AI music

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YouTube tries convincing record labels to license music for AI song generator

Jukebox zeroes —

Video site needs labels’ content to legally train AI song generators.

Man using phone in front of YouTube logo

Chris Ratcliffe/Bloomberg via Getty

YouTube is in talks with record labels to license their songs for artificial intelligence tools that clone popular artists’ music, hoping to win over a skeptical industry with upfront payments.

The Google-owned video site needs labels’ content to legally train AI song generators, as it prepares to launch new tools this year, according to three people familiar with the matter.

The company has recently offered lump sums of cash to the major labels—Sony, Warner, and Universal—to try to convince more artists to allow their music to be used in training AI software, according to several people briefed on the talks.

However, many artists remain fiercely opposed to AI music generation, fearing it could undermine the value of their work. Any move by a label to force their stars into such a scheme would be hugely controversial.

“The industry is wrestling with this. Technically the companies have the copyrights, but we have to think through how to play it,” said an executive at a large music company. “We don’t want to be seen as a Luddite.”

YouTube last year began testing a generative AI tool that lets people create short music clips by entering a text prompt. The product, initially named “Dream Track,” was designed to imitate the sound and lyrics of well-known singers.

But only 10 artists agreed to participate in the test phase, including Charli XCX, Troye Sivan and John Legend, and Dream Track was made available to just a small group of creators.

YouTube wants to sign up “dozens” of artists to roll out a new AI song generator this year, said two of the people.

YouTube said: “We’re not looking to expand Dream Track but are in conversations with labels about other experiments.”

Licenses or lawsuits

YouTube is seeking new deals at a time when AI companies such as OpenAI are striking licensing agreements with media groups to train large language models, the systems that power AI products such as the ChatGPT chatbot. Some of those deals are worth tens of millions of dollars to media companies, insiders say.

The deals being negotiated in music would be different. They would not be blanket licenses but rather would apply to a select group of artists, according to people briefed on the discussions.

It would be up to the labels to encourage their artists to participate in the new projects. That means the final amounts YouTube might be willing to pay the labels are at this stage undetermined.

The deals would look more like the one-off payments from social media companies such as Meta or Snap to entertainment groups for access to their music, rather than the royalty-based arrangements labels have with Spotify or Apple, these people said.

YouTube’s new AI tool, which is unlikely to carry the Dream Track brand, could form part of YouTube’s Shorts platform, which competes with TikTok. Talks continue and deal terms could still change, the people said.

YouTube’s latest move comes as the leading record companies on Monday sued two AI start-ups, Suno and Udio, which they allege are illegally using copyrighted recordings to train their AI models. A music industry group is seeking “up to $150,000 per work infringed,” according to the filings.

After facing the threat of extinction following the rise of Napster in the 2000s, music companies are trying to get ahead of disruptive technology this time around. The labels are keen to get involved with licensed products that use AI to create songs using their music copyrights—and get paid for it.

Sony Music, which did not participate in the first phase of YouTube’s AI experiment, is in negotiations with the tech group to make available some of its music to the new tools, said a person familiar with the matter. Warner and Universal, whose artists participated in the test phase, are also in talks with YouTube about expanding the product, these people said.

In April, more than 200 musicians including Billie Eilish and the estate of Frank Sinatra signed an open letter.

“Unchecked, AI will set in motion a race to the bottom that will degrade the value of our work and prevent us from being fairly compensated for it,” the letter said.

YouTube added: “We are always testing new ideas and learning from our experiments; it’s an important part of our innovation process. We will continue on this path with AI and music as we build for the future.”

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Billie Eilish, Pearl Jam, 200 artists say AI poses existential threat to their livelihoods

artificial music —

Artists say AI will “set in motion a race to the bottom that will degrade the value of our work.”

Billie Eilish attends the 2024 Vanity Fair Oscar Party hosted by Radhika Jones at the Wallis Annenberg Center for the Performing Arts on March 10, 2024 in Beverly Hills, California.

Enlarge / Billie Eilish attends the 2024 Vanity Fair Oscar Party hosted by Radhika Jones at the Wallis Annenberg Center for the Performing Arts on March 10, 2024, in Beverly Hills, California.

On Tuesday, the Artist Rights Alliance (ARA) announced an open letter critical of AI signed by over 200 musical artists, including Pearl Jam, Nicki Minaj, Billie Eilish, Stevie Wonder, Elvis Costello, and the estate of Frank Sinatra. In the letter, the artists call on AI developers, technology companies, platforms, and digital music services to stop using AI to “infringe upon and devalue the rights of human artists.” A tweet from the ARA added that AI poses an “existential threat” to their art.

Visual artists began protesting the advent of generative AI after the rise of the first mainstream AI image generators in 2022, and considering that generative AI research has since been undertaken for other forms of creative media, we have seen that protest extend to professionals in other creative domains, such as writers, actors, filmmakers—and now musicians.

“When used irresponsibly, AI poses enormous threats to our ability to protect our privacy, our identities, our music and our livelihoods,” the open letter states. It alleges that some of the “biggest and most powerful” companies (unnamed in the letter) are using the work of artists without permission to train AI models, with the aim of replacing human artists with AI-created content.

  • A list of musical artists that signed the ARA open letter against generative AI.

  • A list of musical artists that signed the ARA open letter against generative AI.

  • A list of musical artists that signed the ARA open letter against generative AI.

  • A list of musical artists that signed the ARA open letter against generative AI.

In January, Billboard reported that AI research taking place at Google DeepMind had trained an unnamed music-generating AI on a large dataset of copyrighted music without seeking artist permission. That report may have been referring to Google’s Lyria, an AI-generation model announced in November that the company positioned as a tool for enhancing human creativity. The tech has since powered musical experiments from YouTube.

We’ve previously covered AI music generators that seemed fairly primitive throughout 2022 and 2023, such as Riffusion, Google’s MusicLM, and Stability AI’s Stable Audio. We’ve also covered open source musical voice-cloning technology that is frequently used to make musical parodies online. While we have yet to see an AI model that can generate perfect, fully composed high-quality music on demand, the quality of outputs from music synthesis models has been steadily improving over time.

In considering AI’s potential impact on music, it’s instructive to remember historical instances where tech innovations initially sparked concern among artists. For instance, the introduction of synthesizers in the 1960s and 1970s and the advent of digital sampling in the 1980s both faced scrutiny and fear from parts of the music community, but the music industry eventually adjusted.

While we’ve seen fear of the unknown related to AI going around quite a bit for the past year, it’s possible that AI tools will be integrated into the music production process like any other music production tool or technique that came before. It’s also possible that even if that kind of integration comes to pass, some artists will still get hurt along the way—and the ARA wants to speak out about it before the technology progresses further.

“Race to the bottom”

The Artists Rights Alliance is a nonprofit advocacy group that describes itself as an “alliance of working musicians, performers, and songwriters fighting for a healthy creative economy and fair treatment for all creators in the digital world.”

The signers of the ARA’s open letter say they acknowledge the potential of AI to advance human creativity when used responsibly, but they also claim that replacing artists with generative AI would “substantially dilute the royalty pool” paid out to artists, which could be “catastrophic” for many working musicians, artists, and songwriters who are trying to make ends meet.

In the letter, the artists say that unchecked AI will set in motion a race to the bottom that will degrade the value of their work and prevent them from being fairly compensated. “This assault on human creativity must be stopped,” they write. “We must protect against the predatory use of AI to steal professional artist’ voices and likenesses, violate creators’ rights, and destroy the music ecosystem.”

The emphasis on the word “human” in the letter is notable (“human artist” was used twice and “human creativity” and “human artistry” are used once, each) because it suggests the clear distinction they are drawing between the work of human artists and the output of AI systems. It implies recognition that we’ve entered a new era where not all creative output is made by people.

The letter concludes with a call to action, urging all AI developers, technology companies, platforms, and digital music services to pledge not to develop or deploy AI music-generation technology, content, or tools that undermine or replace the human artistry of songwriters and artists or deny them fair compensation for their work.

While it’s unclear whether companies will meet those demands, so far, protests from visual artists have not stopped development of ever-more advanced image-synthesis models. On Threads, frequent AI industry commentator Dare Obasanjo wrote, “Unfortunately this will be as effective as writing an open letter to stop the sun from rising tomorrow.”

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