Social Virtual Reality

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Meta’s Social VR App is Coming to Web & Mobile Soon, Alpha Begins for Members-only Rooms

Horizon Worlds, Meta’s social VR platform for Quest users, is expanding with alpha tests of new members-only spaces, allowing creators to manage up to 150 card-carrying members in their private worlds. Meta says it’s also gearing up to release Horizon Worlds on non-Quest devices for the first time.

Meta is now rolling out alpha access to its new members-only worlds, which aims to let creators build and cultivate a space in Horizon Worlds. Each members-only world can have up to 150 members, although only 25 concurrent visitors can gather at any given time.

“Every community develops its own norms, etiquette, and social rules over time as it fosters a unique culture,” the company says in a blogpost. “To enable that, we’ll provide the tools that allow the creators of members-only worlds to set the rules for their communities and maintain those rules for their closed spaces.”

Meta says moderation responsibilities can be shared among trusted members, so creators can better control who gets in and who’s kicked out, however the company says its Code of Conduct for Virtual Experiences is still in effect in privately owned spaces.

What’s more, the Quest-only social platform is also going to be available on the Web and mobile devices “soon”, the company says, adding that rules will be made and enforced “similarly to how mobile operating systems manage experiences on their platforms.”

As it is today, Horizon Worlds plays host to a growing number of user-generated content in addition to first-party worlds. The release of Horizon Worlds outside of Quest would represent a massive potential influx of users and user-generated content, putting it in direct competition with cross-platform social gaming titans such as Roblox and Rec Room.

As a similar free-to-play app, Horizon Worlds offers an Avatar Store featuring premium digital outfits—very likely only a first step in the company’s monetization strategy. For now, the company says it allows creators to earn revenue from purchases people make in their worlds, which includes hardware platform fees and a Horizon Worlds fee, which Meta says is 25 percent.

In late October, Meta showed off a tempting preview of its next-gen avatars, although it’s clear there’s still a ton of work to be done to satisfy its existing userbase. Floating torsos are still very much a thing in Horizon Worlds, and that’s despite Meta CEO Mark Zuckerberg’s insistence that full body tracking was in the works. It was too good to be true.

For now, Horizon Worlds is only available on Quest 2 headsets in the US, Canada, UK, France, Iceland, Ireland and Spain—something we hope they change well before it ushers in flatscreen users.

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‘Rec Room’ Teams Up with NFL for New Virtual Merch Featuring All 32 Teams

Rec Room announced it’s partnering with the National Football League (NFL) to bring a host of officially licensed virtual merch to the social VR platform.

Kicking off today, Rec Room will feature a new NFL pop-up shop where users can buy NFL-licensed virtual hoodies and hats, which includes all 32 NFL teams.

Although we were hoping for an official NFL football mini-game too, the studio says its’ also launching a photobooth in the platform’s ‘Rec Center’ hub which will also let fans show off their NFL-licensed gear by snapping a few photos for social.

The platform has played host to similar events in the past, with an NBA event last year bringing team jerseys and branded basketballs to the platform. More recently, Rec Room signed a deal with Mattel to release avatar items based on the world of Masters of the Universe.

Rec Room now boasts over 82 million lifetime users, which is in part thanks to the fact that it’s free to download across basically all major platforms, including mobile, PC, console, standalone VR and PC VR.

This, combined with a $3.5 billion valuation thanks to over $294 million in outside funding to date, has undoubtedly allowed the company to expand its selection of first-party mini-games, which include activities such as paintball, offroad racing, co-op dungeons, and more.

Moreover, the studio has since monetized its free-to-play app with the addition of premium paid memberships, which unlocks the ability for users to not only earn in-game currency by creating and selling items, but also convert it into actual cash. The platform’s premium users create things like rooms, gadgets, avatar items, and mini-games—all of it designed to pull in users and get them spending in app’s in-game currency.

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‘Roblox’ Rumored to Launch on Meta Quest in Late 2023

Roblox already supports PC VR headsets in addition to every conceivable traditional platform out there, although a recent report maintains the metaverse powerhouse may land on Quest later this year.

The report arrives from The Verge’s newly released paid newsletter, Command Line, which was created by The Verge’s deputy editor Alex Heath.

In it, Heath reports Roblox may be arriving on Quest in the second half of 2023, however that “plans are subject to change.” Thus far, neither Meta nor Roblox has responded for comment.

This isn’t completely out of left field either. In the company’s Q1 2021 earnings call, Roblox CEO and co-founder Dave Baszucki said its free-to-play game made “perfect sense” for the Quest platform.

Still, creating a native Roblox app for Quest may not be as trivial as it sounds, and that’s despite the fact that the social gaming platform can run on even the humblest of Android devices. Like VRChat or Rec Room, the platform is awash with tons of user-generated content, and making sure that content can run on Quest 2 will require some performance hoops if the app wants to maintain its much famed cross-play functionality.

One thing is fairly certain though, if Roblox is coming to Quest, it probably won’t support Quest 1, as Meta is currently in the process of phasing out the headset for both first-party social functions and security patches.

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‘Rec Room’ to Bring He-Man Avatars in ‘Masters of the Universe’ Event

Social VR platform Rec Room is getting another big brand collaboration with the limited-time release of avatar items based on the world of Masters of the Universe, which will let you transform into He-Man, Teela, or the dastardly Skeletor.

From December 15th to March 31st, Rec Room users will be able to don the armor inspired by the legendary heroes and boney villain from the Masters of the Universe franchise. To get a copy of the avatar items, just visit the stylized pop-up of Castle Grayskull which will be in the platform’s Rec Center hub.

Ok, so He-Man is clearly missing the massive, rippling muscles you’ll see in all of the franchise’s cartoons, which include the original ’80s show, 2002 reboot, and 2021 re-reboots, but the trailer is certainly on point with everything else:

The collaboration represents another big step for Rec Room, as content is based on the official Masters of the Universe IP owned by Mattel. In the past, Rec Room has run similar events too, such as its collaboration with the NBA to bring team jerseys and branded basketballs to the platform and an event featuring popular YouTuber Mr. Beast.

As a platform that tends to skew to the younger crowd thanks to it not only being free, but available cross-platform across essentially all flatscreen devices and VR headsets, the He-Man licensing agreement may prove as a valuable test case for similar brand engagement vehicles in the future. After all, Mattel owns a mountain of kid-friendly IP that may just as well fit in the growing platform, including Barbie, Hot Wheels, Polly Pocket, Thomas & Friends, Monster High, Bob The Builder, and Pingu to name a few.

And all of that’s possible thanks to Rec Room’s $294 million lifetime financing and reported $3.5 billion valuation. Since the studio last reported Q1 2022 data, Rec Room has attracted over 75 million lifetime users across all platforms, with a reported 29 million active players worldwide.

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