streaming video

netflix-quietly-drops-support-for-casting-to-most-tvs

Netflix quietly drops support for casting to most TVs

Have you been trying to cast Stranger Things from your phone, only to find that your TV isn’t cooperating? It’s not the TV—Netflix is to blame for this one, and it’s intentional. The streaming app has recently updated its support for Google Cast to disable the feature in most situations. You’ll need to pay for one of the company’s more expensive plans, and even then, Netflix will only cast to older TVs and streaming dongles.

The Google Cast system began appearing in apps shortly after the original Chromecast launched in 2013. Since then, Netflix users have been able to start video streams on TVs and streaming boxes from the mobile app. That was vital for streaming targets without their own remote or on-screen interface, but times change.

Today, Google has moved beyond the remote-free Chromecast experience, and most TVs have their own standalone Netflix apps. Netflix itself is also allergic to anything that would allow people to share passwords or watch in a new place. Over the last couple of weeks, Netflix updated its app to remove most casting options, mirroring a change in 2019 to kill Apple AirPlay.

The company’s support site (spotted by Android Authority) now clarifies that casting is only supported in a narrow set of circumstances. First, you need to be paying for one of the ad-free service tiers, which start at $18 per month. Those on the $8 ad-supported plan won’t have casting support.

Even then, Casting only appears for devices without a remote, like the earlier generations of Google Chromecasts, as well as some older TVs with Cast built in. For example, anyone still rocking Google’s 3rd Gen Chromecast from 2018 can cast video in Netflix, but those with the 2020 Chromecast dongle (which has a remote and a full Android OS) will have to use the TV app. Essentially, anything running Android/Google TV or a smart TV with a full Netflix app will force you to log in before you can watch anything.

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TV-focused YouTube update brings AI upscaling, shopping QR codes

YouTube has been streaming for 20 years, but it was only in the last couple that it came to dominate TV streaming. Google’s video platform attracts more TV viewers than Netflix, Disney+, and all the other apps, and Google is looking to further beef up its big-screen appeal with a new raft of features, including shopping, immersive channel surfing, and an official version of the AI upscaling that had creators miffed a few months back.

According to Google, YouTube’s growth has translated into higher payouts. The number of channels earning more than $100,000 annually is up 45 percent in 2025 versus 2024. YouTube is now giving creators some tools to boost their appeal (and hopefully their income) on TV screens. Those elaborate video thumbnails featuring surprised, angry, smiley hosts are about to get even prettier with the new 50MB file size limit. That’s up from a measly 2MB.

Video upscaling is also coming to YouTube, and creators will be opted in automatically. To start, YouTube will be upscaling lower-quality videos to 1080p. In the near future, Google plans to support “super resolution” up to 4K.

The site stresses that it’s not modifying original files—creators will have access to both the original and upscaled files, and they can opt out of upscaling. In addition, super resolution videos will be clearly labeled on the user side, allowing viewers to select the original upload if they prefer. The lack of transparency was a sticking point for creators, some of whom complained about the sudden artificial look of their videos during YouTube’s testing earlier this year.

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after-successes-like-severance-and-the-studio,-apple-tv+-gets-a-price-hike

After successes like Severance and The Studio, Apple TV+ gets a price hike

To confront all that, streamers have to turn any knobs they can to balance costs with revenue to satisfy the market. Some have turned to ads as an additional source of revenue, others crack down on password sharing or offer different subscription tiers. But virtually all of them have hiked subscription prices, because the previous price ensured short-term losses for long-term growth.

Apple TV+ does not have ads in any plan, and it hasn’t broken its offering into multiple tiers. (For example, some other streaming services charge more for 4K content.) Because of that, the monthly cost is the only knob it can turn to confront these realities, passing new costs to consumers.

Despite all this, it’s still very possible that even with successes like Ted Lasso, The Studio, and Severance, Apple TV+ is losing some amount of money every year. When reporting to investors each quarter, Apple bundles TV+ into a larger “services” category that includes Apple Music, the App Store, iCloud, AppleCare, and more, making it difficult for outsiders to estimate how well Apple TV+ is doing specifically.

Certainly, its shows have been critically well-received. Both Severance and The Studio in particular have gotten the streaming service positive attention. But the landscape is brutal for a relatively new entry like Apple, so expect Apple’s approach to continue to evolve.

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