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Elon Musk’s X first to be fined under EU’s Digital Services Act

Elon Musk’s X became the first large online platform fined under the European Union’s Digital Services Act on Friday.

The European Commission announced that X would be fined nearly $140 million, with the potential to face “periodic penalty payments” if the platform fails to make corrections.

A third of the fine came from one of the first moves Musk made when taking over Twitter. In November 2022, he changed the platform’s historical use of a blue checkmark to verify the identities of notable users. Instead, Musk started selling blue checks for about $8 per month, immediately prompting a wave of imposter accounts pretending to be notable celebrities, officials, and brands.

Today, X still prominently advertises that paying for checks is the only way to “verify” an account on the platform. But the commission, which has been investigating X since 2023, concluded that “X’s use of the ‘blue checkmark’ for ‘verified accounts’ deceives users.”

This violates the DSA as the “deception exposes users to scams, including impersonation frauds, as well as other forms of manipulation by malicious actors,” the commission wrote.

Interestingly, the commission concluded that X made it harder to identify bots, despite Musk’s professed goal to eliminate bots being a primary reason he bought Twitter. Perhaps validating the EU’s concerns, X recently received backlash after changing a feature that accidentally exposed that some of the platform’s biggest MAGA influencers were based “in Eastern Europe, Thailand, Nigeria, Bangladesh, and other parts of the world, often linked to online scams and schemes,” Futurism reported.

Although the DSA does not mandate the verification of users, “it clearly prohibits online platforms from falsely claiming that users have been verified, when no such verification took place,” the commission said. X now has 60 days to share information on the measures it will take to fix the compliance issue.

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Meta won’t allow users to opt out of targeted ads based on AI chats

Facebook, Instagram, and WhatsApp users may want to be extra careful while using Meta AI, as Meta has announced that it will soon be using AI interactions to personalize content and ad recommendations without giving users a way to opt out.

Meta plans to notify users on October 7 that their AI interactions will influence recommendations beginning on December 16. However, it may not be immediately obvious to all users that their AI interactions will be used in this way.

The company’s blog noted that the initial notification users will see only says, “Learn how Meta will use your info in new ways to personalize your experience.” Users will have to click through to understand that the changes specifically apply to Meta AI, with a second screen explaining, “We’ll start using your interactions with AIs to personalize your experience.”

Ars asked Meta why the initial notification doesn’t directly mention AI, and Meta spokesperson Emil Vazquez said he “would disagree with the idea that we are obscuring this update in any way.”

“We’re sending notifications and emails to people about this change,” Vazquez said. “As soon as someone clicks on the notification, it’s immediately apparent that this is an AI update.”

In its blog post, Meta noted that “more than 1 billion people use Meta AI every month,” stating its goals are to improve the way Meta AI works in order to fuel better experiences on all Meta apps. Sensitive “conversations with Meta AI about topics such as their religious views, sexual orientation, political views, health, racial or ethnic origin, philosophical beliefs, or trade union membership “will not be used to target ads, Meta confirmed.

“You’re in control,” Meta’s blog said, reiterating that users can “choose” how they “interact with AIs,” unlink accounts on different apps to limit AI tracking, or adjust ad and content settings at any time. But once the tracking starts on December 16, users will not have the option to opt out of targeted ads based on AI chats, Vazquez confirmed, emphasizing to Ars that “there isn’t an opt out for this feature.”

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