AR experiences

ROSE Partners With Premier League for AR Experience Celebrating Summer Series

8th wall, AR experiences, augmented reality, featured, ROSE, sports, Sports & Fitness, web-based AR experience / Ryan Harris / July 12, 2023

Whether you’re an American fan of British football, or a citizen of the British Commonwealth spending time in the States, the Premier League Summer Series might be just what the doctor ordered.

The first-ever Premier League Summer Series will see six football clubs face off in five US cities from July 22 to July 30. Even if you can’t watch the matches live and in person, you can find trophies thanks to an AR experience from ROSE.

“The Hunt Is On.” – Celebrating the Summer Series in AR

Over the years, digital experience company ROSE has worked with industry giants including Mastercard, KHAITE, Patrón, adidas, Bloomingdales, and others. A current partnership with the Premier League and UK strategic consultancy and creative studio Doppelgänger might be their biggest partnership yet – and there are no tickets required.

“Doppelgänger created the idea of an augmented reality-powered trophy hunt experience for fans and in looking for an expert partner in the space, enlisted ROSE to advise on how the experience could be executed and ultimately design and build the experience,” ROSE Associate Creative Director Nicole Riemer told ARPost.

According to Managing Director at Doppelgänger, Max Proctor, “AR and broader metaverse activations are helping the world’s biggest brands to build loyalty and engagement with their audiences by connecting with them in new and exciting ways.”

The Summer Series is a major sporting event and is bringing in even more people into the experience than into the stadiums. Organizers turned to ROSE and WebXR authoring and hosting company 8th Wall – a duo that has worked together on multiple large-scale applications.

“Having been a long-time partner with 8th Wall, we are always looking for new ways to use their technology and use cases that push the way augmented can be used as well as made more accessible for brands,” said Riemer. “In this case study we utilized a number of 8th Wall’s newer features including face segmentation and sky segmentation.”

Experiencing the Summer Series

There are different ways to interact with the activation depending on whether you’re in or around any of the cities. That’s right, you can still join in on the fun, even if you aren’t in any of the cities hosting the Summer Series.

The five cities hosting the Summer Series are:

Philadelphia, Pennsylvania,
Atlanta, Georgia,
Orlando, Florida,
Harrison, New Jersey, and
Landover, Maryland.

Premier League Trophy Hunt AR experience

“Since the Summer Series is only in five cities, not every fan will have the opportunity to come to a game, but that doesn’t mean that they support their favorite teams any less,” said Riemer. “We created the at-home experience as a way for fans anywhere in the United States to show their support for their team and experience the Premier League trophy.”

Exploring Host Cities

If you’re in one or more of those cities between now and July 19, you can use the Premier League Trophy Hunt mobile AR experience to look for 20 augmented reality trophies (that’s one for each club in the Premier League). Naturally, you need to enter your location to hunt for the AR trophies.

Premier League Trophy Hunt experience in the cities

For each trophy that fans find, they get one entry into sweepstakes for tickets to the games. Fans who find all of the trophies get one entry into another drawing for a signed Premier League jersey.

Supporting Teams From Home

If you’re a fan of the Premier League but won’t be in one of the host cities, you can still engage in the web experience, if differently. Fans anywhere can view the Premier League Trophy in augmented reality, use face filters, and post the results to social media.

Premier League Trophy Hunt AR experience at home

Further, you don’t have to allow your location to use the experience from home. Just pick your favorite team – or join in as a “General Premier League Fan.” You can still have all of the fun of viewing and collecting all of the trophies.

There are also special entries that you can join in without finding hidden trophies in the host cities. Or, don’t join the entries and just have fun with the filters. The at-home experience is live until July 31.

Supporting Your Team With ROSE

The Premier League is coming stateside. That’s exciting whether it’s coming to a town near you or not.

“We are honored to have such a passionate Premier League fanbase in the USA, and are very excited to be giving them the chance to experience the Premier League Summer Series on home soil for the very first time,” said Alexandra Willis, Director of Digital Media and Audience Development at the Premier League.

Thanks to ROSE and their partners, fans anywhere can interact with their favorite football clubs in new and amusing ways.

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Denny’s Celebrates Its 70th Anniversary With AR Food Menu That Enhances Dining Experience

8th wall, AR experiences, augmented reality, featured, food and beverage industry, hospitality industry / Ryan Harris / April 7, 2023

While celebrating its 70th anniversary, Denny’s partnered with QReal to produce AR menus where food items seem to leap off its pages. You don’t need to install the restaurant chain’s app on your phone for the AR food menu to work. Just activate your phone’s camera and launch 8th Wall‘s web-based AR platform from your phone’s browser to watch the images come alive.

Denny’s AR Food Menu: What to Expect

With the new AR food menu, you’ll see flames surround the classic Moons Over My Hammy egg sandwich and hear the new Mac N’ Brisket Sizzlin’ Skillet sizzle as it emerges from a barbecue smoker. Also making an appearance is a 3D model of the original diner in 1953—then known as Danny’s Donuts—before becoming the beloved establishment it is today.

Denny’s AR food menu, only accessible when dining at physical outlets across America, is part of Denny’s “It’s Diner Time” brand platform. The campaign also involves the remodeling of its kitchens, the rollout of improved food offerings, and the unveiling of new staff uniforms.

AR Food Menu: Denny’s Latest Foray Into AR

When Denny’s shared its 2022 results in February, CEO Kelli Valade said that one of the company’s strategic priorities is “to lead with technology and innovation.” She also mentioned that “Denny’s is skewing towards younger generations with Millennials and Gen Z currently representing about 45% of our customer base.” So, augmented reality makes perfect sense.

However, this is not the first time the company has tapped into the world of AR. The last time it used this type of computer-generated content was in late 2016 when the diner chain launched its “Shrek the Halls” campaign for the Christmas and New Year holidays. Using the DreamWorks COLOR app, the restaurant’s customers saw characters from Shrek, The Penguins of Madagascar, Puss in Boots, and Turbo Fast arise from the kids’ menus as their phones scanned its pages.

QReal and the Appeal of the AR Food Menu

QReal (formerly Kabaq.io) specializes in creating lifelike, 3D, and AR content for e-commerce platforms and social media campaigns. It works for various industries, from real estate and automotive to fashion and beauty. However, its original passion was food, becoming the first company to make photorealistic AR models of cuisine in 2016 with its KabaQ AR Food Menu app.

“The traditional way people interact with menus is being transformed utilizing [AR and life-like 3D models], leading to an enhanced experience, strong branding, and potentially higher order throughput,” said Mike Cadoux, QReal’s General Manager.

Researchers from several universities who studied QReal’s AR food models attest that such presentations can improve “decision comfort” or “craveability,” spread positive feedback about products, and increase the desire for “higher-value” types of food. Because QReal’s app hardly uses post-production, its users can see their order in advance from different angles in the most realistic way possible.

How the AR Food Menu Will Transform the Restaurant Industry

If we are to believe Cadoux’s forecast, “high-fidelity digital cuisine” will only increase in demand due to its strong potential to boost branding and sales.

Businesses predict that AR food menus will enable customers to order more smartly because AR renders the item’s size and quantity more accurately. Another benefit of such transparency is lower food waste.

Moreover, establishments can use AR to promote new products and enhance engagement with prospects and loyal clientele through behind-the-scenes tours, which can include how they prepare and cook food.

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SXSW 2023: Highlights and XR Experiences That Push the Boundaries of Storytelling, Music, and Technology

AR experiences, AR games, Events, extended reality, featured, SXSW, VR experiences, XR experience / Ryan Harris / March 23, 2023

The South by Southwest® (SXSW®) Conference and Festivals has once again taken the world by storm, delivering a jam-packed 10-day event featuring a variety of activities for audiences to explore. Hosted in Austin, TX, SXSW 2023 ran from March 10–19, 2023.

Attendees from around the globe also got the chance to immerse themselves for a couple of days in the fantastical world of the SXSW XR Experience. SXSW 2023 boasted a brand new look and feel this year, complete with Congress Avenue and Red River Cultural District creatively merged together and set afloat in space. The amazing visuals and virtual elements were designed in collaboration with VRROOM, a social XR platform for live shows in the metaverse, and world-renowned artists.

SXSW 2023 was especially exciting for those interested in virtual and augmented reality. XR programming and events this year included the XR Experience Competition, XR Experience Spotlight, XR and Metaverse Conference Track, and many other XR-related sessions. While SXSW 2023 was primarily in-person, attendees were also engaged with the XR Experience World through VRChat and other online immersive events.

SXSW 2023: A Quick Peek at Event Highlights

The SXSW 2023 event was packed with exciting and immersive experiences for attendees to enjoy, including several standout highlights. Among the highlights was the “Neo-Wulin: The Era of Black Ark” virtual performance series, the first of its kind in China. Created by the OXYZ3 team, this concert experience featured musicians in their own unique musical world that combined performance, exhibition, and social interaction. Even more exciting, the virtual world could be constantly extended.

Neo-Wulin - The Era of Black Ark - SXSW 2023

Attendees were also treated to other immersive and engaging virtual music experiences. Web7, Le Juiice, and Maxence performed at the VRROOM Alpha Party, a live immersive concert in VR, in partnership with Deezer and Pico. Each of these emerging French artists performed in different virtual worlds.

Then, there was also the Metaverse Music Concert, presented by YOOM and Active Theory. The interactive, volumetric music concert took concertgoers into a special metaverse space inspired by the famous 6th Street in Austin, Texas.

SXSW 2023 also offered a range of compelling conference sessions across 15 tracks, including interactive tracks exploring science, technology, culture, government, and more; film tracks covering both the creative and business elements of film and TV production; and music tracks featuring content on the making, marketing, impact, and future of music.

Moreover, SXSW 2023 included several competitions, such as the SXSW Innovation Awards, SXSW Pitch, and SXSW EDU, as well as the SXSW Film & TV Festival and the SXSW Music Festival, both of which offered a wide range of content and experiences for attendees to enjoy.

A Marvel of Innovation – Multi-sensory Augmented Reality Gaming

Every year, the SXSW Innovation Award honors the most innovative and forward-thinking technology, design, and creative work in various industries, including music, film, and interactive media. This year’s SXSW 2023 awards featured over 50 digital projects from around the world, classified into 14 different categories such as Artificial Intelligence, Health and MedTech, and Sustainability.

Time Investigators AR game at SXSW 2023 One of the finalists in the Convergent Gaming category was Time Investigators, a multi-sensory augmented reality game by Picture This Productions and Mary Rose Museum. The AR game players become Time Detectives, investigating the sinking of Henry VIII’s favorite ship, the Mary Rose, which claimed the lives of almost all the 500 soldiers and sailors on board.

Project Director Charlotte Mikkelborg consulted with Dr. Alex Hildred, Mary Rose’s Head of Research, to make the experience as realistic and as true to history as possible. Time Investigators, which also took the Award for Convergent Gaming home, immerses players in the sights, sounds, and even smells of life on board the ship almost 500 years ago.

Reflecting the true diversity of our world then and now, the game brings players on a roller-coaster journey through history. Players choose a character and receive a mission from the king. Using their smartphones as spyglass, they unravel secrets from the past. Then they follow a trail to solve the mystery and complete their mission. The app is available for both Android and iOS devices.

Cutting-Edge XR Experiences That Push the Boundaries of Storytelling and Technology

The SXSW XR Experience showcases the latest in immersive technology and XR. For many years now, it has provided creators and developers with a platform to showcase their innovative projects. It has also allowed attendees to immerse themselves in cutting-edge XR experiences that push the boundaries of storytelling and technology.

The SXSW 2023 XR Experience gave us the latest and most innovative immersive experiences, from VR concerts to interactive installations. Three standout experiences include the aespa VR Concert, Once A Glacier, and Symbiosis.

Aespa at KWANGYA

Aespa, a South Korean girl group formed by SM Entertainment, presented the world premiere of their VR concert at KWANGYA at the SXSW 2023 XR Experience. In the virtual world of KWANGYA, created by SM Culture Universe, the four-member K-pop group performed their debut song “Black Mamba” and “Illusion” to a global audience.

aespa vr concert at kwangya - SXSW 2023

The concert was captured using AmazeVR’s proprietary technology, which delivers high-definition stereoscopic live-action footage. Unreal Engine-based VFX tools, AI modules, and other state-of-the-art production software were used to deliver the next stage of music.

To offer more fans the opportunity to meet face-to-face with the members of aespa and see their performance up-close in 9K+ resolution, the aespa concert at KWANGYA will soon be launched on major VR headset platforms.

“Once a Glacier” – A One-of-a-Kind Story Experience

A 10-minute VR film Once A Glacier, which had its world premiere at SXSW 2023, merges the interactive world of glaciers and 360 storytelling. The experience was created by Director and Writer Jiabao Li, and Executive/Creative Producer Jenny Qinya Guo, who guided the narrative filmmaking within VR technology.

One a Glacier VR film - SXSW 2023

Utilizing real-world audio collected by Jiabao Li from glaciers in Alaska, the experience offers a multi-sensory journey into the heart of glacier culture with the smells of the glacier, swamp, freezer, and museum being released as the story progresses. The team used satellite data of Matanuska glaciers to model the disappearing glaciers in the experience. The contrast of scale within the experience is remarkable. It clearly showed the contrast between an enormous glacier during the first expedition and the tiny ice that was left of it in the latter part of the story.

The experience merges technology with storytelling to offer a better understanding of climate change and its effects on our world. Through the use of VR technology, the audience can participate in helping save the last glacier ice with a young girl. It also incorporates the Himalayan process of marrying a male glacier and a female glacier to grow a “glacier” over time for irrigation, showing where agriculture and ancient wisdom converge.

The final scene where the girl’s chunk of the glacier is auctioned to a group of cosmopolitan elites reflects the irony that despite being the largest climate change contributors, the elites are still the ones who can preserve the last remnants of the natural world for themselves. The use of VR technology allowed the audience to participate in the action of helping save that last glacier ice while also addressing the commodification of nature by elites.

“Symbiosis” – Merging Humans, Technology, and Nature

Symbiosis is a multi-sensory XR experience created by Dutch interdisciplinary artist collective Polymorf, in collaboration with Studio Biarritz. Polymorf brought Symbiosis to the US for the first time in November 2022, and it got its Texas premiere at SXSW 2023.

The experience takes place in a fictional world set 200 years into the future. In this world, humans have merged with technology and nature to become a symbiont—a human-animal and human-machine hybrid. The biotope now teems with genetically altered life forms, enhanced biochemical life, robots, autonomous intelligent systems, and other artificial or enhanced forms. In this world, all share resources and cohabitate in symbiosis.

When participants enter the virtual world, they become both a spectator and a performer. They choose a symbiotic role and interact with their surroundings. Through individualized haptic suits, soft robotics, taste and smell-based story elements, and VR headsets with olfactory fixtures, they experience a fully immersive, multi-sensory world that engages all five senses. The experience culminates in a collective eating ritual where participants share virtual and real foods.

An Exciting Year Ahead for the XR Industry

The pace of technological innovation is only going to accelerate as we continue to push the boundaries of what is possible. As we look ahead, it is important to keep in mind that these new technologies will bring not only new opportunities but also new challenges. It will be critical to approach these innovations with a keen awareness of their potential impact on society and the environment, and to work together to ensure that we harness their power for the greater good.

Still, the future of the XR industry is full of promise, and the possibilities are endless. By embracing the spirit of innovation and collaboration, we can build a brighter tomorrow for ourselves and for generations to come.

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Honor This Black History Month in XR

AR experiences, Editor's Pick, featured, history, racial equality, social justice, trending, VR experiences, XR experiences / Mike M. / March 1, 2023

February is Black History Month and it’s not too late to honor through the magic of XR thanks to these activations from ROSE, TIME and Meta, and Virbela.

Walk Through Black History With ROSE

As a Black-owned company, ROSE makes an effort every year to create an immersive and educational experience for Black History Month, and this year the company delivered yet again. This year’s AR experience, with “resistance” as the highlight, is titled Marching Forward.

The experience, which you can visit here on your smartphone, takes the form of a double row of AR statues. You walk down the aisle and tap the statues to learn more about their inspiration.

Marching Forward Black History Month AR experience by ROSE

“We really wanted to create balance within the experience with the solid bronze look of the statues and in turn, draw the users to explore the changing Black Lives Matter text on the ground,” explained ROSE Art Director Jourdan Johnson. “The text updates to display colorized images related to the moment to get a better understanding of what they are learning about.”

This involves physically moving down the aisle, which is a powerful experience but can be complicated for example in smaller spaces. If you need more room or have mobility issues, you can reposition the experience to make it easier.

The stories start with the roots of the Civil Rights Movement in the 1960s, moving up through the Black Panther Party, art and literature movements through the 1980s, and moving up into the current-day BLM movement. The story behind each statue is read by professional voice actress Joy Ofodu. You also have the option to read the information yourself.

Black History Month AR experience by ROSE Marching Forward

“From a podium or a canvas, your voice can be heard and can make a difference. That is an important message for everyone going through this experience,” said Johnson. “We can use the knowledge of the past and get inspired, particularly for those who are not Black, to support and amplify Black voices in our communities in a multitude of ways.”

Experience the Struggle With TIME and Meta

Meta teamed up with TIME to create MLK: The Time is Now, a free experience exploring how ongoing issues like housing, voting rights, and law enforcement practices remain real issues facing the Black community 60 years after Dr. Martin Luther King Jr.’s “I Have a Dream” speech. The experience works comfortably while sitting and employs hand tracking.

Black History Month VR experience MLK - Now is the Time

Hand tracking is often an intimate part of the experience, bringing users into the different vignettes presented in the experiences. For example, the second experience, putting you in the seat of a Black man in a car that has just been pulled over, only progresses when you take your hands off of the steering wheel, escalating the situation with the four police officers.

Black History Month VR experience - MLK - Now is the Time - car, police

The experience, available on Meta Quest, uses a combination of artistic and engaging virtual reality, moving voiceovers, recorded interviews with modern subjects, and archival footage and audio. Overall, the experience is a brief but powerful exploration of the fact that the Voting Rights Act did not bring complete equality.

This experience was not created specifically for Black History Month – it actually came out last month. But, if you’re looking for educational XR experiences to celebrate BHM, put this on your list. And, if you don’t get around to it in February, it isn’t going anywhere.

Step Into Virbela’s New and Improved Black History Library

For our final stop this Black History Month, we’re visiting Virbela. If you’ve celebrated Black History Month with ARPost in the past, you already know about Virbela’s Black History Library. It’s true, this isn’t the first time that the platform has hosted this initiative, but it is the first time since the platform got a major graphics update last spring.

Virbela black history library

The library is bigger, brighter, and better than ever in its new home. Inside, the library is divided into sections on musicians, authors, playwrights, programmers, and more. So, browse around or go straight to what interests you. The actual items in the library are links that take you to reading suggestions, music playlists, and other resources.

Virbela black history library book club

To find the library, enter the Virbela open campus. Then, click on the map icon in the upper right corner. At the top of the page, change the view from “Campus Map” to “World Map” and select the Black History Library from the menu on the right.

How Do You Honor Black History Month

Whether you’re walking through Black history with ROSE, putting your hands on it with TIME and Meta, or reading up on it with Virbela, we hope that you make the best of this Black History Month by diving into XR.

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ROSE and Mastercard® Augment the Miami Design District in a New Immersive Experience

AR experiences, art, Art & Culture, augmented reality, featured, Mastercard, ROSE, trending / Ryan Harris / January 11, 2023

Mastercard cardholders can see Miami’s Design District in a whole new light, thanks to an immersive experience from ROSE. Follow along for a look at the #Priceless experience and exclusive insight from ROSE on how it came together.

Experience Miami’s Design District In AR

The newest experience on Mastercard’s “Priceless” platform is an AR tour of Miami’s Design District, led by CEO, entrepreneur, and art collector Craig Robins. Some of the seven stops in the viewer’s virtual tour are currently in Robins’ private collection.

ROSE and Mastercard immersive experience - Miami Design District AR tour

“This iconic destination provides enthusiasts with special access to the vibrant arts scene in Miami, as well as the multi-sensory dimensions of the Mastercard brand through our sonic music and immersive visual branding,” said Mastercard Executive VP of Consumer Marketing and Revenue, Monica Biagiotti. “To ensure the experience captures everything the Design District represents, we’re thrilled to partner with the ultimate insider, Craig Robins who introduces a special, curated tour for our guests.”

Each of the stops is marked by an orb that appears in the viewer’s camera feed on their connected smart device. Viewers can select experiences by tapping the orb or by moving toward it. Each bubble transports viewers to its own immersive experience, wherein they can further navigate around the artworks and architecture presented in the tour.

ROSE and Mastercard Augment the Miami Design District in a New Immersive Experience

“We’ve been dipping our toes in the AR space to better understand how people want to engage with this new technology,” said Biagiotti. “AR and other emerging data-driven technologies provide us with an opportunity to connect more consumers with their passions – like travel – in innovative ways so they can learn or experience something new and enriching.”

The stops along the tour include:

Sol LeWitt’s Wall Drawing #1138;
Virgil Abloh’s Dollar a Gallon III;
Buckminster Fuller’s Fly’s Eye Dome;
Criola’s Interdimensional Portal;
John Baldessari’s Fun Mural (Part 1);
Urs Fischer’s Standing Julian;
Jana Euler’s Two Brides.

ROSE and Mastercard - Priceless immersive experience

“Miami is becoming a destination for art and technology, this experience really marries the two as a way for Mastercard™ cardholders everywhere to experience iconic and large-scale art pieces from anywhere using immersive technology,” ROSE Associate Creative Director Nicole Riemer said in an emailed response.

How the Immersive Experience Came Together

This immersive experience is the second XR experience created by ROSE and Mastercard. The first was a Snapchat Lens for Mastercard’s Stand Up To Cancer campaign that launched last summer.

“Working with Mastercard™ has been great!” said Riemer. “For both projects, the Mastercard™ teams have been super excited about using augmented reality and have trusted us as experts in this space. That has allowed us to have a very collaborative relationship.”

Another familiar piece of the puzzle was 8th Wall. ROSE had been working with the company since before it was purchased by Niantic, and the relationship shows no signs of souring.

“Their support is always great. Their team is very available to work through how to implement our ideas on their platform, and being open to feedback about features,” said Riemer. “During the development of this project, their team checked in often to see if they could offer support, as well as planning for using this as a case study for their platform.”

How to Experience Miami From Anywhere

Mastercard cardholders can virtually visit Miami’s Design District here. The immersive experience runs through June 1, 2023.

(Terms apply. Quantities limited.)

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New Chipotle AR Experience Motivates Fans to Keep New Year’s Health Resolutions

AR experiences, featured, lenses, Snapchat / Ryan Harris / January 10, 2023

Aside from serving great food made from fresh ingredients, restaurant chain Chipotle Mexican Grill strives to promote health and wellness by making healthy food more accessible and creating engaging experiences. This January, it kicks off the year with a Chipotle AR experience that motivates fans to keep their New Year’s health resolutions.

Chipotle AR Experience: No Quitting on Quitter’s Day

Chipotle fans are no quitters. And Chipotle is all set to prove this as it launches its new Snapchat Lens this Friday, January 13. The first Friday the 13th of this year also happens to be Quitter’s Day, the day when people are most likely to give up on their New Year’s resolutions. For Chipotle, this is the perfect day to give fans the drive to push forward and not quit their journey to good health.

“We’re making New Year’s resolutions fun by gamifying the experience and offering balanced meals made with real ingredients that you feel good eating,” said Chipotle CMO, Chris Brandt, in a press release shared with ARPost.

To help motivate people to keep their health resolutions this year, the Chipotle AR experience will encourage fans to move and meditate using AR Lens. Chipotle-inspired exercises and meditation prompts will guide users as they move their bodies and calm their minds for holistic well-being.

Chipotle AR experience - Snapchat Lens Quitter's Day

Moreover, 100,000 participants who complete the prompts will be rewarded with promo codes (10,000 codes will be awarded per day from January 13 through January 23, 2023) for free guacamole—an irresistible healthy treat that tastes great with almost everything.

New Lifestyle Bowls Inspired by New Wellness Trends

Aside from the Chipotle AR experience, the company is also launching a new Lifestyle Bowl menu to further inspire consumers to maintain their healthy resolutions. Lifestyle Bowls are digital exclusive menu items available in the United States and in Canada.

The new lineup of bowls is inspired by wellness trends popular among the Gen Z and Millennial crowd. It features seven new Lifestyle Bowls that reflect the individualized, holistic interpretations of wellness of the younger generations.

Chipotle Lifestyle Bowls

The 2023 Lifestyle Bowl menu includes the Wholesome Bowl, Grain Freedom Bowl, Plant-Powered Bowl, Full Veggie Bowl, Go Half Veggie Bowl, High Protein Bowl, and Balanced Macros Bowl. The new Lifestyle Bowls were designed to make healthy habits easy to sustain and incorporate into daily routines.

Chipotle AR Experiences to Live Your Best Lifestyle

With its new wellness-inspired AR experience, Chipotle has positioned itself as the first restaurant brand to create a Snapchat Lens that promotes fitness and health.

As it strives to meet the needs and demands of modern consumers, the global food giant is likely to create more Chipotle AR experiences that encourage consumers to maintain healthy habits. By leveraging immersive technologies to enhance customer experiences, Chipotle helps fans live their best lifestyle.

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