filmmaking

ai-generated-shows-could-replace-lost-dvd-revenue,-ben-affleck-says

AI-generated shows could replace lost DVD revenue, Ben Affleck says

Last week, actor and director Ben Affleck shared his views on AI’s role in filmmaking during the 2024 CNBC Delivering Alpha investor summit, arguing that AI models will transform visual effects but won’t replace creative filmmaking anytime soon. A video clip of Affleck’s opinion began circulating widely on social media not long after.

“Didn’t expect Ben Affleck to have the most articulate and realistic explanation where video models and Hollywood is going,” wrote one X user.

In the clip, Affleck spoke of current AI models’ abilities as imitators and conceptual translators—mimics that are typically better at translating one style into another instead of originating deeply creative material.

“AI can write excellent imitative verse, but it cannot write Shakespeare,” Affleck told CNBC’s David Faber. “The function of having two, three, or four actors in a room and the taste to discern and construct that entirely eludes AI’s capability.”

Affleck sees AI models as “craftsmen” rather than artists (although some might find the term “craftsman” in his analogy somewhat imprecise). He explained that while AI can learn through imitation—like a craftsman studying furniture-making techniques—it lacks the creative judgment that defines artistry. “Craftsman is knowing how to work. Art is knowing when to stop,” he said.

“It’s not going to replace human beings making films,” Affleck stated. Instead, he sees AI taking over “the more laborious, less creative and more costly aspects of filmmaking,” which could lower barriers to entry and make it easier for emerging filmmakers to create movies like Good Will Hunting.

Films will become dramatically cheaper to make

While it may seem on its surface like Affleck was attacking generative AI capabilities in the tech industry, he also did not deny the impact it may have on filmmaking. For example, he predicted that AI would reduce costs and speed up production schedules, potentially allowing shows like HBO’s House of the Dragon to release two seasons in the same period as it takes to make one.

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Runway’s latest AI video generator brings giant cotton candy monsters to life

Screen capture of a Runway Gen-3 Alpha video generated with the prompt

Enlarge / Screen capture of a Runway Gen-3 Alpha video generated with the prompt “A giant humanoid, made of fluffy blue cotton candy, stomping on the ground, and roaring to the sky, clear blue sky behind them.”

On Sunday, Runway announced a new AI video synthesis model called Gen-3 Alpha that’s still under development, but it appears to create video of similar quality to OpenAI’s Sora, which debuted earlier this year (and has also not yet been released). It can generate novel, high-definition video from text prompts that range from realistic humans to surrealistic monsters stomping the countryside.

Unlike Runway’s previous best model from June 2023, which could only create two-second-long clips, Gen-3 Alpha can reportedly create 10-second-long video segments of people, places, and things that have a consistency and coherency that easily surpasses Gen-2. If 10 seconds sounds short compared to Sora’s full minute of video, consider that the company is working with a shoestring budget of compute compared to more lavishly funded OpenAI—and actually has a history of shipping video generation capability to commercial users.

Gen-3 Alpha does not generate audio to accompany the video clips, and it’s highly likely that temporally coherent generations (those that keep a character consistent over time) are dependent on similar high-quality training material. But Runway’s improvement in visual fidelity over the past year is difficult to ignore.

AI video heats up

It’s been a busy couple of weeks for AI video synthesis in the AI research community, including the launch of the Chinese model Kling, created by Beijing-based Kuaishou Technology (sometimes called “Kwai”). Kling can generate two minutes of 1080p HD video at 30 frames per second with a level of detail and coherency that reportedly matches Sora.

Gen-3 Alpha prompt: “Subtle reflections of a woman on the window of a train moving at hyper-speed in a Japanese city.”

Not long after Kling debuted, people on social media began creating surreal AI videos using Luma AI’s Luma Dream Machine. These videos were novel and weird but generally lacked coherency; we tested out Dream Machine and were not impressed by anything we saw.

Meanwhile, one of the original text-to-video pioneers, New York City-based Runway—founded in 2018—recently found itself the butt of memes that showed its Gen-2 tech falling out of favor compared to newer video synthesis models. That may have spurred the announcement of Gen-3 Alpha.

Gen-3 Alpha prompt: “An astronaut running through an alley in Rio de Janeiro.”

Generating realistic humans has always been tricky for video synthesis models, so Runway specifically shows off Gen-3 Alpha’s ability to create what its developers call “expressive” human characters with a range of actions, gestures, and emotions. However, the company’s provided examples weren’t particularly expressive—mostly people just slowly staring and blinking—but they do look realistic.

Provided human examples include generated videos of a woman on a train, an astronaut running through a street, a man with his face lit by the glow of a TV set, a woman driving a car, and a woman running, among others.

Gen-3 Alpha prompt: “A close-up shot of a young woman driving a car, looking thoughtful, blurred green forest visible through the rainy car window.”

The generated demo videos also include more surreal video synthesis examples, including a giant creature walking in a rundown city, a man made of rocks walking in a forest, and the giant cotton candy monster seen below, which is probably the best video on the entire page.

Gen-3 Alpha prompt: “A giant humanoid, made of fluffy blue cotton candy, stomping on the ground, and roaring to the sky, clear blue sky behind them.”

Gen-3 will power various Runway AI editing tools (one of the company’s most notable claims to fame), including Multi Motion Brush, Advanced Camera Controls, and Director Mode. It can create videos from text or image prompts.

Runway says that Gen-3 Alpha is the first in a series of models trained on a new infrastructure designed for large-scale multimodal training, taking a step toward the development of what it calls “General World Models,” which are hypothetical AI systems that build internal representations of environments and use them to simulate future events within those environments.

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