ESPN

espn’s-where-to-watch-tries-to-solve-sports’-most-frustrating-problem

ESPN’s Where to Watch tries to solve sports’ most frustrating problem

A Licensing Cluster—

Find your game in a convoluted landscape of streaming services and TV channels.

The ESPN app on an iPhone 11 Pro.

The ESPN app on an iPhone 11 Pro.

ESPN

Too often, new tech product or service launches seem like solutions in search of a problem, but not this one: ESPN is launching software that lets you figure out just where you can watch the specific game you want to see amid an overcomplicated web of streaming services, cable channels, and arcane licensing agreements. Every sports fan is all too familiar with today’s convoluted streaming schedules.

Launching today on ESPN.com and the various ESPN mobile and streaming device apps, the new guide offers various views, including one that lists all the sporting events in a single day and a search function, among other things. You can also flag favorite sports or teams to customize those views.

“At the core of Where to Watch is an event database created and managed by the ESPN Stats and Information Group (SIG), which aggregates ESPN and partner data feeds along with originally sourced information and programming details from more than 250 media sources, including television networks and streaming platforms,” ESPN’s press release says.

ESPN previously offered browsable lists of games like this, but it didn’t identify where you could actually watch all the games.

There’s no guarantee that you’ll have access to the services needed to watch the games in the list, though. Those of us who cut the cable cord long ago know that some games—especially those local to your city—are unavailable without cable.

For example, I live within walking distance from Wrigley Field, but because I don’t have cable, I can’t watch most Cubs games on any screens in my home. As a former Angeleno, I follow the Dodgers instead because there are no market blackouts for me watching them all the way from Chicago. The reverse would be true if I were in LA.

Even if you do have cable, many sports are incredibly convoluted when it comes to figuring out where to watch stuff. ESPN Where to Watch could be useful for the new college football season, for example.

Expansion effort

ESPN isn’t the first company to envision this, though. The company to make the most progress up until now was Apple. Apple’s TV device and app was initially meant as a one-stop shop for virtually all streaming video, like a comprehensive 21st-century TV Guide. But with cable companies being difficult to work with and Netflix not participating, Apple never quite made that dream a reality.

It kept trying for sports, though, tying into third-party offerings like the MLB app alongside its own programming to try to make the TV app a place to launch all your games. Apple got pretty close, depending on which sport you’re trying to follow.

ESPN’s app seems a little more promising, as it covers a more comprehensive range of games and goes beyond the TV app’s “what’s happening right now” focus with better search and listings.

ESPN execs have said they hope to start offering more games streaming directly in the app, and if that app becomes the go-to spot thanks to this new guide, it might give the company more leverage with leagues to make that happen.

That could certainly be more convenient for viewers, though there are, of course, downsides to one company having too much influence and leverage in a sport.

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judge-calls-foul-on-venu,-blocks-launch-of-espn-warner-fox-streaming-service

Judge calls foul on Venu, blocks launch of ESPN-Warner-Fox streaming service

Out of bounds —

Upcoming launch of $42.99 sports package likely to “substantially lessen competition.”

Texas losing to Alabama in the 2010 BCS championship

Gina Ferazzi via Getty

A US judge has temporarily blocked the launch of a sports streaming service formed by Disney’s ESPN, Warner Bros and Fox, finding that it was likely to “substantially lessen competition” in the market.

The service, dubbed Venu, was expected to launch later this year. But FuboTV, a sports-focused streaming platform, filed an antitrust suit in February to block it, arguing its business would “suffer irreparable harm” as a result.

On Friday, US District Judge Margaret Garnett in New York granted an injunction to halt the launch of the service while Fubo’s lawsuit against the entertainment giants works its way through the court.

The opinion was sealed but the judge noted in an entry on the court docket that Fubo was “likely to succeed on its claims” that by entering the agreement, the companies “will substantially lessen competition and restrain trade in the relevant market” in violation of antitrust law.

In a statement, ESPN, Fox and Warner Bros Discovery said they planned to appeal against the decision.

Venu was aimed at US consumers who had either ditched their traditional pay TV packages for streaming or never signed up for a cable subscription. “Cord cutting” has been eroding the traditional TV business for years, but live sports has remained a primary draw for customers who have held on to their cable subscriptions.

Fubo TV was launched in 2015 as a sports-focused streamer. It offers more than 350 channels—including those carrying major sporting events such as Premier League football matches, baseball, the National Football League and the US National Basketball Association—for monthly subscription prices starting at $79.99. Its offerings included networks owned by Disney and Fox.

ESPN, Fox and Warner Bros said Venu was “pro-competitive,” aimed at reaching “viewers who currently are not served by existing subscription options.”

Venu was expected to charge $42.99 a month when it launched later this month. It “will feature just 15 channels, all featuring popular live sports—the kind of skinny sports bundle that Fubo has tried to offer for nearly a decade, only to encounter tooth-and-nail resistance,” Fubo said in a court filing seeking the injunction.

Venu was expected to aggregate about $16 billion worth of sports rights, analysts have estimated. It was not expected to have an impact on the individual companies’ ability to strike new rights deals.

Analysts had questioned its position in the marketplace. Disney plans to roll out ESPN as a “flagship” streaming service in August 2025 that will carry programming that appears on the TV network as well as gaming, shopping and other interactive content. Disney chief executive Bob Iger said he wants the service to become the “pre-eminent digital sports platform.”

Fubo shares rose 16.8 percent after the ruling, but the stock is down 51 percent this year.

© 2022 The Financial Times Ltd. All rights reserved Not to be redistributed, copied, or modified in any way.

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“so-tired”:-disney+,-hulu,-espn+-prices-increase-by-up-to-25-percent-in-october

“So tired”: Disney+, Hulu, ESPN+ prices increase by up to 25 percent in October

The cycle continues —

Not even ad tiers are safe as Disney looks to coax people into bundle packages.

The Doctor and Ruby in 1960s

Enlarge / A scene from the new season of Doctor Who, which is streaming on Disney+.

Disney+

Disney+, Hulu, and ESPN+ will get more expensive as of October 17, whether users have a subscription with or without ads. After most recently jacking up streaming prices in October 2023, The Walt Disney Company is raising subscription fees by as much as 25 percent, depending on the streaming service and plan.

Here’s how pricing will look in October compared to now:

Now As of October 17
Disney+ with ads $8/month $10/month
Disney+ without ads $14/month

$140/year
$16/month

$160/year
Hulu with ads $8/year

$80/year
$10/month

$100/year
Hulu without ads $18/month $19/month
Hulu and Live TV with ads $77/month  $83/month
Hulu and Live TV without ads $90/month $96/month
Disney+ and Hulu with ads $10/month $11/month
Disney+ and Hulu without ads $20/month No change
ESPN+ $11/month

$110/year
$12/month

$120/year
Disney+, Hulu, and ESPN+ with ads $15 No change
Disney+, Hulu, and ESPN+ without ads $25 No change

Disney didn’t announce any pricing changes for the bundle that contains Disney+, sister streaming service Hulu, and Warner Bros. Discovery’s rival streaming platform, Max.

Based on the updated pricing, Disney is seemingly trying to coax people to sign up for one of its streaming bundles, which combine multiple services for a lower price than if the services were each subscribed to individually. Streaming companies have been trying to use bundles to deter people from frequently canceling their streaming subscriptions. But as we’ve written before, streaming bundles don’t address subscribers’ complaints around incessant price hikes, content quality, confusing packages, or features.

Another price hike

One of the biggest problems that streaming subscribers, especially long-term ones, are facing is ever-rising prices. Disney already increased prices in October 2023, meaning Disney+, Hulu, and ESPN+ are facing their second price hikes in about a year.

Early reactions online, including on forums like Reddit, show people dissatisfied with streaming price hikes that don’t seem to align with the quality of content available. For example, Reddit user Montysucker wrote: “easy[,] cancel now,” adding:

“The enshittification of media in the last few years is insane and it’s wild how seemingly no one cares anymore about making something that is actually enjoyable to watch and not their egotistic[al] pipe dream.”

Of course, many expressed being overwhelmed with continuing to see streaming prices rise, as Slow_Investment_2211 wrote:

On October 12, 2023, as Variety summarized, Disney+ without ads went up by 27 percent, from $11 to $14 per month. Hulu without ads went up 20 percent ($15 to $18/month). Hulu with Live packages each also increased by $7 at the time, while ESPN+ pricing increased by $1.

Disney paired the price hike announcement with the revealing of new upcoming features for Disney+. However, the new linear channels are little comfort for people who don’t use Disney+.

The new channels will be ABC News Live, which Disney+ users can access on September 4, and channels “focused on preschool content, featuring TV series and shorts available on Disney+.” Disney+ will also get four more channels (or as Disney’s calling them, playlists) that show: 1) “Seasonal Content” from Disney+; 2) “Epic Stories” from big franchises like Marvel and Star Wars; 3) “Throwbacks” with “nostalgic pop culture”; and 4) “Real Life” documentaries.

It’s possible that Disney will introduce more channels to appeal to more users. But with all the price hikes that streaming subscribers have endured over the past few years, many would prefer avoiding price bumps that are partially for extra channels that they may never watch. Charging for unwanted content in media packages that are already priced questionably is reminiscent of cable, something that streaming was initially supposed to replace, not replicate.

Subscribers to Disney’s trio of streaming services will be unlikely to be alone in facing price hikes for long; analysts suspect Netflix pricing will also increase this year.

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