordle clones

daily puzzle, geography games, Google Street View, new york times, online games, Policy, trademark infringement, word games, wordle, wordle clones, worldle / /

A world of difference? —

Worldle creator surprised by fight, refuses to bow to NYT.

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NYT targets Street View Worldle game in fight to wipe out Wordle clones

The New York Times is fighting to take down a game called Worldle, according to a legal filing viewed by the BBC, in which The Times apparently argued that the geography-based game is “creating confusion” by using a name that’s way too similar to Wordle.

Worldle is “nearly identical in appearance, sound, meaning, and imparts the same commercial impression” to Wordle, The Times claimed.

The Times bought Wordle in 2022, paying software developer Josh Wardle seven figures for the daily word-guessing puzzle game after its breakout success during the pandemic. Around the same time, Worldle was created—along with more than 100 other Wordle spinoffs offering niche alternatives to Wordle, including versions in different languages and completely different games simply using the name construction ending in “-le.” The Times filed for a Wordle trademark the day after buying the game and by March 2022, it started sending takedown requests.

Today, millions visit the Times site daily to play Wordle, but the Times is seemingly concerned that some gamers might be diverted to play Worldle instead, somehow mistaking the daily geography puzzle—where players have six chances to find a Google Street View location on a map—with the popular word game.

This fear seems somewhat overstated, since a Google search for “Worldle” includes Wordle in the top two results and suggests that searchers might be looking for Wordle, but a search for Wordle does not bring up Worldle in the top results.

Despite Google seemingly favoring the popular game in results and likely because of Wordle‘s enormous success, The Times’ litigiousness over the Wordle brand seems to be rising this year as the company looks to rapidly expand its profitable games platform to increase subscriptions. In March, 404 Media reported when The Times began more aggressively taking aim at hundreds of Wordle clones, sending DMCA notices to defend the Wordle trademark.

Some developers, like Chase Wackerfuss, the creator of Reactle, immediately took down their games, feeling it wasn’t worth getting into an intellectual property (IP) battle with the Times, 404 Media reported. The same thing happened with the Wordle Archive, which confirmed in 2022 that access to previous Wordle puzzles was shut down because “sadly, the New York Times has requested that the Wordle Archive be taken down.”

“To me, Wordle is like Tetris or a deck of cards. It’s such a simple premise,” Wackerfuss told 404 Media. He pointed to unique games that wouldn’t exist without building on Wordle‘s premise, including “a Taylor Swift version, a version in all different types of languages. The New York Times would never build those, so I’m not sure why they feel like we’re encroaching on their IP.”

But Worldle’s developer, Kory McDonald, is not backing down just because the Times threatened legal action.

McDonald told the BBC that he was disappointed in the Times targeting Worldle. He runs the game all by himself, attracting approximately 100,000 players monthly, and said that “most of the money he makes from the game goes to Google because he uses Google Street View images, which players have to try to identify.” The game can only be played through a web browser and is supported by ads and annual subscriptions that cost less than $12.

“I’m just a one-man operation here, so I was kinda surprised,” McDonald told the BBC, while vowing to defend his game against the Times’ attempt to take it down.

“There’s a whole industry of [dot]LE games,” McDonald told the BBC. “Wordle is about words, Worldle is about the world, Flaggle is about flags.”

It’s not clear how strong a case the Times would have to enforce the takedown or if it will target other “-le” games next. The list of potential next targets is long and includes a completely different game also called Worldle, where players guess the country based on its outline. Wackerfuss told 404 Media in March that it seemed like the Times was chasing down every lead.

The Times is not commenting on the legal action, the BBC reported, but in the past has targeted Wordle clones that either use the Wordle trademark or its copyrighted gameplay without authorization or permission.

Because McDonald’s game has vastly different gameplay than Wordle, the Times may be limited to only arguing that the similar-sounding names are creating confusion for an average user.

Now it seems possible that McDonald’s fight, if successful, could encourage others to resist takedowns over the Wordle trademark.

McDonald doesn’t think that “world” sounding too much like “word” is an issue, but even if the Times wins the fight, he intends to keep his game online.

“Worst-case scenario, we’ll change the name, but I think we’ll be OK,” McDonald told the BBC.

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