Not so fast —
Meta was going to start training AI on Facebook and Instagram posts on June 26.
Meta has apparently paused plans to process mounds of user data to bring new AI experiences to Europe.
The decision comes after data regulators rebuffed the tech giant’s claims that it had “legitimate interests” in processing European Union- and European Economic Area (EEA)-based Facebook and Instagram users’ data—including personal posts and pictures—to train future AI tools.
There’s not much information available yet on Meta’s decision. But Meta’s EU regulator, the Irish Data Protection Commission (DPC), posted a statement confirming that Meta made the move after ongoing discussions with the DPC about compliance with the EU’s strict data privacy laws, including the General Data Protection Regulation (GDPR).
“The DPC welcomes the decision by Meta to pause its plans to train its large language model using public content shared by adults on Facebook and Instagram across the EU/EEA,” the DPC said. “This decision followed intensive engagement between the DPC and Meta. The DPC, in co-operation with its fellow EU data protection authorities, will continue to engage with Meta on this issue.”
The European Center for Digital Rights, known as Noyb, had filed 11 complaints across the EU and intended to file more to stop Meta from moving forward with its AI plans. The DPC initially gave Meta AI the green light to proceed but has now made a U-turn, Noyb said.
Meta’s policy still requires update
In a blog, Meta had previously teased new AI features coming to the EU, including everything from customized stickers for chats and stories to Meta AI, a “virtual assistant you can access to answer questions, generate images, and more.” Meta had argued that training on EU users’ personal data was necessary so that AI services could reflect “the diverse cultures and languages of the European communities who will use them.”
Before the pause, the company had been hoping to rely “on the legal basis of ‘legitimate interests’” to process the data, because it’s needed “to improve AI at Meta.” But Noyb and EU data regulators had argued that Meta’s legal basis did not comply with the GDPR, with the Norwegian Data Protection Authority arguing that “the most natural thing would have been to ask the users for their consent before their posts and images are used in this way.”
Rather than ask for consent, however, Meta had given EU users until June 26 to opt out. Noyb had alleged that in going this route, Meta planned to use “dark patterns” to thwart AI opt-outs in the EU and collect as much data as possible to fuel undisclosed AI technologies. Noyb urgently argued that once users’ data is in the system, “users seem to have no option of ever having it removed.”
Noyb said that the “obvious explanation” for Meta seemingly halting its plans was pushback from EU officials, but the privacy advocacy group also warned EU users that Meta’s privacy policy has not yet been fully updated to reflect the pause.
“We welcome this development but will monitor this closely,” Max Schrems, Noyb chair, said in a statement provided to Ars. “So far there is no official change of the Meta privacy policy, which would make this commitment legally binding. The cases we filed are ongoing and will need a determination.”
Ars was not immediately able to reach Meta for comment.