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Meta defends charging fee for privacy amid showdown with EU

anti-competition, competition law, data privacy, Digital Markets Act, dma, European Commission, European Union, gdpr, General Data Protection Regulation, noyb, Policy / /
Meta defends charging fee for privacy amid showdown with EU

Meta continues to hit walls with its heavily scrutinized plan to comply with the European Union’s strict online competition law, the Digital Markets Act (DMA), by offering Facebook and Instagram subscriptions as an alternative for privacy-inclined users who want to opt out of ad targeting.

Today, the European Commission (EC) announced preliminary findings that Meta’s so-called “pay or consent” or “pay or OK” model—which gives users a choice to either pay for access to its platforms or give consent to collect user data to target ads—is not compliant with the DMA.

According to the EC, Meta’s advertising model violates the DMA in two ways. First, it “does not allow users to opt for a service that uses less of their personal data but is otherwise equivalent to the ‘personalized ads-based service.” And second, it “does not allow users to exercise their right to freely consent to the combination of their personal data,” the press release said.

Now, Meta will have a chance to review the EC’s evidence and defend its policy, with today’s findings kicking off a process that will take months. The EC’s investigation is expected to conclude next March. Thierry Breton, the commissioner for the internal market, said in the press release that the preliminary findings represent “another important step” to ensure Meta’s full compliance with the DMA.

“The DMA is there to give back to the users the power to decide how their data is used and ensure innovative companies can compete on equal footing with tech giants on data access,” Breton said.

A Meta spokesperson told Ars that Meta plans to fight the findings—which could trigger fines up to 10 percent of the company’s worldwide turnover, as well as fines up to 20 percent for repeat infringement if Meta loses.

Meta continues to claim that its “subscription for no ads” model was “endorsed” by the highest court in Europe, the Court of Justice of the European Union (CJEU), last year.

“Subscription for no ads follows the direction of the highest court in Europe and complies with the DMA,” Meta’s spokesperson said. “We look forward to further constructive dialogue with the European Commission to bring this investigation to a close.”

However, some critics have noted that the supposed endorsement was not an official part of the ruling and that particular case was not regarding DMA compliance.

The EC agreed that more talks were needed, writing in the press release, “the Commission continues its constructive engagement with Meta to identify a satisfactory path towards effective compliance.”

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Meta halts plans to train AI on Facebook, Instagram posts in EU

European Union, facebook, gdpr, General Data Protection Regulation, Instagram, Meta, noyb, Online Privacy, Policy / /

Not so fast —

Meta was going to start training AI on Facebook and Instagram posts on June 26.

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Meta halts plans to train AI on Facebook, Instagram posts in EU

Meta has apparently paused plans to process mounds of user data to bring new AI experiences to Europe.

The decision comes after data regulators rebuffed the tech giant’s claims that it had “legitimate interests” in processing European Union- and European Economic Area (EEA)-based Facebook and Instagram users’ data—including personal posts and pictures—to train future AI tools.

There’s not much information available yet on Meta’s decision. But Meta’s EU regulator, the Irish Data Protection Commission (DPC), posted a statement confirming that Meta made the move after ongoing discussions with the DPC about compliance with the EU’s strict data privacy laws, including the General Data Protection Regulation (GDPR).

“The DPC welcomes the decision by Meta to pause its plans to train its large language model using public content shared by adults on Facebook and Instagram across the EU/EEA,” the DPC said. “This decision followed intensive engagement between the DPC and Meta. The DPC, in co-operation with its fellow EU data protection authorities, will continue to engage with Meta on this issue.”

The European Center for Digital Rights, known as Noyb, had filed 11 complaints across the EU and intended to file more to stop Meta from moving forward with its AI plans. The DPC initially gave Meta AI the green light to proceed but has now made a U-turn, Noyb said.

Meta’s policy still requires update

In a blog, Meta had previously teased new AI features coming to the EU, including everything from customized stickers for chats and stories to Meta AI, a “virtual assistant you can access to answer questions, generate images, and more.” Meta had argued that training on EU users’ personal data was necessary so that AI services could reflect “the diverse cultures and languages of the European communities who will use them.”

Before the pause, the company had been hoping to rely “on the legal basis of ‘legitimate interests’” to process the data, because it’s needed “to improve AI at Meta.” But Noyb and EU data regulators had argued that Meta’s legal basis did not comply with the GDPR, with the Norwegian Data Protection Authority arguing that “the most natural thing would have been to ask the users for their consent before their posts and images are used in this way.”

Rather than ask for consent, however, Meta had given EU users until June 26 to opt out. Noyb had alleged that in going this route, Meta planned to use “dark patterns” to thwart AI opt-outs in the EU and collect as much data as possible to fuel undisclosed AI technologies. Noyb urgently argued that once users’ data is in the system, “users seem to have no option of ever having it removed.”

Noyb said that the “obvious explanation” for Meta seemingly halting its plans was pushback from EU officials, but the privacy advocacy group also warned EU users that Meta’s privacy policy has not yet been fully updated to reflect the pause.

“We welcome this development but will monitor this closely,” Max Schrems, Noyb chair, said in a statement provided to Ars. “So far there is no official change of the Meta privacy policy, which would make this commitment legally binding. The cases we filed are ongoing and will need a determination.”

Ars was not immediately able to reach Meta for comment.

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