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m4-ipad-pro-review:-well,-now-you’re-just-showing-off

M4 iPad Pro review: Well, now you’re just showing off

The back of an iPad with its Apple logo centered

Enlarge / The 2024, M4-equipped 13-inch iPad Pro.

Samuel Axon

The new iPad Pro is a technical marvel, with one of the best screens I’ve ever seen, performance that few other machines can touch, and a new, thinner design that no one expected.

It’s a prime example of Apple flexing its engineering and design muscles for all to see. Since it marks the company’s first foray into OLED beyond the iPhone or Watch, and the first time a new M-series chip has debuted on something other than a Mac, it comes across as a tech demo for where the company is headed beyond just tablets.

Still, it remains unclear why most people would spend one, two, or even three thousand dollars on a tablet that, despite its amazing hardware, does less than a comparably priced laptop—or at least does it a little more awkwardly, even if it’s impressively quick and has a gorgeous screen.

Specifications

There are some notable design changes in the 2024 iPad Pro, but really, it’s all about the specs—and it’s a more notable specs jump than usual in a couple of areas.

M4

First up, there’s the M4 chip. The previous iPad Pro had an M2 chip, and the latest Mac chip is the M3, so not only did the iPad Pro jump two whole generations, but this is the first time it has debuted the newest iteration of Apple Silicon. (Previously, new M-series chips launched on the Mac first and came to the iPad Pro a few months later.)

Using second-generation 3 nm tech, the M4’s top configuration has a 10-core CPU, a 10-core GPU, and a 16-core NPU. In that configuration, the 10-core CPU has four performance cores and six efficiency cores.

A lower configuration of the M4 has just nine CPU cores—three performance and six efficiency. Which one you get is tied to how much storage you buy. 256GB and 512GB models get nine CPU cores, while 1TB and 2TB get 10. Additionally, the two smaller storage sizes have 8GB of RAM to the larger ones’ 16GB.

This isn’t the first time Apple has tied RAM to storage configurations, but doing that with CPU cores is new for the iPad. Fortunately, the company is upfront about all this in its specs sheet, whereas the RAM differentiation wasn’t always clear to buyers in the past. (Both configurations claim 120GB/s memory bandwidth, though.)

Can the M4 help the iPad Pro bridge the gap between laptop and tablet? Mostly, it made me excited to see the M4 in a laptop.

Enlarge / Can the M4 help the iPad Pro bridge the gap between laptop and tablet? Mostly, it made me excited to see the M4 in a laptop.

Samuel Axon

Regardless of the specific configuration, the M4 promises substantially better CPU and GPU performance than the M2, and it supports hardware-accelerated ray-tracing via Metal, which some games and applications can take advantage of if developers put in the work to make it happen. (It looked great in a demo of Diablo Immortal I saw, but it’s unclear how often we’ll actually see it in the wild.)

Apple claims 1.5x faster CPU performance than the M2 and up to 4x faster graphics performance specifically on applications that involve new features like ray-tracing or hardware-accelerated mesh shading. It hasn’t made any specific GPU performance claims beyond those narrow cases.

A lot of both Apple’s attention and that of the media is focused on the Neural Engine, which is what Apple calls the NPU in the M-series chips. That’s because the company is expected to announce several large language model-based AI features in iOS, macOS, and iPadOS at its developer conference next month, and this is the chip that will power some of that on the iPad and Mac.

Some neat machine-learning features are already possible on the M4—you can generate audio tracks using certain instruments in your Logic Pro projects, apply tons of image optimizations to photos with just a click or two, and so on.

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What to expect from Apple’s May 7 “Let loose” event

A colorful Apple log with an Apple Pencil inside it, with the copy

Enlarge / The promotional image for Apple’s May 7 event.

Apple

On May 7, Apple will host a product announcement event at 9 am ET. Labeled “Let loose,” we expect it will focus on new iPads and iPad accessories.

We won’t be liveblogging the stream, but you can expect some news coverage as it happens. Below, we’ll go over our educated guesses about why Apple might be doing this.

Why hold an event now?

It’s unusual for Apple to host an event shortly before WWDC. New products debut at that event all the time, so if it’s just a faster chip and a nicer screen for the iPad Pro and iPad Air, why not wait until June?

We’re not completely sure what the answer is, but we can make educated guesses.

Apple has been criticized by commentators over the past few weeks for three things. First, iPads have not been selling well. Second: While the Vision Pro introduced a new product category that may grow over time, its initial launch didn’t sell that well. Lastly, Apple is perceived by many as way, way behind on generative AI tech, which is already transforming other companies. There have also been rumors that Microsoft might announce a new silicon that will be fiercely competitive with Apple Silicon for AI tasks, and Microsoft’s chips could be announced at a planned event between May 7 and the start of WWDC.

Given all that, our best guess is that Apple wants to focus its messaging—and the time window for that messaging—on the right targets without muddying the message by trying to address everything at once.

Talking about the iPad’s challenges while also preempting Microsoft with a new chip announcement could be Apple’s focus for this event. Getting those things out of the way now would allow WWDC and its new operating system announcements to focus heavily on AI, which is the bigger question the company is looking to answer.

What new iPads might look like

Given that an Apple Pencil is in the event’s promotional image—a much more explicit hint than Apple usually provides—there’s no question iPads will be a focus.

As is often the case these days, we have a plethora of leaks, supply chain reports, and, of course, insider reporting at sites like Bloomberg and The Information to give us a rough idea of what to expect from Apple’s new hardware.

iPad Pro

It’s likely that the star of the show will be a significant redesign of the iPad Pro for the 11-inch and 12.9-inch sizes.

Both are rumored to get OLED displays, a huge step up over the LCD display in the current 11-inch iPad Pro. The 12.9-inch iPad Pro has a MiniLED display, which competes directly with OLED in the consumer TV space, so it won’t be as big a leap for that device, but we can still expect better contrast and richer colors.

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