software defined vehicle

In-car AI assistant coming to Fords and Lincolns in 2027

The annual Consumer Electronics Show is currently raging in Las Vegas, and as has become traditional over the past decade, automakers and their suppliers now use the conference to announce their technology plans. Tonight it was Ford’s turn, and it is very on-trend for 2026. If you guessed that means AI is coming to the Ford in-car experience, congratulations, you guessed right.

Even though the company owes everything to mass-producing identical vehicles, it says that it wants AI to personalize your car to you. “Our vision for the customer is simple, but not elementary: a seamless layer of intelligence that travels with you between your phone and your vehicle,” said Doug Field, Ford’s chief EV, design, and digital officer.

“Not generic intelligence—many people can do that better than we can. What customers need is intelligence that understands where you are, what you’re doing, and what your vehicle is capable of, and then makes the next decision simpler,” Field wrote in a blog post Ford shared ahead of time with Ars.

As an example, Field suggests you could take a photo of something you want to load onto your truck, upload it to the AI, and find out whether it will fit in the bed.

At first, Ford’s AI assistant will just show up in the Ford and Lincoln smartphone apps. Expect that rollout to happen starting early this year. From 2027, the AI assistant will become a native experience as new or refreshed models are able to include it, possibly starting with the cheap electric truck that the automaker tells us is due next year, but also gas models like the Expedition and Navigator.

$30k Ford EV truck due in 2027 with much-simpler production process

Cars, Ford, software defined vehicle / Rejus Almole / August 11, 2025

Ford will debut a new midsize pickup truck in 2027 with a targeted price of $30,000, the automaker announced today. The as-yet unnamed pickup will be the first of a series of more affordable EVs from Ford, built using a newly designed flexible vehicle platform and US-made prismatic lithium iron phosphate batteries.

For the past few years, a team of Ford employees have been hard at work on the far side of the country from the Blue Oval’s base in Dearborn, Michigan. Sequestered in Long Beach and taking inspiration from Lockheed’s legendary “skunkworks,” the Electric Vehicle Development Center approached designing and building Ford’s next family of EVs as a clean-sheet problem, presumably taking inspiration from the Chinese EVs that have so impressed Ford’s CEO.

It starts with a pickup

Designing an EV from the ground up, free of decades of legacy cruft, is a good idea, but not one unique to Ford. In recent months we’ve reviewed quite a few so-called software-defined vehicles, which replace dozens or even hundreds of discrete single-function electronic control units with a handful of powerful modern computers (usually known as domain controllers) on a high-speed network.

“This isn’t a stripped‑down, old‑school vehicle,” said Doug Field, Ford’s chief EV, digital, and design officer, pointedly comparing the future Ford to the recently revealed barebones EV from Slate Motors.

An animation of Ford’s new vehicle architecture.

Starting from scratch like this is allowing vehicle dynamics engineers to get creative with the way EVs handle. Field said that the company “applied first‑principles engineering, pushing to the limits of physics to make it fun to drive and compete on affordability. Our new zonal electric architecture unlocks capabilities the industry has never seen.”

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