metaverse

“metaversed”:-a-book-review-and-author-interview

“Metaversed”: A Book Review and Author Interview

Metaversed: See Beyond the Hype is the new book by Samantha G. Wolfe and Luis Bravo Martins introducing the metaverse stripped of its over-inflated, pie-in-the-sky expectation cloud built up by marketers. The book presents a practical and balanced approach to using the metaverse as it exists today and preparing for how it might exist tomorrow.

ARPost received a copy of Metaversed and had the opportunity to interview the authors on how it came together and what they hope it will achieve.

Preparing for the Metaverse

Metaversed begins with an important and common question in the industry: how do we prepare for the metaverse when we can’t agree on what it is?

“Taking the internet and bringing another dimension to it and setting it free in the phygital world […] it’s almost impossible to fully understand the extent of this shift.”

– Chapter One: Predictions

Early on, the authors present a working definition of the metaverse. This isn’t for the authors to throw their definition into the war of words already taking place around the metaverse, but rather so that everyone reading Metaversed has a common starting point.

“To the authors, the metaverse is the next stage of the internet and results from the evolution of a wide variety of emerging exponential technologies maturing simultaneously, converging and enabling a new interconnected relationship between physical and digital.”

– Chapter One: Predictions

Metaversed isn’t just about technology, but how technology impacts us as a society and as individuals – and about the societal trends that are helping to usher in the metaverse. These include movements towards remote work and education, decentralization, social media, and the creator economy.

“The challenges we’re about to face will need a multidisciplinary effort. Business professionals from all areas, teachers, lawyers, scientists, historians, and sociologists, everyone can contribute with their experience and knowledge so we can start preparing for this tremendous shift.”

– Chapter One: Predictions

A Book Written for Anybody

Metaversed is written for a reader in any profession to encompass the entire metaverse. Chapter two presents all of the technologies playing into the development of the metaverse. That includes immersive technologies like the spatial web, XR hardware, and digital twins. It also includes Web3 and blockchain, cloud computing, and AI and ML.

“I feel like we went through a hype cycle of ‘the metaverse’ as a term and now we’re kind of past that. People are looking beyond that and asking, ‘What is this, really?’” said Wolfe. “I’m hoping that as people get past all of that hype they can ask ‘What does this mean to me, and what does this mean to my business?’”

Metaversed See Beyond the Hype bookReaders of ARPost might be principally interested in immersive technologies. Understanding the role that these technologies will play in larger shifts in the coming years requires an understanding of other technologies even though they may feel removed.

“The main topic is to bring in people that are not in on all of the metaverse discussion,” said Martins. “We need to have those people. We need to have a version of the metaverse that isn’t just created by technologists like us.”

The book also discusses governments and standards organizations furthering the metaverse through protecting users and ensuring interoperability respectively. A lot of the value of the metaverse will be created by users – much as with the current web, but more equitable.

“A true creator economy has been set in motion where communities are not only spawning creators but overall helping them to remain independent and relevant.[…] With several new platforms available in the gaming industry and in the so-called Web3 businesses, new avenues for distributing digital products and content are being envisioned and built.”

– Chapter Four: New Rules

Life and Work in the Metaverse

The largest single chapter in the book, “Metaversed Markets” is an exhaustive exploration of how different industries are using the extant iteration of the metaverse and how they may adapt to its development. While the bulk of Metaversed discussed opportunities in the metaverse and how to realize them, four chapters are dedicated exclusively to challenges in the metaverse.

“When living in a hybrid reality of digital and physical objects, spaces, and people that we seemingly use and own, will it all be real? The memories of our time immersed in those worlds won’t tell us otherwise. […] We can pick up our lessons learned of the risks involved and plan ahead for a better, positive metaverse. But, to do that, we need to first identify key challenges.”

– Chapter Nine: Understanding Reality

These challenges have some to do with technologies that haven’t yet been realized or optimized, but mainly pertain to the human experience of adapting to and living in the metaverse.

“The whole purpose is exactly that – to try to shed light on not just the potential of the metaverse […] but more than that to try to pass on the challenges of the metaverse,” said Martins. “Presenting the challenges is not negative – it’s facing those challenges […] At the end of the day, what we want is to contribute to a more ethical metaverse.”

Metaversed expresses hope that governments and organizations like the XR Safety Initiative will help to mitigate some risks. It also recognizes that a lot of responsibility will be put on users themselves.

“Even if it’s uncomfortable, we need to discuss how emerging tech can be monitored and regulated. We don’t have to cross our fingers and hope that big tech companies figure it out themselves (again).”

– Chapter Ten: Privacy and Safety in the Metaverse

“Unanswered Questions”

“Because we’re faced with so many unanswered questions and unsolved technical challenges, there should be no shame in saying ‘I don’t know,’ or ‘We don’t know’ when asked about the future […] for better or worse, we’re in this together.”

– Chapter Twelve: The New Humanity

The thing that struck me the most about Metaversed was its honesty. The authors are confident in their predictions but never present those predictions as already being facts. Overall, it feels like a conversation rather than a keynote or a sales pitch.

“At the end of the day, tech runs so quickly and changes so completely unexpectedly […] it’s sort of an exercise,” said Martins. “Hopefully what we can offer is more of the logic of thought.”

How “Metaversed” Came to Be

Wolfe and Martins have a long history, despite having yet to meet in person. The two began talking after Martins read “Marketing New Realities,” which Wolfe co-wrote with Cathy Hackl in 2017. Then, Martins was a guest speaker at Wolfe’s courses at New York University’s Steinhardt School. Martins was invited to write a book and knew who to talk to for a coauthor.

“It started with this opportunity that came about from the publisher. Around that time there was this huge push regarding the metaverse and I was thinking about doing something on the flipside, focusing entirely on the challenges,” said Martins. “I decided that that approach wouldn’t be the best possible way to explain to people who don’t know much or aren’t as involved.”

Wolfe’s coming on board provided the balance that Martins was looking for. It also expanded the vast network of experts that contributed their insights to Metaversed.

“He wanted to write this book about what can go wrong but I tend to be quite positive,” said Wolfe. “I also tend to look at how all of this applies to businesses.”

Despite being based in different countries and working on the book largely asynchronously, the two decided to write Metaversed with one voice, rather than passing chapters back and forth. While the book doesn’t feel divided (at least, not to people who don’t know the authors very closely) both of them have chapters that they feel they put more into.

“In the end, I think we were all very involved in doing the writing and – of course – the research,” said Martins. “There were chapters which were being run by one of us or by the other one, and some – particularly the chapters in the beginning – were very consensual.”

A Digestible Book, if Not in One Sitting

Metaversed: See Beyond the Hype is currently available on Amazon. The book, weighing in at over 300 pages, may or may not be a lot to read from cover to cover depending on where you are on your metaverse journey. However, the book was also designed to be incredibly navigable, making it easy to read or reread as you see fit.

“Metaversed”: A Book Review and Author Interview Read More »

meta-reaffirms-commitment-to-metaverse-vision,-has-no-plans-to-slow-billions-in-reality-labs-investments

Meta Reaffirms Commitment to Metaverse Vision, Has No Plans to Slow Billions in Reality Labs Investments

Meta announced its latest quarterly results, revealing that the company’s Reality Labs metaverse division is again reporting a loss of nearly $4 billion. The bright side? Meta’s still investing billions into XR, and it’s not showing any signs of stopping.

Meta revealed in its Q1 2023 financial results that its family of apps is now being used by over 3 billion people, an increase of 5% year-over-year, but its metaverse investments are still operating at heavy losses.

Reality Labs is responsible for R&D for its most forward-looking projects, including the Quest virtual reality headset platform, and its work in augmented reality and artificial intelligence. Meta CEO Mark Zuckerberg has warned shareholders in the past that Meta’s XR investments may not flourish until 2030.

Here’s a look at the related income losses and revenue for Reality Labs since it was formed as a distinct entity in Q4 2020:

Image created by Road to VR using data courtesy Meta

Meta reports Reality Labs generated $339 million in revenue during its first quarter of the year, a small fraction of the company’s 28.65 billion quarterly revenue. The bulk of that was generated from its family of apps—Facebook, Messenger, Instagram, and WhatsApp.

While the $3.99 billion loss may show the company is tightening its belt in contrast to Q4 2022, which was at an eye-watering $4.28 billion, Meta says we should still expect those losses to continue to increase year-over-year in 2023.

This follows the company’s second big round of layoffs, the most recent of which this month has affected VR teams at Reality Labs, Downpour Interactive (Onward) and Ready at Dawn (Lone Echo, Echo VR). The company says a third round is due to come in May, which will affect the company’s business groups.

Dubbed by Zuckerberg as the company’s “year of efficiency,” the Meta founder and chief said this during the earning call regarding the company’s layoffs:

“This has been a difficult process. But after this is done, I think we’re going to have a much more stable environment for our employees. For the rest of the year, I expect us to focus on improving our distributed work model, delivering AI tools to improve productivity, and removing unnecessary processes across the company.”

Beyond its investment in AI, Zuckerberg says the recent characterization claiming the company has somehow moved away from focusing on the metaverse is “not accurate.”

“We’ve been focusing on both AI and the metaverse for years now, and we will continue to focus on both,” Zuckerberg says, noting that breakthroughs in both areas are essentially shared, such as computer vision, procedurally generated virtual worlds, and its work on AR glasses.

Notably, Zuckerberg says the number of titles in the Quest store with at least $25 million in revenue has doubled since last year, with more than half of Quest daily actives now spend more than an hour using their device.

The company previously confirmed a Quest 3 headset is set to release this year, which is said to be slightly pricier than the $400 Quest 2 headset with features “designed to appeal to VR enthusiasts.”

Meta Reaffirms Commitment to Metaverse Vision, Has No Plans to Slow Billions in Reality Labs Investments Read More »

psychic-vr-lab’s-metaverse-platform-styly-aims-to-transform-urban-entertainment-with-xr-experiences

Psychic VR Lab’s Metaverse Platform STYLY Aims to Transform Urban Entertainment With XR Experiences

Imagine strolling through the bustling streets of New York City or the vibrant alleys of Tokyo—while also immersed in breathtaking XR experiences seamlessly integrated with your surroundings.

Psychic VR Lab’s STYLY platform is revolutionizing urban entertainment, blending physical and digital worlds to create unforgettable, interactive experiences. The company believes that “in the post-Covid era, it is important not to ‘replace’ real space, but to open the metaverse to cities and create a new hybrid lifestyle that can increase the experience value of the city itself by ‘fusing’ the real and the virtual.”

With a recent funding boost, Psychic VR Lab, a Tokyo-based company behind the XR metaverse platform STYLY, is set to take its innovative vision to new heights and redefine what it means to explore cities.

Psychic VR Lab - STYLY - urban XR entertainment

The company has recently successfully raised an additional $3.7 million in funding, bringing the total funding amount to $19.7 million. This funding round featured the participation of J. CVC fund (GP) invested by Front Retailing Co., Ltd., Nippon Steel Kowa Real Estate Co., Ltd., TV Asahi Holdings Co., Ltd., JR West Japan Innovations Co., Ltd., Tokyu Fudosan Holdings Co., Ltd., and SBI Investment Co., Ltd.

With this financial support, Psychic VR Lab aims to enhance urban entertainment experiences worldwide by fusing art, music, video, and commercial facilities through its “real metaverse platform” STYLY.

“The successful conclusion of this recent funding round highlights the drive to expand XR into every facet of life, making our cities smarter and more adaptable using immersive technology,” said Ryohei Watanabe, CMO of Psychic VR Lab, in a press release shared with ARPost.

What Is Urban XR Entertainment?

Urban XR entertainment utilizes XR technology to transform an urban environment into an immersive and interactive medium of entertainment. The use of XR technology in urban environments can offer users a diverse range of immersive experiences similar to switching TV channels. By overlaying XR content onto the real world, a highly engaging experience can be created and potentially increase foot traffic in the city.

Through its platform STYLY, Psychic VR Lab aims to promote urban XR entertainment that improves the attractiveness of locations and revitalizes tourism. The idea behind the platform is to create and distribute XR content linked to cities worldwide, such as Tokyo, Kumamoto, Niigata, New York, and Barcelona.

Urban XR entertainment - Psychic VR Lab - metaverse platform STYLY

“Together with Psychic VR Lab, which strongly aspires to the XR entertainment business based on ‘real’, we will create countless XR services linked to all experiences such as entertainment, art, travel, tourism, and business in the real world, including the West Japan area, so that people can connect,” said Makoto Okuno, President of JR West Innovations Co., Ltd., one of the investors.

STYLY Platform: AR and MR Meet Urban Exploration

With the ability to import 3D geomap data of cities into STYLY, Psychic VR Lab aims to revolutionize the way we experience urban spaces.

“Through this investment and business alliance, we hope to create a space full of art and entertainment that provides unprecedented experiences through synergies with the company and its stakeholders and contribute to improving the attractiveness of the city,” said Managing Executive Officer at J. Front Retailing Co., Ltd., Naotaka Hayashi.

Future Impact of Urban XR Entertainment on Industries and Society

Urban XR entertainment has the potential to profoundly impact various industries, including tourism, retail, and real estate.

“Nippon Steel Kowa Real Estate will create new value in real estate together with Psychic for a future in which new lifestyles and work styles that fuse the real and virtual will become commonplace,” said Yasuhiko Imaizumi, President and CEO of Nippon Steel Kowa Real Estate Co., Ltd., one of the investors in the latest funding round.

Overall, investors see the potential in STYLY and Psychic VR Lab’s vision of creating a real metaverse platform. They aim to create new value by combining their expertise and resources with Psychic VR Lab’s technology and driving force, contributing to the growth of the company and the advancement of the industry.

As Psychic VR Lab continues to expand its urban XR entertainment initiatives, we can expect to see more cities embracing this technology and its benefits. Psychic VR Lab is opening the door to a new era of urban experiences, transforming the way we interact with and enjoy our surroundings. With their recent funding and ongoing projects, the future of urban entertainment is all the more promising and exciting.

Psychic VR Lab’s Metaverse Platform STYLY Aims to Transform Urban Entertainment With XR Experiences Read More »

influencing-the-metaverse:-the-sandbox-and-influential-join-forces-to-level-up-brand-experiences

Influencing the Metaverse: The Sandbox and Influential Join Forces to Level Up Brand Experiences

The Sandbox, the company that brought Netflix’s Squid Game experience to the VR world, has forged a partnership with Influential to bring influencer marketing into the metaverse. Influential is one of the biggest influencer marketing agencies, with over 3 million creators on its network. The partnership allows brands to tap into this global network and create immersive brand experiences on The Sandbox.

A New Way to Reach Audiences in the Metaverse

Influencer marketing has disrupted the traditional marketing industry. With its focus on peer power instead of celebrity endorsements, influencers have made their mark on many industries. And with this partnership, Web3 opens up more marketing opportunities for brands and creators alike. The collaboration between a prominent marketing agency and a massive 3D virtual universe opens up new marketing channels for brands.

The Sandbox is a decentralized, virtual gaming world where creators can build different types of assets and gaming experiences. Users can then either monetize their content via the Ethereum blockchain or simply share it with others.

The Sandbox metaverse

It uses a no-code platform for creating digital assets and experiences. This is good news for Influential creators, who will undergo training on navigating and using The Sandbox virtual world to create immersive experiences for players. By leveraging these new skills, creators can increase their reach and drive engagement for their communities. It becomes a new way to interact with audiences and build their influence.

Connecting Brands, Creators, and Communities With Immersive Experiences

Both The Sandbox and Influential are excited about the new opportunities this collaboration will bring. While not entirely novel, influencer marketing in Web3 is still largely untapped. Experts predict, however, that influencer marketing in the metaverse will have a huge impact on how brands, creators, and audiences interact with each other.

Influential believes that the metaverse can bring influencer marketing to a higher level of entertainment and engagement. “Consumers and brands are craving immersive experiences with creators,” Influential CEO Ryan Detert said in a press release shared with ARPost.

Unlike influencer marketing on social media, VR delivers more interactive and immersive experiences for consumers. Instead of passively viewing sponsored posts and videos, audiences can participate in games and other VR experiences. This can yield positive sentiment toward brands, and give consumers a chance to interact virtually with products or brand advocates. Brands benefit from a wider reach and increased engagement with their audience.

These opportunities for influencer marketing in the metaverse are not lost on Detert. He believes that working with The Sandbox is a positive step toward the future of influencer marketing. “We’re delighted to partner with The Sandbox to add another dimension to our offering and help some of the world’s most ambitious brands explore the limitless opportunities in this space as they take their first steps into the metaverse,” he said.

The Metaverse: The Future of Entertainment Culture

Meanwhile, for Mathieu Cervety, The Sandbox’s Ecosystem Partnerships Director, Influential’s entrance into the company’s VR gaming world provides brands with exciting possibilities in the Web3 community. “Influential is in a unique position to help major brands become stronger in the new entertainment culture at the crossroads of gaming, the creator economy, and true digital ownership,” he said.

With influencer marketing reaching a market value of $16.4 billion in 2022, its potential impact on the metaverse is noteworthy. Add to that The Sandbox’s huge network of players and the possibilities for engagement and community-driven experiences are phenomenal.

Influencing the Metaverse: The Sandbox and Influential Join Forces to Level Up Brand Experiences Read More »

how-xrsi-defines-the-metaverse-–-and-why-it-matters

How XRSI Defines the Metaverse – And Why it Matters

You might have heard about the metaverse a little less frequently recently. And, people in the space are at odds as to why that is. Maybe it became clear that it isn’t necessarily right around the corner. Maybe people are distracted by other emerging technologies in the spotlight right now. Or, maybe people said it too many times and now it sounds funny.

Whatever the reason the press has been less interested, it’s still a word that a lot of specialists are still using – and disagreeing on. The XR Safety Initiative recently published a standard definition that might help get us all on the same page.

The Metaverse According to XRSI

XRSI officially defines the metaverse as follows:

“A network of interconnected virtual worlds with the following key characteristics: Presence, Persistence, Immersion, and Interoperability. Metaverse is the next iteration of the internet enabled by several converging technologies such as Extended Reality (XR), Artificial Intelligence (AI), Decentralized Ledger Technologies (DLTs), neurotechnologies, optics, biosensing technologies, improved computer graphics, hardware, and network capabilities.”

A full release from XRSI expands on some of those terms, including the identified key characteristics. Which is handy, because presence and immersion are arguably subjective. Further, persistence and interoperability are objective but might require qualification. For example, how many virtual worlds have to interconnect before they are “interoperable”?

Insisting on convergence is also significant in that not all blockchain experiences and not all XR experiences are inherently metaverse experiences. There is still room to explore things like spatial platforms visited in 2D. While ARPost tends to avoid these platforms to dedicate coverage to immersive technology, we haven’t insisted that they be excluded from the dialogue.

Similarly, some experiences feature presence, persistence, and immersion, but not platform interoperability. Some use the term “protometaverse” to refer to experiences that check most of these boxes (or even that do a really good job with two or three of the boxes) but don’t fit the entire bill.

XRSI metaverse definition

These aren’t criticisms of the definition, they’re things to take into account when we apply the definition to an experience. After all, definitions like this become important because some of these terms – even the terms used in the definition – have emerging or contested meanings. Consider “XR” as “extended reality” – which is not how all people use that abbreviation.

Clear as Crystal

There are a lot of other factors to consider when looking at standard definitions. The biggest one is that, like standards generally, they become more useful the more organizations use them. This standard definition is a recent development and it remains unclear how many other organizations will adopt it.

It is already useful, however. If nothing else, it helps us understand what XRSI means when they say “metaverse” in their internal documents. When people talk about it in higher-level conversations, they’ll often cite the document or individual that they’re following and now XRSI can be on that list.

How XRSI Defines the Metaverse – And Why it Matters Read More »

coach-partners-with-zero10-on-ar-try-on-tech-for-metaverse-fashion-week

Coach Partners With ZERO10 on AR Try-On Tech for Metaverse Fashion Week

The second edition of Metaverse Fashion Week (MVFW) is set to take place at the end of this month in Decentraland’s Luxury District, where global brands will feature their digital wearables. MVFW is a four-day-long event that combines fashion and AR try-on technology to offer a unique, immersive experience to attendees.

Metaverse Fashion Week 2023 -Arena

Metaverse Fashion Week, which will run from March 28–31 this year, will see the participation of luxury brand Coach for the first time, showcasing its products in the virtual show. The event brings together top designers and brands, making it an exciting opportunity for Coach to showcase its signature leather-made products in the metaverse.

ZERO10’s AR Try-On Tech Highlights Coach’s Iconic Tabby Bag

In collaboration with ZERO10, Coach will introduce its iconic Tabby bag with a unique AR enhancement as part of its upcoming activation during MVWF. The feature will be accessible via the ZERO10 app, allowing users in Decentraland to try on the product virtually, providing a new and engaging way to experience the brand.

COACH - Tabby bag
Source: Coach

The AR enhancement effect, which makes use of cutting-edge technology, adds a unique touch to the virtual fashion event and provides visitors with a dynamic way to interact with Coach’s products. Using AR try-on, shoppers may virtually try on clothes, accessories, and even cosmetics before making a purchase. Buyers interested in a product can virtually see how they might look in it.

As a global digital fashion platform, ZERO10 offers AR try-on technology to brands and independent creators. Through its iOS app, users can try on digital clothing in real time using their phone camera, collect items in a virtual wardrobe, and create shareable content for social media.

The digital collections are collaborations with both emerging and established fashion brands, designers, musicians, and artists and are released in limited drops within the app. The app’s cloth simulation technology simulates fabric flow, while the body tracking technology lets users try on virtual outfits for unique social media photos and videos.

Blending Tradition and Innovation

This year’s Metaverse Fashion Week theme, “Future Heritage,” encourages both traditional and emerging fashion designers to engage and work together. As part of the upcoming event, brands will conduct interactive virtual experiences both on and off the runway.

Dolce & Gabbana plans to exhibit pieces from its Future Reward digital design competition. Tommy Hilfiger intends to launch new wearables on a daily basis, along with products powered by artificial intelligence. DKNY will have a pop-up art gallery and restaurant called DKNY.3. Adidas, like Coach, will make its MVFW debut this year. For owners of its “Into the Metaverse” non-fungible token (NFT) collection, the sports brand will debut its first set of digital wearables.

Metaverse Fashion Week 2023 brands

Coach will also participate in Brand New Vision (BNV), a Web3 fashion ecosystem that enables attendees to try on wearables from various global brands seamlessly and instantly. BNV has created specifically designed stations to showcase the digital clothing collections created in partnership with top brands such as Tommy Hilfiger, Carolina Herrera, Michael Kors, and Vivienne Tam. Moreover, a newly built “Fashion Plaza” will also exhibit emerging digital fashion possibilities.

MVFW Open Metaverses and Web3 Interoperability

Dr. Giovanna Graziosi Casimiro, Decentraland’s head of MVFW, remarked that they are honored to carry on the Metaverse Fashion Week tradition this year. “We are seeing the return of many luxury fashion houses, and also the emergence and elevation of digitally native fashion. We are excited to see the world’s greatest fashion minds engaging in digital fashion and exploring what it can mean for their brands, and for their communities,” she said.

This year’s MVFW will highlight the force of interoperability across open metaverses while expanding the boundaries of what digital fashion can be. MVFW23, organized by Decentraland and UNXD, is an immersive art and culture event, in association with the Spatial and OVER metaverses, that welcomes fashionistas from all over the globe to gather, mingle, and witness the most recent breakthroughs in digital fashion.

Fashion brands trying on various virtual technologies like AR try-on is a testament to their commitment to staying at the forefront of the latest technology trends and providing their customers with unique and immersive experiences.

Coach Partners With ZERO10 on AR Try-On Tech for Metaverse Fashion Week Read More »

frame-releases-second-set-of-platform-defining-updates

Frame Releases Second Set of Platform-Defining Updates

It’s been over a year since ARPost introduced readers to Frame, the hardware-agnostic web-based virtual meeting platform. The team, a part of Virbela (which has its own app-based virtual world platform), just announced a major update. It was time to step back in with Vice President Gabe Baker.

Gabe Baker in Frame 3.0

A Peek at the Update

Frame’s update was all about adding power to the platform while making it easier to use. The result was added or improved tools with a more streamlined user interface so that more advanced users can access the tools without cluttering the view for everyone else.

New tools include advanced analytics and new APIs for adding members and admins and editing assets. There’s also a new question queue system for support centers, classrooms, and other large-scale discussion cases, and a partner program that rewards users for attracting subscribers to the platform.

Analytics - Frame 3.0

“Fundamentally, we believe that the web browser IS the metaverse and that we’re entering a new era of spatial computing that will result in many traditional websites, apps, and services existing on the spatial web alongside the 2D internet that we’re used to today,” Baker wrote in a blog post announcing the update.

Even if you’re not building and hosting your own frames, there are benefits coming for average users as well. These include new environments, graphics updates like real-time light and shadow, and a still experimental option to use full-body avatars.

Frame Releases Second Set of Platform-Defining Updates

Also announced were coming roadmap updates including increased asset storage and support for multiple web browsers. Some of these will be limited to the paid subscriber tiers, but will all be rolled out “while maintaining a robust free plan.”

Seeing Is Believing

Reading about the updates is one thing, but I jumped into the platform, first solo and then in a live session with Baker to check them out for myself. As a connoisseur of VR avatars, I was pleasantly surprised before even entering a Frame.

I Have Legs and a Jacket. Life Is Good.

The avatars weren’t one of my favorite aspects of the platform last time around, but they’ve come a long way. Even if you don’t opt for the full-body avatars, the “classic” avatars are a lot more expressive and have some layered clothing options that were missing before. You can also use your Ready Player Me avatar, but not in full-body mode.

“[Full-body avatars] are hard to achieve on the web just for performance reasons,” said Baker. “We still have a ways to go on the full-body customizations.”

Full-body avatars - Frame 3.0

I was curious about whether Frame had had some conversations with parent company Virbela, who have had full-body avatars since the beginning. However, it’s not that simple, as Virbela is a native app as opposed to a browser-based platform.

“It’s a bit of a different world because they’re a Unity-based application,” said Baker. “In terms of the back-and-forth, there’s not really much because we use Babylon.js.”

All the Pretty Lights

Frame is also a year behind Virbela in announcing graphics performance updates. Graphics and display are big topics at the company because they are key areas where developers can compromise to achieve performance. That’s a big deal for a platform designed to run on everything from headsets to computers to mobile phones.

“It’s always going to be more important to us that people can get into Frame than that they can have an amazing graphical experience,” said Baker. “People do use Frame to explore digital twins and then they do need that level of graphical fidelity.”

And, that level of graphical fidelity is available to those users. The platform has long had a feature that tones down display quality automatically to the highest level that can be achieved by the user’s hardware while maintaining a stable experience. There is also a system in the works for builders to upload separate versions of their worlds for devices with different abilities.

Performance requirements aside, one of the worlds that we visited was at least as visually impressive as the average VR application – and more impressive than a number of them.

“There are still some visual experiences that you really need to be in a native application for, but the gap is narrowing,” said Baker, who was also the guest on our latest episode of XR Talks. (If you missed it live on Twitter Spaces yesterday, you can listen to it on YouTube here or Spotify here.)

Tools for Builders

Another area where the company tries to achieve compromise is with developer tools. The plan has always been to keep the platform agile and approachable, but it’s quickly growing into a fully-featured world-building tool for developers who need it.

“When we first started Frame, our whole thing was like ‘no nonsense, no download, no code,’ and we still very much believe in that vision,” said Baker. “But now we’re kind of branching out because we do see people that want to do those kinds of things… and if you don’t want to, you don’t have to.”

Worldbuilders have more ability than ever to create and bring in their own assets, as well as enable visitors to do the same. They can also see who created or edited which assets and when through new analytics tools.

Welcome to Frame 3.0

There are a growing number of browser-based immersive spaces. And most of them can be accessed from portals placed within a Frame. That is one of the many reasons that this is one of our favorite platforms in the immersive web. And it just keeps getting better.

Frame Releases Second Set of Platform-Defining Updates Read More »

apple-ar-glasses-put-on-hold-to-make-way-for-mr-glasses-–-vr-and-metaverse-expert-weighs-in

Apple AR Glasses Put on Hold to Make Way for MR Glasses – VR and Metaverse Expert Weighs In

Has Apple bitten more than it could chew? It appears that the long-awaited AR glasses won’t be hitting the shelves any time soon. A Bloomberg article published recently says that the Apple AR glasses are facing technical challenges, so their release has been delayed indefinitely and the project scope pared back. The report also revealed that Apple may instead opt to release a more affordable mixed reality headset.

Emma Ridderstad, CEO and Co-founder of Warpin Reality, shares her insights on the delayed release of the Apple AR glasses and the development of its mixed reality headset, probably to be called Reality Pro. She also shares her thoughts on what these developments mean for the industry, the consumers, and the future of AR/VR.

Apple AR Glasses Shelved to Make Way for an MR Headset

For a couple of years now, Apple has been developing AR glasses that resemble real eyeglasses. The design has already gone through several iterations but still, apparently, fails to meet expectations. While it is unclear where the real problem lies, it is clear that we won’t be seeing through the Apple AR glasses this year.

According to Bloomberg, what we may see soon are MR headsets that combine virtual and augmented reality elements. It was reported that Apple is shifting its focus towards developing a bulkier but less complicated MR headset with a projected price tag of $3,000. The company then plans to follow this with a more affordable version priced at just around $1,500, closer to Meta Quest Pro, though still with a higher price tag.

A Wise Move by Apple

When asked whether the delay of the Apple AR glasses will affect businesses that have already adopted the technology, Ridderstad believes that it would have little impact. Aside from the limited number of businesses currently using Apple’s AR technology, those that have adopted it are not fully reliant on it.

According to Ridderstad, AR/VR technology is still in its infancy. As immersive as these headsets are, they aren’t very convenient. The use cases are still quite limited, and the high cost of both hardware and software can be restrictive. “VR headsets need to become useful to people. Right now, they solve business-to-business problems but they’re still mostly just fun for the end consumer,” Ridderstad explained. So, Apple’s shift from AR glasses to MR headsets makes sense given the broader need to make immersive technology more accessible and affordable.

Ridderstad also believes that Apple will remain a key player in the industry, despite delays on its AR glasses. Consumers continue to trust Apple to produce well-researched and designed products. Considering the price, design, and content of these headsets, the market needs to see more affordable and functional headsets. “Since most people are just starting to see what these new technologies can do, we have to remind ourselves that this evolution is going to take time,” she said. “The real end consumer adoption will probably happen with Apple this time too.”

The True Value of XR Goes Beyond Gaming and Entertainment

XR technology has long been associated with gaming. But Ridderstad argues that the true value of XR lies in its potential in business, training, and education.

Her company, Warpin Reality, has developed a platform called Xelevate, which allows companies to launch customizable VR training courses for their employees. These courses range from safety drills to customer experience simulations and personality development workshops. Platforms like this have allowed construction companies to train their people on safety and equipment use and taught employees what to do during emergencies.

Ridderstad believes that VR/AR can optimize focus, learning, and training. She cites a PwC study that found that VR learners are more focused, learn more quickly, and are more emotionally engaged than e-learners. It could also create opportunities in remote work for those who struggle with in-person demands such as people with disabilities.

Diversity and Accessibility in Tech 

For years, the tech industry has been known to be a boys’ club. This still remains true in the metaverse. A McKinsey report found that in organizations shaping metaverse standards, 90% of leadership roles are held by men. Ridderstad warns, “The metaverse is not going to be an environment that people want to be in unless everyone feels welcome and comfortable. I think it is safe to say that unless women play their part in building the metaverse, and take their place among its architects, it won’t be.”

These technologies have the potential to revolutionize the future, so it’s important that they are designed for both men and women to see a higher level of adoption.

Apple AR Glasses Put on Hold to Make Way for MR Glasses – VR and Metaverse Expert Weighs In Read More »

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Orlando Mayor Offers 2,500 Open Positions to Build Metaverse in the MetaCenter

To bring the metaverse to life, Mayor Buddy Dyer announced the opening of 2,500 new jobs in Orlando. Over the years, Orlando has become a leading hub for tech companies that want to innovate and explore the capabilities of emerging technologies.

Orlando as a Growing Hub for Tech Talent

“The density of talent, investment, industry, and creativity in Orlando has made the city ground zero for metaverse development, making Orlando the MetaCenter,” shared David Adelson, Orlando Economic Partnership Chief Innovation Officer.

Adelson explained that the initiative to transform Orlando into the MetaCenter stemmed from decades of innovation, which started with increased activity around the Cape Canaveral rocket launch site in 1957. This was further supported by the founding of the University of Central Florida (UCF) to create a workforce capable of supporting the US space program.

“Orlando then became the epicenter of experiential entertainment when Walt Disney came to town. This collision of creative entertainment and technological advancements formed the foundation of the innovative ecosystem that exists here today,” he adds.

Since 2015, Orlando has seen a 46% growth in the number of tech companies in the area, with over 1,600 companies now calling it home. The city also houses tech centers such as Lake Nona and the Creative Village, as well as tech talent from educational institutions like UCF and Full Sail University.

Mayor Buddy Dyer Opens 2,500 Jobs to Build the Metaverse

On December 7, 2022, Mayor Dyer gave his annual State of Downtown Address both in person and in the metaverse, making him the first person to give a mayoral address in the digital space. During his 2022 address, Mayor Dyer shared his vision for Orlando’s future, proclaiming the city as the metaverse’s MetaCenter.

“Mayor Dyer said that his address was an open invitation for anyone to come to Orlando and apply for these positions. We are echoing that call,” said Adelson.

These job opportunities, which include in-demand roles such as software developers, systems engineers, and metwork architects, will help build the metaverse and solidify Orlando’s position as one of the nation’s fastest-growing hubs for tech talent and technological innovation.

Several organizations like the Orlando Economic Partnership, the VR/AR Association (Florida Chapter), and the Orlando Tech Community are some of the champions bringing the metaverse to life in the MetaCenter.

“The list of execs from our next-gen gaming, entertainment, AI, AR/VR, IoT, and simulation training companies joining this effort continues to grow,” Adelson told us. Local governments in Orlando and Orange County have also expressed their support.

Orlando Leveraging the Capabilities of a Digital Twin

To encourage more tech investments in Orlando, the city has been using a digital twin of the entire region to show investors and other stakeholders what the city has to offer. Available at the marketing center in downtown Orlando, users can access immersive experiences via an experience-based platform to explore the region in a more convenient way.

During the recent Unity Fireside Chat, Laureen Martinez, Orlando Economic Partnership Vice President of Marketing and Communications, shared that the digital twin has provided an imaginative and convenient way to showcase the city to guests. It also helps position the city as more than just a tourist destination.

“Our vision is to have more and more companies come to Orlando for us to be able to change their perceptions, just simply through the act of them coming and experiencing this and learning more about Orlando – things that they probably could have never imagined,” Martinez said.

Building the Metaverse in Orlando

Many businesses in the city are developing their own metaverse products and services.

Disney is working with local companies to develop AR/VR technology. Red 6 is using AR headsets to enhance training for pilots. BrandXR is also building AR experiences for some of the world’s biggest brands and institutions, including NASA and Microsoft.

“With buy-in and collaboration from private partners, educational institutions, and the public sector, we have good reason to be so optimistic about the MetaCenter. With these partners, we will continue to illuminate the benefits of the MetaCenter on a global scale,” said Adelson.

Orlando and its MetaCenter champions are working to position the city as the ideal destination for innovative businesses to scale and succeed. They’re determined to attract companies and individuals who share the same vision in building the metaverse.

“We work to attract the companies and people that are looking to build the metaverse and do everything we can to facilitate their growth; our ecosystem of companies in gaming, AR/VR, AI, 3D reconstruction, IoT, and modeling and simulation is unparalleled,” Adelson added.

Future Plans for the City’s MetaCenter 

What can the world expect from Orlando’s MetaCenter?

Orlando is gearing up to reinvent its downtown area, with the goal of advancing “Broad-based Prosperity®” for the region.

“We define this as creating a region whose residents live a meaningful life in a place where equal access to resources and pathways to success allows opportunities for all,” explained Adelson. Partnerships between the local government, higher education institutions, and the local industry helped launch the Creative Village, a 68-acre innovation district. It’s home to UCF, the Electronic Arts HQ, Valencia College, and affordable housing and establishments.

David Adelson shared more insights on what the future holds for the metaverse’s development.

“We expect to use our digital twin technology for more than just virtual tours to attract businesses to the area. With this technology, we will be able to preview how different investments, like a transit system upgrade, might affect the environment and its residents,” he told us. “This is a tool that can allow us to run simulations of new policies or infrastructure projects and preview their potential impacts before planning in the real world.”

Orlando Mayor Offers 2,500 Open Positions to Build Metaverse in the MetaCenter Read More »

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Report: Meta to Open ‘Horizon Worlds’ to Younger Teens Amid Renewed Retention Push

Meta’s social VR app for Quest, Horizon Worlds, is lagging behind the competition when it comes to attracting and retaining VR users. According to a leaked memo obtained by The Wall Street Journal, the company is now ostensibly looking to boost numbers by more transparently appealing to younger teens in addition to funding a slew of new second-party content.

WSJ only posted snippets of the memo, entitled ‘Horizon 2023 Goals and Strategy’, which was allegedly written by Meta Vice President of Horizon Gabriel Aul. The memo is said to outline the team’s objectives for the first half of 2023.

Here’s some highlights we formatted into a bulleted list, which also includes additional info supplied by a source cited by WSJ:

  • Competitors are outperforming HW. Improving user retention is most important, especially among teens and young adults
  • HW to open to teens aged 13 to 17, which could come as early as March
  • Meta is working with outside studios to build new worlds and experiences for HW
  • The team is aiming to launch at least 20 new Horizon-hosted experiences built by second-party studios. Of the 20, it’s hoping for five medium hits and at least one a major hit
  • The flatscreen version of Horizon for mobile and desktops is set to come sometime in H1 2023

Additionally, WSJ reports the memo outlined some key performance metrics, claiming Horizon Worlds’ weekly retention rate was 11% in January, which the company aims to increase to 20%. The goal for monthly active users for the first half of 2023 is said to be 500,000, with hopes of reaching one million for the full year. Currently the platform is at 200,000, or just below the December peak, the reported memo outlines.

The previously reported flatscreen version, which is said to launch by the end of the first half of 2023, is hoping to achieve 150,000 monthly cross-screen Horizon users.

Meta’s Quest 2 headset is technically only available to users aged 13 and up. Horizon Worlds on the other hand has been limited to users 18+ since it was launched in 2021, and only to those in US, Canada, UK, France, Iceland, Ireland and Spain.

While none of this seems to have hindered children below 13 from playing all the Quest 2 has to offer, Horizon Worlds included. More transparently appealing to young teens though will likely come with a host of safety requirements that the company needs to fulfil for liability reasons.

Meta issued a response to WSJ, supporting in part its move to focus on teens:

“Teens are already spending time in a variety of VR experiences on Quest,” Meta spokesman Joe Osborne told WSJ, “and we want to ensure that we can provide them with a great experience in Horizon Worlds as well, with age-appropriate tools and protections in place.”

This comes hot on the heels of Meta reducing its workforce by 13% late last year, one of the biggest tech layoffs in recent memory, which saw 11,000 jobs cut from payroll.

Meanwhile, the company’s Reality Labs XR division has dramatically increased its operating budget in an ostensible bid to maintain market dominance over similar metaverse pushes from the likes of Apple, Google, etc. At the same time, Meta has slashed some XR projects, including first-party title Echo VR.

Provided the report is true, it appears Meta is making another important step towards competing more directly with cross-platform social gaming titans like Roblox and Rec Room. 

Report: Meta to Open ‘Horizon Worlds’ to Younger Teens Amid Renewed Retention Push Read More »

the-future-is-now:-2023-metaverse-and-xr-predictions-worth-looking-into

The Future Is Now: 2023 Metaverse and XR Predictions Worth Looking Into

Recent technological advancements have pushed the envelope of what modern technologies are capable of. Furthermore, these innovations have greatly changed the way users interact with such technologies. Given that our technological advancements, consumer behavior, and tech trends continue to evolve at breakneck speed, being aware of metaverse and XR predictions can help you better prepare for the future.

Dispelling Common VR Myths and Misconceptions

Despite the relatively widespread acceptance and use of virtual reality technology, there are still some myths and misconceptions that surround it. Unfortunately, such beliefs stem from a misunderstanding of the technology and how it works. Some of the most common myths and misconceptions surrounding VR include the following: it always causes motion sickness and  virtual reality is solely applicable to games.

We talked with The Park Playground CEO Peter Vindevogel, who shared his thoughts on these myths and misconceptions, shedding light on virtual reality technology.

“Virtual reality is often perceived as being limited to the world of gaming. Although gaming is certainly a great use case and example of what immersive VR experiences can deliver, the possibilities are endless,” said Vindevogel.

He gave examples of some applications of VR that have nothing to do with gaming, such as house tours, and meetings.

“Virtual reality is transforming industries and has so much to offer in terms of exposing people to new experiences they otherwise wouldn’t be able to enjoy. Gaming is just one aspect of VR and tends to be individuals’ first tangible insight into the possibilities of the metaverse,” he adds.

According to Vindevogel, one of the most common misconceptions surrounding VR is that it causes motion sickness, which can prevent people from trying out new experiences. He adds that one of the main causes of motion sickness in VR experiences is poor latency.

“When a delay in latency occurs, your real and virtual movements no longer match, knocking the equilibrium out of balance and causing ‘cybersickness.’ The problem stems from, and is also alleviated by, the equipment being used to deploy the virtual reality experience and how those experiences are designed. It is very easy to induce motion sickness if you are not carefully taking this into consideration,” Vindevogel explained.

The good news is that with the wealth of knowledge and experiences available today, VR experiences are becoming increasingly inclusive. Furthermore, developments in the VR industry are improving existing technology. Thus, in the future, VR users are less likely to encounter such issues.

2023 Metaverse and XR Predictions That Could Shape the Future of Tech

1. More Widespread Use of VR for Location-Based Entertainment

According to Vindevogel, VR technology will continue to evolve and become more widely adopted. Thus, it’s likely that we will increasingly see the technology being used for location-based entertainment (LBE) in the coming years. That’s because VR is capable of creating such immersive, interactive, and social experiences.

“Overall, the future looks bright for VR as a technology that will continue to redefine entertainment and other industries. As VR technology improves and becomes more accessible, more brands and creators will explore and experiment with the potential of VR,” said Vindevogel. He pointed out that the location-based entertainment industry had seen steady and promising growth, and was expected to grow at a CAGR of 12.4% until 2028. 

Vindevogel adds that the growth of VR in the context of LBE is due in part to how VR and AR are capable of providing users with more exciting ways to bring their vision to life, making the technology suitable for visitor attractions. “It provides lifelines for theme parks and museums by reinvigorating the experience and eliminating potentially negative factors such as queues and crowds,” said The Park Playground CEO.

2. The Use of VR in the Field of Education

Vindevogel goes on to say that VR will be a useful tool in the field of education. According to him, the technology can be used for training and delivering first-hand experiences to learners.

“This is the first time in history where we are not only able to build muscle memory for these high-skilled and high-risk situations from anywhere in the world without much-specialized equipment but immersive experiences could offer a better way for students to retain and be excited learning about any subject,” he said.

3. More Accessible Developer Tools

VR solutions are becoming more popular in commercial settings and it’s expected that developing such solutions will become simpler in the coming years.

As pointed out in one of the Unity Developers’ blog posts, aside from the exponential rise of development businesses, we’re also seeing more developer tools, such as the Unity and Unreal engines, becoming more accessible. An iteration of Unreal Engine (Unreal Engine 5) is already being used to develop applications for a range of VR devices.

4. Growing Use of XR Devices in Enterprise Settings

It’s likely that we’ll see more XR devices being used in enterprise settings. This is already one of the metaverse and XR predictions that’s slowly becoming a reality. Thus, it’s probable that in 2023, we’ll be seeing more XR devices being used as workstations in the office.

And while they won’t be seen as replacements for your laptops, PCs, or even smartphones, these XR devices can augment their functionality, particularly for users who regularly engage in XR environments.

5. More XR Consumers and More XR Content

In an interview with Circuit Stream’s Dejan Gajsek, he shared that we’ve seen several major investments in immersive tech, particularly Meta. These investments are seen as foundations for future content and hardware, and with consumers purchasing more immersive tech hardware, it’s likely that we’ll be seeing more VR and AR content.

He goes on to share that the success of the Quest 2 will fuel interest in the new Quest 3, which should will be released in 2023.

According to Gajsek, “Anyone that decided to buy from the Oculus store or use Meta’s products essentially becomes a ’subscriber‘ in Meta’s user base. Once the base becomes big enough, the platform becomes extremely interesting for marketers and advertisers.” He expects Meta to continue pushing the narrative for VR.

Gajsek also believes that the gaming aspect of VR should expand. According to him, the launch of the VR add-on for the PlayStation VR 2 will likely expand the use of the PS5 console in the context of VR games. This, he thinks, will prompt the growth of the number of VR consumers.

6. Metaverse Tech Will Be Built and Used by a More Diverse Group of People

John Payne, CEO of Croquet, believes that metaverse technologies will be built and utilized by more diverse groups.

“Given the potential reach of metaverse technologies, it’s imperative that these technologies be built for people with a wide range of backgrounds and abilities,” he told us. “As solutions for identity in the metaverse become more varied, people will be able to express themselves safely in the way that feels most comfortable for them. Safety and anti-harassment tools will be built into platforms as they become more decentralized.”

He goes on to say that these metaverse platforms will become open to asynchronous content, as not all users can be found online at the same time. This could indicate that in the future, we will see the evolution of ghost avatars, rich notes, and other time-independent interactive content.

Payne also believes that metaverse will happen much faster than everyone thinks, by gaining traction via 3D worlds in traditional websites. “Millions of virtual 3D spaces and worlds embedded in the web interoperably with existing sites will collectively form a significant portion of the larger interoperable metaverse,” he said. “The metaverse is an evolution… the next generation of the Web… not a revolution.”

7. More Collaborations Among Key Metaverse Players

In the near future, it’s highly likely to see more big names in the tech industry coming together to create new solutions. These collaborations are also a result of the need to create an open and interoperable metaverse.

We’re already seeing key metaverse players coming together in the collaboration between Meta and Microsoft. To continue providing users with seamless software experiences and improved productivity and collaboration capabilities, Microsoft and Meta have teamed up to bring Mesh for Teams to Meta Quest headsets. Moreover, the two companies are looking at ways to incorporate Xbox Cloud Gaming into the Meta Quest Store. This is predicted to change the way gamers stream and interact with games across a variety of devices, including smartphones and the Meta Quest platform.

8. AR Apps to Increasingly Leverage AI Tech

To create more immersive virtual environments, AR applications must be able to collect a wealth of information about the user’s surroundings. Through the use of artificial intelligence, app developers can streamline how their program processes algorithms and data. Moreover, they can leverage AI to come up with more accurate results. Thus, it’s likely that we’ll see more AR apps making use of AI tech in the future.

I believe the biggest breakthrough will come in e-commerce and merging technology with AI. There are Shopify widgets where you can ‘try’ a new pattern in your living room, or virtually place a piece of furniture,” shares Gajsek. “Consumers only have to click on buy, and the product is going to be delivered to their homes. AR will decrease the amount of friction when it comes to the buyer’s process and drive impulsive buys.”

Furthermore, Croquet’s Payne believes that AI will help speed up content creation. Tools like DALL-E and ChatGPT are becoming more widely available to more people. Furthermore, people are becoming more receptive to their use. Given that creating high-quality content can be a time-consuming endeavor, these AI tools will enable users to access a more cost-effective and faster way to create content.

9. Companies Will Offer More Immersive Experiences for Their Workforce

One of the significant metaverse and XR predictions will most likely impact the workplace. Aside from the increased use of XR devices in enterprise settings, it’s likely that we’ll see more companies offering immersive experiences to their employees.

According to a PwC report, businesses are likely to become “metaverse power users.” This is supported by a 2022 PwC survey, which shows that 42% of business leaders are planning to use the metaverse to provide onboarding and training for their employees. This is followed by 36% who shared that they’re planning to use the metaverse for interactions with colleagues, as well as for creating virtual content for their audience.

We’re already starting to see companies trying to recreate real-world activities in virtual worlds, including shared virtual workspaces and having access to collaboration and productivity tools. It’s also likely that businesses will expand their use of XR tech and the metaverse. For example, we may see more metaverse-specific interactions for customer service or digital recreations of physical establishments.

While nothing is set in stone yet, it’s probable that businesses that are unable to adapt to emerging tech trends may lose not only their competitive edge but also access to growth opportunities.

10. VR Will Become a Larger Part of Our Lives

According to Mesmerise CEO and co-founder Andrew Hawken, VR will play a larger and more sustained role in our lives, as other major tech companies are poised to introduce new wearable tech.

Now that the rush of VR interest spurred by the pandemic has passed, we’ll enter a new era of sustained development and investment in the space. Just as the invention of the browser played a key role in the development of the internet, we expect a similar outcome as we embrace the metaverse’s role in operating as the interface of Web3,” Hawken told ARPost.“In 2023, we’ll see the fall of walled gardens as other players like Apple, Sony, and Magic Leap bring to market new headset iterations that advance spatial computing as a whole, and as a result, a slow upward trajectory of an optimized virtual reality experience.

The Park Playground’s Vindevogel adds that virtual reality will increasingly grow to become a part of our daily lives.

As the line between the digital and real world becomes increasingly blurred, virtual reality won’t just be simply putting on a headset to game with your friends – it will become a part of everyday life,” he said. “However, the level of immersion – whether it’s augmented reality (AR), mixed reality (MR) or completely virtual – will depend on the situation.”

He cites some examples of how VR and AR can be used in our daily lives, such as when someone is trying on makeup to see how it suits them or when a homeowner takes a virtual tour of their future property, instead of just looking at pictures on a website.

And while the metaverse presents itself as cartoonish and obviously augmented, we’re approaching a reality in which wearable headsets will replace screens, and video conferences will become much closer to  real-life situations,” said Vindevogel. Augmented, virtual, and mixed realities bring extra layers to the reality we’re already familiar with, so as time goes on, the digital world will blend more and more into our everyday lives.”

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New HoloSuite Feature Enables Users to Seamlessly Blend Volumetric Video Clips

Arcturus, volumetric video editing and streaming tools provider, has been at the forefront of virtual production, revolutionizing immersive content experiences across a vast range of verticals.

As part of its efforts to bring volumetric video to a wider audience, it prioritizes research and development of new tools that allow creators to fully harness the power of volumetric video. One of its latest releases is an innovative tool that aims to transform virtual production, XR storytelling, and metaverse experiences on HoloSuite.

Blend: Connecting Volumetric Video Clips With Seamless Transitions

Arcturus recently unveiled a new beta tool that further amplifies the capabilities of HoloSuite, its flagship platform for volumetric video. The “Blend” tool, a product of years of research and development by the Arcturus team, gives users a unique way to explore new forms of digital storytelling, build immersive experiences, develop metaverse content, and more.

Arcturus - Beta feature Blend volumetric video

With Blend, users can connect volumetric video clips and blend them seamlessly. Creators can now take live-action clips, use volumetric video characters to populate virtual backgrounds, and build branching narratives with imperceptible transitions between tracks.

With the new tool, creators of metaverse experiences can use people instead of computer-generated avatars in their content. They can insert blended volumetric video clips of live-action 3D performances into digital environments without having to create digidoubles. Blend also allows users to blend and loop multiple recordings of a photorealistic subject.

“Volumetric video isn’t just offering content creators new ways to do old things better; with the right tools, it offers possibilities that simply weren’t there before,” said CEO of Arcturus, Kamal Mistry, in a press release shared with ARPost. “Our new tools will open up a huge range of potential uses across multiple industries, and soon we will begin to see content unlike anything that’s ever been seen before.”

The Arcturus team designed and developed the Blend tool to meet the emerging demands of volumetric video users. While still in beta, all current HoloSuite users have access to the tool and can provide their feedback to help improve its capabilities.

With the beta testing running over the next few months, the team can fine-tune functionalities and ensure compatibility and stability before the tool becomes a standard feature on the platform.

More HoloSuite Updates From Arcturus

The Blend tool is just one of the several updates released for HoloSuite last month. Along with it, Arcturus also released a host of quality-of-life improvements and upgrades that open a wider range of potential uses for HoloSuite across multiple industries.

Unity users can now enjoy improved OMS playback with their HoloSuite plugins. This provides them with better viewing controls for volumetric video files within Unity. Support for upgrades for OMS playback on Unreal Engine 5 is expected to roll out soon.

Game engine users can now also use “Generate Normals” to smoothen noise for better relighting on volumetric subjects. For more dynamic viewing, HoloSuite added new lighting preferences that include adding environmental lighting directly within HoloEdit. The new native 4DS file support also allows users to import data directly from 4DViews.

New feature Arcturus HoloSuite 4DS import

Framing the Future of Video

Arcturus is committed to giving content creators the tools they need to create authentic digital human representations and immersive experiences. To further advance technology in this field, it has announced a new $11 million round of Series A funding in November 2022.  The funding, led by CloudTree Ventures with substantial investments from Epic Games and Autodesk, signifies confidence in the vast potential of volumetric video.

The new funding will help Arcturus grow its infrastructure and continue developing the HoloSuite platform. It will help expand research into new tools that further the use of AI in volumetric video production, improve 3D data capture, and enhance live streaming on digital platforms among many others.

Just like the Blend tool, more tools and techniques are bound to revolutionize the way users create and interact with digital content. As it unlocks new possibilities for virtual production through state-of-the-art 3D creation tools, Arcturus is framing the future of video.

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