Users of Pimax’s wide field-of-view (FOV) PC VR headsets have always relied upon third-party stores like Steam for VR content. Now the company is looking to incentivize VR developers to publish their games on the new Pimax Store.
Pimax quietly launched its PC VR content store in September 2022, ostensibly in preparation for the yet-to-release “Reality 12K QLED” headset, and standalones Pimax Cystal and Pimax Portal hybrid.
At the time, the company kicked off its store by advertising a program that would award its top 50 indie developers with cash incentives, along with a “choose your own” approach to revenue split for those top 50, which would let those developers “determine how much you would like to contribute to the store’s success and what proportion you need for your own success.”
Following a $30 million Series C1 funding round announced earlier this month, the Beijing-based VR headset company has upped the ante by announcing a 100% developer revenue split of Pimax Store content.
For contrast, Valve takes a 30% revenue cut from Steam, while Meta takes 30% from the Quest Store, and 47.5% from content published through its online Horizon Worlds platform.
The company also announced it’s earmarked a $100K fund for the stimulation of VR games, and is giving away 1,000 Pimax Portal dev kits, a standalone hybrid headset which can convert between a Nintendo Switch-style handheld and a 6DOF VR headset.
Image courtesy Pimax
“We’re a hardware manufacturer in the first place, which you could argue Steam and Meta aren’t, so this makes it easier for us to accept a lower margin, but we also want to promote the whole VR market, as technology is advancing fast,” said Pimax’s Carol Yuan. “There should also be more high-quality VR content available. Not only do we think that, but also many users online think this is holding back VR.”
Pimax says its app store caters exclusively to the company’s fleet of headsets, making sure that games support higher FOV and displays resolutions. The Pimax Store also bakes in customization settings for hardware, effectively replacing the company’s Pi Tool.
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We’ve reached out to Pimax to find out the duration of the revenue split and, provided it has a definite end point, what its default percentage is. We’ll update this article when/if the company responds.
Pimax, the China-based creator known for its wide field of view (FOV) VR headsets, announced it’s secured a $30 million series C1 financing round, something the company says will aid in the rollout of its new portfolio of VR devices.
The series C1 was led by Beijing-based investment firm Tuanmu Capital. This follows the company’s $20 million series B in 2020, bringing the company’s lifetime outside investment to over $69 million.
In a press statement, the company says the funds will be used to accelerate growth of its coming line of VR headsets, Pimax Crystal and Pimax Portal, enhance its position as both a consumer and enterprise-focused company, and increase investment in R&D.
Founded in 2015, Pimax is best known for its first Pimax “8K” headset Kickstarted in 2017, a consumer PC VR headset that included dual 4K panels providing an estimated 200-degree FOV, by far one of the largest in the industry at the time. Even today, many consumer headsets, such as Meta Quest 2 and HTC Vive XR Elite, feature FOVs around 110 degrees.
Pimax Crystal | Photo by Road to VR
The company has since gone on to offer multiple iterations of its wide FOV headset, but also is set to launch both its VR standalone Pimax Crystal and hybrid Portal device, the latter of which can convert between a Nintendo Switch-style gaming handheld and a VR headset.
Both Pimax Crystal and Pimax Portal are expected to release at some point in “early 2023”, with Crystal available for pre-order on the company’s website and Portal still in the fulfillment stage from its successful 2022 Kickstarter, which garnered just over $350,000 from backers.
“Of course, we’re delighted with this new round of funding, as it allows us to boost our production capacity to meet the rapidly growing demand for our new VR products, as well as to improve both our hardware and software further,” said Pimax Founder Robin Weng. “We’ve been innovating VR technology and we will keep on doing that in the future, always pushing the limits of what is possible through technology.”
The Shanghai-based company now boasts over 300 employees in offices spread across offices in San Jose, Stockholm, Hong Kong, Shanghai, Hangzhou, Qingdao, and Chengdu.
At CES 2023 Pimax was showing off its latest high-resolution headset, the Pimax Crystal, which uses new lenses and new displays for what the company says is its clearest looking image yet. And while it’s definitely an improvement in many areas over the company’s headsets, there’s a key flaw that I hope the Pimax will be able to address.
Pimax Crystal employs new lenses and promises to be rid of glare and god rays that were apparent in prior Pimax headsets (and many others) which used Fresnel lenses. That, along with high-resolution displays, purported HDR capability, swappable lenses (to trade field-of-view for pixel density), and up to a 160Hz refresh rate. For a full breakdown of the headset’s spec, see our announcement article.
At CES 2023 I got to see the headset myself for the first time. Although the headset is technically capable of running in standalone mode, I saw it running as a PC VR headset with SteamVR Tracking.
Pimax Crystal (pictured without the SteamVR Tracking faceplate) | Photo by Road to VR
Naturally, the demo I was shown was running Half-Life: Alyx—arguably VR’s best looking game—to show off the detail the headset can reproduce with its 2,880 × 2,880 (8.3MP) per-eye displays. From the quick hands-on I got with Pimax Crystal, I could see this was a big step up in clarity over the company’s prior headsets, especially with regards to edge-to-edge clarity. The visual basics were solid too in terms of pupil swim, geometric distortion, and chromatic aberration. There was a little mura visible on this headset but nothing egregious as far as I could tell.
But there was one thing that immediately stood out to my eyes which otherwise foils a good looking image: blur during head movement. While the static image seen through the headset looks quite sharp, as soon as you start moving your head to look around the world you’ll see a lot of blur—that’s a problem for VR considering that your head is very frequently in motion.
Photo by Road to VR
My best guess is this is being caused by persistence blur; a display artifact that’s mostly solved on other headsets and is thus rarely seen anymore. Persistence blurring is is caused by the display staying lit for too long, such that as you turn your head the pixels remain lit even while their position becomes inaccurate (because they are ‘frozen’ in place each frame, until the next frame comes along and updates the position to account for your head movement). Most headsets employ a form of ‘low-persistence’ which counteracts this issue by illuminating the display for only a fraction of the time between frames, such that as you move your head the pixels aren’t ‘frozen’ in place, but are actually unlit, leaving your brain to fill in the gaps without seeing the pixels blur between frames.
The amount of blur I saw through Pimax Crystal I would say notably compromises what is otherwise an impressively clean image, though there’s a chance that Pimax could fix this issue, depending upon exactly what’s causing it.
For one, it’s possible that the headsets being shown at CES 2023 were still not fully tuned and that low-persistence hasn’t been properly tuned (or maybe isn’t even enabled yet). In that case it might be a matter of final tweaks before they get the correct display behavior which could reduce persistence blur.
Another factor could be the headset’s ‘HDR’ capability. While I don’t believe Pimax has shared any information on peak brightness, it’s possible that the display can’t do both low-persistence and HDR brightness at the same time (indeed this is a challenge because HDR needs high brightness while low-persistence needs pixels to be illuminated only for a minimal amount of time).
And still there’s other possibilities—this might not be persistence blur at all, but simply slow pixel switching time causing some form of ghosting, which could be an inherent limitation of the display or maybe something that could be tweaked.
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Ultimately I’m pretty impressed with the clarity and wide field-of-view of the Pimax Crystal, but the blur I’ve seen during head movement compromises the image in my book. My gut says this is probably a persistence blurring issue, though it could be something else. We’ll have to wait to see what Pimax says about this and if they’re able to make improvements by the time Crystal ships.
Photo by Road to VR
Speaking about Crystal shipping; the headset was originally planned for release in Q3 of 2022, but that date has slipped. Although the company hosted a ‘Pimax Crystal Launch Event‘ back in November, at CES 2023 Pimax said the first headsets will start being delivered at the end of this month, though the company also indicates that it won’t reach full production capacity until the middle of the year. Even when the first units do start shipping, key accessories and features, like the headset’s standalone mode—which makes up about half of its value proposition—aren’t expected to be available until unspecified points in the future.
