Sandbox VR, the location-based VR destination, announced that its most popular experience has generated $23 million in ticket sales in the last 12 months.
Launched in the summer of 2022, Deadwood Valley is said to be the company’s most cinematic game, letting players defend against a horde of zombies as a squad.
It’s been so successful, Sandbox VR says the experience has now surpassed $23 million in ticket sales across 30 locations, and is projected to make $100 million in lifetime sales.
All of the company’s multiplayer VR experiences have been developed by in-house gaming studios, allowing teams of up to six players to tackle a host of missions in games such as Star Trek Discovery: Away Mission, Curse of Davy Jones, Deadwood Mansion, and Unbound Fighting League. An experience based on Squid Game is also set to launch sometime in late 2023.
In addition to recently opening its second in-house gaming studio in Vancouver, the company says it will also start letting third-party game developers to create titles for its location-based platform starting in 2024.
Billing itself as the world’s fastest growing location-based VR company, Sandbox VR is now operating in 43 locations spanning major cities in North America, Europe, and Asia, a dozen of which launched in the last 12 months.
With 1.65 billion hours viewed, Squid Game is Netflix’s most-watched series. And soon, Squid Game fans will be able to do more than just watch their favorite show. Netflix has announced a partnership with Sandbox VR to create a fully immersive Squid Game VR experience. Thus, everyone will be able to become an actor and experience the action in the show in a premium location-based VR experience.
Squid Game Becomes a Top Location-Based Virtual Reality Experience
Sandbox VR focuses on building location-based immersive experiences using VR technology.
Using patented motion-tracking technology, the company lets players use their own bodies as controllers. This offers the most realistic and immersive experience – free of handheld devices, wires, and other physical limitations.
These are some of the reasons why Netflix chose Sandbox VR to develop the Squid Game VR experience. The players will find themselves in the well-known locations of the show and will engage in competitions with other players.
Become a Star in the Squid Game VR Experience
What is more exciting about this VR experience is the fact that you will leave with more than just memories. Each player will receive a personalized video showing the highlights of their actions in the game and a summary of their Squid Game storyline.
This is the next best thing to actually starring in the show, something that Sandbox VR considers important.
“Our mission is to bring people closer together through world-class immersive experiences. What could be a more perfect fit than Squid Game, the most widely shared and discussed television series of the past years?” said Steve Zhao, founder and CEO of Sandbox VR, in a press release shared with ARPost. “It’s an amazing opportunity to partner with Netflix to provide these fans the chance to transport themselves into the world of the show.”
Sandbox VR – the Right Choice for a Premium VR Experience
The choice made by Netflix for this partnership is fully justified. Sandbox VR is a fast-growing company. They are now operating in over 30 locations across five countries and expanding rapidly.
Sandbox VR – Chicago, IL
Sandbox VR currently offers six proprietary experiences: Deadwood Valley, Amber Sky 2088, Curse of Davy Jones, Deadwood Mansion, Star Trek: Discovery, and Unbound Fighting League (UFL). According to the company, “all Sandbox VR experiences are developed by an in-house AAA gaming studio led by game industry veterans and are specifically designed for groups to play as social experiences.”
As Zhao put it, adding Squid Game to their line-up of experiences is “a perfect fit”.
When Will Squid Game VR Experience Be Available and Where?
The Squid Game-based VR experience will open in late 2023. The US fans can enjoy this and other Sandbox VR experiences in more than 20 locations, and more than 15 states, including California, New Jersey, Texas, Minnesota, Nevada, Illinois, and Washington.
Sandbox VR – San Francisco, CA
More locations are set to open in the near future in Kentucky, Kansas, Pennsylvania, and Virginia.
Sandbox VR, the location-based VR destination, announced a new partnership with Netflix to create a virtual reality experience based on South Korean hit show Squid Game.
Netflix’s most watched show of all time will soon have its own location-based VR experience, which will let fans take on the role of Squid Game contestant.
Set to roll out to Sandbox locations in late 2023, the location-based VR game promises “pulse-pounding challenges” where users compete against each other to be the last one standing. What’s more, game sessions include personalized highlight videos capturing in-game reactions for post-game review.
There’s no trailer for the Squid Game VR game, although the company’s hype video should give you a good idea of what to expect:
Sandbox’s locations feature motion-tracking technology, which captures the movements of a player’s body and props, such as guns. Its haptic system also provides players with added realism to go along with the large room-scale VR experience.
The company currently features six proprietary experiences based on both exclusively licensed IP (Star Trek: Discovery), as well as in-house experiences. All Sandbox VR experiences are developed by an in-house gaming studio, which tailors the company’s social experiences for groups of up to six users at a time.
The Squid Game licensing deal is likely the direct result of its $37 million Series B funding round from November 2021. The company has made a strong rebound from the stagnation caused by the COVID-19 pandemic, seeing the company’s eventual reemergence from Chapter 11 bankruptcy following debt restructure.
Sandbox now operates 30 VR locations, spanning major cities in North America, Europe, and Asia. The company says it’s launched a dozen such locations over the past twelve months, making for one of its largest growths spurts.
